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Best Mobile Attribution Platforms for Medium-Sized Businesses

Alanna Iwuh
A
Researched and written by Alanna Iwuh

Products classified in the overall Mobile Attribution category are similar in many regards and help companies of all sizes solve their business problems. However, medium-sized business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Medium-Sized Business Mobile Attribution to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Medium-Sized Business Mobile Attribution category.

In addition to qualifying for inclusion in the Mobile Attribution Platforms category, to qualify for inclusion in the Medium-Sized Business Mobile Attribution Platforms category, a product must have at least 10 reviews left by a reviewer from a medium-sized business.

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G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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6 Listings in Mobile Attribution Available
(413)4.5 out of 5
2nd Easiest To Use in Mobile Attribution software
View top Consulting Services for Adjust
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Adjust is a mobile measurement partner (MMP) used by more than 300,000 apps to accurately measure performance, optimize campaigns, and confidently grow their app businesses. As a comprehensive suite f

    Users
    • UA Marketing
    • Growth Manager
    Industries
    • Marketing and Advertising
    • Computer Games
    Market Segment
    • 46% Mid-Market
    • 32% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Adjust Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    115
    Customer Support
    93
    Insights
    72
    Reporting
    63
    Integrations
    56
    Cons
    Complexity
    33
    Expensive
    32
    Slow Loading
    29
    Dashboard Issues
    25
    Implementation Complexity
    25
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Adjust features and usability ratings that predict user satisfaction
    8.6
    Ease of Admin
    Average: 8.6
    8.4
    Custom Dashboards
    Average: 8.3
    8.2
    Cross-platform attribution
    Average: 8.7
    8.1
    Cross-channel insights
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2012
    HQ Location
    Berlin, Berlin
    Twitter
    @adjustcom
    7,407 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    406 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Adjust is a mobile measurement partner (MMP) used by more than 300,000 apps to accurately measure performance, optimize campaigns, and confidently grow their app businesses. As a comprehensive suite f

Users
  • UA Marketing
  • Growth Manager
Industries
  • Marketing and Advertising
  • Computer Games
Market Segment
  • 46% Mid-Market
  • 32% Small-Business
Adjust Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
115
Customer Support
93
Insights
72
Reporting
63
Integrations
56
Cons
Complexity
33
Expensive
32
Slow Loading
29
Dashboard Issues
25
Implementation Complexity
25
Adjust features and usability ratings that predict user satisfaction
8.6
Ease of Admin
Average: 8.6
8.4
Custom Dashboards
Average: 8.3
8.2
Cross-platform attribution
Average: 8.7
8.1
Cross-channel insights
Average: 8.8
Seller Details
Company Website
Year Founded
2012
HQ Location
Berlin, Berlin
Twitter
@adjustcom
7,407 Twitter followers
LinkedIn® Page
www.linkedin.com
406 employees on LinkedIn®
(683)4.5 out of 5
Optimized for quick response
3rd Easiest To Use in Mobile Attribution software
View top Consulting Services for AppsFlyer
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    AppsFlyer helps brands make good choices for their business and their customers with its advanced measurement, data analytics, deep linking, engagement, fraud protection, data clean room and privacy p

    Users
    • Marketing Manager
    • Product Manager
    Industries
    • Marketing and Advertising
    • Financial Services
    Market Segment
    • 44% Mid-Market
    • 30% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • AppsFlyer Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Features
    26
    Analytics
    24
    Ease of Use
    21
    Insights
    18
    Attribution
    14
    Cons
    Expensive
    15
    Data Inaccuracy
    14
    Pricing Issues
    8
    Expensive Pricing
    7
    Dashboard Issues
    6
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • AppsFlyer features and usability ratings that predict user satisfaction
    8.4
    Ease of Admin
    Average: 8.6
    8.4
    Custom Dashboards
    Average: 8.3
    8.5
    Cross-platform attribution
    Average: 8.7
    8.2
    Cross-channel insights
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    AppsFlyer
    Company Website
    Year Founded
    2011
    HQ Location
    San Francisco, CA
    Twitter
    @AppsFlyer
    12,592 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,517 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

AppsFlyer helps brands make good choices for their business and their customers with its advanced measurement, data analytics, deep linking, engagement, fraud protection, data clean room and privacy p

Users
  • Marketing Manager
  • Product Manager
Industries
  • Marketing and Advertising
  • Financial Services
Market Segment
  • 44% Mid-Market
  • 30% Enterprise
AppsFlyer Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Features
26
Analytics
24
Ease of Use
21
Insights
18
Attribution
14
Cons
Expensive
15
Data Inaccuracy
14
Pricing Issues
8
Expensive Pricing
7
Dashboard Issues
6
AppsFlyer features and usability ratings that predict user satisfaction
8.4
Ease of Admin
Average: 8.6
8.4
Custom Dashboards
Average: 8.3
8.5
Cross-platform attribution
Average: 8.7
8.2
Cross-channel insights
Average: 8.8
Seller Details
Seller
AppsFlyer
Company Website
Year Founded
2011
HQ Location
San Francisco, CA
Twitter
@AppsFlyer
12,592 Twitter followers
LinkedIn® Page
www.linkedin.com
1,517 employees on LinkedIn®

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(465)4.5 out of 5
Optimized for quick response
1st Easiest To Use in Mobile Attribution software
View top Consulting Services for Singular
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Singular is the only end-to-end marketing attribution and analytics platform that uncovers true ROI across all marketing channels. We transform complex marketing data into actionable insights by unify

    Users
    • User Acquisition Manager
    • Marketing Manager
    Industries
    • Computer Games
    • Marketing and Advertising
    Market Segment
    • 52% Mid-Market
    • 28% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Singular Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    103
    Ease of Use
    68
    Helpful
    48
    Features
    45
    Analytics
    39
    Cons
    Poor UI
    23
    Poor Interface Design
    21
    Limited Features
    19
    Lack of Information
    18
    Limitations
    17
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Singular features and usability ratings that predict user satisfaction
    8.9
    Ease of Admin
    Average: 8.6
    8.7
    Custom Dashboards
    Average: 8.3
    8.8
    Cross-platform attribution
    Average: 8.7
    8.6
    Cross-channel insights
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Singular
    Company Website
    Year Founded
    2014
    HQ Location
    Palo Alto, California
    Twitter
    @TweetSingular
    1,267 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    357 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Singular is the only end-to-end marketing attribution and analytics platform that uncovers true ROI across all marketing channels. We transform complex marketing data into actionable insights by unify

Users
  • User Acquisition Manager
  • Marketing Manager
Industries
  • Computer Games
  • Marketing and Advertising
Market Segment
  • 52% Mid-Market
  • 28% Small-Business
Singular Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
103
Ease of Use
68
Helpful
48
Features
45
Analytics
39
Cons
Poor UI
23
Poor Interface Design
21
Limited Features
19
Lack of Information
18
Limitations
17
Singular features and usability ratings that predict user satisfaction
8.9
Ease of Admin
Average: 8.6
8.7
Custom Dashboards
Average: 8.3
8.8
Cross-platform attribution
Average: 8.7
8.6
Cross-channel insights
Average: 8.8
Seller Details
Seller
Singular
Company Website
Year Founded
2014
HQ Location
Palo Alto, California
Twitter
@TweetSingular
1,267 Twitter followers
LinkedIn® Page
www.linkedin.com
357 employees on LinkedIn®
(448)4.4 out of 5
Optimized for quick response
7th Easiest To Use in Mobile Attribution software
Save to My Lists
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Branch provides reliable deep linking and attribution for every paid, owned, and earned marketing channel. Trusted to maximize the value of their evolving digital strategies, world-class brands like I

    Users
    • Product Manager
    • CEO
    Industries
    • Financial Services
    • Marketing and Advertising
    Market Segment
    • 42% Small-Business
    • 33% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Branch Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    19
    Link Tracking
    11
    Tracking Capabilities
    11
    Customer Support
    10
    Features
    10
    Cons
    Linking Issues
    8
    Slow Performance
    8
    Slow Loading
    7
    Link Management Issues
    6
    Complex Setup
    3
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Branch features and usability ratings that predict user satisfaction
    8.5
    Ease of Admin
    Average: 8.6
    7.5
    Custom Dashboards
    Average: 8.3
    8.3
    Cross-platform attribution
    Average: 8.7
    7.8
    Cross-channel insights
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Branch
    Company Website
    Year Founded
    2014
    HQ Location
    Palo Alto, California
    Twitter
    @branchmetrics
    9,515 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    506 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Branch provides reliable deep linking and attribution for every paid, owned, and earned marketing channel. Trusted to maximize the value of their evolving digital strategies, world-class brands like I

Users
  • Product Manager
  • CEO
Industries
  • Financial Services
  • Marketing and Advertising
Market Segment
  • 42% Small-Business
  • 33% Mid-Market
Branch Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
19
Link Tracking
11
Tracking Capabilities
11
Customer Support
10
Features
10
Cons
Linking Issues
8
Slow Performance
8
Slow Loading
7
Link Management Issues
6
Complex Setup
3
Branch features and usability ratings that predict user satisfaction
8.5
Ease of Admin
Average: 8.6
7.5
Custom Dashboards
Average: 8.3
8.3
Cross-platform attribution
Average: 8.7
7.8
Cross-channel insights
Average: 8.8
Seller Details
Seller
Branch
Company Website
Year Founded
2014
HQ Location
Palo Alto, California
Twitter
@branchmetrics
9,515 Twitter followers
LinkedIn® Page
www.linkedin.com
506 employees on LinkedIn®
(55)4.3 out of 5
5th Easiest To Use in Mobile Attribution software
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Tenjin helps fast-growing mobile publishers scale with simple, powerful advertising measurement. For a flat $200/month, you get full access to all features - no hidden fees and cancel anytime.The all‑

    Users
    No information available
    Industries
    • Computer Games
    Market Segment
    • 67% Small-Business
    • 25% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Tenjin Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    7
    Ease of Use
    6
    Attribution
    4
    Easy Integrations
    4
    Easy Setup
    4
    Cons
    Integration Issues
    2
    Attribution Issues
    1
    Complex Setup
    1
    Expensive
    1
    Poor Customer Support
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Tenjin features and usability ratings that predict user satisfaction
    8.4
    Ease of Admin
    Average: 8.6
    7.4
    Custom Dashboards
    Average: 8.3
    8.1
    Cross-platform attribution
    Average: 8.7
    8.1
    Cross-channel insights
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Tenjin
    Year Founded
    2014
    HQ Location
    San Francisco, California
    Twitter
    @tenjinIO
    586 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    35 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Tenjin helps fast-growing mobile publishers scale with simple, powerful advertising measurement. For a flat $200/month, you get full access to all features - no hidden fees and cancel anytime.The all‑

Users
No information available
Industries
  • Computer Games
Market Segment
  • 67% Small-Business
  • 25% Mid-Market
Tenjin Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
7
Ease of Use
6
Attribution
4
Easy Integrations
4
Easy Setup
4
Cons
Integration Issues
2
Attribution Issues
1
Complex Setup
1
Expensive
1
Poor Customer Support
1
Tenjin features and usability ratings that predict user satisfaction
8.4
Ease of Admin
Average: 8.6
7.4
Custom Dashboards
Average: 8.3
8.1
Cross-platform attribution
Average: 8.7
8.1
Cross-channel insights
Average: 8.8
Seller Details
Seller
Tenjin
Year Founded
2014
HQ Location
San Francisco, California
Twitter
@tenjinIO
586 Twitter followers
LinkedIn® Page
www.linkedin.com
35 employees on LinkedIn®
(129)4.1 out of 5
Optimized for quick response
9th Easiest To Use in Mobile Attribution software
View top Consulting Services for Kochava
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Kochava is a real-time data solutions company offering a comprehensive growth stack of solutions for data-driven advertisers. We empower advertisers to measure what matters with tools that deliver bet

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Entertainment
    Market Segment
    • 39% Mid-Market
    • 31% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Kochava Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    23
    Ease of Use
    18
    Attribution
    12
    Helpful
    9
    Analytics
    8
    Cons
    Poor UI
    7
    Complex Features
    6
    Limitations
    6
    Not Intuitive
    6
    Data Management Issues
    5
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Kochava features and usability ratings that predict user satisfaction
    7.7
    Ease of Admin
    Average: 8.6
    7.4
    Custom Dashboards
    Average: 8.3
    7.7
    Cross-platform attribution
    Average: 8.7
    7.4
    Cross-channel insights
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Kochava
    Company Website
    Year Founded
    2011
    HQ Location
    Sandpoint, US
    Twitter
    @kochava
    12 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    184 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Kochava is a real-time data solutions company offering a comprehensive growth stack of solutions for data-driven advertisers. We empower advertisers to measure what matters with tools that deliver bet

Users
No information available
Industries
  • Marketing and Advertising
  • Entertainment
Market Segment
  • 39% Mid-Market
  • 31% Enterprise
Kochava Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
23
Ease of Use
18
Attribution
12
Helpful
9
Analytics
8
Cons
Poor UI
7
Complex Features
6
Limitations
6
Not Intuitive
6
Data Management Issues
5
Kochava features and usability ratings that predict user satisfaction
7.7
Ease of Admin
Average: 8.6
7.4
Custom Dashboards
Average: 8.3
7.7
Cross-platform attribution
Average: 8.7
7.4
Cross-channel insights
Average: 8.8
Seller Details
Seller
Kochava
Company Website
Year Founded
2011
HQ Location
Sandpoint, US
Twitter
@kochava
12 Twitter followers
LinkedIn® Page
www.linkedin.com
184 employees on LinkedIn®