# Best Mobile Attribution Platforms

  *By [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)*

   Mobile attribution platforms are used by companies to determine which campaigns, partners, and channels deliver each mobile app installation. This type of software tracks where users first learn about an app and also connects them with multiple identifiers to measure the pre- and post-install app journey. Unlike [attribution software](https://www.g2.com/categories/attribution)—which can use pixels and cookies to determine how actions, events, or touchpoints during the prospecting and sales processes contribute to the success of their marketing and sales teams—mobile attribution software focuses specifically on the techniques that drove each user to install a mobile application. Mobile apps were created as siloed entities without the concept of cookies, so mobile attribution software uses identifiers like IP addresses, device IDs, device types, browsers, operating systems, etc. Many mobile attribution software providers use the term "people-based" attribution, which expands the scope of attribution by consolidating all the interactions and conversions of each user, regardless of where those activities take place.

Marketers use this type of software to help measure and optimize marketing performance metrics in real time across every marketing channel and ad network. This type of software is based on an attribution window, or conversion window, which is the period of time in which a user’s action (i.e., view or click) preceding app install counts as having an impact on that decision for installation. Mobile attribution software often integrates with software solutions used by sales and marketing teams, including, [ad network software](https://www.g2.com/categories/ad-network), [marketing automation software](https://www.g2.com/categories/marketing-automation), and [CRM software](https://www.g2.com/categories/crm). Marketing teams can also use these solutions in conjunction with [mobile marketing software](https://www.g2.com/categories/mobile-marketing), [mobile app optimization software](https://www.g2.com/categories/mobile-app-optimization), and [mobile app analytics software](https://www.g2.com/categories/mobile-app-analytics).

To qualify for inclusion in the Mobile Attribution category, a product must:

- Provide insight into where each mobile application install came from across every marketing channel, device, and advertising network
- Analyze these insights to optimize user acquisition campaigns and marketing performance
- Utilize one or more of the following attribution methods: unique identifier matching, device fingerprinting, open URL with click ID, Google Play Referrer, and probabilistic matching
- Provide dashboards and visualizations for users to understand which activities performed better and why





## Category Overview

**Total Products under this Category:** 26


## Trust & Credibility Stats

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 3,100+ Authentic Reviews
- 26+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.


## Best Mobile Attribution Platforms At A Glance

- **Leader:** [Adjust](https://www.g2.com/products/adjust/reviews)
- **Highest Performer:** [Airbridge](https://www.g2.com/products/airbridge/reviews)
- **Easiest to Use:** [Adjust](https://www.g2.com/products/adjust/reviews)
- **Top Trending:** [Singular](https://www.g2.com/products/singular/reviews)
- **Best Free Software:** [Adjust](https://www.g2.com/products/adjust/reviews)


---

**Sponsored**

### TextUs

TextUs is a performance SMS engagement platform specifically designed to assist marketers, sales professionals, and recruiters in enhancing communication and driving conversions. This innovative solution enables users to connect more effectively with prospects, customers, and candidates, ultimately leading to improved conversion rates and pipeline generation. By streamlining the communication process, TextUs helps organizations maximize their outreach efforts and achieve their revenue objectives. The platform serves a diverse audience, including recruitment agencies, corporate HR departments, and sales and marketing teams across various sectors. Marketers can leverage TextUs to send targeted campaigns, conduct A/B testing on messaging, and incorporate additional outreach channels into their outbound strategies. Sales professionals benefit from the platform by maintaining consistent communication with prospects, ensuring they remain engaged throughout the sales cycle. Recruiters can utilize TextUs to interact with potential candidates in real-time, facilitating quicker responses and fostering stronger relationships. This versatility makes TextUs an essential tool for anyone aiming to enhance their engagement strategies. TextUs offers several key features that distinguish it from other communication tools. A standout capability is its ability to send and receive text messages at scale, allowing users to reach multiple prospects and candidates simultaneously. This feature not only saves time but also increases the likelihood of receiving timely responses. Additionally, TextUs integrates seamlessly with existing customer relationship management (CRM) software and applicant tracking systems (ATS), enabling users to manage their communications within a familiar environment, thus enhancing workflow efficiency. Another significant advantage of TextUs is its analytics and reporting functionality. Users can track engagement metrics, such as response rates and message open rates, providing valuable insights into the effectiveness of their communication strategies. This data-driven approach allows organizations to refine their outreach efforts, ensuring they are targeting the right audience with the right message. Furthermore, the platform's user-friendly interface makes it accessible for individuals with varying levels of technical expertise, ensuring that teams can adopt it quickly and efficiently without a steep learning curve. TextUs stands out in the SMS marketing and engagement platform category by offering a comprehensive solution tailored to the needs of marketing, sales, and recruiting professionals. Its focus on effective communication, integration capabilities, and robust analytics empowers users to enhance their engagement strategies, ultimately driving better outcomes for their organizations.



[Visit company website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=2060&secure%5Bdisplayable_resource_id%5D=1781&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=71&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=61377&secure%5Bresource_id%5D=2060&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmobile-attribution%2Fsmall-business&secure%5Btoken%5D=8f06e27959e64a57fb606fdadd83c1f8592e9d7df25275066a9dcf735c2a1dcb&secure%5Burl%5D=https%3A%2F%2Ftextus.com%2Fplatform%2F&secure%5Burl_type%5D=custom_url)

---

## Top-Rated Products (Ranked by G2 Score)
  ### 1. [Adjust](https://www.g2.com/products/adjust/reviews)
  Adjust is a mobile measurement partner (MMP) used by more than 300,000 apps to accurately measure performance, optimize campaigns, and confidently grow their app businesses. As a comprehensive suite for attribution, analytics, deep linking, fraud prevention, incrementality testing, audience segmentation, ad spend tracking, and AI-driven optimization through our AI Growth Copilot, Adjust gives marketers and developers the clear, reliable data they need to make smarter decisions and maximize ROI. At the core of Adjust is precise, privacy-centric attribution that helps teams understand exactly which channels and touchpoints drive value. Combined with powerful deep linking and full cross-platform journey support (including mobile web, desktop web, app, CTV, PC, console, offline, QR codes, and more), Adjust enables seamless user experiences from any channel or device to app while maintaining complete measurement visibility across the entire lifecycle. Our fraud prevention suite protects marketing budgets and ensures clean datasets by proactively preventing invalid traffic before it impacts reporting. With this measurement foundation, app businesses can confidently analyze performance, optimize spend, and scale more efficiently.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 674

**User Satisfaction Scores:**

- **Ease of Admin:** 8.7/10 (Category avg: 8.7/10)
- **Custom Dashboards:** 8.5/10 (Category avg: 8.3/10)
- **Cross-platform attribution:** 8.4/10 (Category avg: 8.7/10)
- **Cross-channel insights:** 8.7/10 (Category avg: 9.0/10)


**Seller Details:**

- **Seller:** [adjust.com](https://www.g2.com/sellers/adjust-com)
- **Company Website:** https://www.adjust.com/
- **Year Founded:** 2012
- **HQ Location:** Berlin, Berlin
- **Twitter:** @adjustcom (7,385 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/adjustcom/ (470 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** UA Marketing, UA
  - **Top Industries:** Marketing and Advertising, Computer Games
  - **Company Size:** 48% Mid-Market, 37% Small-Business


#### Pros & Cons

**Pros:**

- Ease of Use (152 reviews)
- Customer Support (112 reviews)
- Insights (88 reviews)
- Reporting (83 reviews)
- Analytics (76 reviews)

**Cons:**

- Complexity (41 reviews)
- Slow Loading (41 reviews)
- Expensive (36 reviews)
- Slow Performance (34 reviews)
- Dashboard Issues (33 reviews)

  ### 2. [AppsFlyer](https://www.g2.com/products/appsflyer/reviews)
  AppsFlyer is the Modern Marketing Cloud that helps businesses transform complex data into clarity and growth. A foundation for unified, measurable, autonomous marketing, AppsFlyer breaks down silos across measurement, deep linking, data collaboration, and autonomous AI workflows. For more than a decade, AppsFlyer has been the leader in mobile attribution, trusted by over 15,000 businesses worldwide. To learn more, visit www.appsflyer.com.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 673

**User Satisfaction Scores:**

- **Ease of Admin:** 8.4/10 (Category avg: 8.7/10)
- **Custom Dashboards:** 8.4/10 (Category avg: 8.3/10)
- **Cross-platform attribution:** 8.6/10 (Category avg: 8.7/10)
- **Cross-channel insights:** 8.3/10 (Category avg: 9.0/10)


**Seller Details:**

- **Seller:** [AppsFlyer](https://www.g2.com/sellers/appsflyer)
- **Company Website:** https://www.appsflyer.com
- **Year Founded:** 2011
- **HQ Location:** San Francisco, CA
- **Twitter:** @AppsFlyer (12,757 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2233984/ (1,522 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Marketing Manager, Product Manager
  - **Top Industries:** Marketing and Advertising, Financial Services
  - **Company Size:** 44% Mid-Market, 30% Enterprise


#### Pros & Cons

**Pros:**

- Analytics (26 reviews)
- Features (26 reviews)
- Ease of Use (22 reviews)
- Insights (21 reviews)
- Attribution (16 reviews)

**Cons:**

- Expensive (16 reviews)
- Data Inaccuracy (14 reviews)
- Pricing Issues (9 reviews)
- Data Management Issues (8 reviews)
- Dashboard Issues (7 reviews)

  ### 3. [Singular](https://www.g2.com/products/singular/reviews)
  Singular is the only end-to-end marketing attribution and analytics platform that uncovers true ROI across all marketing channels. We transform complex marketing data into actionable insights by unifying campaign data from thousands of channels with cross-device attribution data. Leading brands like LinkedIn, Nike, WB Games, and Rovio rely on Singular to maximize every marketing dollar, eliminate wasted spend, and drive higher user retention. With superior ROI reporting, advanced fraud prevention, user engagement capabilities, and unmatched data accessibility, marketers can finally drive faster growth with smarter insights.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 499

**User Satisfaction Scores:**

- **Ease of Admin:** 8.9/10 (Category avg: 8.7/10)
- **Custom Dashboards:** 8.7/10 (Category avg: 8.3/10)
- **Cross-platform attribution:** 8.8/10 (Category avg: 8.7/10)
- **Cross-channel insights:** 8.6/10 (Category avg: 9.0/10)


**Seller Details:**

- **Seller:** [Singular](https://www.g2.com/sellers/singular)
- **Company Website:** https://www.singular.net
- **Year Founded:** 2014
- **HQ Location:** Palo Alto, California
- **Twitter:** @TweetSingular (1,317 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/3739623/ (363 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** User Acquisition Manager, Marketing Manager
  - **Top Industries:** Computer Games, Marketing and Advertising
  - **Company Size:** 52% Mid-Market, 26% Small-Business


#### Pros & Cons

**Pros:**

- Customer Support (80 reviews)
- Ease of Use (64 reviews)
- Helpful (47 reviews)
- Features (46 reviews)
- Reporting (36 reviews)

**Cons:**

- Poor Interface Design (18 reviews)
- Poor UI (18 reviews)
- Limitations (16 reviews)
- Data Limitations (15 reviews)
- Limited Attribution Capabilities (15 reviews)

  ### 4. [AppMetrica](https://www.g2.com/products/appmetrica/reviews)
  AppMetrica is an affordable and reliable (yes, it is possible) all-in-one mobile app analytics tool that provides a comprehensive analysis of your mobile app user behavior, in-app revenue, mobile acquisition campaigns and crashlytics. Launched in 2013, it enables over 60 000 mobile apps like Azur Games, METRO, Burger King, Brave Stars worldwide to find actionable insights and maximize their app revenue. AppMetrica is used by user acquisition teams, product managers, revenue managers and analytics experts across multiple industries. Why switch to AppMetrica: - You need more functionality from your current product analytics tool, i.e. funnels, segmentation, and user-level data. - You are expanding your user acquisition campaigns beyond Google Ads and need an MMP. - Your current product analytics or MMP is too expensive. - You are overwhelmed with data and want to get an easy way to find insights for your app’s growth. - You value high-quality support 24/7. After all, no need to switch, you could use AppMetrica as an alternative source of truth. Simply create a free account. For more information visit: https://appmetrica.yandex.com/about


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 45

**User Satisfaction Scores:**

- **Ease of Admin:** 8.5/10 (Category avg: 8.7/10)
- **Custom Dashboards:** 8.6/10 (Category avg: 8.3/10)
- **Cross-platform attribution:** 8.0/10 (Category avg: 8.7/10)


**Seller Details:**

- **Seller:** [Yandex Ads](https://www.g2.com/sellers/yandex-ads-e441ccd6-b61b-4c05-9dbd-dcd292fbc45d)
- **Year Founded:** 2004
- **HQ Location:** Dubai
- **LinkedIn® Page:** https://www.linkedin.com/company/yndxforapps (22 employees on LinkedIn®)
- **Ownership:** AppMetrica
- **Total Revenue (USD mm):** $218,344

**Reviewer Demographics:**
  - **Top Industries:** Computer Games, Information Technology and Services
  - **Company Size:** 61% Small-Business, 30% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (10 reviews)
- Easy Integrations (9 reviews)
- Easy Setup (8 reviews)
- Integrations (6 reviews)
- Analytics (5 reviews)

**Cons:**

- Missing Features (6 reviews)
- Reporting Issues (5 reviews)
- Inadequate Reporting (4 reviews)
- Search Difficulty (4 reviews)
- Inadequate Tracking (3 reviews)

  ### 5. [Branch](https://www.g2.com/products/branch/reviews)
  Branch provides reliable deep linking and attribution for every paid, owned, and earned marketing channel. Trusted to maximize the value of their evolving digital strategies, world-class brands like Instacart, Western Union, NBCUniversal, ZocDoc and Sephora rely on Branch to acquire users, retain customers and drive more conversions. Increase team efficiency with Branch. Easily deploy and scale deep linking and campaign measurement across all marketing channels. Deliver better experiences with Branch. Route users where you want them to go, regardless of their platform or device, reliably and always. Make smarter investments with Branch. Increase ROI with accurate insight into omni-channel campaigns, without running privacy risks. There isn’t a linking use case Branch can’t solve. Guiding new or returning web visitors to your app Problem: Your mobile website gets a lot of traffic, but it’s not optimized for conversions and engagement compared to your mobile app. Solution: Convert casual web visitors into loyal app users with custom, targeted smart banners that carry context through install for a stellar first impression. If they land on your website in the future, smart banners seamlessly direct app them to the content they’re viewing in your mobile app. Maximizing app install ad success Problem: You spend valuable ad dollars capturing new app users, but in today’s privacy-focused environment, it’s harder than ever to get useful, unbiased attribution data. Solution: We not only provide accurate, deduplicated install attribution but also deliver users to specific content in your app post install, increasing their likelihood to convert. Optimizing mobile reengagement ad campaigns Problem: Reengaging existing users is critical to maximizing your user lifetime value (LTV), but privacy regulations can complicate the tracking and attribution of these efforts. Solution: We help you build precise audience segments based on previous user behaviors and engagements. This allows you to target users with tailored reengagement campaigns and measure the impact with privacy-preserving attribution data. Measuring CTV campaigns Problem: Users are spending more time on connected TV (CTV) devices and platforms than ever before, but marketers investing in CTV ads struggle to accurately understand their downstream conversion events, and few measurement solutions are suited for CTV’s unique challenges. Solution: We make it effortless to track and attribute CTV ad performance to downstream engagements with accurate, unbiased measurement. It’s now easier to optimize and justify your CTV marketing budget with clear insights into holistic campaign effectiveness. Delivering email readers directly to your app Problem: There are many edge cases to solve for when linking out of the email channel, and email click analytics alone won’t show you pivotal insights such as if someone purchases in-app days after clicking an email. Solution: We solve linking on mobile. With extensive email service provider (ESP) integrations and a team deeply familiar with the challenges on mobile, we improve the email workflow, provide more contextual user experiences, increase email revenue, and provide new down-funnel attribution from email. Measuring web SEO traffic to the app Problem: Search engine optimization (SEO) teams spend countless hours optimizing search results. Enabling deep linking historically meant losing visibility into their efforts, missing key performance indicator (KPI) goals, and working around blind spots in their overall marketing strategy. Solution: Our SEO App Attribution solution provides insight into app opens and down-funnel events coming from organic search traffic, helping marketers unlock the value and ROI of SEO in the context of mobile app engagement, improving decision-making across marketing channels. Enabling and measuring offline to app experiences Problem: Customers expect to be able to use your app at any stage of the customer journey, and you need a way to move your users from offline into your app. QR codes have taken off, but a lot of QR codes are not optimized for app engagement. Solution: We make it easy to create custom, dynamic QR codes that align with your brand’s look and feel for a seamless user experience. Effortlessly manage routing destinations to keep campaigns fresh, and track downstream performance in one place to optimize acquisition, engagement, and ultimately LTV from offline, desktop, or over-the-top (OTT). Breaking out of walled gardens Problem: Social platforms load an in-app browser designed to keep app users in a walled version of their website. You’re missing out on driving engagement and conversions every time your users are stuck within a walled garden instead of on your native app. Solution: Our branded short links can be scaled across social channels to take app users from content in a social post to the same content in your app (or after install for new users). With cross-channel analytics, you’ll unlock insight into organic social as an acquisition channel and attribute downstream events to the social campaign that drove them. Reducing your cost to serve Problem: You spent time, money, and resources building an awesome app, but high volumes of customer inquiries are still directed to costly support channels. Solution: Branch links and QR codes guide users to your app to complete key actions. By redirecting users from expensive channels like phone support to more cost-effective self-service options in the app, Branch helps you lower operational costs while simultaneously delivering a great customer experience.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 436

**User Satisfaction Scores:**

- **Ease of Admin:** 8.5/10 (Category avg: 8.7/10)
- **Custom Dashboards:** 7.5/10 (Category avg: 8.3/10)
- **Cross-platform attribution:** 8.3/10 (Category avg: 8.7/10)
- **Cross-channel insights:** 7.8/10 (Category avg: 9.0/10)


**Seller Details:**

- **Seller:** [Branch](https://www.g2.com/sellers/branch-51b48ed1-3e6f-4f48-9ed7-9bac8ffd887d)
- **Company Website:** https://branch.io
- **Year Founded:** 2014
- **HQ Location:** Palo Alto, California
- **Twitter:** @branchmetrics (9,455 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/3813083/ (517 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Product Manager, CEO
  - **Top Industries:** Financial Services, Marketing and Advertising
  - **Company Size:** 42% Small-Business, 33% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (4 reviews)
- Customer Support (3 reviews)
- Easy Integrations (3 reviews)
- Link Tracking (3 reviews)
- Tracking Capabilities (3 reviews)

**Cons:**

- Poor Customer Support (2 reviews)
- Setup Issues (2 reviews)
- Complex Navigation (1 reviews)
- Complex Setup (1 reviews)
- Dashboard Issues (1 reviews)

  ### 6. [Airbridge](https://www.g2.com/products/airbridge/reviews)
  Airbridge is a Mobile Measurement Partner (MMP) trusted by 600+ global apps like Nexon, KFC, and Alarmy. Attribute every conversion and link all your platforms—Android, iOS, SKAN, Web, PC, and Console—from one dashboard. Specializing in granular cross-platform, web-to-app and app-to-web measurement, Airbridge delivers in-depth cohort-level analysis of creatives, funnels, retention, ROAS, and predictive LTV. Unlike other MMPs, Airbridge offers advanced tools like ultra-granular dashboard filters, deep linking, customizable fraud prevention, and raw data exports — all without a paywall. Key feature strengths include: - Comprehensive Cross-Platform Tracking: Pull in data from web, app, PC/console, and SKAN for a truly unified, single-page view, simplifying complex decisions. - Ultra-Granularity: Get down to the precise details—keyword, creative, hourly, and minute-by-minute—for exact performance evaluation and optimization. - Seamless Deep Linking and Link Branding: Create smooth user journeys with branded, dynamic, and deferred deep linking, sending users directly to in-app content without friction. - Intelligent AI Capabilities: Ask questions, retrieve data, and get onboarding guidance through Airbridge Pilot, Airbridge MCP, and Onboarding Pilot. Airbridge maintains measurement partnerships with Google, Meta, Apple, and TikTok, among others, and is trusted by global brands such as Standard Chartered, Samsung Securities, Alarmy, Nexon, Segari, KFC, Descente, Amorepacific, and LOTTE ON. Airbridge is developed by AB180, Inc., an AdTech and MarTech company with 10+ years experience in developing AI-powered ad attribution, measurement, and monetization tools.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 29

**User Satisfaction Scores:**

- **Ease of Admin:** 9.4/10 (Category avg: 8.7/10)
- **Custom Dashboards:** 9.1/10 (Category avg: 8.3/10)
- **Cross-platform attribution:** 8.7/10 (Category avg: 8.7/10)
- **Cross-channel insights:** 9.4/10 (Category avg: 9.0/10)


**Seller Details:**

- **Seller:** [AB180, Inc.](https://www.g2.com/sellers/ab180-inc)
- **Company Website:** https://www.airbridge.io/
- **Year Founded:** 2015
- **HQ Location:** Seoul, Republic of Korea
- **Twitter:** @AirbridgeHQ (113 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/78384907 (74 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 59% Small-Business, 38% Mid-Market


#### Pros & Cons

**Pros:**

- Customer Support (13 reviews)
- Ease of Use (9 reviews)
- Features (8 reviews)
- Customer Insights (7 reviews)
- Integrations (7 reviews)

**Cons:**

- Slow Loading (3 reviews)
- Integration Difficulty (2 reviews)
- Integration Issues (2 reviews)
- Slow Performance (2 reviews)
- Attribution Issues (1 reviews)

  ### 7. [Trackier](https://www.g2.com/products/trackier/reviews)
  At Trackier, we’re building SaaS (software as a service) products from India that are used by many brands in more than 20+ countries across the world. In our industry, we’re proudly outcompeting a number of international counterparts to clock more than USD 5mn in annual revenue without any external funding. Over the last 7 years, Trackier has helped create industry standards in Performance Marketing, has helped brands grow their website conversions through partners through our suite of products across Performance, e-commerce, and Mobile. If you have interacted with ICICI Bank, Flipkart, OLX, or Dentsu, you have already met some of the customers who trust the Trackier platform for their Partner Marketing-led growth. This has been made possible by our relentless focus on delivering value to our customers by creating tools that are simple to use, yet pack a punch when it comes to delivering value for their growth. Our focus on our products is reflected in what our customers have to say about us. Last year, G2Crowd recognized Trackier among the 10 best SaaS in Partner Marketing. We’re a free-thinking, fun-loving company that’s boutique by design. Each client collaborates closely with a multi-disciplinary team of designers, developers, and strategists. Everyone here does a little bit of everything, which helps us move fast to make innovative product. Unlocking Affiliate Success with Trackier 🚀 Attribution Tracking | Performance Marketing


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 127

**User Satisfaction Scores:**

- **Ease of Admin:** 9.3/10 (Category avg: 8.7/10)
- **Custom Dashboards:** 8.8/10 (Category avg: 8.3/10)
- **Cross-platform attribution:** 9.3/10 (Category avg: 8.7/10)
- **Cross-channel insights:** 9.6/10 (Category avg: 9.0/10)


**Seller Details:**

- **Seller:** [CloudStuff Inc](https://www.g2.com/sellers/cloudstuff-inc)
- **Year Founded:** 2016
- **HQ Location:** New Delhi, IN
- **Twitter:** @TrackierHQ (254 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/trackier/ (139 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising, Accounting
  - **Company Size:** 84% Small-Business, 13% Mid-Market


#### Pros & Cons

**Pros:**

- Features (21 reviews)
- Ease of Use (20 reviews)
- Tracking (20 reviews)
- Affiliate Marketing (16 reviews)
- Tracking Referrals (15 reviews)

**Cons:**

- Slow Loading (6 reviews)
- Slow Performance (6 reviews)
- Tracking Issues (4 reviews)
- Complexity (3 reviews)
- Complexity Issues (3 reviews)

  ### 8. [Tenjin](https://www.g2.com/products/tenjin/reviews)
  Tenjin helps fast-growing mobile publishers scale with simple, powerful advertising measurement. For a flat $200/month, you get full access to all features - no hidden fees and cancel anytime.The all‑inclusive suite includes attribution, LTV prediction, cost aggregation, and more. Trusted by 30,000+ apps and thousands of partners, Tenjin has been driving results since its Y Combinator graduation in 2014.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 53

**User Satisfaction Scores:**

- **Ease of Admin:** 8.4/10 (Category avg: 8.7/10)
- **Custom Dashboards:** 7.4/10 (Category avg: 8.3/10)
- **Cross-platform attribution:** 8.1/10 (Category avg: 8.7/10)
- **Cross-channel insights:** 8.1/10 (Category avg: 9.0/10)


**Seller Details:**

- **Seller:** [Tenjin](https://www.g2.com/sellers/tenjin)
- **Year Founded:** 2014
- **HQ Location:** San Francisco, California
- **LinkedIn® Page:** https://www.linkedin.com/company/3754327/ (35 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Computer Games
  - **Company Size:** 66% Small-Business, 25% Mid-Market


#### Pros & Cons

**Pros:**

- Customer Support (9 reviews)
- Ease of Use (7 reviews)
- Easy Integrations (5 reviews)
- Insights (5 reviews)
- Integrations (5 reviews)

**Cons:**

- Integration Issues (2 reviews)
- Attribution Issues (1 reviews)
- Complex Setup (1 reviews)
- Expensive (1 reviews)
- Learning Curve (1 reviews)

  ### 9. [Kochava](https://www.g2.com/products/kochava/reviews)
  Kochava is a real-time data solutions company offering a comprehensive growth stack of solutions for data-driven advertisers. We empower advertisers to measure what matters with tools that deliver better insights and actionable data in one operational platform. Advertisers can map their growth journey with Kochava, leveraging mobile measurement partner (MMP) services, a next-generation marketing mix modeling (MMM) SaaS platform, and a premium platform for search ads automation and app store optimization (ASO). Kochava's MMM SaaS and search ads automation/ASO platforms work with advertisers using Kochava or any other MMP. With a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem, Kochava is trusted by top brands to harness their data for growth. Headquartered in Sandpoint, ID, the company has offices globally.


  **Average Rating:** 4.1/5.0
  **Total Reviews:** 131

**User Satisfaction Scores:**

- **Ease of Admin:** 7.7/10 (Category avg: 8.7/10)
- **Custom Dashboards:** 7.4/10 (Category avg: 8.3/10)
- **Cross-platform attribution:** 7.7/10 (Category avg: 8.7/10)
- **Cross-channel insights:** 7.4/10 (Category avg: 9.0/10)


**Seller Details:**

- **Seller:** [Kochava](https://www.g2.com/sellers/kochava)
- **Company Website:** https://www.kochava.com
- **Year Founded:** 2011
- **HQ Location:** Sandpoint, US
- **Twitter:** @kochava (12 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2377474/ (168 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising, Entertainment
  - **Company Size:** 39% Mid-Market, 31% Enterprise


#### Pros & Cons

**Pros:**

- Customer Support (21 reviews)
- Ease of Use (15 reviews)
- Attribution (11 reviews)
- Analytics (8 reviews)
- Helpful (8 reviews)

**Cons:**

- Poor UI (6 reviews)
- Complex Features (5 reviews)
- Learning Difficulty (5 reviews)
- Not Intuitive (5 reviews)
- UX Improvement (5 reviews)

  ### 10. [Madgicx](https://www.g2.com/products/madgicx/reviews)
  Madgicx is a media-buying and advertising management platform designed to assist users in planning, executing, and analyzing Meta ad campaigns. This solution falls within the campaign management and advertising management software category, specifically targeting performance-driven marketers, ecommerce brands, and agencies that primarily advertise on Facebook and Instagram. With Madgicx, users can effectively structure their campaigns, manage budgets, analyze creative performance, and generate valuable insights to optimize their Meta advertising efforts. The platform is particularly beneficial for scenarios such as ecommerce customer acquisition, remarketing, and multi-account agency management, where continuous testing, measurement, and creative iteration are essential. By providing a comprehensive suite of tools, Madgicx enables marketers to streamline their advertising processes and enhance their overall campaign effectiveness. The platform’s capabilities are centered around automated media buying, creative analysis, reporting, and tracking for Meta ads, making it a versatile solution for various advertising needs. Madgicx connects seamlessly to ad accounts and leverages predictive and generative AI to identify optimization opportunities, suggest actionable changes, and support creative production workflows without replacing the existing Meta Ads Manager. This integration allows teams to monitor campaign performance at scale, standardize account structures, and implement rules-based or AI-guided adjustments to bidding, budgets, and targeting. Additionally, agencies benefit from Madgicx’s reporting and white-label capabilities, which facilitate the creation of consistent dashboards and client-facing views derived from multiple ad accounts. Key features of Madgicx include AI media-buyer recommendations that audit Meta ad accounts and highlight actions such as scaling, pausing, or testing campaigns and audiences. The platform also offers creative intelligence tools that score ads, cluster creatives, and reveal performance patterns across images, videos, and copy variations. Furthermore, users can access reporting dashboards that encompass campaign management metrics, cross-channel views, and customizable panels tailored for both agencies and in-house teams. Automation and rules engines enable efficient budget management, bid adjustments, and campaign scheduling across multiple accounts, while tracking features provide cloud-based conversions API setup and support for more accurate Meta event measurement. By centralizing these functionalities, Madgicx serves as an operational layer on top of Meta advertising, enhancing the experience for practitioners who already run Meta campaigns and seek greater structure and decision support. This comprehensive approach not only simplifies the advertising process but also empowers users to make data-driven decisions that drive campaign success.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 216

**User Satisfaction Scores:**

- **Ease of Admin:** 9.0/10 (Category avg: 8.7/10)
- **Custom Dashboards:** 9.0/10 (Category avg: 8.3/10)
- **Cross-platform attribution:** 9.0/10 (Category avg: 8.7/10)
- **Cross-channel insights:** 9.0/10 (Category avg: 9.0/10)


**Seller Details:**

- **Seller:** [Madgicx](https://www.g2.com/sellers/madgicx)
- **Company Website:** https://www.madgicx.com
- **Year Founded:** 2018
- **HQ Location:** Tel Aviv, Tel Aviv District
- **Twitter:** @madgicx (1,911 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/18942953/ (47 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** CEO, Owner
  - **Top Industries:** Marketing and Advertising, Apparel & Fashion
  - **Company Size:** 78% Small-Business, 17% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (40 reviews)
- Efficiency (35 reviews)
- Automation (32 reviews)
- Ad Management (30 reviews)
- Time-saving (27 reviews)

**Cons:**

- Learning Curve (27 reviews)
- Learning Difficulty (19 reviews)
- Steep Learning Curve (19 reviews)
- Complexity (17 reviews)
- Expensive (16 reviews)

  ### 11. [Upland Localytics](https://www.g2.com/products/upland-localytics/reviews)
  Upland Localytics is mobile app marketing and analytics software that creates personalized mobile experiences to drive engagement, loyalty, and conversion. The solution is used on billions of devices across more than 20,000 apps, helping leading B2B and B2C companies to connect with their customers on a deeper, more meaningful level through engaging mobile marketing campaigns. Customers love Upland Localytics for its customer loyalty, app experience, deeper ROI. Learn more at www.uplandsoftware.com/localytics/


  **Average Rating:** 3.9/5.0
  **Total Reviews:** 18

**User Satisfaction Scores:**

- **Ease of Admin:** 8.0/10 (Category avg: 8.7/10)


**Seller Details:**

- **Seller:** [Localytics](https://www.g2.com/sellers/localytics)
- **Year Founded:** 2014
- **HQ Location:** Austin, TX
- **Twitter:** @Localytics (9,056 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/localytics/ (32 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 61% Mid-Market, 28% Enterprise


  ### 12. [Cometly](https://www.g2.com/products/cometly/reviews)
  Cometly is a attribution cloud platform that enables businesses to get better accurate attribution for their ad campaigns and make smarter ad optimization decisions based on accurate data.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 35

**User Satisfaction Scores:**

- **Ease of Admin:** 10.0/10 (Category avg: 8.7/10)
- **Custom Dashboards:** 9.4/10 (Category avg: 8.3/10)
- **Cross-platform attribution:** 10.0/10 (Category avg: 8.7/10)
- **Cross-channel insights:** 9.7/10 (Category avg: 9.0/10)


**Seller Details:**

- **Seller:** [Cometly](https://www.g2.com/sellers/cometly)
- **Year Founded:** 2021
- **HQ Location:** Newtown, Pennsylvania
- **Twitter:** @CometlyApp (1,811 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/cometly/ (8 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** CEO
  - **Top Industries:** Marketing and Advertising
  - **Company Size:** 77% Small-Business, 23% Mid-Market


#### Pros & Cons

**Pros:**

- Affordable (1 reviews)
- Analytics (1 reviews)
- Attribution Accuracy (1 reviews)
- Centralized Management (1 reviews)
- Channel Management (1 reviews)

**Cons:**

- Poor Documentation (1 reviews)

  ### 13. [CAKE](https://www.g2.com/products/cake/reviews)
  CAKE has led the performance marketing industry with innovative solutions for advertisers, networks, and publishers to manage, measure, and optimize their digital marketing campaigns, in real-time. The company specializes in providing solutions for affiliate marketing, lead distribution, and ecommerce that create new revenue opportunities while ensuring data security and fostering profitable partnerships worldwide. Affiliate marketers waste valuable time on administrative tasks like providing performance reports to partners, sending campaign and creative assets, reconciling billing and paying partners, plus so much more. CAKE solves these challenges by enabling advertisers and affiliates to manage an entire performance marketing program in one platform.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 63

**User Satisfaction Scores:**

- **Ease of Admin:** 8.2/10 (Category avg: 8.7/10)
- **Custom Dashboards:** 9.4/10 (Category avg: 8.3/10)
- **Cross-platform attribution:** 8.3/10 (Category avg: 8.7/10)
- **Cross-channel insights:** 8.9/10 (Category avg: 9.0/10)


**Seller Details:**

- **Seller:** [Perseus Group](https://www.g2.com/sellers/perseus-group)
- **Year Founded:** 1995
- **HQ Location:** Markham, ON
- **Twitter:** @perseus (3,404 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/25050544/ (3,937 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising, Financial Services
  - **Company Size:** 67% Small-Business, 24% Mid-Market


#### Pros & Cons

**Pros:**

- Customization (5 reviews)
- Ease of Use (5 reviews)
- Customer Support (4 reviews)
- Customizability (4 reviews)
- Data Management (4 reviews)

**Cons:**

- Complex Reporting (4 reviews)
- Inadequate Reporting (4 reviews)
- Poor Reporting (3 reviews)
- Slow Reporting (3 reviews)
- Complexity (2 reviews)

  ### 14. [Grovs](https://www.g2.com/products/grovs/reviews)
  Grovs helps mobile apps grow faster—smarter. Track installs, boost engagement, and optimize ROI across the full user journey with deep links, referral tracking, and clear, actionable analytics. Grovs combines powerful attribution, cross-app messaging, and install optimization in one platform—at 60% less cost than major competitors. Key Features: • 🎯 Real-time campaign tracking & attribution • 🔗 Deep links that guide users to exact content post-install • 💬 Cross-app messaging (push, in-app, inbox) • 🔁 Referral & invite tracking • 📊 Unified analytics dashboard for fast, confident decisions Who it’s for: Growth marketers, product teams, and mobile-first businesses looking to scale efficiently. Stop guessing which ads work. Start growing with Grovs. ✅ 60% more affordable than most alternatives 📈 Built for scale — no bloated features, just results ⚡ Fast setup, simple integration


  **Average Rating:** 5.0/5.0
  **Total Reviews:** 4

**User Satisfaction Scores:**

- **Ease of Admin:** 10.0/10 (Category avg: 8.7/10)
- **Custom Dashboards:** 10.0/10 (Category avg: 8.3/10)
- **Cross-platform attribution:** 10.0/10 (Category avg: 8.7/10)
- **Cross-channel insights:** 10.0/10 (Category avg: 9.0/10)


**Seller Details:**

- **Seller:** [appssemble](https://www.g2.com/sellers/appssemble)
- **Year Founded:** 2016
- **HQ Location:** Cluj-Napoca, RO
- **LinkedIn® Page:** http://www.linkedin.com/company/appssemble (10 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 100% Small-Business, 25% Mid-Market


#### Pros & Cons

**Pros:**

- Attribution Accuracy (4 reviews)
- Deep-linking (4 reviews)
- Analytics (3 reviews)
- Attribution (3 reviews)
- Ease of Use (3 reviews)

**Cons:**

- Poor Documentation (3 reviews)
- Learning Curve (1 reviews)
- Learning Difficulty (1 reviews)
- Setup Issues (1 reviews)

  ### 15. [Swaarm](https://www.g2.com/products/swaarm/reviews)
  Swaarm provides an innovative tracking and attribution Platform that empowers agencies, advertisers, and partners with innovative solutions for performance-based marketing. Our comprehensive platform offers martech tracking, campaign management, attribution, and marketing analytics, all while prioritizing transparency and user privacy. With Swaarm, businesses can seamlessly manage, track, analyze, and optimize their marketing efforts at scale, making data-driven decisions and achieving unparalleled scalability in the digital landscape. Data reliability   Get ahead of the curve with our comprehensive data display, helping you to discover patterns, trends, and business opportunities. To keep your business running smoothly, we also offer the highest level of platform stability in the industry - all while upholding strict global data privacy protection laws. Premium & affordable Save time and money with Swaarm: unlike other tracking platforms, our unique and hyper-efficient tech infrastructure allows us to offer clients a premium platform at a fraction of the cost. 

Businesses of all sizes use Swaarm to optimize their campaigns, from leading global partners to boutique agencies.  Flexibility Our products have been engineered from the ground up, and we’re constantly developing them in line with clients’ needs and new market requirements.  Our versatility is our greatest strength: we adapt to your needs, not the other way around. Ease of Use Our extensive reporting features mean you can use Swaarm as your single source of performance marketing truth. With all your data in one place, you can measure, automate and optimize your marketing efforts - all from the one dashboard.  Our intuitive, easy-to-use platform appeals to developers and marketers alike, and our automation rules make campaign optimization accessible to everyone.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 22

**User Satisfaction Scores:**

- **Ease of Admin:** 9.4/10 (Category avg: 8.7/10)
- **Custom Dashboards:** 10.0/10 (Category avg: 8.3/10)
- **Cross-platform attribution:** 7.5/10 (Category avg: 8.7/10)
- **Cross-channel insights:** 10.0/10 (Category avg: 9.0/10)


**Seller Details:**

- **Seller:** [Swaarm Tech GmbH](https://www.g2.com/sellers/swaarm-tech-gmbh)
- **Year Founded:** 2020
- **HQ Location:** Berlin, DE
- **LinkedIn® Page:** https://www.linkedin.com/company/swaarm-tech/ (11 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising
  - **Company Size:** 100% Small-Business


#### Pros & Cons

**Pros:**

- Customer Support (3 reviews)
- Helpful (2 reviews)
- Attribution (1 reviews)
- Dashboard Usability (1 reviews)
- Ease of Use (1 reviews)


  ### 16. [adbrix](https://www.g2.com/products/adbrix/reviews)
  adbrix offers mobile ad performance measurement and user behavior analytics solution.


  **Average Rating:** 5.0/5.0
  **Total Reviews:** 1

**User Satisfaction Scores:**

- **Ease of Admin:** 10.0/10 (Category avg: 8.7/10)


**Seller Details:**

- **Seller:** [IGAWorks](https://www.g2.com/sellers/igaworks)
- **HQ Location:** Seoul, KR
- **Twitter:** @adbrix (156 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/adbrix/ (2 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 100% Small-Business


  ### 17. [Adjump](https://www.g2.com/products/adjump/reviews)
  Adjump is a leading Programmatic Advertising Platform. It is an all-in-one platform tailored for mobile publishers to expand their apps or games. We help in both user acquisition and monetization, helping publishers maximize ad revenue and streamline campaign performance.


  **Average Rating:** 5.0/5.0
  **Total Reviews:** 1


**Seller Details:**

- **Seller:** [LeadMint ](https://www.g2.com/sellers/leadmint)
- **Year Founded:** 2022
- **HQ Location:** Noida, IN
- **LinkedIn® Page:** https://www.linkedin.com/company/leadminthq (22 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 100% Small-Business


#### Pros & Cons

**Pros:**

- Customer Support (1 reviews)
- Ease of Use (1 reviews)
- Platform Quality (1 reviews)
- Results (1 reviews)
- Sales Increase (1 reviews)


  ### 18. [Affise MMP](https://www.g2.com/products/affise-mmp/reviews)
  Affise MMP is a privacy-focused mobile measurement partner (MMP) platform designed for app marketers to accurately track and attribute mobile app installs, user actions, and campaign performance in real time. It allows marketers to launch campaigns, monitor both organic and non-organic installs, analyze user retention, lifetime value (LTV), and return on investment (ROI) across multiple apps and advertising partners from a single intuitive dashboard. Affise MMP provides comprehensive insights into the effectiveness of advertising efforts and post-install user behavior to help refine user acquisition strategies efficiently. The platform supports multi-channel attribution, connecting to various traffic sources including Facebook Ads and external partners, enabling marketers to see which channels deliver the best-performing users. It offers advanced features like adaptive attribution windows, anti-fraud protections, and tracking of in-app events such as registrations, purchases, and feature usage. Additionally, Affise MMP supports retargeting and reattribution to capture re-engaged users. Real-time data export capabilities allow seamless integration with business intelligence tools for custom analysis, and all data handling is compliant with privacy regulations like GDPR and CCPA, ensuring enterprise-grade security. Affise MMP leverages both deterministic device ID matching and advanced probabilistic modeling for accurate cross-device attribution and supports detailed user journey analytics from clicks to retention. Its ability to manage multiple apps and partners, coupled with comprehensive event-level attribution, makes it a powerful tool for mobile app developers and marketers aiming to optimize campaigns and maximize app revenue while maintaining user privacy and data security. Moreover, Affise MMP offers unlimited raw data exports in various formats that integrate with cloud data warehouses such as Amazon S3 and Google BigQuery, empowering organizations to perform sophisticated BI and machine learning analyses. The platform’s real-time postbacks and webhook support enable instant data transfer to ad networks and internal tools for timely campaign optimization. With its AI-driven attribution and privacy-preserving technology, Affise MMP is suitable for businesses ranging from startups to large enterprises focused on scalable, accurate, and compliant mobile attribution and growth marketing analysis.


  **Average Rating:** 5.0/5.0
  **Total Reviews:** 1

**User Satisfaction Scores:**

- **Ease of Admin:** 10.0/10 (Category avg: 8.7/10)
- **Cross-channel insights:** 10.0/10 (Category avg: 9.0/10)


**Seller Details:**

- **Seller:** [Affise](https://www.g2.com/sellers/affise)
- **Year Founded:** 2016
- **HQ Location:** Vilnius, Vilnius Region
- **Twitter:** @GetAffise (5,028 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/10190168/ (68 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 100% Small-Business


#### Pros & Cons

**Pros:**

- Attribution (1 reviews)
- Data Transparency (1 reviews)
- Decision-Making (1 reviews)
- Implementation Ease (1 reviews)
- Reporting (1 reviews)

**Cons:**

- Complexity (1 reviews)

  ### 19. [Apptrove](https://www.g2.com/products/apptrove/reviews)
  Apptrove empowers mobile marketers to conquer every stage of the user journey. We're your one-stop mobile measurement partner, providing the data and insights you need to optimize user acquisition and engagement. Unleash the power of deep linking to seamlessly connect users to your app, and leverage customizable fraud prevention to ensure your marketing budget is invested towards real users. Go beyond basic attribution with our SKAN analytics, and gain a granular understanding of your audience with advanced segmentation features. With Apptrove, you'll gain the knowledge to make data-driven decisions, maximize campaign ROI, and fuel long-term app success.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 5

**User Satisfaction Scores:**

- **Ease of Admin:** 10.0/10 (Category avg: 8.7/10)
- **Custom Dashboards:** 6.7/10 (Category avg: 8.3/10)
- **Cross-platform attribution:** 10.0/10 (Category avg: 8.7/10)
- **Cross-channel insights:** 8.3/10 (Category avg: 9.0/10)


**Seller Details:**

- **Seller:** [CloudStuff Inc](https://www.g2.com/sellers/cloudstuff-inc)
- **Year Founded:** 2016
- **HQ Location:** New Delhi, IN
- **Twitter:** @TrackierHQ (254 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/trackier/ (139 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 80% Small-Business, 20% Mid-Market


#### Pros & Cons

**Pros:**

- Campaign Management (1 reviews)
- Customization (1 reviews)
- Ease of Use (1 reviews)
- Features (1 reviews)
- Helpful (1 reviews)

**Cons:**

- Limited Editing Capabilities (1 reviews)
- Naming Confusion (1 reviews)
- Navigation Difficulty (1 reviews)

  ### 20. [Linkrunner](https://www.g2.com/products/linkrunner/reviews)
  Linkrunner is an AI-powered Mobile Measurement Partner (MMP) for growth-stage, mobile-first apps in emerging markets. It unifies mobile attribution, dynamic & deferred deep linking, referral links, SKAN 4.0 support, fraud protection, and more in one platform, at 3–10× lower cost than legacy MMPs. Track the full funnel from click to revenue across Meta, Google, TikTok, influencer, QR, and offline channels, with creative-level ROAS, LTV and uninstall insights. Identify, monitor, analyse, and optimise campaign opportunities automatically, so teams spend less time in dashboards and more time scaling what works. For more information, visit: https://www.linkrunner.io/


  **Average Rating:** 5.0/5.0
  **Total Reviews:** 1

**User Satisfaction Scores:**

- **Cross-channel insights:** 10.0/10 (Category avg: 9.0/10)


**Seller Details:**

- **Seller:** [Linkrunner.io](https://www.g2.com/sellers/linkrunner-io)
- **HQ Location:** Bangalore, IN
- **LinkedIn® Page:** https://www.linkedin.com/company/linkrunner (7 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 100% Small-Business


  ### 21. [Oplytic](https://www.g2.com/products/oplytic/reviews)
  Oplytic is a mobile marketing analytics and engagement software that improves sales and marketing effectiveness and helps enterprises run smarter mobile marketing, communication, and sales programs. It is our mission to embolden marketers to pursue their enterprise mobile strategies by helping them analyze their marketing and communication efforts, execute powerful tactics to engage users, and optimize media in channels that map to their objectives. We believe that communicating via apps and measuring the effectiveness of that communication will be one of the primary communication protocols for enterprises and organizations. Regardless of whether it is for the purposes of customer marketing, employee communication, or sales force enablement, mobile will be an integral part of how enterprises communicate. To support this vision, Oplytic has built a global platform with a diverse client base. Our clients include seven of the top 10 magazine publishers in the United States, five of the top 10 publishers in Europe, large professional member organizations, and more recently a large university in Australia. We are dedicated to serving the mobile community with products and services that help its members make informed and educated decisions.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 1

**User Satisfaction Scores:**

- **Custom Dashboards:** 8.3/10 (Category avg: 8.3/10)
- **Cross-platform attribution:** 8.3/10 (Category avg: 8.7/10)
- **Cross-channel insights:** 8.3/10 (Category avg: 9.0/10)


**Seller Details:**

- **Seller:** [Oplytic](https://www.g2.com/sellers/oplytic)
- **Year Founded:** 2011
- **HQ Location:** Chicago, US
- **Twitter:** @Oplytic (57 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/oplytic/ (6 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 100% Mid-Market


  ### 22. [Proxima](https://www.g2.com/products/proxima-2023-08-17/reviews)
  Find new customers, lower acquisition costs, and scale your Meta ads profitably with Proxima’s AI Audiences.


  **Average Rating:** 5.0/5.0
  **Total Reviews:** 1

**User Satisfaction Scores:**

- **Ease of Admin:** 10.0/10 (Category avg: 8.7/10)
- **Custom Dashboards:** 10.0/10 (Category avg: 8.3/10)
- **Cross-platform attribution:** 10.0/10 (Category avg: 8.7/10)
- **Cross-channel insights:** 10.0/10 (Category avg: 9.0/10)


**Seller Details:**

- **Seller:** [Proxima](https://www.g2.com/sellers/proxima)
- **Year Founded:** 1994
- **HQ Location:** London, England, United Kingdom
- **LinkedIn® Page:** http://www.linkedin.com/company/proxima-group (433 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 100% Small-Business


  ### 23. [TapStream](https://www.g2.com/products/tapstream/reviews)
  Tapstream is a marketing dashboard for app makers to track acquisition, retention and ROI across channels.


  **Average Rating:** 3.0/5.0
  **Total Reviews:** 1

**User Satisfaction Scores:**

- **Ease of Admin:** 6.7/10 (Category avg: 8.7/10)
- **Custom Dashboards:** 1.7/10 (Category avg: 8.3/10)
- **Cross-platform attribution:** 8.3/10 (Category avg: 8.7/10)
- **Cross-channel insights:** 8.3/10 (Category avg: 9.0/10)


**Seller Details:**

- **Seller:** [Tapstream](https://www.g2.com/sellers/tapstream)
- **Year Founded:** 2012
- **HQ Location:** Vancouver, CA
- **LinkedIn® Page:** http://www.linkedin.com/company/tapstream (2 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 100% Mid-Market


  ### 24. [Audiencelab](https://www.g2.com/products/audiencelab/reviews)
  Creative-level attribution solution for user acquisition for mobile games and apps.




**Seller Details:**

- **Seller:** [Geeklab](https://www.g2.com/sellers/geeklab)
- **Year Founded:** 2019
- **HQ Location:** Helsinki, FI
- **Twitter:** @geeklabltd (7 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/geeklab-aso (28 employees on LinkedIn®)



  ### 25. [FalconMetrics](https://www.g2.com/products/falconmetrics/reviews)
  FalconMetrics is a mobile attribution tool built for app creators. We help apps track and optimize their ad campaigns with our FalconTrack technology. Our Flutter-first SDK and direct integration to ad platforms make an easy plug and play setup. Need help? We have real developer support always available. We’re dedicated to providing accurate without fingerprinting, maintaining privacy for end-users. FalconMetrics helps you understand what drives conversions and revenue, without complex dashboards or confusing reports. - Easy plug and play integration - Built for Flutter-First - Works on Android, iOS and Flutter - Direct integration with ad platforms - Built with privacy-first principles - Transparent pricing, no hidden costs - 30-day free trial & 60-day money-back guarantee




**Seller Details:**

- **Seller:** [FalconMetrics](https://www.g2.com/sellers/falconmetrics)
- **Year Founded:** 2025
- **HQ Location:** Sheridan, US
- **LinkedIn® Page:** https://www.linkedin.com/company/falconmetrics-io (2 employees on LinkedIn®)





## Parent Category

[Marketing Software](https://www.g2.com/categories/marketing)



## Related Categories

- [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing)
- [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics)
- [Click Fraud Software](https://www.g2.com/categories/click-fraud)