# Tenjin Reviews
**Vendor:** Tenjin  
**Category:** [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics)  
**Average Rating:** 4.3/5.0  
**Total Reviews:** 56
## About Tenjin
Tenjin helps fast-growing mobile publishers scale with simple, powerful advertising measurement. For a flat $200/month, you get full access to all features - no hidden fees and cancel anytime.The all‑inclusive suite includes attribution, LTV prediction, cost aggregation, and more. Trusted by 30,000+ apps and thousands of partners, Tenjin has been driving results since its Y Combinator graduation in 2014.



## Tenjin Pros & Cons
**What users like:**

- Users commend Tenjin for its **excellent and responsive customer support** , enhancing their overall experience and satisfaction. (9 reviews)
- Users find Tenjin extremely **user-friendly** , appreciating its seamless integration and intuitive dashboard for tracking key metrics. (7 reviews)
- Users praise Tenjin for its **easy integrations** , enabling seamless tracking and enhanced performance visibility for mobile advertising. (5 reviews)
- Users appreciate the **fast insights and clean data** from Tenjin, enhancing reporting efficiency and decision-making. (5 reviews)
- Users praise the **smooth integration process** of Tenjin, valuing its seamless connection with various analytics platforms. (5 reviews)
- Users value Tenjin for its **lightning-fast accuracy** in attribution, enjoying reliable data and excellent support. (4 reviews)
- Data Management (4 reviews)
- Users enjoy the **easy setup** of Tenjin, appreciating the user-friendly interface and responsive customer support. (4 reviews)
- Users value Tenjin for its **user-friendly interface and exceptional customer support** , making it a top choice for marketing analytics. (4 reviews)
- Tool Functionality (4 reviews)

**What users dislike:**

- Users face significant **integration issues** with Tenjin, particularly with iOS attribution and setup complexities. (2 reviews)
- Users face **attribution issues** with iOS integrations in Tenjin, requiring lengthy initial setup and support interaction. (1 reviews)
- Users find the **complex setup** of Tenjin challenging, often requiring support for iOS attribution integrations. (1 reviews)
- Users note that the cost can become **quite high** if exceeding plan limits, impacting overall satisfaction. (1 reviews)
- Users mention a slight **learning curve** initially, though the platform proves valuable for early-stage setups. (1 reviews)
- Learning Difficulty (1 reviews)
- Not Intuitive (1 reviews)
- Users face challenges with **poor customer support** , making setup and integration a frustrating experience with Tenjin. (1 reviews)
- Users feel that **reporting capabilities are lacking** and desire more straightforward integrations with major networks. (1 reviews)
- Users feel that the **reporting capabilities** are lacking in advancement and simplicity, impacting their overall experience. (1 reviews)

## Tenjin Reviews
  ### 1. Perfect fit for a mobile game studio

**Rating:** 5.0/5.0 stars

**Reviewed by:** Sinan D. | general director, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 18, 2025

**What do you like best about Tenjin?**

Tenjin fits smoothly into our UA workflow. Since we start using it, it delivers strong value to our studio. It handles key features perfectly: attribution across ad networks, cost aggregation + revenue tracking. The dashboard is very user‑friendly. Their support is perfect, very responsive, they actually guide you through setup and even help interpret results if needed. It feels like having a partner, not just a platform.

**What do you dislike about Tenjin?**

So far, our experience with Tenjin has been positive and aligned with our expectations. We haven’t run into any major issues worth highlighting.

**What problems is Tenjin solving and how is that benefiting you?**

Tenjin makes it significantly easier to understand the full path from advertising spend to actual revenue.

  ### 2. Centralized UA Spend Tracking with Room for Improvement

**Rating:** 4.0/5.0 stars

**Reviewed by:** Qasim A. | Founder &amp; CEO

**Reviewed Date:** November 10, 2025

**What do you like best about Tenjin?**

I love using Tenjin to track all our user acquisition (UA) spend across different networks in one dashboard. This capability is invaluable to me as it provides a consolidated view of our marketing expenditures, allowing us to make quick decisions without having to navigate through multiple platforms. The centralization of data in a single dashboard speeds up our analysis process and enhances our ability to respond promptly to market dynamics.

**What do you dislike about Tenjin?**

The integrations for iOS attributions with Tenjin are still a major challenge. Additionally, the initial setup took some time and required communication with Tenjin Support.

**What problems is Tenjin solving and how is that benefiting you?**

I use Tenjin to track all UA spend across networks in one dashboard, enabling quick decisions with accurate UA attribution data.

  ### 3. Fast Insights, Seamless Integration, and Outstanding Support

**Rating:** 4.5/5.0 stars

**Reviewed by:** Abhijeet B. | AVP - Marketing, Mid-Market (51-1000 emp.)

**Reviewed Date:** December 02, 2025

**What do you like best about Tenjin?**

The platform provides fast insights and clean data, making reporting much quicker. Integration is very straightforward, and the customer support team is excellent and highly responsive. Cost effective.

**What do you dislike about Tenjin?**

There is a bit of a learning curve at first, and a few of the views could be more intuitive. However, I would still recommend the platform, particularly for early-stage setups.

**What problems is Tenjin solving and how is that benefiting you?**

Tenjin removes the complications of multi-channel attribution, providing us with immediate clarity on our performance. With more accurate data and quicker insights, we are able to optimise our campaigns each day and distribute our budget more effectively across different markets and channels.

  ### 4. Affordable and High-Performance, with Excellent Data Integration

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Computer Games | Small-Business (50 or fewer emp.)

**Reviewed Date:** October 22, 2025

**What do you like best about Tenjin?**

I chose Tenjin before trying other vendors because of its outstanding cost efficiency and strong performance in mobile advertising. The initial setup was not particularly complicated—although it required some engineering resources, the overall process was manageable.  Using Tenjin has allowed us to gain clear visibility into the performance of our mobile game ads. The account managers assigned to us are highly knowledgeable about the industry and have become an essential part of our business success.  In particular, the ability to integrate Tenjin’s data with our own analytics platforms and BI tools has been extremely valuable. The BI integration works seamlessly, and the expertise of our account representative makes us confident about continuing to use Tenjin in the long term.

**What do you dislike about Tenjin?**

Please describe anything you dislike about the product or service.

**What problems is Tenjin solving and how is that benefiting you?**

We primarily use Tenjin for mobile game attribution and data analysis. The data collected from Tenjin can also be processed through our internal analytics platforms and BI tools. I find the BI integration particularly impressive.

  ### 5. Responsive Team and Excellent Service

**Rating:** 5.0/5.0 stars

**Reviewed by:** Zeeshan S. | CEO, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 03, 2025

**What do you like best about Tenjin?**

The team is very responsive and efficient, and the service provided is also quite good.

**What do you dislike about Tenjin?**

Overall, I am satisfied since I have not encountered any issues so far.

**What problems is Tenjin solving and how is that benefiting you?**

I needed MMP, and this has been the most affordable and effective solution I have come across.

  ### 6. Tenjin Attribution Tool – The Ultimate Growth Partner

**Rating:** 5.0/5.0 stars

**Reviewed by:** Joyce L. | PM, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 10, 2025

**What do you like best about Tenjin?**

• ‌Lightning-Fast Accuracy‌: Tracks 10M+ events per second with 99.9% precision, eliminating attribution blind spots.
• ‌AI Alerts: Auto-detects anomalies with root cause analysis.
• ‌ROI Booster‌: Reduced wasted ad spend by 35% for our mobile gaming division.
Why we love it:
The real-time fraud detection alone saved our Q3 budget. The dashboard turns complex data into actionable growth strategies—no more guessing games.

**What do you dislike about Tenjin?**

Make integration simpler and integrate with more partners

**What problems is Tenjin solving and how is that benefiting you?**

Reduced wasted ad spend by 35% for our mobile gaming division.
The dashboard turns complex data into actionable growth strategies.

  ### 7. Eases UA Campaign Management with Clear Data Insights

**Rating:** 5.0/5.0 stars

**Reviewed by:** Michael H.

**Reviewed Date:** January 12, 2026

**What do you like best about Tenjin?**

Nothing new, updating as I wanted to give 5 stars

**What do you dislike about Tenjin?**

Nothing new, updating as I wanted to give 5 stars

**What problems is Tenjin solving and how is that benefiting you?**

I use Tenjin to track our organic traffic accurately and evaluate its value against paid users, helping run user acquisition campaigns profitably.

  ### 8. Seamless Integration, Saves Time

**Rating:** 5.0/5.0 stars

**Reviewed by:** larry L.

**Reviewed Date:** November 06, 2025

**What do you like best about Tenjin?**

The integration process is very smooth, and the technical support is fast — I can usually get answers within 30 minutes.

**What do you dislike about Tenjin?**

Nothing that I can think of at the moment.

**What problems is Tenjin solving and how is that benefiting you?**

Tenjin allows us to accurately attribute installs across all the ad networks in our UA strategy and uncover growth opportunities by breaking down ROAS by network, country, campaign, and creative.

  ### 9. Excellent Service and Easy-to-Use Platform

**Rating:** 5.0/5.0 stars

**Reviewed by:** dot z. | director, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 17, 2024

**What do you like best about Tenjin?**

’ve been using Tenjin for a while now, and I’m truly impressed with how user-friendly the platform is. The integration with multiple data sources is seamless, and the dashboard is incredibly intuitive, making it easy to track all of our key metrics in one place.

What really sets Tenjin apart, though, is their customer service. The support team is always responsive, knowledgeable, and quick to resolve any issues or questions I have. They really go above and beyond to make sure everything is running smoothly.

Overall, Tenjin has been a game-changer for our marketing analytics, and I highly recommend it to anyone looking for an efficient, reliable, and easy-to-use tool. The combination of a great platform and outstanding customer service makes it a top choice in this space!

**What do you dislike about Tenjin?**

one downside is that the cost can get a bit high if you go over your plan limits.

**What problems is Tenjin solving and how is that benefiting you?**

Tenjin helps with LTV planning and ad optimization

  ### 10. Powerful tool to enhance our advertising strategies through data driven insights

**Rating:** 5.0/5.0 stars

**Reviewed by:** Yiran(Erin) L. | Senior Business Data Analyst, Mid-Market (51-1000 emp.)

**Reviewed Date:** January 21, 2025

**What do you like best about Tenjin?**

Tenjin helped simplify our data analysis on user acquisition and revenue attribution. It's also on top of industry trends and updates often to better optimize the user experience and data efficiency. Tenjin has amazing customer support and values customer feedback to continually add exciting things into the platform.

**What do you dislike about Tenjin?**

Can't think of any :) Tenjin has been a big helper for us in this competitive industry!

**What problems is Tenjin solving and how is that benefiting you?**

Tenjin is a key platform for our day-to-day user acquisition analysis and optimizing campaign performance. It also helps us drive insights on ad revenue trends. It is very easy for us to access various performance metrics and cohort reports.

  ### 11. Affordable MMP with Custom Offerings

**Rating:** 4.5/5.0 stars

**Reviewed by:** Alex K. | CEO, Mid-Market (51-1000 emp.)

**Reviewed Date:** March 06, 2025

**What do you like best about Tenjin?**

Tenjin is an affordable MMP and offers customized BI services to cater to a mobile game/apps' unique business needs. Their team is highly responsive and easy to work with. They were a great fit for getting our UA efforts to scale from a couple hundred thousand to well over a million per year.

**What do you dislike about Tenjin?**

Tenjin's tech isn't as strong as some of the most well known competitors. They are catching up in many areas but it will take some time.

**What problems is Tenjin solving and how is that benefiting you?**

Tenjin helps us measure where our users are coming from and the revenue that they make so we can understand if our marketing (UA) efforts are ROI positive.

  ### 12. Great customer service

**Rating:** 3.0/5.0 stars

**Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.)

**Reviewed Date:** March 12, 2025

**What do you like best about Tenjin?**

Tenjin is an excellent choice for small developers looking for an affordable and reliable MMP. Their team is incredibly responsive, easy to work with, and always willing to help with any questions or challenges that arise. The platform provides the essential tracking and attribution tools without unnecessary complexity, making it a great fit for studios that need clear and actionable data.

**What do you dislike about Tenjin?**

Reporting capabilities could be more advanced, and simpler, standard integrations with most major networks.

**What problems is Tenjin solving and how is that benefiting you?**

Tenjin has helped us measure our UA efforts, ensuring campaigns are run profitably and we’re able to grow the business.

  ### 13. Amazing, we've learned so much

**Rating:** 5.0/5.0 stars

**Reviewed by:** Marc W. | Game Data Analyst, Mid-Market (51-1000 emp.)

**Reviewed Date:** November 30, 2023

**What do you like best about Tenjin?**

Great customer support, we live in their DataVault daily and use this platform as our North Star! It's straightforward and easy to integrate and implement into our SOP, we couldn't operate our day-to-day without this awesome site! The granularity of revenue truths helps us keep third parties in check regularly!

**What do you dislike about Tenjin?**

Hard to dislike them, they make an awesome product!

**What problems is Tenjin solving and how is that benefiting you?**

We use Tenjin to solve many different types of problems, including but not limited to fraud analysis, long-term value projections, bug detection, IAP + Ad monetization analysis!

  ### 14. Tenjin as Gamivision MMP partner

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Entertainment | Mid-Market (51-1000 emp.)

**Reviewed Date:** October 30, 2024

**What do you like best about Tenjin?**

The most cost effective MMP in market right now with very easy to use with user friendly interface with great cusomer support 24/7 available thorugh chat and call as well. Tenjin has beome a growth partner for Gamivision's growing gaming portfolio with its daily reliability.

**What do you dislike about Tenjin?**

As team is already working on additional features that we would like to hae on Tenjin (i,e User level access management) but most of the things are already covered

**What problems is Tenjin solving and how is that benefiting you?**

Analyzing user level data in depth that helps us further scale our UA campaings.

  ### 15. A new player in the MMP sphere, growth needed but a good start

**Rating:** 3.0/5.0 stars

**Reviewed by:** Isabel B. | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 02, 2023

**What do you like best about Tenjin?**

I enjoy using tenjin because the interface is relatively easy to work with and easily comprehendible, and the team is supportive and responsive.

**What do you dislike about Tenjin?**

Data discrepancies between our system and Tenjin, inability to integrate partners in the way that is simple and easy like it is with appsflyer or adjust.

**What problems is Tenjin solving and how is that benefiting you?**

Serving as a more affordable MMP for our clients. It is benefiting us in that we can use it to track our activity, and make us more productive

  ### 16. Very useful product for new arrival in game industry

**Rating:** 3.5/5.0 stars

**Reviewed by:** Changwei Z. | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 20, 2023

**What do you like best about Tenjin?**

The support is very good. The product is simplified for new arrival in game industry

**What do you dislike about Tenjin?**

Sometimes the product is not updated as quick as enough for the industry

**What problems is Tenjin solving and how is that benefiting you?**

A lot, my undestarding on the data, they provide even SQL code for the developement of our BI tools

  ### 17. Good MMP with excellent customer service

**Rating:** 5.0/5.0 stars

**Reviewed by:** Anil N. | Digital Marketing Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 23, 2022

**What do you like best about Tenjin?**

We've been using Tenjin Attribution for quite some time now, and it's been an excellent addition to our marketing team. The product is easy to integrate, and the customer service is excellent. I would recommend Tenjin to any company that wants to track its marketing efforts.

**What do you dislike about Tenjin?**

We have not faced any major issues while using Tenjin, and this is an excellent overall product that can be integrated smoothly.

**What problems is Tenjin solving and how is that benefiting you?**

With Tenjin, tracking our marketing efforts is easy, and I recommend it to anyone looking for a reliable attribution partner.

  ### 18. Thank you Tenjin for helping me a lot in my Work life.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Mohammed N. | Group Financial Accountant, Accounting, Mid-Market (51-1000 emp.)

**Reviewed Date:** July 07, 2021

**What do you like best about Tenjin?**

It's Tenjin's obvious feature that got my liking. I can find all my Company's UA costs most accurately in one place and that too seamlessly. It also made comparisons easy hence my decisions too.

**What do you dislike about Tenjin?**

TBH, nothing much to fill in this column. I appreciate the efforts always taken by Tenjin to make the interface very friendly and innovative. So we expect more.

**What problems is Tenjin solving and how is that benefiting you?**

It's the usual routine jobs that consume a lot of time getting worked up automatically with Tenjin's interference. I appreciate that.

  ### 19. Great tool for beginers

**Rating:** 4.0/5.0 stars

**Reviewed by:** Tania Daniela P. | Marketing & Monetization, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 07, 2021

**What do you like best about Tenjin?**

the organization of all the data helps you to understand the real environment of your app and the users

**What do you dislike about Tenjin?**

Maybe the organization. It can be a little confusing, work in a better UI to improve de UX

**What problems is Tenjin solving and how is that benefiting you?**

It helps me to see what can I do to improve my game and if the changes that I made have an impact in areas that I was not entirely aware

  ### 20. Great for testing ads and analytics

**Rating:** 5.0/5.0 stars

**Reviewed by:** Muscalu C. | Founder and CEO, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 06, 2021

**What do you like best about Tenjin?**

It's simple and has everything in one place, instead of using 3-4 different SDKs, I can use only one.

**What do you dislike about Tenjin?**

So far so good, to be fair. Feedback is always good, even with bad things, but now I don't have any :)

**What problems is Tenjin solving and how is that benefiting you?**

In Hyper-casual is important to see level progression, playtime and monetization. Tenjin have all of them

  ### 21. Clear and helpful for analytics

**Rating:** 3.5/5.0 stars

**Reviewed by:** maryse m. | User Acquisition Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 09, 2021

**What do you like best about Tenjin?**

The UI of Tenjin is very intuitive. It helps you understand your data very easily and helps you understand what are the best decisions to make to optimise your UA strategy. It will display a very comprehensive view of your data with several breakdowns so you know exactly what to optimise and where.

**What do you dislike about Tenjin?**

Tenjin can have some issues to connect with some networks, where we have to use special tools. Most of the time, it is easy to use, but in those case, you might need some special tech support.

**Recommendations to others considering Tenjin:**

Tenjin is a good tool that will adapt to your needs. It has various pricing plan and you can discuss with them in order to choose the best one for you. Don't hesitate to initiate contact with them and explain your needs so they can help you find a solution that will meet them.

**What problems is Tenjin solving and how is that benefiting you?**

Tenjin helps us attributing installs to each network we are using in our UA strategy. It helps identify what the opprotunities for growth by displaying the ROAS on the network, country, campaign, and creative level. Thus we can optimise our UA strategy accordingly. Tenjin helped increase our margin by choosing which networks and countries to target for a best ROAS.

  ### 22. The best for hyper casual game developers

**Rating:** 4.5/5.0 stars

**Reviewed by:** Timothé R. | App Growth Consultant, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 08, 2021

**What do you like best about Tenjin?**

Tenjin is free to start with, which is a great point. And after that, it's one of the cheapest attribution tools out there. One of the great things they offer is that cost reporting is always included, while other attribution providers always make you pay an extra fee for that.
They were the first to introduce advertising monetization cohort LTV reports, which was huge at the time. 
There are ways to access data that suit every workflow: their dashboard, their CSV exports, their APIs, or their Datavault. 
It is 
I'm a user for 3+ years and can't recommend it enough.
Their team is great and is always here to provide interesting insights about the hyper casual industry or what we can do better in our processes in order to grow further.
Also, they are always listening for their customers in order to provide them with tools that would help them grow, like with the recent releases of the automation APIs and user level ad revenue revenue data reporting
The range of tools they offer caters to all sizes of developers, ranging from super small with their free plan, to devs with 1B+ installs

**What do you dislike about Tenjin?**

Tenjin does not seem to offer the possibility for users to have a user_id out of the box which is kind of a limit to other apps where you need can login (e.g. non gaming apps)
I don't have much background on this but is seems their tools can be kind of limited when you have to do stuff like retargeting , tracking emails you sent to your customers, and other non-gaming use cases.

**What problems is Tenjin solving and how is that benefiting you?**

User Acquisition
User Level Ad Monetization ltv reporting
Understanding product market fit for a game (CAC vs LTV)
UA Automation
Attribution, Data Warehousing
Game & App Analytics

  ### 23. Amazing tool with great service, a must have for all app marketers

**Rating:** 5.0/5.0 stars

**Reviewed by:** L. S. | Director of Marketing, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 06, 2021

**What do you like best about Tenjin?**

1. Pricing structure with the free tier
2. The comprehensive tool for measuring app attribution and LTV 
3. The great dashboard to make understanding and viewing the data straightforward and quick

**What do you dislike about Tenjin?**

Lack of full Twitter and LinkedIn support. Especially Twitter.

**Recommendations to others considering Tenjin:**

If you don't have an MMP for attribution, you need one. Get Tenjin, since it is the best for both value and performance. I highly recommend it for anyone who is marketing an app

**What problems is Tenjin solving and how is that benefiting you?**

We can track our ad spends by measuring attribution with Tenjin, and benefits are: reduced and ended under-performing ad campaigns saving budget funds for more effective results with other campaigns.

  ### 24. It's ok

**Rating:** 5.0/5.0 stars

**Reviewed by:** Adrián H. | Interactive Media Developer, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 07, 2021

**What do you like best about Tenjin?**

It's easy to integrate and doesn't collide with other plugins, plus the basic plan is free!

**What do you dislike about Tenjin?**

It isn't easy to test if the integration is working or not at launch.

**What problems is Tenjin solving and how is that benefiting you?**

Analytics.

  ### 25. Extremely awesome MMP for small and young teams

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Computer Games | Small-Business (50 or fewer emp.)

**Reviewed Date:** July 07, 2021

**What do you like best about Tenjin?**

Free attribution for low volume, scalable and plannable pricing. Integration with all providers, all in one dash.
Monetization + UA with all necessary filters and breakdowns. Pricing based on events rather than conversions.

**What do you dislike about Tenjin?**

A little of manual fizzling with FB campaigns (deep-linking) - they're very straight forward about that though right from the beginning.
Recent update had some integration/connection issues, but which were all fixed by now.

**Recommendations to others considering Tenjin:**

For smaller younger teams getting into app distribution in mobile gaming, Tenjin is the provider to go.

**What problems is Tenjin solving and how is that benefiting you?**

UA attribution. Faster and cheaper scaling of products. Don't have to spend time on discussing binding pricing plans. Clear and scaleable business and pricing. Functional product.

  ### 26. Great for high level views at a glance

**Rating:** 3.0/5.0 stars

**Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.)

**Reviewed Date:** July 06, 2021

**What do you like best about Tenjin?**

In my experience, the best thing about Tenjin is the high level KPI overview, which is most useful in acting as a shared dashboard between clients and myself. It does feature an easy to use interface.

**What do you dislike about Tenjin?**

Tenjin, however, fails to offer the depth that we require in order to track the granular details of our products to make meaningful user improvements.

**What problems is Tenjin solving and how is that benefiting you?**

Sharing a high level KPI dashboard is the key problem Tenjin currently solves in some projects. While it doesn't allow us to act as our primary analytics platform, it does act as a beneficial complementary tool for high level KPI sharing.

  ### 27. A simple yet effective mobile attribution service

**Rating:** 4.0/5.0 stars

**Reviewed by:** Ilker . | Co-Founder, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 06, 2021

**What do you like best about Tenjin?**

Tenjin was the first attribution tool I had met in the market. It was simple and cost effective, made me ask many times why the other tools are so expensive. As an indie developer back in the time, helped me to understand my attribution data with their own inbuilt graphs, also exporting raw data and joining with customer event data helped me understand user behaviours drilled down via marketing channels.

**What do you dislike about Tenjin?**

Inbuilt graphs could be more customizable, events could have attributes

**What problems is Tenjin solving and how is that benefiting you?**

A simple metric as; How much do I pay for an acquisition channel, how good is my ROAS

  ### 28. Great MMP for ad based mobile games

**Rating:** 5.0/5.0 stars

**Reviewed by:** Nicolas R. | CEO, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 06, 2021

**What do you like best about Tenjin?**

You can do a lot with the free version. Great tool to track UA performance (ROAS) and ad monetization.
You can also easily plug APIs from your different partners.

**What do you dislike about Tenjin?**

Older versions of the front end had bugs, but it is getting better and better, especially since the release of the last version.

**What problems is Tenjin solving and how is that benefiting you?**

UA performance tracking (ROAS).
Ad monetization monitoring.

  ### 29. Awesome to get valuable insights to your ad campaigns + get a management overview

**Rating:** 4.5/5.0 stars

**Reviewed by:** Matthias K. | Marketing Specialist, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 07, 2021

**What do you like best about Tenjin?**

1. Clear overview of your business
2. Fast analysis of campaigns, with every filter that is nessassary

**What do you dislike about Tenjin?**

The Design is not state of the art anymore, but still good.

**What problems is Tenjin solving and how is that benefiting you?**

1. Fast overall overview about the ROI on Ad Campaigns
2. Deep analysis of the users and their value of certain campaings

  ### 30. Life saver for indie game developers

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ercan B. | Co-Founder, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 06, 2021

**What do you like best about Tenjin?**

Its free tier is more than enough for the initial steps of a new game. 
It works perfectly with nearly all advertisement networks.

**What do you dislike about Tenjin?**

Integration of networks needs some technical experience.

**What problems is Tenjin solving and how is that benefiting you?**

We can easily track the performance of ad networks, and it helps us a lot while tuning our game's LTV.

  ### 31. Amazing mobile marketing attribution & analysis!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Chun-Kai (CK) W. | Co-Founder & CEO, Mid-Market (51-1000 emp.)

**Reviewed Date:** July 06, 2021

**What do you like best about Tenjin?**

Tenjin is easy to use, attribution and analysis all in one dashboard. I can see my campaigns and their ROAS!

**What do you dislike about Tenjin?**

They are amazing with ads ROAS but IAP & subscription ROAS isn't working as well.

**Recommendations to others considering Tenjin:**

Use Tenjin right away!

**What problems is Tenjin solving and how is that benefiting you?**

Which of our campaigns and creatives are driving revenue for us

  ### 32. Very useful!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Will G. | Director, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 06, 2021

**What do you like best about Tenjin?**

Tenjin's simplicity is what impresses me

**What do you dislike about Tenjin?**

There's not much I dislike about tenjin - it would be nice to see more advertising for the service

**What problems is Tenjin solving and how is that benefiting you?**

It is incredibly easy to integrate Tenjin - and also easy to read the results. You can quite easily navigate to the KPIs you need

  ### 33. Least Customizable MMP

**Rating:** 0.5/5.0 stars

**Reviewed by:** Nadiia M. | International Business Development Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 08, 2021

**What do you like best about Tenjin?**

There is nothing in particular that I would like to mention

**What do you dislike about Tenjin?**

1. The need in campaigns creation instead of. single time ad network integration like other  MMPs do.
2. No way to custom overview dashboard.
3. Lack of newest solutions that other MMPs offer.

**Recommendations to others considering Tenjin:**

-

**What problems is Tenjin solving and how is that benefiting you?**

App Installs attribution.

  ### 34. Good, but with a lot of improvements to make.

**Rating:** 3.5/5.0 stars

**Reviewed by:** Gabriel S. | User Acquisition and Monetisation Executive, Mid-Market (51-1000 emp.)

**Reviewed Date:** July 06, 2021

**What do you like best about Tenjin?**

- Easy to learn and good filters to view.

**What do you dislike about Tenjin?**

- Sometimes the support is quite slow.
- The data view needs more options for example customize graphics and work better with big date range.

**What problems is Tenjin solving and how is that benefiting you?**

- Data analysis and tracking.

  ### 35. Big fan of Tenjin

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Computer Games | Small-Business (50 or fewer emp.)

**Reviewed Date:** July 06, 2021

**What do you like best about Tenjin?**

Having used most platforms we shifted to Tenjin due to their position on how much it should cost you..nothing...

Now we've been using it for a number of weeks and we're delighted with the insights and the level of support you get is 👌

**What do you dislike about Tenjin?**

I haven't found a downside yet with Tenjin

**Recommendations to others considering Tenjin:**

Give it a go - I've been pleasantly surprised by just how good it is.

**What problems is Tenjin solving and how is that benefiting you?**

Understanding when and where our users are coming from.

  ### 36. Great price/performance

**Rating:** 4.5/5.0 stars

**Reviewed by:** German G. | C, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 07, 2021

**What do you like best about Tenjin?**

pricing model is great for products with high volume of installs. Currently best option on the market

**What do you dislike about Tenjin?**

product setup wasn't as easy as it could be for some ad platforms

**What problems is Tenjin solving and how is that benefiting you?**

Install tracking for social network app.

  ### 37. Inclusive for all needs

**Rating:** 4.0/5.0 stars

**Reviewed by:** Barış G. | COO, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 10, 2021

**What do you like best about Tenjin?**

That you can more or less everything you need in UA and Monetization

**What do you dislike about Tenjin?**

Customer support could be better, its sometimes hard to find someone for your issues

**What problems is Tenjin solving and how is that benefiting you?**

Mostly UA-focused analytics.

  ### 38. Tenjin is helpful in tracking and analysing the data. Its simple & User friendly!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.)

**Reviewed Date:** July 08, 2021

**What do you like best about Tenjin?**

I like the User-friendly UI most since it helps in getting used to much faster. Specially the feature to add test devices and see them comparatively quickly for live data is great. It enables us to ensure that the configurations are working perfectly.

**What do you dislike about Tenjin?**

Sometimes,Tenjin misses some data but its a very small percentage

**What problems is Tenjin solving and how is that benefiting you?**

Getting specific events with great details in it & We have benefited from that data.

  ### 39. Best Attribution Provider out there!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** July 06, 2021

**What do you like best about Tenjin?**

Better attribution than competition (AF etc.)
Very nice technical support! All questions were answered flawlessly

**What do you dislike about Tenjin?**

Dashboard could have a better flow. Sometimes it is hard to navigate when you are looking for specific things

**Recommendations to others considering Tenjin:**

All you need in one package. Go for it!

**What problems is Tenjin solving and how is that benefiting you?**

Problems: Attribution problems (App Installs)
Benefits: This is solved very nicely. FB Installs for example are correctly attributed
Analytics of App usage works as well

  ### 40. Easy and Convenient to use.

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.)

**Reviewed Date:** July 06, 2021

**What do you like best about Tenjin?**

The functionality of the site to track our installs and product purchases, as I work in Quality Assurance, this feature is the most useful for us.

**What do you dislike about Tenjin?**

I wish there were a way to quickly add devices to any new game I add to Tenjin.

**What problems is Tenjin solving and how is that benefiting you?**

Tenjin has helped us track our installs more efficiently.

  ### 41. Best in class for data integration

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Computer Games | Small-Business (50 or fewer emp.)

**Reviewed Date:** July 06, 2021

**What do you like best about Tenjin?**

Tenjin's data layer allows for very easily export/replication into your own Amazon Redshift, allowing Tenjin data to easily become part of, and deeply linked against, your own BI & dashboarding data.

**What do you dislike about Tenjin?**

Service has seen some outages, but generally these are resolved quickly.

**Recommendations to others considering Tenjin:**

If you generate a lot of custom app events and care most about access to this data layer, then Tenjin is a great choice.

**What problems is Tenjin solving and how is that benefiting you?**

Deep mobile attribution, requiring granular in-game event telemetry to be matched against digital marketing activity and spend.

  ### 42. Tenjin is very simple and efficient for HyperCasual Developers.

**Rating:** 3.0/5.0 stars

**Reviewed by:** Verified User in Computer Games | Small-Business (50 or fewer emp.)

**Reviewed Date:** July 06, 2021

**What do you like best about Tenjin?**

* Simple UI.
* Quick Response.
* It's easy to confirm the OverView.

**What do you dislike about Tenjin?**

* Some Channels need CSV files to take in those data.

**What problems is Tenjin solving and how is that benefiting you?**

We can confirm the OverView very quickly when we want to check UA and Monetization data.

  ### 43. Great User Experience

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Computer Games | Small-Business (50 or fewer emp.)

**Reviewed Date:** July 06, 2021

**What do you like best about Tenjin?**

I find the interface easy to use and can dissect all my channels appropriately.

**What do you dislike about Tenjin?**

Would love to be able to delete campaign, can become a bit cluttered

**What problems is Tenjin solving and how is that benefiting you?**

Its helping me to see what channels are generating the most revenue

  ### 44. Great tracking software

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.)

**Reviewed Date:** July 06, 2021

**What do you like best about Tenjin?**

Easy and affordable way to track, optimize and manage mobile applications, especially suitable for growth stage apps which wanna avoid over paying for other much more expensive attribution platforms

**What do you dislike about Tenjin?**

Nothing too much to mention about, support could have been improved but with the lower price and more flexibility they offer nothing too much that you can expect.

**What problems is Tenjin solving and how is that benefiting you?**

Understanding how can we build better applications for our users base on custom events and reduce our CPI costs

  ### 45. I feel that Tenjin is the best way to measurement hyper-casual games.

**Rating:** 2.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** July 06, 2021

**What do you like best about Tenjin?**

I like the good balance between features and price.

**What do you dislike about Tenjin?**

The user interface is not as easy to use as other companies.

**What problems is Tenjin solving and how is that benefiting you?**

Checking the balance between user acquisition and ad placement.

  ### 46. Top MMP!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Computer Games | Small-Business (50 or fewer emp.)

**Reviewed Date:** July 06, 2021

**What do you like best about Tenjin?**

Great tool (data, easy to understand and integrate) and great support.

**What do you dislike about Tenjin?**

None. I did not find any issue for few years.

**What problems is Tenjin solving and how is that benefiting you?**

I can understand user LTV in UA campaigns.

  ### 47. Happy with tenjin

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.)

**Reviewed Date:** July 07, 2021

**What do you like best about Tenjin?**

DataVault has been the main tenjin feature I have used. The database schemas are not ideal, but the ability to have access to the database directly helped linking the data with our internal data.

**What do you dislike about Tenjin?**

The long quering times that sometimes time-out and non-ideal database schemas are the downsides of DataVault

**What problems is Tenjin solving and how is that benefiting you?**

Connecting user attribution and device information to internal data has given a lot of insights.

  ### 48. Essential product enabling success

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Computer Games | Small-Business (50 or fewer emp.)

**Reviewed Date:** July 06, 2021

**What do you like best about Tenjin?**

Tenjin has a super lightweight SDK that populates easy-to-use dashboards. They're great at extracting and pivoting abilities. It all just works.

**What do you dislike about Tenjin?**

Sometimes slow to load big data sets but also understandable when looking at so much information.

**What problems is Tenjin solving and how is that benefiting you?**

It's great for collating all marketing and revenue in one single place. Being able to work with the largest ad networks globally and acquire users for my business.

  ### 49. Good tool to try

**Rating:** 4.5/5.0 stars

**Reviewed by:** Chiyang L. | Marketing consultant

**Reviewed Date:** July 06, 2021

**What do you like best about Tenjin?**

Easy to use and fast to learn. Also free version you could try.

**What do you dislike about Tenjin?**

Loading time is a bit longer, but not a big issue.

**What problems is Tenjin solving and how is that benefiting you?**

UA revenue tracking

  ### 50. Good experience but some features are missing

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Computer Games | Small-Business (50 or fewer emp.)

**Reviewed Date:** July 07, 2021

**What do you like best about Tenjin?**

Accessibility of the dashboards, easy to extract data

**What do you dislike about Tenjin?**

Missing the additional stores like samsung and app gallery implementation

**What problems is Tenjin solving and how is that benefiting you?**

User Acquisition Monitoring all the UA channels


## Tenjin Discussions
  - [What does Tenjin do?](https://www.g2.com/discussions/what-does-tenjin-do) - 1 comment
  - [What is the use of Tenjin?](https://www.g2.com/discussions/what-is-the-use-of-tenjin) - 1 comment
  - [What is Tenjin automation?](https://www.g2.com/discussions/what-is-tenjin-automation) - 1 comment
  - [What is Tenjin tool?](https://www.g2.com/discussions/what-is-tenjin-tool) - 1 comment

- [View Tenjin pricing details and edition comparison](https://www.g2.com/products/tenjin/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-14+21%3A41%3A41+-0500&secure%5Bsession_id%5D=062ae2cf-7638-4513-9fc7-7fe274e5b023&secure%5Btoken%5D=49b095615c4698a6413cee406d7b050583ba493440b9b25dfd45260f7e71c39b&format=llm_user)
## Tenjin Integrations
  - [AppLovin Exchange](https://www.g2.com/products/applovin-exchange/reviews)
  - [Google Ads](https://www.g2.com/products/google-ads/reviews)
  - [Meta](https://www.g2.com/products/meta-ai-meta/reviews)
  - [TikTok Ads](https://www.g2.com/products/tiktok-ads/reviews)
  - [Unity](https://www.g2.com/products/unity/reviews)

## Tenjin Features
**User Identification**
- Demographics
- User Segmentation
- Geolocation

**Platform Basics**
- Attribution Windows
- Retargeting Attribution
- Validation Rules
- Cross-platform attribution
- Fraud Detection

**Tracking & Reporting**
- Custom Event Tracking
- Real-Time Insights
- Attribution
- Dashboard
- User Path Tracking
- User Activity History

**Platform Data**
- Retention Metrics
- Analytics Dashboard
- Cross-channel insights
- Custom Dashboards
- Data Segmentation

**Metrics**
- Engagement
- Exit Tracking
- Retention
- Return
- Conversions

**Agentic AI - Value Selling Tools**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making

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