# Upland Localytics Reviews **Vendor:** Localytics **Category:** [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics) **Average Rating:** 3.9/5.0 **Total Reviews:** 18 ## About Upland Localytics Upland Localytics is mobile app marketing and analytics software that creates personalized mobile experiences to drive engagement, loyalty, and conversion. The solution is used on billions of devices across more than 20,000 apps, helping leading B2B and B2C companies to connect with their customers on a deeper, more meaningful level through engaging mobile marketing campaigns. Customers love Upland Localytics for its customer loyalty, app experience, deeper ROI. Learn more at www.uplandsoftware.com/localytics/ ## Upland Localytics Reviews ### 1. Clean, intuitive and helpful platform **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.) **Reviewed Date:** September 01, 2019 **What do you like best about Upland Localytics?** How quickly I can build complex segmentation queries, which pull in various factors (e.g. time window, events and event properties) and that I can manipulate the metric displayed (e.g. cumulative, average, per user or per session, etc). **What do you dislike about Upland Localytics?** Sometimes it is not possible to aggregate views across Android and iOS platforms. I have not understood when it possible to do and when it is not. Also that unique user count is by unique devices and not a more intricate cross-property measurement that follows individual human users. Moreover, struggling that we don't have coverage on our desktop app! **Recommendations to others considering Upland Localytics:** More of a recommendation to others considering any analytics platform: consider which business questions you seek to answer, and then evaluate how capable the platform is in answering them. **What problems is Upland Localytics solving and how is that benefiting you?** Helping PMs make data-informed decisions with their products. Thanks to Localytics we have a better sense of how our product is being used. ### 2. Customer Service is quick and reliable **Rating:** 4.0/5.0 stars **Reviewed by:** Jacquelyn D. | Marketing Coordinator, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** August 30, 2019 **What do you like best about Upland Localytics?** The set up process is smooth and quick. **What do you dislike about Upland Localytics?** A webinar about reporting would be helpful! **What problems is Upland Localytics solving and how is that benefiting you?** It's great to be able to serve in app messages to customers at various times throughout their journey. If they are in the search function of our app or if they aren't even within the app with a push notification. ### 3. Great platform for mobile marketers **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Publishing | Mid-Market (51-1000 emp.) **Reviewed Date:** September 24, 2019 **What do you like best about Upland Localytics?** The automated workflows feature is pretty good after the most recent upgrade. Looking forward to next version which will include in-app too on top of push. **What do you dislike about Upland Localytics?** Due to the fact that we have over 1000 apps the dashboard is extremely slow to load. **What problems is Upland Localytics solving and how is that benefiting you?** We are effectively managing to engage and retain app users. ### 4. Reliable analytics and app marketing tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Entertainment | Mid-Market (51-1000 emp.) **Reviewed Date:** August 31, 2019 **What do you like best about Upland Localytics?** The ease of defining, sending and looking up events and event attributes **What do you dislike about Upland Localytics?** Lacks sophisticated query capabilties. For example the number of times user A performed event X in a certain time frame **Recommendations to others considering Upland Localytics:** Plan your analytics strategy well before implementing it **What problems is Upland Localytics solving and how is that benefiting you?** Getting a thorough understanding of our users’ behavior to improve the app user experience and improve our business metrics ### 5. Excellent for marketing teams, needs improvement on Data side **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Publishing | Mid-Market (51-1000 emp.) **Reviewed Date:** September 02, 2019 **What do you like best about Upland Localytics?** Behavioral audience segmentation and marketing tools, user-friendliness of the dashboard. **What do you dislike about Upland Localytics?** Missing data features: raw data export flexibility, API export higher caps, more audience export options. **What problems is Upland Localytics solving and how is that benefiting you?** Push notfications, behavioral marketing, user-friendly data dashboards, audience export. ### 6. Localytics Review **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Market Research | Mid-Market (51-1000 emp.) **Reviewed Date:** January 14, 2018 **What do you like best about Upland Localytics?** Localytics is a fantastic tool for everything ranging from acquisition tracking to engagement cohorts to retention and reactivation. Not only does it function as a great dashboard for all cross-platform user data but also allows for actions on the outcome of this data in the form of campaigns of different kinds (App Push, Email, etc.) **What do you dislike about Upland Localytics?** The pricing structure is in skilled right for both small and large enterprise customers. The tagging system could be a little bit better. Most importantly their reporting can be a little bit more robust because when you’re pulling data on the backend you really need this type of information to do you dated day executions. **Recommendations to others considering Upland Localytics:** As the day continues to be the forefront in any industry, this product allows you to self, in to help predict future patterns of your business. No matter if you’re a small business or large enterprise customer, you would be able to benefit from this product. Their customer service is also very good, which makes for Rullan great partnership. **What problems is Upland Localytics solving and how is that benefiting you?** Do you thing is being able to pull the deed it and see behavioral patterns on the back end. This helps with setting up the strategy for our goals leading to the new fiscal year. ### 7. Localytics, Reviewed **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 12, 2018 **What do you like best about Upland Localytics?** It has a very simple interface it is easy to use and easy to teach non-technical members of the team. It’s fairly easy to take in the information and to be able to access the information. The visualization capabilities were very good as well. **What do you dislike about Upland Localytics?** The thing I would like to see with the product is the capabilities for more correlations. The amount available does restrict the type of analytics that could be done with the data. Also if you were able to easily export it to an Excel document, Rather than manually doing everything. **Recommendations to others considering Upland Localytics:** If you’re looking to scale your business, and properly plan for the future of your business and market research being imperative, then this is the right solution for you. Also having a very hopeful customer success team helps you understand the tool and the results that you’re getting within the software. At the end of the day did an analytics are becoming imperative for marketing teams, and if you’re trying to move in that direction with data driven results I do recommend this product. **What problems is Upland Localytics solving and how is that benefiting you?** It is a great job with measuring content consumption and engagement. This is very imperative because you’re able to scale across both small and large enterprise companies. It is also great for publisher applications. ### 8. Good analytics platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Small-Business (50 or fewer emp.) **Reviewed Date:** January 11, 2018 **What do you like best about Upland Localytics?** I like that you can incorporate your funnel process into the platform with your analytics. You don't need a separate platform to integrate with because it's all in one place! I also love the attribution function. I feel sometimes it's hard to find out where a lead/visitor comes from but with Localytics it's easy to figure out. **What do you dislike about Upland Localytics?** I think it's a bit pricey. If you're a big company I think it's a great solution. But if you're a smaller company trying to grow by increasing your sales and streamlining the process, this may not be the best solution. **Recommendations to others considering Upland Localytics:** If you're a big company I think it's a great solution. But if you're a smaller company trying to grow by increasing your sales and streamlining the process, this may not be the best solution. **What problems is Upland Localytics solving and how is that benefiting you?** We wanted to get a better view of where our traffic was coming from and start a sales cycle and funnel process to make sure we were going after the best, ready to buy people. ### 9. Mobile Messaging and App Analytics **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Religious Institutions | Enterprise (> 1000 emp.) **Reviewed Date:** December 29, 2017 **What do you like best about Upland Localytics?** I have been using Localytics for several years and we really like it. The interface is simple and built for marketers. Implementing it on a mobile app is pretty straightforward. I also feel that Localytics has a lot of room for potential, as they do a good job listening to their customers and are continually adding new features. **What do you dislike about Upland Localytics?** I wish the product had more integrations with other tools we are using, like our tag manager for our websites. Also, the reporting tool is not as robust as Adobe analytics other industry tool you might be used to. **What problems is Upland Localytics solving and how is that benefiting you?** In-app messaging and usage stats for our mobile apps ### 10. Good tool for analytics **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** March 28, 2018 **What do you like best about Upland Localytics?** Good dashboard to view metrics. Customizeable views as per business needs **What do you dislike about Upland Localytics?** Integration issues. It is not as easy to integrate compared to GA and other tools **What problems is Upland Localytics solving and how is that benefiting you?** Give a good view of the business and helps take effective business decisions ### 11. Personalized pushing **Rating:** 4.0/5.0 stars **Reviewed by:** Brianne M. | Inside Sales, Oil & Energy, Small-Business (50 or fewer emp.) **Reviewed Date:** January 11, 2018 **What do you like best about Upland Localytics?** Combined system for assessment of measuring, great section development and campaign implementation. It's convenient having one platform rather than multiple that you have to switch between **What do you dislike about Upland Localytics?** Nothing, everything is as It should be. **What problems is Upland Localytics solving and how is that benefiting you?** Creating a better app experience which leads to passionate users that ultimately drive engagement, loyalty and revenue. ### 12. Strong marketing tool **Rating:** 3.5/5.0 stars **Reviewed by:** Pedro P. | Growth Operations, Internet, Mid-Market (51-1000 emp.) **Reviewed Date:** November 30, 2017 **What do you like best about Upland Localytics?** The in-app (pop-ups) feature are great to show important messages to users of your app. **What do you dislike about Upland Localytics?** A lot of features are hidden behind a paywall and event tracking is not optimised. **What problems is Upland Localytics solving and how is that benefiting you?** - Reaching users (in-apps and pushes) - Analysing business metrics ### 13. Great and easy to use tool to monitor app user activity and measure performance **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** April 28, 2017 **What do you like best about Upland Localytics?** Localytics has many functionalities that can be easily used once everything is set up. It is very fast for the tasks it accomplishes. Filters and ability to split data for certain attributes is great for reaching the information you need quickly. Events and funnels are great tools to analyze user behaviour. We are just starting to use engagement tools but they seem really good so far, especially Places feature. **What do you dislike about Upland Localytics?** Can't view Android and IOS apps combined. So, for a cumulative measurement of your app, you need to manually combine. Some collective data can be acquired via "query builder" but it is not nearly as effective as other tools of Localytics. **What problems is Upland Localytics solving and how is that benefiting you?** Performance Tracking for community management and user acquisiton campaigns. Localytics allows us to view and utilize the data easily and quickly. ### 14. Localytics-An Excellent Mobile Platform **Rating:** 4.0/5.0 stars **Reviewed by:** Jasleen K. | Assistant Software Engineer, Chemicals, Enterprise (> 1000 emp.) **Reviewed Date:** December 15, 2016 **What do you like best about Upland Localytics?** What I like about this tool is that it offers with user insight as it helps track retention trends by cohort, uninstalling apps by users, discovers conversion drop off points in addition to identification of valuable users and also hold sessions and events for better understanding of app usage by users. Furthermore, it helps prompt conversions, nurture new users, and offers real time engagement. Also, with push notifications which bring users back, and personalized messages, ads and campaigns, it ensures targeted results with old as well as new users, maximizing their input data to verify, modify, and understand the logistics better. **What do you dislike about Upland Localytics?** However, a small issue arises when you consider the frequency of push notifications user has to face. It might lead him to use blocking sites and firewalls which can hamper the data acquisition. This is the only drawback I can see this tool. **Recommendations to others considering Upland Localytics:** This is highly recommended for new app developers with zeal to expand their business with proper planning and market research. The support team is very helpful as well, **What problems is Upland Localytics solving and how is that benefiting you?** The most remarkable feature of Localytics is the finer details they pay attention to, which reaps rewards when we deal with app design and features and know exactly what users needs, likes and dislikes. The customized services and raw data can help a business grow through proper capitalization of resources. ### 15. Localytics is a great integrated solution for analytics and in-app messaging campaigns **Rating:** 4.0/5.0 stars **Reviewed by:** Casey C. | CTO, Mid-Market (51-1000 emp.) **Reviewed Date:** February 21, 2017 **What do you like best about Upland Localytics?** Single integrated solution for tracking app analytics and doing in-app messaging and push notification campaigns. Simple to integrate Test mode makes testing in-app messaging pretty straightforward. **What do you dislike about Upland Localytics?** Difficult to extract data by user (we send it up, but can only work with it via the raw data) Pretty pricey **What problems is Upland Localytics solving and how is that benefiting you?** App analytics, In-App marketing campaigns ### 16. Integrated Mobile Analytics, Segmentation and Push Marketing! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.) **Reviewed Date:** January 07, 2017 **What do you like best about Upland Localytics?** Integrated system for measurement, segment development and campaign execution. One platform versus having to bounce around and import / export data between systems. **What do you dislike about Upland Localytics?** Limited in terms of user and permission management. Risk in analytics users being able to push mass marketing campaigns. Requires security / roles / permissions to be enhanced. **What problems is Upland Localytics solving and how is that benefiting you?** Mobile analytics measurement, building segments off of behaviour and the ability to act on those segments from one platform. ### 17. push notifications tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Market Research | Mid-Market (51-1000 emp.) **Reviewed Date:** October 29, 2016 **What do you like best about Upland Localytics?** its quite simple to send out messages to clients in app on phone the preview and testing features are great **What do you dislike about Upland Localytics?** sometimes you need to refresh page for changes to take effect. save button is akwardly placed on page. **What problems is Upland Localytics solving and how is that benefiting you?** sending out timely and short communications to particular cohorts. ### 18. Analytics tracking targeted for mobile platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Enterprise (> 1000 emp.) **Reviewed Date:** January 14, 2016 **What do you like best about Upland Localytics?** - Localytics makes few network calls. This is because localytics piles up all the data and makes calls based on the life cycle of the app. - We can send push notifications and in-app messages to users and can limit this to certain percentage of the users. - Provides powerful metrics to understand and analyze the user behavior which helps us predict the impact of any future features we would like to introduce. - Affordable price. - Immediate technical assistance in-case we need help. **What do you dislike about Upland Localytics?** - It takes some effort to integrate this into the app and to make it work - Unpredictable time taken to make some calls making it harder to test. - Used to take lot of time to see network calls, but this got better in recent updates. **Recommendations to others considering Upland Localytics:** - Integration is a little pain - Be ready to spend some time as this may take some getting used to. - Data not organized properly in the network call makes it hard to test. **What problems is Upland Localytics solving and how is that benefiting you?** - Tracking user metrics to analyze user behavior. This helps us to predict the impact of new features in-case we decide to introduce. - Price issues with previous analytics platform. - Too many network calls which causes the app to consume more data. - [View Upland Localytics pricing details and edition comparison](https://www.g2.com/products/upland-localytics/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-16+11%3A13%3A32+-0500&secure%5Bsession_id%5D=49c25fbe-fb78-4f2a-9efe-c42fd0b9e0df&secure%5Btoken%5D=8da485b0c23b0d5371b2c354a665581de8c85120366d41dc98ea10c221659b9c&format=llm_user) ## Upland Localytics Features **User Identification** - Demographics - User Segmentation - Geolocation **Campaigns** - Customize - Scheduling - Retarget - Segmentation - Triggered Notifications **Platform Basics** - Attribution Windows - Retargeting Attribution - Validation Rules - Cross-platform attribution - Fraud Detection - Post-Fraud Attribution **Tracking & Reporting** - Custom Event Tracking - Real-Time Insights - Attribution - Dashboard - User Path Tracking - User Activity History **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Custom Dashboards **Analytics** - Campaign Performance - Audience Insights **Platform Data** - Uninstall Metrics - Retention Metrics - Analytics Dashboard - Cross-channel insights - Custom Dashboards - Data Segmentation **Metrics** - Engagement - Exit Tracking - Retention - Return - Conversions **Campaigns** - Proximity Marketing - Push Notifications - Bulk SMS - Email Campaigns - Audience Segmentation **Optimization** - A/B Testing - Personalization - Rich Notifications - Integrations **Engagement** - Coupons and Promotions **Agentic AI - Push Notification** - Autonomous Task Execution - Adaptive Learning - Proactive Assistance **Agentic AI - Value Selling Tools** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Platform** - Optimization - Integrations - Mobile Marketing **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making ## Top Upland Localytics Alternatives - [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) - 4.5/5.0 (688 reviews) - [Braze](https://www.g2.com/products/braze/reviews) - 4.5/5.0 (1,656 reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) - 4.5/5.0 (1,246 reviews)