# Voyado Reviews **Vendor:** Voyado **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.5/5.0 **Total Reviews:** 77 ## About Voyado Voyado is a type of software-as-a-service (SaaS) solution designed to help retail brands enhance customer engagement and foster loyalty through hyper-relevant shopping experiences. By leveraging advanced artificial intelligence, Voyado provides a comprehensive customer experience cloud that empowers brands to understand and anticipate customer needs, ultimately driving business growth. This innovative product suite is particularly beneficial for e-commerce businesses looking to optimize their online presence and improve customer satisfaction. Targeting retail brands across various sectors, Voyado caters to businesses that seek to elevate their customer interactions and streamline their marketing efforts. The products are designed for marketers, e-commerce managers, and business owners who want to harness data-driven insights to create personalized shopping experiences. With its robust product discovery engine, Voyado enables brands to predict and respond to visitors' intentions, ensuring that customers find the products that best meet their needs quickly and efficiently. Key products of Voyado include its powerful product discovery engine, which utilizes deep product knowledge to enhance the online shopping experience. This engine not only helps customers navigate through vast product catalogs but also tailors recommendations based on individual preferences and behaviors. Additionally, a CRM platform that offers invaluable insights and tools for executing automated campaigns, allowing brands to engage customers across various touchpoints seamlessly. This product helps businesses maintain consistent communication with their audience, ultimately fostering stronger customer relationships. The benefits of using Voyado extend beyond just improved customer experiences. By automating marketing efforts and providing actionable insights, brands can save time and resources while maximizing their marketing ROI. The products' ability to deliver personalized content and recommendations enhances customer loyalty, encouraging repeat purchases and long-term engagement. Furthermore, Voyado's rapid growth and expanding customer base across Europe and beyond demonstrate its effectiveness in meeting the evolving needs of retail brands in a competitive landscape. In summary, Voyado stands out in the SaaS market by offering a unique combination of AI-driven product discovery and multichannel marketing capabilities tailored specifically for retail brands. Its focus on creating hyper-relevant shopping experiences positions it as a valuable partner for businesses looking to thrive in the age of AI. ## Voyado Pros & Cons **What users like:** - Users value the **ease of use** of Voyado, appreciating its intuitive interface that simplifies daily tasks effectively. (34 reviews) - Users praise the **fantastic customer support** of Voyado, highlighting their responsiveness and helpfulness in enhancing user experience. (21 reviews) - Users value the **helpful support** from Voyado, appreciating their professional team and user-friendly interface. (16 reviews) - Users love the **intuitive user interface** of Voyado, making complex tasks simpler and enhancing daily productivity. (16 reviews) - Users appreciate the **user-friendly interface** of Voyado, benefiting from ease of navigation and professional support. (16 reviews) - Users appreciate the **intuitive interface and powerful features** of Voyado, enhancing their customer journey management experience. (15 reviews) - Users appreciate the **intuitive UI** of Voyado, facilitating easy campaign setup and efficient customer relationship management. (15 reviews) - Easy Setup (14 reviews) - Implementation Ease (12 reviews) - Users admire the **automation efficiency** of Voyado, enabling seamless customer journeys and personalized campaigns without technical skills. (11 reviews) **What users dislike:** - Users express concerns about the **limited features** of Voyado, particularly regarding integration and flexibility with other tools. (13 reviews) - Users feel that Voyado has **missing features** such as limited integration and flexibility in the Landing Page API. (10 reviews) - Users find the **learning curve steep** , needing developer assistance during onboarding and setup, which slows down initial use. (7 reviews) - Users find the **lack of customization** in Voyado limits integration and flexibility in features and reports. (6 reviews) - Users find the **limited customization** options in Voyado restrict their ability to tailor the product effectively. (6 reviews) - Reporting Issues (6 reviews) - Users find Voyado's reporting to be **complex** , often too granular or too top-level, lacking necessary mid-level insights. (5 reviews) - Integration Issues (5 reviews) - Complex Features (4 reviews) - Complex Setup (4 reviews) ## Voyado Reviews ### 1. Integrates Seamlessly, Enhances B2B Efficiency **Rating:** 4.0/5.0 stars **Reviewed by:** Chenauls W. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 07, 2026 **What do you like best about Voyado?** I like how well Voyado unifies our entire B2B customer data into one smooth, usable system. It gives us a real 360° customer view that lets us truly understand our German B2B clients. I also really appreciate its strong automation and ease of use for marketing campaigns. We can set up personalized workflows, restock reminders, and loyalty triggers quickly without needing heavy IT support, which saves our team enormous time every week. The integration capabilities with our existing systems make it easy to scale efficiently without heavy manual work, which has been extremely valuable for our team. **What do you dislike about Voyado?** One area where Voyado still has room for improvement is in its onboarding and initial configuration, especially for B2B use cases in Germany. While the platform is powerful, it takes more time than expected to fully set up and align with our existing ERP and industry-specific workflows. Some settings feel more designed for B2C retail, so we had to adapt them manually for our B2B structure. **What problems is Voyado solving and how is that benefiting you?** Voyado unifies our customer data into 360° profiles, making personalized campaigns possible and eliminating manual tasks. Its automation allows my team to focus on strategy, while managing loyalty programs efficiently. Integration with systems saves us time and enhances client relationships in our B2B operations. ### 2. Powerful tool for retail marketing, but challenging in setup **Rating:** 5.0/5.0 stars **Reviewed by:** shivshankar k. | Enterprise **Reviewed Date:** February 04, 2026 **What do you like best about Voyado?** The best thing about Voyado is that it is specifically designed for the retail sector. It is a brilliant combination of 'Engage' and 'Elevate', functioning as a hub for CRM and marketing automation. Together, Voyado Engage and Voyado Elevate make the customer experience very personalized and easy to use. Its interface is intuitive and user-friendly, so the marketing team does not feel the lack of technical knowledge for complex tasks. I have greatly benefited from the hyper-personalization feature, which is not limited to just names but provides the right offer to customers at the right time. With an omnichannel experience, it gives brands a 360-degree view of customers. It is capable of creating emotional engagement for loyalty, not just discounts. What I like most is its AI-driven capability, which not only stores data but also turns it into 'action'. **What do you dislike about Voyado?** Voyado is a very powerful retail-focused CRM and loyalty platform, but like any software, it also has some weak aspects that can be improved. Here are some key areas where challenges have been observed: There is a lack of granular data and deep analysis in reporting and advanced analytics, which makes it dependent on external tools. Technical complexity and setup often require technical knowledge or developers. The native push notification feature is limited or requires third-party plugins. The API and documentation can be made easier to navigate. There are slight delays or technical hurdles in real-time data transfer in data syncing. **What problems is Voyado solving and how is that benefiting you?** Voyado centralizes our customer data, giving us a 360-degree view. It strengthens customer relationships through hyper-personalization and loyalty programs. Marketing automation reduces manual work, and AI predictive analysis improves customer retention. ### 3. Robust CRM with Stellar Support and API Performance **Rating:** 4.5/5.0 stars **Reviewed by:** Abdullah F. **Reviewed Date:** December 29, 2025 **What do you like best about Voyado?** I really like that the support team for Voyado is very good and responsive. There's almost no downtime compared to other third-party services, which is important for maintaining a smooth operation. The overall API performance is good, and that's crucial for us since my client is a reputable ecommerce store. It helps ensure that customer experience is top-notch with fast request handling. The initial setup of Voyado was straightforward, with major parts being well documented. **What do you dislike about Voyado?** The API documentation could use some improvement and updates. It's not always easy to find what you're looking for. We had a situation where we were looking for some response structure to do mapping in the code on our side, and the property names were slightly different. It was later clarified by support that we were using a different points system, and that's why it was different in the documentation. The system we use was not documented (or wasn't documented at the time). **What problems is Voyado solving and how is that benefiting you?** Voyado handles CRM, customer loyalty programs, order history, and reward points efficiently. ### 4. Voyado is a highly user-friendly platform for segmentation, automation, and customer communication. **Rating:** 5.0/5.0 stars **Reviewed by:** Tobias F. | CRM Projektledare Kundupplevelsen, Enterprise (> 1000 emp.) **Reviewed Date:** February 11, 2021 **What do you like best about Voyado?** After working with Voyado for several years, I truly appreciate their user-friendly platform. It empowers marketers to be just that – marketers – without needing to rely on coding or development skills. Voyado provides a unified solution for customer data and communication, offering innovative tools that make it easy to create meaningful and personalized customer experiences. **What do you dislike about Voyado?** The only downside concerns the platform's current limited capabilities for advanced analysis. However, Voyado is transparent about this and offers plug-ins for customers who require such features. Another limitation is that Voyado currently doesn’t support sending push notifications natively. To enable this, an external partner is required, which adds some complexity to the setup and daily operations. **Recommendations to others considering Voyado:** If you need a flexible tool for digital communication, go for it! **What problems is Voyado solving and how is that benefiting you?** Voyado has propelled us to the next level in our customer communication. Additionally, Voyado has facilitated our efforts with support for point accumulation and engaging activities tied to our membership club. The platform provides us with a good range of options, from automated customer journeys to manual communications, with dynamic segments based on various attributes. ### 5. Intuitive Interface, Strong Segmentation, Needs Faster Setup **Rating:** 4.0/5.0 stars **Reviewed by:** Nicoline Britt Tordrup L. **Reviewed Date:** November 20, 2025 **What do you like best about Voyado?** I really appreciate how intuitive Voyado is, which simplifies the process of creating segments for our campaigns. The product development efforts by Voyado also stand out to me, especially with the introduction of the new email designer. This feature has been highly anticipated as it now allows me to create and move my own modules easily, significantly enhancing my workflow. Additionally, the seamless integration of Voyado with Situu in the store is another aspect I find valuable, as it works well together in our operations. Moreover, the transition from Klaviyo to Voyado provided us the unique opportunity to work with loyalty points and the store system, adding a great benefit to our business strategy. **What do you dislike about Voyado?** I find it frustrating that when creating an abandoned browse flow using the email designer or module builder, I need to involve a Voyado developer to develop the module for me, which is a bit annoying. Additionally, the initial setup of Voyado was slow, as I expected a quicker onboarding process for the program and simpler flows. **What problems is Voyado solving and how is that benefiting you?** I use Voyado for sending campaign and automated emails and SMS, which generate revenue. Its intuitive design and segmentation options enhance my ability to create personalized campaigns efficiently. ### 6. Very user friendly and a lot of possibliities and good relation to account managers from Voyado. **Rating:** 5.0/5.0 stars **Reviewed by:** Mathilde B. | CRM & Digital Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** August 28, 2025 **What do you like best about Voyado?** I really like Voyado as a CRM platform because it combines ease of use with powerful features. It gives a 360° view of the customer and makes it simple to create personalized and automated customer journeys. The interface is intuitive, the segmentation is strong, and it integrates well with other tools – which makes it both effective and enjoyable to work with. **What do you dislike about Voyado?** I’m less enthusiastic about is the on-site messaging feature, as I find it less flexible compared to the rest of the platform’s strengths. **What problems is Voyado solving and how is that benefiting you?** Voyado helps solve the challenge of creating personalized customer experiences at scale. Instead of working in separate tools for email, SMS, loyalty, and customer insights, Voyado brings everything together in one platform. This gives a clear 360° view of the customer, makes segmentation very efficient, and allows me to create automated journeys that actually drive engagement and loyalty. The benefit for me is that it saves time, improves targeting, and makes it much easier to measure the impact of campaigns. ### 7. Intuitive CRM with Excellent Support **Rating:** 4.5/5.0 stars **Reviewed by:** victor l. **Reviewed Date:** November 11, 2025 **What do you like best about Voyado?** I really appreciate how easy to use and intuitive the user interface of Voyado is. It significantly simplifies complex tasks, making my daily activities more manageable with its intuitive design. The platform’s high level of accuracy in functions enhances our communications, fostering efficient interactions with customers and prospective clients, which is crucial for building trust and loyalty toward our brand. I am impressed with the great uptime and reliability of Voyado, as we experience no issues in its operation. Additionally, the fantastic support team behind Voyado ensures that any concerns are swiftly addressed, providing an overall seamless experience. The switch from Salesforce to Voyado Engage was also motivated by the ease of use that Voyado offers, which reduces the full-time equivalent (FTE) resources needed for operations. The competent team from Voyado made the initial setup experience quite straightforward and hassle-free, allowing us to get everything up and running smoothly. **What do you dislike about Voyado?** I dislike that the OSM could be better integrated with the rest of the product suite and that the options for styling the pop-ups could be improved. **What problems is Voyado solving and how is that benefiting you?** I find Voyado helps us communicate efficiently with customers, build trust, and manage campaigns across multiple brands. It is easy to use and integrates marketing automation effectively. Its reliability and excellent support enhance our operational capacity. ### 8. Smooth, Efficient Membership Management with Easy Member Communication **Rating:** 4.5/5.0 stars **Reviewed by:** Johan L. | Affärsutveckling, Small-Business (50 or fewer emp.) **Reviewed Date:** January 28, 2026 **What do you like best about Voyado?** t’s a smooth and efficient way to run a membership club, where we can easily collect a lot of information from our members and then communicate with them through newsletters. **What do you dislike about Voyado?** Voyado has a rather poor reporting structure, which means you have to do a lot of the work yourself. They also change their pricing model far too often and can come across as greedy in their attempts to raise prices through add-on services, while the development of what you actually pay for is quite limited. **What problems is Voyado solving and how is that benefiting you?** How I can reach my members in an effective way ### 9. I recommend Voyado to fellow CRM and Email marketers **Rating:** 4.0/5.0 stars **Reviewed by:** Anna T. | Senior CRM/Email Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** September 19, 2025 **What do you like best about Voyado?** It's extremely user friendly, with very powerful CDP features for companies with big digital presence that need the dots of the customer journey connected. I use it every day for 80% of my tasks and I'm very happy with the support that I get from the Voyado teams. Also, the migration to Voyado was quite smooth, with a big team of experts that led me and my team every step of the way. **What do you dislike about Voyado?** The available reporting is either very granular or very top-level. I'm personally missing something in between within the Voyado environment, which is currently in my disposal on the company's BI tool. Also, the platform is now starting integrating with a variety of tools and other platforms but luckily, the pace is high and the integration is going smoothly **What problems is Voyado solving and how is that benefiting you?** It gives me the tools and features I need to have full control of my database, execute segmentations and A/B testing in the simplest way possible, understand the financial impact of a newsletter beyond the last-click attribution model and helps me build email automations easily by using AI. Last but not least, once a website user is identified, Voyado captures their products of interest, besides the usual abandoned browse and cart triggers, giving one more segmentable data to build the most relevant content. ### 10. CRM Specialist **Rating:** 4.5/5.0 stars **Reviewed by:** Emma F. | CRM Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** June 16, 2025 **What do you like best about Voyado?** What I like the most about Voyado is how simple and smooth it is to work with. It’s a platform I felt comfortable using early on, and it really supports me in my day-to-day tasks. I use voyado daily in my role, mostly to build automated customer journeys or creating segmented campaigns. Voyado is actually the first CRM platform I’ve worked with since stepping into my new role within CRM and I’m really grateful that the interface is so intuitive and easy to use. CRM as a field can be quite complex, so having a tool that feels accessible and straightforward has made a huge difference for me. It allowed me to get up to speed quickly and focus on strategy rather than struggling with tech. I also have to say the support team deserves a big shout out! They’re always super friendly and quick to help whenever I reach out for guidance, which makes a big difference. We’ve implemented a few integrations and custom solutions, and I really appreciate how responsive and open Voyado has been to our needs. They’ve been willing to listen and adapt in order to help us create the best possible setup, all with the goal of delivering a world-class customer experience. That kind of partnership makes a big difference in how valuable the platform becomes for us in the long run. **What do you dislike about Voyado?** I wouldn’t say I dislike anything strongly, but there are definitely a few things I’d love to see improved. The reporting feels a bit limited at times. It doesn’t always allow for the filtering or deep dives we need, so we’ve ended up pushing the data to another tool to get the full picture. Also, I’m really looking forward to the new editor for newsletters, being able to make changes to our templates ourselves will make things much easier and more flexible for us. **What problems is Voyado solving and how is that benefiting you?** Before we started using Voyado, we didn’t have any automated customer journeys or win-back flows in place. Since then, it has helped us take a big step forward in creating more personalized, relevant communication with our customers which is essential in today’s landscape. Voyado allows us to work much more datadriven. We’re now able to collect and act on valuable customer insights, such as behavior and preferences, which helps us make smarter decisions and continuously improve our CRM strategies. It also plays a key role in helping us communicate more efficiently in a way that feels meaningful and tailored to each customer. With Voyado, we are able to strengthen our customer loyalty and reduce churn by building lasting relationships and crafting a world-class customer journey that truly reflects and enhances our brand. ## Voyado Discussions - [Can I use this for entermain](https://www.g2.com/discussions/can-i-use-this-for-entermain) - 1 comment, 1 upvote - [View Voyado pricing details and edition comparison](https://www.g2.com/products/voyado/reviews/voyado-review-10371242?section=pricing&secure%5Bexpires_at%5D=2026-05-13+03%3A29%3A55+-0500&secure%5Bsession_id%5D=8f2a160d-36a2-417c-89ef-c6dfffcd56af&secure%5Btoken%5D=3ec463eaf789b2a2021ec70f5ae86109fcaab98494d45629356a735b0e7d76a9&format=llm_user) ## Voyado Integrations - [Algonomy Omni-channel Personalization Suite](https://www.g2.com/products/algonomy-omni-channel-personalization-suite/reviews) - [Centra](https://www.g2.com/products/centra/reviews) - [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews) - [Magento Open Source](https://www.g2.com/products/magento-open-source/reviews) - [Mention Me](https://www.g2.com/products/mention-me/reviews) - [Optimizely Configured Commerce](https://www.g2.com/products/optimizely-configured-commerce/reviews) - [Optimizely Content Marketing Platform](https://www.g2.com/products/optimizely-content-marketing-platform/reviews) - [Optimizely Web Experimentation](https://www.g2.com/products/optimizely-web-experimentation/reviews) - [siftlab](https://www.g2.com/products/siftlab/reviews) - [Sitoo](https://www.g2.com/products/sitoo/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) ## Voyado Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Visitor Behavior** - Monitoring - Targeting - Guided Selling **Segmentation** - A/B Testing - Customer Profiles **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS **Data Sourcing** - Data Enrichment - Expandability - Content Marketing - Multiple Devices **Merchandising** - Product Recommendations - Product Search - Product Display - Media File Storage - Web Content Management **Loyalty Experience** - Loyalty Engine - Rewards - Membership - Personalization - Gamification - Loyalty Cards **Computing** - WYSIWYG - AI/Machine Learning - Little to No Coding **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Templates** - Library - Customization - Optimization **Targeting** - Behavioral Targeting - Contextual Targeting **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Analytics** - Reports & Analytics - Customer Data **Loyalty Platform** - Communication Tools - Customer Relationship Management (CRM) - Loyalty Analytics - Localization - Integrations **Experimental Design** - Multivariate testing capacities - Concurrent Testing - Mobile Testing **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Personalization** - Recommendation - Content - Cart Abandonment - Search - Personalization Engine - Product Recommendations - A/B Testing - Personalized Messaging **Triggered Content** - Geofencing - Triggered Emails - Triggered Messages **Administration** - Integrations - Dashboard **Analytics** - Reporting and Analytics - Heatmaps **Agentic AI - Loyalty Management** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Multichannel** - Web - Email - Mobile **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **SMS Platform** - Reporting - Automation - White Label - Text-to-Landline - Short Codes - API Integration **Agentic AI - A/B Testing** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Administration ** - Marketing Campaigns - Reports & Analytics - User Data - Integrations **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Agentic AI - E-Commerce Personalization** - Natural Language Interaction - Proactive Assistance **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top Voyado Alternatives - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - 4.6/5.0 (1,300 reviews) - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) - 4.6/5.0 (756 reviews) - [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) - 4.2/5.0 (581 reviews)