Voyado Reviews & Product Details

I like how well Voyado unifies our entire B2B customer data into one smooth, usable system. It gives us a real 360° customer view that lets us truly understand our German B2B clients. I also really appreciate its strong automation and ease of use for marketing campaigns. We can set up personalized workflows, restock reminders, and loyalty triggers quickly without needing heavy IT support, which saves our team enormous time every week. The integration capabilities with our existing systems make it easy to scale efficiently without heavy manual work, which has been extremely valuable for our team. Review collected by and hosted on G2.com.

One area where Voyado still has room for improvement is in its onboarding and initial configuration, especially for B2B use cases in Germany. While the platform is powerful, it takes more time than expected to fully set up and align with our existing ERP and industry-specific workflows. Some settings feel more designed for B2C retail, so we had to adapt them manually for our B2B structure. Review collected by and hosted on G2.com.

The best thing about Voyado is that it is specifically designed for the retail sector. It is a brilliant combination of 'Engage' and 'Elevate', functioning as a hub for CRM and marketing automation. Together, Voyado Engage and Voyado Elevate make the customer experience very personalized and easy to use. Its interface is intuitive and user-friendly, so the marketing team does not feel the lack of technical knowledge for complex tasks. I have greatly benefited from the hyper-personalization feature, which is not limited to just names but provides the right offer to customers at the right time. With an omnichannel experience, it gives brands a 360-degree view of customers. It is capable of creating emotional engagement for loyalty, not just discounts. What I like most is its AI-driven capability, which not only stores data but also turns it into 'action'. Review collected by and hosted on G2.com.

Voyado is a very powerful retail-focused CRM and loyalty platform, but like any software, it also has some weak aspects that can be improved. Here are some key areas where challenges have been observed: There is a lack of granular data and deep analysis in reporting and advanced analytics, which makes it dependent on external tools. Technical complexity and setup often require technical knowledge or developers. The native push notification feature is limited or requires third-party plugins. The API and documentation can be made easier to navigate. There are slight delays or technical hurdles in real-time data transfer in data syncing. Review collected by and hosted on G2.com.

I really like that the support team for Voyado is very good and responsive. There's almost no downtime compared to other third-party services, which is important for maintaining a smooth operation. The overall API performance is good, and that's crucial for us since my client is a reputable ecommerce store. It helps ensure that customer experience is top-notch with fast request handling. The initial setup of Voyado was straightforward, with major parts being well documented. Review collected by and hosted on G2.com.

The API documentation could use some improvement and updates. It's not always easy to find what you're looking for. We had a situation where we were looking for some response structure to do mapping in the code on our side, and the property names were slightly different. It was later clarified by support that we were using a different points system, and that's why it was different in the documentation. The system we use was not documented (or wasn't documented at the time). Review collected by and hosted on G2.com.

After working with Voyado for several years, I truly appreciate their user-friendly platform. It empowers marketers to be just that – marketers – without needing to rely on coding or development skills. Voyado provides a unified solution for customer data and communication, offering innovative tools that make it easy to create meaningful and personalized customer experiences. Review collected by and hosted on G2.com.

The only downside concerns the platform's current limited capabilities for advanced analysis. However, Voyado is transparent about this and offers plug-ins for customers who require such features. Another limitation is that Voyado currently doesn’t support sending push notifications natively. To enable this, an external partner is required, which adds some complexity to the setup and daily operations. Review collected by and hosted on G2.com.

I really appreciate how intuitive Voyado is, which simplifies the process of creating segments for our campaigns. The product development efforts by Voyado also stand out to me, especially with the introduction of the new email designer. This feature has been highly anticipated as it now allows me to create and move my own modules easily, significantly enhancing my workflow. Additionally, the seamless integration of Voyado with Situu in the store is another aspect I find valuable, as it works well together in our operations. Moreover, the transition from Klaviyo to Voyado provided us the unique opportunity to work with loyalty points and the store system, adding a great benefit to our business strategy. Review collected by and hosted on G2.com.

I find it frustrating that when creating an abandoned browse flow using the email designer or module builder, I need to involve a Voyado developer to develop the module for me, which is a bit annoying. Additionally, the initial setup of Voyado was slow, as I expected a quicker onboarding process for the program and simpler flows. Review collected by and hosted on G2.com.

I really like Voyado as a CRM platform because it combines ease of use with powerful features. It gives a 360° view of the customer and makes it simple to create personalized and automated customer journeys. The interface is intuitive, the segmentation is strong, and it integrates well with other tools – which makes it both effective and enjoyable to work with. Review collected by and hosted on G2.com.

I’m less enthusiastic about is the on-site messaging feature, as I find it less flexible compared to the rest of the platform’s strengths. Review collected by and hosted on G2.com.

I really appreciate how easy to use and intuitive the user interface of Voyado is. It significantly simplifies complex tasks, making my daily activities more manageable with its intuitive design. The platform’s high level of accuracy in functions enhances our communications, fostering efficient interactions with customers and prospective clients, which is crucial for building trust and loyalty toward our brand. I am impressed with the great uptime and reliability of Voyado, as we experience no issues in its operation. Additionally, the fantastic support team behind Voyado ensures that any concerns are swiftly addressed, providing an overall seamless experience. The switch from Salesforce to Voyado Engage was also motivated by the ease of use that Voyado offers, which reduces the full-time equivalent (FTE) resources needed for operations. The competent team from Voyado made the initial setup experience quite straightforward and hassle-free, allowing us to get everything up and running smoothly. Review collected by and hosted on G2.com.

I dislike that the OSM could be better integrated with the rest of the product suite and that the options for styling the pop-ups could be improved. Review collected by and hosted on G2.com.

t’s a smooth and efficient way to run a membership club, where we can easily collect a lot of information from our members and then communicate with them through newsletters. Review collected by and hosted on G2.com.

Voyado has a rather poor reporting structure, which means you have to do a lot of the work yourself.

They also change their pricing model far too often and can come across as greedy in their attempts to raise prices through add-on services, while the development of what you actually pay for is quite limited. Review collected by and hosted on G2.com.

It's extremely user friendly, with very powerful CDP features for companies with big digital presence that need the dots of the customer journey connected. I use it every day for 80% of my tasks and I'm very happy with the support that I get from the Voyado teams. Also, the migration to Voyado was quite smooth, with a big team of experts that led me and my team every step of the way. Review collected by and hosted on G2.com.

The available reporting is either very granular or very top-level. I'm personally missing something in between within the Voyado environment, which is currently in my disposal on the company's BI tool. Also, the platform is now starting integrating with a variety of tools and other platforms but luckily, the pace is high and the integration is going smoothly Review collected by and hosted on G2.com.

What I like the most about Voyado is how simple and smooth it is to work with. It’s a platform I felt comfortable using early on, and it really supports me in my day-to-day tasks. I use voyado daily in my role, mostly to build automated customer journeys or creating segmented campaigns. Voyado is actually the first CRM platform I’ve worked with since stepping into my new role within CRM and I’m really grateful that the interface is so intuitive and easy to use. CRM as a field can be quite complex, so having a tool that feels accessible and straightforward has made a huge difference for me. It allowed me to get up to speed quickly and focus on strategy rather than struggling with tech.

I also have to say the support team deserves a big shout out! They’re always super friendly and quick to help whenever I reach out for guidance, which makes a big difference.

We’ve implemented a few integrations and custom solutions, and I really appreciate how responsive and open Voyado has been to our needs. They’ve been willing to listen and adapt in order to help us create the best possible setup, all with the goal of delivering a world-class customer experience. That kind of partnership makes a big difference in how valuable the platform becomes for us in the long run. Review collected by and hosted on G2.com.

I wouldn’t say I dislike anything strongly, but there are definitely a few things I’d love to see improved. The reporting feels a bit limited at times. It doesn’t always allow for the filtering or deep dives we need, so we’ve ended up pushing the data to another tool to get the full picture. Also, I’m really looking forward to the new editor for newsletters, being able to make changes to our templates ourselves will make things much easier and more flexible for us. Review collected by and hosted on G2.com.