--- title: Voyado Reviews meta\_title: 'Voyado Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 81 reviews by the users' company size, role or industry to find out how Voyado works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 81 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing ---

# Voyado Reviews & Product Details

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Voyado is a type of software-as-a-service (SaaS) solution designed to help retail brands enhance customer engagement and foster loyalty through hyper-relevant shopping experiences. By leveraging advanced artificial intelligence, Voyado provides a comprehensive customer experience cloud that empowers brands to understand and anticipate customer needs, ultimately driving business growth. This innovative product suite is particularly beneficial for e-commerce businesses looking to optimize their online presence and improve customer satisfaction. Targeting retail brands across various sectors, Voyado caters to businesses that seek to elevate their customer interactions and streamline their marketing efforts. The products are designed for marketers, e-commerce managers, and business owners who want to harness data-driven insights to create personalized shopping experiences. With its robust product discovery engine, Voyado enables brands to predict and respond to visitors' intentions, ensuring that customers find the products that best meet their needs quickly and efficiently. Key products of Voyado include its powerful product discovery engine, which utilizes deep product knowledge to enhance the online shopping experience. This engine not only helps customers navigate through vast product catalogs but also tailors recommendations based on individual preferences and behaviors. Additionally, a CRM platform that offers invaluable insights and tools for executing automated campaigns, allowing brands to engage customers across various touchpoints seamlessly. This product helps businesses maintain consistent communication with their audience, ultimately fostering stronger customer relationships. The benefits of using Voyado extend beyond just improved customer experiences. By automating marketing efforts and providing actionable insights, brands can save time and resources while maximizing their marketing ROI. The products' ability to deliver personalized content and recommendations enhances customer loyalty, encouraging repeat purchases and long-term engagement. Furthermore, Voyado's rapid growth and expanding customer base across Europe and beyond demonstrate its effectiveness in meeting the evolving needs of retail brands in a competitive landscape. In summary, Voyado stands out in the SaaS market by offering a unique combination of AI-driven product discovery and multichannel marketing capabilities tailored specifically for retail brands. Its focus on creating hyper-relevant shopping experiences positions it as a valuable partner for businesses looking to thrive in the age of AI.

* * *

Product Website
Voyado
Seller
[Voyado](https://www.g2.com/sellers/voyado)
Discussions
[Voyado Community](https://www.g2.com/products/voyado/discuss)
Solution Type

All-in-One

Overview by
Gabriella Zachrisson

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## Value at a Glance

Averages based on real user reviews.

### Time to Implement

5 months

[
View More Pricing Information
](https://www.g2.com/products/voyado/pricing)

## Voyado Integrations
(10)

What do users say about integrations?

Verified by Voyado

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](https://www.g2.com/products/mention-me/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Optimizely Configured Commerce

](https://www.g2.com/products/optimizely-configured-commerce/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Optimizely Content Marketing Platform

](https://www.g2.com/products/optimizely-content-marketing-platform/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Optimizely Web Experimentation

](https://www.g2.com/products/optimizely-web-experimentation/reviews)[

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Sitoo

](https://www.g2.com/products/sitoo/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Zapier

](https://www.g2.com/products/zapier/reviews)

Show More

 ![Giuliana S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Giuliana S.")
GS

Giuliana S.

Retail Marketing Operations Specialist

Marketing and Advertising

Mid-Market (51-1000 emp.)

6/18/2026

"Streamlined GDPR Compliance with Powerful Segmentation"

4/5

What do you like best about Voyado?

I use Voyado to sort retail shopper audiences and run targeted loyalty campaigns. Voyado centralizes all audience data and streamlines campaign setup, which makes GDPR compliance checks much faster. I love its unified shopper segmentation tool that lets me build targeted retail loyalty groups quickly. The built-in GDPR labeling simplifies sorting customer data for compliance audits in Germany. I can filter shoppers by purchase habits and membership tier all in one place without switching tools. Segments sync straight to campaign drafts, cutting setup time, and the pre-made GDPR data tags let me separate opt-in/opt-out audiences instantly for audits. Review collected by and hosted on G2.com.

What do you dislike about Voyado?

Custom campaign templates are limited, bulk audience exports lag with large datasets, and there’s no native link to our retail POS system so I have to import data manually every week. Review collected by and hosted on G2.com.

What problems is Voyado solving and how is that benefiting you?

I use Voyado to centralize shopper data, streamlining audience segmentation and campaign setup while ensuring GDPR compliance. It eliminates messy spreadsheets, automates audience syncing, and offers quick data sorting for audits, making my work more efficient. Review collected by and hosted on G2.com.

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Validated ReviewerIncentivizedSource: G2 invite

 ![Verified User in Human Resources](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Human Resources")
GH

Verified User in Human Resources

Small-Business (50 or fewer emp.)

6/13/2026

"Efficient Automation and GDPR Compliance for HR"

4/5

What do you like best about Voyado?

I appreciate Voyado's user-friendly design paired with robust GDPR-aligned features, which suits our small German HR consulting team's needs perfectly. The intuitive automation workflow builder is a huge plus because none of us are dedicated technical specialists, yet we can easily create and adjust automated message sequences. I value its well-built contact segmentation and tagging system, which keeps our HR work neat and targeted. Furthermore, the native GDPR compliance settings are crucial for our business, as they have preset data protection rules and configurable data access permissions, making it easier for us to manage sensitive information securely. I also enjoy how stable Voyado runs for our lightweight daily operations, without the unnecessary complexity of some enterprise tools. Review collected by and hosted on G2.com.

What do you dislike about Voyado?

First, the mobile experience is quite limited. Our team often checks messages and contact details while traveling to client sites or working outside the office. The mobile app only supports viewing basic notifications and simple contact info. For example, we cannot edit existing automation workflows or adjust contact tags on mobile devices. If we need to revise interview reminder content on the go, we have to wait until we get back to a desktop computer, which affects work flexibility. Second, it lacks advanced bulk editing tools for contact lists. We frequently update group labels or statuses for dozens of candidates and clients after recruitment projects or service renewals. Right now, we can only edit contacts one by one or select small batches. Once we needed to update status tags for over 60 candidates after a group recruitment closed, and this repetitive work took us nearly an hour. A more powerful bulk editing function would save us a lot of time. Review collected by and hosted on G2.com.

What problems is Voyado solving and how is that benefiting you?

Voyado automates communications and manages contacts, saving time on repetitive tasks. It enhances organization with contact segmentation, ensuring effective, targeted outreach. Plus, its GDPR compliance features secure sensitive data, reducing audit effort. These functionalities streamline our operations, improve efficiency, and lower compliance risks. Review collected by and hosted on G2.com.

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Validated ReviewerIncentivizedSource: G2 invite

 ![Chenauls W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Chenauls W.")
CW

Chenauls W.

Mid-Market (51-1000 emp.)

3/7/2026

"Integrates Seamlessly, Enhances B2B Efficiency"

4/5

What do you like best about Voyado?

I like how well Voyado unifies our entire B2B customer data into one smooth, usable system. It gives us a real 360° customer view that lets us truly understand our German B2B clients. I also really appreciate its strong automation and ease of use for marketing campaigns. We can set up personalized workflows, restock reminders, and loyalty triggers quickly without needing heavy IT support, which saves our team enormous time every week. The integration capabilities with our existing systems make it easy to scale efficiently without heavy manual work, which has been extremely valuable for our team. Review collected by and hosted on G2.com.

What do you dislike about Voyado?

One area where Voyado still has room for improvement is in its onboarding and initial configuration, especially for B2B use cases in Germany. While the platform is powerful, it takes more time than expected to fully set up and align with our existing ERP and industry-specific workflows. Some settings feel more designed for B2C retail, so we had to adapt them manually for our B2B structure. Review collected by and hosted on G2.com.

What problems is Voyado solving and how is that benefiting you?

Voyado unifies our customer data into 360° profiles, making personalized campaigns possible and eliminating manual tasks. Its automation allows my team to focus on strategy, while managing loyalty programs efficiently. Integration with systems saves us time and enhances client relationships in our B2B operations. Review collected by and hosted on G2.com.

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Validated ReviewerIncentivizedSource: G2 invite

 ![shivshankar k.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "shivshankar k.")
SK

shivshankar k.

Enterprise

2/4/2026

"Powerful tool for retail marketing, but challenging in setup"

5/5

What do you like best about Voyado?

The best thing about Voyado is that it is specifically designed for the retail sector. It is a brilliant combination of 'Engage' and 'Elevate', functioning as a hub for CRM and marketing automation. Together, Voyado Engage and Voyado Elevate make the customer experience very personalized and easy to use. Its interface is intuitive and user-friendly, so the marketing team does not feel the lack of technical knowledge for complex tasks. I have greatly benefited from the hyper-personalization feature, which is not limited to just names but provides the right offer to customers at the right time. With an omnichannel experience, it gives brands a 360-degree view of customers. It is capable of creating emotional engagement for loyalty, not just discounts. What I like most is its AI-driven capability, which not only stores data but also turns it into 'action'. Review collected by and hosted on G2.com.

What do you dislike about Voyado?

Voyado is a very powerful retail-focused CRM and loyalty platform, but like any software, it also has some weak aspects that can be improved. Here are some key areas where challenges have been observed: There is a lack of granular data and deep analysis in reporting and advanced analytics, which makes it dependent on external tools. Technical complexity and setup often require technical knowledge or developers. The native push notification feature is limited or requires third-party plugins. The API and documentation can be made easier to navigate. There are slight delays or technical hurdles in real-time data transfer in data syncing. Review collected by and hosted on G2.com.

What problems is Voyado solving and how is that benefiting you?

Voyado centralizes our customer data, giving us a 360-degree view. It strengthens customer relationships through hyper-personalization and loyalty programs. Marketing automation reduces manual work, and AI predictive analysis improves customer retention. Review collected by and hosted on G2.com.

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Validated ReviewerIncentivizedSource: G2 inviteAI Translated

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
G

Verified User

Mid-Market (51-1000 emp.)

7/3/2026

"Effortless Integration with Exceptional Support"

5/5

What do you like best about Voyado?

I like that Voyado is easy to use and has a high level of information held within the system. I appreciate the integration of CRM and ESP, and how I can build onto it for our loyalty program and bring personalization onto the platform. Review collected by and hosted on G2.com.

What do you dislike about Voyado?

Some of the reporting in this interface is a little short on information. And, ideally, a separate BI system is required to get the full level of data that is held within the system out and into a usable useful format. Review collected by and hosted on G2.com.

What problems is Voyado solving and how is that benefiting you?

Voyado is well integrated into our ecommerce platform. It unites our CRM and ESP, enabling ease of use and building onto our loyalty program with personalization. Review collected by and hosted on G2.com.

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Validated ReviewerIncentivizedSource: Seller invite

 ![Verified User in Apparel & Fashion](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Apparel & Fashion")
CA

Verified User in Apparel & Fashion

Small-Business (50 or fewer emp.)

6/30/2026

"Constant Innovation, Responsive Support, and Outstanding Customer Events"

4.5/5

What do you like best about Voyado?

They are always building new features. It's easy to get in contact with both support and account managers. They arrange great events for customers. Review collected by and hosted on G2.com.

What do you dislike about Voyado?

Sometimes there are too many features, which makes the interface hard to navigate. It’s also difficult to keep track of all the features that are launched. Review collected by and hosted on G2.com.

What problems is Voyado solving and how is that benefiting you?

A full omnichannel customer data platform offering strong segmentation capabilities to tailor communications for both our potential and existing customers. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerIncentivizedSource: Seller invite

 ![Abdullah F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Abdullah F.")
AF

Abdullah F.

12/29/2025

"Robust CRM with Stellar Support and API Performance"

4.5/5

What do you like best about Voyado?

I really like that the support team for Voyado is very good and responsive. There's almost no downtime compared to other third-party services, which is important for maintaining a smooth operation. The overall API performance is good, and that's crucial for us since my client is a reputable ecommerce store. It helps ensure that customer experience is top-notch with fast request handling. The initial setup of Voyado was straightforward, with major parts being well documented. Review collected by and hosted on G2.com.

What do you dislike about Voyado?

The API documentation could use some improvement and updates. It's not always easy to find what you're looking for. We had a situation where we were looking for some response structure to do mapping in the code on our side, and the property names were slightly different. It was later clarified by support that we were using a different points system, and that's why it was different in the documentation. The system we use was not documented (or wasn't documented at the time). Review collected by and hosted on G2.com.

What problems is Voyado solving and how is that benefiting you?

Voyado handles CRM, customer loyalty programs, order history, and reward points efficiently. Review collected by and hosted on G2.com.

Show More

Validated ReviewerIncentivizedSource: Seller invite

 ![Tobias F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tobias F.")
TF

Tobias F.

CRM Projektledare Kundupplevelsen

Enterprise (\> 1000 emp.)

2/11/2021

"Voyado is a highly user-friendly platform for segmentation, automation, and customer communication."

5/5

What do you like best about Voyado?

After working with Voyado for several years, I truly appreciate their user-friendly platform. It empowers marketers to be just that – marketers – without needing to rely on coding or development skills. Voyado provides a unified solution for customer data and communication, offering innovative tools that make it easy to create meaningful and personalized customer experiences. Review collected by and hosted on G2.com.

What do you dislike about Voyado?

The only downside concerns the platform's current limited capabilities for advanced analysis. However, Voyado is transparent about this and offers plug-ins for customers who require such features. Another limitation is that Voyado currently doesn’t support sending push notifications natively. To enable this, an external partner is required, which adds some complexity to the setup and daily operations. Review collected by and hosted on G2.com.

Recommendations to others considering Voyado:

If you need a flexible tool for digital communication, go for it! Review collected by and hosted on G2.com.

What problems is Voyado solving and how is that benefiting you?

Voyado has propelled us to the next level in our customer communication. Additionally, Voyado has facilitated our efforts with support for point accumulation and engaging activities tied to our membership club. The platform provides us with a good range of options, from automated customer journeys to manual communications, with dynamic segments based on various attributes. Review collected by and hosted on G2.com.

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10/6/2025
Current UserValidated ReviewerSource: Organic

 ![Nicoline Britt Tordrup L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nicoline Britt Tordrup L.")
NL

Nicoline Britt Tordrup L.

11/20/2025

"Intuitive Interface, Strong Segmentation, Needs Faster Setup"

4/5

What do you like best about Voyado?

I really appreciate how intuitive Voyado is, which simplifies the process of creating segments for our campaigns. The product development efforts by Voyado also stand out to me, especially with the introduction of the new email designer. This feature has been highly anticipated as it now allows me to create and move my own modules easily, significantly enhancing my workflow. Additionally, the seamless integration of Voyado with Situu in the store is another aspect I find valuable, as it works well together in our operations. Moreover, the transition from Klaviyo to Voyado provided us the unique opportunity to work with loyalty points and the store system, adding a great benefit to our business strategy. Review collected by and hosted on G2.com.

What do you dislike about Voyado?

I find it frustrating that when creating an abandoned browse flow using the email designer or module builder, I need to involve a Voyado developer to develop the module for me, which is a bit annoying. Additionally, the initial setup of Voyado was slow, as I expected a quicker onboarding process for the program and simpler flows. Review collected by and hosted on G2.com.

What problems is Voyado solving and how is that benefiting you?

I use Voyado for sending campaign and automated emails and SMS, which generate revenue. Its intuitive design and segmentation options enhance my ability to create personalized campaigns efficiently. Review collected by and hosted on G2.com.

Show More

Validated ReviewerIncentivizedSource: Seller invite

MB

Mathilde B.

CRM &amp; Digital Marketing Specialist

Mid-Market (51-1000 emp.)

8/28/2025

"Very user friendly and a lot of possibliities and good relation to account managers from Voyado."

5/5

What do you like best about Voyado?

I really like Voyado as a CRM platform because it combines ease of use with powerful features. It gives a 360° view of the customer and makes it simple to create personalized and automated customer journeys. The interface is intuitive, the segmentation is strong, and it integrates well with other tools – which makes it both effective and enjoyable to work with. Review collected by and hosted on G2.com.

What do you dislike about Voyado?

I’m less enthusiastic about is the on-site messaging feature, as I find it less flexible compared to the rest of the platform’s strengths. Review collected by and hosted on G2.com.

What problems is Voyado solving and how is that benefiting you?

Voyado helps solve the challenge of creating personalized customer experiences at scale. Instead of working in separate tools for email, SMS, loyalty, and customer insights, Voyado brings everything together in one platform. This gives a clear 360° view of the customer, makes segmentation very efficient, and allows me to create automated journeys that actually drive engagement and loyalty. The benefit for me is that it saves time, improves targeting, and makes it much easier to measure the impact of campaigns. Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerIncentivizedSource: Seller invite

## Questions about Voyado? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

[
Ask about Voyado
](https://www.g2.com/products/voyado/discussions/new)

WJ

wei jian
•
Last activity almost 3 years ago

Can I use this for entermain

1 Upvote

1

[
Join the conversation
](https://www.g2.com/discussions/can-i-use-this-for-entermain)

GU

Guest User

What is Voyado used for?

0 Upvotes

0

[
Join the conversation
](https://www.g2.com/discussions/what-is-voyado-used-for)

[
View all Discussions
](https://www.g2.com/products/voyado/discuss)

## Pricing Insights

Averages based on real user reviews.

### Time to Implement

5 months

### Return on Investment

5 months

### Perceived Cost

$$$$$

[
View More Pricing Information
](https://www.g2.com/products/voyado/pricing)

Voyado Comparisons

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_e13d9a3c932283bf5f5a71adfb2ae176/klaviyo%282%29.png "Product Avatar Image")

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SAP Engagement Cloud...

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##### 
##### Voyado Features

Email Marketing

Building and Personalizing Emails

Sending Outbound Emails

Manage Email Deliverability

Online Marketing

Landing Pages and Forms

Dynamic Content

A/B Testing

Lead Management

Marketing Lead Database

Data Quality Management

Segmentation

Reporting & Analytics

Basic Reporting

[
View More Features
](https://www.g2.com/products/voyado/features)

## Top-Rated Alternatives

[

 ![Klaviyo](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Klaviyo")

Klaviyo

4.6/5(1,360)

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[

 ![Bloomreach](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bloomreach")

Bloomreach

4.6/5(775)

](https://www.g2.com/products/bloomreach-bloomreach/reviews)

[

 ![SAP Engagement Cloud (formerly SAP Emarsys)](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "SAP Engagement Cloud (formerly SAP Emarsys)")

SAP Engagement Cloud (formerly SAP Emarsys)

4.2/5(641)

](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews)

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View All Alternatives
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##### Categories on G2

[SMS Marketing](https://www.g2.com/categories/sms-marketing)[Marketing Automation](https://www.g2.com/categories/marketing-automation)[Personalization](https://www.g2.com/categories/personalization)

[SMS Marketing](https://www.g2.com/categories/sms-marketing)[Marketing Automation](https://www.g2.com/categories/marketing-automation)[Personalization](https://www.g2.com/categories/personalization)[E-Commerce Personalization](https://www.g2.com/categories/e-commerce-personalization)[Customer Data Platform (CDP)](https://www.g2.com/categories/customer-data-platform-cdp)[Personalization Engines](https://www.g2.com/categories/personalization-engines)[A/B Testing](https://www.g2.com/categories/a-b-testing-tools)[Loyalty Management](https://www.g2.com/categories/loyalty-management)[RCS Business Messaging](https://www.g2.com/categories/rcs-business-messaging)[E-Merchandising](https://www.g2.com/categories/e-merchandising)

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