# Top Free Loyalty Management Software

Check out our list of free Loyalty Management Software. Products featured on this list are the ones that offer a free trial version. As with most free versions, there are limitations, typically time or features.

If you'd like to see more products and to evaluate additional feature options, compare all [Loyalty Management Software](https://www.g2.com/categories/loyalty-management) to ensure you get the right product.

## View Free Loyalty Management Software

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our [scoring methodologies](https://research.g2.com/g2-scoring-methodologies).

**84** Loyalty Management Products Available
View all [Loyalty Management Software](https://www.g2.com/categories/loyalty-management)

View all [Loyalty Management Software](https://www.g2.com/categories/loyalty-management)

[
### LoyaltyLion
](https://www.g2.com/products/loyaltylion/reviews)

[By LoyaltyLion](https://www.g2.com/sellers/loyaltylion)

[

(596)4.6 out of 5
](https://www.g2.com/products/loyaltylion/reviews#reviews "Read LoyaltyLion Reviews")

Product Description

LoyaltyLion is a customer loyalty platform specifically designed to assist ecommerce brands in creating and managing rewards programs. The platform is tailored for direct-to-consumer brands, parti

**Users:** Marketing Manager, Ecommerce Manager · **Industries:** Apparel & Fashion, Retail · **Market Segment:** 70% Small-Business, 24% Mid-Market

User SentimentHow are these determined?

Reviewers appreciate the platform's ease of use, flexibility, and the ability to customize the loyalty program to align with their brand, as well as the responsive and helpful support team. Reviewers experienced challenges with real-time usage tracking, difficulty in data analysis within the platform, limitations in customization, and issues with the support process for complex problems.

LoyaltyLion features and usability ratings that predict user satisfaction

9.1

Has the product been a good partner in doing business?

Average: 9.1

8.4

Integrations

Average: 8.6

8.0

Loyalty Analytics

Average: 8.8

8.6

Membership

Average: 8.8

Year Founded
2012

HQ Location
London, GB

Company Website
https://loyaltylion.com

Twitter
@LoyaltyLionHQ

LinkedIn® Page
https://www.linkedin.com/company/loyaltylion/

[
### Okendo
](https://www.g2.com/products/okendo/reviews)

[By Okendo](https://www.g2.com/sellers/okendo)

[

(376)4.6 out of 5
](https://www.g2.com/products/okendo/reviews#reviews "Read Okendo Reviews")

Product Description

Okendo is the customer marketing platform built for Shopify brands to strengthen relationships and maximize lifetime value. Okendo makes it easy to collect feedback, reward engagement, and personalize

**Users:** Marketing Manager, CEO · **Industries:** Retail, Consumer Goods · **Market Segment:** 65% Small-Business, 20% Mid-Market

User SentimentHow are these determined?

Reviewers like the ease of use, seamless integration with other platforms, and the responsive customer support provided by Okendo. Reviewers mentioned issues with the platform's pricing, limitations in customization, and some features not being relevant or functional for certain businesses.

Okendo features and usability ratings that predict user satisfaction

9.3

Has the product been a good partner in doing business?

Average: 9.1

8.4

Integrations

Average: 8.6

8.0

Loyalty Analytics

Average: 8.8

8.5

Membership

Average: 8.8

Year Founded
2016

HQ Location
Sydney, Australia

Company Website
https://www.okendo.io

Twitter
@GetOkendo

LinkedIn® Page
https://www.linkedin.com/company/13228018

[![G2 Advertising](/assets/my-g2-logo-41632af6f81a240a0a9886638f412b2ac9a29f4001534f8c83be89a58ef9d45d.svg "G2 Advertising")](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source)

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[
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](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source)

[
### Boomerangme
](https://www.g2.com/products/boomerangme/reviews)

[By Boomerangme, Inc.](https://www.g2.com/sellers/boomerangme-inc)

[

(108)4.8 out of 5
](https://www.g2.com/products/boomerangme/reviews#reviews "Read Boomerangme Reviews")

Product Description

Boomerangme.biz is a Loyalty platform for SMBs, designed for agencies. We digitized all the printed promotions and provide free push-notifications channel to businesses. That helps to increase rete

**Users:** Founder, CEO · **Industries:** Marketing and Advertising, Restaurants · **Market Segment:** 94% Small-Business, 5% Mid-Market

User SentimentHow are these determined?

Users like the functionality and technological advancement of Boomerangme, its flexibility, and the ability to manage and grow income from anywhere, at any time. Reviewers mentioned that Boomerangme needs to improve their support throughout their websites and be more careful about the updates they make on their platform.

Boomerangme features and usability ratings that predict user satisfaction

9.5

Has the product been a good partner in doing business?

Average: 9.1

8.1

Integrations

Average: 8.6

9.1

Loyalty Analytics

Average: 8.8

8.9

Membership

Average: 8.8

Year Founded
2019

HQ Location
Wilmington, US

Company Website
https://boomerangme.biz

Twitter
@Boomerangmebiz

LinkedIn® Page
https://www.linkedin.com/company/boomerangme/

[
### Xoxoday
](https://www.g2.com/products/xoxoday-xoxoday/reviews)

[By Xoxoday](https://www.g2.com/sellers/xoxoday-ee37ccd5-de71-4852-b9af-f858174a8d72)

[

(1,578)4.6 out of 5
](https://www.g2.com/products/xoxoday-xoxoday/reviews#reviews "Read Xoxoday Reviews")

Product Description

Xoxoday powers rewards, incentives, and loyalty programs for 5,000+ companies worldwide, including Freshworks, Infosys, Capgemini, AT&T, H&M, and more, that help them engage and retain their e

**Users:** Software Engineer, Manager · **Industries:** Information Technology and Services, Computer Software · **Market Segment:** 47% Enterprise, 37% Mid-Market

User SentimentHow are these determined?

Reviewers like the platform's ease of use, wide range of reward options, AI-driven features, and its ability to integrate with daily work tools like Slack and MS Teams, making rewarding and recognizing employees seamless and efficient. Users mentioned issues such as occasional slow platform performance, technical issues, inconsistent redemption experiences depending on the region or reward type, and a desire for more advanced analytics and customization features.

Xoxoday features and usability ratings that predict user satisfaction

9.1

Has the product been a good partner in doing business?

Average: 9.1

9.0

Integrations

Average: 8.6

9.1

Loyalty Analytics

Average: 8.8

9.2

Membership

Average: 8.8

Year Founded
2012

HQ Location
Bangalore, India

Company Website
https://www.xoxoday.com/

LinkedIn® Page
https://www.linkedin.com/company/xoxoday/

[
### AiTrillion
](https://www.g2.com/products/aitrillion-com-aitrillion/reviews)

[By AAAeCommerce Inc.](https://www.g2.com/sellers/aaaecommerce-inc)

[

(96)4.8 out of 5
](https://www.g2.com/products/aitrillion-com-aitrillion/reviews#reviews "Read AiTrillion Reviews")

Product Description

AiTrillion is a comprehensive eCommerce marketing automation platform built to help online store owners simplify, scale, and supercharge their business growth. Designed specifically for Shopify and ot

**Users:** CEO, Owner · **Industries:** Apparel & Fashion, Retail · **Market Segment:** 93% Small-Business, 4% Mid-Market

AiTrillion features and usability ratings that predict user satisfaction

9.5

Has the product been a good partner in doing business?

Average: 9.1

9.4

Integrations

Average: 8.6

9.0

Loyalty Analytics

Average: 8.8

9.4

Membership

Average: 8.8

RM

By combining 11 various customer interaction channels, the AI-powered platform makes it simple for me to communicate with millions of consumers...[Read review](https://www.g2.com/products/aitrillion-com-aitrillion/reviews/aitrillion-review-8157790)

AS

Before Aitrillion, we used Stamped.io on their enterprise plan for 4 years before deciding to migrate to Aitrillion. It would have been great if...[Read review](https://www.g2.com/products/aitrillion-com-aitrillion/reviews/aitrillion-review-9806377)

Year Founded
2018

HQ Location
Claymont, Delaware

Company Website
https://www.aaaecommerce.com/

LinkedIn® Page
https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps

[
### Kangaroo Rewards
](https://www.g2.com/products/kangaroo-rewards/reviews)

[By Kangaroo](https://www.g2.com/sellers/kangaroo)

[

(70)4.7 out of 5
](https://www.g2.com/products/kangaroo-rewards/reviews#reviews "Read Kangaroo Rewards Reviews")

Product Description

Drive customer loyalty and growth with Kangaroo Rewards, a leading omnichannel loyalty engine trusted by thousands of SMBs and Fortune 500 companies. Craft hyper-personalized engagement with targeted

**Users:** Owner, Marketing Manager · **Industries:** Retail, Food & Beverages · **Market Segment:** 69% Small-Business, 24% Mid-Market

User SentimentHow are these determined?

Reviewers frequently mention the user-friendly nature of the platform, its effectiveness in managing customer loyalty, and the exceptional customer support, particularly from account manager Mario. Users reported that the platform can be a bit clunky in the setup and integrations, and that the wide range of features and customization options may require some time to fully explore and optimize.

Kangaroo Rewards features and usability ratings that predict user satisfaction

9.5

Has the product been a good partner in doing business?

Average: 9.1

9.4

Integrations

Average: 8.6

9.4

Loyalty Analytics

Average: 8.8

9.8

Membership

Average: 8.8

Year Founded
2012

HQ Location
Montreal, Quebec

Company Website
https://www.kangaroorewards.com/

Twitter
@KangarooRewards

LinkedIn® Page
https://www.linkedin.com/company/2858709/

[
### Joy Loyalty
](https://www.g2.com/products/joy-loyalty/reviews)

[By Joy](https://www.g2.com/sellers/joy-63c8c36f-9510-47d2-8211-8fd2decce2cc)

[

(67)4.8 out of 5
](https://www.g2.com/products/joy-loyalty/reviews#reviews "Read Joy Loyalty Reviews")

Product Description

Joy is a customer loyalty platform for Shopify merchants that helps businesses increase customer retention through points-based rewards programs and social engagement features. The software enables e-

**Users:** Owner, CEO · **Industries:** Retail, Apparel & Fashion · **Market Segment:** 93% Small-Business, 6% Mid-Market

User SentimentHow are these determined?

Reviewers like the app's user-friendly interface, seamless integration with Shopify, and the responsive, helpful customer support team that assists with setup and resolves issues promptly. Reviewers mentioned some minor display bugs, lack of multilingual support for international stores, expensive subscriptions, incomplete line integration functions, and limitations in awarding points for certain actions as areas for improvement.

Joy Loyalty features and usability ratings that predict user satisfaction

9.4

Has the product been a good partner in doing business?

Average: 9.1

8.8

Integrations

Average: 8.6

8.5

Loyalty Analytics

Average: 8.8

8.8

Membership

Average: 8.8

HQ Location
N/A

Company Website
https://joy.so/

LinkedIn® Page
https://www.linkedin.com/company/joy-loyalty-program/

[
### Referrizer
](https://www.g2.com/products/referrizer/reviews)

[By Referrizer](https://www.g2.com/sellers/referrizer)

[

(92)4.6 out of 5
](https://www.g2.com/products/referrizer/reviews#reviews "Read Referrizer Reviews")

Product Description

The World's Most Advanced Marketing Automation Platform to Empower Your Local Business. Get more clients, maximize referrals, and improve your customer retention with our FREE TRIAL account. Partner u

**Users:** Owner · **Industries:** Health, Wellness and Fitness, Retail · **Market Segment:** 97% Small-Business, 1% Mid-Market

Referrizer features and usability ratings that predict user satisfaction

8.8

Has the product been a good partner in doing business?

Average: 9.1

8.3

Integrations

Average: 8.6

8.8

Loyalty Analytics

Average: 8.8

8.3

Membership

Average: 8.8

 ![Stephanie W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Stephanie W.")
SW

Cost effective and easy to use. Includes referral marketing as well as loyalty/rewards program.[Read review](https://www.g2.com/products/referrizer/reviews/referrizer-review-5088837)

SS

I love the ease of the platform and how everything is tied together. No more logging into different platforms to do my marketing! It is far easier...[Read review](https://www.g2.com/products/referrizer/reviews/referrizer-review-5470736)

Year Founded
2013

HQ Location
Miami, FL

Company Website
https://www.referrizer.com

Twitter
@Referrizer

LinkedIn® Page
https://www.linkedin.com/company/9288030/

[
### Snappy
](https://www.g2.com/products/snappy-snappy/reviews)

[By Snappy](https://www.g2.com/sellers/snappy-80df39ee-c714-43ba-ab26-786131517767)

[

(312)4.8 out of 5
](https://www.g2.com/products/snappy-snappy/reviews#reviews "Read Snappy Reviews")

Product Description

Snappy is the award-winning, all-in-one gifting company that spreads joy, shares gratitude, and takes the guesswork out of gifting. Founded in 2015, Snappy was named one of Inc.’s fastest-growing

**Users:** Human Resources Manager, Executive Assistant · **Industries:** Information Technology and Services, Human Resources · **Market Segment:** 57% Mid-Market, 24% Enterprise

Snappy features and usability ratings that predict user satisfaction

9.7

Has the product been a good partner in doing business?

Average: 9.1

0.0

No information available

0.0

No information available

0.0

No information available

KD

I love that Snappy allows recipients to choose their gifts, giving them the freedom to select something they really want and appreciate. Their...[Read review](https://www.g2.com/products/snappy-snappy/reviews/snappy-review-8199382)

 ![Verified User in Non-Profit Organization Management](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Non-Profit Organization Management")
AN

It's super easy and cost effective for small non-profits to use snappy. We met with a few other companies an Snappy happened to be the best product...[Read review](https://www.g2.com/products/snappy-snappy/reviews/snappy-review-8200154)

Year Founded
2015

HQ Location
New York, NY

Company Website
https://www.snappy.com

LinkedIn® Page
https://www.linkedin.com/company/snappy-app/

[
### BON Loyalty
](https://www.g2.com/products/bon-loyalty/reviews)

[By BON Loyalty](https://www.g2.com/sellers/bon-loyalty)

[

(59)4.8 out of 5
](https://www.g2.com/products/bon-loyalty/reviews#reviews "Read BON Loyalty Reviews")

Product Description

BON Loyalty is the leading Shopify loyalty application, crafted to increase your customer retention and sales streams thanks to powerful rewards programs, VIP tiers, ultimate referral programs, and ma

**Users:** Owner · **Industries:** Retail, Apparel & Fashion · **Market Segment:** 88% Small-Business, 8% Mid-Market

User SentimentHow are these determined?

Users like the ease of setup, the stability of the application even with other plugins running, and the quick, effective support team that often resolves issues within the same day. Users experienced issues with the need to upgrade their plan to access basic features, leading to unnecessary expenses, and a lack of integration with email sites.

BON Loyalty features and usability ratings that predict user satisfaction

9.7

Has the product been a good partner in doing business?

Average: 9.1

8.5

Integrations

Average: 8.6

9.0

Loyalty Analytics

Average: 8.8

8.8

Membership

Average: 8.8

Year Founded
2021

HQ Location
N/A

Company Website
https://bonloyalty.com/

LinkedIn® Page
https://www.linkedin.com/company/bon-loyalty/

[
### TrustWILL
](https://www.g2.com/products/trustwill/reviews)

[By CWILL](https://www.g2.com/sellers/cwill)

[

(45)4.8 out of 5
](https://www.g2.com/products/trustwill/reviews#reviews "Read TrustWILL Reviews")

Product Description

TrustWILL is an all-in-one customer retention solution that helps merchants build trust, increase engagement, and drive long-term growth. By combining powerful product reviews with a robust loyalty an

**Industries:** Retail · **Market Segment:** 73% Small-Business, 2% Enterprise

User SentimentHow are these determined?

Reviewers appreciate the user-friendly setup, the option for customers to upload their photos, the automated email feature for reviews, and the efficient import of reviews. Reviewers experienced difficulties in navigating the app initially, lack of a milestone rewards feature, inability to see the total number of reviews, and the absence of multilingual support in the basic plan.

TrustWILL features and usability ratings that predict user satisfaction

9.7

Has the product been a good partner in doing business?

Average: 9.1

9.4

Integrations

Average: 8.6

9.2

Loyalty Analytics

Average: 8.8

9.5

Membership

Average: 8.8

Year Founded
2014

HQ Location
201 Commonwealth Ct Cary, NC 27511 United States

Company Website
https://www.cwill.com/

LinkedIn® Page
https://www.linkedin.com/company/channelwill/

[
### Talon.One
](https://www.g2.com/products/talon-one/reviews)

[By Talon.One](https://www.g2.com/sellers/talon-one)

[

(61)4.5 out of 5
](https://www.g2.com/products/talon-one/reviews#reviews "Read Talon.One Reviews")

Product Description

Talon.One is the most powerful incentives engine that unifies loyalty, promotions and gamification into one holistic platform. Backed by enterprise-grade security and scalability, Talon.One empower

**Industries:** Retail, Consumer Goods · **Market Segment:** 56% Mid-Market, 33% Enterprise

User SentimentHow are these determined?

Users like the intuitive and user-friendly interface, the flexibility of the platform, the quick and helpful support team, and the ability to handle multiple campaigns simultaneously. Reviewers experienced some complexity in setting up campaign rules, lack of depth in dashboard analytics, and some hidden logic in the interface that requires time to learn and clarify.

Talon.One features and usability ratings that predict user satisfaction

9.6

Has the product been a good partner in doing business?

Average: 9.1

8.5

Integrations

Average: 8.6

7.8

Loyalty Analytics

Average: 8.8

7.9

Membership

Average: 8.8

Year Founded
2015

HQ Location
Berlin, Germany

Company Website
https://www.talon.one/

Twitter
@talonone

LinkedIn® Page
https://www.linkedin.com/company/talon.one/

[
### Marsello
](https://www.g2.com/products/marsello/reviews)

[By Marsello](https://www.g2.com/sellers/marsello)

[

(31)4.4 out of 5
](https://www.g2.com/products/marsello/reviews#reviews "Read Marsello Reviews")

Product Description

The omnichannel loyalty and marketing solution for retail and hospitality brands. Marsello is a user-friendly loyalty and marketing tool that helps brands manage every aspect of their customer marketi

**Industries:** Hospitality, Food & Beverages · **Market Segment:** 74% Small-Business, 26% Mid-Market

Marsello features and usability ratings that predict user satisfaction

9.2

Has the product been a good partner in doing business?

Average: 9.1

10.0

Integrations

Average: 8.6

8.3

Loyalty Analytics

Average: 8.8

10.0

Membership

Average: 8.8

 ![Mark R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mark R.")
MR

loyalty and repeat customers customers like vouchers you send i like the feedback reports [Read review](https://www.g2.com/products/marsello/reviews/marsello-review-2671253)

 ![Verified User in Hospitality](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Hospitality")
AH

I love how Goody is multifaceted. It's not just a straight out loyalty system as it provides useful marketing tools, customer insight and is very...[Read review](https://www.g2.com/products/marsello/reviews/marsello-review-2808535)

Year Founded
2014

HQ Location
Wellington, Wellington

Company Website
https://www.marsello.com/

Twitter
@MarselloApp

LinkedIn® Page
https://www.linkedin.com/company/marsello-app/

[
### Dyrect
](https://www.g2.com/products/dyrect/reviews)

[By Dyrect](https://www.g2.com/sellers/dyrect)

[

(37)4.8 out of 5
](https://www.g2.com/products/dyrect/reviews#reviews "Read Dyrect Reviews")

Product Description

Dyrect is the ultimate warranty infrastructure solution provider. People and their needs have changed over time. Now they just want the best experience and brands need the best warranty infrastructure

**Industries:** Computer Software, Health, Wellness and Fitness · **Market Segment:** 73% Small-Business, 24% Mid-Market

Dyrect features and usability ratings that predict user satisfaction

9.7

Has the product been a good partner in doing business?

Average: 9.1

9.6

Integrations

Average: 8.6

10.0

Loyalty Analytics

Average: 8.8

9.4

Membership

Average: 8.8

BV

Thanks to Dyrect's QR code-based warranty process, we've seen a significant 35% increase in warranty registrations.[Read review](https://www.g2.com/products/dyrect/reviews/dyrect-review-8259505)

 ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail")
IR

The warranty registration after the customer purchased a product from our brands on Shopify really helped us. We were able to increase our customer...[Read review](https://www.g2.com/products/dyrect/reviews/dyrect-review-8732999)

Year Founded
2022

HQ Location
Sunnyvale, CA

Company Website
https://www.dyrect.co/

LinkedIn® Page
https://www.linkedin.com/company/dyrect-co/

[
### Fielo
](https://www.g2.com/products/fielo/reviews)

[By Fielo](https://www.g2.com/sellers/fielo)

[

(29)4.5 out of 5
](https://www.g2.com/products/fielo/reviews#reviews "Read Fielo Reviews")

Product Description

Software that helps brands digitally work with their partners, engage consumers, and motivate their own employees. Whether you are rewarding consumers for their purchase frequency, or incentivizing c

**Market Segment:** 55% Enterprise, 38% Mid-Market

Fielo features and usability ratings that predict user satisfaction

8.8

Has the product been a good partner in doing business?

Average: 9.1

8.1

Integrations

Average: 8.6

8.3

Loyalty Analytics

Average: 8.8

8.9

Membership

Average: 8.8

JQ

Fielo is very friendly to use. It is possible to configure all the loyalty program rules alone (with no IT involvement). It is algo very...[Read review](https://www.g2.com/products/fielo/reviews/fielo-review-8467762)

Year Founded
2013

HQ Location
Minneapolis, MN

Company Website
https://www.fielo.com

Twitter
@Fielo\_loyaltyUS

LinkedIn® Page
https://www.linkedin.com/company/fielo/

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