User Sentiment
How are these determined?
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
- ZoomInfo Marketing is a tool that provides B2B data, intent signals, and segmentation options to help businesses target the right audience and run effective marketing campaigns.
- Reviewers like the depth and accuracy of the data provided by ZoomInfo Marketing, its ability to identify high-intent accounts, the ease of integration with marketing and CRM tools, and the platform's advanced targeting and segmentation features.
- Users mentioned that the platform can feel complex and overwhelming at first, the pricing is on the higher side, especially for smaller teams, and the data, while mostly accurate, still requires occasional validation.
