Blueshift remains a dependable, high-performing platform for unifying customer data and driving cross-channel marketing automation. Its real-time data sync, intuitive journey builder, and strong segmentation tools make executing personalised campaigns across email, mobile, and overall; it continues to deliver multi-touch customer engagement effectively.

It has a lot of useful features: flexibility in the definition of new properties and segments, connectors for external systems to inject/share data (social media, data warehouses, marketing platforms, ...), easy and straightforward installation both on websites and apps, great support (fast, committed and helpful), the "AI workbench" section offers the possibility to run scripts to calculate new complex metrics or to apply AI algorithms. Users management is simple and very flexible, offering very detailed access levels to resources (especially the access to personal information is carefully managed). Overall, it has all the features you would expect in a CDP for big enterprises (managing it in a proper way and exploiting all its capabilities requires dedicated resources).

You can gather all kinds of touchpoint info on customer profile level easily, like e-mail data, website data, advertising data to create a full customer profile that you can use to create segmentations or audiciens to create relevant personalizations in your advertising. External data can be easily imported through automations API connections or imports of CSV files.