It has a lot of useful features: flexibility in the definition of new properties and segments, connectors for external systems to inject/share data (social media, data warehouses, marketing platforms, ...), easy and straightforward installation both on websites and apps, great support (fast, committed and helpful), the "AI workbench" section offers the possibility to run scripts to calculate new complex metrics or to apply AI algorithms. Users management is simple and very flexible, offering very detailed access levels to resources (especially the access to personal information is carefully managed). Overall, it has all the features you would expect in a CDP for big enterprises (managing it in a proper way and exploiting all its capabilities requires dedicated resources).

You can gather all kinds of touchpoint info on customer profile level easily, like e-mail data, website data, advertising data to create a full customer profile that you can use to create segmentations or audiciens to create relevant personalizations in your advertising. External data can be easily imported through automations API connections or imports of CSV files.

I use BlueConic for popup dialogues and dynamic content within our websites. I like how it allows us to dynamically insert content and personalize it based on user journeys, which helps keep our systems low and users engaged. I find the dynamic content on the page results in offloading our systems, which is a great benefit. Additionally, we really like the customization available, which we can apply per site. The setup was also very easy, which was an added bonus.