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Lead Capture reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

Best Lead Capture Software for Small Businesses

    Products classified in the overall Lead Capture category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Lead Capture to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Lead Capture category.

    In addition to qualifying for inclusion in the Lead Capture Software category, to qualify for inclusion in the Small Business Lead Capture Software category, a product must have at least 10 reviews left by a reviewer from a small business.

    Top 10 Lead Capture Software for Small Businesses

    • ZoomInfo
    • CallRail
    • Lusha
    • Outgrow
    • Second Street
    • Landingi
    • Octopus CRM
    • Avochato
    • FormAssembly
    • Mailmunch

    Compare Small Business Lead Capture Software

    G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
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    (4,245)4.4 out of 5
    Optimized for quick response

    ZoomInfo Powered by DiscoverOrg combines the world’s most comprehensive business database with best-in-class technology to fuel your go-to-market strategy from start to finish, and provide an accurate, 360-degree view of customers, prospects, and opportunities. With robust features and integrations seamlessly incorporated into your workflows, the company is on a mission to deliver MORE. More leads for sales and marketing teams. More closed deals for sales organizations. More efficiency for opera

    (693)4.6 out of 5
    Optimized for quick response
    Entry Level Price:$45 per month

    CallRail is here to bring complete visibility to the marketers who rely on quality inbound leads to boost success and sustain growth. Our customers live in a results-driven world, and giving them a clear view into their digital marketing efforts is a first priority for CallRail. Often overlooked by other marketing tools or analytics platforms, we see the opportunities in surfacing and connecting data from calls, forms, chat and beyond—helping our customers achieve better outcomes. CallRail’s

    (1,035)4.3 out of 5
    Optimized for quick response
    Entry Level Price:Free 5 credits/month

    Lusha helps business professionals establish a fast and true connection with their leads, contacts, and candidates. B2B engagement is based on trust. Lusha helps you build that trust using simple tools which allow you to enrich and verify business profiles. Today, over 250,000 sales representatives, recruitment managers and marketers transform the way they engage with their leads, contacts and candidates by using Lusha on a daily basis. Our customers range from small and medium businesses to

    (222)4.8 out of 5
    Optimized for quick response

    Outgrow allows you to better acquire, qualify and engage leads by making it easy to build personalized quizzes, calculators, assessments, recommendations, polls & chatbots. No developers or designers required! Outgrow has a host of design templates which are fully optimized for mobile, desktop, and tablet, and are easily embeddable into your advertising, websites, mobile apps, social media, SMS and email communication. In addition, there are over 300 pre-made content pieces and funnels tha

    (53)4.7 out of 5

    Second Street is an audience engagement software platform used by over 4,000+ companies. Our platform gives users the power to build contests, interactive content, and emails. This includes sweepstakes, photo contests, ballots, quizzes, polls, newsletters, drip campaigns, and more! Our partners use Second Street to drive revenue, database growth, and audience engagement. They do this by selling sponsorships to advertisers or creating custom solutions that identify hot sales leads, add new peo

    (187)4.4 out of 5

    Landingi is an everyday marketing platform to run marketing campaigns with landing pages independently. The platform offers multiple solutions to support customers at every step of marketing campaign creation using landing pages, from design, through the campaign's launch, integration, optimization, to conversion. Landingi platform comes with an incredible intuitive drag & drop editor where you can design beautiful landing pages, mobile pages, and sales funnels effortlessly. With 300+ ready

    (88)4.6 out of 5
    Entry Level Price:from 6,99 USD / mo

    Octopus CRM is an all-in-one LinkedIn automation software designed for marketers, business owners and recruiters to improve prospecting and lead generation on LinkedIn and allows to: - send personalized connection requests in bulk - mass message 1st level connections - auto endorse skills of your 1st level contacts - auto view hundreds of LinkedIn profiles / day Also, Octopus CRM allows to build a customizable sales funnel on LinkedIn and convert prospects into paying customers with ease. In

    (194)4.4 out of 5
    Optimized for quick response

    In today’s connected world, customers are in the driver’s seat. Customers want the flexibility to communicate with businesses across any channel and when they do, their experiences need to be personalized, instant, and always on. Facing increasing customer demands, sales, marketing, and customer support teams must rise to the occasion. Fortunately, Avochato makes it easy for all teams to connect with customers and deliver a seamless and efficient experience every step of the way from lead capt

    (215)4.4 out of 5
    Entry Level Price:$89/mo 1 user

    FormAssembly is an all-in-one web form building and data collection platform. With the combination of our easy-to-use form builder, robust integration to Salesforce, and high security and compliance standards, companies are able to save time, money, and effort in their day-to-day processes and get the maximum benefit out of the data they collect.

    (30)4.3 out of 5
    Entry Level Price:$19 0 NA MONTH

    Mailmunch is the complete lead growth and email marketing service for bloggers, solopreneurs, startups, and enterprises. From B2B to B2C, over 500,000 businesses count on Mailmunch to generate thousands of leads every day and grow their revenue from email marketing. Here's everything that you can do with Mailmunch: - Build email lists with a wide variety of opt-in form for every industry and use case - Nurture these leads with lead nurturing sequences - Lower cart abandonment and generate repe

    (96)4.5 out of 5

    Successful B2B Marketers Start Here. Promote your content with the #1 B2B Content Syndication Lead Generation Network. B2B Marketers are empowered with self-serve and full-service solutions to achieve lead generation success with content. Here's how it works: • Syndicate content across the largest B2B lead generation network • Reach professional decision makers actively researching business-related topics • Set company and job specific filters (including ABM) • Capture intent-based leads mat

    (45)4.7 out of 5
    Entry Level Price:$0.15 email

    Wiza takes the pain out of prospecting. Turn LinkedIn Sales Navigator searches and saved leads into a list of verified lead emails. Features include: LinkedIn scraping Email validation Pay As You Go and credit rollover CSV Download Outreach.io & Salesforce integration Individual profile email finder Free no-email scrapes Unlimited scan queues With Wiza, you can prospect at scale, generate leads quickly and reach out with confidence. Get lead emails with 99.5% deliverability so you and y

    (43)4.5 out of 5

    All-in-one lead generation & sales acceleration platform that helps automate your customer acquisition with data-driven experiments, making failure impossible.

    (45)4.5 out of 5
    Optimized for quick response

    Slintel, the leader in capturing technographics-powered buying intent, helps companies uncover the 3% of active buyers in their target market. Slintel evaluates over 100 billion data points and analyzes factors such as buyer journeys, technology adoption patterns, and other digital footprints to deliver market & sales intelligence. Slintel's customers have access to the buying patterns and contact information of more than 17 million companies and 70 million decision makers across the world.

    (101)4.6 out of 5
    Entry Level Price:FREE 1

    An intuitive no-code conversational apps builder that combines the benefits of conversational interface with rich UI elements. Landbot is a user-friendly no-code solution for creation of conversational apps which are a natural evolution of chatbots. Conversational apps combine benefits of an interactive conversational interface with rich UI elements while automating advanced data workflows like business applications. Hence, they address business needs on both the communication and process autom

    (560)4.2 out of 5

    AWeber is a market leader of small business email marketing software. Founded in 1998, AWeber has over 20 years of proven success helping more than one million customers around the world reliably connect with their prospects and customers through powerfully-simple email marketing software. Along with its award-winning 24/7 US-based customer support, AWeber delivers the ability to quickly build responsive landing pages, load and manage contacts, send amazing emails, send instant push notification

    (493)4.4 out of 5

    Today’s top sales orgs know the value of better data—smarter scoring, better routing, and more revenue won. Clearbit automatically updates your sales records with accurate, verified company and contact data. With best-in-class data at your fingertips, you’ll have better insights into your prospects and more time to connect with them. Better data also means better targeting: Set up smart lead scoring and segmented lists, so you always reach out with the right message. Plus, get alerts when key

    (36)4.5 out of 5
    Entry Level Price:$40 50 credits / 1 user

    Swordfish is the world's most powerful person search engine. Swordfish aggregates data from the world's top person identity verification providers such as Hoovers, Dun & Bradstreet, Experian and hundreds of other independent sources & live feeds to bring you up to date, valid, direct contact information for the people you are looking for. Swordfish is used by the world's top recruiters, sales and investigative professional's at the world's top defence, tech and government agencies. F

    (120)4.7 out of 5
    Entry Level Price:$24 user/month

    NetHunt CRM blends entirely with Gmail, placing the full-featured CRM right next to your emails. Everything you need is now available in Gmail inbox: customer profiles, deals and opportunities, data filters and views, team collaboration, email tracking, bulk email campaigns, and much more! Built inside Gmail -- Integrated with Google Apps -- Available as a web version! NetHunt has Professional and Enterprise subscription that plans are coming with the 14-day trial – no credit card required.

    (39)4.6 out of 5

    Contact Form 7 is a tool to manage multiple contact forms.

    (21)4.6 out of 5

    CallPage is conversational marketing software which helps to turn website visitors into sales calls, instantly. The #1 Callback Automation for your website that helps you connect with buyers faster. Use CallPage and provide immediate free phone callback to your leads in 28 seconds.

    (78)4.4 out of 5
    Entry Level Price:$99 per month

    ShortStack is a digital marketing platform built for engagement, lead collection and marketing automation. Create unique contest landing pages and quizzes, run social contests, choose winners, send emails and analyze results - all from one place. From instant win and photo-vote contests to hashtag contests and simple sweepstakes, use our readymade, customizable templates to build mobile-responsive landing pages in minutes.

    (21)4.2 out of 5

    Justuno is an AI-powered visitor conversion platform trusted by Shopify retailers of all size. Utilizing billions of data-points, it provides intelligent lead capture, personalized website messaging, and actionable insights that turn clicks into conversions. From upsell and cross-sell to exit offers and abandoned cart recovery, messaging banners, and more — Justuno has it all. • Advanced Pop-Ups & On-Site Messaging The simplest and most effective way to build your email list, generate sales

    (24)4.0 out of 5
    Entry Level Price:$0

    GROW YOUR EMAIL LIST Create beautiful displays with easy to use audience targeting and triggers designed to get people to join your list and buy from your store. REDUCE CART ABANDONMENT WITH TARGETED DISPLAYS Launch targeted pop ups and flyouts with exit intent and special discounts to close the sale before people go away. DRIVE REPEAT VISITS & SALES WITH AUTOMATED EMAILS Send abandoned cart emails, autoresponders, coupon reminders, and welcome series that drive people back to your site

    (42)4.3 out of 5
    Entry Level Price:$29

    TexAu is a growth automation platform to scale businesses faster. TexAu automates all your manual work on social media platforms and helps you generate leads faster. We have TexAu Desktop App and also a cloud solution. With TexAu: - You can extract data from any social media platform including Facebook, LinkedIn, Twitter and Instagram - Perform actions like sending messages, sending connection requests, and perform cross-platform Drip campaigns - TexAu also allows you to create workflows

    (20)4.1 out of 5

    Lead generation tool with email finder. Just select your search criteria and our tool will give you list of leads with names, corporate email, position, Linkedin url, company name, website, industry and more!

    (49)4.3 out of 5
    Entry Level Price:$9.95 per month

    EmailMeForm benefits at a glance: - Built for non-tech savvy users, no coding required - DIY intuitive form and survey builder interface - Drag & drop fields ready for immediate implementation and customization - Unlimited number of forms you can create at no cost - Advanced features like autoresponder, form logic, email notifications, security data encryption, reports, personalization, collaboration, file upload, and more. - 100+ free editable templates for quick setup - Bespoke solutions

    Infonyze is a B2B lead generation, prospecting, and list building platform, designed to easily find influencers and create complete B2B prospecting lists in moments.

    (15)3.8 out of 5

    Spree Commerce empowers the world’s sellers by providing them with a versatile, modular open-source ecommerce platform that allows for easy integrations with every major third-party service. Spree benefits from a vibrant, international community of over 500 designers, developers and other professionals who have enthusiastically contributed to the growing platform since 2008, making it one of the top open source projects in the world. In 2013, the company launched Wombat, a sophisticated piece of

    (28)4.5 out of 5

    Integrate your CRM or Email software with your Lead Generation sources through LeadsBridge LeadsBridge integrates over 240 tools and provides a top-notch support service to help marketers avoid any flow interruption. LeadsBridge makes it easy to sync your CRM or Email software with your favorite solutions. Eight brand new tools to turn your Lead Gen system into a solid environment of high-performing tools. Thanks to MeetingLeads you can sync Google Calendar and other appointment scheduler so

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    Check out the G2 Grid® for the top Lead Capture Software products. G2 scores products and sellers based on reviews gathered from our user community, as well as data aggregated from online sources and social networks. Together, these scores are mapped on our proprietary G2 Grid®, which you can use to compare products, streamline the buying process, and quickly identify the best products based on the experiences of your peers.
    Leaders
    High Performers
    Contenders
    Niche
    ZoomInfo
    AWeber
    CallRail
    EmailMeForm
    Spree Commerce
    FormAssembly
    ShortStack
    CallPage
    NetLine Corporation
    NetHunt CRM
    Justuno
    Clearbit Enrich
    Outgrow
    Lusha
    bant.io
    Avochato
    Landingi
    Privy
    Infonyze | B2B Lead Generation, Prospecting, and List Building
    LeadsBridge
    Slintel
    GetProspect
    Mailmunch
    Second Street
    Contact Form 7
    Landbot
    Swordfish
    Wiza
    TexAu
    Octopus CRM
    Market Presence
    Satisfaction

    Learn More About Lead Capture Software

    What is Lead Capture Software?

    Lead capture software is essential for companies that demand growth as it helps in providing new sales opportunities and increases productivity. This software automates customer acquisition based on real customer data. Lead capture software provides lead capture integrations with any web or landing pages to engage with the audience dynamically. The benefits include content engagement along with conversions and lead enrichment.

    In addition to discovering new business opportunities, companies need to integrate with sales and marketing software solutions to turn these opportunities into actual sales. These integrations allow the transfer of lead data between the company’s lead capture tools and sales or marketing software. Lead capture software provides a platform for B2B marketers to increase lead conversions as well as lead quality. It enables marketers to improve conversion rates and identify new customers by acquiring leads from social media ads, lead capture forms, blog posts, and so on. There are different techniques that marketers can use to capture leads like surveys, search engine marketing, and digital marketing campaigns.

    Key Benefits of Lead Capture Software

    • Capture leads from digital channels such as social media, email, and websites
    • Create new sales opportunities
    • Identify the source of leads to get a better understanding of marketing strategies and effective marketing channels
    • Integrate with web or landing pages powered by artificial intelligence (AI) for better personalized content recommendations

    Why Use Lead Capture Software?

    Lead capture software is essential for any business in the competitive market as it helps to find new sales opportunities. These opportunities result in the growth and development of a business and also play an important role in the sales process. This software delivers a platform for marketers to personalize web page abandonment using third-party intent data integrations. Lead capture software delivers better lead quality and increased lead volume by capturing web visitor’s abandonment.

    This tool creates a list of potential customers and includes options to export and import data to and from various file formats like spreadsheets. With the help of lead capture software, managing multiple marketing channels along with creating customizable reports becomes easy. Every business needs this tool for monitoring their current customers. Lead capture software enhances employee engagement as well as focuses on document and sales agent management. It provides all the essential tools for project management and sales collaboration. The easy customization and integration features of lead capture tools makes them perfect for marketing and sales automation.

    Who Uses Lead Capture Software?

    Lead capture software is a tool that businesses use to find new sales opportunities. This software helps marketers, sales representatives, and event managers to gather, verify, and organize meaningful data and contact information about their customers. Lead capture software is used by salespeople to gather information from sources including lead forms, landing pages, social media, events, and more. This software is used by marketers to improve lead quality while focusing on lead conversion. It also helps them create conversational landing pages which leads to an increase in pay-per-click (PPC) conversion rates.

    Lead capture software is used by freelancers and entrepreneurs to grow their audience, engage with their potential customers, and acquire new clients. To monitor and manage areas like client interaction, sales analytics, and lead conversion, entrepreneurs invest in automated systems such as CRM software, which enable them to supervise various aspects of their business effectively and also boost productivity. Lead software tools make it easier for recruitment managers to engage with their leads and contacts, helping them build a fast and professional connection with their candidates. This enhanced B2B engagement results in reforming and verifying the business profiles smoothly.

    Kinds of Lead Capture Software

    Web leads — Leads are usually captured using web forms. A website visitor who has filled out their information in the web form would be termed as a web lead. Web leads play an important part for prospering companies as it attracts the right visitors who are engaged with useful information. Capturing customer information helps build trust and converts web visitors into potential prospects.

    Email leads — Email leads are leads where the contact information has been collected through an opt-in form. Once the email list has been signed up by a contact, it is easier to nurture the leads through email channels. Marketers collect email leads as it is the first point of conversion in the customer journey. It is easier for them to convert these email leads into paying customers. Email leads help businesses to increase their reach and visibility, thus building professional relationships with their current customers.

    Call leads — The contact information that is saved from incoming phone calls serve as call leads. Connecting data from calls is an easy way of getting more qualified sales calls. It drives the conversion of potential customers into sales calls. Call leads help to get insights from sales calls, connect with people in a better way and generate more business.

    Social media leads — Any useful information provided by a social media user could be defined as a social media lead. Creating accounts or pages on different social media platforms and sharing promotional content plays an important role in modern consumer consumption. Collecting leads on social media helps to get in touch with potential customers as it caters to a specific target audience. A lot of lead capture products create a list of leads from LinkedIn. Like Facebook and Instagram, LinkedIn offers lead generation forms that use profile information to prefill sections.

    Lead Capture Software Features

    Lead database — Lead capture software helps in creating lead details from various sources and storing the data in a centrally organized database. It assists in importing and exporting the accessible lead data to and from various formats like spreadsheets, plain text, etc.

    Lead reporting — This software helps companies create lead lists to meet business requirements and keep track of how marketing and sales efforts are performing with lead reports. Lead reports show information about the status and source of leads and give insight on the conversion rates of leads.

    Lead forms — Lead forms on landing pages are a powerful tool in improving sales processes. It is a feature on the website that allows users to collect information from their visitors, thus making it easier for companies to contact interested buyers. These forms are usually created for specific uses like an email newsletter signup or e-book downloads.

    Integration — Integrating qualified leads into sales workflows is an important step towards measuring power-driven data decisions. Integrating lead capture with sales and marketing solutions is important as it helps to transfer leads between them. Lead capture software’s integration with other systems helps nurture leads along the sales pipeline and turns prospective buyers into customers, thus making this software a valuable resource to the company.

    Potential Issues with Lead Capture Software

    Managing warm leads — A warm lead refers to someone who has already shown interest in the company’s product or service either by following up through the company's website or by signing up on the email newsletter. Managing warm leads can be an issue because even though the need is identified from the prospect, it is difficult to understand the time frame and the budget. The prospect’s will to spend and the decision to implement the new system are important factors that should be dealt with when considering warm leads.

    Managing warm leads is important as they are better prospects and more likely to convert. Companies should nurture warm leads as a part of their sales process. By using the right set of lead generation tools, it becomes easier to understand the right and useful information that the customers demand. Identifying visitors and converting warm leads into paying customers also becomes less challenging. Thus, managing warm leads also ensures high-quality leads.

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