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Creatio Pros and Cons: Top Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users find Creatio's platform to be user-friendly, enhancing their experience with intuitive navigation and extensive training. (43 mentions)
Users value the high level of customizability in Creatio, enabling tailored solutions for unique business needs. (28 mentions)
Users value the customization capabilities of Creatio, enhancing their sales processes with user-friendly, low-code tools. (23 mentions)
Users value the efficiency of Creatio, which enhances problem-solving and optimizes operations seamlessly. (23 mentions)
Users value the user-friendly interface and extensive customization options of Creatio, enhancing their sales and operational processes. (23 mentions)
Users love the automation capabilities of Creatio, which streamline development and optimize various business processes. (19 mentions)
Users find the learning curve steep, with complex forms and outdated resources making the process cumbersome. (13 mentions)
Users find missing features in Creatio, particularly for service businesses, hindering their sales pipeline effectiveness. (13 mentions)
Users face limited features in Creatio, requiring additional tools for service-oriented sales pipelines and encountering documentation gaps. (11 mentions)
Users find the complexity of the interface challenging, requiring technical knowledge and developer assistance for effective use. (7 mentions)
Users face limited customization options with Creatio, leading to frustrations with integration and documentation inadequacies. (7 mentions)
Users face integration issues with Creatio, limiting analytics and automation without additional costs for external tools. (1 mentions)

Top Pros or Advantages of Creatio

1. Ease of Use
Users find Creatio's platform to be user-friendly, enhancing their experience with intuitive navigation and extensive training.
See 43 mentions

See Related User Reviews

Rahul S.
RS

Rahul S.

Small-Business (50 or fewer emp.)

5.0/5

"Good to have tool for a organisation"

What do you like about Creatio?

No code capability's to design work flow Easily configurable option to drag and drop feature

Verified User
U

Verified User

Mid-Market (51-1000 emp.)

5.0/5

"Great support for customer service"

What do you like about Creatio?

Creatio's platform is a well-built tool that empowers our school to handle substantial quantities of data with remarkable efficiency. This capability

2. Customizability
Users value the high level of customizability in Creatio, enabling tailored solutions for unique business needs.
See 28 mentions

See Related User Reviews

Rahul S.
RS

Rahul S.

Small-Business (50 or fewer emp.)

5.0/5

"Good to have tool for a organisation"

What do you like about Creatio?

No code capability's to design work flow Easily configurable option to drag and drop feature

Verified User
U

Verified User

Mid-Market (51-1000 emp.)

5.0/5

"Great support for customer service"

What do you like about Creatio?

Creatio's platform is a well-built tool that empowers our school to handle substantial quantities of data with remarkable efficiency. This capability

3. Customization
Users value the customization capabilities of Creatio, enhancing their sales processes with user-friendly, low-code tools.
See 23 mentions

See Related User Reviews

NP

Nynke P.

Small-Business (50 or fewer emp.)

5.0/5

"Strong CRM to support the Sales Process"

What do you like about Creatio?

In order to use the platform to support our sales process, our organization has required quite a bit of customization. Creatio has proven to be the pa

Verified User
A

Verified User

Enterprise (> 1000 emp.)

5.0/5

"Flexibility for unique business needs"

What do you like about Creatio?

Creatio allows you to customize from top to bottom using low-code tools. Changes can be made with little to no programming knowledge saving both time

4. Efficiency
Users value the efficiency of Creatio, which enhances problem-solving and optimizes operations seamlessly.
See 23 mentions

See Related User Reviews

Suzanne S.
SS

Suzanne S.

Mid-Market (51-1000 emp.)

5.0/5

"Agile, Flexible, and User-Friendly—No Complaints!"

What do you like about Creatio?

Agile and flexible, a great UI, good team to support

BD

Bill D.

Small-Business (50 or fewer emp.)

5.0/5

"Extremely powerful workflow and contact management tool."

What do you like about Creatio?

All in one business multitool based upon no code ease of implementation and set up for the way your business is run not the way and out of the box too

5. Features
Users value the user-friendly interface and extensive customization options of Creatio, enhancing their sales and operational processes.
See 23 mentions

See Related User Reviews

Rahul S.
RS

Rahul S.

Small-Business (50 or fewer emp.)

5.0/5

"Good to have tool for a organisation"

What do you like about Creatio?

No code capability's to design work flow Easily configurable option to drag and drop feature

Verified User
U

Verified User

Mid-Market (51-1000 emp.)

5.0/5

"Great support for customer service"

What do you like about Creatio?

Creatio's platform is a well-built tool that empowers our school to handle substantial quantities of data with remarkable efficiency. This capability

6. Automation
Users love the automation capabilities of Creatio, which streamline development and optimize various business processes.
See 19 mentions

See Related User Reviews

Rahul S.
RS

Rahul S.

Small-Business (50 or fewer emp.)

5.0/5

"Good to have tool for a organisation"

What do you like about Creatio?

No code capability's to design work flow Easily configurable option to drag and drop feature

Verified User
U

Verified User

Mid-Market (51-1000 emp.)

5.0/5

"Great support for customer service"

What do you like about Creatio?

Creatio's platform is a well-built tool that empowers our school to handle substantial quantities of data with remarkable efficiency. This capability

Top Cons or Disadvantages of Creatio

1. Learning Curve
Users find the learning curve steep, with complex forms and outdated resources making the process cumbersome.
See 13 mentions

See Related User Reviews

Verified User
A

Verified User

Enterprise (> 1000 emp.)

5.0/5

"Flexibility for unique business needs"

What do you dislike about Creatio?

Many online reference materials are either outdated or difficult to understand for those with limited programming experience. It would be helpful to

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

0.0/5

"Creatio did not help me"

What do you dislike about Creatio?

entering in contact information was not simple or quick. There was a lag in time for the system to process it and the forms and fields were not strai

2. Missing Features
Users find missing features in Creatio, particularly for service businesses, hindering their sales pipeline effectiveness.
See 13 mentions

See Related User Reviews

D L.
DL

D L.

Mid-Market (51-1000 emp.)

3.0/5

"Great product"

What do you dislike about Creatio?

Limited social media integration is a goncern

JS

Justin S.

Small-Business (50 or fewer emp.)

4.5/5

"Creatio lets my small team tackle big problems!"

What do you dislike about Creatio?

One obstance that we have had to overcome is the focus on support for product-based businesses within the sales packages. As a service business we had

3. Limited Features
Users face limited features in Creatio, requiring additional tools for service-oriented sales pipelines and encountering documentation gaps.
See 11 mentions

See Related User Reviews

JS

Justin S.

Small-Business (50 or fewer emp.)

4.5/5

"Creatio lets my small team tackle big problems!"

What do you dislike about Creatio?

One obstance that we have had to overcome is the focus on support for product-based businesses within the sales packages. As a service business we had

Christian S.
CS

Christian S.

Enterprise (> 1000 emp.)

5.0/5

"Easy to use, Unlimited customization."

What do you dislike about Creatio?

Some limitation in the elements, like the one to display growth metrics

4. Complexity
Users find the complexity of the interface challenging, requiring technical knowledge and developer assistance for effective use.
See 7 mentions

See Related User Reviews

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

0.0/5

"Creatio did not help me"

What do you dislike about Creatio?

entering in contact information was not simple or quick. There was a lag in time for the system to process it and the forms and fields were not strai

SS

Shubh S.

Small-Business (50 or fewer emp.)

4.0/5

"Very powerful and flexible. Great CRM platform fie those moving away from legacy crm"

What do you dislike about Creatio?

Not easy to build using no code. Need technical knowledge

5. Limited Customization
Users face limited customization options with Creatio, leading to frustrations with integration and documentation inadequacies.
See 7 mentions

See Related User Reviews

D L.
DL

D L.

Mid-Market (51-1000 emp.)

3.0/5

"Great product"

What do you dislike about Creatio?

Limited social media integration is a goncern

Miguel C.
MC

Miguel C.

Small-Business (50 or fewer emp.)

5.0/5

"Vera good CRM"

What do you dislike about Creatio?

Documentation gaps: Some areas of the documentation can be either outdated or lacking in detail, which can slow down development or troubleshooting—e

6. Integration Issues
Users face integration issues with Creatio, limiting analytics and automation without additional costs for external tools.
See 1 mentions

See Related User Reviews

D L.
DL

D L.

Mid-Market (51-1000 emp.)

3.0/5

"Great product"

What do you dislike about Creatio?

Limited social media integration is a goncern

Creatio Reviews (311)

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Reviews

Creatio Reviews (311)

View 2 Video Reviews
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JB
"Rapid and Effective Development with Creatio"
What do you like best about Creatio?

I like that Creatio offers a Low Code platform, which significantly facilitates and accelerates development. This allows me to visualize sales opportunities and perform effective tracking. Additionally, the integration of artificial intelligence (AI) in Creatio adds extra value, optimizing processes and improving the overall user experience by allowing us to tackle complex challenges more efficiently. The ease and speed of development on the platform make everyday use more productive and less complicated. Review collected by and hosted on G2.com.

What do you dislike about Creatio?

The initial setup of Creatio required significant effort and time. Review collected by and hosted on G2.com.

Response from Irene Trofimova of Creatio

Jefferson,

Thank you for such a thoughtful review! It means a lot to hear that low-code tools and Creatio AI features are making your work faster, easier, and more productive.

GL
Gerente de Marketing
Mid-Market (51-1000 emp.)
"Flexibility and Adaptability that Drive Quick Results"
What do you like best about Creatio?

It offers flexibility, a quick live launch, and great adaptability. Review collected by and hosted on G2.com.

What do you dislike about Creatio?

I don't find anything that is useless. Simply, as an opportunity for improvement, I would suggest that the views and login load faster, as they often take a long time. Review collected by and hosted on G2.com.

Response from Irene Trofimova of Creatio

Geraldo, thank you so much for your review!

We’re thrilled to hear that Creatio’s flexibility, quick go-live, and adaptability are helping you manage your client portfolio and reach new prospects more effectively.

We also appreciate your note about speeding up views and login—feedback like this helps us keep improving the experience.

Jose F.
JF
VPA Tecnologia
Mid-Market (51-1000 emp.)
"CREATE a great NOCODE Process Platform"
What do you like best about Creatio?

Creatio has many valuable and interesting features, among them the agility to create processes quickly and simply without having to program, which accelerates the adoption of technology in all areas of the organization. Additionally, it can integrate with API services and many standard market platforms. It also has the ability to define dashboards with indicators natively without the need for development, just using existing components. It also has an excellent CRM that complements BPMN processes and the 360 view of the customer. All this speeds up the implementation and adoption process. The new AI and Agent capabilities add a lot of power and functionality to make work in different aspects more efficient by absorbing repetitive tasks so that users can focus on value-added tasks. Review collected by and hosted on G2.com.

What do you dislike about Creatio?

So far, we have not found any features that are missing or that we dislike. I could mention that the process of promoting applications between environments, depending on their level of complexity, can generate errors at the time of implementation, but the support team is always available to help us resolve any issues. Review collected by and hosted on G2.com.

Sam B.
SB
CEO
Small-Business (50 or fewer emp.)
"The most cost effective CRM on the market."
What do you like best about Creatio?

We’ve been using Creatio Sales CRM for over a year, and it has significantly improved how we manage leads, opportunities, and our entire sales pipeline. What really stands out is the platform’s low-code customization—we’ve been able to tailor processes to fit our unique workflow without spending a lot of time.

The user interface is clean and intuitive, making onboarding for new team members quick and easy. Our team especially appreciate the built-in AI-driven tools for lead scoring and forecasting, which have made our sales efforts more targeted and efficient.

Another huge plus is how seamlessly Creatio integrates with other systems we use, including marketing automation and customer service platforms. The unified data view helps our teams work smarter and collaborate more effectively across departments.

Overall, Creatio Sales CRM has been a game-changer for our organization. It’s fast, flexible, and powerful—ideal for any business looking to accelerate sales performance while maintaining adaptability.

Highly recommended! Review collected by and hosted on G2.com.

What do you dislike about Creatio?

I really don't know of many things I dislike about the product. Review collected by and hosted on G2.com.

Suzanne S.
SS
Global CRM Lead (Technical/IT)
Mid-Market (51-1000 emp.)
"Agile, Flexible, and User-Friendly—No Complaints!"
What do you like best about Creatio?

Agile and flexible, a great UI, good team to support Review collected by and hosted on G2.com.

What do you dislike about Creatio?

Nothing that I can think of, it’s a great product and a great supportive team Review collected by and hosted on G2.com.

Response from Irene Trofimova of Creatio

Suzanne, thank you for your kind words! We’re glad Creatio’s flexibility and support team are helping you achieve global consistency and agility. We appreciate your trust and partnership.

KP
Mid-Market (51-1000 emp.)
"Flexible CRM with powerful automation capabilities"
What do you like best about Creatio?

Creatio’s low-code tools make it easy to create and automate complex business workflows. I especially appreciate the flexibility of the process designer and the ability to integrate with other systems using REST APIs. Review collected by and hosted on G2.com.

What do you dislike about Creatio?

The UI can feel a bit outdated and clunky at times. Initial setup and customization require a steep learning curve if you're new to the platform. Review collected by and hosted on G2.com.

MM
Enterprise (> 1000 emp.)
"Howdens"
What do you like best about Creatio?

Based on my experience, Creatio has been a game-changer when it comes to quickly adapting and refining user experiences without needing to write code. What really stood out to me was how easy it was to release updates and deliver value fast, all at a relatively low cost. Review collected by and hosted on G2.com.

What do you dislike about Creatio?

That said, there’s a great opportunity for Creatio to enhance its already strong offering with a few additional UI elements. Features like radio buttons with pre-selected default options or toggles with customizable labels would take the platform’s flexibility to the next level and make it even easier to build polished, user-friendly experiences. Review collected by and hosted on G2.com.

Ariel H.
AH
Mid-Market (51-1000 emp.)
"Total Versatility for Any Business"
What do you like best about Creatio?

I liked that it is so versatile for any need of any company or business model. Review collected by and hosted on G2.com.

What do you dislike about Creatio?

Nothing about them displeases me, I need to get to know them better Review collected by and hosted on G2.com.

Response from Irene Trofimova of Creatio

Hello Ariel,

Thank you for sharing your comments! We are very pleased to know that you find Creatio versatile and suitable for different business needs.

We sincerely appreciate your review and look forward to continuing to support you as you continue to explore the platform.

Verified User in Information Technology and Services
AI
Mid-Market (51-1000 emp.)
"Great CRM platform"
What do you like best about Creatio?

What stood out most for me was how adaptable the platform is. Working with the marketing team, we had a fair few specific requirements around lead routing, campaign tracking, and UTM capture. With Creatio, I didn’t have to hack things together it’s properly structured, and the tools for configuration are solid. Also, it’s quite nice that non-tech folks could take over bits of the setup later on. Review collected by and hosted on G2.com.

What do you dislike about Creatio?

Nothing major to flag really. A few quirks here and there during initial setup, but nothing that couldn’t be sorted. Overall I’ve got a lot of respect for how the platform’s built. Don’t really have complaints just the usual learning curve. Review collected by and hosted on G2.com.

Victor F.
VF
Director Excelencia Organizacional
Mid-Market (51-1000 emp.)
"No-Code Simplicity at Its Best"
What do you like best about Creatio?

No code and the ease of programming within Review collected by and hosted on G2.com.

What do you dislike about Creatio?

Implementation time, when releasing new apps Review collected by and hosted on G2.com.

Response from Irene Trofimova of Creatio

Hello Victor,

Thank you for taking the time to leave a review. We are glad that you are enjoying the ease of no-code development with Creatio.

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