Top Free Lead Capture Software

Check out our list of free Lead Capture Software. Products featured on this list are the ones that offer a free trial version. As with most free versions, there are limitations, typically time or features.

If you'd like to see more products and to evaluate additional feature options, compare all Lead Capture Software to ensure you get the right product.

Top 10 Free Lead Capture Software in 2021

  • ZoomInfo
  • Lusha
  • Clearbit Enrich
  • Landingi
  • FormAssembly
  • Outgrow
  • NetLine Corporation
  • CallRail
  • Octopus CRM
  • ShortStack

View Free Lead Capture Software

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
Results: 60
(4,422)4.4 out of 5
Optimized for quick response

ZoomInfo combines the world’s most comprehensive business database with best-in-class technology to fuel your go-to-market strategy from start to finish, and provide an accurate, 360-degree view of customers, prospects, and opportunities. With robust features and integrations seamlessly incorporated into your workflows, the company is on a mission to deliver MORE. More leads for sales and marketing teams. More closed deals for sales organizations. More efficiency for operations. More control for

SS
ZoomInfo is the best database platform ever. The best thing that I like about it is the advance filter in which I am able to filter out the data... Read review
AC
The targeted lists and enhancements for databases Read review
(1,040)4.3 out of 5
Optimized for quick response
Entry Level Price:Free 5 credits/month

Lusha helps business professionals establish a fast and true connection with their leads, contacts, and candidates. B2B engagement is based on trust. Lusha helps you build that trust using simple tools which allow you to enrich and verify business profiles. Today, over 250,000 sales representatives, recruitment managers and marketers transform the way they engage with their leads, contacts and candidates by using Lusha on a daily basis. Our customers range from small and medium businesses to

ST
Lusha has a very user-friendly dashboard, and it has a data accuracy of 95%, which is simply a great thing for any lead generator. Furthermore, I... Read review
Nisarg P.
NP
- Linkedin Integration which helps in identifying the Executives details are available or nor direct from Linkedin - Their new update helps... Read review
(493)4.4 out of 5

Today’s top sales orgs know the value of better data—smarter scoring, better routing, and more revenue won. Clearbit automatically updates your sales records with accurate, verified company and contact data. With best-in-class data at your fingertips, you’ll have better insights into your prospects and more time to connect with them. Better data also means better targeting: Set up smart lead scoring and segmented lists, so you always reach out with the right message. Plus, get alerts when key

UF
The fact that you can easily connect with any of your prospective leads and get decent results at a nice price, is pretty much the best thing about... Read review
Matthew H.
MH
The information provided is very accurate, and also allows users to find additional contacts, together with LinkedIn profiles to obtain essential... Read review
(187)4.4 out of 5

Landingi is an everyday marketing platform to run marketing campaigns with landing pages independently. The platform offers multiple solutions to support customers at every step of marketing campaign creation using landing pages, from design, through the campaign's launch, integration, optimization, to conversion. Landingi platform comes with an incredible intuitive drag & drop editor where you can design beautiful landing pages, mobile pages, and sales funnels effortlessly. With 300+ ready

UI
The landing pages are easy to put together whether from a template or starting from scratch. There are options for most niches and the support... Read review
Pablo T.
PT
I'm in love with Landingi, but I think the best feature is that it is a great value for your money. As an agency I've inhouse developers so even... Read review
(254)4.4 out of 5
Entry Level Price:$89/mo 1 user

FormAssembly is an all-in-one web form building and data collection platform. With the combination of our easy-to-use form builder, robust integration to Salesforce, and high security and compliance standards, companies are able to save time, money, and effort in their day-to-day processes and get the maximum benefit out of the data they collect.

UE
Easy. No coding skills necessary. I was able to immediately use the product. Read review
RJ
The Salesforce Connectors which allow us to very quickly set up any sync with our Production or Sandbox environments. Read review
(228)4.8 out of 5
Optimized for quick response

Outgrow allows you to better acquire, qualify and engage leads by making it easy to build personalized quizzes, calculators, assessments, contests, forms/surveys, recommendations, polls & chatbots. No developers or designers required! Outgrow has a host of design templates which are fully optimized for mobile, desktop, and tablet, and are easily embeddable into your advertising, websites, mobile apps, social media, SMS and email communication. In addition, there are over 1000 pre-made cont

Christian Haugaard B.
CB
Advanced features that you will not find anywhere else (to my knowledge, and I did do research before choosing). The really amazing support is... Read review
Patricia  A.
PA
Easy to use, lovely customer serivce, a great way to create original content Read review

Successful B2B Marketers Start Here. Promote your content with the #1 B2B Content Syndication Lead Generation Network. B2B Marketers are empowered with self-serve and full-service solutions to achieve lead generation success with content. Here's how it works: • Syndicate content across the largest B2B lead generation network • Reach professional decision makers actively researching business-related topics • Set company and job specific filters (including ABM) • Capture intent-based leads mat

Carolina G.
CG
I found out about NetLine at a content marketing conference and it was one of the most valuable takeaways I had from it. I've reached my lead goals... Read review
Michael B.
MB
Netline allows us to identify leads in the earliest stages of the buying journey. Their cost is better than anyone out there. Their service is... Read review
(694)4.6 out of 5
Optimized for quick response
Entry Level Price:$45 monthly fee

CallRail is here to bring complete visibility to the marketers who rely on quality inbound leads to boost success and sustain growth. Our customers live in a results-driven world, and giving them a clear view into their digital marketing efforts is a first priority for CallRail. Often overlooked by other marketing tools or analytics platforms, we see the opportunities in surfacing and connecting data from calls, forms, chat and beyond—helping our customers achieve better outcomes. CallRail’s

UE
I really like the simplistic user interface. I wasn't sure what to expect going into it but they offer a free trial which lets you try out the... Read review
Jennifer T.
JT
All the data available including call recording - which we use for sales coaching, Lead tracking and source tracking Read review
(88)4.6 out of 5
Entry Level Price:from 6,99 USD / mo

Octopus CRM is an all-in-one LinkedIn automation software designed for marketers, business owners and recruiters to improve prospecting and lead generation on LinkedIn and allows to: - send personalized connection requests in bulk - mass message 1st level connections - auto endorse skills of your 1st level contacts - auto view hundreds of LinkedIn profiles / day Also, Octopus CRM allows to build a customizable sales funnel on LinkedIn and convert prospects into paying customers with ease. In

Andres francisco v.
AV
it is easy to use and with simple explanations. In addition, the user support is close and pleasant, I never had problems with my questions and... Read review
Richard E.
RE
Compared with other LinkedIn Software this is priced at just $40 where others are $150 + per month...some even have the audacity to charge a $1500+... Read review
(78)4.4 out of 5
Entry Level Price:$99 per month

ShortStack is a digital marketing platform built for engagement, lead collection and marketing automation. Create unique contest landing pages and quizzes, run social contests, choose winners, send emails and analyze results - all from one place. From instant win and photo-vote contests to hashtag contests and simple sweepstakes, use our readymade, customizable templates to build mobile-responsive landing pages in minutes.

AL
The multi-faceted templates that come standard can actually challenge businesses to come up with ways to use them. Where you might first use them... Read review
AM
Easy to use and very effective. It also lets us "Pause" our subscription so that we are only billed during the times we are using the platform. Read review
(133)4.3 out of 5
Optimized for quick response

Modus helps direct and indirect sellers transform sales engagement with better conversations to get sales done. The Modus Sales Hub is an intuitive, mobile sales enablement app powered by AI to provide instant access to content, interactive tools and skills development. Lead capture automates lead routing and responsiveness to improve event performance. With clear visibility into content, trade show performance, and seller capability, World-class brands, including Caterpillar, AT&T, and Phil

Dave J.
DJ
No costly or complex configuration, so it's easy to get started. Easy to maintain as well. Their support team is quick to respond to... Read review
PP
Fairly easy to add and edit content, compatible with different devices. Stores all of our marketing content in one place and it is easy to navigate... Read review
(120)4.7 out of 5
Entry Level Price:$24 user/month

NetHunt is a powerful CRM platform, especially useful for sales and marketing teams who rely on Gmail and other Google Workspace apps. With the recent launch of its Workflows feature, NetHunt took the leap from powerful CRM system to dedicated sales-growth hub. Now, it automates webform capture, drip campaigns, and contact-email linking. Algorithms and notifications make life easier… because sometimes working hard is too much hard work. You’re better than those itty-bitty tasks that you’ve go

Ning L.
NL
Amazing Gsuite integrated and very easy CRM platform which offers different functions to the users and it has free trial and online, documentation... Read review
Patel S.
PS
Friendly tool with a lot of many resources for the user to play around with, reasonable price and the NetHunt CRM can simply adapt to like any... Read review
(96)4.2 out of 5
Optimized for quick response

The high-tech world we live in has opened up new possibilities for how sales and marketing teams can build meaningful relationships with their prospects and customers. The innovation of mobile channels has created an outlet that many companies aren’t currently utilizing. Having trouble qualifying leads, converting prospects, or engaging with your customers? This is where Sonar mends the gap. Sonar is a leading business-text communication platform. With dozens of integrations, seamlessly connect

UR
I love how I can send messages right through my computer. Read review
(44)4.4 out of 5
Entry Level Price:$29

TexAu is a growth automation platform to scale businesses faster. TexAu automates all your manual work on social media platforms and helps you generate leads faster. We have TexAu Desktop App and also a cloud solution. With TexAu: - You can extract data from any social media platform including Facebook, LinkedIn, Twitter and Instagram - Perform actions like sending messages, sending connection requests, and perform cross-platform Drip campaigns - TexAu also allows you to create workflows

David H.
DH
The Recipes for automatation. Its easy and quickly to extract any data and work with this automatically with a Schema Flow. Read review
Ronel D.
RD
TexAu have a bunch of plus and you can use it so easily : 1. Awesome UI UX 2. Have a desktop/local version 3. 1 click to scrap Read review
(49)4.4 out of 5
Optimized for quick response

Slintel, the leader in capturing technographics-powered buying intent, helps companies uncover the 3% of active buyers in their target market. Slintel evaluates over 100 billion data points and analyzes factors such as buyer journeys, technology adoption patterns, and other digital footprints to deliver market & sales intelligence. Slintel's customers have access to the buying patterns and contact information of more than 17 million companies and 70 million decision makers across the world.

UI
I have used slintel for over 3 months now. Overall, I found the platform easy to use pretty straightforward. You can search by Companies,... Read review
Suhail A.
SA
The easy way to filter data helps us run outbound campaigns with so much ease. Read review
(42)4.6 out of 5
Entry Level Price:$40 50 credits / 1 user

Swordfish is the world's most powerful person search engine. Swordfish aggregates data from the world's top person identity verification providers such as Hoovers, Dun & Bradstreet, Experian and hundreds of other independent sources & live feeds to bring you up to date, valid, direct contact information for the people you are looking for. Swordfish is used by the world's top recruiters, sales and investigative professional's at the world's top defence, tech and government agencies. F

UC
When using the other free trials of Google extension email grabs, Swordfish grabbed the most personal emails which is what I need. Read review
Julián P.
JP
It is a very friendly and useful tool. It uses a good plugin for all the social media and it is super useful in linkedin. Read review
(94)4.4 out of 5

Spotler gives ambitious marketers the right email marketing and marketing automation software including services to grow their business. Whether is it marketing automation, lead generation, social media management, email marketing, eCommerce, sms marketing or transactional emails, we have the software to help you achieve your goals. With over 2500 clients in 8 European countries transmitting over 9 billion messages every year, Spotler is a European Marketing Technology power house.

AC
Spotler enables everyone to actually create the fancy email campaigns the big guys have, without spending the big guy budgets. It's not about what... Read review
SB
Using Spotler as your email marketing automation software has a few advantages. Firstly, the software is very user-friendly. Secondly, unlike other... Read review
(28)4.5 out of 5

LeadsBridge is an iPaaS solution that enables companies to enhance their omnichannel strategy orchestrating their business data. LeadsBridge fulfills your integration needs, focusing on bridging gaps between advertising platforms and sales funnels, and delivering tailor-made integrations made upon your business needs. The LeadsBridge platform is suited for companies that want to streamline their advertising activities by integrating the marketing technology stack with Facebook & Instagram

Ardalan Z.
AZ
It's very simple to set up and very affordable. You don't need to set a huge budget for it and you certainly can just try it out to make sure it's... Read review
PA
Leadsbridge works great for connecting our facebook leads ad to our CRM (Ontraport). When we signed up it was the ONLY solution for our CRM. Not... Read review
(114)4.7 out of 5
Entry Level Price:FREE 1

An intuitive no-code conversational apps builder that combines the benefits of conversational interface with rich UI elements. Landbot is a user-friendly no-code solution for creation of conversational apps which are a natural evolution of chatbots. Conversational apps combine benefits of an interactive conversational interface with rich UI elements while automating advanced data workflows like business applications. Hence, they address business needs on both the communication and process autom

Dan Y.
DY
I first got into automation using forms and email automaton. Now I am an avid no code builder enthusiast and like to use bots for fun and for... Read review
AM
the easy use and the way things work in the dashboard Read review
(24)4.0 out of 5
Entry Level Price:$0

GROW YOUR EMAIL LIST Create beautiful displays with easy to use audience targeting and triggers designed to get people to join your list and buy from your store. REDUCE CART ABANDONMENT WITH TARGETED DISPLAYS Launch targeted pop ups and flyouts with exit intent and special discounts to close the sale before people go away. DRIVE REPEAT VISITS & SALES WITH AUTOMATED EMAILS Send abandoned cart emails, autoresponders, coupon reminders, and welcome series that drive people back to your site

Robin C.
RC
It's a free program that actually works! Very user friendly and easy to set up, then forget. Read review
Curtis H.
CH
I really like this system because it allows me to customize the popups and banners on my website in order to be able to capture a greater amount of... Read review
(45)4.7 out of 5
Entry Level Price:$0.15 email

Wiza takes the pain out of prospecting. Turn LinkedIn Sales Navigator searches and saved leads into a list of verified lead emails. Features include: LinkedIn scraping Email validation Pay As You Go and credit rollover CSV Download Outreach.io & Salesforce integration Individual profile email finder Free no-email scrapes Unlimited scan queues With Wiza, you can prospect at scale, generate leads quickly and reach out with confidence. Get lead emails with 99.5% deliverability so you and y

UI
to extract list from Sales Nav - simple and fully integrated with Sales Nav. you can also extract Saved Search Read review
Nick S.
NS
Its quick, effective, and does the best to deliver. Read review
(21)4.6 out of 5

CallPage is conversational marketing software which helps to turn website visitors into sales calls, instantly. The #1 Callback Automation for your website that helps you connect with buyers faster. Use CallPage and provide immediate free phone callback to your leads in 28 seconds.

Filip D.
FD
I love that CallPage detects when a potential customer visits our website and offers him a free call back from our company before he decides to... Read review
Maksym V.
MV
Thanks to CallPage our customers don’t have to wait on hold which translates into better customer experience. I like the simplicity of the widget... Read review
(21)4.2 out of 5

Justuno is an AI-powered visitor conversion platform trusted by Shopify retailers of all size. Utilizing billions of data-points, it provides intelligent lead capture, personalized website messaging, and actionable insights that turn clicks into conversions. From upsell and cross-sell to exit offers and abandoned cart recovery, messaging banners, and more — Justuno has it all. • Advanced Pop-Ups & On-Site Messaging The simplest and most effective way to build your email list, generate sales

AA
Really easy to use. Creating and displaying coupon on Justuno only takes us about 10,15 minutes and they work great. we love the rules function... Read review
AR
It’s very easy to setup and launch, allowing me to engage with my customers online though pop up messages Read review
(49)4.3 out of 5
Entry Level Price:$9.95 per month

EmailMeForm benefits at a glance: - Built for non-tech savvy users, no coding required - DIY intuitive form and survey builder interface - Drag & drop fields ready for immediate implementation and customization - Unlimited number of forms you can create at no cost - Advanced features like autoresponder, form logic, email notifications, security data encryption, reports, personalization, collaboration, file upload, and more. - 100+ free editable templates for quick setup - Bespoke solutions

Hannah M.
HM
Want a form and survey builder that is as easy to use as Google forms but gives you web code to paste into your browser? This is your completely... Read review
UA
I think it has a pretty smooth looking interface but could probably work on some of its functionality and add a few other cool add ons to it as... Read review
(47)4.7 out of 5
Entry Level Price:$0 0 NA NA

SimilarWeb Sales Solution allows you to find, win, retain and expand more business all from a single solution. With data on over 80 million companies we can help you: - Find relevant new accounts for your business by filtering by over 100 qualification criteria - Qualify accounts using advanced digital metrics, through a native Salesforce connector (or another system through API) - Fully understand your prospects and customers by using in depth market intelligence data including web traffic,

anthony B.
AB
It is very easy to use and read. The UI is very user-friendly. The data is also very valuable and fairly accurate Read review
María P.
MP
I can see the most important metrics regarding the clients, for instance publishers who are driving traffic, traffic change, monthly visits, etc. I... Read review
(47)4.7 out of 5
Entry Level Price:$0 0 NA NA

SimilarWeb Sales Solution allows you to find, win, retain and expand more business all from a single solution. With data on over 80 million companies we can help you: - Find relevant new accounts for your business by filtering by over 100 qualification criteria - Qualify accounts using advanced digital metrics, through a native Salesforce connector (or another system through API) - Fully understand your prospects and customers by using in depth market intelligence data including web traffic,

anthony B.
AB
It is very easy to use and read. The UI is very user-friendly. The data is also very valuable and fairly accurate Read review
María P.
MP
I can see the most important metrics regarding the clients, for instance publishers who are driving traffic, traffic change, monthly visits, etc. I... Read review
(13)4.6 out of 5

Insites is a platform for efficiently selling digital services, such as websites, local directories, online advertising and SEO. Selling these services at scale can be a real challenge. Reps must invest time manually researching their prospects, or combine a mixture of tools to understand them properly. Insites automates all your research into a single optimised platform, that you can choose to integrate directly into your CRM. Insites creates high quality, branded reports, presentations and p

Dmytro Y.
DY
Silktide is a great tool, we use the white-labeled solutions and it works really good for our sales team and prospects. Our sales team ccan... Read review
AB
This tool has given sales departments the script needed to evaluate a potential client website in a very user friendly format. The support team is... Read review
(23)4.5 out of 5
Entry Level Price:from $ 0,29 per call

Convert 30 to 120% more web visitors into sales calls. Engaging website visitors when they’re hottest and turning them into instant or scheduled calls. Gain more inbound sales calls & higher revenue per call - via Widget, Forms, Lead Ads, Chatbot, mails, SMS and more. Take your call generation to the next level. LiveCall provides more than callback and call tracking. Our software give you everything you need to improve call generation, response time, sales results and efficiency of yo

Stefan P.
SP
It is very easy to use and it is low on cost. Read review
Danuta P.
DP
The software is very easy to set up. You just need to register and paste JS code on the website (in my case I've used Wordpress plugin). I run a... Read review
(11)4.6 out of 5
Entry Level Price:$39/m

Funnel CRM is a simple and easy-to-use cloud-based sales CRM solution that helps growing businesses, agencies, and freelancers sell smarter and faster without having to work too much.

UM
We started using this as a free software but then we moved to standard package as the product was able to meet our growing needs. We primarily used... Read review
Elizabeth M.
EM
Flexibility to create and embed web contact forms without any technical knowledge so you can easily capture potential customers. The program... Read review
(26)4.6 out of 5
Optimized for quick response

Purple helps venues optimize safety, enhance the customer experience, and drive revenue. This is achieved through connecting multiple data sources such as WiFi, sensors, BLE beacons, PoS and CCTV, to our cloud-based platform. From here, businesses get a holistic view of exactly what is happening in their space, enabling them to make informed decisions and drive meaningful action via a number of built-in intelligent space solutions.

AB
It's true when they say the company of Purple WiFi are valuable. They provide wifi easily and they were the first company to create such a high... Read review
CI
The easy interaction of people for free is what I like the best at Purple wifi. Read review

Learn More About Lead Capture Software

What is Lead Capture Software?

Lead capture software is essential for companies that demand growth as it helps in providing new sales opportunities and increases productivity. This software automates customer acquisition based on real customer data. Lead capture software provides lead capture integrations with any web or landing pages to engage with the audience dynamically. The benefits include content engagement along with conversions and lead enrichment.

In addition to discovering new business opportunities, companies need to integrate with sales and marketing software solutions to turn these opportunities into actual sales. These integrations allow the transfer of lead data between the company’s lead capture tools and sales or marketing software. Lead capture software provides a platform for B2B marketers to increase lead conversions as well as lead quality. It enables marketers to improve conversion rates and identify new customers by acquiring leads from social media ads, lead capture forms, blog posts, and so on. There are different techniques that marketers can use to capture leads like surveys, search engine marketing, and digital marketing campaigns.

Key Benefits of Lead Capture Software

  • Capture leads from digital channels such as social media, email, and websites
  • Create new sales opportunities
  • Identify the source of leads to get a better understanding of marketing strategies and effective marketing channels
  • Integrate with web or landing pages powered by artificial intelligence (AI) for better personalized content recommendations

Why Use Lead Capture Software?

Lead capture software is essential for any business in the competitive market as it helps to find new sales opportunities. These opportunities result in the growth and development of a business and also play an important role in the sales process. This software delivers a platform for marketers to personalize web page abandonment using third-party intent data integrations. Lead capture software delivers better lead quality and increased lead volume by capturing web visitor’s abandonment.

This tool creates a list of potential customers and includes options to export and import data to and from various file formats like spreadsheets. With the help of lead capture software, managing multiple marketing channels along with creating customizable reports becomes easy. Every business needs this tool for monitoring their current customers. Lead capture software enhances employee engagement as well as focuses on document and sales agent management. It provides all the essential tools for project management and sales collaboration. The easy customization and integration features of lead capture tools makes them perfect for marketing and sales automation.

Who Uses Lead Capture Software?

Lead capture software is a tool that businesses use to find new sales opportunities. This software helps marketers, sales representatives, and event managers to gather, verify, and organize meaningful data and contact information about their customers. Lead capture software is used by salespeople to gather information from sources including lead forms, landing pages, social media, events, and more. This software is used by marketers to improve lead quality while focusing on lead conversion. It also helps them create conversational landing pages which leads to an increase in pay-per-click (PPC) conversion rates.

Lead capture software is used by freelancers and entrepreneurs to grow their audience, engage with their potential customers, and acquire new clients. To monitor and manage areas like client interaction, sales analytics, and lead conversion, entrepreneurs invest in automated systems such as CRM software, which enable them to supervise various aspects of their business effectively and also boost productivity. Lead software tools make it easier for recruitment managers to engage with their leads and contacts, helping them build a fast and professional connection with their candidates. This enhanced B2B engagement results in reforming and verifying the business profiles smoothly.

Kinds of Lead Capture Software

Web leads — Leads are usually captured using web forms. A website visitor who has filled out their information in the web form would be termed as a web lead. Web leads play an important part for prospering companies as it attracts the right visitors who are engaged with useful information. Capturing customer information helps build trust and converts web visitors into potential prospects.

Email leads — Email leads are leads where the contact information has been collected through an opt-in form. Once the email list has been signed up by a contact, it is easier to nurture the leads through email channels. Marketers collect email leads as it is the first point of conversion in the customer journey. It is easier for them to convert these email leads into paying customers. Email leads help businesses to increase their reach and visibility, thus building professional relationships with their current customers.

Call leads — The contact information that is saved from incoming phone calls serve as call leads. Connecting data from calls is an easy way of getting more qualified sales calls. It drives the conversion of potential customers into sales calls. Call leads help to get insights from sales calls, connect with people in a better way and generate more business.

Social media leads — Any useful information provided by a social media user could be defined as a social media lead. Creating accounts or pages on different social media platforms and sharing promotional content plays an important role in modern consumer consumption. Collecting leads on social media helps to get in touch with potential customers as it caters to a specific target audience. A lot of lead capture products create a list of leads from LinkedIn. Like Facebook and Instagram, LinkedIn offers lead generation forms that use profile information to prefill sections.

Lead Capture Software Features

Lead database — Lead capture software helps in creating lead details from various sources and storing the data in a centrally organized database. It assists in importing and exporting the accessible lead data to and from various formats like spreadsheets, plain text, etc.

Lead reporting — This software helps companies create lead lists to meet business requirements and keep track of how marketing and sales efforts are performing with lead reports. Lead reports show information about the status and source of leads and give insight on the conversion rates of leads.

Lead forms — Lead forms on landing pages are a powerful tool in improving sales processes. It is a feature on the website that allows users to collect information from their visitors, thus making it easier for companies to contact interested buyers. These forms are usually created for specific uses like an email newsletter signup or e-book downloads.

Integration — Integrating qualified leads into sales workflows is an important step towards measuring power-driven data decisions. Integrating lead capture with sales and marketing solutions is important as it helps to transfer leads between them. Lead capture software’s integration with other systems helps nurture leads along the sales pipeline and turns prospective buyers into customers, thus making this software a valuable resource to the company.

Potential Issues with Lead Capture Software

Managing warm leads — A warm lead refers to someone who has already shown interest in the company’s product or service either by following up through the company's website or by signing up on the email newsletter. Managing warm leads can be an issue because even though the need is identified from the prospect, it is difficult to understand the time frame and the budget. The prospect’s will to spend and the decision to implement the new system are important factors that should be dealt with when considering warm leads.

Managing warm leads is important as they are better prospects and more likely to convert. Companies should nurture warm leads as a part of their sales process. By using the right set of lead generation tools, it becomes easier to understand the right and useful information that the customers demand. Identifying visitors and converting warm leads into paying customers also becomes less challenging. Thus, managing warm leads also ensures high-quality leads.