Front
Front is an AI customer operations platform built for the complexity of B2B customer relationships. It connects customer conversations, teams, AI agents, and tools on one platform so organizations can coordinate customer work across support, operations, customer success, account management, and other customer-facing teams. Front brings conversations across email, SMS, WhatsApp, live chat, social channels, and other connected channels into a shared workspace. Teams can assign clear ownership, collaborate directly alongside customer conversations, automate routing and workflows, coordinate handoffs across teams, and access relevant customer context without moving work across disconnected inboxes and tools. This gives teams greater visibility into the work behind each customer interaction while helping them respond accurately and efficiently. Front is particularly suited to complex B2B customer operations, where resolving a customer request may require multiple people, teams, systems, and steps. Rather than treating every interaction as an isolated support ticket, Front keeps the conversation connected to the context, ownership, and workflows required to move the customer's request forward. Integrations and APIs connect Front with the systems teams already use, helping relevant customer and operational information stay available where the work happens. AI works within the same workflows as your team. Autopilot, Front's omnichannel AI agent, runs complex customer work from end to end, and teams can build custom Autopilot agents for their brands, teams, and processes. Customers can also bring in external AI agents to join Front as teammates and set their scope and permissions. Copilot gives teams the context, the draft, and the prep for every customer conversation. Organizations decide where AI agents take on work, where human judgment is needed, and how both operate with shared context and clear guardrails. Front combines customer conversations with workflow automation, collaboration, analytics, integrations, and AI so teams can manage complex customer work without losing visibility or control as they scale. More than 9,300 businesses, including Uber Freight, Stripe, and OpenAI use Front to coordinate customer operations and keep teams, tools, and customer conversations in sync.
Average Rating: 4.6/5.0
Total Reviews: 2,472
How Do G2 Users Rate Front?
- Has the product been a good partner in doing business?: 9.1/10 (Category avg: 9.1/10)
- Automation: 8.4/10 (Category avg: 8.7/10)
- Integrations: 8.1/10 (Category avg: 8.6/10)
- Personalization: 8.4/10 (Category avg: 8.5/10)
Who Is the Company Behind Front?
- Seller: Front App
- Company Website:
- Year Founded: 2014
- HQ Location: San Francisco, CA
-
Twitter: @FrontHQ
9,411 Twitter followers -
LinkedIn® Page: www.linkedin.com
560 employees on LinkedIn®
Who Uses This Product?
- Who Uses This: Customer Success Manager, Account Manager
- Top Industries: Logistics and Supply Chain, Computer Software
- Company Size: 48% Small, 42% Medium
What Do G2 Reviewers Say About Front?
AI-generated summary from verified user reviews
Pros
- Users praise the ease of use of Front, enjoying its intuitive design and efficient email management features.
- Users love Front for its seamless team collaboration, ensuring organized communication and efficient workflow across departments.
- Users appreciate Front's clean interface and seamless collaboration features, enhancing team coordination and efficiency in managing inboxes.
- Users appreciate the effective communication in Front, which seamlessly integrates email management and team collaboration.
- Users find Front's smart commenting feature and organization tools essential for efficient communication and management.
Cons
- Users face challenges due to missing features like improved search functionality and better folder organization in Front.
- Users struggle with email tagging issues, finding it cumbersome to manage emails in their 'assigned to me' inbox.
- Users find email searching and management confusing, often resulting in stress and difficulty locating important messages.
- Users struggle with email management issues, including limited organization options and occasional system performance problems.
- Users find the limited features of Front disappointing, especially in relation to its high pricing for small businesses.
What Are Recent G2 Reviews of Front?
"Review from a trucking company"
Rating: 4.5/5.0 stars
— Adam M.
"Seamless Collaboration in Front with Internal Notes and Shared Context"
Rating: 4.0/5.0 stars
— Antonio G.
