# What is drift tool?

What is drift tool?

##### Post Metadata
- Posted at: almost 4 years ago
- Author title: Pinned by G2 as a common question



## Comments
### Comment 1

Hi there, 

Drift’s Conversation Cloud lets businesses engage with buyers in a personalized way at every stage of their journey — from researching to chatting with sales to post-sales help. It's made up of three core solutions: Conversational Marketing, Conversational Sales, and Conversational Service, all powered by our underlying Conversational AI. Conversational Marketing connects marketers and website visitors in real-time conversations to surface the right content for visitors, answer their questions, or qualify and convert best-fit buyers through the funnel. Conversational Sales helps sellers close deals faster by giving them a unified place to get real-time buyer insights, collaborate with teammates, and jumpstart personalized conversations through chat, video, email, or phone. Conversational Service provides real-time personalized customer care and helps support agents focus on high-priority customers by deflecting low-level issues and empowering customers to answer their own questions.

##### Comment Metadata
- Posted at: almost 4 years ago




## Related Product
[Drift](https://www.g2.com/products/drift/reviews)

## Related Category
[Conversational Marketing](https://www.g2.com/categories/conversational-marketing)

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