--- title: Smartling Reviews meta_title: 'Smartling Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 703 reviews by the users' company size, role or industry to find out how Smartling works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 703 scale: '5' date_modified: '2026-07-13' parent_category: name: Content Management url: https://www.g2.com/categories/content-management --- # Smartling Reviews **Vendor:** Smartling **Category:** [Translation Management Software](https://www.g2.com/categories/translation-management) **Average Rating:** 4.4/5.0 **Total Reviews:** 703 ## About Smartling Smartling is the AI Translation Platform that helps companies grow globally, faster. Recognized as the #1 translation management system (TMS), #1 website translation tool, and leading localization services provider (LSP) by G2 users and CSA Research, Smartling is built on a simple belief: translation should be always-on AI infrastructure, not a project-based afterthought. With 12 billion words translated annually, Smartling delivers an average turnaround of 1.3 days—10x faster than traditional LSP approaches—while reducing cost per word by up to 60%. What sets Smartling apart is its fully integrated TMS and language services on a single open platform. Smartling tests 70+ AI models monthly and auto-routes content to the best model for each use case—with built-in governance, audit trails, and quality controls that protect your brand at scale. Whether you need AI-only speed, AI + human post-editing, or full human translation, Smartling adapts to your quality and risk requirements. Smartling's Global Delivery Network (GDN) enables companies to translate their entire website without touching a line of code. A proxy-based solution that sits between users and your site, GDN automatically detects, translates, and delivers localized content in real time—so you can go multilingual fast, regardless of your underlying tech stack. Here's what makes Smartling stand out: Translation done your way. The platform provides the software, integrations, and services necessary for a successful translation program—all in one place. Whether it's our TMS, expert linguists, or integration with top-tier AI and machine translation models, we help you build a translation approach tailored to your specific needs—with full flexibility to bring your own models, data, and linguists. Work in the tools you already use. No more switching between screens—start, track, and complete translations within your preferred content platforms. Smartling offers 50+ integrations with popular CMS, commerce, and support tools, plus a customizable API for everything else. Provable quality at every step. Smartling's LQA Agent delivers 98+ MQM scores with human-in-the-loop review and 96+ MQM fully automated—removing up to two-thirds of content from the human review pipeline without sacrificing accuracy. Every translation includes a full audit trail of models, versions, and human edits. Smartling is trusted by hundreds of global brands, including IHG Hotels & Resorts, Shopify, Pinterest, State Farm, British Airways, OpenAI, and Lyft. ## Smartling Pros & Cons **What users like:** - Users find Smartling to be **very easy to use** , providing a simple and intuitive experience for localization. (169 reviews) - Users appreciate the **robust and customizable features** of Smartling, enhancing efficiency in translation workflows. (64 reviews) - Users appreciate the **helpfulness of project managers** at Smartling, enhancing their project experience and professional growth. (63 reviews) - Users love Smartling for its **intuitive interface** , which simplifies project management and enhances the translation experience. (60 reviews) - Users commend the **responsive customer support** of Smartling, enhancing collaboration and ensuring effective problem resolution. (55 reviews) - Users value the **intuitive user interface** of Smartling, facilitating quick adaptation and easy navigation for projects. (53 reviews) - Workflow Management (40 reviews) - Quality (38 reviews) - Efficiency (36 reviews) - Translation Memory (36 reviews) **What users dislike:** - Users often face **translation issues** , including poor quality, outdated entries, and confusing error tools. (67 reviews) - Users find the **difficult navigation** in Smartling challenging, especially for newcomers and in managing job assignments. (27 reviews) - Users face challenges with **missing features** , including the absence of mobile SDKs and limited control on large projects. (22 reviews) - Users experience **communication issues** with Smartling, leading to delays and difficulties in translator assignments and support. (20 reviews) - Users face **poor search functionality** that complicates navigation and affects efficiency during translation tasks. (20 reviews) - String Management Issues (17 reviews) - Slow Performance (16 reviews) - Users experience **inefficiency** due to delays in email notifications for available jobs, impacting timely responses. (14 reviews) - Quality Assurance Issues (14 reviews) - Accuracy Issues (13 reviews) ## Smartling Reviews ### 1. Smartling has been a solid translation management platform for our localization needs **Rating:** 5.0/5.0 stars **Reviewed by:** Rupak R. | Software Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** April 29, 2026 **What do you like best about Smartling?** Smartling’s automation capabilities are its biggest strength. The integrations with tools like GitHub, CMS platforms, and marketing tools significantly reduce manual effort. The translation workflows are well thought out, and the in‑context editing feature helps translators see how content will actually appear, which improves quality a lot. **What do you dislike about Smartling?** The learning curve can be a bit steep at the beginning, especially for users who are new to translation management systems. Some advanced features require time to fully understand and configure correctly. Pricing can also feel on the higher side compared to simpler tools, which may be a concern for small teams or startups. A bit more flexibility/customization in reporting would be a nice improvement. **What problems is Smartling solving and how is that benefiting you?** Smartling helps us scale translations without sacrificing quality. It eliminates a lot of manual coordination between developers, content writers, and translators. Automation, translation memory, and glossary management ensure consistency across languages while saving time and cost. It’s especially useful for managing frequent content updates in a structured and predictable way. ### 2. Streamlined Translation with Great Support **Rating:** 5.0/5.0 stars **Reviewed by:** Giulia L. | Translator, editor, proof reader, Mid-Market (51-1000 emp.) **Reviewed Date:** August 26, 2025 **What do you like best about Smartling?** Smartling makes managing translations across multiple languages incredibly simple. The user interface is intuitive, and the workflow automation saves a huge amount of time. I especially appreciate the collaborative features that allow translators, reviewers, and developers to work seamlessly in the same platform. The integrations with CMS and code repositories are smooth, and customer support is always responsive and knowledgeable. **What do you dislike about Smartling?** While Smartling is powerful, it can feel overwhelming at first because of the number of features and configuration options. **What problems is Smartling solving and how is that benefiting you?** Smartling is helping us centralize and streamline the entire translation process, which used to be manual, time-consuming, and prone to errors. By automating workflows and providing real-time visibility into translation progress, it reduces delays and improves consistency across all of our multilingual content. ### 3. Effortless Translation and Super Support from Smartling team **Rating:** 4.5/5.0 stars **Reviewed by:** Ekaterina K. | Marketing Operation Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** May 13, 2026 **What do you like best about Smartling?** I use Smartling as our main platform for translations, and I really enjoy the automation it provides to reduce the time for translation delivery. The all-in-one platform is easily managed, which is a big plus for our company. I also appreciate the progressing quality of the translations. It's fantastic that Smartling enables us to translate marketing assets into 49 global languages, significantly saving us time in the translation turnaround process. Another thing I really like is the support system – our Customer Success manager is always around to help answer any questions, and the support team is amazing. Additionally, the setup process was overall very quick and easy, despite the size of our company. **What do you dislike about Smartling?** The current formats that we can upload to translate are a bit limited. We need to separate our brands by tone of voice, specific terminology, etc., to make translations clearer, requiring quite some background work to set up before it'll work flawlessly in Smartling. **What problems is Smartling solving and how is that benefiting you?** We use Smartling to translate marketing assets into 49 global languages. It saves significant time with machine translation, automates local review processes, and lets teams amend translations on original assets with minimal manual effort. ### 4. Seamless Multilingual Integration, Excellent Support **Rating:** 4.0/5.0 stars **Reviewed by:** Lukas B. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 05, 2026 **What do you like best about Smartling?** I really value Smartling for its translation quality and GDN capabilities, which we used for our primary informational and sales websites. I appreciate how it allows for near-real-time translations of English source content into more than 15 languages without the need for coding additional pages. Smartling's framework and UI are very well developed, which makes it a premium product. The support team is very attentive and helpful at all times, and the client service teams are excellent. The drag-and-drop interface for documents is also very convenient. **What do you dislike about Smartling?** We did struggle a bit with form fields and random data being consumed by Smartling; and nailing down the specific rules for each page code / use-case was difficult, but we figured out everything eventually. Also the overall cost is premium-tier, and overages can add up, so be sure to align your project and budget with their team to avoid surprises. **What problems is Smartling solving and how is that benefiting you?** Smartling enables near-real-time translation into 15+ languages without coding extra pages, enhancing our primary informational and sales websites. ### 5. Easy to Use, but Poor Support, Surprise Fees, and Translation Errors **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** May 05, 2026 **What do you like best about Smartling?** platform is fairly easy to use, but that's about it. I've not had a great experience overall. **What do you dislike about Smartling?** The customer service has not been to the standard we were hoping for. We've had to spend a lot of time arguing with our reps to get what we need or what was promised. When we moved from basic to enterprise we were also not informed about 10% project management fees. Translations are not always accurate - many times things are wrong. Once a project was translated into the wrong language and not what we requested. Many other times we're needing to have internal reviewers make a lot of edits that their human reviewers missed. UX is not the most modern looking and is not entirely user friendly. Difficult to manage projects that are uploaded but not submitted, and hard to check/assess if all lines have been picked up by their AI when dealing with larger files. **What problems is Smartling solving and how is that benefiting you?** It's helpful to be able to manage multiple languages in one upload and to have the approved library to auto translate, but overall it's caused more problems than it's solved with the errors in translation that need to be reviewed and fixed by our team. ### 6. Intuitive Dashboard and Visual Context Make Localization Easy **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Translation and Localization | Mid-Market (51-1000 emp.) **Reviewed Date:** May 05, 2026 **What do you like best about Smartling?** First of all, the dashboard is easy to understand for the translator, it is intuitive. Also the visual context tab is very helpful, especially for localization of our product where desktop and mobile versions are involved. Automation with Braze for emails is also helpful, it allows to translate all the workload on one platform, and not to open many links as we did before. **What do you dislike about Smartling?** Although I have access as account owner, I mostly use Smartling as a translator, not a project manager. So as a translator I don't see any downsides. I can only assume that as account owner I need a special training because the platform offers great many functions **What problems is Smartling solving and how is that benefiting you?** I work on the project as a subcontractor through a third-party translation company. For me personally Smartling allows to see my statistics (wordcount), the invoicing is automated. Also the context tabs saves a lot of time and effort and allows to prevent many rounds by QA of the product. In comparison to other, mostly proprietary, translation and localization platforms the visual context is mega feature. I cannot provide specific numbers because as a subcontractor I do not see them. ### 7. Fast, User-Friendly AI Hub with High-Quality Translations **Rating:** 4.5/5.0 stars **Reviewed by:** Marta C. | Localization Quality Program Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 03, 2026 **What do you like best about Smartling?** It is fast and user-friendly, and the AI Hub is just so easy to set up and use. I was able to set up a profile and workflow with my company Gemini key in minutes and the raw translations we get are of great quality. A feature I also love is that Smartling shares the name of individual translators, so I always know who is giving us great quality and who needs more coaching. **What do you dislike about Smartling?** TM capabilities for bulk updating TM content are not great. Also, when using the LQA Suite for off-production LQA, there is no easy way to see the instructions that the original translation job had (you have to go back and forth between the original job and the LQA job) **What problems is Smartling solving and how is that benefiting you?** I use Smartling both as a TMS and for language services, so my company is virtually run on Smartling. ### 8. Good for Technical Translations, Streamlined Setup **Rating:** 3.5/5.0 stars **Reviewed by:** Alexandra G. | Senior Marketing Manager Europe, Mid-Market (51-1000 emp.) **Reviewed Date:** April 29, 2026 **What do you like best about Smartling?** I use Smartling for corporate website and print copy translations, and it helps me translate our content consistently into our two main European languages. Most translators are good at understanding our technical background and can convey the message and meaning rather than translating the exact words. This reduces the time my coworkers and I spend reviewing and editing what Smartling sends back. The quality of the translations, ease of use for all of our team members, and consistent turnaround times were major reasons for switching to Smartling. The initial setup was very easy; we only had to send our glossaries in our core languages and brand guidelines, and it was set up. We got a training session and were ready to go. **What do you dislike about Smartling?** Depending on which translator works on our translation, the style can sometimes be heavier and not flow as naturally. Also, when dealing with technical terms, they sometimes over-translate, not taking into account that some words make more sense to our audience in English than in their own language. Also, as LLMs improve, my prompting becomes more precise, and depending on the translator/editor, I sometimes find that LLMs handle the flow better and have a better understanding of the terms our audience uses, making the text sound more native. While French and German are pretty good, we are struggling more with other languages, where we do fewer translations and don't have a dedicated internal reviewer to train Smartling's teams on our expectations for these languages. **What problems is Smartling solving and how is that benefiting you?** I use Smartling to ensure fast, consistent translations into our 2 key European languages. ### 9. Helpful, Timely Support and Flexible Translations—But UI Feels Dated and Pricey **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Human Resources | Enterprise (> 1000 emp.) **Reviewed Date:** April 29, 2026 **What do you like best about Smartling?** I appreciate the dedication to evolving with the times, especially in the age of AI. There are many features and translation options that can vary by language, which makes it easy to customize. Having the GDN support when there was no dedicated localization manager was also so helpful. I can also say that the support was always timely and accommodating. **What do you dislike about Smartling?** I find the UI/UX to be quite dated and clunky compared to other enterprise TMSs. I also think it's a bit expensive, again compared to other offerings. I also think there should be regex feature in the search bar for more advanced search options. I also felt there was a lot of admin. I didn't havea. ton of control. Even when I wanted to give permissions to an external agency, I always had to go to the CSM. I didn't have a lot of freedom. **What problems is Smartling solving and how is that benefiting you?** The main problem Smartling solved was our website localization and having the option of using a GDN when there was no dedicated localization manager. For this, the cost value performance was ideal and fast. ### 10. Works ok overall, but GitHub integration and Markdown support is spotty **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Smartling?** Integrations got better over the last year, namely with GitHub. There are still some issues with it. Changes in configurations quickly hit the GitHub API rate limits, and forces the content to be fully re-processed again, which tends to take a bit to time to get it done. Although the interface seems a bit outdated, it simply works. It seems that function over aesthetics is the option, which is positive. Pricing tends to be high, namely for AI based translation, which becomes highly expensive quickly. So if you are looking at Smartling to have it for a AI translation only tool, do check the pricing, there might be better alternatives for AI powered translations. When we used the AI based translations the quality was ok-ish. Our content tends to be more on the technical side, and sometimes it would be a hit and miss. In terms of support and customer success or account managers, I'd say that the rotation is high and frequently changes. On the support side of things things tend to be solved, however sometimes they just take time. **What do you dislike about Smartling?** Some issues, namely with the GitHub integration have been reported for several years. Markdown support is spotty at best. We ended up developing a custom transformation to another format that Smartling handles better. Although it is mentioned that Smartling supports the GitHub flavored markdown, that is not entirely true. Task lists, and others are poorly supported and end up messing up the content. **What problems is Smartling solving and how is that benefiting you?** For us, at this point Smartling is a tool to support the human translation process. By using the GitHub integration we were able to build a fully automated pipeline that takes translated content and publishes on the website. On the other hand, every time the source content is changed, the updates are pushed to Smartling automatically. ## Smartling Discussions - [Can the software/service be validated?](https://www.g2.com/discussions/24358-can-the-software-service-be-validated) - 1 comment, 1 upvote - [Who are your translators?](https://www.g2.com/discussions/language-services-faq-bf8ca85a-c073-4601-b7a5-098db525996d) - 1 comment, 1 upvote - [What languages do you translate into?](https://www.g2.com/discussions/language-services-faq-b3a4fb2c-04f2-4f58-9a3b-0139d5002dec) - 1 comment, 1 upvote - [Do you offer any service level guarantees?](https://www.g2.com/discussions/language-services-faq-a3853011-6306-4e47-b27d-78991370fa18) - 1 comment, 1 upvote - [What is the difference between you and an LSP?](https://www.g2.com/discussions/language-services-faq-9eb4fdbb-d3c0-461d-bdb3-5a1c044a720a) - 1 comment, 1 upvote - [View Smartling pricing details and edition comparison](https://www.g2.com/products/smartling/reviews/smartling-review-4233708?section=pricing&secure%5Bexpires_at%5D=2026-07-13+18%3A33%3A46+-0500&secure%5Bsession_id%5D=469f2dd6-4b42-4f4c-8568-b13321bc745e&secure%5Btoken%5D=4642aa4ecb908f454199cf36f2adae81343b56de2cee6650ca84c93322b808df&format=llm_user) ## Smartling Integrations - [Acquia Customer Data Platform](https://www.g2.com/products/acquia-customer-data-platform/reviews) - [Adobe Creative Cloud](https://www.g2.com/products/adobe-creative-cloud/reviews) - [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) - [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - [Agentforce Service (formerly Salesforce Service Cloud)](https://www.g2.com/products/agentforce-service-formerly-salesforce-service-cloud/reviews) - [Akeneo PIM](https://www.g2.com/products/akeneo-pim/reviews) - [Bitbucket](https://www.g2.com/products/bitbucket/reviews) - [Braze](https://www.g2.com/products/braze/reviews) - [Builder.io](https://www.g2.com/products/builder-io/reviews) - [Canva](https://www.g2.com/products/canva/reviews) - [Contentful](https://www.g2.com/products/contentful/reviews) - [Contentstack](https://www.g2.com/products/contentstack/reviews) - [Drupal](https://www.g2.com/products/drupal/reviews) - [Dyspatch](https://www.g2.com/products/techdrop-labs-inc-dyspatch/reviews) - [Figma](https://www.g2.com/products/figma/reviews) - [Git](https://www.g2.com/products/git/reviews) - [GitHub](https://www.g2.com/products/github/reviews) - [GitLab](https://www.g2.com/products/gitlab/reviews) - [HubSpot Content Hub](https://www.g2.com/products/hubspot-content-hub/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) - [Hygraph](https://www.g2.com/products/hygraph/reviews) - [Iterable](https://www.g2.com/products/iterable/reviews) - [Jira](https://www.g2.com/products/jira/reviews) - [Knak](https://www.g2.com/products/knak/reviews) - [Lingoport Localyzer](https://www.g2.com/products/lingoport-localyzer/reviews) - [memoQ](https://www.g2.com/products/memoq/reviews) - [MessageGears Platform](https://www.g2.com/products/messagegears-platform/reviews) - [Optimizely Content Management System](https://www.g2.com/products/optimizely-content-management-system/reviews) - [Oracle Eloqua](https://www.g2.com/products/oracle-eloqua/reviews) - [Salesforce B2B Commerce](https://www.g2.com/products/salesforce-b2b-commerce/reviews) - [Salesforce B2C Commerce](https://www.g2.com/products/salesforce-b2c-commerce/reviews) - [Salesforce Marketing Cloud Suite](https://www.g2.com/products/salesforce-marketing-cloud-suite/reviews) - [Sanity](https://www.g2.com/products/sanity/reviews) - [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) - [ServiceNow Customer Service Management](https://www.g2.com/products/servicenow-customer-service-management/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [Sitecore Content Hub](https://www.g2.com/products/sitecore-content-hub/reviews) - [Sitecore Digital Experience Platform](https://www.g2.com/products/sitecore-digital-experience-platform/reviews) - [Sketch](https://www.g2.com/products/sketch/reviews) - [Slack](https://www.g2.com/products/slack/reviews) - [Squarespace](https://www.g2.com/products/squarespace/reviews) - [Storyblok](https://www.g2.com/products/storyblok/reviews) - [Strapi](https://www.g2.com/products/strapi/reviews) - [Temporal Cloud](https://www.g2.com/products/temporal-cloud/reviews) - [Uniform](https://www.g2.com/products/uniform/reviews) - [Webflow](https://www.g2.com/products/webflow/reviews) - [WordPress.com](https://www.g2.com/products/wordpress-com/reviews) - [WordPress Managed Hosting](https://www.g2.com/products/wordpress-managed-hosting/reviews) - [WordPress.org](https://www.g2.com/products/wordpress-org/reviews) - [WPML](https://www.g2.com/products/wpml/reviews) - [Yext](https://www.g2.com/products/yext/reviews) - [Zendesk for Customer Service](https://www.g2.com/products/zendesk-for-customer-service/reviews) ## Smartling Features **Translation Support** - Automated Translation - Workflows - Glossary - Image Translation - Traffic Analysis **Client Tools** - Billing and Invoicing - Client Portal - Client Management - Resource Management **Visitor Customization ** - Widgets - Language-Based Domains - Preferred Language Detection - Personalized Content **Translation Tools** - Computer-Assisted Translation - Glossary - User Permissions - Task Delegation - Comments and/or Mentions - Quality Assurance **Generative AI** - AI Text Generation **Generative AI** - AI Text Summarization - AI Text-to-Speech **Agentic AI - Translation Management** - Multi-step Planning - Decision Making ## Top Smartling Alternatives - [Phrase](https://www.g2.com/products/phrase-phrase/reviews) - 4.5/5.0 (1,284 reviews) - [Lokalise](https://www.g2.com/products/lokalise/reviews) - 4.7/5.0 (756 reviews) - [Transifex](https://www.g2.com/products/transifex/reviews) - 4.2/5.0 (719 reviews)