Lead Management Software

The only concern that I ever have in using Hubspot Marketing Hub is in regards to the Marketing Contact Tier levels and Credit Usage. Simply by going over the tier limit by 1 contact automatically pushes the account subscription into the next higher tier up, which is expensive if not truly needed. Review collected by and hosted on G2.com.

Through the strategic development of automated marketing workflows based on actual user activity, pre and post sales communications and specific triggers, it has allowed for increased sales, hands-free communication and high value growth. Review collected by and hosted on G2.com.

I was an ActiveCampaign user for 8 years, from 2017-2025. It was fantastic - the functionality was very robust - the most robust I've ever seen. To the point where I started relying on email marketing as the main revenue driver for my business.

So why am I giving it a 1-start review?

Because in late 2025, my account was shut down for no reason, and without warning. When I tried to log into my account, I just got an error message. I had to reach out to support to find out what happened.

At first, I thought it was an ActiveCampaign-wide problem. I waited a day, and tried again. No luck. I waited 2 days and tried again. Still no luck. After 3 days, I started to panic, and emailed customer support. It wasn't an ActiveCampaign problem. It was just my account.

When I emailed customer support, they said they're looking into it. When I asked for a deadline, they didn't commit to anything. They usually get back to me quickly, but another couple of days had passed by, I've already lost a lot of money because of this outage, and still no luck.

By this point, I started looking into other email marketing providers. By the time they got back to me, I already created an account at a different email marketing provider.

When they got back to me, they told me that they're taking so long because it's the holiday season. First of all, bad excuse. The number of days off during the holidays are two: Christmas and New Years.

Second of all, a lot of businesses (their customers) make the most sales during the holidays. This is not the time to work less hard on their end.

Another couple of days had passed by (I had already started using the other email marketing software), and they told me that it was a mistake on their end that my account was shut down automatically. They reinstated my account, but by then it was too late.

This was extremely poorly handled. If my account was shut down, I should have immediately received an email, explaining the situation, and something is being done about it. They should have also been a lot less casual about it.

For a business that relies heavily on email marketing, a mistaken shut down should have been top priority.

After everything was resolved, as a gesture, ActiveCampaign refunded me for one month of usage. Nice gesture, but I lost a lot more money than that, and I spent a lot more money than that on migrating everything from ActiveCampaign to the new email marketing software. Too bad that such a useful, robust, functional software treated a long-term customer like this, and messed up royally. Review collected by and hosted on G2.com.

Email marketing Review collected by and hosted on G2.com.

What I dislike most about Agentforce Sales is that, even though it’s powerful, it can feel overly complex and expensive for smaller businesses. Getting everything set up—automation, feature customization, and making full use of the AI capabilities—often requires skilled admins or developers. On top of that, if your data quality isn’t strong, the AI output and the sales insights you get may not be very reliable. Review collected by and hosted on G2.com.

Agentforce Sales addresses common sales challenges such as excessive manual work, scattered customer data, slow follow-ups, and limited visibility into the pipeline. It helps me by automating repetitive tasks, keeping all customer information in one place, improving lead tracking, and providing AI-driven insights so I can make decisions faster and more accurately. Overall, this boosts productivity, supports better customer engagement, and increases my chances of closing deals. Review collected by and hosted on G2.com.

What I dislike about HubSpot Sales Hub is that some of its more advanced features can become complex to configure, particularly when it comes to automation and customization. While the platform performs well overall, there can be occasional limitations when handling highly specific or non-standard workflows.

From a pricing perspective, costs can increase significantly as you scale or unlock more advanced features, which may make it less accessible for smaller teams or companies with tighter budgets. The ROI is there, but it often depends on fully utilizing the platform’s capabilities.

In terms of integrations, although there is a wide range available, some integrations require additional configuration or third-party tools to work seamlessly, which can add complexity and sometimes extra cost.

Lastly, while onboarding resources are helpful, the initial setup and learning curve for more advanced features can be time-consuming. Customer support is generally good, but response times can vary depending on the issue and subscription level. Review collected by and hosted on G2.com.

HubSpot Sales Hub is solving the challenge of managing sales activities across multiple tools and processes by centralizing everything into one platform. Before using it, it was difficult to keep track of emails, follow-ups, deal stages, and customer interactions, which often led to inefficiencies and missed opportunities.

By bringing all sales activities—communication, pipeline management, automation, and reporting—into one place, it creates much better visibility and organization. This makes it easier to track progress, prioritize deals, and ensure nothing falls through the cracks.

It also addresses the problem of time-consuming manual tasks through automation, such as follow-ups, task creation, and data entry. This significantly reduces administrative workload and allows more time to focus on higher-value activities like building relationships and closing deals.

Additionally, its integrations with other tools help eliminate data silos and keep systems aligned, improving overall workflow efficiency.

Overall, the main benefit is increased productivity, better pipeline visibility, and more efficient sales processes, which ultimately lead to improved performance and better outcomes. Review collected by and hosted on G2.com.

As easy as it is to implement Pipedrive into workflows in the sales team, it is sometimes difficult to establish good connections to other platforms and systems. It is definitely possible! The API support is great for individual solutions, but unfortunately, the native apps and integrations provided by Pipedrive often have limited capabilities here. Review collected by and hosted on G2.com.

We use Pipedrive to unify our sales processes, automate them, and thereby make them especially more efficient and effective. The Pipedrive Workflow Automations are the tool I currently find most useful - but also the insights and analyses that can be built in conjunction with the right field architecture are very valuable. Finally being able to see what the team is actually doing and how successful they are has allowed us to both further strengthen our peak performers and design useful tools for the rest, which support them in processes like hunting. Review collected by and hosted on G2.com.

Sometimes updates or changes made in Close dont reflect immediately, so I have to refresh the page to see the latest activity. This can be a little annoying when I’m in a hurry to check if a reply was sent or a note was saved. Also, I feel the notification alerts could be more reliable, because I still end up checking manually to make sure nothing is missed. Review collected by and hosted on G2.com.

Earlier in my daily work, I used to keep enquiry details in my phone notes or try to remember follow-ups in my head. On busy clinic days, a few things would slip through, and I had to double-check messages again and again. With Close, I can quickly see who contacted me, what we discussed earlier, and what I still need to do next, all on one screen. This reduces back-and-forth and saves time during the day. It also helps me keep a simple history of patient communication, so when someone messages again after a few days, I don’t start from zero. At last, it makes handling enquiries feel less messy and more controlled. It gives me a clearer view of pending work without adding extra steps. Review collected by and hosted on G2.com.

The initial setup requires some time, especially for teams that are new to CRM tools Review collected by and hosted on G2.com.

Before using CRMOne, we relied heavily on spreadsheets and disconnected tools, which led to duplicate data, missed follow-ups, and limited visibility into our sales pipeline. Review collected by and hosted on G2.com.

There is not much I dislike about Insider One. Overall it is a very useful and strong platform for our needs.

If I had to mention something, sometimes the platform feels very advanced and it takes time to explore and fully use all the features. We are not a classic e-commerce partner so our goals are very different, and learning how to track these goal in Insider takes a little bit time. But the Customer Success team is very helpful in these kind of things. Review collected by and hosted on G2.com.

Insider One solves the problem of managing all our marketing channels separately by bringing everything into one platform. We can handle mobile app, web, SMS, and email campaigns in a single place, which makes our work much more efficient and organized.

It also helps us understand our customers better through segmentation and data insights, so we can send more relevant and personalized messages. This improves our engagement and conversion rates.

Overall, it saves us time, reduces operational effort, and helps us grow our business with more effective and data-driven marketing. Review collected by and hosted on G2.com.

What I dislike about Semrush is that it can feel a bit overwhelming at first because there are so many tools and features. The pricing can also be a bit high for beginners or small creators who are just starting out. Once you get used to it, though, it becomes much easier to navigate and use effectively. Review collected by and hosted on G2.com.

Semrush helps solve the problem of figuring out what content to create and how to improve visibility on search engines. It makes keyword research, competitor analysis, and SEO optimization much more accessible in one place.

For me, it saves a lot of time when planning content for my website by showing what people are actually searching for and how competitive those topics are. This helps me create more focused, high-intent content that has a better chance of ranking and reaching the right audience. Review collected by and hosted on G2.com.

The reporting can be slow. Building a custom dashboard usually takes way more clicks than necessary. Also the landing page templates look a bit dated they work fine, but they won't win any design awards. Review collected by and hosted on G2.com.

We used to bounce between different apps for email and tracking deals our open requisitions. Last month during a big push for a new branch opening, having everything in one place meant no candidates slipped through the cracks. It's just made our daily hiring process much more organized. Review collected by and hosted on G2.com.

It would be nice to see more advanced automation options for managing larger cooperations, but honestly it's a minor thing – the platform covers everything I need day to day. Review collected by and hosted on G2.com.

Trackdesk has solved the biggest problems I had with older affiliate platforms. They were hard to use, didn't have enough features, and took too much time to manage. Trackdesk is simple and straightforward, so I can set up and track campaigns without any hassle. Also there is option to automate a lot of the boring tasks, so I can focus on growing my campaigns and business. Review collected by and hosted on G2.com.

The user journey can feel complex at times, and small campaign changes often require considerable effort. Reporting dashboards also lack sufficient customization and flexibility to effectively compare performance across initiatives. Review collected by and hosted on G2.com.

EVAM has been a fundamental pillar of our team’s promotional campaign initiatives, enabling access to multiple engagement channels including SMS, Push, WhatsApp, and META. It also provides capabilities such as cashback, offers, personalization, and dynamic campaign journeys. More recently, it has expanded to support interfaces for enterprise clients, extending its value beyond internal campaign execution. Review collected by and hosted on G2.com.

The audit permission level doesn't allow you to view flow designs, which isn't consistent with how other ESPs handle it - that's kind of irritatating when auditing potential client accounts. The two-step limit on pop-ups is restrictive, and adjusting image sizes within the pop-up builder is more difficult than it should be. Also having a deliverability 'score' section from 1-100 would be great. The analytics could be improved as well, but I have faith Omnisend will make these changes overtime. Review collected by and hosted on G2.com.

Omnisend centralizes email marketing, SMS, and analytics in one platform, which simplifies how I manage retention strategy for ecommerce clients. The practical benefit is speed - setting up flows, campaigns, and pop-ups without switching tools means I can focus on strategy rather than logistics. It makes it easy to A/B test, analyze performance, and segment audiences. Because of that, I can clearly see what's working and double down on it, and cut what isn't. That's the core of what I need it to do, and it does it well. Review collected by and hosted on G2.com.

The only drawback we’ve encountered is a small reporting detail related to currency conversion. In some revenue reports, euro and leva prices can occasionally appear together, which can require a quick manual check when reviewing performance. Review collected by and hosted on G2.com.

The majority of our accounts that use ContactPigeon’s platform have activated features that boost their sales and customer retention. The solution has also increased significantly their website traffic and customer engagement. Review collected by and hosted on G2.com.

I sometimes struggle with conveying the data/ findings to my leadership - Today it requires logging in to the platform and then 5-10 minutes to paint the picture for them. So, it'd be easier if I can create view-only access reports that could be shared with anybody.

I'd also love to see the support of Meta alongside LinkedIn and Google - I think the former is a bigger black box than the latter two, so just waiting for that to be launched. Review collected by and hosted on G2.com.

I use Fibbler to understand the efficacy of my LinkedIn ad spends, linking spends to ROI seamlessly. Review collected by and hosted on G2.com.

Lack of templates. Also, triggers & actions is not fully supported. Review collected by and hosted on G2.com.

Lack of templates. Also, triggers & actions is not fully supported.

Eliminates manual or technical efforts required for reporting. We can perform data refreshes more frequently and see the data more deeply. Review collected by and hosted on G2.com.

As easy as it is to use, as someone who doesn't have the most email management or CRM experience, there is a lot to see when you navigate through and sometimes I worry we aren't using all the features to our advantage. Review collected by and hosted on G2.com.

It is helping us drive sales, awareness for new collections and collaborations and gives us a way to track our customers and it syncs with Shopify so we're able to easily segment out our list. Review collected by and hosted on G2.com.

Some advanced automation rules are less flexible, requiring workarounds for cross-region customer journeys. The reporting dashboard lacks deep customization for EU compliance exports and wholesale-specific KPIs like repeat-order campaign ROI. Integrations with some smaller German logistics and accounting tools require extra setup instead of native connectors. The user interface can feel less modern, and certain bulk actions take more steps than expected. SMS deliverability to certain EU countries can be inconsistent, which affects time-sensitive restock alerts. Review collected by and hosted on G2.com.

Comarch Marketing Automation unifies our leads, preventing lost data and automating communications, saving hours of manual outreach. It scores and segments customers, focuses on high-value buyers, and reduces inconsistencies, improving conversion rates. Review collected by and hosted on G2.com.

When the volume of data is absurdly large, it cuts off a bit or it bugs out. Review collected by and hosted on G2.com.

Detrics simplifies my report management, makes data downloading easier, and integrates easily. It allows me to organize and schedule queries with just a few clicks, making it very user-friendly and easy to use. Review collected by and hosted on G2.com.

Umm, sometimes it adds filters and disrupts the tracking of Paid Traffic and names it as Direct Traffic. Review collected by and hosted on G2.com.

It allows me to collect all my campaign data under one roof. I can generate tracking numbers, add them to my landing pages, and easily track the traffic coming to those phone numbers. It also provides a clear picture of which keyword and campaign URL drove traffic to the landing page. On top of that, it gives a summary of calls that are longer in minutes, which saves us time on my email address plus whenever I am using WhatConverts to mark calls as Quotable or Not Quotable. Review collected by and hosted on G2.com.