Lead Management Software

One thing HubSpot Marketing Hub can definitely improve is the live chat and customer support experience. When we face technical or workflow issues, getting timely support becomes challenging. Response time is often slow, and sometimes we don’t get clear guidance to resolve the issue.

Since support plays a huge role when working on fast-paced marketing projects and campaigns, improving real-time support, live chat responsiveness, and availability of expert help would make the overall user experience much better. Review collected by and hosted on G2.com.

My problem is not proper MQL follow-ups with the sales and marketing team. Now everything is shorted. Thank you, Hubspot. Review collected by and hosted on G2.com.

The platform can feel overly "complex" at times, especially when setting up advanced automations or integrating with external tools. The UI isn’t always as intuitive as it could be... (I think this is a share feeling among AC users as far as I know from other startup founders of my net) It takes a learning curve to unlock its full potential.

Additionally, reporting and analytics could be more robust. For a data-driven marketing team like ours, we often find ourselves exporting data or relying on external tools to get deeper insights into campaign performance and user behavior. Review collected by and hosted on G2.com.

ActiveCampaign helps us solve one of the biggest challenges we face as a growing startup — scaling personalized communication without losing the human touch. As a CMO, I need to ensure every interaction with our users feels relevant, timely, and consistent across channels. ActiveCampaign allows us to automate much of that while still keeping messages tailored to individual user behaviors and needs.

It also bridges the gap between marketing and sales by combining automation with CRM functionality. That’s been invaluable for aligning our teams, tracking leads, and managing our customer lifecycle in one place.

Overall, it’s especially useful for startup CMOs like myself, because it provides enterprise-level automation and segmentation capabilities in an accessible, cost-effective way. It lets us focus on strategy and growth rather than getting bogged down in manual marketing tasks. Review collected by and hosted on G2.com.

So far I have been using Hurree for more than a year now i do not find any issues working it. it is a very professional tool i have encountered with. Review collected by and hosted on G2.com.

Hurree is solving so many problems for me. Earlier it was problematic for me to run differnt ads fro my hospital departments there was no platform to run ads campaigns we had to take a simple process to run the ads but now it is so simple and easy to develop and run a campaign to cater to my patients. Review collected by and hosted on G2.com.

Honestly, I don’t have any major dislikes about Salesforce Sales Cloud. It’s a strong and reliable platform that keeps getting better. There is a little learning curve, but Trailhead and the community make it easy to learn. Overall, I really appreciate how Salesforce continues to improve the product and make it more user-friendly. Review collected by and hosted on G2.com.

Salesforce Sales Cloud has helped us solve many problems, especially around visibility and daily work. Before, it was hard to see what was happening in our sales pipeline or where deals were getting delayed. Now, we can clearly see every stage in real time, which makes forecasting easier and helps us plan better. It also saves us a lot of time by automating tasks like reminders, follow-ups, and approvals. This means our team can spend more time talking to customers instead of doing manual work. Reporting is also much easier—we can quickly check performance and find areas that need improvement.Overall, Sales Cloud has made our work faster, more organized, and more data-driven, which has helped increase our sales productivity. Review collected by and hosted on G2.com.

In general, I think HubSpot lacks an item for micro businesses in all its tiers, particularly for emerging markets. Many wouldn't pay for the license because it takes time to see benefits. Besides that, they have made interface changes due to implementing AI, which at times causes the 'muscle memory' of where certain items are to fail. Review collected by and hosted on G2.com.

I use HubSpot Sales Hub to integrate data between CRMs and manage our sales pipeline, connecting operational tasks. It simplifies by having everything in one place. The automations save time, improve traceability, and add reminders. Its integration with other platforms is excellent. Review collected by and hosted on G2.com.

UI can be made more intuitive and visually appealing to enhance user experience. Review collected by and hosted on G2.com.

With open-source options available, we've been able to tailor the software to suit our specific needs precisely. This level of customization ensures that CrmOne adapts seamlessly to our unique workflows and requirements, enabling us to maximize efficiency and productivity. Review collected by and hosted on G2.com.

The reporting side could be a bit more customisable, especially when it comes to team performance breakdowns and activity tracking. Sometimes filters or exports require a few extra steps. It’s nothing major, but more flexibility and visualisation options would make it even better. Review collected by and hosted on G2.com.

Close solves the challenge of managing leads and communication in a single, streamlined platform. It centralises emails, calls, and tasks, reducing the need to juggle multiple tools and making sure no follow-ups fall through the cracks. For me (or our team), this means we can respond faster, stay organised, and ultimately close more deals while spending less time on admin work. The automation features and smart workflows also help us prioritise high-value leads, which improves efficiency and revenue predictability. Review collected by and hosted on G2.com.

Right now there is nothing that we do not like about the program. We have gone through 3 different CRM programs and this one is perfect for me. Review collected by and hosted on G2.com.

We needed a simple, user friendly way to track deals as they move through the pipeline and easily know how much value is at each stage or what deals are growing stale. We have tried other CRM's but it we had to create custom reports, or create complicated fields. This was simple to set up and it functions exactly like an app called trello that we were using to track deals except this calculates deal values, and is a CRM all in one. I do not know why it took so long to find this. Review collected by and hosted on G2.com.

There’s a learning curve to fully maximising Architect’s advanced journey builder, though the documentation and onboarding support help minimize obstacles; regular platform improvements address most feedback quickly Review collected by and hosted on G2.com.

Unifying campaign management and KPI reporting across email, SMS, mobile app, and web, saving hours each week.​

Delivering automated, hyper-personalized journeys to engage and re-engage users at scale, boosting clickthrough and conversion rates.​

Accelerating agile campaign launches—teams adapt journeys or trigger time-sensitive campaigns instantly for live events.​

Understanding what works via built-in analytics and A/B testing, enabling rapid optimization of all communications.​ Review collected by and hosted on G2.com.

It works great, but there are a few things that could improve. It can have some more templates related to each business category and deeper integrations. Review collected by and hosted on G2.com.

Before EngageBay, our inquiry handling was scattered across emails, spreadsheets and whatsapp messges. We often missed follow-ups or lost track of interested customers. EngageBay fixed all of that by giving us:

A single place to manage all our inquiries

Automated follow-ups and reminders

Better visibility of interested leads

faster response times.

Since using EngageBay, our engagement has improved and we have been able to convert more inquiries into actual customers. Review collected by and hosted on G2.com.

I found the learning curve for new users to be a bit steep. A more guided onboarding process could help teams get started faster and understand the platform more quickly. Review collected by and hosted on G2.com.

I use Evam to solve real-time customer engagement challenges, sending personalized messages instantly across channels. It streamlines campaign management, reduces manual workload, and improves engagement rates through powerful analytics and intuitive journey design. Review collected by and hosted on G2.com.

When we want to test something new, we are getting lost in the interface. Of course the team helps with that, so it’s more of a minor inconvenience. Review collected by and hosted on G2.com.

The biggest impact is how much easier it is to capture leads and convert them into customers. Pop-ups bring in a steady flow of new subscribers, and our email channel has become a dependable revenue source. We’re also exploring Menura, their AI agent, which looks promising for improving onsite interaction and guiding visitors more efficiently. Review collected by and hosted on G2.com.

It can feel a bit limited when it comes to deeper design control and fine-tuned customisation. If you’re someone who wants full creative freedom or highly specific visual elements and formatting, it may not fully meet those expectations. It also sits at a relatively high price point, and some features are locked behind higher-tier plans - this can be challenging for small businesses that are still growing. Review collected by and hosted on G2.com.

The automation flows handle welcome sequences, abandoned cart reminders, and customer re-engagement, which has directly improved conversions and repeat purchases. It also solves the challenge of creating professional, aesthetic email campaigns: the drag-and-drop builder makes it easy to design something visually aligned with my brand, even without any technical skills. Being able to segment audiences based on behaviour has also made my messaging feel more personal and relevant, resulting in better engagement and stronger relationships with my community. Review collected by and hosted on G2.com.

Semrush can sometimes be a dense tool, with many features that may intimidate a beginner. The custom reports could be more flexible, and some social data is not always complete. But for an SEO/marketing consultant, these are minor details compared to the overall value of the platform. Review collected by and hosted on G2.com.

Semrush allows me to:

- audit a site in depth in a few minutes

- precisely identify SEO opportunities (keywords, content, technical optimization)

- compare a site to competitors and understand their acquisition strategy (channels, targeted keywords, content pillars, ...) Review collected by and hosted on G2.com.

It's amazing product and I would like to use this product for a long long time Review collected by and hosted on G2.com.

It's amazing product and I would like to use this product for a long long time Review collected by and hosted on G2.com.

Sometimes I’m not totally sure how to act on the insights I get. I feel like a growth marketer would instantly know what to do with the data, but as a non-specialist, I’d love more guidance or recommendations on how to turn the insights into action. Review collected by and hosted on G2.com.

Helping us see who is clicking on our LinkedIn Ads and where they are in the sales funnel. Review collected by and hosted on G2.com.

I think there are too many features. Out of the whole set, I only use a few. Review collected by and hosted on G2.com.

Automation of technical support on the site. Review collected by and hosted on G2.com.

Sometimes the reporting features load slower than I'd prefer, especially when I'm trying to quickly check something between meetings. It's nothing major, but quicker load times would definitely improve my day-to-day experience. Review collected by and hosted on G2.com.

I used to have multiple different apps open for scheduling clients, sending invoices, tracking leads, and running marketing campaigns. It was stressful and chaotic, and sometimes things slipped through the cracks. Now, everything’s centralized in vcita, making life easier and freeing up time to focus on actually running my business. Review collected by and hosted on G2.com.

Nothing comes to mind right now. The platform meets our expectations and we still using it. Review collected by and hosted on G2.com.

Platform helps us centralize customer data and set communication across channels. As a result, we improved user retention, reduced churn, and grew our active user base. Review collected by and hosted on G2.com.

The UX for image organization could be more intuitive. Contacts cannot be searched by name. There's no automatic saving in the email editor. 🫨 (What is this, 1998?) The email preview area has to be coded through HTML. There's no way to view all saved building blocks outside of the email editor. Review collected by and hosted on G2.com.

Individual and automated email campaigns for selling ecommerce goods. Ability to personalize, segment, and automate. Review collected by and hosted on G2.com.