What do users say about lemlist?

It’s a mature tool that lets me run my multi-channel campaigns from start to finish, including AI features that are genuinely helpful (e.g., agents looking for signals). Compared to other tools I tested, my campaign performance was much better with lemlist, especially because it also includes LinkedIn. I integrated it with my agents, and they now handle most of the work, which saves me a ton of time.

I also spoke with a lemlist representative and received a really solid analysis of my campaign at that time, which ultimately convinced me to buy the tool. The pricing is clear and predictable. Review collected by and hosted on G2.com.

I do think the UI feels a bit too crowded, but since I let my agents handle most of the building, it doesn’t really bother me. I wish that the finding of signals wasn't so expensive in credits, because that feature performs really well for me and gets me great leads. Review collected by and hosted on G2.com.

versatility, it covers all my use cases for LinkedIn and email. I can send connector or InMail campaigns, keep track of everything in one tool. I can see the performance of my whole team as well. It's very easy to use. peopel don't need any technical background at all. And the lemlist agent is extremely powerful! It can do almost all the tasks that a human use can do, the credits included are generous, and the models are very efficient, even for token heavy tasks like list building. I appreciate the integration with Attio, as I can integrate workflows in both tools to keep my entire sales stack in sync. Support is very helpful, they replied quickly to my questions and followed up consistently. And pricing is more than fair considering everything you get out of the box, without lemlist we would need several tools to cover all channels. Review collected by and hosted on G2.com.

UI could be slightly more intuitive some times. I find myself struggling to understand how to go back to the original view I was working on. Particularly the positioning of the LemAgent makes things a bit confusing. I personally find also the distinction of people database and contacts a bit confusing, although I understand it may be useful for other people. Review collected by and hosted on G2.com.

As Senior Market Research & Consumer Insights Operations Manager at Insight Forge Research, what I value most about lemlist is its layered personalization and sequence branching engine, which lets me build segmented outreach flows for two very different groups: prospective brand clients and qualified survey panel participants. Our agency runs a steady stream of consumer research projects, and we rely on cold outreach to win new market research mandates while also recruiting niche respondents for focus groups and product testing panels. These two audiences need entirely different messaging rules. For brand leads, I craft sequences that reference their past product launches or public customer reviews; for panel candidates, I build shorter, clearer flows that screen eligibility and share focus group logistics without overwhelming them. For example, I set up a branched sequence for a recent beverage taste-test recruitment campaign: contacts who opened the first email automatically received a link to our pre-qualification screener, while non-openers got a gentle follow-up with a simplified eligibility checklist three days later.

I rely heavily on lemlist’s live engagement tracking and custom variable library, which saves me hours each week cleaning contact lists and adjusting outreach copy for separate research projects. Before we adopted lemlist, I managed outreach across disjointed spreadsheets and basic email tools, manually logging open rates and sending one-off follow-ups when panel recruitment slowed. There was no straightforward way to swap out study details, incentive amounts, or session times at scale. Now I store custom variables for incentive value, focus group location, survey length, and client industry, so I can duplicate a base sequence and swap those variables in seconds for a new project. The dashboard surfaces granular metrics like reply rate, click rate on screener links, and opt-out volume, so I can quickly spot bottlenecks. During a skincare consumer insights project earlier this quarter, tracking data showed that 60% of panel prospects dropped off after reading the incentive section, so I rewrote that line to clarify that the reward was issued immediately after completing the 45-minute session, lifting qualified sign-ups significantly.

One unexpected benefit I’ve discovered is how lemlist’s reply detection and auto-pause logic protects our panel quality and reduces administrative chaos. When a respondent replies to say they cannot attend a scheduled focus group slot, the sequence automatically stops sending further messages to that contact. Previously, people who had already declined would keep receiving follow-up emails, leading to frustrated replies and messy sign-up rosters. This auto-pause feature also works well for client prospecting: if a brand stakeholder writes back to book a discovery call, the remaining scheduled emails halt right away, so we never send redundant outreach after a conversation has started. It has cut down on the manual status updates I used to perform in our participant tracking spreadsheet every single day.

We also use lemlist’s email signature and branding controls to keep communications consistent, whether we are reaching out to Fortune 500 marketing leaders or everyday consumer panelists. It is not flawless; its native reporting does not sync seamlessly with our survey platform, so I still manually cross-reference sign-up data between systems. Even so, for our lean 11–50 person team without dedicated IT personnel, lemlist’s branching sequences and dynamic personalization streamline both our business development and participant recruitment pipelines, helping us hit tight sample size targets and secure new client research work without endless manual email work. Review collected by and hosted on G2.com.

As Senior Market Research & Consumer Insights Operations Manager at Insight Forge Research, lemlist’s branching outreach sequences and personalization tools serve us well for client prospecting and panel recruitment, but its weak cross-campaign duplicate detection, limited native integration with survey platforms, and shallow custom reporting create consistent headaches for our fast-paced research workflows. Our agency runs multiple concurrent outreach campaigns at once: one sequence for CPG brand prospects, separate recruitment flows for focus groups, product testing panels, and quantitative survey respondents. The platform does not automatically flag contacts added across separate campaigns, so the same person can land in two active sequences simultaneously. Last month, while recruiting for a pet food taste-test panel and a separate home goods survey, roughly 30 overlapping participants received two unrelated outreach threads. Some respondents reached out confused and opted out entirely, shrinking our qualified sample pool, even though the dynamic variable builder saves me hours each week swapping incentive details and screener links for new studies.

I also struggle with the lack of native two-way sync between lemlist and our survey and participant management software. When a panel prospect clicks the screener link in an email, completes eligibility questions, and qualifies for our study, that status change does not feed back into lemlist automatically. I have to export lemlist click data, cross-reference it against survey response CSV files, and manually tag qualified, rejected, and completed respondents inside lemlist to pause their sequence. During a recent skincare consumer insights project, this manual reconciliation took me nearly four hours over two days. If I missed updating a status, qualified participants would keep receiving follow-up emails asking them to complete the screener, which created confusion and made our agency look disorganized to research participants. Without dedicated IT personnel to build custom webhook workarounds, there is no simple way to close this loop between outreach and our research data pipeline.

The reporting dashboard is another major limitation for market research use cases. Lemlist surfaces core metrics like opens, clicks, and replies, but it cannot build blended reports that tie email engagement to final survey completion rate or focus group attendance. We need to understand which outreach subject lines and message variants drive not just clicks, but actual qualified participant sign-ups, which is our most critical KPI. I can export raw CSV data, but I must clean it and merge it with our survey dataset in spreadsheets every time we wrap a recruitment campaign. We also cannot save custom report templates for our recurring study formats, so I rebuild the same merge logic from scratch for every new client project. This repetitive work eats into time I reserve for moderating focus groups and drafting client insight deliverables.

A smaller but recurring pain point is its rigid import validation rules for participant lists. We often receive curated contact lists from panel vendors that include custom metadata such as household income bracket or product usage frequency. Lemlist will reject bulk imports if the column headers do not perfectly match pre-defined custom variables, forcing me to reformat spreadsheets line by line before uploading. For niche recruitment targeting, this adds friction right when we need to launch outreach quickly to hit tight sample deadlines.

Lemlist is built primarily for sales outbound workflows, not end-to-end market research recruitment pipelines where outreach success is measured by qualified survey completes, not just email replies. For our lean 11–50 person team with no dedicated IT support, these gaps force constant manual data reconciliation and duplicate checks. These extra administrative tasks introduce avoidable human error and slow us down when we need to lock in participant samples quickly for our client research timelines. Review collected by and hosted on G2.com.

What I like most about lemlist is how easy it is to build multichannel outreach sequences that still feel personal. I use it for B2B prospecting, and the ability to combine emails, LinkedIn steps and follow-ups in a single campaign saves me a lot of time. The personalization features (custom variables, personalized intros, dynamic content) help my emails stand out instead of looking like mass mailings, which has clearly improved my reply rates.

I also appreciate the built-in lead database and enrichment, which let me find and verify contacts without switching between several tools. The email warm-up and deliverability features give me confidence that my messages actually land in the inbox. Finally, the interface is intuitive and the campaign analytics make it easy to see what works and adjust quickly. Review collected by and hosted on G2.com.

The main downside for me is the pricing. Credits for the lead database and enrichment go quickly, and the plans with full multichannel features can get expensive for a small business or freelancer. The learning curve can also be a bit steep at first: there are so many features and settings that it takes some time to configure campaigns properly and make the most of the tool.

I’ve also noticed that the interface can occasionally feel slow when managing large lead lists, and some LinkedIn automation steps require extra attention to stay within the platform’s limits. That said, none of these are deal-breakers, and the support team is responsive when I have questions. Review collected by and hosted on G2.com.

It’s a true all-in-one solution: email, LinkedIn, and calling (dialer) in one place, with automatic orchestration. The integration with my existing CRM is solid, and it logs everything in great detail there as well. The service is fantastic and fast, and it genuinely feels like they care. The price is really good for the value.

That said, the UX can sometimes feel a bit overwhelming, and I think that could use improvement. It also has Signal features and other capabilities I haven’t tried yet. Overall, it does exactly what it’s supposed to do: it runs campaigns smoothly, and I haven’t had any errors. It also includes AI capabilities, but I haven’t tested those yet since I use Claude for that. Review collected by and hosted on G2.com.

The UX could use some improvement. It can feel a bit overwhelming at times, mainly because there are too many submenus. Review collected by and hosted on G2.com.

I really like the platform. The detailed analysis and statistics it provides are amazing, and with its help it’s easy for me to build my monthly growth report. The only thing I feel is missing is having a few more trendy message sequences that could help bring in more leads. Review collected by and hosted on G2.com.

It would be helpful if it could update trendy sequences or messages for us to learn from and use, so we can get better results. Review collected by and hosted on G2.com.

The multichannel sequencing is the real thing: email and LinkedIn steps live in the same cadence, so a prospect flow isn't stitched together across three tools. The personalization variables let me make every message feel one-to-one instead of one-to-thousand, which is where reply rates actually move. Deliverability tooling (warmup, sending limits, inbox rotation) is baked in rather than sold as a separate product, and that has kept my domains healthy through sustained sending. The API and integrations are solid enough to plug into the rest of my stack instead of forcing me to work inside their UI all day. Support and the community content are genuinely useful when you're debugging a setup. Review collected by and hosted on G2.com.

Reporting is the weak spot. The dashboards tell you open/reply/click, but pulling clean per-step, per-segment numbers to actually decide what to change takes more manual work than it should. LinkedIn automation is powerful but rightly capped, so scaling that channel means adding seats, and cost climbs fast once you're past a couple of senders. There's a real learning curve on the first campaign build, and a few settings are buried where a new user won't find them. Occasional UI lag on larger lead lists. Review collected by and hosted on G2.com.

Lemlist is fairly simple to use, and quite robust in terms of capabilities to run a complex outbound motion. It's also one of the very few tools of its kind that allow you to run a LinkedIn outreach simultaneously with your email campaign. And the ecosystem with Lemcal as the calendar makes going live a breeze. I also found their AI LemAgent quite useful.

Pricing for the email only programme is very competitive. And multi-channel pricing isn't bad either considering the capabilities on offer.

The few times I have used their Support, both the bot and human support has been to the point and prompt. Review collected by and hosted on G2.com.

While the email-only pricing is outstanding, the multi-channel pricing vis-a-vis limitations feels restrictive sometimes. Review collected by and hosted on G2.com.

As Client Strategy & Campaign Operations Manager at BrightPulse Creative Agency, I oversee advertising client coordination, multi-channel campaign scheduling, freelance creative vendor oversight, and SaaS tool evaluation for our agency serving local retail and small business brands. Our lean 11–50-person team has no dedicated IT staff, and lemlist’s personalized cold outreach sequences with dynamic custom image and video personalization are the standout capabilities that transformed how we prospect new agency clients and nurture leads for our marketing services.

Lemlist’s dynamic image personalization feature saves me roughly seven hours each week during our new business outreach phase, replacing the static generic email templates we previously sent to prospective retail clients. Before adopting lemlist, our team spent hours manually editing custom graphics for every prospect and inserting them one by one into separate emails, a process that limited us to a small volume of personalized outreach. Now, I build one core email template and embed dynamic placeholder images that automatically populate with the prospect’s business name, logo, or storefront photo when the email lands in their inbox. For example, we ran an outreach campaign targeting local boutique retailers looking to refresh their social media ad campaigns. The emails included custom graphics showing the prospect’s store logo layered onto a sample social ad mockup, built entirely within lemlist without manual graphic edits for each recipient. This approach drastically boosted reply rates compared to our old plain-text outreach and let our account team focus on delivering active client campaign work instead of custom email asset production.

I also rely heavily on lemlist’s multi-step sequence builder with conditional trigger rules. I set up workflows that pause outreach automatically once a prospect replies, books a demo call, or marks our email as interested. The platform syncs engagement data directly to our CRM, tagging prospects based on email opens, link clicks, and reply status. We segment our outreach lists into local retail shops, restaurant brands, and home service businesses, and tailor the sequence messaging for each group. When we pitch full social media campaign packages to retail clients, the sequence can automatically switch messaging to highlight our past retail marketing case studies if the prospect clicks our portfolio link in the email. This level of granularity used to require manual spreadsheet tracking and individual follow-up emails for every lead.

An unexpected benefit I’ve discovered is lemlist’s built-in email warm-up and sender reputation monitoring. Since our agency sends outbound outreach regularly, maintaining a strong sender score is critical to avoid landing in spam folders. Lemlist automatically warms up new sending mailboxes and flags deliverability issues before they impact our prospecting campaigns. Earlier this year, the tool alerted us that one of our sending domains had a slight reputation dip, so we paused outbound campaigns and adjusted our sending volume before any of our client prospect emails got blocked. This protected our outreach pipeline and prevented us from losing opportunities to connect with small business owners who need our advertising support.

For our small creative agency without IT support, lemlist merges personalized cold email automation, dynamic visual customization, and deliverability tracking into one cohesive platform. It cuts down repetitive graphic and email admin work for our new business team, lets us run segmented prospecting campaigns for different small business verticals, and safeguards our email deliverability, helping us win new agency clients while keeping our core multi-channel client campaigns on schedule to meet tight launch deadlines. Review collected by and hosted on G2.com.

As Client Strategy & Campaign Operations Manager at BrightPulse Creative Agency, I manage advertising client coordination, multi-channel campaign scheduling, freelance creative vendor oversight, and SaaS tool evaluation for our agency that serves local retail and small business brands. Our lean 11–50-person team has no dedicated IT staff, and while lemlist excels at personalized cold email outreach, its weak cross-campaign deduplication, limited custom reporting, and costly per-seat multichannel pricing create persistent operational headaches that slow down our new business prospecting workflows.

The platform’s biggest flaw is that it does not automatically detect duplicate contacts across separate outreach campaigns. We run multiple parallel outreach sequences targeting retail stores, local restaurants, and home service brands, and a single prospect can easily fall into two different lists. Last quarter, I launched separate campaigns for boutique retail brands and local coffee shops, and around 60 overlapping contacts received two distinct outreach sequences within three days. This triggered a flood of confused replies and opt-out requests from business owners. I had to export all contact CSVs from every campaign and run manual deduplication in spreadsheets, which took nearly eight hours of work and pulled me away from overseeing active client ad campaign launch timelines. Without native cross-campaign duplicate detection, I must manually clean every lead list before launch, adding heavy administrative overhead for every new prospecting campaign we build.

Lemlist’s built-in reporting dashboard also lacks the custom, agency-friendly metrics we need to evaluate outreach performance. We need to track reply rates by industry vertical, calculate meeting booking cost per prospect, and compare sequence performance across our different small-business segments. The native dashboard only displays basic open, click, and reply statistics for individual campaigns, with no built-in way to roll up combined performance data across multiple outreach initiatives. To compile a consolidated report for our agency leadership, I have to export raw CSV data from each campaign and manually combine and format the data in spreadsheets every month, a process that consumes roughly four hours of my time. We also cannot add custom tags or pull performance data mapped to our prospect ICP segments directly within lemlist, which limits our ability to quickly refine our outreach messaging for retail clients.

The multichannel add-on pricing structure also creates budget strain for our small agency. LinkedIn automation and multichannel outreach are locked behind a higher-tier per-seat plan, and additional lead enrichment credits expire at the end of each month without rollover. During slower winter months, unused credits vanish, so we cannot bank them for our busier spring prospecting season. When we wanted to test LinkedIn outreach alongside our email sequences for a new campaign targeting local retailers, upgrading seats for our two account managers pushed our subscription cost up significantly, making it difficult to justify small-scale outreach experiments.

An unexpected pain point we encountered is inconsistent CRM sync behavior for custom fields. Our agency CRM stores custom prospect data such as business vertical, estimated annual marketing budget, and preferred ad channel. Lemlist frequently fails to map these custom fields correctly during syncs, so data often lands in the wrong CRM fields or gets omitted entirely. On one occasion, a sync error wiped out marketing budget tags for nearly 80 prospects, forcing our team to manually re-enter all that prospect data and delaying our follow-up outreach schedule.

For our small creative agency without IT support, lemlist’s gaps in duplicate contact handling, limited reporting, and unreliable CRM custom field sync force us to add manual data cleanup and spreadsheet work to every outreach campaign. These issues eat up time that should be dedicated to managing client creative assets and meeting tight advertising launch deadlines, while the rigid pricing model limits our ability to test new multichannel prospecting strategies cost-effectively. Review collected by and hosted on G2.com.

Lemlist has saved me hundreds of hours this year, it’s so effective, easy to use, and affordable. The success rate I’ve had with campaigns has been outstanding, and the personalisation features make outreach effortless. On top of that, it’s very affordable compared to other tools I’ve used.

If you’re looking for a tool that combines efficiency, ease of use, and real impact, Lemlist delivers on every front. I couldn’t recommend it highly enough. Review collected by and hosted on G2.com.

That I didn't know about it until recently lol.. Review collected by and hosted on G2.com.