--- title: HighLevel Reviews meta_title: 'HighLevel Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 654 reviews by the users' company size, role or industry to find out how HighLevel works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 654 scale: '5' date_modified: '2026-10-23' parent_category: name: Sales Tools url: https://www.g2.com/categories/sales-tools ---
4.6
654 reviews

What do users say?

Generated using AI from real user reviews
Users consistently praise HighLevel for its all-in-one capabilities that streamline various marketing and CRM functions, making it easier to manage tasks and automate workflows. The platform's flexibility and customization options allow businesses to tailor it to their specific needs, enhancing overall efficiency. However, many note a common limitation in the steep learning curve associated with its extensive features.

Pros & Cons

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HighLevel Reviews & Product Details

Pricing

Pricing provided by HighLevel.

Starter

$97.00
Per Month
AI Workflows

See how people combine HighLevel with AI tools to solve real work problems. Each Blueprint is a reusable, step-by-step workflow you can adapt for your team.

Blueprint · Sales
Qualify, Nurture, and Book Leads from Facebook Ads Automatically

Skip the qualification forms that make prospects feel screened and instead guide them through natural conversation to book only ready leads, freeing you from hours of manual sorting. Multiple ad campaigns funnel into one system that routes qualified prospects through tailored nurture sequences and books calendar slots automatically.

Tools used:
Try the workflow
Blueprint · Sales
Route Leads to the Right Brand With One Chatbot That Reads Intent, Not the Website

Stop losing cross-brand leads that die because customers ask about the wrong company's product on the wrong website. One intelligent chatbot reads what visitors actually want and routes their inquiries to the correct brand's pipeline with full context intact.

Try the workflow

HighLevel Reviews (654)

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HighLevel Reviews (654)

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Marc M.
MM
Marc M.
Director of Product and Education
Small-Business (50 or fewer emp.)
"Easy to Set Up CRM with Strong Integrations and Responsive Support"
4/5
What do you like best about HighLevel?

GoHighLevel is a solid CRM and Marketing platform designed for smaller operations as they build and scale. It's pretty easy to setup, has plenty of integrations and their support is pretty responsive. If you are a small to mid-sized organization, it will meet a lot of your needs (we migrated our smaller org from SalesForce to GHL). There's also plenty of Youtube Videos and tutorials to spin up quickly. Review collected by and hosted on G2.com.

What do you dislike about HighLevel?

They're still building the plan while it's in the air, which is NOT always a bad thing, but there tends to be outages without notice or communication. Support tends to have different answers and reasons for issues specific to your request that doesn't match previous conversations, so there's a learning curve and you have to get the right agent from support to get the answer you really need. Review collected by and hosted on G2.com.

Response from Chase Buckner of HighLevel

Thanks for the thoughtful review Marc! We're glad HighLevel has helped your team streamline operations with an easy-to-use CRM, powerful automations, and strong integrations.

We also appreciate your candid feedback on outages and support consistency. We're continuously investing in platform reliability, communication, and support improvements, and feedback like yours helps us get better every day.

Thanks for being part of the HighLevel community! 🚀

Henriech J.
HJ
Henriech J.
100% Job Success | Tech & Systems VA | Notion, GoHighLevel, Zapier, ChatGPT
Marketing and Advertising
Small-Business (50 or fewer emp.)
"HighLevel: A Game-Changing All-in-One Platform for Marketing and Operations"
5/5
What do you like best about HighLevel?

HighLevel is a game-changer. It is an all-in-one platform for a business' marketing and operational needs. It's like 6 different software in one login. Review collected by and hosted on G2.com.

What do you dislike about HighLevel?

Sometimes it's buggy, but only like 2/10 buggy - in loading sites > forms! Review collected by and hosted on G2.com.

Response from Chase Buckner of HighLevel

Thanks so much for the awesome review Henriech! 🙌

We’re thrilled to hear HighLevel has helped simplify your marketing and operations by bringing everything into one platform. Replacing multiple tools with a single system is exactly the experience we aim to create, so it’s great to hear features like forms, campaigns, Smart Lists, funnels, and landing pages are making a real impact for your business.

We also appreciate the honest feedback around occasional bugs in sites/forms. Reliability and performance are areas we’re continuously investing in, and feedback like yours helps us keep improving.

Thanks again for being part of the HighLevel community!

Chandan M.
CM
Chandan M.
Senior Product Manager
Small-Business (50 or fewer emp.)
"HighLevel: All-in-One Platform with Smooth UI, Powerful AI, and Great Support"
5/5
What do you like best about HighLevel?

HighLevel is an all in one solution that saves time, effort and money spent of several different tools. It has funnel and website builder, smart automations, email marketing, tagging, calling and most of all AI implemented in everything. The UI is also very user friendly and smooth. You can integrate as many 3rd party tools you want. The pricing is affordable and can easily put cap to get more ROI. Their support is also very good and quick. Overall performance is 100/100. Review collected by and hosted on G2.com.

What do you dislike about HighLevel?

Sometimes the software takes a while to load, and it can feel a bit laggy at times. Review collected by and hosted on G2.com.

Response from Jonathan Evans of HighLevel

Hi there, thank you so much for the detailed and thoughtful review—we truly appreciate it!

We’re thrilled to hear that HighLevel has been helping you streamline your tools, save time, and improve your overall workflow. It’s great to know the UI, automations, AI features, and support team are making a positive impact for you.

We also appreciate your feedback regarding performance and occasional lag. That’s something we’re continuously working to improve, and insights like yours help us get better.

Thanks again for your support—we’re excited to be part of your growth!

Haley M.
HM
Haley M.
O
Mid-Market (51-1000 emp.)
Guest users or non-business users of the software, not included in G2 scores.
"HighLevel: Top-Tier CRM for Marketing with Powerful Integrations and ROI"
5/5
What do you like best about HighLevel?

HighLevel is the platform for CRM that I recommend to EVERYONE! It easily integrates with most softwares that you use on a day-to-day basis, especially for marketing needs. The UI/UX can be as simple or complex as needed. Performance is absolutely TOP TIER especially considering the pricing of the platform - it provides a substantial ROI when leveraged right, especially with the capability of creating sub accounts. Easily create landing pages, forms, automations, sms blasts... literally anything you could possibly need for marketing. The high level team is constantly innovating to provide more and stay competitive, so that you can remain competitive. Review collected by and hosted on G2.com.

What do you dislike about HighLevel?

The random glitches where it will remove leads or add leads in bulk. This is an absolute NIGHTMARE to go through and manually correct. The support is okay, but most times it feels like they know just as much as you and don't help to troubleshoot as quickly. Review collected by and hosted on G2.com.

Response from Chase Buckner of HighLevel

Thanks for the awesome review Haley! We’re glad you’re getting strong ROI and making the most of features like sub-accounts, automations, and integrations. We also hear you on the glitches and support experience. Those are areas we’re actively improving. Appreciate you being part of the HighLevel community!

Janko J.
JJ
Janko J.
Founder and CEO
Small-Business (50 or fewer emp.)
"All-in-One Marketing and CRM Powerhouse"
4.5/5
What do you like best about HighLevel?

I like that HighLevel is an all-in-one tool. It includes everything you need like email marketing software, automations, workflows, and communities. It's really all-inclusive and handles everything a CRM should do and more, including forms, quizzes, and funnels. I find it really convenient to have all these tools in one place. When I get a new client at my digital marketing agency, creating a sub-account for them is easy, giving them automatic access to all the automations and workflows, which helps to enhance their digital presence. Switching from other tools like Mailchimp to HighLevel also allowed us to save money. The setup was pretty easy, and the support team was very helpful. Review collected by and hosted on G2.com.

What do you dislike about HighLevel?

Definitely, the API side of things is challenging. I tried creating a scraper to send data to HighLevel. While it's possible through Zapier to connect certain platforms, building something yourself for HighLevel is really challenging. Sometimes there are conflicts and issues because of old, outdated data. It's really helpful to have up-to-date information and guidelines and remove the old guidelines. Review collected by and hosted on G2.com.

Response from Jonathan Evans of HighLevel

Hi there, thank you for the detailed and thoughtful review—we really appreciate it!

We’re glad to hear HighLevel has been a valuable all-in-one solution for your agency and that it’s helping streamline client onboarding, automations, and overall operations while saving costs. It’s great to know our support team has been helpful along the way as well.

We also appreciate your feedback on the API and documentation experience. That’s an area we’re continuously working to improve, especially around clarity and keeping resources up to date.

Thanks again for your support—we’re excited to continue growing with you!

Whitney B.
WB
Whitney B.
Small-Business (50 or fewer emp.)
"Comprehensive Marketing Tool with a Steep Learning Curve"
3.5/5
What do you like best about HighLevel?

I like that HighLevel is an all-in-one solution. The processes are easy to understand, which makes it user-friendly. They offer on-the-spot training sessions that are great for figuring out how to streamline processes. Many applications we use are synced up with HighLevel, which is convenient. Review collected by and hosted on G2.com.

What do you dislike about HighLevel?

I honestly feel like, because it is all in one, it can be a little overwhelming. But, also, I think that a lot of other applications can do similar features. And so it's not so, cutting edge where I feel like I have to pay of per month for something that I could easily get for free as part of another subscription that I'm currently using. Review collected by and hosted on G2.com.

Response from Chase Buckner of HighLevel

Thanks for the review Whitney! Glad to hear you're enjoying the all-in-one tool kit. Have you tested Voice and Conversation AI yet? They're both changing the game for local businesses!

Jim B.
JB
Jim B.
Firm Administrator
Small-Business (50 or fewer emp.)
"All-in-One Solution with Automation, Needs Better Support"
4.5/5
What do you like best about HighLevel?

I appreciate HighLevel being a one-stop source for all our follow-up and marketing needs, offering a far better value than others. The software makes it really easy to set up campaigns and provides all the tools to automate follow-up and track results. Having everything in one dashboard along with the AI assistant for automation is a tremendous help. HighLevel also offers a lot of integrations with other tools like email providers and SMS. Review collected by and hosted on G2.com.

What do you dislike about HighLevel?

It's a huge tool, so that makes a quality knowledge base important. I think they could improve their training. Some of the people available by phone are tough to work with, mostly just difficulty in communicating. Review collected by and hosted on G2.com.

Response from Chase Buckner of HighLevel

Thanks for the review Jim! Glad to hear you're enjoying the all-in-one tool kit! Hopefully you've checked out some of the new AI tools like Voice AI and Conversation AI. We're seeing huge wins for business owners in those areas!

Christopher H.
CH
Christopher H.
Founder
Small-Business (50 or fewer emp.)
"HighLevel: Comprehensive, Easy, But a Pricing Puzzle"
5/5
What do you like best about HighLevel?

I like that HighLevel does everything well. For every service that you pay for, you get all of it. Writing the emails is very easy, connecting with customers is also easy, and fulfilling your service is easy as well. The integrations are incredible, and using HighLevel is so good that you don't really need other tools anymore. Review collected by and hosted on G2.com.

What do you dislike about HighLevel?

The pricing can be a bit of a pain sometimes because so many different people sell it in so many different ways. Sometimes the subscription ask could be a little confusing. It was very complicated. It is a process, and it does take a long time, but it's worth it. Review collected by and hosted on G2.com.

Response from Jonathan Evans of HighLevel

Thank you for the thoughtful review and for taking the time to share such detailed feedback.

We’re really glad to hear you’re finding HighLevel easy to use and valuable for running your business end-to-end—from emails and customer communication to funnels, integrations, and fulfillment. It’s great to know the “all-in-one” approach is making things simpler for you.

We also appreciate your honest note on pricing. We understand that the different ways HighLevel can be purchased and resold can sometimes feel confusing, and we’re actively working on improving clarity around that.

Thanks again for being part of the community and sharing your experience—it truly helps us improve.

Christian K.
CK
Christian K.
Company Owner
Marketing and Advertising
Small-Business (50 or fewer emp.)
"HighLevel Streamlines Email Campaigns, Automations, and Client Communication at Scale"
4/5
What do you like best about HighLevel?

HighLevel provides an all-in-one platform for managing email campaigns, automations, and client communication at scale. As a marketing agency, we use it to run email outreach, nurture sequences, and automated workflows for artists, record labels, and business clients. The ability to manage campaigns, track performance, and automate follow-ups in one system helps streamline operations and maintain consistency across multiple clients. Review collected by and hosted on G2.com.

What do you dislike about HighLevel?

Because HighLevel offers a wide range of features, there can be a learning curve when setting up more advanced automations and workflows. Some areas of the interface require time to configure properly, especially when managing multiple campaigns or clients. However, once set up, the platform is stable and effective for ongoing marketing operations. Review collected by and hosted on G2.com.

Response from Chase Buckner of HighLevel

Thanks for the review Christian! Glad to hear the all-in-one toolkit is helping you scale. Rest assured we're constantly at work making the user experience more intuitive to combat the learning curve 👍

Byron Umaña U.
BU
Byron Umaña U.
Real Estate Operations & AI Systems Specialist
Small-Business (50 or fewer emp.)
"All-in-One Hub for Real Estate Teams—Organized Metrics, Directory & Analytics"
5/5
What do you like best about HighLevel?

It has great features for real estate teams. We can keep everything in one place, including a directory, our metrics, analytics, and more, which makes it easier to stay organized. Review collected by and hosted on G2.com.

What do you dislike about HighLevel?

So far, I haven’t found anything to dislike about this tool. Review collected by and hosted on G2.com.

Response from Chase Buckner of HighLevel

Thanks for the review Byron! Glad to hear you're enjoying the all-in-one toolset. Hopefully you're checking out Ask AI as it's getting more and more powerful by the day as far as answering questions about your data and actually building things out for you!

Questions about HighLevel? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

GU
Guest User

Do you recommend HighLevel for marketing automation, and what features do you find most effective?

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Bryce B.
BB
Bryce Baughman
•
Last activity 3 months ago

HighLevel feels full of glitches and bugs for me, how are you getting it stable?

Pricing Options

Pricing provided by HighLevel.

Starter

$97.00
Per Month

Agency Unlimited

$297.00
Per Month
HighLevel Comparisons
HighLevel Features
Customization
Workflow Capability
User, Role, and Access Management
Contact & Account Management
Opportunity & Pipeline Mgmt.
Task / Activity Management
Email Marketing
Campaign Management
Lead Management
Call Center Features