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At a Glance
Market Segments
Small-Business (95.8% of reviews)
Small-Business (62.1% of reviews)
Entry-Level Pricing
$97.00 Per Month
Free
HighLevel
Star Rating
(561)4.6 out of 5
Market Segments
Small-Business (95.8% of reviews)
Pros & Cons
Entry-Level Pricing
$97.00 Per Month
Free Trial is available
Browse all 2 pricing plansZoho CRM
Star Rating
(2,812)4.1 out of 5
Market Segments
Small-Business (62.1% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Zoho CRM excels in Contact & Account Management with a score of 8.5, while HighLevel follows closely with 8.6. Reviewers mention that Zoho's ability to segment contacts and manage accounts is particularly user-friendly, making it a favorite among small businesses.
- Reviewers mention that HighLevel shines in Opportunity & Pipeline Management, scoring 8.9 compared to Zoho's 8.2. Users appreciate HighLevel's visual pipeline features, which help in tracking sales opportunities effectively.
- Users on G2 highlight that Zoho CRM offers a better Ease of Use with a score of 8.3, while HighLevel scores 7.8. Reviewers say that Zoho's intuitive interface and straightforward navigation make it easier for new users to adapt quickly.
- G2 users report that HighLevel outperforms Zoho in Email Marketing, scoring 8.7 versus Zoho's 8.0. Users mention that HighLevel's email automation features and templates are particularly robust, enhancing their marketing efforts.
- Reviewers mention that Zoho CRM has a slight edge in Customization with a score of 8.1 compared to HighLevel's 8.4. Users appreciate the flexibility in customizing fields and layouts in Zoho, allowing for a tailored experience.
- Users say that both products perform well in Support Analytics, scoring 8.0 each. However, reviewers mention that HighLevel's support team is more responsive, which can be crucial for businesses needing immediate assistance.
Pricing
Entry-Level Pricing
HighLevel
Starter
$97.00
Per Month
All the tools you need to grow your businesses online with unlimited Users, unlimited Contacts, and a suite of AI tools!
- CRM
- Email & SMS Marketing
- Funnel & Website Builders
Zoho CRM
Free Edition
Free
With three free users and essentials like leads, documents and mobile apps, it’s a perfect fit
for your home business.
- Leads, Contacts, Accounts
- Tasks, Events, Call log, and Notes
- Opportunities
Free Trial
HighLevel
Free Trial is available
Zoho CRM
Free Trial is available
Ratings
Meets Requirements
8.8
178
8.4
2,387
Ease of Use
7.8
514
8.3
2,401
Ease of Setup
7.4
305
7.9
1,172
Ease of Admin
8.2
128
8.0
998
Quality of Support
8.2
173
7.6
2,182
Has the product been a good partner in doing business?
8.7
124
8.0
974
Product Direction (% positive)
8.9
174
8.0
2,325
Features by Category
Sales Force Automation
8.7
105
8.5
1606
|
Verified
Feature Not Available
8.3
861
|
Verified
9.0
108
8.2
1530
|
Verified
8.3
104
8.2
1611
|
Verified
7.5
83
7.8
1173
|
Verified
8.8
94
8.4
656
|
Verified
8.3
82
7.9
1205
|
Verified
7.9
80
8.0
1191
|
Verified
8.1
85
8.2
1305
|
Verified
Marketing Automation
8.9
102
8.0
1323
|
Verified
9.0
100
7.9
1286
|
Verified
9.0
104
8.3
1502
|
Verified
8.3
94
7.9
1112
|
Verified
Customer Support
8.0
89
8.0
1185
|
Verified
Feature Not Available
7.9
1189
|
Verified
Feature Not Available
7.9
1222
|
Verified
8.2
93
7.8
1056
|
Verified
8.2
89
8.0
1099
|
Verified
Reporting & Analytics
8.3
94
8.2
1482
|
Verified
8.3
100
8.2
1539
|
Verified
Feature Not Available
8.1
1039
|
Verified
Mobile & Social
8.0
87
8.1
1068
|
Verified
8.3
99
8.0
1079
|
Verified
7.7
88
8.0
1184
|
Verified
Platform
8.5
102
8.1
845
|
Verified
8.9
101
8.1
816
|
Verified
8.6
95
8.4
847
|
Verified
8.0
84
8.1
640
|
Verified
Feature Not Available
7.8
538
|
Verified
8.2
79
8.1
708
|
Verified
8.5
97
8.4
829
|
Verified
7.8
81
8.1
652
|
Verified
Integration
8.5
85
8.3
640
|
Verified
8.2
90
8.1
621
|
Verified
8.1
78
7.9
589
|
Verified
Generative AI
8.3
59
8.1
174
Agentic AI - CRM
7.7
21
8.1
63
8.5
21
8.3
62
8.8
21
8.1
62
8.3
20
8.0
62
8.5
21
8.2
62
8.4
21
8.2
62
8.3
20
8.3
62
Email Marketing
8.9
89
Not enough data
8.6
85
Not enough data
8.4
82
Not enough data
8.7
87
Not enough data
Online Marketing
8.8
89
Not enough data
8.7
78
Not enough data
8.5
77
Not enough data
8.2
85
Not enough data
Feature Not Available
Not enough data
Lead Management
8.8
76
Not enough data
8.5
68
Not enough data
8.7
75
Not enough data
8.3
73
Not enough data
8.7
81
Not enough data
8.1
73
Not enough data
8.8
76
Not enough data
9.0
80
Not enough data
Campaign Management
Feature Not Available
Not enough data
8.4
75
Not enough data
8.7
86
Not enough data
Feature Not Available
Not enough data
Social
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
75
Not enough data
Feature Not Available
Not enough data
8.5
77
Not enough data
Reporting & Analytics
8.7
85
Not enough data
8.5
78
Not enough data
8.4
77
Not enough data
8.3
75
Not enough data
Feature Not Available
Not enough data
Platform
8.5
81
Not enough data
8.8
82
Not enough data
8.7
82
Not enough data
8.0
63
Not enough data
Feature Not Available
Not enough data
8.4
73
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Automation
7.9
12
Not enough data
8.1
12
Not enough data
8.1
12
Not enough data
7.4
11
Not enough data
7.9
12
Not enough data
7.9
11
Not enough data
Integration
8.4
74
Not enough data
8.2
76
Not enough data
8.4
72
Not enough data
Configuration - cpq
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
58
Not enough data
8.4
54
Not enough data
8.4
59
Pricing
Not enough data
8.1
61
Not enough data
7.6
57
Not enough data
8.1
56
Not enough data
8.4
58
Not enough data
8.7
58
Not enough data
8.5
56
Quoting
Not enough data
8.4
58
Not enough data
8.4
52
Not enough data
8.4
53
Not enough data
8.4
55
Not enough data
8.7
52
Admin
Not enough data
8.4
87
Not enough data
7.7
82
Not enough data
8.3
85
Not enough data
8.3
82
Channels
Not enough data
8.1
57
Not enough data
7.7
52
Not enough data
8.1
49
Platform
Not enough data
8.4
87
Not enough data
8.2
83
Not enough data
8.0
77
Not enough data
8.6
88
Not enough data
8.4
90
Not enough data
8.6
20
Generative AI - cpq
Not enough data
7.4
15
Not enough data
7.5
16
Not enough data
7.7
16
Competition
Not enough data
8.8
55
|
Verified
Not enough data
8.7
54
|
Verified
Not enough data
8.7
54
|
Verified
Not enough data
8.5
50
|
Verified
Not enough data
8.5
52
|
Verified
Not enough data
7.8
15
Agentic AI - Sales Gamification
Not enough data
Not enough data
Integrations
Not enough data
8.9
58
|
Verified
Not enough data
8.8
56
Not enough data
8.8
43
Platform
Not enough data
8.8
62
|
Verified
Not enough data
8.9
61
|
Verified
Not enough data
8.8
55
|
Verified
Not enough data
8.8
60
|
Verified
Not enough data
8.8
60
|
Verified
Employee Features
Not enough data
9.0
63
|
Verified
Not enough data
8.7
65
|
Verified
Not enough data
8.9
65
|
Verified
Messenger
9.2
6
Not enough data
7.7
5
Not enough data
8.6
6
Not enough data
8.3
5
Not enough data
Channels
9.4
6
Not enough data
9.4
6
Not enough data
9.4
6
Not enough data
7.5
6
Not enough data
6.7
5
Not enough data
Customers
8.9
6
Not enough data
8.9
6
Not enough data
8.9
6
Not enough data
9.2
6
Not enough data
8.9
6
Not enough data
Agentic AI - Conversational Marketing
6.3
5
Not enough data
6.3
5
Not enough data
7.0
5
Not enough data
Not enough data
Not enough data
6.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
8.4
67
Not enough data
8.8
68
Not enough data
8.8
68
Not enough data
8.8
68
Organization
Not enough data
8.6
69
Not enough data
8.4
68
Not enough data
8.5
68
Performance Analysis
Not enough data
Feature Not Available
Not enough data
8.5
70
Sales Analysis
Not enough data
8.4
64
Not enough data
8.4
68
Generative AI
Not enough data
8.1
24
Not enough data
8.1
24
Agentic AI - AI Sales Assistant
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
Not enough data
8.7
156
Not enough data
8.8
153
Not enough data
8.3
143
Not enough data
8.2
138
Not enough data
8.9
151
Not enough data
8.8
150
Not enough data
8.5
145
Repeatability and Reportability
Not enough data
8.4
142
Not enough data
8.6
147
Not enough data
8.5
140
Not enough data
8.2
135
Not enough data
7.9
118
AI and Automation
Not enough data
8.3
143
Not enough data
8.4
142
Not enough data
8.3
137
Not enough data
8.1
130
Not enough data
7.8
123
Generative AI
Not enough data
7.4
67
Agentic AI - Sales Engagement
Not enough data
7.7
25
Not enough data
7.7
25
Not enough data
7.9
25
Not enough data
7.7
24
Not enough data
7.5
25
Not enough data
7.8
25
Not enough data
8.0
25
Customer Requirements
Not enough data
8.5
50
Not enough data
8.5
49
Not enough data
8.5
51
Contracts
Not enough data
8.5
49
Not enough data
8.3
46
Not enough data
8.5
49
Revenue
Not enough data
8.6
50
Not enough data
8.5
49
Not enough data
8.5
46
Text Messaging
9.1
58
Not enough data
9.4
59
Not enough data
9.1
56
Not enough data
9.1
59
Not enough data
Feature Not Available
Not enough data
8.6
52
Not enough data
8.8
56
Not enough data
8.7
57
Not enough data
SMS Platform
8.8
56
Not enough data
9.2
61
Not enough data
9.1
61
Not enough data
7.0
46
Not enough data
8.1
46
Not enough data
8.6
54
Not enough data
Agentic AI - SMS Marketing
7.1
8
Not enough data
8.1
8
Not enough data
8.5
8
Not enough data
7.7
8
Not enough data
7.4
7
Not enough data
8.1
7
Not enough data
Channels
8.2
10
Not enough data
7.4
9
Not enough data
7.4
9
Not enough data
Design
8.3
9
Not enough data
7.5
10
Not enough data
9.0
10
Not enough data
8.0
9
Not enough data
9.3
9
Not enough data
Generative AI
8.2
10
Not enough data
8.1
9
Not enough data
Platform Basics
Not enough data
8.4
90
Not enough data
8.5
85
Not enough data
8.5
89
Not enough data
8.3
81
Not enough data
8.8
49
Agentic AI - Customer Journey Mapping
Not enough data
6.7
10
Content
Not enough data
8.9
75
Not enough data
8.6
72
Not enough data
8.5
72
Not enough data
8.7
73
Not enough data
8.6
71
Collaboration
Not enough data
8.8
72
Not enough data
8.5
74
Not enough data
8.9
76
Not enough data
9.0
79
Not enough data
8.7
73
Not enough data
8.7
71
Responses
9.0
7
Not enough data
9.3
7
Not enough data
7.1
7
Not enough data
Automation - AI Agents
8.6
7
Not enough data
9.0
7
Not enough data
9.0
7
Not enough data
8.3
7
Not enough data
9.0
7
Not enough data
Platform
8.6
7
Not enough data
9.0
7
Not enough data
9.0
7
Not enough data
Autonomy - AI Agents
7.9
7
Not enough data
8.6
7
Not enough data
8.1
7
Not enough data
8.1
7
Not enough data
Generative AI
8.3
7
Not enough data
8.3
7
Not enough data
Responses
9.5
7
Not enough data
7.3
5
Not enough data
9.5
7
Not enough data
9.5
7
Not enough data
9.5
7
Not enough data
Platform
8.6
7
Not enough data
9.3
7
Not enough data
8.6
7
Not enough data
8.6
7
Not enough data
8.3
7
Not enough data
9.5
7
Not enough data
9.5
7
Not enough data
Generative AI
8.6
7
Not enough data
8.3
6
Not enough data
Lead Monitoring
Not enough data
8.9
39
Not enough data
8.8
39
Not enough data
8.6
39
Agentic AI - Lead Capture
Not enough data
7.1
26
Not enough data
7.1
26
Data Capture
Not enough data
8.2
39
Not enough data
8.4
39
Not enough data
8.0
39
Not enough data
8.2
39
Analytics
Not enough data
9.1
39
Not enough data
8.8
39
Customization
Not enough data
8.6
38
Not enough data
8.5
38
Not enough data
8.7
38
Not enough data
8.6
38
Conversational Platform
9.7
6
Not enough data
9.7
6
Not enough data
9.7
6
Not enough data
9.7
6
Not enough data
Support Automation
9.7
6
Not enough data
9.7
6
Not enough data
9.7
6
Not enough data
9.7
6
Not enough data
Generative AI
9.7
6
Not enough data
9.7
6
Not enough data
Generative AI
8.3
5
Not enough data
8.7
5
Not enough data
8.3
5
Not enough data
Communication
9.4
6
Not enough data
8.0
5
Not enough data
9.7
5
Not enough data
9.7
5
Not enough data
7.0
5
Not enough data
Internal Use
8.3
9
Not enough data
6.7
5
Not enough data
7.3
5
Not enough data
9.0
5
Not enough data
7.3
5
Not enough data
9.4
6
Not enough data
Platform Basics - VoIP Providers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Basic Communication
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - VoIP Providers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Access
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Features
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
6.1
11
Not enough data
6.4
12
Not enough data
6.4
11
Not enough data
6.5
11
Attribution
Not enough data
8.4
20
Not enough data
8.4
20
Not enough data
7.9
20
Discovery
Not enough data
8.5
20
Not enough data
8.3
20
Not enough data
8.1
20
Management
Not enough data
8.3
20
Not enough data
8.3
20
Platform
Not enough data
8.3
20
Not enough data
8.3
20
Agentic AI - Sales Performance Management
Not enough data
7.9
20
Not enough data
8.2
19
Not enough data
7.8
20
Incentives
Not enough data
8.2
151
|
Verified
Not enough data
8.4
158
|
Verified
Not enough data
8.0
150
|
Verified
Not enough data
8.4
159
|
Verified
Personalization
Not enough data
8.5
175
|
Verified
Not enough data
8.6
176
|
Verified
Not enough data
8.7
182
|
Verified
Not enough data
8.4
169
|
Verified
Administrative
Not enough data
8.5
167
|
Verified
Not enough data
8.5
171
|
Verified
Not enough data
8.3
159
Agentic AI - Email Tracking
Not enough data
7.6
28
Not enough data
7.4
28
Not enough data
7.4
28
Not enough data
6.9
27
Not enough data
6.9
28
Not enough data
7.3
28
Not enough data
7.5
28
Analytics
Not enough data
8.3
132
Not enough data
8.4
138
Not enough data
8.4
139
Customizations
Not enough data
8.7
143
Not enough data
8.8
140
Not enough data
8.8
140
Not enough data
8.7
136
Not enough data
8.6
141
Generative AI
Not enough data
7.6
56
Agentic AI - Sales Analytics
Not enough data
7.3
27
Not enough data
7.5
27
Not enough data
7.1
27
Not enough data
7.2
27
Not enough data
7.3
27
Data Sourcing
Not enough data
8.3
140
Not enough data
8.4
144
Not enough data
8.2
137
Not enough data
8.6
149
Not enough data
8.5
140
Predictive Analytics
Not enough data
8.5
140
Not enough data
8.3
133
Not enough data
8.0
120
Not enough data
8.2
126
Sales Management
Not enough data
8.5
147
Not enough data
8.3
126
Not enough data
8.5
139
Not enough data
8.8
146
Agentic AI - Sales Enablement
Not enough data
6.1
6
Not enough data
6.1
6
Not enough data
6.1
6
Content Management
Not enough data
8.2
10
Not enough data
8.0
10
Not enough data
8.0
10
Not enough data
8.8
10
Not enough data
8.2
10
Analytics
Not enough data
9.0
10
Not enough data
8.3
10
Not enough data
8.3
10
Not enough data
8.3
10
Learning Management - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Enablement - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Relationship Management - Insurance CRM
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Follow up Automation - Insurance CRM
Not enough data
Not enough data
Not enough data
Not enough data
Document Management - Insurance CRM
Not enough data
Not enough data
Integrations & Reports - Insurance CRM
Not enough data
Not enough data
Not enough data
Not enough data
Consumer Intelligence
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Reporting
8.6
37
Not enough data
7.7
36
Not enough data
8.6
42
Not enough data
Media Monitoring
Feature Not Available
Not enough data
8.5
45
Not enough data
Feature Not Available
Not enough data
In-House Management
8.2
38
Not enough data
8.5
39
Not enough data
Generative AI
9.1
30
Not enough data
Agentic AI - Online Reputation Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customizations
8.8
50
Not enough data
9.3
52
Not enough data
8.8
43
Not enough data
9.2
46
Not enough data
Growth
Feature Not Available
Not enough data
8.5
48
Not enough data
9.5
46
Not enough data
7.9
48
Not enough data
8.3
45
Not enough data
Content
9.1
50
Not enough data
8.8
47
Not enough data
8.9
45
Not enough data
8.5
39
Not enough data
Support
8.4
45
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reviews
Reviewers' Company Size
HighLevel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Zoho CRM
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
44.3%
Consulting
9.4%
Real Estate
5.2%
Professional Training & Coaching
4.4%
Health, Wellness and Fitness
4.4%
Other
32.3%
Information Technology and Services
16.0%
Computer Software
9.9%
Marketing and Advertising
8.9%
Real Estate
3.5%
Financial Services
3.5%
Other
58.1%
Alternatives
Discussions
What is high level app?
2 Comments
MB
HighLevel as several mobile app options. You can contract with HighLevel to have them build your own branded app or you can use their Grey Labeled app called...Read more
Why less options for funnel and website section?
1 Comment
ST
Hey there!
Thank you for the question.
I am Head of Product Management at highLevel.
We would love to hear about more options that you want on...Read more
What have you found better than ZOHO
5 Comments
PC
Zoho One, with over 45 business applications, all centrally managed and synchronized, is the leader in breadth of application and breadth of security versus...Read more
Is Zoho CRM really free?
4 Comments
AP
Zoho CRM offers a free version, but it also provides various paid plans with additional features and capabilities. The free version typically has...Read more
can we create segmentation in this
3 Comments
Official Response from Zoho CRM
Yes Lavanya,
Zoho CRM supports segmentation. Segment your prospects/customers into buckets based on a pre-defined criteria, to identify cross-sell/up-sell...Read more
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