Compare HighLevel and Zoho CRM 
At a Glance
Market Segments
Small-Business (94.6% of reviews)
Small-Business (61.6% of reviews)
Entry-Level Pricing
$97.00 Per Month
Free
HighLevel
Star Rating
(606)4.6 out of 5
Market Segments
Small-Business (94.6% of reviews)
Pros & Cons
Entry-Level Pricing
$97.00 Per Month
Free Trial is available
Browse all 2 pricing plansZoho CRM
Star Rating
(2,894)4.1 out of 5
Market Segments
Small-Business (61.6% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Zoho CRM excels in providing a comprehensive suite of features at a competitive price, making it a strong choice for small businesses. Users appreciate its ability to combine sales automation, analytics, and multichannel engagement, which helps streamline operations and drive growth.
- Users say that HighLevel offers a robust all-in-one platform for digital marketing, which is particularly beneficial for marketing agencies. Reviewers highlight its capabilities in managing email campaigns and automations, although some mention that the learning curve can be steep due to the platform's extensive features.
- According to verified reviews, Zoho CRM is praised for its user-friendly interface and seamless integration with other software, making it easier for teams to navigate and utilize effectively. This ease of use is a significant advantage for businesses looking to implement a CRM without extensive training.
- Reviewers mention that HighLevel's support team is a standout feature, with users noting the helpfulness of staff members who simplify complex processes. This level of support can be crucial for users who may struggle with the platform's complexity.
- G2 reviewers highlight that while Zoho CRM has a slightly lower overall satisfaction score, it still meets a wide range of business needs effectively, particularly for those on a budget. Users appreciate the flexibility and scalability of the platform, which can adapt as their business grows.
- Users report that HighLevel's focus on marketing automation and client communication is impressive, but some find the platform overwhelming at first. This feedback suggests that while it offers powerful tools, new users may need time to fully leverage its capabilities.
Pricing
Entry-Level Pricing
HighLevel
Starter
$97.00
Per Month
All the tools you need to grow your businesses online with unlimited Users, unlimited Contacts, and a suite of AI tools!
- CRM
- Email & SMS Marketing
- Funnel & Website Builders
Zoho CRM
Free Edition
Free
With three free users and essentials like leads, documents and mobile apps, it’s a perfect fit
for your home business.
- Leads, Contacts, Accounts
- Tasks, Events, Call log, and Notes
- Opportunities
Free Trial
HighLevel
Free Trial is available
Zoho CRM
Free Trial is available
Ratings
Meets Requirements
8.7
204
8.4
2,460
Ease of Use
7.8
541
8.3
2,479
Ease of Setup
7.3
330
8.0
1,250
Ease of Admin
8.0
148
8.0
1,019
Quality of Support
8.1
198
7.6
2,253
Has the product been a good partner in doing business?
8.6
142
8.0
995
Product Direction (% positive)
9.0
201
8.0
2,395
Features by Category
Sales Force Automation
8.8
112
8.5
1647
|
Verified
Feature Not Available
8.3
876
|
Verified
9.0
115
8.2
1566
|
Verified
8.4
111
8.2
1632
|
Verified
7.5
83
7.8
1186
|
Verified
8.8
98
8.4
671
|
Verified
8.3
84
7.9
1217
|
Verified
7.9
81
8.0
1209
|
Verified
8.1
88
8.2
1323
|
Verified
Marketing Automation
9.0
113
8.0
1343
|
Verified
9.1
106
7.9
1304
|
Verified
9.1
110
8.4
1538
|
Verified
8.3
99
7.9
1126
|
Verified
Customer Support
8.0
92
8.0
1201
|
Verified
Feature Not Available
7.9
1204
|
Verified
Feature Not Available
7.9
1236
|
Verified
8.1
97
7.8
1068
|
Verified
8.2
92
8.0
1113
|
Verified
Reporting & Analytics
8.4
97
8.2
1510
|
Verified
8.3
104
8.2
1559
|
Verified
Feature Not Available
8.1
1055
|
Verified
Mobile & Social
8.0
88
8.1
1082
|
Verified
8.3
102
8.0
1091
|
Verified
7.7
89
8.0
1201
|
Verified
Platform
8.5
109
8.1
865
|
Verified
9.0
107
8.1
838
|
Verified
8.6
98
8.4
857
|
Verified
8.1
85
8.1
647
|
Verified
Feature Not Available
7.8
547
|
Verified
8.3
82
8.1
718
|
Verified
8.5
101
8.4
845
|
Verified
7.8
82
8.1
661
|
Verified
Integration
8.5
86
8.3
651
|
Verified
8.3
91
8.1
640
|
Verified
8.1
77
8.0
600
|
Verified
Generative AI
8.4
63
8.2
180
Agentic AI - CRM
7.7
23
8.0
65
8.5
21
8.3
63
8.9
23
8.1
66
8.3
20
8.0
65
8.6
22
8.3
64
8.4
20
8.3
64
8.3
20
8.3
64
Email Marketing
8.9
92
Not enough data
8.7
88
Not enough data
8.4
85
Not enough data
8.8
91
Not enough data
Online Marketing
8.8
95
Not enough data
8.7
80
Not enough data
8.6
81
Not enough data
8.2
88
Not enough data
Feature Not Available
Not enough data
Lead Management
8.8
79
Not enough data
8.5
70
Not enough data
8.8
76
Not enough data
8.3
75
Not enough data
8.8
85
Not enough data
8.1
76
Not enough data
8.8
78
Not enough data
9.1
82
Not enough data
Campaign Management
Feature Not Available
Not enough data
8.5
77
Not enough data
8.8
90
Not enough data
Feature Not Available
Not enough data
Social
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.6
78
Not enough data
Feature Not Available
Not enough data
8.6
80
Not enough data
Reporting & Analytics
8.8
88
Not enough data
8.5
80
Not enough data
8.4
79
Not enough data
8.3
77
Not enough data
Feature Not Available
Not enough data
Platform
8.6
82
Not enough data
8.8
84
Not enough data
8.7
82
Not enough data
8.0
62
Not enough data
Feature Not Available
Not enough data
8.5
75
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Automation
8.1
14
Not enough data
8.2
13
Not enough data
8.2
13
Not enough data
7.6
12
Not enough data
7.9
12
Not enough data
8.1
12
Not enough data
Integration
8.4
76
Not enough data
8.2
76
Not enough data
8.3
71
Not enough data
Configuration - cpq
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
60
Not enough data
8.3
56
Not enough data
8.4
61
Pricing
Not enough data
8.1
63
Not enough data
7.5
58
Not enough data
8.1
57
Not enough data
8.4
59
Not enough data
8.6
59
Not enough data
8.5
57
Quoting
Not enough data
8.4
59
Not enough data
8.3
53
Not enough data
8.4
54
Not enough data
8.4
56
Not enough data
8.6
53
Admin
Not enough data
8.2
90
Not enough data
7.7
84
Not enough data
8.3
87
Not enough data
8.3
84
Channels
Not enough data
8.1
58
Not enough data
7.7
53
Not enough data
8.0
50
Platform
Not enough data
8.4
90
Not enough data
8.2
86
Not enough data
8.0
78
Not enough data
8.5
89
Not enough data
8.4
91
Not enough data
8.6
20
Generative AI - cpq
Not enough data
7.4
15
Not enough data
7.5
16
Not enough data
7.7
16
Competition
Not enough data
8.7
58
|
Verified
Not enough data
8.7
57
|
Verified
Not enough data
8.7
57
|
Verified
Not enough data
8.5
53
|
Verified
Not enough data
8.5
55
|
Verified
Not enough data
7.9
18
Agentic AI - Sales Gamification
Not enough data
Not enough data
Integrations
Not enough data
8.9
61
|
Verified
Not enough data
8.8
59
Not enough data
8.7
45
Platform
Not enough data
8.8
65
|
Verified
Not enough data
8.9
64
|
Verified
Not enough data
8.8
58
|
Verified
Not enough data
8.8
63
|
Verified
Not enough data
8.8
63
|
Verified
Employee Features
Not enough data
8.9
66
|
Verified
Not enough data
8.8
68
|
Verified
Not enough data
8.8
68
|
Verified
Messenger
9.2
6
Not enough data
8.1
9
Not enough data
8.5
8
Not enough data
7.6
7
Not enough data
Channels
9.6
8
Not enough data
9.6
8
Not enough data
9.5
7
Not enough data
7.7
8
Not enough data
7.2
6
Not enough data
Customers
9.0
7
Not enough data
9.2
8
Not enough data
9.2
8
Not enough data
9.4
8
Not enough data
8.8
8
Not enough data
Agentic AI - Conversational Marketing
6.3
5
Not enough data
6.3
5
Not enough data
7.0
5
Not enough data
Not enough data
Not enough data
6.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
8.4
72
Not enough data
8.8
73
Not enough data
8.8
73
Not enough data
8.8
73
Organization
Not enough data
8.6
74
Not enough data
8.4
73
Not enough data
8.6
73
Performance Analysis
Not enough data
Feature Not Available
Not enough data
8.6
75
Sales Analysis
Not enough data
8.4
69
Not enough data
8.4
73
Generative AI
Not enough data
8.3
27
Not enough data
8.1
27
Agentic AI - AI Sales Assistant
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
Not enough data
8.7
161
Not enough data
8.8
157
Not enough data
8.3
146
Not enough data
8.2
142
Not enough data
8.9
155
Not enough data
8.8
153
Not enough data
8.5
148
Repeatability and Reportability
Not enough data
8.4
145
Not enough data
8.6
150
Not enough data
8.6
143
Not enough data
8.2
139
Not enough data
7.9
121
AI and Automation
Not enough data
8.3
147
Not enough data
8.5
146
Not enough data
8.3
140
Not enough data
8.1
134
Not enough data
7.8
126
Generative AI
Not enough data
7.5
69
Agentic AI - Sales Engagement
Not enough data
7.9
28
Not enough data
7.8
26
Not enough data
8.0
27
Not enough data
7.9
26
Not enough data
7.7
27
Not enough data
8.0
27
Not enough data
8.1
26
Customer Requirements
Not enough data
8.5
52
Not enough data
8.5
51
Not enough data
8.5
53
Contracts
Not enough data
8.5
51
Not enough data
8.2
48
Not enough data
8.4
51
Revenue
Not enough data
8.5
53
Not enough data
8.5
51
Not enough data
8.4
48
Text Messaging
9.1
62
Not enough data
9.4
62
Not enough data
9.2
58
Not enough data
9.2
62
Not enough data
Feature Not Available
Not enough data
8.7
55
Not enough data
8.8
58
Not enough data
8.7
59
Not enough data
SMS Platform
8.8
57
Not enough data
9.1
63
Not enough data
9.1
62
Not enough data
7.1
47
Not enough data
8.1
46
Not enough data
8.6
56
Not enough data
Agentic AI - SMS Marketing
7.4
9
Not enough data
8.3
9
Not enough data
8.7
9
Not enough data
8.0
9
Not enough data
7.7
8
Not enough data
8.1
8
Not enough data
Channels
8.5
12
Not enough data
7.7
10
Not enough data
7.4
9
Not enough data
Design
8.3
9
Not enough data
7.9
12
Not enough data
9.0
10
Not enough data
8.0
9
Not enough data
9.3
9
Not enough data
Generative AI
8.2
10
Not enough data
8.1
9
Not enough data
Platform Basics
Not enough data
8.4
98
Not enough data
8.6
93
Not enough data
8.6
97
Not enough data
8.4
89
Not enough data
8.9
57
Agentic AI - Customer Journey Mapping
Not enough data
7.1
12
Content
Not enough data
8.9
79
Not enough data
8.6
76
Not enough data
8.5
76
Not enough data
8.7
77
Not enough data
8.6
74
Collaboration
Not enough data
8.8
76
Not enough data
8.5
78
Not enough data
9.0
80
Not enough data
9.0
83
Not enough data
8.7
78
Not enough data
8.7
75
Responses
9.2
8
Not enough data
9.4
9
Not enough data
7.5
8
Not enough data
Automation - AI Agents
8.9
9
Not enough data
9.2
8
Not enough data
9.2
8
Not enough data
8.5
8
Not enough data
9.2
8
Not enough data
Platform
8.8
8
Not enough data
9.2
8
Not enough data
9.2
8
Not enough data
Autonomy - AI Agents
8.1
8
Not enough data
8.8
8
Not enough data
8.3
8
Not enough data
8.3
8
Not enough data
Generative AI
8.5
8
Not enough data
8.5
8
Not enough data
Responses
9.5
7
Not enough data
7.3
5
Not enough data
9.5
7
Not enough data
9.5
7
Not enough data
9.5
7
Not enough data
Platform
8.6
7
Not enough data
9.3
7
Not enough data
8.6
7
Not enough data
8.6
7
Not enough data
8.3
7
Not enough data
9.5
7
Not enough data
9.5
7
Not enough data
Generative AI
8.8
8
Not enough data
8.6
7
Not enough data
Lead Monitoring
Not enough data
9.0
42
Not enough data
8.9
42
Not enough data
8.7
42
Agentic AI - Lead Capture
Not enough data
7.2
27
Not enough data
7.2
27
Data Capture
Not enough data
8.3
42
Not enough data
8.5
42
Not enough data
8.1
42
Not enough data
8.3
42
Analytics
Not enough data
9.1
42
Not enough data
8.8
42
Customization
Not enough data
8.7
41
Not enough data
8.6
41
Not enough data
8.7
42
Not enough data
8.7
42
Conversational Platform
9.7
6
Not enough data
9.7
6
Not enough data
8.6
7
Not enough data
9.7
6
Not enough data
Support Automation
9.7
6
Not enough data
9.7
6
Not enough data
9.7
6
Not enough data
9.7
6
Not enough data
Generative AI
9.7
6
Not enough data
9.8
7
Not enough data
Generative AI
8.6
6
Not enough data
8.9
6
Not enough data
8.8
7
Not enough data
Communication
9.4
8
Not enough data
7.9
7
Not enough data
9.8
7
Not enough data
9.5
7
Not enough data
7.2
6
Not enough data
Internal Use
8.3
9
Not enough data
7.2
6
Not enough data
7.6
7
Not enough data
9.3
7
Not enough data
7.3
5
Not enough data
9.4
8
Not enough data
Platform Basics - VoIP Providers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Basic Communication
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - VoIP Providers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Access
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Features
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
6.4
12
Not enough data
6.7
13
Not enough data
6.7
12
Not enough data
6.8
12
Attribution
Not enough data
8.5
21
Not enough data
8.6
22
Not enough data
8.0
21
Discovery
Not enough data
8.6
22
Not enough data
8.3
21
Not enough data
8.3
22
Management
Not enough data
8.4
22
Not enough data
8.4
22
Platform
Not enough data
8.4
22
Not enough data
8.3
21
Agentic AI - Sales Performance Management
Not enough data
7.9
21
Not enough data
8.1
20
Not enough data
7.9
21
Incentives
Not enough data
8.2
154
|
Verified
Not enough data
8.4
161
|
Verified
Not enough data
8.0
153
|
Verified
Not enough data
8.4
162
|
Verified
Personalization
Not enough data
8.5
178
|
Verified
Not enough data
8.6
179
|
Verified
Not enough data
8.6
185
|
Verified
Not enough data
8.4
172
|
Verified
Administrative
Not enough data
8.5
170
|
Verified
Not enough data
8.5
174
|
Verified
Not enough data
8.4
162
Agentic AI - Email Tracking
Not enough data
7.7
30
Not enough data
7.5
29
Not enough data
7.6
30
Not enough data
7.0
29
Not enough data
7.0
30
Not enough data
7.4
30
Not enough data
7.6
29
Analytics
Not enough data
8.3
139
Not enough data
8.3
144
Not enough data
8.4
145
Customizations
Not enough data
8.7
149
Not enough data
8.8
146
Not enough data
8.8
147
Not enough data
8.7
143
Not enough data
8.6
148
Generative AI
Not enough data
7.6
59
Agentic AI - Sales Analytics
Not enough data
7.5
29
Not enough data
7.5
29
Not enough data
7.1
29
Not enough data
7.4
29
Not enough data
7.5
29
Data Sourcing
Not enough data
8.3
145
Not enough data
8.4
149
Not enough data
8.3
142
Not enough data
8.6
156
Not enough data
8.5
147
Predictive Analytics
Not enough data
8.5
147
Not enough data
8.3
139
Not enough data
8.0
124
Not enough data
8.2
130
Sales Management
Not enough data
8.5
154
Not enough data
8.3
131
Not enough data
8.5
145
Not enough data
8.8
152
Agentic AI - Sales Enablement
Not enough data
6.1
6
Not enough data
6.1
6
Not enough data
6.1
6
Content Management
Not enough data
8.2
10
Not enough data
8.0
10
Not enough data
8.0
10
Not enough data
8.8
10
Not enough data
8.2
10
Analytics
Not enough data
9.0
10
Not enough data
8.3
10
Not enough data
8.3
10
Not enough data
8.3
10
Learning Management - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Enablement - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Relationship Management - Insurance CRM
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Follow up Automation - Insurance CRM
Not enough data
Not enough data
Not enough data
Not enough data
Document Management - Insurance CRM
Not enough data
Not enough data
Integrations & Reports - Insurance CRM
Not enough data
Not enough data
Not enough data
Not enough data
Consumer Intelligence
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Reporting
8.4
38
Not enough data
7.6
37
Not enough data
8.6
43
Not enough data
Media Monitoring
Feature Not Available
Not enough data
8.5
46
Not enough data
Feature Not Available
Not enough data
In-House Management
8.1
39
Not enough data
8.6
40
Not enough data
Generative AI
9.1
30
Not enough data
Agentic AI - Online Reputation Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customizations
8.8
51
Not enough data
9.3
52
Not enough data
8.8
43
Not enough data
9.1
47
Not enough data
Growth
Feature Not Available
Not enough data
8.5
48
Not enough data
9.5
47
Not enough data
8.0
49
Not enough data
8.3
46
Not enough data
Content
9.1
50
Not enough data
8.8
47
Not enough data
8.9
46
Not enough data
8.5
39
Not enough data
Support
8.3
48
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
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Categories
Categories
Shared Categories
HighLevel and Zoho CRM are categorized as CRM
Unique Categories
Zoho CRM is categorized as Client Portal, Customer Journey Mapping, Quote-to-Cash, Sales Engagement, AI Sales Assistant, Sales Analytics, Email Tracking, Sales Gamification, Sales Performance Management, CPQ, Lead Capture, Lead Scoring, Sales Enablement, and Insurance CRM
Reviews
Reviewers' Company Size
HighLevel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Zoho CRM
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
43.3%
Consulting
9.6%
Real Estate
4.9%
Health, Wellness and Fitness
4.6%
Professional Training & Coaching
4.4%
Other
33.2%
Information Technology and Services
16.0%
Computer Software
9.9%
Marketing and Advertising
8.8%
Financial Services
3.6%
Real Estate
3.5%
Other
58.2%
Alternatives
Discussions
What is high level app?
2 Comments
MB
HighLevel as several mobile app options. You can contract with HighLevel to have them build your own branded app or you can use their Grey Labeled app called...Read more
Why less options for funnel and website section?
1 Comment
ST
Hey there!
Thank you for the question.
I am Head of Product Management at highLevel.
We would love to hear about more options that you want on...Read more
What have you found better than ZOHO
5 Comments
PC
Zoho One, with over 45 business applications, all centrally managed and synchronized, is the leader in breadth of application and breadth of security versus...Read more
Is Zoho CRM really free?
4 Comments
AP
Zoho CRM offers a free version, but it also provides various paid plans with additional features and capabilities. The free version typically has...Read more
can we create segmentation in this
3 Comments
Official Response from Zoho CRM
Yes Lavanya,
Zoho CRM supports segmentation. Segment your prospects/customers into buckets based on a pre-defined criteria, to identify cross-sell/up-sell...Read more
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