Demandbase ABM Platform Reviews & Product Details

Demandbase's DSP + personalized advertising capabilities are what the platform is known for, but the tool does everything well. Off-site intent, onsite engagement, targeting and personalization (at scale) of ads, personalization of web pages / landing pages, ad performance reporting, website performance reporting, account performance (pipeline, close rates, book/won revenue), sales activation and more - it has it all and does an exceptional job across the board. Demandbase offers great documentation in their resource center with trainings, certifications, and pre-packaged playbooks allowing you to get proven ABM programs in-market quickly. We have also received phenomenal support from our Account Manager and CS team who are knowledgeable and fast to respond to any questions. Our Demandbase team will loop in solution engineers and technical product support teams to help us resolve integration issues. Our Account team has been instrumental is getting campaigns off the ground and into market. Review collected by and hosted on G2.com.

The UX in Demandbase Classic isn't terrible, but a little sub-par for a tool aimed at Marketers. That said, it looks like Demandbase One addresses this issue. The platform could improve the sync/integration with Salesforce. Most companies have poor CRM data hygiene (incomplete, duplicate, incorrect information), and Demandbase has struggled to sync data back to accounts in cases with duplicate accounts or accounts with inaccurate/incomplete information. Review collected by and hosted on G2.com.

Integration with Google Analytics lets me as a marketer see which industries visit what pages, and what specific companies visit targeted pages.

Intent data shows what companies are doing off of our site to show interest (visiting other websites with the same keywords we market to). Review collected by and hosted on G2.com.

There is so much interesting data, that it can be easy to get lost in the information. I need to constantly remind myself that the software helps make determinations for you with its scoring, instead of trying to track it in my head :) Review collected by and hosted on G2.com.

Demandbase has grown into a true ABM platform, where we can manage almost all portions of our ABM program. The addition of site analytics has been very valuable, as we can analyze not only our ABM activity through Demandbase, but also the performance of all our other campaigns through the tracking of UTM parameters. The data Demandbase provides is clearly valued by my leadership team and C-suite alike. The Targeting solution has proven to be the most cost-effective digital advertising option available for providing the air-cover to match our other ABM initiatives. I appreciate that it lets us not waste advertising dollars on accounts we don't care about or who were never going to become clients in the first place. Review collected by and hosted on G2.com.

While the entire platform has proven critical to my work as a marketer, my sales team has gotten less value out of it. We work in an industry where we know exactly the accounts we need to go after, so they don't use it from an account identification perspective. They appreciate the ability to see when an account has been on site, what they account has interacted with, and what campaigns they've engaged with. But like all sales people, they want to know who the person was doing the activity. We sell into massive enterprise accounts with tens of thousands of employees, but we only really care about 9-10 of those employees. I believe the acquisition of Engagio and the added value their solution will bring to the Demandbase suite will help on this front. Review collected by and hosted on G2.com.

How easy to use the platform is and how insightful and helpful the Demandbase team is. They provide insightful strategy recommendations and are quick to respond to emails and questions. Review collected by and hosted on G2.com.

Nothing, easy to use and start/pause campaigns as necessary! Review collected by and hosted on G2.com.

It's quick and easy to get a basic target list created. We have a large TAM and needed a starting point. The platform helped marketing give sales some evidence to validate the new target lists and helps sales continuously prioritize their accounts. Review collected by and hosted on G2.com.

It's expensive and has a lot of complexity once you build the initial lists. Making adjustments to lists is kind of clunky and the advertising costs are difficult to justify to our finance team. Review collected by and hosted on G2.com.

The best thing about Demandbase is the ease of use. I can get all the account/ campaign information I need without the need to consult the media agency on how to navigate the tool. Review collected by and hosted on G2.com.

I would like to be able to get more insights on account/ client activity/journey from the ads to landing in our page. Review collected by and hosted on G2.com.

- Easy to use

- Good intent data even for niche topics

- Straight forward integration into Salesforce

- Company/account level Insights into anonymous traffic to your website Review collected by and hosted on G2.com.

- Folder structure for audience list will be a good feature

- Limited number of profiles Review collected by and hosted on G2.com.

The team at Demandbase has been consistently excellent; from trial onto implementation. The tool and the insights they provide us - intent topic rating combined with pages visited on our site - are invaluable in determining who might be the best potential sales prospects. This has completely revamped our approach to different segments and significantly shortened our sales cycle time. Review collected by and hosted on G2.com.

There are a few of the features inside the profile setup could be a bit more prescriptive (very good ranging down to not very good... I'd love to have my top keywords recommended and ranked to help me focus my sales teams messaging a bit more.) Review collected by and hosted on G2.com.

Demandbase's ABM solution offerings are extensive and continuously being updated to stay competitive in the market. They are adding the ability to self-serve your own ad campaigns, which is a big improvement. The main platform for Audience identification is easy to use and gives a wealth of information. And the site analytics is very helpful for improving our strategy. I also like that we can add unlimited users to access the platform. My partners/consultants are always extremely helpful, offer learning sessions and resources, and work with me on strategy. Review collected by and hosted on G2.com.

This is an expensive platform, especially for advertising compared to other platforms. There's currently no Microsoft CRM integration, which makes measurement more difficult for us. Also, when looking at the Account level details, the Example pages are often not in line with the keywords we are really interested in, which can be confusing to the sales people looking at their accounts, and makes me question the intent on some of them. That requires additional work on our profile, but it seems like it's a guess and test process at times (which can be time consuming). I need to learn a bit more about intent and how accurate the data is, but I've been hearing more and more good things about Bombora which Demandbase does not use. I'm hoping to learn more about how they can compete with that kind of data. Review collected by and hosted on G2.com.

Being able to not only understand account level interest/behavior but also uncover prospects that I don't know about. It's helpful for monitoring people over time. I appreciate the flexibility Engagio gives you in being able to slice & dice engagement data and generate reports to stay on top of things. It's also aids outreach when more than one person is in contact with an account, as it keeps track of all email communication. Review collected by and hosted on G2.com.

I wish there was a way to create follow lists inside Engagio, to keep track of their activity over time, and receive alerts when a special prospect does something new. Review collected by and hosted on G2.com.

Overall the biggest value is the intent data. I like that it is possible to combine it with CRM data (after integration) Review collected by and hosted on G2.com.

The Limitation to English for keywords and overall that certain relevant keywords are not in their database Review collected by and hosted on G2.com.

I really like that I can get real time alerts as to which prospects are on our website with the Slack plug in. I love to follow up quickly with targets on what they have just researched. Review collected by and hosted on G2.com.

I would like if all of the features were on the main platform. I like the weekly summary digest because that's where I can check geography of interested prospects, but I only get that once a week. I would the Slack alerts to be more comprehensive and include click locations, too. Ideally, the IP/User ID if they log into our website, too. Review collected by and hosted on G2.com.

My weekly digest email with the most engaged accounts and people. Being able to see the effects of an ABM campaign or for that matter, any other activity is doing and immediately acting on them makes the prospecting a lot more effective. Also, the specific ABM campaign digest email are great. You get a lot of insights and who is exactly engaging with what type of content so. This helps target better as you understand the exact pain points and can quickly use that to hook a meeting or start a conversation. Review collected by and hosted on G2.com.

The system needs setup and integrations to make sure it gets all the right data from the right input sources. It is really important you tie all the ABM assets so you could track and verify the right metrics. Review collected by and hosted on G2.com.

Engagio allows me to save what triggers I search for. Easily replicating across the other accounts I support. Talk about plug and play. Review collected by and hosted on G2.com.

Don't truly dislike anything. Maybe the abundance of information sometimes you have to sift through it. Review collected by and hosted on G2.com.

programmatic platform where ads are being served to targeted accounts Review collected by and hosted on G2.com.

not being able to tie in to CRM for conversion results. but this is for big companies Review collected by and hosted on G2.com.

Demandbase is both a Marketing and Sales tool - I'm able to find in-market accounts, target them with domain based advertising and customize their web experience. Review collected by and hosted on G2.com.

There is a bit of transition right now with DemandbaseOne launching (Engagio acquisition) but I know the future product will be great. Review collected by and hosted on G2.com.

I love how easy it is to navigate and I really enjoy all of the insight it provides. Review collected by and hosted on G2.com.

I wish it was easier to add more accounts to it and change territories. Review collected by and hosted on G2.com.

Trends on the site analytics helps us to track accounts Review collected by and hosted on G2.com.

Insights - these usually do not load when required Review collected by and hosted on G2.com.

The intent data that shows you what pages a company is visiting on your website for more targeted outreach. Review collected by and hosted on G2.com.

I wish there was more insight into the keywords, and possibly even titles of people researching. Review collected by and hosted on G2.com.

Demandbase is easy to use and provides the richest account based data to help a company’s ABM program get off the ground quickly. The data is clear and easy to understand. Review collected by and hosted on G2.com.

Like any technology, there is a learning curve when it comes to setting up the audiences properly. Review collected by and hosted on G2.com.

I love the intent data that shows you what pages a company is visiting on your website for more targeted outreach. Review collected by and hosted on G2.com.

I wish there was more insight into the keywords, and possibly even titles of people researching. Review collected by and hosted on G2.com.

When I receive MQL's from Engagio I can tell exactly what the prospect was looking at to start a conversation with them Review collected by and hosted on G2.com.

I wish I had a better understanding of what the scoring is. For example, I can get a lead that scores an 11 or scores a 50 and I don't know what that is derived from. Review collected by and hosted on G2.com.

I have used several ABM Platforms and the things that I like the most about DemandBase are:

- Easy to use and simple to set-up

- Reporting functionality (allows you to show trend over time and compare different cohorts against each other) to see how your accounts are moving through the funnel.

- Integration with SFDC Review collected by and hosted on G2.com.

- The ad serving platform is pretty manual. You can't run display ad campaigns yourself in the campaign, you have to provide them to the CSM team to set-up. You are also billed on an impression basis vs. CPC. Review collected by and hosted on G2.com.