G2 reviewers report that Demandbase One excels in providing comprehensive visibility into account intent and engagement. Users appreciate the unified account insights that combine intent, firmographics, and engagement data, making it easier to prioritize outreach efforts effectively.
Users say that AdRoll ABM (Formerly RollWorks) offers a user-friendly experience, particularly highlighting its intuitive setup for playbooks and campaigns. Reviewers noted that the platform allows for easy adjustments based on performance insights, which enhances their ability to optimize campaigns over time.
According to verified reviews, Demandbase One is praised for its straightforward implementation process. Users find the initial setup simple and efficient, allowing them to create detailed campaigns quickly, which is a significant advantage for teams looking to launch marketing efforts without extensive delays.
Reviewers mention that AdRoll ABM shines in its customer support, particularly during the onboarding process. Users have highlighted the helpfulness of account managers and the informative integration sessions, which contribute to a smoother transition and immediate ROI visibility.
G2 reviewers indicate that Demandbase One's audience segmentation features are particularly strong, allowing users to tailor their marketing strategies effectively. The flexibility in task completion methods is also appreciated, enabling users to work in ways that suit their preferences.
Users report that while AdRoll ABM is easy to set up, some have experienced challenges with more complex features. Despite its strengths in display advertising, there are mentions of needing more robust capabilities for advanced users who require deeper analytics and customization options.
Pricing
Entry-Level Pricing
AdRoll ABM (Formerly RollWorks)
No pricing available
Demandbase One
No pricing available
Free Trial
AdRoll ABM (Formerly RollWorks)
No trial information available
Demandbase One
No trial information available
Ratings
Meets Requirements
8.4
505
8.5
1,498
Ease of Use
8.4
510
8.5
1,557
Ease of Setup
8.3
335
8.3
711
Ease of Admin
8.6
259
8.5
444
Quality of Support
8.9
485
8.8
1,309
Has the product been a good partner in doing business?
Hi Kate, Thanks for your question!
RollWorks currently has a bidirectional integration that syncs HubSpot contact + company data, and sends RollWorks...Read more
What new integrations are coming for those running the Hubspot platform?
1 Comment
G2
How can any amount of someone's hard earned money just disappear into thin air without a trace nor explanation?
I almost believed it when I lost my...Read more
Check out our help center!
1 Comment
Official Response from AdRoll ABM (Formerly RollWorks)
Hi Irene, our data is constantly updated! How we source information is a bit different from how LinkedIn does it. We validate our data through multiple...Read more
Can we run quieries for lists of contacts by functions, etc., and download to excel format?
Is there anything I can do to help identify SMB visitors?
1 Comment
MM
In my experience IP resolution for SMB (especially under 50 EE's) is not that useful. Your best bet is to cookie and progressive profile via your MAS.Read more
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