Link copied to clipboard # AdRoll ABM (Formerly RollWorks) vs Demandbase One Comparison - What are their main differences? Share [ Export ](/compare/adroll-abm-formerly-rollworks/demandbase-one/export.csv) AdRoll ABM (Formerly...Demandbase One[+ Add Product](#) Pricing **AdRoll ABM (Formerly RollWorks)** No pricing available **Demandbase One** No pricing available **Pricing Insights** from reviews Perceived Cost **AdRoll ABM (Formerly RollWorks)** $$$$$ **Demandbase One** $$$$$ Average Discount **AdRoll ABM (Formerly RollWorks)** 9% **Demandbase One** 12%3% more Uncover valuable pricing insights from real user feedback to improve your shopping experience. See it for free Time to Implement **AdRoll ABM (Formerly RollWorks)**6 months Based on 100 responses **Demandbase One** 6 months Based on 100 responses Return on Investment **AdRoll ABM (Formerly RollWorks)**6 months Based on 100 responses **Demandbase One** 6 months Based on 100 responses ![AdRoll ABM (Formerly RollWorks)](https://images.g2crowd.com/uploads/product/hd_favicon/d15a21bfa97d8fb029e52a795cd47823/adroll-abm-formerly-rollworks.svg "AdRoll ABM (Formerly RollWorks)") ![Demandbase One](https://images.g2crowd.com/uploads/product/hd_favicon/c774a027c587be17b366c706735319c9/demandbase-one.svg "Demandbase One") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **AdRoll ABM (Formerly RollWorks)** [ Ease of Use (168) ](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews?filters%5Bsentiment_snippet%5D=1162214&qs=pros-and-cons#reviews)[ Audience Targeting (105) ](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews?filters%5Bsentiment_snippet%5D=1162005&qs=pros-and-cons#reviews)[ Learning Curve (66) ](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews?filters%5Bsentiment_snippet%5D=1160877&qs=pros-and-cons#reviews)[ Missing Features (60) ](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews?filters%5Bsentiment_snippet%5D=1164264&qs=pros-and-cons#reviews) **Demandbase One** [ Ease of Use (225) ](https://www.g2.com/products/demandbase-one/reviews?filters%5Bsentiment_snippet%5D=1590717&qs=pros-and-cons#reviews)[ Insights (199) ](https://www.g2.com/products/demandbase-one/reviews?filters%5Bsentiment_snippet%5D=1599136&qs=pros-and-cons#reviews)[ Learning Curve (95) ](https://www.g2.com/products/demandbase-one/reviews?filters%5Bsentiment_snippet%5D=1598142&qs=pros-and-cons#reviews)[ Steep Learning Curve (77) ](https://www.g2.com/products/demandbase-one/reviews?filters%5Bsentiment_snippet%5D=1600388&qs=pros-and-cons#reviews) Integrations **AdRoll ABM (Formerly RollWorks)** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d6b6650425eafc5c72f230cad744ad29/adobe-marketo-engage.png "Product Avatar Image") Adobe Marketo Engage ](https://www.g2.com/products/adobe-marketo-engage/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_ab71d033eb99cb49d1bf7e23adc18cb6/bombora-company-surge.png "Product Avatar Image") Bombora ](https://www.g2.com/products/bombora-company-surge/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5a70c0e0f26ded6f6c6813e514d2fa20/claude.png "Product Avatar Image") Claude ](https://www.g2.com/products/claude/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_83059ed9cb36448594a23f7db15bac3c/dreamdata.png "Product Avatar Image") Dreamdata ](https://www.g2.com/products/dreamdata/reviews)[ View all ](https://www.g2.com/products/adroll-abm-formerly-rollworks/integrations) **Demandbase One** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_99c4bd25dc044ae603ad32e419e76983/apollo-io.png "Product Avatar Image") Apollo.io ](https://www.g2.com/products/apollo-io/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_fa7232c75ba582c92a04a88ca85e4013/clay-com-clay.png "Product Avatar Image") Clay ](https://www.g2.com/products/clay-com-clay/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_13aba37ae908d9cf29a2452925257ccc/dynamics-365-marketing.jpeg "Product Avatar Image") Dynamics 365 Marketing ](https://www.g2.com/products/dynamics-365-marketing/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d5220037917b5e22299bcf93896c3ecb/google-ads.jpg "Product Avatar Image") Google Ads ](https://www.g2.com/products/google-ads/reviews)[ View all ](https://www.g2.com/products/demandbase-one/integrations) Screenshots **AdRoll ABM (Formerly RollWorks)** No screenshot available **Demandbase One** ![Demandbase One screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/80973/ABX-build-account-foundation.png) **Ratings** from reviews Meets Requirements **AdRoll ABM (Formerly RollWorks)** **8.4** /10 Based on 537 responses **Demandbase One** **8.5** /10 Based on 1,567 responses Ease of Use **AdRoll ABM (Formerly RollWorks)** **8.4** /10 Based on 542 responses **Demandbase One** **8.5** /10 Based on 1,627 responses Ease of Setup **AdRoll ABM (Formerly RollWorks)** **8.3** /10 Based on 366 responses **Demandbase One** **8.3** /10 Based on 779 responses Ease of Admin **AdRoll ABM (Formerly RollWorks)** **8.6** /10 Based on 267 responses **Demandbase One** **8.5** /10 Based on 449 responses Quality of Support **AdRoll ABM (Formerly RollWorks)** **8.9** /10 Based on 516 responses **Demandbase One** **8.8** /10 Based on 1,376 responses Has the product been a good partner in doing business? **AdRoll ABM (Formerly RollWorks)** **8.9** /10 Based on 272 responses **Demandbase One** **8.8** /10 Based on 446 responses Product Direction (% positive) **AdRoll ABM (Formerly RollWorks)** **8.6** /10 Based on 496 responses **Demandbase One** **8.2** /10 Based on 1,466 responses **Features** ratings from reviews Sales Intelligence **7.3** /10 Based on 84 responses **8.0** /10 Based on 721 responses Account Data Management **7.7** /10 Based on 151 responses **8.4** /10 Based on 370 responses Buyer Intent Data Providers **7.8** /10 Based on 109 responses **7.8** /10 Based on 155 responses Account-Based Orchestration Platforms **8.1** /10 Based on 45 responses **8.6** /10 Based on 117 responses Account-Based Advertising **7.2** /10 Based on 231 responses **7.5** /10 Based on 177 responses Lead Intelligence **7.2** /10 Based on 11 responses **7.9** /10 Based on 24 responses Demand Side Platform (DSP) **8.4** /10 Based on 209 responses **8.2** /10 Based on 48 responses Marketing Account Intelligence **7.2** /10 Based on 82 responses **7.9** /10 Based on 300 responses Account-Based Analytics **7.6** /10 Based on 147 responses **7.9** /10 Based on 319 responses Display Advertising **7.9** /10 Based on 220 responses Not enough data Retargeting **7.5** /10 Based on 154 responses Not enough data Customer Data Platform (CDP) **8.3** /10 Based on 11 responses Not enough data Attribution Not enough data **8.4** /10 Based on 35 responses Account-Based Web and Content Experiences Not enough data **8.3** /10 Based on 63 responses Video Advertising **7.1** /10 Based on 208 responses Not enough data Social Media Advertising **7.8** /10 Based on 208 responses Not enough data Market Intelligence Not enough data **8.4** /10 Based on 83 responses Connected TV (CTV) Advertising Platforms **9.1** /10 Based on 6 responses Not enough data Native Advertising **6.2** /10 Based on 7 responses Not enough data Data Quality Not enough data **8.7** /10 Based on 30 responses User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 27.4% Mid-Market(51-1000 emp.) 57.9% Enterprise(\> 1000 emp.) 14.7% Small-Business(50 or fewer emp.) 27.4% Mid-Market(51-1000 emp.) 57.9% Enterprise(\> 1000 emp.) 14.7% Small-Business(50 or fewer emp.) 19.5% Mid-Market(51-1000 emp.) 48.5% Enterprise(\> 1000 emp.) 32.0% Small-Business(50 or fewer emp.) 19.5% Mid-Market(51-1000 emp.) 48.5% Enterprise(\> 1000 emp.) 32.0% **Reviewers' Industry** [![AdRoll ABM (Formerly RollWorks)](https://images.g2crowd.com/uploads/product/hd_favicon/d15a21bfa97d8fb029e52a795cd47823/adroll-abm-formerly-rollworks.svg "AdRoll ABM (Formerly RollWorks)")](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) AdRoll ABM (Formerly RollWorks) Computer Software 27.5% Information Technology and Services 15.4% Marketing and Advertising 11.6% Financial Services 5.1% Hospital & Health Care 2.7% Other 37.7% [![Demandbase One](https://images.g2crowd.com/uploads/product/hd_favicon/c774a027c587be17b366c706735319c9/demandbase-one.svg "Demandbase One")](https://www.g2.com/products/demandbase-one/reviews) Demandbase One Computer Software 26.6% Information Technology and Services 18.5% Financial Services 6.7% Marketing and Advertising 6.6% Consumer Services 5.3% Other 36.3% Alternatives **AdRoll ABM (Formerly RollWorks) Alternatives** ![6sense Revenue Marketing](https://images.g2crowd.com/uploads/product/hd_favicon/fd24a8ac8ec0dd713165578a8ce5c51e/6sense-revenue-marketing.svg "6sense Revenue Marketing") [ 6sense Revenue Marketing ](/products/6sense-revenue-marketing/reviews) ![Metadata.io](https://images.g2crowd.com/uploads/product/hd_favicon/d71128a3b8a593284b9d1c9f7667c1c4/metadata-io.svg "Metadata.io") [ Metadata.io ](/products/metadata-io/reviews) ![GTM Studio - Powered by ZoomInfo](https://images.g2crowd.com/uploads/product/hd_favicon/8ada573c8501ec5365b452cfec53ba0d/gtm-studio-powered-by-zoominfo.svg "GTM Studio - Powered by ZoomInfo") [ GTM Studio - Powered by ZoomInfo ](/products/gtm-studio-powered-by-zoominfo/reviews) ![GTM Workspace - Powered by ZoomInfo](https://images.g2crowd.com/uploads/product/hd_favicon/36867c47db8f838807091d68c3f2f753/gtm-workspace-powered-by-zoominfo.svg "GTM Workspace - Powered by ZoomInfo") [ GTM Workspace - Powered by ZoomInfo ](/products/gtm-workspace-powered-by-zoominfo/reviews) **Demandbase One Alternatives** ![6sense Revenue Marketing](https://images.g2crowd.com/uploads/product/hd_favicon/fd24a8ac8ec0dd713165578a8ce5c51e/6sense-revenue-marketing.svg "6sense Revenue Marketing") [ 6sense Revenue Marketing ](/products/6sense-revenue-marketing/reviews) ![GTM Workspace - Powered by ZoomInfo](https://images.g2crowd.com/uploads/product/hd_favicon/36867c47db8f838807091d68c3f2f753/gtm-workspace-powered-by-zoominfo.svg "GTM Workspace - Powered by ZoomInfo") [ GTM Workspace - Powered by ZoomInfo ](/products/gtm-workspace-powered-by-zoominfo/reviews) ![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-marketing-hub.svg "HubSpot Marketing Hub") [ HubSpot Marketing Hub ](/products/hubspot-marketing-hub/reviews) ![GTM Studio - Powered by ZoomInfo](https://images.g2crowd.com/uploads/product/hd_favicon/8ada573c8501ec5365b452cfec53ba0d/gtm-studio-powered-by-zoominfo.svg "GTM Studio - Powered by ZoomInfo") [ GTM Studio - Powered by ZoomInfo ](/products/gtm-studio-powered-by-zoominfo/reviews) ## AdRoll ABM (Formerly... vs Demandbase One FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between Demandbase One vs AdRoll ABM (Formerly...? Demandbase One stands out for its advanced intent data and unified sales-marketing intelligence, while AdRoll ABM (Formerly RollWorks) is favored for its user-friendly targeting and campaign management. | [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) | [AdRoll ABM (Formerly...)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) | | --- | --- | | 4.4/5 (1988 reviews) | 4.3/5 (656 reviews) | | Mid-Market | Mid-Market | | 8.3 | 8.3 | | 8.8 | 8.9 | | Intent Data (170 all-time mentions) | Audience Targeting (105 all-time mentions) | ### How do the pricing models of Demandbase One and AdRoll ABM (Formerly... compare? G2 reviewers rate AdRoll ABM (Formerly RollWorks) and Demandbase One at parity for value, with no material difference in price satisfaction scores. - **Demandbase One:** In recent reviews, several buyers note that Demandbase One is considered expensive, especially for smaller teams, and premium features increase licensing costs. - **AdRoll ABM (Formerly...):** Reviewers describe AdRoll ABM as providing strong value for targeted campaigns, with positive sentiment around budget efficiency and ease of use for small teams. ### What are the best alternatives to Demandbase One and AdRoll ABM (Formerly...? The top three alternatives to Demandbase One and AdRoll ABM (Formerly RollWorks) are GTM Workspace - Powered by ZoomInfo, 6sense Revenue Marketing, and —. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) | 4.4/5 (1988 reviews) | Mid-Market | Premium pricing, especially for smaller teams | Intent Data (170 all-time mentions) | | [AdRoll ABM (Formerly...)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) | 4.3/5 (656 reviews) | Mid-Market | Strong value for targeted campaigns | Audience Targeting (105 all-time mentions) | | [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) | 4.5/5 (9109 reviews) | Mid-Market | — | Comprehensive data coverage | | [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) | 4.2/5 (1482 reviews) | Mid-Market | — | Predictive analytics and intent data | ### Which Account Data Management features should I prioritize when comparing Demandbase One and AdRoll ABM (Formerly...? Buyers comparing Demandbase One and AdRoll ABM (Formerly RollWorks) should prioritize intent data, audience targeting, integrations, reporting, and internationalization. - **Intent Data:** Demandbase One: 170 all-time mentions; AdRoll ABM (Formerly...): 71 all-time mentions. - **Audience Targeting:** Demandbase One: —; AdRoll ABM (Formerly...): 105 all-time mentions. - **Integrations:** Demandbase One: Outreach (146 all-time mentions); AdRoll ABM (Formerly...): CRM and HubSpot integrations cited in recent reviews. - **Reporting:** Demandbase One: Reporting (80 all-time mentions); AdRoll ABM (Formerly...): Reporting features and dashboards cited in recent reviews. - **Internationalization:** Demandbase One offers Internationalization; AdRoll ABM (Formerly...) does not. ### What are the pros and cons of Demandbase One vs AdRoll ABM (Formerly...? Demandbase One's headline strength is intent data and unified account intelligence, while AdRoll ABM (Formerly RollWorks) excels in audience targeting and campaign management simplicity. - **Demandbase One strengths:** Intent Data (170 all-time mentions), Intent Analysis (101), Customer Support (99), Reporting (80), Ease of Use (225). - **Demandbase One trade-offs:** Missing Features (57), complexity in setup and onboarding, premium pricing for advanced features, and a learning curve for new users. - **AdRoll ABM (Formerly... strengths:** Audience Targeting (105), Targeting (102), Targeting Efficiency (80), Customer Support (91), Easy Setup (62), Intuitive UI (57), Ad Management (50). - **AdRoll ABM (Formerly... trade-offs:** Learning Curve (66), Missing Features (60), campaign and reporting customization limitations, and attribution challenges. ### Is Demandbase One or AdRoll ABM (Formerly... better for small businesses? AdRoll ABM (Formerly RollWorks) is better suited for small businesses, with reviewers highlighting its ease of use and quick setup for small teams. - **Demandbase One:** Largest segment is Mid-Market; reviewers note complexity and higher cost as barriers for small businesses. - **AdRoll ABM (Formerly...):** Largest segment is Mid-Market; recent reviews from small business users praise its user-friendly interface and fast onboarding, making it accessible for smaller teams. ### Which Account Data Management platform has better integrations? Demandbase One is favored for integrations, with more reviewer-cited integration mentions and specific third-party tool support. - **Demandbase One:** Outreach integration cited in 146 all-time reviews, with additional mentions of CRM and LinkedIn integrations in recent reviews. - **AdRoll ABM (Formerly...):** CRM and HubSpot integrations cited in recent reviews, with positive sentiment around Salesforce and Marketo integration, but fewer all-time mentions than Demandbase One. ### How do Demandbase One and AdRoll ABM (Formerly... compare on customer support? AdRoll ABM (Formerly RollWorks) and Demandbase One are rated at parity for Quality of Support, with scores of 8.9 and 8.8 respectively. - **Demandbase One:** Reviewers highlight responsive and professional support, with 99 all-time mentions for Customer Support. - **AdRoll ABM (Formerly...):** Reviewers consistently praise the onboarding and customer success teams, with 91 all-time mentions for Customer Support and frequent positive feedback on support responsiveness. ### Which is easier to implement, Demandbase One or AdRoll ABM (Formerly...? Demandbase One and AdRoll ABM (Formerly RollWorks) are rated equally for Ease of Setup, both scoring 8.3, with no material difference. - **Demandbase One:** Reviewers describe the setup as complex and time-consuming, often requiring IT or support assistance, especially for smaller teams. - **AdRoll ABM (Formerly...):** Reviewers frequently cite easy and quick setup, with many noting that onboarding is straightforward and manageable even for new users. ### Which product has better Targeting? AdRoll ABM (Formerly RollWorks) is more frequently cited for targeting, with higher all-time mention counts and reviewer sentiment focused on targeting precision and efficiency. - **Demandbase One:** Targeting is supported by intent data and account intelligence, with 170 all-time mentions for Intent Data and 101 for Intent Analysis. - **AdRoll ABM (Formerly...):** Targeting is the most frequently mentioned feature, with 105 all-time mentions for Audience Targeting, 102 for Targeting, and 80 for Targeting Efficiency, reflecting strong reviewer satisfaction with its targeting capabilities.