# AdRoll ABM (Formerly RollWorks) vs Demandbase One Comparison --- ## AI Generated Summary - **G2 reviewers report** that Demandbase One excels in integrating account-based marketing, sales intelligence, and analytics into a single platform, which allows users to gain valuable insights into high-potential accounts and improve targeting strategies. - **Users say** that AdRoll ABM (Formerly RollWorks) offers a clean and intuitive interface, making it easy to transition from uploading account lists to launching multi-channel campaigns quickly, often within hours, which is a significant advantage for time-sensitive marketing efforts. - **Reviewers mention** that Demandbase One provides robust reporting and dashboard features, enabling users to track web visits and ad performance effectively, which enhances their ability to measure campaign success and optimize strategies. - **According to verified reviews** , AdRoll ABM is praised for its ability to identify and target the right accounts efficiently, with users appreciating the platform's clear visibility into account engagement, which helps streamline campaign management. - **G2 reviewers highlight** that Demandbase One's audience intelligence capabilities are particularly beneficial for understanding customer behavior, with users noting the value of its paid search intelligence feature in generating actionable insights. - **Users report** that while both platforms have strong support, AdRoll ABM slightly edges out with a higher quality of support rating, indicating that users may find more responsive assistance when navigating challenges or seeking guidance. --- ## Frequently Asked Questions ### What is the difference between Demandbase One vs AdRoll ABM (Formerly...? Demandbase One stands out for its advanced intent data and unified sales-marketing intelligence, while AdRoll ABM (Formerly RollWorks) is favored for its user-friendly targeting and campaign management. | [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) | [AdRoll ABM (Formerly...)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) | | --- | --- | | 4.4/5 (1988 reviews) | 4.3/5 (656 reviews) | | Mid-Market | Mid-Market | | 8.3 | 8.3 | | 8.8 | 8.9 | | Intent Data (170 all-time mentions) | Audience Targeting (105 all-time mentions) | ### How do the pricing models of Demandbase One and AdRoll ABM (Formerly... compare? G2 reviewers rate AdRoll ABM (Formerly RollWorks) and Demandbase One at parity for value, with no material difference in price satisfaction scores. - **Demandbase One:** In recent reviews, several buyers note that Demandbase One is considered expensive, especially for smaller teams, and premium features increase licensing costs. - **AdRoll ABM (Formerly...):** Reviewers describe AdRoll ABM as providing strong value for targeted campaigns, with positive sentiment around budget efficiency and ease of use for small teams. ### What are the best alternatives to Demandbase One and AdRoll ABM (Formerly...? The top three alternatives to Demandbase One and AdRoll ABM (Formerly RollWorks) are GTM Workspace - Powered by ZoomInfo, 6sense Revenue Marketing, and —. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) | 4.4/5 (1988 reviews) | Mid-Market | Premium pricing, especially for smaller teams | Intent Data (170 all-time mentions) | | [AdRoll ABM (Formerly...)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) | 4.3/5 (656 reviews) | Mid-Market | Strong value for targeted campaigns | Audience Targeting (105 all-time mentions) | | [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) | 4.5/5 (9109 reviews) | Mid-Market | — | Comprehensive data coverage | | [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) | 4.2/5 (1482 reviews) | Mid-Market | — | Predictive analytics and intent data | ### Which Account Data Management features should I prioritize when comparing Demandbase One and AdRoll ABM (Formerly...? Buyers comparing Demandbase One and AdRoll ABM (Formerly RollWorks) should prioritize intent data, audience targeting, integrations, reporting, and internationalization. - **Intent Data:** Demandbase One: 170 all-time mentions; AdRoll ABM (Formerly...): 71 all-time mentions. - **Audience Targeting:** Demandbase One: —; AdRoll ABM (Formerly...): 105 all-time mentions. - **Integrations:** Demandbase One: Outreach (146 all-time mentions); AdRoll ABM (Formerly...): CRM and HubSpot integrations cited in recent reviews. - **Reporting:** Demandbase One: Reporting (80 all-time mentions); AdRoll ABM (Formerly...): Reporting features and dashboards cited in recent reviews. - **Internationalization:** Demandbase One offers Internationalization; AdRoll ABM (Formerly...) does not. ### What are the pros and cons of Demandbase One vs AdRoll ABM (Formerly...? Demandbase One's headline strength is intent data and unified account intelligence, while AdRoll ABM (Formerly RollWorks) excels in audience targeting and campaign management simplicity. - **Demandbase One strengths:** Intent Data (170 all-time mentions), Intent Analysis (101), Customer Support (99), Reporting (80), Ease of Use (225). - **Demandbase One trade-offs:** Missing Features (57), complexity in setup and onboarding, premium pricing for advanced features, and a learning curve for new users. - **AdRoll ABM (Formerly... strengths:** Audience Targeting (105), Targeting (102), Targeting Efficiency (80), Customer Support (91), Easy Setup (62), Intuitive UI (57), Ad Management (50). - **AdRoll ABM (Formerly... trade-offs:** Learning Curve (66), Missing Features (60), campaign and reporting customization limitations, and attribution challenges. ### Is Demandbase One or AdRoll ABM (Formerly... better for small businesses? AdRoll ABM (Formerly RollWorks) is better suited for small businesses, with reviewers highlighting its ease of use and quick setup for small teams. - **Demandbase One:** Largest segment is Mid-Market; reviewers note complexity and higher cost as barriers for small businesses. - **AdRoll ABM (Formerly...):** Largest segment is Mid-Market; recent reviews from small business users praise its user-friendly interface and fast onboarding, making it accessible for smaller teams. ### Which Account Data Management platform has better integrations? Demandbase One is favored for integrations, with more reviewer-cited integration mentions and specific third-party tool support. - **Demandbase One:** Outreach integration cited in 146 all-time reviews, with additional mentions of CRM and LinkedIn integrations in recent reviews. - **AdRoll ABM (Formerly...):** CRM and HubSpot integrations cited in recent reviews, with positive sentiment around Salesforce and Marketo integration, but fewer all-time mentions than Demandbase One. ### How do Demandbase One and AdRoll ABM (Formerly... compare on customer support? AdRoll ABM (Formerly RollWorks) and Demandbase One are rated at parity for Quality of Support, with scores of 8.9 and 8.8 respectively. - **Demandbase One:** Reviewers highlight responsive and professional support, with 99 all-time mentions for Customer Support. - **AdRoll ABM (Formerly...):** Reviewers consistently praise the onboarding and customer success teams, with 91 all-time mentions for Customer Support and frequent positive feedback on support responsiveness. ### Which is easier to implement, Demandbase One or AdRoll ABM (Formerly...? Demandbase One and AdRoll ABM (Formerly RollWorks) are rated equally for Ease of Setup, both scoring 8.3, with no material difference. - **Demandbase One:** Reviewers describe the setup as complex and time-consuming, often requiring IT or support assistance, especially for smaller teams. - **AdRoll ABM (Formerly...):** Reviewers frequently cite easy and quick setup, with many noting that onboarding is straightforward and manageable even for new users. ### Which product has better Targeting? AdRoll ABM (Formerly RollWorks) is more frequently cited for targeting, with higher all-time mention counts and reviewer sentiment focused on targeting precision and efficiency. - **Demandbase One:** Targeting is supported by intent data and account intelligence, with 170 all-time mentions for Intent Data and 101 for Intent Analysis. - **AdRoll ABM (Formerly...):** Targeting is the most frequently mentioned feature, with 105 all-time mentions for Audience Targeting, 102 for Targeting, and 80 for Targeting Efficiency, reflecting strong reviewer satisfaction with its targeting capabilities. | | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **Star Rating** | 4.3 out of 5 | 4.4 out of 5 | | **Total Reviews** | 655 | 1,988 | | **Largest Market Segment** | Mid-Market (57.7% of reviews) | Mid-Market (48.4% of reviews) | | **Entry Level Price** | No pricing available | No pricing available | --- ## Top Pros & Cons ### AdRoll ABM (Formerly RollWorks) Pros: - Ease of Use (167 reviews) - Audience Targeting (104 reviews) Cons: - Learning Curve (66 reviews) - Missing Features (60 reviews) ### Demandbase One Pros: - Ease of Use (211 reviews) - Lead Generation (190 reviews) Cons: - Learning Curve (86 reviews) - Steep Learning Curve (72 reviews) --- ## Ratings Comparison | Rating | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **Meets Requirements** | 8.4 (536 reviews) | 8.5 (1533 reviews) | | **Ease of Use** | 8.4 (541 reviews) | 8.5 (1592 reviews) | | **Ease of Setup** | 8.3 (365 reviews) | 8.3 (746 reviews) | | **Ease of Admin** | 8.5 (266 reviews) | 8.5 (447 reviews) | | **Quality of Support** | 8.9 (515 reviews) | 8.8 (1342 reviews) | | **Has the product been a good partner in doing business?** | 8.9 (271 reviews) | 8.8 (444 reviews) | | **Product Direction (% positive)** | 8.6 (495 reviews) | 8.2 (1463 reviews) | --- ## Pricing ### AdRoll ABM (Formerly RollWorks) #### Entry-Level Pricing No pricing available #### Free Trial No information available ### Demandbase One #### Entry-Level Pricing No pricing available #### Free Trial No information available --- ## Features Comparison By Category ### Sales Intelligence | Product | Score | Reviews | |---|---|---| | **AdRoll ABM (Formerly RollWorks)** | 7.3/10 | 84 | | **Demandbase One** | 8.0/10 | 715 | #### Additional Functionality | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **Calendar Sync** | Not enough data | Not enough data | | **CRM** | Not enough data | Not enough data | | **Conversation Intelligence** | Not enough data | Not enough data | | **Lead Qualification** | Not enough data | Not enough data | | **Strategic Planning** | Not enough data | Not enough data | | **Customizable Reports** | Not enough data | Not enough data | | **Visual Analytics** | Not enough data | Not enough data | | **Customer Profiles** | Not enough data | Not enough data | | **Activity Tracking** | Not enough data | Not enough data | | **Alerts/Notifications** | Not enough data | Not enough data | | **Contact Database** | Not enough data | Not enough data | | **Lead Scoring** | Not enough data | Not enough data | | **Data Import/Export** | Not enough data | Not enough data | | **Data Cleansing** | Not enough data | Not enough data | | **Prospecting Tools** | Not enough data | Not enough data | | **Sentiment Analysis** | Not enough data | Not enough data | | **Multi-Channel Data Collection** | Not enough data | Not enough data | | **AI Copilot** | Not enough data | Not enough data | | **Dashboard Creation** | Not enough data | Not enough data | | **Engagement Tracking** | Not enough data | Not enough data | | **Generative AI** | Not enough data | Not enough data | | **Lead Generation** | Not enough data | Not enough data | | **Interaction Tracking** | Not enough data | Not enough data | | **Predictive Analytics** | Not enough data | Not enough data | | **Customizable Templates** | Not enough data | Not enough data | | **Collaboration Tools** | Not enough data | Not enough data | | **For Sales Teams/Organizations** | Not enough data | Not enough data | #### Data Availability | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **Contact Data Availability** | 7.9 (68 reviews) | 7.5 (622 reviews) | | **Company Data Availability** | 8.4 (71 reviews) | 8.5 (642 reviews) | | **Industry Research Availability** | 7.0 (54 reviews) ✓ Verified | 8.1 (601 reviews) | | **Technographic Data Availability** | 6.2 (21 reviews) | 7.8 (89 reviews) | #### Data Accuracy | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **Contact Data Accuracy** | 8.1 (62 reviews) | 7.2 (619 reviews) | | **Company Data Accuracy** | 8.3 (65 reviews) | 8.0 (634 reviews) | | **Technographic Data Accuracy** | 6.8 (19 reviews) | 7.9 (85 reviews) | #### Agentic AI - Sales Intelligence | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **Autonomous Task Execution** | 6.7 (5 reviews) | 7.6 (12 reviews) | | **Cross-system Integration** | 6.7 (5 reviews) | 8.5 (14 reviews) | | **Adaptive Learning** | 6.7 (5 reviews) | 7.7 (11 reviews) | | **Natural Language Interaction** | 6.3 (5 reviews) | 7.8 (9 reviews) | | **Proactive Assistance** | 6.3 (5 reviews) | 8.5 (9 reviews) | | **Decision Making** | 6.7 (5 reviews) | 8.2 (11 reviews) | | **AI/Machine Learning** | Not enough data | Not enough data | | **Third-Party Integrations** | Not enough data | Not enough data | | **Calendar/Reminder System** | Not enough data | Not enough data | #### Platform | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **Internationalization** | Feature Not Available | 7.5 (181 reviews) | | **User, Role, and Access Management** | 8.5 (52 reviews) ✓ Verified | 8.2 (226 reviews) | | **Performance and Reliability** | 8.8 (47 reviews) | 8.5 (255 reviews) | | **Reporting/Dashboards** | 8.1 (53 reviews) ✓ Verified | 8.3 (189 reviews) | | **Mobile User Support** | 5.9 (33 reviews) ✓ Verified | 7.1 (154 reviews) | | **APIs** | 7.5 (38 reviews) | 8.2 (175 reviews) | | **Deal Management** | Not enough data | Not enough data | | **Sales Pipeline Management** | Not enough data | Not enough data | | **Lead Management** | Not enough data | Not enough data | | **Contact Management** | Not enough data | Not enough data | | **Workflow Management** | Not enough data | Not enough data | | **Territory Management** | Not enough data | Not enough data | | **Sales Activity Management** | Not enough data | Not enough data | #### Features | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **Lead Builder** | 8.2 (58 reviews) | 8.2 (484 reviews) | | **Integration to CRM/Marketing Automation** | 8.7 (65 reviews) | 8.7 (528 reviews) | | **Data Cleaning/Enrichment** | 7.0 (33 reviews) | 7.7 (444 reviews) | | **Data Segmentation/Filtering** | 8.0 (50 reviews) | 8.1 (479 reviews) | | **Search** | 7.9 (59 reviews) ✓ Verified | 8.5 (603 reviews) | | **News/People Alerts** | 7.2 (32 reviews) | 8.1 (519 reviews) | | **Connections** | Feature Not Available | 7.9 (481 reviews) | | **Reporting** | 8.1 (61 reviews) ✓ Verified | 8.0 (431 reviews) | | **Messaging** | 7.3 (48 reviews) ✓ Verified | 7.3 (318 reviews) | | **Real-Time Data** | Not enough data | Not enough data | | **Intent Data** | Not enough data | Not enough data | | **Sales Automation** | Not enough data | Not enough data | | **Email Marketing** | Not enough data | Not enough data | | **Real-Time Reporting** | Not enough data | Not enough data | ### Artificial Intelligence | Product | Score | Reviews | |---|---|---| | **AdRoll ABM (Formerly RollWorks)** | N/A | N/A | | **Demandbase One** | N/A | N/A | #### Additional Functionality | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **Tagging** | Not enough data | Not enough data | | **Natural Language Processing** | Not enough data | Not enough data | | **Data Extraction** | Not enough data | Not enough data | | **Multi-Language** | Not enough data | Not enough data | | **Predictive Analytics** | Not enough data | Not enough data | | **Drag & Drop** | Not enough data | Not enough data | | **Speech Recognition** | Not enough data | Not enough data | | **Reporting/Analytics** | Not enough data | Not enough data | | **Data Storage Management** | Not enough data | Not enough data | | **Virtual Personal Assistant (VPA)** | Not enough data | Not enough data | | **AI Copilot** | Not enough data | Not enough data | | **Customer Segmentation** | Not enough data | Not enough data | | **Collaboration Tools** | Not enough data | Not enough data | | **Data Import/Export** | Not enough data | Not enough data | | **Generative AI** | Not enough data | Not enough data | | **For eCommerce** | Not enough data | Not enough data | | **Role-Based Permissions** | Not enough data | Not enough data | | **Customizable Branding** | Not enough data | Not enough data | | **Search/Filter** | Not enough data | Not enough data | | **Monitoring** | Not enough data | Not enough data | | **Document Management** | Not enough data | Not enough data | | **API** | Not enough data | Not enough data | | **Data Visualization** | Not enough data | Not enough data | | **Trend Analysis** | Not enough data | Not enough data | | **Machine Learning** | Not enough data | Not enough data | | **Access Controls/Permissions** | Not enough data | Not enough data | | **Alerts/Escalation** | Not enough data | Not enough data | | **Performance Metrics** | Not enough data | Not enough data | | **Real-Time Data** | Not enough data | Not enough data | | **Third-Party Integrations** | Not enough data | Not enough data | | **Mobile App** | Not enough data | Not enough data | | **Multiple Data Sources** | Not enough data | Not enough data | | **For Sales Teams/Organizations** | Not enough data | Not enough data | | **Sentiment Analysis** | Not enough data | Not enough data | | **Activity Dashboard** | Not enough data | Not enough data | | **Chatbot** | Not enough data | Not enough data | | **Workflow Automation** | Not enough data | Not enough data | ### Display Advertising | Product | Score | Reviews | |---|---|---| | **AdRoll ABM (Formerly RollWorks)** | 7.9/10 | 220 | | **Demandbase One** | N/A | N/A | #### Channel Functionality | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **Display Functionality** | 8.7 (190 reviews) | Not enough data | #### Platform Interoperability | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **Close Ecosystem API** | 7.4 (75 reviews) | Not enough data | #### Agentic AI - Display Advertising | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **Autonomous Task Execution** | 6.6 (19 reviews) | Not enough data | | **Multi-step Planning** | 6.8 (19 reviews) | Not enough data | | **Cross-system Integration** | 6.7 (19 reviews) | Not enough data | | **Adaptive Learning** | 6.8 (19 reviews) | Not enough data | | **Proactive Assistance** | 7.0 (19 reviews) | Not enough data | | **Decision Making** | 6.9 (19 reviews) | Not enough data | | **Task Planning** | Not enough data | Not enough data | | **Project Planning** | Not enough data | Not enough data | #### Campaign Management | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **Campaign Dashboard** | 8.3 (185 reviews) | 8.3 (40 reviews) | | **Campaign Optimization** | 8.0 (172 reviews) | 8.0 (39 reviews) | | **Reach** | 8.3 (173 reviews) | 8.6 (38 reviews) | | **Bulk Editing** | 7.6 (141 reviews) | 7.6 (33 reviews) | | **Batch Uploading** | 8.3 (153 reviews) | 7.9 (32 reviews) | | **Brand Safety** | 8.5 (128 reviews) | 7.9 (33 reviews) | | **Fraud Protection** | 8.2 (112 reviews) | 8.0 (31 reviews) | | **Frequency Capping** | 7.8 (116 reviews) | 7.2 (28 reviews) | | **Budget Pacing** | 8.2 (149 reviews) | 7.9 (30 reviews) | | **Creative Optimization** | 7.7 (139 reviews) | 7.9 (35 reviews) | | **Rich Media Capabilties** | 7.8 (113 reviews) | 7.7 (27 reviews) | | **Mobile Rich Media Capabilities** | 7.5 (98 reviews) | Feature Not Available | | **Activity Dashboard** | Not enough data | Not enough data | | **Retargeting Ads** | Not enough data | Not enough data | #### Targeting | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **Targeting** | 8.6 (189 reviews) | 8.8 (37 reviews) | | **Retargeting** | 8.9 (183 reviews) | 8.6 (35 reviews) | | **Geo-Targeting** | 8.3 (151 reviews) | 8.6 (35 reviews) | | **Contextual Targeting** | 8.0 (129 reviews) | 8.3 (33 reviews) | | **Audience Targeting** | Not enough data | Not enough data | #### Platform | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **API / Integrations** | 8.2 (146 reviews) | 8.5 (33 reviews) | | **Custom Reports** | 7.6 (143 reviews) | 8.3 (36 reviews) | | **User, Role, and Access Management** | 8.7 (165 reviews) | 8.8 (38 reviews) | | **Performance and Reliability** | 8.6 (168 reviews) | 8.4 (38 reviews) | | **Enterprise Scalability** | 8.3 (136 reviews) | 8.5 (35 reviews) | | **Customization** | 8.0 (138 reviews) | 8.6 (36 reviews) | | **Workflow Capability** | 8.0 (127 reviews) | 8.4 (35 reviews) | | **Internationalization** | Feature Not Available | 7.5 (33 reviews) | | **Notifications** | 7.9 (127 reviews) | 8.4 (36 reviews) | | **Budget Management** | Not enough data | Not enough data | | **Display Ad Management** | Not enough data | Not enough data | | **Campaign Management** | Not enough data | Not enough data | | **Ad Inventory Management** | Not enough data | Not enough data | | **Alerts/Notifications** | Not enough data | Not enough data | | **Document Management** | Not enough data | Not enough data | | **File Management** | Not enough data | Not enough data | | **Workflow Management** | Not enough data | Not enough data | | **Email Management** | Not enough data | Not enough data | | **Display Ad Management** | Not enough data | Not enough data | | **Calendar Management** | Not enough data | Not enough data | | **Task Management** | Not enough data | Not enough data | | **Campaign Management** | Not enough data | Not enough data | | **Deadline Management** | Not enough data | Not enough data | | **Client Management** | Not enough data | Not enough data | | **Project Management** | Not enough data | Not enough data | #### Additional Functionality | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **Campaign Analytics** | Not enough data | Not enough data | | **Generative AI** | Not enough data | Not enough data | | **Dynamic Content** | Not enough data | Not enough data | | **Performance Metrics** | Not enough data | Not enough data | | **Data Visualization** | Not enough data | Not enough data | | **Project Time Tracking** | Not enough data | Not enough data | | **Real-Time Updates** | Not enough data | Not enough data | | **Data Import/Export** | Not enough data | Not enough data | | **Real-Time Data** | Not enough data | Not enough data | | **Cross Channel Attribution** | Not enough data | Not enough data | | **Prioritization** | Not enough data | Not enough data | | **Heatmaps** | Not enough data | Not enough data | | **Customizable Branding** | Not enough data | Not enough data | | **Customizable Templates** | Not enough data | Not enough data | | **Drag & Drop** | Not enough data | Not enough data | | **Monitoring** | Not enough data | Not enough data | | **Access Controls/Permissions** | Not enough data | Not enough data | | **Search/Filter** | Not enough data | Not enough data | | **Personalization** | Not enough data | Not enough data | | **Real-Time Reporting** | Not enough data | Not enough data | | **A/B Testing** | Not enough data | Not enough data | | **Reminders** | Not enough data | Not enough data | | **Reporting & Statistics** | Not enough data | Not enough data | | **Activity Tracking** | Not enough data | Not enough data | | **Collaboration Tools** | Not enough data | Not enough data | | **Tagging** | Not enough data | Not enough data | | **AI Copilot** | Not enough data | Not enough data | | **Behavior Analytics** | Not enough data | Not enough data | | **Task Progress Tracking** | Not enough data | Not enough data | | **Commenting/Notes** | Not enough data | Not enough data | | **Task Scheduling** | Not enough data | Not enough data | | **Projections** | Not enough data | Not enough data | ### Account Data Management | Product | Score | Reviews | |---|---|---| | **AdRoll ABM (Formerly RollWorks)** | 7.7/10 | 150 | | **Demandbase One** | 8.5/10 | 346 | #### Lead Intelligence | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **Market Insights ** | 8.2 (87 reviews) ✓ Verified | 8.8 (283 reviews) ✓ Verified | | **Account-level Insights ** | 8.6 (98 reviews) | 8.9 (302 reviews) | | **Lead Analysis ** | 7.9 (79 reviews) | 8.8 (234 reviews) | #### Lead Management | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **Segmentation ** | 8.2 (111 reviews) | 8.7 (295 reviews) | | **Predictive Scoring ** | 7.6 (82 reviews) | 8.3 (274 reviews) | | **Account Identification ** | 8.3 (111 reviews) | 8.5 (307 reviews) | #### Marketing Campaigns | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **Omni-Channel Tracking ** | 8.1 (96 reviews) | 8.5 (258 reviews) | | **Revenue Planning ** | 7.5 (76 reviews) | 8.3 (241 reviews) | | **Media Attribution ** | 7.6 (87 reviews) | 8.3 (247 reviews) | | **Opportunity Timeline ** | 7.8 (76 reviews) ✓ Verified | 8.4 (264 reviews) | | **Customization ** | 7.8 (91 reviews) | 8.4 (272 reviews) | #### Campaign Execution | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **Website Personalization ** | 7.3 (62 reviews) | 8.4 (243 reviews) | | **Prioritized Accounts ** | 8.4 (94 reviews) | 8.8 (238 reviews) | | **Trending Accounts ** | 8.4 (85 reviews) | 8.8 (233 reviews) | | **Email Campaigns ** | 7.4 (64 reviews) | 8.4 (197 reviews) | #### Agentic AI - Account Data Management | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **Autonomous Task Execution** | 6.7 (30 reviews) | 8.3 (31 reviews) | | **Cross-system Integration** | 7.3 (38 reviews) | 8.0 (35 reviews) | | **Adaptive Learning** | 6.9 (29 reviews) | 8.3 (30 reviews) | | **Proactive Assistance** | 6.7 (29 reviews) | 8.1 (30 reviews) | | **Decision Making** | 7.0 (30 reviews) | 8.4 (32 reviews) | ### Lead Generation | Product | Score | Reviews | |---|---|---| | **AdRoll ABM (Formerly RollWorks)** | N/A | N/A | | **Demandbase One** | N/A | N/A | #### Lead Generation | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **Lead Builder** | Not enough data | Not enough data | | **CRM Integration** | Not enough data | Not enough data | | **Marketing Automation Integration** | Not enough data | Not enough data | | **Social Media Integration** | Not enough data | Not enough data | | **Data Import & Export Tools** | Not enough data | Not enough data | ### AI Sales Assistant | Product | Score | Reviews | |---|---|---| | **AdRoll ABM (Formerly RollWorks)** | N/A | N/A | | **Demandbase One** | N/A | N/A | #### Lead Facilitation | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **Customer-facing Chatbot** | Not enough data | Not enough data | | **Lead Qualification** | Not enough data | Not enough data | | **Lead Follow-up** | Not enough data | Not enough data | | **Meeting Scheduling ** | Not enough data | Not enough data | #### Organization | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **Opportunity and Pipeline Management ** | Not enough data | Not enough data | | **Data Entry** | Not enough data | Not enough data | | **Integrations / APIs** | Not enough data | Not enough data | | **Third-Party Integrations** | Not enough data | Not enough data | | **Meeting Management** | Not enough data | Not enough data | | **Calendar Management** | Not enough data | Not enough data | | **Call Management** | Not enough data | Not enough data | | **Document Management** | Not enough data | Not enough data | | **Contact Management** | Not enough data | Not enough data | | **Task Management** | Not enough data | Not enough data | | **Lead Management** | Not enough data | Not enough data | | **Content Management** | Not enough data | Not enough data | | **Notes Management** | Not enough data | Not enough data | | **Sales Activity Management** | Not enough data | Not enough data | | **Email Management** | Not enough data | Not enough data | #### Performance Analysis | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **Coaching ** | Not enough data | Not enough data | | **Peformance Tracking** | Not enough data | Not enough data | | **Email Tracking** | Not enough data | Not enough data | | **Call Tracking** | Not enough data | Not enough data | #### Sales Analysis | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **ROI Forecasting ** | Not enough data | Not enough data | | **Sales Forecasting ** | Not enough data | Not enough data | #### Generative AI | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **AI Text Generation** | Not enough data | Not enough data | | **AI Text Summarization** | Not enough data | Not enough data | | **Generative AI** | Not enough data | Not enough data | #### Agentic AI - AI Sales Assistant | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | | **AI/Machine Learning** | Not enough data | Not enough data | #### Additional Functionality | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **Email Response Control** | Not enough data | Not enough data | | **Speech Recognition** | Not enough data | Not enough data | | **Customer Engagement** | Not enough data | Not enough data | | **Dashboard** | Not enough data | Not enough data | | **Chat/Messaging** | Not enough data | Not enough data | | **AI Writing Assistant** | Not enough data | Not enough data | | **For Sales Teams/Organizations** | Not enough data | Not enough data | | **Sales Automation** | Not enough data | Not enough data | | **Alerts/Notifications** | Not enough data | Not enough data | | **CRM** | Not enough data | Not enough data | | **Predictive Analytics** | Not enough data | Not enough data | | **Lead Scoring** | Not enough data | Not enough data | | **Templates** | Not enough data | Not enough data | | **Reminders** | Not enough data | Not enough data | | **Email Templates** | Not enough data | Not enough data | | **SMS Messaging** | Not enough data | Not enough data | | **Personalization** | Not enough data | Not enough data | | **Reporting/Analytics** | Not enough data | Not enough data | | **Conversation Intelligence** | Not enough data | Not enough data | | **Lead Engagement** | Not enough data | Not enough data | | **Customer Database** | Not enough data | Not enough data | | **AI Copilot** | Not enough data | Not enough data | | **Omnichannel Outreach** | Not enough data | Not enough data | | **Workflow Automation** | Not enough data | Not enough data | ### Retargeting | Product | Score | Reviews | |---|---|---| | **AdRoll ABM (Formerly RollWorks)** | 7.5/10 | 154 | | **Demandbase One** | N/A | N/A | #### Retargeting | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **A/B Testing** | 7.4 (65 reviews) | Not enough data | | **Audience Segmentation** | 8.6 (142 reviews) | Not enough data | | **Behavioral Targeting** | 8.2 (131 reviews) | Not enough data | | **Reporting & Analytics** | 8.1 (148 reviews) | Not enough data | | **Geo Targeting** | 8.3 (114 reviews) | Not enough data | | **Cross-channel Retargeting** | 8.0 (117 reviews) | Not enough data | | **Personalization** | 7.8 (113 reviews) | Not enough data | #### Agentic AI - Retargeting | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **Autonomous Task Execution** | 6.7 (18 reviews) | Not enough data | | **Multi-step Planning** | 6.6 (18 reviews) | Not enough data | | **Cross-system Integration** | 6.8 (18 reviews) | Not enough data | | **Adaptive Learning** | 6.8 (19 reviews) | Not enough data | | **Proactive Assistance** | 6.7 (18 reviews) | Not enough data | | **Decision Making** | 7.2 (19 reviews) | Not enough data | ### Customer Data Platform (CDP) | Product | Score | Reviews | |---|---|---| | **AdRoll ABM (Formerly RollWorks)** | 8.3/10 | 11 | | **Demandbase One** | N/A | N/A | #### Data Sourcing | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **Data Enrichment** | 9.1 (9 reviews) | Not enough data | | **Expandability** | 8.1 (7 reviews) | Not enough data | | **Content Marketing** | 8.1 (6 reviews) | Not enough data | | **Multiple Devices** | 7.8 (6 reviews) | Not enough data | | **Email Marketing** | Not enough data | Not enough data | | **Multi-Channel Marketing** | Not enough data | Not enough data | | **Real-Time Data** | Not enough data | Not enough data | #### Intelligence | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **Marketing Metrics** | 8.1 (8 reviews) | Not enough data | | **Predictive Modeling** | 8.9 (6 reviews) | Not enough data | | **Recommendation Engine** | 7.7 (5 reviews) | Not enough data | #### Additional Functionality | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **Engagement Tracking** | Not enough data | Not enough data | | **Contact Management** | Not enough data | Not enough data | | **Customer Journey Mapping** | Not enough data | Not enough data | | **Generative AI** | Not enough data | Not enough data | | **API** | Not enough data | Not enough data | | **A/B Testing** | Not enough data | Not enough data | | **Lead Generation** | Not enough data | Not enough data | | **Data Integration** | Not enough data | Not enough data | | **Customer Activity Tracking** | Not enough data | Not enough data | | **Activity Dashboard** | Not enough data | Not enough data | | **Activity Tracking** | Not enough data | Not enough data | | **Campaign Segmentation** | Not enough data | Not enough data | | **Lead Capture** | Not enough data | Not enough data | | **Contact Database** | Not enough data | Not enough data | | **Campaign Management** | Not enough data | Not enough data | | **Behavior Tracking** | Not enough data | Not enough data | | **Real-Time Analytics** | Not enough data | Not enough data | | **Email Management** | Not enough data | Not enough data | | **Lead Qualification** | Not enough data | Not enough data | | **Reporting & Statistics** | Not enough data | Not enough data | | **Template Management** | Not enough data | Not enough data | | **Alerts/Notifications** | Not enough data | Not enough data | | **Predictive Analytics** | Not enough data | Not enough data | | **Surveys & Feedback** | Not enough data | Not enough data | | **Personalization** | Not enough data | Not enough data | | **Campaign Planning** | Not enough data | Not enough data | | **Third-Party Integrations** | Not enough data | Not enough data | | **Behavioral Analytics** | Not enough data | Not enough data | | **Email Tracking** | Not enough data | Not enough data | | **Campaign Analytics** | Not enough data | Not enough data | | **Customer Segmentation** | Not enough data | Not enough data | | **Multi-Channel Communication** | Not enough data | Not enough data | | **Lead Management** | Not enough data | Not enough data | | **Channel Management** | Not enough data | Not enough data | | **AI Copilot** | Not enough data | Not enough data | | **Audience Targeting** | Not enough data | Not enough data | | **GDPR Compliance** | Not enough data | Not enough data | | **Customer Profiles** | Not enough data | Not enough data | | **Customer Database** | Not enough data | Not enough data | | **Multiple Data Sources** | Not enough data | Not enough data | | **Event Triggered Actions** | Not enough data | Not enough data | | **Tagging** | Not enough data | Not enough data | | **Customizable Templates** | Not enough data | Not enough data | ### Buyer Intent Data Providers | Product | Score | Reviews | |---|---|---| | **AdRoll ABM (Formerly RollWorks)** | 7.8/10 | 109 | | **Demandbase One** | 7.9/10 | 152 | #### Data Availability | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **Contact Data Availability** | 7.4 (90 reviews) | 7.5 (131 reviews) | | **Account Data Availability** | 8.1 (97 reviews) | 8.2 (141 reviews) | | **Offline Data** | 6.9 (60 reviews) | 7.2 (86 reviews) | | **Real-Time Data** | Not enough data | Not enough data | | **Intent Data** | Not enough data | Not enough data | #### Platform Additional Functionality | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **Third-Party Integrations** | 8.4 (96 reviews) | 8.3 (127 reviews) | | **Topic Customization** | 7.9 (71 reviews) | 7.8 (99 reviews) | | **Natural Language Processing (NLP)** | 7.3 (51 reviews) | 7.5 (88 reviews) | | **Alerts** | 8.0 (76 reviews) | 8.1 (110 reviews) | | **Real-time Intent** | 8.2 (88 reviews) | 8.2 (111 reviews) | #### Additional Functionality | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **Event Triggered Actions** | Not enough data | Not enough data | | **Lead Generation** | Not enough data | Not enough data | | **Lead Notifications** | Not enough data | Not enough data | | **Generative AI** | Not enough data | Not enough data | | **Lead Capture** | Not enough data | Not enough data | | **Reporting/Analytics** | Not enough data | Not enough data | | **API** | Not enough data | Not enough data | | **Customer Journey Mapping** | Not enough data | Not enough data | | **Real-Time Reporting** | Not enough data | Not enough data | | **Lead Qualification** | Not enough data | Not enough data | | **Multi-Channel Attribution** | Not enough data | Not enough data | | **Customer Segmentation** | Not enough data | Not enough data | | **Database Support** | Not enough data | Not enough data | | **Summary Reports** | Not enough data | Not enough data | | **Prioritization** | Not enough data | Not enough data | | **Pipeline Management** | Not enough data | Not enough data | | **Customizable Reports** | Not enough data | Not enough data | | **Conversion Rate Optimization** | Not enough data | Not enough data | | **Customer Database** | Not enough data | Not enough data | | **Search/Filter** | Not enough data | Not enough data | | **Activity Tracking** | Not enough data | Not enough data | | **Trend Analysis** | Not enough data | Not enough data | | **Lead Management** | Not enough data | Not enough data | | **Performance Metrics** | Not enough data | Not enough data | | **Content Marketing** | Not enough data | Not enough data | | **Reporting & Statistics** | Not enough data | Not enough data | | **B2B Lead Generation** | Not enough data | Not enough data | | **Real-Time Updates** | Not enough data | Not enough data | | **AI Copilot** | Not enough data | Not enough data | | **Web Traffic Reporting** | Not enough data | Not enough data | | **Data Import/Export** | Not enough data | Not enough data | | **Customer Activity Tracking** | Not enough data | Not enough data | | **Behavior Tracking** | Not enough data | Not enough data | | **Competitive Analysis** | Not enough data | Not enough data | | **Predictive Analytics** | Not enough data | Not enough data | | **Contact Database** | Not enough data | Not enough data | | **Sales Management** | Not enough data | Not enough data | | **Activity Dashboard** | Not enough data | Not enough data | | **Built-In Database** | Not enough data | Not enough data | | **Real-Time Notifications** | Not enough data | Not enough data | | **CRM** | Not enough data | Not enough data | | **Contact Management** | Not enough data | Not enough data | | **Real-Time Analytics** | Not enough data | Not enough data | | **Data Visualization** | Not enough data | Not enough data | | **Lead Nurturing** | Not enough data | Not enough data | | **Sales Trend Analysis** | Not enough data | Not enough data | | **Pipeline Reports** | Not enough data | Not enough data | | **Customer Profiles** | Not enough data | Not enough data | ### Attribution | Product | Score | Reviews | |---|---|---| | **AdRoll ABM (Formerly RollWorks)** | N/A | N/A | | **Demandbase One** | 8.4/10 | 35 | #### Attribution Modeling | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **Single-Touch Attribution** | Not enough data | 8.3 (27 reviews) | | **Multi-Touch Attribution** | Not enough data | 8.0 (27 reviews) | | **Algorithmic Attribution** | Not enough data | 7.7 (27 reviews) | | **Cross-Device Attribution** | Not enough data | Feature Not Available | | **Offline Attribution** | Not enough data | Feature Not Available | | **Custom Attribution** | Not enough data | 7.5 (23 reviews) | | **Cross Channel Attribution** | Not enough data | Not enough data | #### Agentic AI - Attribution | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | #### Marketing | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **B2B Attribution** | Not enough data | 8.6 (27 reviews) | | **B2C Attribution** | Not enough data | Feature Not Available | | **Multi-Channel Marketing** | Not enough data | 8.7 (28 reviews) | | **Third-Party Integrations** | Not enough data | 8.7 (33 reviews) | | **Social Media Integration** | Not enough data | Not enough data | #### Reporting | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **Dashboards** | Not enough data | 8.8 (33 reviews) | | **Data Visualizations** | Not enough data | 8.8 (32 reviews) | | **Custom Reporting** | Not enough data | 8.6 (32 reviews) | #### Additional Functionality | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **AI/Machine Learning** | Not enough data | Not enough data | | **Multi-Channel Management** | Not enough data | Not enough data | | **Multi-Campaign** | Not enough data | Not enough data | | **Campaign Segmentation** | Not enough data | Not enough data | | **Channel Management** | Not enough data | Not enough data | | **Advertising Management** | Not enough data | Not enough data | | **Reporting/Analytics** | Not enough data | Not enough data | | **Campaign Planning** | Not enough data | Not enough data | | **Customer Activity Tracking** | Not enough data | Not enough data | | **Performance Metrics** | Not enough data | Not enough data | | **Conversion Tracking** | Not enough data | Not enough data | | **API** | Not enough data | Not enough data | | **Data Import/Export** | Not enough data | Not enough data | | **Campaign Management** | Not enough data | Not enough data | | **Generative AI** | Not enough data | Not enough data | | **A/B Testing** | Not enough data | Not enough data | | **Customer Journey Mapping** | Not enough data | Not enough data | | **Affiliate Management** | Not enough data | Not enough data | | **Predictive Analytics** | Not enough data | Not enough data | | **Monitoring** | Not enough data | Not enough data | | **AI Copilot** | Not enough data | Not enough data | | **Lead Capture** | Not enough data | Not enough data | | **CRM** | Not enough data | Not enough data | | **Audience Targeting** | Not enough data | Not enough data | | **Attribution Modeling** | Not enough data | Not enough data | | **ROI Tracking** | Not enough data | Not enough data | | **Conversion Rate Optimization** | Not enough data | Not enough data | | **Alerts/Notifications** | Not enough data | Not enough data | | **Lead Management** | Not enough data | Not enough data | | **Campaign Analytics** | Not enough data | Not enough data | | **Visitor Tracking** | Not enough data | Not enough data | | **Customer Segmentation** | Not enough data | Not enough data | | **Customizable Reports** | Not enough data | Not enough data | | **Dashboard Creation** | Not enough data | Not enough data | | **Website Analytics** | Not enough data | Not enough data | | **Engagement Tracking** | Not enough data | Not enough data | | **Lead Qualification** | Not enough data | Not enough data | | **Behavior Tracking** | Not enough data | Not enough data | ### Account-Based Orchestration Platforms | Product | Score | Reviews | |---|---|---| | **AdRoll ABM (Formerly RollWorks)** | 8.1/10 | 45 | | **Demandbase One** | 8.6/10 | 114 | #### Platform Basics | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **Centralization** | 8.7 (35 reviews) | 8.8 (99 reviews) | | **Account Identification and Segmentation** | 8.2 (38 reviews) | 8.8 (85 reviews) | | **Lead-to-Account Matching** | 8.0 (34 reviews) | 8.4 (73 reviews) | | **Multichannel Engagement** | 9.3 (9 reviews) | Not enough data | | **Personalized Content and Messaging** | 8.6 (6 reviews) | Not enough data | #### Platform Data | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **Measurement** | 8.5 (41 reviews) | 8.3 (74 reviews) | | **Revenue Analytics** | 8.2 (33 reviews) | 8.1 (69 reviews) | #### Platform Additional Functionality | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **Integrations** | 8.7 (39 reviews) | 8.5 (84 reviews) | #### Agentic AI - Account-Based Orchestration Platforms | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **Autonomous Task Execution** | 7.8 (6 reviews) | Not enough data | | **Cross-system Integration** | 7.8 (6 reviews) | 9.0 (5 reviews) | | **Adaptive Learning** | 7.2 (6 reviews) | Not enough data | | **Natural Language Interaction** | 7.2 (6 reviews) | Not enough data | | **Proactive Assistance** | 7.8 (6 reviews) | Not enough data | #### Artificial Intelligence | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **AI-Powered Data Analysis** | 8.6 (7 reviews) | 9.0 (16 reviews) | | **AI Personalization** | 6.7 (5 reviews) | Not enough data | | **Generative AI** | Not enough data | Not enough data | | **Campaign Personalization** | Not enough data | Not enough data | #### Additional Functionality | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **Content Delivery** | Not enough data | Not enough data | | **Multi-Channel Communication** | Not enough data | Not enough data | | **Alerts/Notifications** | Not enough data | Not enough data | | **Pipeline Reports** | Not enough data | Not enough data | | **Data Synchronization** | Not enough data | Not enough data | | **Contact Database** | Not enough data | Not enough data | | **Lead Nurturing** | Not enough data | Not enough data | | **AI Copilot** | Not enough data | Not enough data | | **Performance Metrics** | Not enough data | Not enough data | | **Prioritization** | Not enough data | Not enough data | | **Lead Qualification** | Not enough data | Not enough data | | **Marketing Automation** | Not enough data | Not enough data | | **Search/Filter** | Not enough data | Not enough data | | **Content Creation** | Not enough data | Not enough data | ### Account-Based Web and Content Experiences | Product | Score | Reviews | |---|---|---| | **AdRoll ABM (Formerly RollWorks)** | N/A | N/A | | **Demandbase One** | 8.3/10 | 61 | #### Platform Basics | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **Website Personalization** | Not enough data | 8.1 (46 reviews) | | **Content Creation and Distribution** | Not enough data | 8.1 (40 reviews) | #### Platform Reporting | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **Measurement** | Not enough data | 8.5 (55 reviews) | | **Dashboards** | Not enough data | 8.3 (55 reviews) | #### Additional Functionality | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **Content Delivery** | Not enough data | Not enough data | | **Multi-Channel Communication** | Not enough data | Not enough data | | **Alerts/Notifications** | Not enough data | Not enough data | | **Pipeline Reports** | Not enough data | Not enough data | | **Data Synchronization** | Not enough data | Not enough data | | **Contact Database** | Not enough data | Not enough data | | **Lead Nurturing** | Not enough data | Not enough data | | **AI Copilot** | Not enough data | Not enough data | | **Performance Metrics** | Not enough data | Not enough data | | **Prioritization** | Not enough data | Not enough data | | **Lead Qualification** | Not enough data | Not enough data | | **Marketing Automation** | Not enough data | Not enough data | | **Search/Filter** | Not enough data | Not enough data | | **Content Creation** | Not enough data | Not enough data | ### Account-Based Advertising | Product | Score | Reviews | |---|---|---| | **AdRoll ABM (Formerly RollWorks)** | 7.2/10 | 231 | | **Demandbase One** | 7.6/10 | 174 | #### Platform Basics | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **Retargeting** | 8.6 (217 reviews) | 8.4 (146 reviews) | #### Platform Data | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **Campaign Measurement** | 8.3 (216 reviews) | 8.4 (151 reviews) | | **Attribution** | 7.6 (198 reviews) | 8.1 (141 reviews) | #### Platform Additional Functionality | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **Multivariate Testing** | Feature Not Available | 7.6 (128 reviews) | | **Integrations** | 8.1 (207 reviews) | 8.2 (145 reviews) | #### Agentic AI - Account-Based Advertising | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **Autonomous Task Execution** | 6.4 (22 reviews) | 7.1 (8 reviews) | | **Multi-step Planning** | 6.4 (22 reviews) | 7.5 (8 reviews) | | **Cross-system Integration** | 6.7 (22 reviews) | 7.3 (8 reviews) | | **Adaptive Learning** | 6.9 (21 reviews) | 7.1 (8 reviews) | | **Natural Language Interaction** | 6.1 (22 reviews) | 7.3 (8 reviews) | | **Decision Making** | 6.6 (24 reviews) | 7.1 (8 reviews) | | **AI/Machine Learning** | Not enough data | Not enough data | #### Additional Functionality | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **Content Delivery** | Not enough data | Not enough data | | **Multi-Channel Communication** | Not enough data | Not enough data | | **Alerts/Notifications** | Not enough data | Not enough data | | **Pipeline Reports** | Not enough data | Not enough data | | **Data Synchronization** | Not enough data | Not enough data | | **Contact Database** | Not enough data | Not enough data | | **Lead Nurturing** | Not enough data | Not enough data | | **AI Copilot** | Not enough data | Not enough data | | **Performance Metrics** | Not enough data | Not enough data | | **Prioritization** | Not enough data | Not enough data | | **Lead Qualification** | Not enough data | Not enough data | | **Marketing Automation** | Not enough data | Not enough data | | **Search/Filter** | Not enough data | Not enough data | | **Content Creation** | Not enough data | Not enough data | ### Customer Journey Analytics | Product | Score | Reviews | |---|---|---| | **AdRoll ABM (Formerly RollWorks)** | N/A | N/A | | **Demandbase One** | N/A | N/A | #### Platform Basics | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **Dynamic Segmentation** | Not enough data | Not enough data | | **Journey Optimization** | Not enough data | Not enough data | #### Platform Data | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **Journey Reporting** | Not enough data | Not enough data | | **Trends Reporting** | Not enough data | Not enough data | | **Dashboards** | Not enough data | Not enough data | | **Advanced Data Filtering** | Not enough data | Not enough data | #### Platform Additional Functionality | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **Journey Mapping** | Not enough data | Not enough data | | **Integrations** | Not enough data | Not enough data | | **Automated Alerts** | Not enough data | Not enough data | #### Agentic AI - Customer Journey Analytics | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | ### Video Advertising | Product | Score | Reviews | |---|---|---| | **AdRoll ABM (Formerly RollWorks)** | 7.1/10 | 208 | | **Demandbase One** | N/A | N/A | #### Platform Interoperability | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **Close Ecosystem API** | Not enough data | Not enough data | #### Video Functionality | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **Video Functionality** | 9.0 (8 reviews) | Not enough data | #### Agentic AI - Video Advertising | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Campaign Management | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **Campaign Dashboard** | 8.3 (185 reviews) | 8.3 (40 reviews) | | **Campaign Optimization** | 8.0 (172 reviews) | 8.0 (39 reviews) | | **Reach** | 8.3 (173 reviews) | 8.6 (38 reviews) | | **Bulk Editing** | 7.6 (141 reviews) | 7.6 (33 reviews) | | **Batch Uploading** | 8.3 (153 reviews) | 7.9 (32 reviews) | | **Brand Safety** | 8.5 (128 reviews) | 7.9 (33 reviews) | | **Fraud Protection** | 8.2 (112 reviews) | 8.0 (31 reviews) | | **Frequency Capping** | 7.8 (116 reviews) | 7.2 (28 reviews) | | **Budget Pacing** | 8.2 (149 reviews) | 7.9 (30 reviews) | | **Creative Optimization** | 7.7 (139 reviews) | 7.9 (35 reviews) | | **Rich Media Capabilties** | 7.8 (113 reviews) | 7.7 (27 reviews) | | **Mobile Rich Media Capabilities** | 7.5 (98 reviews) | Feature Not Available | | **Activity Dashboard** | Not enough data | Not enough data | | **Retargeting Ads** | Not enough data | Not enough data | #### Targeting | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **Targeting** | 8.6 (189 reviews) | 8.8 (37 reviews) | | **Retargeting** | 8.9 (183 reviews) | 8.6 (35 reviews) | | **Geo-Targeting** | 8.3 (151 reviews) | 8.6 (35 reviews) | | **Contextual Targeting** | 8.0 (129 reviews) | 8.3 (33 reviews) | | **Audience Targeting** | Not enough data | Not enough data | #### Platform | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **API / Integrations** | 8.2 (146 reviews) | 8.5 (33 reviews) | | **Custom Reports** | 7.6 (143 reviews) | 8.3 (36 reviews) | | **User, Role, and Access Management** | 8.7 (165 reviews) | 8.8 (38 reviews) | | **Performance and Reliability** | 8.6 (168 reviews) | 8.4 (38 reviews) | | **Enterprise Scalability** | 8.3 (136 reviews) | 8.5 (35 reviews) | | **Customization** | 8.0 (138 reviews) | 8.6 (36 reviews) | | **Workflow Capability** | 8.0 (127 reviews) | 8.4 (35 reviews) | | **Internationalization** | Feature Not Available | 7.5 (33 reviews) | | **Notifications** | 7.9 (127 reviews) | 8.4 (36 reviews) | | **Budget Management** | Not enough data | Not enough data | | **Display Ad Management** | Not enough data | Not enough data | | **Campaign Management** | Not enough data | Not enough data | | **Ad Inventory Management** | Not enough data | Not enough data | | **Alerts/Notifications** | Not enough data | Not enough data | | **Document Management** | Not enough data | Not enough data | | **File Management** | Not enough data | Not enough data | | **Workflow Management** | Not enough data | Not enough data | | **Email Management** | Not enough data | Not enough data | | **Display Ad Management** | Not enough data | Not enough data | | **Calendar Management** | Not enough data | Not enough data | | **Task Management** | Not enough data | Not enough data | | **Campaign Management** | Not enough data | Not enough data | | **Deadline Management** | Not enough data | Not enough data | | **Client Management** | Not enough data | Not enough data | | **Project Management** | Not enough data | Not enough data | ### Social Media Advertising | Product | Score | Reviews | |---|---|---| | **AdRoll ABM (Formerly RollWorks)** | 7.8/10 | 208 | | **Demandbase One** | N/A | N/A | #### Platform Interoperability | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **Close Ecosystem API** | 7.3 (25 reviews) | Not enough data | #### Agentic AI - Social Media Advertising | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Social Functionality | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **Social Functionality** | 7.3 (48 reviews) | Not enough data | #### Campaign Management | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **Campaign Dashboard** | 8.3 (185 reviews) | 8.3 (40 reviews) | | **Campaign Optimization** | 8.0 (172 reviews) | 8.0 (39 reviews) | | **Reach** | 8.3 (173 reviews) | 8.6 (38 reviews) | | **Bulk Editing** | 7.6 (141 reviews) | 7.6 (33 reviews) | | **Batch Uploading** | 8.3 (153 reviews) | 7.9 (32 reviews) | | **Brand Safety** | 8.5 (128 reviews) | 7.9 (33 reviews) | | **Fraud Protection** | 8.2 (112 reviews) | 8.0 (31 reviews) | | **Frequency Capping** | 7.8 (116 reviews) | 7.2 (28 reviews) | | **Budget Pacing** | 8.2 (149 reviews) | 7.9 (30 reviews) | | **Creative Optimization** | 7.7 (139 reviews) | 7.9 (35 reviews) | | **Rich Media Capabilties** | 7.8 (113 reviews) | 7.7 (27 reviews) | | **Mobile Rich Media Capabilities** | 7.5 (98 reviews) | Feature Not Available | | **Activity Dashboard** | Not enough data | Not enough data | | **Retargeting Ads** | Not enough data | Not enough data | #### Targeting | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **Targeting** | 8.6 (189 reviews) | 8.8 (37 reviews) | | **Retargeting** | 8.9 (183 reviews) | 8.6 (35 reviews) | | **Geo-Targeting** | 8.3 (151 reviews) | 8.6 (35 reviews) | | **Contextual Targeting** | 8.0 (129 reviews) | 8.3 (33 reviews) | | **Audience Targeting** | Not enough data | Not enough data | #### Platform | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **API / Integrations** | 8.2 (146 reviews) | 8.5 (33 reviews) | | **Custom Reports** | 7.6 (143 reviews) | 8.3 (36 reviews) | | **User, Role, and Access Management** | 8.7 (165 reviews) | 8.8 (38 reviews) | | **Performance and Reliability** | 8.6 (168 reviews) | 8.4 (38 reviews) | | **Enterprise Scalability** | 8.3 (136 reviews) | 8.5 (35 reviews) | | **Customization** | 8.0 (138 reviews) | 8.6 (36 reviews) | | **Workflow Capability** | 8.0 (127 reviews) | 8.4 (35 reviews) | | **Internationalization** | Feature Not Available | 7.5 (33 reviews) | | **Notifications** | 7.9 (127 reviews) | 8.4 (36 reviews) | | **Budget Management** | Not enough data | Not enough data | | **Display Ad Management** | Not enough data | Not enough data | | **Campaign Management** | Not enough data | Not enough data | | **Ad Inventory Management** | Not enough data | Not enough data | | **Alerts/Notifications** | Not enough data | Not enough data | | **Document Management** | Not enough data | Not enough data | | **File Management** | Not enough data | Not enough data | | **Workflow Management** | Not enough data | Not enough data | | **Email Management** | Not enough data | Not enough data | | **Display Ad Management** | Not enough data | Not enough data | | **Calendar Management** | Not enough data | Not enough data | | **Task Management** | Not enough data | Not enough data | | **Campaign Management** | Not enough data | Not enough data | | **Deadline Management** | Not enough data | Not enough data | | **Client Management** | Not enough data | Not enough data | | **Project Management** | Not enough data | Not enough data | ### AI Agents For Business Operations | Product | Score | Reviews | |---|---|---| | **AdRoll ABM (Formerly RollWorks)** | N/A | N/A | | **Demandbase One** | N/A | N/A | #### Responses | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **Personalization** | Not enough data | Not enough data | | **Route To Human** | Not enough data | Not enough data | | **Natural Language Understanding (NLU)** | Not enough data | Not enough data | | **Multi-Language** | Not enough data | Not enough data | #### Automation - AI Agents | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **Sales Follow-Up** | Not enough data | Feature Not Available | | **Customer Interaction Automation** | Not enough data | Feature Not Available | | **Lead Generation** | Not enough data | Feature Not Available | | **Document Processing** | Not enough data | Feature Not Available | | **Feedback Collection** | Not enough data | Feature Not Available | | **Natural Language Processing** | Not enough data | Not enough data | | **Simulation and Scenario Generation** | Not enough data | Not enough data | #### Platform | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **Conversation Editor** | Not enough data | Not enough data | | **Integration** | Not enough data | Not enough data | | **Human-In-The-Loop** | Not enough data | Not enough data | | **Drag & Drop Editor** | Not enough data | Not enough data | | **Human-in-the-loop (HITL)** | Not enough data | Not enough data | #### Autonomy - AI Agents | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **Independent Decision Making** | Not enough data | Not enough data | | **Adaptive Responses** | Not enough data | Not enough data | | **Task Execution** | Not enough data | Not enough data | | **Problem Solving** | Not enough data | Feature Not Available | #### Generative AI | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **AI Text Generation** | Not enough data | Not enough data | | **AI Text Summarization** | Not enough data | Not enough data | #### Additional Functionality | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **Agent Collaboration** | Not enough data | Not enough data | | **Data Governance** | Not enough data | Not enough data | | **Prompt Engineering** | Not enough data | Not enough data | | **Feedback Management** | Not enough data | Not enough data | | **For No-Code Development** | Not enough data | Not enough data | | **Version Control** | Not enough data | Not enough data | | **Role-Based Permissions** | Not enough data | Not enough data | | **Dynamic Modeling** | Not enough data | Not enough data | | **API** | Not enough data | Not enough data | | **Memory Management** | Not enough data | Not enough data | | **Monitoring** | Not enough data | Not enough data | | **Scalability** | Not enough data | Not enough data | | **Cost Management** | Not enough data | Not enough data | | **Scheduling** | Not enough data | Not enough data | | **Natural Language Interface** | Not enough data | Not enough data | | **Access Controls/Permissions** | Not enough data | Not enough data | | **Multiple LLM Models** | Not enough data | Not enough data | | **Integration Management** | Not enough data | Not enough data | | **Customizable Frameworks** | Not enough data | Not enough data | | **Pre-built Templates** | Not enough data | Not enough data | | **Analytics** | Not enough data | Not enough data | | **Intent Recognition** | Not enough data | Not enough data | | **Contextual Guidance** | Not enough data | Not enough data | | **Rules-Based Workflow** | Not enough data | Not enough data | | **Attended Automation** | Not enough data | Not enough data | | **Drag & Drop** | Not enough data | Not enough data | | **For Sales/Marketing** | Not enough data | Not enough data | | **Generative AI** | Not enough data | Not enough data | | **Business Process Automation** | Not enough data | Not enough data | | **AI Copilot** | Not enough data | Not enough data | | **Third-Party Integrations** | Not enough data | Not enough data | | **Multi-Channel Communication** | Not enough data | Not enough data | | **Sentiment Analysis** | Not enough data | Not enough data | | **Deep Learning** | Not enough data | Not enough data | | **Code-free Development** | Not enough data | Not enough data | | **Compliance Management** | Not enough data | Not enough data | | **Automated Responses** | Not enough data | Not enough data | | **Knowledge Management** | Not enough data | Not enough data | | **Transfers/Routing** | Not enough data | Not enough data | | **Personalization** | Not enough data | Not enough data | | **Activity Dashboard** | Not enough data | Not enough data | | **Customer Experience Management** | Not enough data | Not enough data | | **Virtual Personal Assistant (VPA)** | Not enough data | Not enough data | | **Chatbot** | Not enough data | Not enough data | | **Speech Recognition** | Not enough data | Not enough data | | **Reporting/Analytics** | Not enough data | Not enough data | | **Task Management** | Not enough data | Not enough data | | **Customer Engagement** | Not enough data | Not enough data | | **AI/Machine Learning** | Not enough data | Not enough data | | **Configurable Workflow** | Not enough data | Not enough data | | **Unattended Automation** | Not enough data | Not enough data | | **Conversation Intelligence** | Not enough data | Not enough data | | **Workflow Automation** | Not enough data | Not enough data | | **Proactive Error Detection** | Not enough data | Not enough data | ### Lead Intelligence | Product | Score | Reviews | |---|---|---| | **AdRoll ABM (Formerly RollWorks)** | 7.2/10 | 11 | | **Demandbase One** | 8.0/10 | 23 | #### Lead Intelligence | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **Lead Validation** | 7.8 (10 reviews) | 8.2 (22 reviews) | | **Lead Enrichment** | 7.2 (10 reviews) | 8.2 (22 reviews) | | **Lead Quality** | 7.0 (11 reviews) | 8.1 (23 reviews) | | **Lead Analysis** | 7.1 (11 reviews) | 8.1 (23 reviews) | | **Browser Extension** | 7.0 (10 reviews) | 7.4 (21 reviews) | #### Agentic AI - Lead Intelligence | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **Cross-system Integration** | 6.9 (6 reviews) | 7.8 (6 reviews) | ### Market Intelligence | Product | Score | Reviews | |---|---|---| | **AdRoll ABM (Formerly RollWorks)** | N/A | N/A | | **Demandbase One** | 8.4/10 | 82 | #### Data collection | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **Natural Language Processing (NLP)** | Not enough data | 7.8 (62 reviews) | | **Data Sources** | Not enough data | 8.3 (65 reviews) | | **Custom Research Sources** | Not enough data | 8.0 (70 reviews) | | **Lead Enrichment** | Not enough data | 8.4 (66 reviews) | | **Advanced Data Collection** | Not enough data | 8.4 (66 reviews) | #### Segment Trending | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **Web** | Not enough data | Feature Not Available | | **Social** | Not enough data | 7.9 (51 reviews) | | **Benchmarks** | Not enough data | Feature Not Available | | **Finance ** | Not enough data | Feature Not Available | #### Analysis | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **Custom Dashboards** | Not enough data | 8.5 (59 reviews) | | **Reports** | Not enough data | 8.8 (60 reviews) | | **Integrations** | Not enough data | 8.9 (59 reviews) | #### Platform | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **Search** | Not enough data | 8.3 (67 reviews) | | **User, Role, And Access Management** | Not enough data | 8.6 (57 reviews) | | **Mobile User Support** | Not enough data | 7.9 (51 reviews) | | **Alerts** | Not enough data | 8.4 (61 reviews) | | **Collaboration** | Not enough data | 8.5 (55 reviews) | | **Compliance** | Not enough data | 8.8 (56 reviews) | #### Agentic AI - Market Intelligence | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **Cross-system Integration** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | ### Demand Side Platform (DSP) | Product | Score | Reviews | |---|---|---| | **AdRoll ABM (Formerly RollWorks)** | 8.4/10 | 209 | | **Demandbase One** | 8.2/10 | 48 | #### Demand Side Platforms | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **Cross Channel Capabilities ** | Not enough data | 8.5 (28 reviews) | #### Agentic AI - Demand Side Platform (DSP) | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Campaign Management | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **Campaign Dashboard** | 8.3 (185 reviews) | 8.3 (40 reviews) | | **Campaign Optimization** | 8.0 (172 reviews) | 8.0 (39 reviews) | | **Reach** | 8.3 (173 reviews) | 8.6 (38 reviews) | | **Bulk Editing** | 7.6 (141 reviews) | 7.6 (33 reviews) | | **Batch Uploading** | 8.3 (153 reviews) | 7.9 (32 reviews) | | **Brand Safety** | 8.5 (128 reviews) | 7.9 (33 reviews) | | **Fraud Protection** | 8.2 (112 reviews) | 8.0 (31 reviews) | | **Frequency Capping** | 7.8 (116 reviews) | 7.2 (28 reviews) | | **Budget Pacing** | 8.2 (149 reviews) | 7.9 (30 reviews) | | **Creative Optimization** | 7.7 (139 reviews) | 7.9 (35 reviews) | | **Rich Media Capabilties** | 7.8 (113 reviews) | 7.7 (27 reviews) | | **Mobile Rich Media Capabilities** | 7.5 (98 reviews) | Feature Not Available | | **Activity Dashboard** | Not enough data | Not enough data | | **Retargeting Ads** | Not enough data | Not enough data | #### Targeting | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **Targeting** | 8.6 (189 reviews) | 8.8 (37 reviews) | | **Retargeting** | 8.9 (183 reviews) | 8.6 (35 reviews) | | **Geo-Targeting** | 8.3 (151 reviews) | 8.6 (35 reviews) | | **Contextual Targeting** | 8.0 (129 reviews) | 8.3 (33 reviews) | | **Audience Targeting** | Not enough data | Not enough data | #### Demand Side Platforms | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **Machine Learning Optimization** | 9.0 (7 reviews) | 7.3 (27 reviews) | | **Estimate and Projections** | 8.3 (7 reviews) | 8.3 (29 reviews) | | **Cross-Device Capabilities** | 8.3 (7 reviews) | 8.2 (29 reviews) | | **AI/Machine Learning** | Not enough data | Not enough data | #### Platform | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **API / Integrations** | 8.2 (146 reviews) | 8.5 (33 reviews) | | **Custom Reports** | 7.6 (143 reviews) | 8.3 (36 reviews) | | **User, Role, and Access Management** | 8.7 (165 reviews) | 8.8 (38 reviews) | | **Performance and Reliability** | 8.6 (168 reviews) | 8.4 (38 reviews) | | **Enterprise Scalability** | 8.3 (136 reviews) | 8.5 (35 reviews) | | **Customization** | 8.0 (138 reviews) | 8.6 (36 reviews) | | **Workflow Capability** | 8.0 (127 reviews) | 8.4 (35 reviews) | | **Internationalization** | Feature Not Available | 7.5 (33 reviews) | | **Notifications** | 7.9 (127 reviews) | 8.4 (36 reviews) | | **Budget Management** | Not enough data | Not enough data | | **Display Ad Management** | Not enough data | Not enough data | | **Campaign Management** | Not enough data | Not enough data | | **Ad Inventory Management** | Not enough data | Not enough data | | **Alerts/Notifications** | Not enough data | Not enough data | | **Document Management** | Not enough data | Not enough data | | **File Management** | Not enough data | Not enough data | | **Workflow Management** | Not enough data | Not enough data | | **Email Management** | Not enough data | Not enough data | | **Display Ad Management** | Not enough data | Not enough data | | **Calendar Management** | Not enough data | Not enough data | | **Task Management** | Not enough data | Not enough data | | **Campaign Management** | Not enough data | Not enough data | | **Deadline Management** | Not enough data | Not enough data | | **Client Management** | Not enough data | Not enough data | | **Project Management** | Not enough data | Not enough data | #### Additional Functionality | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **Multi-Channel Marketing** | Not enough data | Not enough data | | **Customer Segmentation** | Not enough data | Not enough data | | **Generative AI** | Not enough data | Not enough data | | **AI Copilot** | Not enough data | Not enough data | | **For Advertising Agencies** | Not enough data | Not enough data | | **Bidding Strategies** | Not enough data | Not enough data | | **ROI Tracking** | Not enough data | Not enough data | ### Connected TV (CTV) Advertising Platforms | Product | Score | Reviews | |---|---|---| | **AdRoll ABM (Formerly RollWorks)** | 9.1/10 | 6 | | **Demandbase One** | N/A | N/A | #### Platform - Connected TV (CTV) Advertising Platforms | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **Personalized Segmentation** | Not enough data | Not enough data | | **Ad Serving ** | 9.0 (5 reviews) | Not enough data | | **Streaming Capabilites** | Not enough data | Not enough data | | **Performance Analytics** | Not enough data | Not enough data | #### Campaign Management - Connected TV (CTV) Advertising Platforms | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **Creative Assets** | 9.0 (5 reviews) | Not enough data | | **Campaign Dashboard** | 9.3 (5 reviews) | Not enough data | #### Agentic AI - Connected TV (CTV) Advertising Platforms | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Visitor Identification | Product | Score | Reviews | |---|---|---| | **AdRoll ABM (Formerly RollWorks)** | N/A | N/A | | **Demandbase One** | N/A | N/A | #### Agentic AI - Visitor Identification | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **Cross-system Integration** | Not enough data | Not enough data | | **Third-Party Integrations** | Not enough data | Not enough data | | **Social Media Integration** | Not enough data | Not enough data | #### Additional Functionality | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **Conversion Rate Optimization** | Not enough data | Not enough data | | **SEO Management** | Not enough data | Not enough data | | **Drag & Drop** | Not enough data | Not enough data | | **Visual Analytics** | Not enough data | Not enough data | | **API** | Not enough data | Not enough data | | **Surveys & Feedback** | Not enough data | Not enough data | | **Data Import/Export** | Not enough data | Not enough data | | **Reporting & Statistics** | Not enough data | Not enough data | | **Real-Time Reporting** | Not enough data | Not enough data | | **Customizable Templates** | Not enough data | Not enough data | | **Real-Time Data** | Not enough data | Not enough data | | **A/B Testing** | Not enough data | Not enough data | | **Screen Activity Recording** | Not enough data | Not enough data | | **Site Search Tracking** | Not enough data | Not enough data | | **Trend Analysis** | Not enough data | Not enough data | | **Visitor Tracking** | Not enough data | Not enough data | | **Customer Segmentation** | Not enough data | Not enough data | | **Engagement Tracking** | Not enough data | Not enough data | | **Activity Tracking** | Not enough data | Not enough data | | **Sales Trend Analysis** | Not enough data | Not enough data | | **Funnel Analysis** | Not enough data | Not enough data | | **Widgets** | Not enough data | Not enough data | | **Alerts/Escalation** | Not enough data | Not enough data | | **Real-Time Analytics** | Not enough data | Not enough data | | **Heatmaps** | Not enough data | Not enough data | | **Search/Filter** | Not enough data | Not enough data | | **Conversion Tracking** | Not enough data | Not enough data | | **Reporting/Analytics** | Not enough data | Not enough data | | **Referral Tracking** | Not enough data | Not enough data | | **Real-Time Monitoring** | Not enough data | Not enough data | | **Generative AI** | Not enough data | Not enough data | | **Data Visualization** | Not enough data | Not enough data | | **Behavior Tracking** | Not enough data | Not enough data | | **Keyword Tracking** | Not enough data | Not enough data | | **Pageview Tracking** | Not enough data | Not enough data | | **Customizable Reports** | Not enough data | Not enough data | | **Charting** | Not enough data | Not enough data | | **Visualization** | Not enough data | Not enough data | | **Activity Dashboard** | Not enough data | Not enough data | | **Real-Time Notifications** | Not enough data | Not enough data | | **Access Controls/Permissions** | Not enough data | Not enough data | | **Time on Site Tracking** | Not enough data | Not enough data | | **Web Traffic Reporting** | Not enough data | Not enough data | | **Monitoring** | Not enough data | Not enough data | | **Tagging** | Not enough data | Not enough data | | **Dashboard Creation** | Not enough data | Not enough data | | **Campaign Management** | Not enough data | Not enough data | | **Campaign Analytics** | Not enough data | Not enough data | | **Customizable Branding** | Not enough data | Not enough data | | **Alerts/Notifications** | Not enough data | Not enough data | | **User Interaction Tracking** | Not enough data | Not enough data | | **AI Copilot** | Not enough data | Not enough data | | **Customer Journey Mapping** | Not enough data | Not enough data | | **Goal Setting/Tracking** | Not enough data | Not enough data | | **Multiple Site Management** | Not enough data | Not enough data | | **Website Analytics** | Not enough data | Not enough data | ### Marketing Account Intelligence | Product | Score | Reviews | |---|---|---| | **AdRoll ABM (Formerly RollWorks)** | 7.2/10 | 82 | | **Demandbase One** | 8.0/10 | 295 | #### Agentic AI - Marketing Account Intelligence | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **Autonomous Task Execution** | 5.3 (5 reviews) | 7.0 (10 reviews) | | **Cross-system Integration** | 4.7 (5 reviews) | 7.7 (10 reviews) | | **Adaptive Learning** | 5.3 (5 reviews) | 7.7 (10 reviews) | | **Natural Language Interaction** | 5.3 (5 reviews) | 7.5 (10 reviews) | #### Lead Intelligence | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **Market Insights ** | 8.3 (62 reviews) | 8.4 (239 reviews) | | **Account-level Insights ** | 8.4 (77 reviews) | 8.6 (244 reviews) | | **Lead Analysis ** | 7.6 (60 reviews) | 8.2 (209 reviews) | #### Lead Management | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **Segmentation ** | 8.6 (71 reviews) | 8.3 (216 reviews) | | **Predictive Scoring ** | 7.8 (49 reviews) | 8.0 (111 reviews) | | **Account Identification ** | 8.4 (57 reviews) | 8.7 (242 reviews) | #### Marketing Campaigns | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **Omni-Channel Tracking ** | 7.8 (48 reviews) | 8.1 (162 reviews) | | **Revenue Planning ** | 7.3 (40 reviews) | 7.6 (148 reviews) | | **Media Attribution ** | 7.8 (42 reviews) | 7.9 (163 reviews) | | **Opportunity Timeline ** | 8.1 (42 reviews) | 8.0 (158 reviews) | | **Customization ** | 8.1 (47 reviews) | 8.2 (163 reviews) | #### Data Availability - Marketing Account Intelligence | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **Technographic Data Availability** | 7.1 (11 reviews) | 7.9 (42 reviews) | #### Data Accuracy - Marketing Account Intelligence | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **Technographic Data Accuracy** | 7.0 (11 reviews) | 8.0 (40 reviews) | ### Account-Based Analytics | Product | Score | Reviews | |---|---|---| | **AdRoll ABM (Formerly RollWorks)** | 7.6/10 | 147 | | **Demandbase One** | 8.1/10 | 311 | #### Agentic AI - Account-Based Analytics | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **Autonomous Task Execution** | 6.9 (18 reviews) | 7.9 (8 reviews) | | **Cross-system Integration** | 7.1 (18 reviews) | 7.7 (8 reviews) | | **Adaptive Learning** | 6.8 (18 reviews) | 7.7 (8 reviews) | | **Natural Language Interaction** | 6.7 (17 reviews) | 7.5 (8 reviews) | | **Proactive Assistance** | 6.6 (18 reviews) | 7.7 (8 reviews) | #### Lead Intelligence | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **Market Insights ** | 8.0 (111 reviews) | 8.3 (257 reviews) | | **Account-level Insights ** | 8.4 (131 reviews) | 8.9 (288 reviews) | | **Lead Analysis ** | 7.4 (109 reviews) | 8.3 (258 reviews) | | **Trend Analysis** | Not enough data | Not enough data | #### Lead Management | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **Segmentation ** | 8.3 (125 reviews) | 8.3 (259 reviews) | | **Predictive Scoring ** | 7.8 (102 reviews) | 8.0 (169 reviews) | | **Account Identification ** | 8.4 (124 reviews) | 8.7 (276 reviews) | | **Lead Scoring** | Not enough data | Not enough data | #### Marketing Campaigns | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **Omni-Channel Tracking ** | 7.8 (107 reviews) | 8.3 (217 reviews) | | **Revenue Planning ** | 7.4 (94 reviews) | 7.2 (139 reviews) | | **Media Attribution ** | 7.6 (110 reviews) | 7.8 (212 reviews) | | **Opportunity Timeline ** | 7.5 (102 reviews) | 8.0 (226 reviews) | | **Customization ** | 7.5 (112 reviews) | 8.2 (224 reviews) | | **Journey Analytics** | 8.3 (121 reviews) | 8.4 (185 reviews) | | **Reporting/Analytics** | Not enough data | Not enough data | | **Campaign Analytics** | Not enough data | Not enough data | #### Additional Functionality | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **Content Delivery** | Not enough data | Not enough data | | **Multi-Channel Communication** | Not enough data | Not enough data | | **Alerts/Notifications** | Not enough data | Not enough data | | **Pipeline Reports** | Not enough data | Not enough data | | **Data Synchronization** | Not enough data | Not enough data | | **Contact Database** | Not enough data | Not enough data | | **Lead Nurturing** | Not enough data | Not enough data | | **AI Copilot** | Not enough data | Not enough data | | **Performance Metrics** | Not enough data | Not enough data | | **Prioritization** | Not enough data | Not enough data | | **Lead Qualification** | Not enough data | Not enough data | | **Marketing Automation** | Not enough data | Not enough data | | **Search/Filter** | Not enough data | Not enough data | | **Content Creation** | Not enough data | Not enough data | ### Cross-Channel Advertising | Product | Score | Reviews | |---|---|---| | **AdRoll ABM (Formerly RollWorks)** | N/A | N/A | | **Demandbase One** | N/A | N/A | #### Agentic AI - Cross-Channel Advertising | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Native Advertising | Product | Score | Reviews | |---|---|---| | **AdRoll ABM (Formerly RollWorks)** | 6.2/10 | 7 | | **Demandbase One** | N/A | N/A | #### Agentic AI - Native Advertising | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **Autonomous Task Execution** | 6.7 (7 reviews) | Not enough data | | **Multi-step Planning** | 6.2 (7 reviews) | Not enough data | | **Cross-system Integration** | 6.4 (7 reviews) | Not enough data | | **Adaptive Learning** | 6.4 (7 reviews) | Not enough data | | **Proactive Assistance** | 6.4 (7 reviews) | Not enough data | | **Decision Making** | 6.2 (7 reviews) | Not enough data | ### Revenue AI Platforms | Product | Score | Reviews | |---|---|---| | **AdRoll ABM (Formerly RollWorks)** | N/A | N/A | | **Demandbase One** | N/A | N/A | #### Agentic AI - Revenue AI Platforms | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | #### Platform - Revenue AI Platforms | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **Conversation Intelligence** | Not enough data | Not enough data | | **Predictive Forecasting** | Not enough data | Not enough data | | **CRM Data Enrichment** | Not enough data | Not enough data | | **Actionable Insights** | Not enough data | Not enough data | | **Risk Flagging** | Not enough data | Not enough data | | **Workflow Orchestration** | Not enough data | Not enough data | | **Sales Coaching** | Not enough data | Not enough data | | **Pipeline & Deal Management** | Not enough data | Not enough data | | **Customer Data Capture** | Not enough data | Not enough data | ### Agentic GTM Platforms | Product | Score | Reviews | |---|---|---| | **AdRoll ABM (Formerly RollWorks)** | N/A | N/A | | **Demandbase One** | N/A | N/A | #### GTM Intelligence - Agentic GTM Platforms | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **Multi-Source Context Assembly** | Not enough data | Not enough data | | **Buying Signal Detection & Prioritization** | Not enough data | Not enough data | | **Configurable Agent Research** | Not enough data | Not enough data | | **Context Refresh & Learning** | Not enough data | Not enough data | | **Persistent Account & Buyer Profiles** | Not enough data | Not enough data | #### Agentic Workflow Execution - Agentic GTM Platforms | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **Adaptive Action Selection** | Not enough data | Not enough data | | **Cross-Channel Action Execution** | Not enough data | Not enough data | | **Signal-Triggered Execution** | Not enough data | Not enough data | | **Goal-Directed Workflow Configuration** | Not enough data | Not enough data | | **Multi-Stage GTM Orchestration** | Not enough data | Not enough data | #### Governance & Interoperability - Agentic GTM Platforms | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **Approval Gates & Execution Guardrails** | Not enough data | Not enough data | | **Run History & Exception Management** | Not enough data | Not enough data | | **Revenue Outcome Measurement** | Not enough data | Not enough data | | **Bidirectional GTM Integrations** | Not enough data | Not enough data | | **APIs, Webhooks & Agent Protocols** | Not enough data | Not enough data | ### Account-Based Execution | Product | Score | Reviews | |---|---|---| | **AdRoll ABM (Formerly RollWorks)** | N/A | N/A | | **Demandbase One** | N/A | N/A | #### Marketing Distribution | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **Segmentation ** | Not enough data | Not enough data | | **Personalized Messaging ** | Not enough data | Not enough data | | **Website Personalization ** | Not enough data | Not enough data | | **Email Campaigns ** | Not enough data | Not enough data | | **Digital Advertising** | Not enough data | Not enough data | | **Direct Mail** | Not enough data | Not enough data | #### Campaign Planning | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **Strategy Mapping ** | Not enough data | Not enough data | | **Prioritized Accounts ** | Not enough data | Not enough data | | **Trending Accounts ** | Not enough data | Not enough data | | **Sales Activation** | Not enough data | Not enough data | #### Integrations | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **Ad Network Integrations ** | Not enough data | Not enough data | | **Buyer Intent Data Integration** | Not enough data | Not enough data | | **Marketing Automation Integration** | Not enough data | Not enough data | | **CRM Integration** | Not enough data | Not enough data | ### Marketing Analytics | Product | Score | Reviews | |---|---|---| | **AdRoll ABM (Formerly RollWorks)** | N/A | N/A | | **Demandbase One** | N/A | N/A | #### Marketing Operations | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **ROI Tracking** | Not enough data | Not enough data | | **Data Collection** | Not enough data | Not enough data | | **Customer Insights** | Not enough data | Not enough data | | **Multi-User Access** | Not enough data | Not enough data | | **Spend Management** | Not enough data | Not enough data | | **White Label** | Not enough data | Not enough data | | **Multi-Channel Data Collection** | Not enough data | Not enough data | | **Engagement Tracking** | Not enough data | Not enough data | | **Keyword Tracking** | Not enough data | Not enough data | | **Behavior Tracking** | Not enough data | Not enough data | | **Campaign Tracking** | Not enough data | Not enough data | | **Conversion Tracking** | Not enough data | Not enough data | | **SEO Management** | Not enough data | Not enough data | | **Tag Management** | Not enough data | Not enough data | | **Real-Time Data** | Not enough data | Not enough data | | **Activity Tracking** | Not enough data | Not enough data | | **Click Tracking** | Not enough data | Not enough data | | **Contact Management** | Not enough data | Not enough data | | **Content Management** | Not enough data | Not enough data | | **Lead Management** | Not enough data | Not enough data | | **Email Management** | Not enough data | Not enough data | | **Campaign Management** | Not enough data | Not enough data | | **Channel Management** | Not enough data | Not enough data | | **Template Management** | Not enough data | Not enough data | | **Workflow Management** | Not enough data | Not enough data | #### Campaign Activity | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **Campaign Insights** | Not enough data | Not enough data | | **Reports and Dashboards** | Not enough data | Not enough data | | **Campaign Stickiness** | Not enough data | Not enough data | | **Multichannel Tracking** | Not enough data | Not enough data | | **Brand Optimization** | Not enough data | Not enough data | | **Predictive Analytics** | Not enough data | Not enough data | | **Multi-Campaign** | Not enough data | Not enough data | | **Campaign Analytics** | Not enough data | Not enough data | | **Website Analytics** | Not enough data | Not enough data | | **Conversion Rate Optimization** | Not enough data | Not enough data | | **Drip Campaigns** | Not enough data | Not enough data | | **Visual Analytics** | Not enough data | Not enough data | | **Real-Time Analytics** | Not enough data | Not enough data | | **Customizable Reports** | Not enough data | Not enough data | #### Agentic AI - Marketing Analytics | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Third-Party Integrations** | Not enough data | Not enough data | | **Social Media Integration** | Not enough data | Not enough data | #### Additional Functionality | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **Event Marketing** | Not enough data | Not enough data | | **Social Promotion** | Not enough data | Not enough data | | **Multi-Channel Marketing** | Not enough data | Not enough data | | **Generative AI** | Not enough data | Not enough data | | **Data Import/Export** | Not enough data | Not enough data | | **Lead Generation** | Not enough data | Not enough data | | **Campaign Segmentation** | Not enough data | Not enough data | | **Customizable Forms** | Not enough data | Not enough data | | **Reporting & Statistics** | Not enough data | Not enough data | | **Monitoring** | Not enough data | Not enough data | | **AI Copilot** | Not enough data | Not enough data | | **Customizable Templates** | Not enough data | Not enough data | | **Email Templates** | Not enough data | Not enough data | | **Web Forms** | Not enough data | Not enough data | | **Lead Capture** | Not enough data | Not enough data | | **Customizable Branding** | Not enough data | Not enough data | | **Real-Time Reporting** | Not enough data | Not enough data | | **Campaign Planning** | Not enough data | Not enough data | | **A/B Testing** | Not enough data | Not enough data | | **CRM** | Not enough data | Not enough data | | **Customer Segmentation** | Not enough data | Not enough data | | **Campaign Scheduling** | Not enough data | Not enough data | | **Alerts/Notifications** | Not enough data | Not enough data | | **Autoresponders** | Not enough data | Not enough data | | **Drag & Drop** | Not enough data | Not enough data | | **Event Triggered Actions** | Not enough data | Not enough data | | **Email Marketing** | Not enough data | Not enough data | | **API** | Not enough data | Not enough data | | **Customizable Fields** | Not enough data | Not enough data | | **Contact Database** | Not enough data | Not enough data | | **Data Visualization** | Not enough data | Not enough data | | **Ad hoc Reporting** | Not enough data | Not enough data | | **Performance Metrics** | Not enough data | Not enough data | | **Data Source Connectors** | Not enough data | Not enough data | | **Search/Filter** | Not enough data | Not enough data | | **Multi-Channel Attribution** | Not enough data | Not enough data | | **Customer Journey Mapping** | Not enough data | Not enough data | | **KPI Monitoring** | Not enough data | Not enough data | | **Cohort Analysis** | Not enough data | Not enough data | ### AI Agents | Product | Score | Reviews | |---|---|---| | **AdRoll ABM (Formerly RollWorks)** | N/A | N/A | | **Demandbase One** | N/A | N/A | #### Agentic AI - AI Agents | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Data Quality | Product | Score | Reviews | |---|---|---| | **AdRoll ABM (Formerly RollWorks)** | N/A | N/A | | **Demandbase One** | 8.7/10 | 29 | #### Functionality | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **Identification** | Not enough data | 8.7 (19 reviews) | | **Correction** | Not enough data | 8.3 (19 reviews) | | **Normalization** | Not enough data | 8.4 (18 reviews) | | **Preventative Cleaning** | Not enough data | 8.3 (18 reviews) | | **Data Matching** | Not enough data | 8.8 (19 reviews) | | **Real-Time Data** | Not enough data | Not enough data | #### Management | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **Reporting** | Not enough data | 8.8 (18 reviews) | | **Automation** | Not enough data | 9.0 (17 reviews) | | **Quality Audits** | Not enough data | 8.3 (16 reviews) | | **Dashboard** | Not enough data | 9.0 (18 reviews) | | **Governance** | Not enough data | 9.0 (16 reviews) | #### Generative AI | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **AI Text Generation** | Not enough data | Feature Not Available | | **AI Text Summarization** | Not enough data | Feature Not Available | | **Generative AI** | Not enough data | Not enough data | #### Additional Functionality | Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **Metadata Management** | Not enough data | 8.1 (6 reviews) | | **Collaboration Tools** | Not enough data | Not enough data | | **Search/Filter** | Not enough data | Not enough data | | **Workflow Management** | Not enough data | Not enough data | | **AI Copilot** | Not enough data | Not enough data | | **Third-Party Integrations** | Not enough data | Not enough data | | **Data Synchronization** | Not enough data | Not enough data | | **Data Import/Export** | Not enough data | Not enough data | | **Customizable Rules** | Not enough data | Not enough data | | **Master Data Management** | Not enough data | Not enough data | | **Monitoring** | Not enough data | Not enough data | | **Data Transformation** | Not enough data | Not enough data | | **Multiple Data Sources** | Not enough data | Not enough data | | **Self Service Portal** | Not enough data | Not enough data | | **Customer Database** | Not enough data | Not enough data | | **Data Verification** | Not enough data | Not enough data | | **Data Migration** | Not enough data | Not enough data | | **Multi-Language** | Not enough data | Not enough data | | **Single Sign On** | Not enough data | Not enough data | | **Duplicate Detection** | Not enough data | Not enough data | | **Email Address Extraction** | Not enough data | Not enough data | | **Reporting/Analytics** | Not enough data | Not enough data | | **Data Profiling** | Not enough data | Not enough data | | **Data Extraction** | Not enough data | Not enough data | | **Data Mapping** | Not enough data | Not enough data | | **Address Validation** | Not enough data | Not enough data | | **Match & Merge** | Not enough data | Not enough data | | **Performance Metrics** | Not enough data | Not enough data | | **Visual Analytics** | Not enough data | Not enough data | | **Version Control** | Not enough data | Not enough data | | **API** | Not enough data | Not enough data | | **Data Capture and Transfer** | Not enough data | Not enough data | | **Access Controls/Permissions** | Not enough data | Not enough data | | **Compliance Management** | Not enough data | Not enough data | | **Data Discovery** | Not enough data | Not enough data | --- ## Categories **Shared Categories (10):** [Account-Based Advertising Software](https://www.g2.com/categories/account-based-advertising), [Account-Based Orchestration Platforms](https://www.g2.com/categories/account-based-orchestration-platforms), [Buyer Intent Data Providers](https://www.g2.com/categories/buyer-intent-data-providers), [Account-Based Analytics Software](https://www.g2.com/categories/account-based-analytics), [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence), [Account Data Management Software](https://www.g2.com/categories/account-data-management), [Lead Intelligence Software](https://www.g2.com/categories/lead-intelligence), [Visitor Identification Software](https://www.g2.com/categories/visitor-identification), [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence) **Unique to AdRoll ABM (Formerly RollWorks) (8):** [Connected TV (CTV) Advertising Platforms](https://www.g2.com/categories/connected-tv-ctv-advertising-platforms), [Retargeting Software](https://www.g2.com/categories/retargeting), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [Native Advertising Software](https://www.g2.com/categories/native-advertising), [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising), [Video Advertising Software](https://www.g2.com/categories/video-advertising), [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising), [Display Advertising Software](https://www.g2.com/categories/display-advertising) **Unique to Demandbase One (10):** [Market Intelligence Software](https://www.g2.com/categories/market-intelligence), [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant), [Account-Based Web and Content Experiences Software](https://www.g2.com/categories/account-based-web-and-content-experiences), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Revenue AI Platforms](https://www.g2.com/categories/revenue-ai-platforms), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [AI Agents For Business Operations](https://www.g2.com/categories/ai-agents-for-business-operations), [Attribution Software](https://www.g2.com/categories/attribution), [Data Quality Tools](https://www.g2.com/categories/data-quality), [Agentic GTM Platforms Software](https://www.g2.com/categories/agentic-gtm-platforms) --- ## Reviewer Demographics ### By Company Size | Segment | AdRoll ABM (Formerly RollWorks) | Demandbase One | |---|---|---| | **Small-Business** | 27.5% | 19.5% | | **Mid-Market** | 57.7% | 48.4% | | **Enterprise** | 14.9% | 32.1% | ### By Industry #### AdRoll ABM (Formerly RollWorks) - **Computer Software:** 27.4% - **Information Technology and Services:** 15.4% - **Marketing and Advertising:** 11.6% - **Financial Services:** 5.1% - **Hospital & Health Care:** 2.7% - **Computer & Network Security:** 2.4% - **Health, Wellness and Fitness:** 1.9% - **Human Resources:** 1.9% - **Telecommunications:** 1.8% - **Internet:** 1.8% - **Other:** 28.0% #### Demandbase One - **Computer Software:** 26.5% - **Information Technology and Services:** 18.5% - **Financial Services:** 6.9% - **Marketing and Advertising:** 6.6% - **Consumer Services:** 5.4% - **Telecommunications:** 3.2% - **Computer & Network Security:** 2.1% - **Human Resources:** 1.9% - **Internet:** 1.7% - **Professional Training & Coaching:** 1.6% - **Other:** 25.7% --- ## Alternatives ### Alternatives to AdRoll ABM (Formerly RollWorks) - [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) — 4.2/5 stars (1497 reviews) - [Metadata.io](https://www.g2.com/products/metadata-io/reviews) — 4.6/5 stars (300 reviews) - [GTM Studio - Powered by ZoomInfo](https://www.g2.com/products/gtm-studio-powered-by-zoominfo/reviews) — 4.5/5 stars (3512 reviews) - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9136 reviews) - [Foundry ABM](https://www.g2.com/products/foundry-abm/reviews) — 4.2/5 stars (206 reviews) - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (901 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14979 reviews) - [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) — 4.1/5 stars (3155 reviews) - [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9825 reviews) - [Clearbit](https://www.g2.com/products/clearbit/reviews) — 4.4/5 stars (633 reviews) ### Alternatives to Demandbase One - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9136 reviews) - [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) — 4.2/5 stars (1497 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14979 reviews) - [GTM Studio - Powered by ZoomInfo](https://www.g2.com/products/gtm-studio-powered-by-zoominfo/reviews) — 4.5/5 stars (3512 reviews) - [Metadata.io](https://www.g2.com/products/metadata-io/reviews) — 4.6/5 stars (300 reviews) - [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9825 reviews) - [Madison Logic Platform](https://www.g2.com/products/madison-logic-platform/reviews) — 4.3/5 stars (275 reviews) - [Foundry ABM](https://www.g2.com/products/foundry-abm/reviews) — 4.2/5 stars (206 reviews) - [Lead411](https://www.g2.com/products/lead411/reviews) — 4.5/5 stars (482 reviews) - [Clearbit](https://www.g2.com/products/clearbit/reviews) — 4.4/5 stars (633 reviews) --- ## Top Discussions ### AdRoll ABM (Formerly RollWorks) - Title: [When is full HubSpot Integration coming?](https://www.g2.com/discussions/when-is-full-hubspot-integration-coming) — 1 comment, 1 upvote > **Top comment:** "Hi Kate, Thanks for your question! RollWorks currently has a bidirectional integration that syncs HubSpot contact + company data, and sends RollWorks..." - Title: [What new integrations are coming for those running the Hubspot platform?](https://www.g2.com/discussions/what-new-integrations-are-coming-for-those-running-the-hubspot-platform) — 1 comment, 1 upvote > **Top comment:** "How can any amount of someone's hard earned money just disappear into thin air without a trace nor explanation? I almost believed it when I lost my..." - Title: [Check out our help center!](https://www.g2.com/discussions/check-out-our-help-center) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "https://help.rollworks.com/" ### Demandbase One - Title: [How often is data updated?](https://www.g2.com/discussions/32135-how-often-is-data-updated) — 2 comments, 1 upvote > **Top comment:** "Hi Irene, our data is constantly updated! How we source information is a bit different from how LinkedIn does it. We validate our data through multiple..." - Title: [Can we run quieries for lists of contacts by functions, etc., and download to excel format?](https://www.g2.com/discussions/can-we-run-quieries-for-lists-of-contacts-by-functions-etc-and-download-to-excel-format) — 2 comments, 1 upvote > **Top comment:** "Comment deleted by user." - Title: [Is there anything I can do to help identify SMB visitors?](https://www.g2.com/discussions/41318-is-there-anything-i-can-do-to-help-identify-smb-visitors) — 1 comment, 1 upvote > **Top comment:** "In my experience IP resolution for SMB (especially under 50 EE's) is not that useful. Your best bet is to cookie and progressive profile via your MAS." - Title: [How often is the information updated as far as mergers and divestitures ?](https://www.g2.com/discussions/27404-how-often-is-the-information-updated-as-far-as-mergers-and-divestitures) — 1 comment > **Top comment:** "Hi Jake! We’re constantly updating our records as we get our information from over 40,000 sources including S&P, CapIQ, Equifax, and Thomson Reuters. These..." - Title: [What is the price for 300 users?](https://www.g2.com/discussions/24270-what-is-the-price-for-300-users) — 1 comment, 1 upvote > **Top comment:** "Comment deleted by user." --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-demandbase-one)