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Compare AdRoll ABM (Formerly RollWorks) and Demandbase One 
Featured Products
At a Glance
Market Segments
Mid-Market (56.3% of reviews)
Mid-Market (49.5% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
AdRoll ABM (Formerly RollWorks)
Star Rating
(571)4.3 out of 5
Market Segments
Mid-Market (56.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about AdRoll ABM (Formerly RollWorks)Demandbase One
Star Rating
(1,915)4.4 out of 5
Market Segments
Mid-Market (49.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Demandbase OneAdRoll ABM (Formerly RollWorks) vs Demandbase One
When assessing the two solutions, reviewers found Demandbase One easier to use and set up. However, both products were equally easy to administer, and both vendors make it equally easy to do business overall.
- Reviewers felt that Demandbase One meets the needs of their business better than AdRoll ABM (Formerly RollWorks).
- When comparing quality of ongoing product support, reviewers felt that AdRoll ABM (Formerly RollWorks) is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of AdRoll ABM (Formerly RollWorks) over Demandbase One.
Pricing
Entry-Level Pricing
AdRoll ABM (Formerly RollWorks)
No pricing availableDemandbase One
No pricing availableFree Trial
AdRoll ABM (Formerly RollWorks)
No trial information availableDemandbase One
No trial information availableRatings
Meets Requirements
8.3
475
8.5
1,484
Ease of Use
8.4
480
8.5
1,543
Ease of Setup
8.3
307
8.4
698
Ease of Admin
8.5
252
8.5
441
Quality of Support
8.9
457
8.8
1,296
Has the product been a good partner in doing business?
8.9
256
8.9
438
Product Direction (% positive)
8.7
443
8.2
1,421
Features by Category
Data Availability
8.0
65
7.5
616
8.4
68
8.4
634
7.1
51
|
Verified
8.1
596
6.2
21
7.8
85
Data Accuracy
8.1
60
7.2
615
8.3
63
8.0
628
6.8
19
7.8
83
Agentic AI - Sales Intelligence
6.7
5
7.5
10
6.7
5
7.7
10
6.7
5
7.2
10
6.3
5
8.1
9
6.3
5
8.1
9
6.7
5
7.8
9
Platform
Feature Not Available
7.5
180
8.4
48
|
Verified
8.2
223
8.7
45
8.5
246
8.0
50
|
Verified
8.3
179
5.9
32
|
Verified
7.1
153
7.4
35
8.1
172
Features
8.2
55
8.2
479
8.7
61
8.7
514
7.0
33
7.7
440
8.0
49
8.1
472
8.0
58
|
Verified
8.5
601
7.2
32
8.1
518
Feature Not Available
7.9
480
8.0
57
|
Verified
8.0
418
7.3
47
|
Verified
7.3
316
Channel Functionality
8.6
179
Not enough data
Platform Interoperability
7.4
74
Not enough data
Agentic AI - Display Advertising
6.6
19
Not enough data
6.8
19
Not enough data
6.7
19
Not enough data
6.8
19
Not enough data
7.0
19
Not enough data
6.9
19
Not enough data
Campaign Management
8.3
173
8.2
39
7.9
165
8.0
39
8.3
164
8.6
38
7.6
136
7.6
33
8.3
146
7.9
32
8.5
126
7.9
33
8.2
110
8.0
31
7.8
112
7.2
28
8.2
144
7.9
30
7.7
135
7.9
35
7.8
111
7.7
27
Feature Not Available
Feature Not Available
7.5
97
Feature Not Available
Targeting
8.6
178
8.8
37
8.9
176
8.6
35
8.2
147
8.6
35
8.0
129
8.3
33
Platform
8.2
140
8.5
33
7.6
141
8.4
35
8.7
162
8.8
38
8.6
166
8.4
38
8.3
135
8.5
35
7.9
137
8.6
36
8.1
126
8.4
35
Feature Not Available
7.5
33
7.9
126
8.4
36
Lead Intelligence
8.1
86
|
Verified
8.8
289
|
Verified
8.5
89
8.9
307
7.8
73
8.7
233
Lead Management
8.3
95
8.7
296
7.5
77
8.3
278
8.0
90
8.5
305
Marketing Campaigns
7.9
84
8.5
263
7.5
75
8.2
246
7.6
78
8.4
252
7.8
73
|
Verified
8.4
270
8.0
79
8.5
275
Campaign Execution
7.3
62
8.5
248
8.2
86
8.7
237
8.4
81
8.7
235
7.4
63
8.4
202
Agentic AI - Account Data Management
6.7
30
8.3
38
6.8
29
8.4
37
6.9
29
8.3
36
6.7
29
8.2
36
7.0
30
8.3
36
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Organization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Performance Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Sales Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Sales Assistant
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Retargeting
7.4
65
Not enough data
8.6
142
Not enough data
8.2
131
Not enough data
8.1
146
Not enough data
8.3
114
Not enough data
8.0
117
Not enough data
7.9
113
Not enough data
Agentic AI - Retargeting
6.7
18
Not enough data
6.6
18
Not enough data
6.8
18
Not enough data
6.6
18
Not enough data
6.7
18
Not enough data
7.0
18
Not enough data
Data Sourcing
9.1
9
Not enough data
8.1
7
Not enough data
8.1
6
Not enough data
7.8
6
Not enough data
Intelligence
8.1
8
Not enough data
8.9
6
Not enough data
7.7
5
Not enough data
Data Availability
7.4
89
7.5
130
8.1
96
8.2
140
6.9
60
7.2
86
Platform Additional Functionality
8.4
94
8.3
127
7.9
71
7.9
98
7.3
51
7.5
88
8.0
76
8.1
110
8.2
88
8.2
110
Attribution Modeling
Not enough data
8.3
27
Not enough data
8.0
27
Not enough data
7.7
27
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.5
23
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
8.6
27
Not enough data
Feature Not Available
Not enough data
8.7
28
Not enough data
8.7
33
Reporting
Not enough data
8.8
33
Not enough data
8.8
32
Not enough data
8.6
32
Platform Basics
8.6
33
8.5
75
8.2
37
8.8
74
8.0
34
8.4
71
9.2
8
Not enough data
8.6
6
Not enough data
Platform Data
8.4
38
8.3
70
8.2
32
8.1
67
Platform Additional Functionality
8.7
38
8.5
72
Agentic AI - Account-Based Orchestration Platforms
7.8
6
Not enough data
7.8
6
Not enough data
7.2
6
Not enough data
7.2
6
Not enough data
7.8
6
Not enough data
Artificial Intelligence
8.3
6
Not enough data
6.7
5
Not enough data
Platform Basics
Not enough data
8.1
46
Not enough data
8.1
40
Platform Reporting
Not enough data
8.5
55
Not enough data
8.3
55
Platform Basics
8.6
215
8.4
145
Platform Data
8.3
211
8.4
149
7.6
195
8.1
139
Platform Additional Functionality
Feature Not Available
7.6
127
8.1
204
8.2
143
Agentic AI - Account-Based Advertising
6.4
22
6.9
7
6.4
22
7.1
7
6.7
22
7.1
7
6.9
21
6.9
7
6.1
22
6.9
7
6.4
23
6.7
7
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Interoperability
Not enough data
Not enough data
Video Functionality
8.9
6
Not enough data
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
173
8.2
39
7.9
165
8.0
39
8.3
164
8.6
38
7.6
136
7.6
33
8.3
146
7.9
32
8.5
126
7.9
33
8.2
110
8.0
31
7.8
112
7.2
28
8.2
144
7.9
30
7.7
135
7.9
35
7.8
111
7.7
27
Feature Not Available
Feature Not Available
7.5
97
Feature Not Available
Targeting
8.6
178
8.8
37
8.9
176
8.6
35
8.2
147
8.6
35
8.0
129
8.3
33
Platform
8.2
140
8.5
33
7.6
141
8.4
35
8.7
162
8.8
38
8.6
166
8.4
38
8.3
135
8.5
35
7.9
137
8.6
36
8.1
126
8.4
35
Feature Not Available
7.5
33
7.9
126
8.4
36
Platform Interoperability
7.3(won by default)
25
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
7.3(won by default)
48
Not enough data
Campaign Management
8.3(won by 0.1)
173
8.2
39
7.9
165
8.0(won by 0.1)
39
8.3
164
8.6(won by 0.3)
38
7.6(tied score)
136
7.6(tied score)
33
8.3(won by 0.4)
146
7.9
32
8.5(won by 0.6)
126
7.9
33
8.2(won by 0.2)
110
8.0
31
7.8(won by 0.6)
112
7.2
28
8.2(won by 0.3)
144
7.9
30
7.7
135
7.9(won by 0.2)
35
7.8(won by 0.1)
111
7.7
27
Feature Not Available
Feature Not Available
7.5(won by default)
97
Feature Not Available
Targeting
8.6
178
8.8(won by 0.2)
37
8.9(won by 0.3)
176
8.6
35
8.2
147
8.6(won by 0.4)
35
8.0
129
8.3(won by 0.3)
33
Platform
8.2
140
8.5(won by 0.3)
33
7.6
141
8.4(won by 0.8)
35
8.7
162
8.8(won by 0.1)
38
8.6(won by 0.2)
166
8.4
38
8.3
135
8.5(won by 0.2)
35
7.9
137
8.6(won by 0.7)
36
8.1
126
8.4(won by 0.3)
35
Feature Not Available
7.5(won by default)
33
7.9
126
8.4(won by 0.5)
36
Audiences
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Audience Intelligence Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Responses
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Automation - AI Agents
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Autonomy - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
7.8
10
8.2
22
7.2
10
8.2
22
7.0
11
8.1
23
7.1
11
8.1
23
7.0
10
7.4
21
Agentic AI - Lead Intelligence
6.9
6
7.8
6
Lead Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data collection
Not enough data
7.8
61
Not enough data
8.3
64
Not enough data
8.0
69
Not enough data
8.4
65
Not enough data
8.4
65
Segment Trending
Not enough data
Feature Not Available
Not enough data
7.9
50
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Analysis
Not enough data
8.5
58
Not enough data
8.8
59
Not enough data
8.9
58
Platform
Not enough data
8.3
66
Not enough data
8.6
56
Not enough data
7.9
50
Not enough data
8.3
60
Not enough data
8.5
54
Not enough data
8.8
55
Agentic AI - Market Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Platform Insights
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Digital Advertising Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Operational Risk Management
Not enough data
Not enough data
Demand Side Platforms
Not enough data
8.5
28
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
173
8.2
39
7.9
165
8.0
39
8.3
164
8.6
38
7.6
136
7.6
33
8.3
146
7.9
32
8.5
126
7.9
33
8.2
110
8.0
31
7.8
112
7.2
28
8.2
144
7.9
30
7.7
135
7.9
35
7.8
111
7.7
27
Feature Not Available
Feature Not Available
7.5
97
Feature Not Available
Targeting
8.6
178
8.8
37
8.9
176
8.6
35
8.2
147
8.6
35
8.0
129
8.3
33
Demand Side Platforms
8.9
6
7.3
27
8.3
7
8.3
29
8.1
6
8.2
29
Platform
8.2
140
8.5
33
7.6
141
8.4
35
8.7
162
8.8
38
8.6
166
8.4
38
8.3
135
8.5
35
7.9
137
8.6
36
8.1
126
8.4
35
Feature Not Available
7.5
33
7.9
126
8.4
36
Integration - Machine Learning
Not enough data
Not enough data
Learning - Machine Learning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Connected TV (CTV) Advertising PlatformsHide 12 FeaturesShow 12 Features
Not enough data
Not enough data
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Mining
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
Not enough data
8.2
11
Not enough data
7.5
10
Not enough data
8.0
10
Discovery
Not enough data
7.8
10
Not enough data
8.5
12
Not enough data
8.7
9
Management
Not enough data
8.3
10
Not enough data
8.0
10
Platform
Not enough data
7.8
12
Not enough data
8.3
11
Agentic AI - Marketing Account Intelligence
5.3
5
7.0
10
4.7
5
7.7
10
5.3
5
7.7
10
5.3
5
7.5
10
Lead Intelligence
8.3
62
8.4
237
8.4
77
8.6
241
7.6
59
8.2
207
Lead Management
8.6
71
8.3
214
7.8
49
8.0
109
8.4
57
8.6
238
Marketing Campaigns
7.8
48
8.1
162
7.3
40
7.6
148
7.8
42
7.9
163
8.1
42
8.0
158
8.1
47
8.2
162
Data Availability - Marketing Account Intelligence
7.1
11
7.9
42
Data Accuracy - Marketing Account Intelligence
7.0
11
8.0
40
Agentic AI - Account-Based Analytics
6.9
18
8.1
9
7.1
18
8.0
9
6.8
18
8.0
9
6.7
17
7.8
9
6.6
18
8.0
9
Lead Intelligence
8.0
110
8.3
257
8.3
128
8.9
286
7.4
108
8.3
256
Lead Management
8.3
122
8.4
258
7.8
102
8.0
167
8.4
122
8.7
273
Marketing Campaigns
7.8
107
8.3
217
7.4
94
7.3
140
7.6
110
7.8
212
7.5
101
8.1
226
7.5
111
8.2
224
8.3
118
8.4
185
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
6.7
7
Not enough data
6.2
7
Not enough data
6.4
7
Not enough data
6.4
7
Not enough data
6.4
7
Not enough data
6.2
7
Not enough data
Statistical Tool
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Decision Making
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Activity
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
8.7
19
Not enough data
8.3
19
Not enough data
8.4
18
Not enough data
8.3
18
Not enough data
8.8
19
Management
Not enough data
8.8
18
Not enough data
9.0
17
Not enough data
8.3
16
Not enough data
9.0
18
Not enough data
9.0
16
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Categories
Categories
Shared Categories
AdRoll ABM (Formerly RollWorks) and Demandbase One are categorized as Account-Based Advertising, Account-Based Orchestration Platforms, Buyer Intent Data Providers, Account-Based Analytics, Marketing Account Intelligence, Account Data Management, Lead Intelligence, Visitor Identification, Demand Side Platform (DSP), Display Advertising, and Sales Intelligence
Unique Categories
AdRoll ABM (Formerly RollWorks) is categorized as Connected TV (CTV) Advertising Platforms, Retargeting, Customer Data Platform (CDP), Native Advertising, Cross-Channel Advertising, Video Advertising, and Social Media Advertising
Demandbase One is categorized as AI Agents For Business Operations, Lead Capture, Customer Journey Analytics, Market Intelligence, AI Sales Assistant, Account-Based Web and Content Experiences, Lead Mining, Audience Intelligence Platforms, Predictive Analytics, Machine Learning, Marketing Analytics, Attribution, Digital Advertising Intelligence, Data Quality, Lead Scoring, and Paid Search Intelligence
Reviews
Reviewers' Company Size
AdRoll ABM (Formerly RollWorks)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Demandbase One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
27.5%
Information Technology and Services
15.2%
Marketing and Advertising
12.0%
Financial Services
5.3%
Hospital & Health Care
2.8%
Other
37.2%
Computer Software
27.0%
Information Technology and Services
18.2%
Financial Services
6.9%
Marketing and Advertising
6.3%
Consumer Services
5.9%
Other
35.6%
Alternatives
Discussions
Check out our help center!
1 Comment
Official Response from AdRoll ABM (Formerly RollWorks)
https://help.rollworks.com/Read more
What new integrations are coming for those running the Hubspot platform?
1 Comment
Official Response from AdRoll ABM (Formerly RollWorks)
Thanks for your question!
RollWorks currently has a bidirectional integration that syncs HubSpot contact + company data, and sends RollWorks performance,...Read more
When is full HubSpot Integration coming?
1 Comment
EC
Hi Kate, Thanks for your question!
RollWorks currently has a bidirectional integration that syncs HubSpot contact + company data, and sends RollWorks...Read more
How often is data updated?
2 Comments
CC
Hi Irene, our data is constantly updated! How we source information is a bit different from how LinkedIn does it. We validate our data through multiple...Read more
Can we run quieries for lists of contacts by functions, etc., and download to excel format?
2 Comments
JW
Hi Steve:
InsideView has a dedicated tool called Target that allows you to filter and download records.
JohnRead more
InsideView Marketing Module (Pricing and Review)
1 Comment
WS
Our pricing is a tiered system based on # of processed records. Pricing is based on annual contract. No charges for monthly overages. We don't traditionally...Read more
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