Demandbase One Reviews & Product Details

I've been using Demandbase for over a year now, and it has become a very useful tool for helping me prospect into accounts. Review collected by and hosted on G2.com.

Sometimes the numbers aren't completely accurate, or they may still be in position. However, it does at least give me a starting point, which is helpful. Review collected by and hosted on G2.com.

Easy to connect with salesforce/Other apps with the help of connected app in simple and less time, Easy to switch the tenant like from production to sandbox or vice versa with in the same page. Review collected by and hosted on G2.com.

List views setup is easy but should have been more granular, account and contacts fields mapping sometimes it is taking much time to sync. Review collected by and hosted on G2.com.

Demandbase is easy to use has some excellent reporting features perfect for measuring trends over time for your target accounts. I also love the intuitive account scoring feature, and while we haven't set ut up yet, I imagine it's equality valuable for companies that use leads and receive a lot of them. Review collected by and hosted on G2.com.

One of the main reason I stay with Demandbase is customer service. I have nothing to say about this platform, our CSM is fantastic, forward-thinking, and prioritizes our goals. Review collected by and hosted on G2.com.

In order:

1) The support the technical and customer managers are genuinely invested in your success - and help you get the most out of the platform to meet your ABM goals. And they are all smart and talented and know how to market

2) They listen to their customers - they deliver what you had asked for vs. pushing irrelevant bells and whistles

3) They don't oversell intent for ABM.

4) They aren't pushy. They don't try to upsell you new features in every. single. call.

5) implementation and ramp up takes 3-4 week, not 3-4 months. Review collected by and hosted on G2.com.

Nothing comes to mind. I have had a great experience with them and we have seen measurable results after a short amount of time. They were the right solution provider for our ABM strategy. Review collected by and hosted on G2.com.

This platform integrates with a wide variety of systems and tools. It allows you to find new potential customers by analyzing web activity. I like that it provides me with the specific names of those of those who have viewed our content. Review collected by and hosted on G2.com.

Demandbase has been a perfect fit for our business needs, and we're delighted with its performance so far. It does a great job improving account-based marketing, and we're an account-heavy organization. Review collected by and hosted on G2.com.

It provides leads for our business operations Review collected by and hosted on G2.com.

The leads it provides seem to be outdated and do not perform as well as other platforms with the same search criteria/parameters Review collected by and hosted on G2.com.

Demandbase One is instrumental in our go-to-market strategy, specifically when it comes to our customer lifecycle. The platform allows us to use data and insights we would otherwise not have to better orchestrate and personalize our approach, leverage what works, focus our intentions, adapt and optimize the work we do and the money we spend. We have an amazing team we work with on the Demandbase side consistently that is dedicated and truly cares -- and is a huge piece of the positive partnership we have with the platform.

I am a fairly new user of Demandbase One and recently completed the trainings - it is AMAZING that those are offered and they really helped me get a general understanding before diving into usage. The platform is intuitive, easy to understand, easy to navigate and customer friendly which I cannot say for other platforms and software we use. Review collected by and hosted on G2.com.

I think the only downside I have seen or potential downside is just that Demandbase One has SO many applications and possibilities that you have to really drill down into what it is that we specifically need and what really helps us big picture RIGHT NOW... we COULD do so much with the platform and future-state, but navigating what actually serves us currently is important.

I wouldn't say it's a dislike... and also plays into the Demandbase team constantly assisting us in guidance and suggestions as they know the ins and outs better than we do and can help navigate. Review collected by and hosted on G2.com.

The technology itself is really impressive, but I believe the way the platform was built is what makes it truly amazing. As marketers, we all know that at the end of the day, other vendors offer similar solutions with intent data, campaign orchestration, etc. What sets DemandBase apart is the way it does all of that. It's easy to use and customize, easy to turn relevant data into actions, and easy to analyze data using specific filters, etc. Overall, DemandBase makes it really easy to pilot a true ABM strategy—without all the 'clunkiness' of other platforms. Review collected by and hosted on G2.com.

So far, the only downside is the way we are paying for paid advertising. Without projecting spend for the whole quarter or even the year, we need to keep requesting specific IOs every time we are running out of money. It would be much easier to be able to add a credit card and pay this way, as some of your competitors already do—or at least eliminate the process. Review collected by and hosted on G2.com.

Demandbase allows our team to effectively build out ABM campaigns with speed and scale that is unique to other DSPs. We meet regularly with their reps and have found them to be the most engaged, friendly team we have encountered in the paid media space in a long time. Review collected by and hosted on G2.com.

There is a bit of a learning curve with Demandbase due to the volume of options available to you. Also a bit of a downside is that it is an account tool so it's harder to see individual activity, but that is to be expected based on the entire premise of ABM. Review collected by and hosted on G2.com.

These are the main 3 areas that we are using.

Intent Data and Keyword Functionality: Demandbase's intent keyword functionality is a standout feature. It helps identify which companies are actively researching topics relevant to your business, enabling more targeted engagement. By leveraging intent data, you're able to prioritize high-interest accounts and create tailored messaging that resonates with the right audience, improving conversion rates.

Audience Creation Across Multiple Platforms: The ability to create and segment audiences for native ads, Google, Meta, and LinkedIn is a big advantage. This omnichannel approach ensures cohesive messaging across platforms and allows you to meet your target accounts wherever they are in their buyer journey. This functionality is particularly valuable for ABM campaigns, where consistent, personalized outreach is critical.

Seamless Integrations: The integration with Salesforce CRM, G2, and Google Analytics adds significant value. It streamlines data flow between platforms, allowing for better account tracking, lead scoring, and performance measurement. For example, syncing Salesforce with Demandbase ensures that sales teams are aligned with marketing efforts, and integrating G2 helps you tap into third-party intent signals from review sites. Review collected by and hosted on G2.com.

Complexity and Learning Curve: While Demandbase offers robust features, its complexity can be a challenge for teams that are new to ABM or advanced marketing platforms. Setting up intent keywords, creating audiences, and managing integrations can require a steep learning curve and significant initial investment in training. Additionally, navigating its features might feel overwhelming to smaller teams or those without dedicated ABM specialists. Review collected by and hosted on G2.com.