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Demandbase One Reviews & Product Details

Value at a Glance

Averages based on real user reviews.

Time to Implement

2 months

Demandbase One Media

Demandbase One Demo - The Demandbase One Platform
Demandbase One™ is your account-based GTM command center, powering your entire revenue stack. Our AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects the tools in your stack with the same data, insights, and workflows to accelerate your revenue.
Demandbase One Demo - Predictive Analytics
Use AI to find and prioritize accounts looking to buy your products and solutions. Identify accounts that fit your ideal customer profile (ICP) with our Qualification Score. See which accounts are showing patterns of buying behavior with our Pipeline Predictive Score. And lastly, find accounts sh...
Demandbase One Demo - Sales Intelligence (Demandbase One for Sales)
You can't win what you can't see. Account executives and SDRs/BDRs can be more timely and more relevant with best-in-class sales intelligence, engagement insights, and accurate company and contact data.
Demandbase One Demo - Advertising
Demandbase offers the only B2B DSP built from the ground up to optimize for B2B outcomes with Self-Serve and Managed options that allow for complete control over who, how, and where ad impressions are targeted and delivered to accounts.
Demandbase One Demo - Personalization
Demandbase’s Personalization increases your conversion rates by providing personalized website experiences for target accounts. Accurately identify both known and anonymous visitors and capture their attention with personalized website experiences that put the most relevant content front and center.
The all-new Demandbase is here—the leading account-based GTM platform for B2B enterprise sales and marketing teams, reimagined to make every moment and every dollar count.
Play Demandbase One Video
The all-new Demandbase is here—the leading account-based GTM platform for B2B enterprise sales and marketing teams, reimagined to make every moment and every dollar count.
A new era of go-to-market strategy is here. Every motion, every signal, every dollar—it all counts. That’s why we’ve reimagined Demandbase to give B2B enterprises unmatched clarity, precision, and confidence to act fast and win big.
Play Demandbase One Video
A new era of go-to-market strategy is here. Every motion, every signal, every dollar—it all counts. That’s why we’ve reimagined Demandbase to give B2B enterprises unmatched clarity, precision, and confidence to act fast and win big.
Interactive Demo
Try an interactive demo created by the software seller (right here on G2).
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Demandbase One Reviews (1,897)

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Reviews

Demandbase One Reviews (1,897)

View 3 Video Reviews
4.4
1,897 reviews

Pros & Cons

Generated from real user reviews
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Verified User in Hospital & Health Care
UH
Small-Business (50 or fewer emp.)
"Effortless Marketing and Prospecting Made Simple"
What do you like best about Demandbase One?

I've been using Demandbase for over a year now, and it has become a very useful tool for helping me prospect into accounts. Review collected by and hosted on G2.com.

What do you dislike about Demandbase One?

Sometimes the numbers aren't completely accurate, or they may still be in position. However, it does at least give me a starting point, which is helpful. Review collected by and hosted on G2.com.

Punnareddy p.
PP
Senior Software Engineer
Enterprise (> 1000 emp.)
"Best suitable for marketing /Sales data activities tracking /Reports"
What do you like best about Demandbase One?

Easy to connect with salesforce/Other apps with the help of connected app in simple and less time, Easy to switch the tenant like from production to sandbox or vice versa with in the same page. Review collected by and hosted on G2.com.

What do you dislike about Demandbase One?

List views setup is easy but should have been more granular, account and contacts fields mapping sometimes it is taking much time to sync. Review collected by and hosted on G2.com.

AM
Strategic Partner Manager
Mid-Market (51-1000 emp.)
"Excellent tool for organizations with complete information about SFDC"
What do you like best about Demandbase One?

Demandbase is easy to use has some excellent reporting features perfect for measuring trends over time for your target accounts. I also love the intuitive account scoring feature, and while we haven't set ut up yet, I imagine it's equality valuable for companies that use leads and receive a lot of them. Review collected by and hosted on G2.com.

What do you dislike about Demandbase One?

One of the main reason I stay with Demandbase is customer service. I have nothing to say about this platform, our CSM is fantastic, forward-thinking, and prioritizes our goals. Review collected by and hosted on G2.com.

Mike M.
MM
Director of Growth Marketing
Mid-Market (51-1000 emp.)
"Intent alone does not make a sound ABM platform"
What do you like best about Demandbase One?

In order:

1) The support the technical and customer managers are genuinely invested in your success - and help you get the most out of the platform to meet your ABM goals. And they are all smart and talented and know how to market

2) They listen to their customers - they deliver what you had asked for vs. pushing irrelevant bells and whistles

3) They don't oversell intent for ABM.

4) They aren't pushy. They don't try to upsell you new features in every. single. call.

5) implementation and ramp up takes 3-4 week, not 3-4 months. Review collected by and hosted on G2.com.

What do you dislike about Demandbase One?

Nothing comes to mind. I have had a great experience with them and we have seen measurable results after a short amount of time. They were the right solution provider for our ABM strategy. Review collected by and hosted on G2.com.

JP
Sales Executive
Mid-Market (51-1000 emp.)
"If you do any kind of prospecting, Demandbase One could definitely be useful to you"
What do you like best about Demandbase One?

This platform integrates with a wide variety of systems and tools. It allows you to find new potential customers by analyzing web activity. I like that it provides me with the specific names of those of those who have viewed our content. Review collected by and hosted on G2.com.

What do you dislike about Demandbase One?

Demandbase has been a perfect fit for our business needs, and we're delighted with its performance so far. It does a great job improving account-based marketing, and we're an account-heavy organization. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Enterprise (> 1000 emp.)
"Outdated Leads Limit Platform's Value"
What do you like best about Demandbase One?

It provides leads for our business operations Review collected by and hosted on G2.com.

What do you dislike about Demandbase One?

The leads it provides seem to be outdated and do not perform as well as other platforms with the same search criteria/parameters Review collected by and hosted on G2.com.

Response from Brittany Higgins of Demandbase One

Thank you for taking the time to share your feedback. We understand how important accurate and up-to-date leads are to your success, and we're committed to improving this experience. We'd really appreciate the opportunity to learn more about the challenges you encountered, so we can work toward a resolution.

Would you be open to connecting with us to dive deeper into your experience? Feel free to reach out to me directly at brhiggins@demandbase.com.

BK
Digital Marketing - Senior Analyst
Enterprise (> 1000 emp.)
"Demandbase One keeps us aligned and on target as we move toward bigger goals in 2025"
What do you like best about Demandbase One?

Demandbase One is instrumental in our go-to-market strategy, specifically when it comes to our customer lifecycle. The platform allows us to use data and insights we would otherwise not have to better orchestrate and personalize our approach, leverage what works, focus our intentions, adapt and optimize the work we do and the money we spend. We have an amazing team we work with on the Demandbase side consistently that is dedicated and truly cares -- and is a huge piece of the positive partnership we have with the platform.

I am a fairly new user of Demandbase One and recently completed the trainings - it is AMAZING that those are offered and they really helped me get a general understanding before diving into usage. The platform is intuitive, easy to understand, easy to navigate and customer friendly which I cannot say for other platforms and software we use. Review collected by and hosted on G2.com.

What do you dislike about Demandbase One?

I think the only downside I have seen or potential downside is just that Demandbase One has SO many applications and possibilities that you have to really drill down into what it is that we specifically need and what really helps us big picture RIGHT NOW... we COULD do so much with the platform and future-state, but navigating what actually serves us currently is important.

I wouldn't say it's a dislike... and also plays into the Demandbase team constantly assisting us in guidance and suggestions as they know the ins and outs better than we do and can help navigate. Review collected by and hosted on G2.com.

RL
Director, Demand Generation
Mid-Market (51-1000 emp.)
"DB is laying the foundation for our growth marketing strategies and should be a game changer"
What do you like best about Demandbase One?

The technology itself is really impressive, but I believe the way the platform was built is what makes it truly amazing. As marketers, we all know that at the end of the day, other vendors offer similar solutions with intent data, campaign orchestration, etc. What sets DemandBase apart is the way it does all of that. It's easy to use and customize, easy to turn relevant data into actions, and easy to analyze data using specific filters, etc. Overall, DemandBase makes it really easy to pilot a true ABM strategy—without all the 'clunkiness' of other platforms. Review collected by and hosted on G2.com.

What do you dislike about Demandbase One?

So far, the only downside is the way we are paying for paid advertising. Without projecting spend for the whole quarter or even the year, we need to keep requesting specific IOs every time we are running out of money. It would be much easier to be able to add a credit card and pay this way, as some of your competitors already do—or at least eliminate the process. Review collected by and hosted on G2.com.

Greg L.
GL
Director, Paid Media
Enterprise (> 1000 emp.)
"Incredibly powerful tool with top notch customer service"
What do you like best about Demandbase One?

Demandbase allows our team to effectively build out ABM campaigns with speed and scale that is unique to other DSPs. We meet regularly with their reps and have found them to be the most engaged, friendly team we have encountered in the paid media space in a long time. Review collected by and hosted on G2.com.

What do you dislike about Demandbase One?

There is a bit of a learning curve with Demandbase due to the volume of options available to you. Also a bit of a downside is that it is an account tool so it's harder to see individual activity, but that is to be expected based on the entire premise of ABM. Review collected by and hosted on G2.com.

Verified User in Computer Software
AC
Mid-Market (51-1000 emp.)
"It is a powerful tool for for leveraging intent data and creating multi-platform audiences."
What do you like best about Demandbase One?

These are the main 3 areas that we are using.

Intent Data and Keyword Functionality: Demandbase's intent keyword functionality is a standout feature. It helps identify which companies are actively researching topics relevant to your business, enabling more targeted engagement. By leveraging intent data, you're able to prioritize high-interest accounts and create tailored messaging that resonates with the right audience, improving conversion rates.

Audience Creation Across Multiple Platforms: The ability to create and segment audiences for native ads, Google, Meta, and LinkedIn is a big advantage. This omnichannel approach ensures cohesive messaging across platforms and allows you to meet your target accounts wherever they are in their buyer journey. This functionality is particularly valuable for ABM campaigns, where consistent, personalized outreach is critical.

Seamless Integrations: The integration with Salesforce CRM, G2, and Google Analytics adds significant value. It streamlines data flow between platforms, allowing for better account tracking, lead scoring, and performance measurement. For example, syncing Salesforce with Demandbase ensures that sales teams are aligned with marketing efforts, and integrating G2 helps you tap into third-party intent signals from review sites. Review collected by and hosted on G2.com.

What do you dislike about Demandbase One?

Complexity and Learning Curve: While Demandbase offers robust features, its complexity can be a challenge for teams that are new to ABM or advanced marketing platforms. Setting up intent keywords, creating audiences, and managing integrations can require a steep learning curve and significant initial investment in training. Additionally, navigating its features might feel overwhelming to smaller teams or those without dedicated ABM specialists. Review collected by and hosted on G2.com.

Pricing Insights

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

13 months

Average Discount

13%

Perceived Cost

$$$$$

How much does Demandbase One cost?

Data powered by BetterCloud.

Estimated Price

$$k - $$k

Per Year

Based on data from 38 purchases.

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Demandbase One Features
Contact Data Availability
Company Data Availability
Industry Research Availability
Contact Data Accuracy
Company Data Accuracy
Lead Builder
Integration to CRM/Marketing Automation
Data Cleaning/Enrichment
Account-level Insights
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