--- title: Demandbase One Reviews meta\_title: 'Demandbase One Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 1988 reviews by the users' company size, role or industry to find out how Demandbase One works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 1988 scale: '5' date\_modified: '2026-08-12' parent\_category: name: Account-Based Marketing url: https://www.g2.com/categories/account-based-marketing --- # Demandbase One Reviews & Product Details Visit Website Demandbase is the leading, enterprise-grade account-based GTM platform for sales and marketing teams designed to make every moment and every dollar count. Since creating the category in 2013, we have been pioneering technologies to sharpen revenue teams’ ability to confidently deliver the right message to the right customers at the right time. Powered by industry-leading data, our transparent and tunable AI-enhanced model, and integrations that meet your tech stack where it is, Demandbase helps you to take meaningful action confidently and efficiently. We know that there’s no such thing as ‘one-size- fits-all’ account-based marketing and sales. That’s why we built our platform to be flexible, easily handling dynamic GTM motions, nuanced business rules, and diverse integrations that others struggle with. Demandbase One™ is your account-based GTM command center, powering your entire revenue stack. Our AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects the tools in your stack with the same data, insights, and workflows to accelerate your revenue. * * * Product Website Demandbase One Seller [Demandbase](https://www.g2.com/sellers/demandbase) Discussions [Demandbase One Community](https://www.g2.com/products/demandbase-one/discuss) Languages Supported English Solution Type All-in-One Overview by Russell Martin Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 2 months [ View More Pricing Information ](https://www.g2.com/products/demandbase-one/pricing) ## Demandbase One Integrations (22) What do users say about integrations? Verified by Demandbase One [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Agentforce Sales (formerly Salesforce Sales Cloud) ](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Apollo.io ](https://www.g2.com/products/apollo-io/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Clay ](https://www.g2.com/products/clay-com-clay/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Dynamics 365 Marketing ](https://www.g2.com/products/dynamics-365-marketing/reviews)[ ![Product Avatar 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](https://www.g2.com/products/salesforce-crm-dashboards/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Salesforce Headless 360 Platform (formerly Salesforce Platform) ](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Salesloft ](https://www.g2.com/products/salesloft/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Slack ](https://www.g2.com/products/slack/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Zoho CRM ](https://www.g2.com/products/zoho-crm/reviews) Show More ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") UI Verified User in Information Technology and Services Enterprise (\> 1000 emp.) 11/26/2025 "Outdated Leads Limit Platform's Value" 2/5 What do you like best about Demandbase One? It provides leads for our business operations Review collected by and hosted on G2.com. What do you dislike about Demandbase One? The leads it provides seem to be outdated and do not perform as well as other platforms with the same search criteria/parameters Review collected by and hosted on G2.com. What problems is Demandbase One solving and how is that benefiting you? It was supposed to solve our data needs, and it was fine in the beginning, but something changed in the last few years that has made it almost unusable for us. Review collected by and hosted on G2.com. Show More Response from Brittany Higgins of Demandbase One [Editedit](https://www.g2.com/survey_responses/demandbase-one-review-12015815/official_response/edit) Thank you for taking the time to share your feedback. We understand how important accurate and up-to-date leads are to your success, and we're committed to improving this experience. We'd really appreciate the opportunity to learn more about the challenges you encountered, so we can work toward a resolution. Would you be open to connecting with us to dive deeper into your experience? Feel free to reach out to me directly at brhiggins@demandbase.com. Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services") UF Verified User in Financial Services Mid-Market (51-1000 emp.) 10/16/2022 "Demandbase - can be good for research, but you can get more from a basic internet search." 2/5 What do you like best about Demandbase One? Demandbase is an average/good starting point for researching organisations, to get an idea of their structure and people. But it is just that, a starting point. Review collected by and hosted on G2.com. What do you dislike about Demandbase One? A lot of the time the data on there isn't up to date or accurate. Cross-referencing against LinkedIn and even a simple Google search a lot of the time reveals people no longer at the business, from many months to years ago. I understand people don't even update LinkedIn, but its a LOT better for information and email addresses. The software and systems that are stated on there are very much useless and seem to be copy/pasted from each other, essentially saying the organisation uses pretty much every piece of software available. Financial data is vague, and much more detail from a basic search is available. Review collected by and hosted on G2.com. What problems is Demandbase One solving and how is that benefiting you? Really at the moment, it is well down my list of tools to use to research a company as I can get a lot better data from a simple Google search and looking at a company website or annual report. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Alicia G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alicia G.") AG Alicia G. Senior Manager, Sales Development Mid-Market (51-1000 emp.) 3/3/2022 "Demandbase Review" 1.5/5 What do you like best about Demandbase One? I like being able to see MQAS show up in the quickcards section. I also like being able to go into individual prospects to see how they've scored. I also like the graph showing what activity the account has over time. Review collected by and hosted on G2.com. What do you dislike about Demandbase One? I don't like that there is a 12 hour sync time between Salesforce and Demandbase. That's very frustrating because I can't get back to prospects in real time. Also, I don't like how you can't exclude some accounts in Demandbase for showing up for some people and not others. We have accounts where we would like them to show up for an AE (mid stage prospects) vs an SDR. Review collected by and hosted on G2.com. What problems is Demandbase One solving and how is that benefiting you? Problems We solve: Knowing what prospects engage with; scoring of how SDRs should prioritize accounts; scoring of how SDRs should prioritize individual people; I like that the accounts disappear from the quickcard after an SDR builds it out so I know what they are staying on top of Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller TF Tash F. Account Executive Mid-Market (51-1000 emp.) 6/7/2022 "Not the most user friendly sales platform" 2/5 What do you like best about Demandbase One? Good seeing intent when clients have visited your webpage Review collected by and hosted on G2.com. What do you dislike about Demandbase One? The search function does not yield great results Review collected by and hosted on G2.com. Recommendations to others considering Demandbase One: run through a trial first and see if you can leverage the insights effectively Review collected by and hosted on G2.com. What problems is Demandbase One solving and how is that benefiting you? Better engage with prospective customers, to me personally it provides some indication on warm accounts Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Enterprise (\> 1000 emp.) 3/10/2022 "Not The Greatest ABM Experience" 2/5 What do you like best about Demandbase One? The intent data and engagement data are somewhat helpful. Review collected by and hosted on G2.com. What do you dislike about Demandbase One? The software seems to lag quite often, which creates frustration if you need to put a presentation together. Some of the insights they provide can easily be duplicated with cheaper software. With this in mind, the price is a bit too expensive for what you actually get. Review collected by and hosted on G2.com. What problems is Demandbase One solving and how is that benefiting you? Demandbase has helped with our lead scoring, customer engagement, retention, and other key metrics. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Mid-Market (51-1000 emp.) 5/26/2022 "Decent Software" 2/5 What do you like best about Demandbase One? Some of the information is accurate and usable. Review collected by and hosted on G2.com. What do you dislike about Demandbase One? A lot of the info didn't match up or was inaccurate. Review collected by and hosted on G2.com. What problems is Demandbase One solving and how is that benefiting you? Finding people and companies who are looking for our software Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Samantha L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Samantha L.") SL Samantha L. Inside Sales Manager Information Technology and Services Small-Business (50 or fewer emp.) 10/3/2018 "Ok tool - better ones available" 2/5 What do you like best about Demandbase One? We use their tools Enterprise and Target. Once you get the data into your CRM (which is a process) we have had decent success with converting them from cold leads to warm leads to opportunities. The SFDC Tile is really nice that lays within SFDC. Review collected by and hosted on G2.com. What do you dislike about Demandbase One? This tool is NOT a direct integration to SFDC, especially for Target. if you do not use leads as your leading record (we use contacts then convert to leads then to opps) mass adding lists is very cumbersome and time consuming. As of today, you have to export the list and data to an excel file and do a manual v lookup function to de-dupe the data. When we were sold the tool they told us it was directly integrated - It is NOT for contacts. As with any data cleaning tool, they have a lot of wrong data points: email, account name, website, etc. If you are able to clean past that, they are good contacts and we have had success. Review collected by and hosted on G2.com. Recommendations to others considering Demandbase One: We evaluated Zoom Info, Discover Org, and InsideView - If I could go back, I would purchase Zoom Info Review collected by and hosted on G2.com. What problems is Demandbase One solving and how is that benefiting you? Growing our CRM and finding warm leads which turn into opportunities Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Steven S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Steven S.") SS Steven S. Senior Sales Development Representative Small-Business (50 or fewer emp.) 10/1/2018 "Provides lot of companies, but the data they provide for contacts/individuals seems lacking and date" 1.5/5 What do you like best about Demandbase One? The search feature is what I like best about the tool. It allows you to find companies based on certain criteria such as industry, size, and location, making it easier to find potential prospects. Review collected by and hosted on G2.com. What do you dislike about Demandbase One? I dislike the data they give for the contact/individual. They tend to lack emails, proper phone numbers, and many of the contacts they provide seem to no longer work for the company they are listed at. Review collected by and hosted on G2.com. Recommendations to others considering Demandbase One: They can give you large lists of companies that you want to target, but if the data, phone numbers, emails, and contacts are all old and dated, you have to do secondary research using things like LinkedIn to find accurate/current employees. Review collected by and hosted on G2.com. What problems is Demandbase One solving and how is that benefiting you? They provide large lists of companies that meet our specific target market without having to spend large amounts of time to research them. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Nick K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nick K.") NK Nick K. EHSQ Consultant, Infrastructure & Services Computer Software Mid-Market (51-1000 emp.) 7/26/2018 "Sounds Great in Theory, Hard to Adopt" 1.5/5 What do you like best about Demandbase One? InsideView has a list of contacts for most companies which you can import into your CRM. It collects a lot of articles from around the web so you have data on most of your large accounts which you would be prospecting into. Review collected by and hosted on G2.com. What do you dislike about Demandbase One? There are many things about IV which I dislike. Some of these include the fact that it is tough to adopt. The insights and articles which it generates aren't very relevant. It's tough to find content to actually use. Another thing is that you can't bulk export leads into your CRM such as SF. Also, very little direct phone numbers for the contacts which are in the system. Review collected by and hosted on G2.com. Recommendations to others considering Demandbase One: If you're considering InsideView I'd make sure that your users are actually going to adopt the system and use the insights to help them sell. IV is more expensive than most other platforms. It's not a tool to be used to find new prospects, especially if you need direct dials. Review collected by and hosted on G2.com. What problems is Demandbase One solving and how is that benefiting you? We wanted to find new articles and insights to use as reasons to engage with prospects. This sounds great in theory but it hasn't been adopted well as most of the insights aren't relevant. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Mid-Market (51-1000 emp.) 1/11/2018 "good product but inflated statistics" 2/5 What do you like best about Demandbase One? Some features are great. The Engagio PlayMaker works really well for us and is able to help us draws up usage of over 60% of the sales team. Also, the Engagio L2A matching feature is good for some of our historical leads which got prioritized into the marketing funnel during the campaigns. SFDC integration is done very well too. Mostly it only takes a few weeks to a couple of months before you can completely understand the product. Review collected by and hosted on G2.com. What do you dislike about Demandbase One? The problems are plenty: ABM campaigns have been more expensive for us than our traditional seasonal AdWords or inorganic lead acquisition strategies. I would put the overall efficiency at about 30-40%. If you go slow on ABM then there is virtually nothing you have left to do with Engagio's product. Most of the insights can only be used if you want to adopt ABM fully. Would like to avoid if you are too early in the implementation cycle of ABM Review collected by and hosted on G2.com. Recommendations to others considering Demandbase One: If you are bought into ABM and are seeing results from the approach then Engagio can help you improve on this (probably). Please avoid if you are looking to experiment with Engagio for ABM success, that is not the product can do. Review collected by and hosted on G2.com. What problems is Demandbase One solving and how is that benefiting you? Running targeted campaigns. Driving personalized emails Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ## Questions about Demandbase One? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Demandbase One ](https://www.g2.com/products/demandbase-one/discussions/new) ![Johannes H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Johannes H.") JH Johannes Hultquist • Last activity about 4 years ago Is there anything I can do to help identify SMB visitors? 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/41318-is-there-anything-i-can-do-to-help-identify-smb-visitors) GU Guest User • Last activity 3 months ago As a beginner, how do I effectively use Demandbase One's account-based marketing feature for targeted campaigns? 1 Upvote 0 [ Join the conversation ](https://www.g2.com/discussions/as-a-beginner-how-do-i-effectively-use-demandbase-one-s-account-based-marketing-feature-for-targeted-campaigns) [ View all Discussions ](https://www.g2.com/products/demandbase-one/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 2 months ### Return on Investment 13 months ### Average Discount 13% ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/demandbase-one/pricing) ## How much does Demandbase One cost? Data powered by [BetterCloud](https://www.bettercloud.com). Estimated Price ### $$k - $$k Per Year Based on data from 38 purchases. Get Price Estimate Demandbase One Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_4fac05402fe43361a53e62b04e561fd1/6sense-revenue-marketing.png "Product Avatar Image") 6sense Revenue Marketing 4.2/5(1,482) [ Compare Now ](https://www.g2.com/compare/6sense-revenue-marketing-vs-demandbase-one) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_76f9a5b7ec4c81d6e83a33fb8cef9d03/adroll-abm-formerly-rollworks.png "Product Avatar Image") AdRoll ABM (Formerly... 4.3/5(655) [ Compare Now ](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-demandbase-one) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_0fe1247bb1ae3d476bf6e9dbd470cf7d/gtm-workspace-powered-by-zoominfo.png "Product Avatar Image") GTM Workspace - Powered by ZoomInfo 4.5/5(9,106) [ Compare Now ](https://www.g2.com/compare/demandbase-one-vs-gtm-workspace-powered-by-zoominfo) ##### ##### Demandbase One Features Data Availability Contact Data Availability Company Data Availability Industry Research Availability Data Accuracy Contact Data Accuracy Company Data Accuracy Features Lead Builder Integration to CRM/Marketing Automation Data Cleaning/Enrichment Lead Management Account Identification [ View More Features ](https://www.g2.com/products/demandbase-one/features) ## Top-Rated Alternatives [ ![AdRoll ABM (Formerly RollWorks)](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "AdRoll ABM (Formerly RollWorks)") AdRoll ABM (Formerly RollWorks) 4.3/5(655) ](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) [ ![GTM Workspace - 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