--- title: Demandbase One Reviews meta_title: 'Demandbase One Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 1989 reviews by the users' company size, role or industry to find out how Demandbase One works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 1989 scale: '5' date_modified: '2026-07-19' parent_category: name: Account-Based Marketing url: https://www.g2.com/categories/account-based-marketing --- # Demandbase One Reviews **Vendor:** Demandbase **Category:** [Account Data Management Software](https://www.g2.com/categories/account-data-management) **Average Rating:** 4.4/5.0 **Total Reviews:** 1,989 ## About Demandbase One Demandbase is the leading, enterprise-grade account-based GTM platform for sales and marketing teams designed to make every moment and every dollar count. Since creating the category in 2013, we have been pioneering technologies to sharpen revenue teams’ ability to confidently deliver the right message to the right customers at the right time. Powered by industry-leading data, our transparent and tunable AI-enhanced model, and integrations that meet your tech stack where it is, Demandbase helps you to take meaningful action confidently and efficiently. We know that there’s no such thing as ‘one-size- fits-all’ account-based marketing and sales. That’s why we built our platform to be flexible, easily handling dynamic GTM motions, nuanced business rules, and diverse integrations that others struggle with. Demandbase One™ is your account-based GTM command center, powering your entire revenue stack. Our AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects the tools in your stack with the same data, insights, and workflows to accelerate your revenue. ## Demandbase One Pros & Cons **What users like:** - Users value the **ease of use** of Demandbase One, enhancing efficiency in building targeted custom audiences effortlessly. (225 reviews) - Users value the **comprehensive datasets** of Demandbase One, enhancing targeted marketing and audience engagement strategies. (201 reviews) - Users value the **comprehensive toolset** of Demandbase One, enhancing account targeting and analytics for effective ABM strategy. (184 reviews) - Users value the **unified data and seamless integrations** of Demandbase One, enhancing their marketing and sales efforts significantly. (173 reviews) - Users value the **insightful intent data** from Demandbase One for fast and effective account targeting and decision making. (170 reviews) - Analytics (137 reviews) - Users value the **seamless integrations** of Demandbase One, enhancing engagement and providing valuable account insights quickly. (131 reviews) - Data Accuracy (120 reviews) - Easy Integrations (114 reviews) - Audience Targeting (113 reviews) **What users dislike:** - Users face a **steep learning curve** with Demandbase One, making it challenging to utilize all features effectively. (86 reviews) - Users find the **steep learning curve** of Demandbase One frustrating, requiring more training to maximize its features. (77 reviews) - Users find the **steep learning curve** of Demandbase One challenging, particularly for new or smaller teams lacking expertise. (70 reviews) - Users find the **learning difficulty** of Demandbase One challenging, particularly for those lacking technical skills. (63 reviews) - Users find the **navigation unintuitive** , making it challenging to navigate and manage campaigns effectively. (63 reviews) - Users find Demandbase One's **difficult learning curve** off-putting, requiring significant time and effort to master effectively. (60 reviews) - Users find the **limited features** of Demandbase One frustrating, impacting usability and search efficiency. (57 reviews) - Limited Features (48 reviews) - Data Inaccuracy (45 reviews) - Integration Issues (44 reviews) ## Demandbase One Reviews ### 1. Robust platform with a seamless user interface **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Manufacturing | Enterprise (> 1000 emp.) **Reviewed Date:** May 23, 2024 **What do you like best about Demandbase One?** The user interface is visually appealing and simple to navigate. I enjoy the ability to upload multiple static lists and then create a master dynamic list that changes based on custom selectors. The reporting data is also very detailed and allows you to export everything into Excel. By keeping multiple campaigns under one umbrella label, it is very easy to generate metrics over a custom set time period. The ability to user keyword intent data is also an essential feature. **What do you dislike about Demandbase One?** Inability to remove specific countries from a campaign. You can do this, but it requires a workaround in which you go back and only choose all the countries you'd like to include (rather than simply removing one country from a Global campaign). **What problems is Demandbase One solving and how is that benefiting you?** Demandbase is allowing us to execute Account-based Marketing campaigns and reach target accounts with relevant advertising. The ability to upload account lists and then build keyword intent provides us with the means to reach contacts who are actively searching for our solutions. This provides a targeted approach, with the budget allocated to the companies that will resonate most with our content. Through Demadnbase analytics, we can see the accounts that have increased engagement and page views on our website after being served ads. ### 2. Not Your Mother's ABM Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 23, 2024 **What do you like best about Demandbase One?** The customization of our account targeting, customer journey, and account engagement is unmatched. Demandbase offers a platform that helps you customize your audience targeting with their wide set of parameters and intent data, not a static database with limited filter capabilities. The platform integrates (almost) seamlessly with our own site, CRM platform, and other social ad networks. Targeting in APAC and EMEA is much higher quality than we've seen historically. **What do you dislike about Demandbase One?** Editing a large number of campaigns to implement a new feature is a very manual process due to no "edit multiple" feature and the page load times. With new features being added frequently, there's a lot of time required to add these. Adjusting campaign budget's is confusing (but not completely impossible) due to their purchase order front requirement. The UI can be glitchy at times but is typically fixed with a refresh or cache clearing. **What problems is Demandbase One solving and how is that benefiting you?** Demandbase gives us an accurate picture of our target market, provides clear intent data when the target market is showing interest, and lets us get right in front of the right audience at the right time. On our previous platform we had to take a lot of guesses on who we were marketing to and if the right audience was getting our messages. We get a much clearer picture now of our marketing efforts and how they're contributing to the overall pipeline. ### 3. If you're not using Demandbase, you're not even doing Marketing! **Rating:** 5.0/5.0 stars **Reviewed by:** Diane M. | Marketing Operations Manager, Enterprise (> 1000 emp.) **Reviewed Date:** May 23, 2024 **What do you like best about Demandbase One?** I work for a Global company, and most of my 'scoring' is set up by a global team. Demandbase gives me the ability to score my Accounts based on rules that I can set locally. As the regional marketing operations manager, I have more control using Demandbase, and this makes finding accounts that are likely to become sales opportunites much easier. Plus the onboarding/implimentation was very smooth, and our CSM is AMAZING and super repsonseive! Demandbase has educated staff and knows how to best use them! **What do you dislike about Demandbase One?** So far I haven't really found antying that I dislike about Demandbase One. **What problems is Demandbase One solving and how is that benefiting you?** Demandbase is helping us find customers, be them existing or new, that are in market for our products. We're also able to serve up display ads to potential customers. We're benefiting from the platform by seeing accounts visiting our sites and knowing that they are interested in us. ### 4. Demandbase user **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** April 01, 2025 **What do you like best about Demandbase One?** I like that it can integrate with other technology and the insights that the tool provides **What do you dislike about Demandbase One?** needed more than one training difficult to adopt at first **What problems is Demandbase One solving and how is that benefiting you?** giving us actionable insights ### 5. Excellent Product **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** December 19, 2024 **What do you like best about Demandbase One?** One of the best things about Demandbase is targeting the right accounts. The platform pulls in data from all kinds of sources so you can pinpoint exactly who’s showing interest. This means we can focus our efforts on the accounts that matter. The depth of insights we get into our target accounts is really impressive. **What do you dislike about Demandbase One?** Price and complexity of the product is the downside **What problems is Demandbase One solving and how is that benefiting you?** Generating quality leads by assigning weighted scores to various area of the product website ### 6. Prospecting Effectively **Rating:** 5.0/5.0 stars **Reviewed by:** Aidan B. | Sales Account Executive, Enterprise (> 1000 emp.) **Reviewed Date:** June 04, 2024 **What do you like best about Demandbase One?** I really like how you can find general company information such as the linked website. I like the fact you can easily access contact information. I like how contacts have the green dots next to their info to show if it is an active way of reaching them, or not so much. **What do you dislike about Demandbase One?** Small things such as how I can copy or pull data out, to organize it myself, I would like things to feel more line a running excel sheet from that standpoint. **What problems is Demandbase One solving and how is that benefiting you?** They are helping me quickly learn about prospects to qualify if it is worth my time. ### 7. Super Useful for ABM Marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Tara B. | Digital Strategy Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 15, 2024 **What do you like best about Demandbase One?** It's super useful to send out ads based on customer lists and keywords. It's also integrated to create lists for social and email ads. **What do you dislike about Demandbase One?** It's a little hard to use - it would be recommended to have an "owner" of the system and that be their only role. **What problems is Demandbase One solving and how is that benefiting you?** Sending out ads to account lists and re-marketing to them via other platforms ### 8. Creative and Friendly Support to help you achieve Business Goals **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Manufacturing | Enterprise (> 1000 emp.) **Reviewed Date:** April 01, 2025 **What do you like best about Demandbase One?** Solving Business challenges in a collaborative manner, customer support **What do you dislike about Demandbase One?** Tracking ROI and amount of time it takes to set-up account **What problems is Demandbase One solving and how is that benefiting you?** Personalization, target audiences ### 9. Making every cold call a warm call with Demandbase **Rating:** 5.0/5.0 stars **Reviewed by:** Bella Y. | Account Executive, SMB, General Contractors, Enterprise (> 1000 emp.) **Reviewed Date:** May 23, 2024 **What do you like best about Demandbase One?** Demand Base is the most Powerful Tool in my Companies Tech Stack and without it my job would be impossible. The best way I can describe what demand base does for me is it helps point out the needles in the haystack. No seller in history loves cold calling but with demandbase, all my cold calls got a lot warmer. **What do you dislike about Demandbase One?** I have nothing bad to say.... It all around a great tool. **What problems is Demandbase One solving and how is that benefiting you?** Demandbase is helping identify the companies that are on on the 1 yard line but migh need some extra outbound outreach to get them to sit for a meeting. ### 10. Demandbase has accurate information **Rating:** 5.0/5.0 stars **Reviewed by:** Brian P. | Account Director, Enterprise (> 1000 emp.) **Reviewed Date:** November 15, 2024 **What do you like best about Demandbase One?** Demandbase seems to have the most accurate information for prospecting. From emails, cell phone, and landline numbers, Demandbase is better than other services. I use 2-3 times per week. **What do you dislike about Demandbase One?** The search services are kind of clunky and hard to navigate to get the information you want. **What problems is Demandbase One solving and how is that benefiting you?** The ability to research clients. ### 11. DemandBase Review **Rating:** 5.0/5.0 stars **Reviewed by:** Robert F. | Enterprise Sales Team Leader | Construction, Enterprise (> 1000 emp.) **Reviewed Date:** May 30, 2024 **What do you like best about Demandbase One?** Flexability, you can build a number of views, reports and dashboards that show which companies are evaluating which products, and in many cases which contacts. This is great intent data. **What do you dislike about Demandbase One?** I would not say I dislike anything about DemandBase, but like any solution the power of DemandBase is limited to how you are setting it up and optimizing, which includes improving the way content is structured on your website. Your website needs to be designed in such a way that different pages can be easily associated with different products and level of intent. Not every company took these things into consideration when they developed their website. **What problems is Demandbase One solving and how is that benefiting you?** We have many different brands, and many products. DemandBase helps me quickly identify which accounts are interested in which products, and ideally whom to reach out to. ### 12. Easy Tag Implementation **Rating:** 5.0/5.0 stars **Reviewed by:** Uday S. | Technical Leader, Computer Software, Enterprise (> 1000 emp.) **Reviewed Date:** November 15, 2024 **What do you like best about Demandbase One?** We are actively using Demandbase in our Company from last 1 year for Identity resolution and I have implemented the tag on our pages. Its easy to implement and documentation is very nice **What do you dislike about Demandbase One?** I saw that Demand base Internally use Liveramp which I dont think needed **What problems is Demandbase One solving and how is that benefiting you?** User Identity ### 13. Best Engagement Software **Rating:** 4.5/5.0 stars **Reviewed by:** Austin C. | Readiness Consultant, Mid-Market (51-1000 emp.) **Reviewed Date:** May 23, 2024 **What do you like best about Demandbase One?** My favorite feature with Demandbase is being able to track IP addresses for the prospects who doesn't have names, being able to see the location and cross-referencing this with Sales Navigator and persona to find the ideal person doing research. **What do you dislike about Demandbase One?** The biggest thing I don't like about Demandbase is sometimes the data is skewed on what was looked at from an asset level or even hitting the site is not always accurate. **What problems is Demandbase One solving and how is that benefiting you?** Demandbase is helping solve and track account level data to help me dictate which accounts I should prioritize over others ### 14. A Powerful, Insights-led Tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** November 15, 2024 **What do you like best about Demandbase One?** Demandbase One's ability to provide granular insights and personalized targeting capabilities has significantly improved our lead generation and engagement rates, **What do you dislike about Demandbase One?** It can be a bit complex to set up and navigate, especially for users who are new to ABM platforms. Additionally, it may also require some technical expertise to leverage all of its advanced features. **What problems is Demandbase One solving and how is that benefiting you?** Identifying high-value accounts that fit our ideal customer profile as well as personalizing our marketing and sales outreach to engage target accounts. ### 15. Fantastic insights for ABM campaigns! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.) **Reviewed Date:** May 30, 2024 **What do you like best about Demandbase One?** The most helpful aspect of Demandbase One for us is the intent portion because it lets us know which of our priority accounts are in market for our services (or our competitors) and we can act accordingly. **What do you dislike about Demandbase One?** One downside is not being able to see first-party data of prospeects that are showing intent - can only see at an account level and make educated guesses about who from those companies are making those searches. **What problems is Demandbase One solving and how is that benefiting you?** It gives me the visibility I need to know when our Sales teams should be reaching out to our target accounts, in addition to relevant products that account might be in the market for. It indicates interest far before someone actually requests more information through our website. ### 16. Demandbase enables our ABM approach **Rating:** 5.0/5.0 stars **Reviewed by:** Lucy K. | Head Of Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** December 09, 2021 **What do you like best about Demandbase One?** The insight into our audience, the ability to create new audiences based on buyer behaviour and attributes **What do you dislike about Demandbase One?** There's nothing about the platform itself but I'd like to have the integrations to our other systems in place. **Recommendations to others considering Demandbase One:** ensure you have the sales and marketing alignment and internal buy in before embarking on using a tool like this. But once this is in place, it's fantastic. **What problems is Demandbase One solving and how is that benefiting you?** We're using it to identify accounts to target in the large business space. It helps us to priortise our focus. **Official Response from Kherise Benoit:** > Thank you, Lucy! We appreciate you taking the time to leave us a review, and we’re glad to hear that you’re happy with Demandbase! As you continue your journey with us, don’t forget to check out some of the resources available to you on our website, like the Demandbase Academy & The Success Center! ### 17. Amazing Product **Rating:** 5.0/5.0 stars **Reviewed by:** Keith M. | Account Executive, Enterprise (> 1000 emp.) **Reviewed Date:** November 15, 2024 **What do you like best about Demandbase One?** Demandbase helps me identify which prospects are in-market, making my outreach more timely and effective. **What do you dislike about Demandbase One?** It can be a little bit confusing to setup. **What problems is Demandbase One solving and how is that benefiting you?** Demandbase allows me to identify, prioritize, and personalize engagement with high-value accounts. ### 18. Best in class full stack ABM suite for marketers **Rating:** 5.0/5.0 stars **Reviewed by:** Avishek C. | Associate Director - Demand Generation and ABM (International Markets), Enterprise (> 1000 emp.) **Reviewed Date:** April 11, 2024 **What do you like best about Demandbase One?** The features from identifying accounts, tracking signals, orchestrations and reporting are robust and can work for multiple use cases. Wether new logos growth ABM or customer expansion ABM, the platform is suitable for either. Ability to integrate with major CRM, Adobe and MA platforms is fantastic. **What do you dislike about Demandbase One?** The UI is a bit dated and some terminologies are a bit confusing (Engagement Minutes)... A more modern friendly UI would be really appreciated. **What problems is Demandbase One solving and how is that benefiting you?** 1. Identifying right accounts 2. Validating if target accounts are in-market/interested in offerings being taken to market 3. Understanding first party engagements 4. Proactive engagement programs/ads from platform 5. Data analytics and reporting of metrics ### 19. Great B2B tool, powerful account analysis (engagement, intent, website analytics, etc.) **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Banking | Enterprise (> 1000 emp.) **Reviewed Date:** October 31, 2024 **What do you like best about Demandbase One?** Data analysis, easy integration with CRM and MA tool, among others. Very good customer service. **What do you dislike about Demandbase One?** I would have more easy trainings for marketers that are not very accustomed to this type of tools **What problems is Demandbase One solving and how is that benefiting you?** Messure account engagement, intent data; all the data analysis ### 20. Wonderful tool **Rating:** 5.0/5.0 stars **Reviewed by:** D'Wan G. | Sales Development, Mid-Market (51-1000 emp.) **Reviewed Date:** May 23, 2024 **What do you like best about Demandbase One?** A wonderful tool to scope out your leads and their activity. I am able to track the sales process and potential new leads. I like that it also integrates into Salesforce. The ease of implentation is great. So easy to use. **What do you dislike about Demandbase One?** I dislike my dashboard and how to pull my accounts, but I believe it is our admin, not a Demandbase issue. **What problems is Demandbase One solving and how is that benefiting you?** It is giving me key contacts to reach out to and to see what emails and marketing is working. ### 21. Home Base **Rating:** 4.5/5.0 stars **Reviewed by:** Kristin M. | Sales Support Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** May 24, 2024 **What do you like best about Demandbase One?** Demandbase is where our team starts their day with a cup of coffee. By the time they are done with a cup of coffee they have insights into what accounts and even what prospects they should be contacting that have been showing intent. **What do you dislike about Demandbase One?** IF you don't configure notifications properly they can be overwhelming. **What problems is Demandbase One solving and how is that benefiting you?** Demandbase took out a lot of the guess work for our team when prospecting accounts. The team is far more productive and setting more high quality meetings. ### 22. The best ABM platform for experienced ABMers **Rating:** 5.0/5.0 stars **Reviewed by:** Renny F. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 08, 2024 **What do you like best about Demandbase One?** I have been a Demandbase user for over a decade. They have always been the most accurate platform to identify anonymous website visitors and their account-based advertising DSP is far superior to anything else on the market, but their acquisition of Engagio has been a game changer when it comes to account scoring. **What do you dislike about Demandbase One?** Some less experienced users may get overwhelmed with all of the options and fexibility. The thing that frustrates me the most is the fact that the advertising impressions and clicks are not scorable or viewable as activities. **What problems is Demandbase One solving and how is that benefiting you?** Demandbase is the core technology used to execute our account-based go-to-market strategy. We use it for account prioritization, sales and marketing alignment, account intelligence, and ad targeting. ### 23. Great information for a sales development team **Rating:** 4.5/5.0 stars **Reviewed by:** Benjamin C. | Senior Sales Development Representative , Enterprise (> 1000 emp.) **Reviewed Date:** January 04, 2024 **What do you like best about Demandbase One?** I wish I found it earlier but over the last few months I have been using the "Site Analysis" section because it gives me great information on what I should be using for my messaging in outreach. You can either use it by being targetted to a specific company to see where they have navigated or use the page view to see what is trending on your own website. **What do you dislike about Demandbase One?** It can be a little clunky and slow at times, but to some extent that is resonable with the amount of data being relayed. At times hard to navigate until you can get acustom to building out your own lists in relation to your CRM. **What problems is Demandbase One solving and how is that benefiting you?** Solving the problem of knowing where companies are looking when they visit our site and that gives me direction of how I should tailor my messaging when I reach out to those individuals. ### 24. Account Intelligence Hub **Rating:** 5.0/5.0 stars **Reviewed by:** Michelle D. | Senior Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 11, 2024 **What do you like best about Demandbase One?** We have never been able to see such engagement insights. We are able to see important information on account intelligence before sales is ready to action on them. **What do you dislike about Demandbase One?** Sometimes the platform is glitchy and acount uploading can overide with mistakes easily (though reversible) **What problems is Demandbase One solving and how is that benefiting you?** We are able to use demandbase as our central hub for all our marketing tech stack , with one singular view of all campaign touchpoints. ### 25. Head Inside Sales **Rating:** 4.0/5.0 stars **Reviewed by:** RITESH K. | B2B Sales & Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** August 26, 2024 **What do you like best about Demandbase One?** Site Analytics, Personalization, Intent. **What do you dislike about Demandbase One?** The Sales Intelligence platform is not user-friendly. **What problems is Demandbase One solving and how is that benefiting you?** It is helping us finding the right the customers who are in the market looking for our services. ### 26. Everything you need to get ABM started **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Aviation & Aerospace | Mid-Market (51-1000 emp.) **Reviewed Date:** November 15, 2024 **What do you like best about Demandbase One?** The reports are amazing within the tool. The ease of implementation makes it super convenient to pool your information from your other marketing tools. **What do you dislike about Demandbase One?** It would be nice if you could sort the fields by what platform you are pulling from when creating within Demandbase. **What problems is Demandbase One solving and how is that benefiting you?** It allows you to see everything you need to about your visitors to your site in one place. ### 27. Sales Operations Manager **Rating:** 5.0/5.0 stars **Reviewed by:** Jacob D. | Mid-Market (51-1000 emp.) **Reviewed Date:** December 21, 2023 **What do you like best about Demandbase One?** Demandbase One has been crucial to building our B2B outreach campaigns. It is easy to take actions on sales signals and has a variety of integrations that help with your workflows. As we kickoff our new product, it's been useful in surfacing new accounts that we didn't have identified as targets for us to incorporate in our campaigns. The support team at Demandbase One has crucial to our success with their constant support and knowledge. We've made a number of improvements to our current system over the last year and that all comes down to the frequent meetings we've had with the support team as they've guided us on how to best leverage their tools. **What do you dislike about Demandbase One?** I do most of my work out of the Demandbase One and it took me a decent amount of time to learn how to navigate the platofrm. The sales reps tends to get lost in it as they don't access it very often which causes them to avoid it in general. We've found workarounds for that in the use of daily/weekly activity reports but I do wish it was easier part of their workflow. **What problems is Demandbase One solving and how is that benefiting you?** Demandbase one provides an easy way to identify our sales signals and segment those into specific actions taken by the Sales and Marketing teams. This has been crucial as we build out a new marketing/sales outreach programs for our new product and serve up actionable leads to our account executives. ### 28. Easily find and prioritize prospecting **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** November 15, 2024 **What do you like best about Demandbase One?** I like being able to focus in on the prospects and accounts that have invested time into researching my organisation so I can save time. The filters and dashboard options allow me to find leads are are most interested. **What do you dislike about Demandbase One?** The interface can take some time getting used to. **What problems is Demandbase One solving and how is that benefiting you?** Finding leads easily along with their contact info and priortizing how engaged they are. ### 29. Demandbase - a comprehensive ABX platform for sales & marketing programs and alignment **Rating:** 5.0/5.0 stars **Reviewed by:** Kate V. | Mid-Market (51-1000 emp.) **Reviewed Date:** December 19, 2023 **What do you like best about Demandbase One?** Demandbase process is effortlessly segmented, enabling the breakdown of Total Addressable Market (TAM) by regions or other criteria aligned with Ideal Customer Profile (ICP). This segmentation facilitates the swift generation of intent data, providing a prompt evaluation of the next strategic steps. In the context of ICP, the workflow involves and allows checking intent, configuring multi-channel campaigns with precise messaging, and translating these insights into actionable strategies for the sales team. Demandbase platform is notably comprehensive, catering to both sales and marketing programs, distinguishing itself from other ABM platforms, which is primarily geared towards marketing applications. Moreover, with Demandbase, the existing foundation of orchestration with Account-Based Experience (ABX) facilitates audience creation, allowing seamless integration with various channels to disseminate targeted messages. **What do you dislike about Demandbase One?** Not much to dislike about this platform, however if I have to pick one, you have to allow yourself to learn the ins and outs of this platform as it's a complex system. But this is also a positive thing as you can use this software across the whole business to create a great ABX programm. **What problems is Demandbase One solving and how is that benefiting you?** Demandbase One proves invaluable in our strategic initiatives by providing instant data crucial for making informed marketing decisions. The inclusion of sales intelligence is pivotal, allowing us to identify the ideal buyer persona. With the insights derived from intent data, Sales Relationship Development (SRD) is empowered to initiate outbound conversations and engage in effective social selling, ensuring a targeted and personalized approach. Simultaneously, this methodology empowers the marketing team to deliver the right content at precisely the right time, aligning our efforts with the dynamic needs and interests of our audience. In essence, the synergy of instant data, sales intelligence, and timely content delivery positions us strategically for success in both marketing and sales endeavors. ### 30. Great Support Team **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** November 15, 2024 **What do you like best about Demandbase One?** The support staff are incredible- they are knowledgeable and always come with solutions for us to implement. **What do you dislike about Demandbase One?** It can be difficult to filter out repetitive alerts. **What problems is Demandbase One solving and how is that benefiting you?** Demandbase solves the issue we had of not knowing what ads/campaigns we were running were successful. We can measure how many clicks, how many different people see our content, etc. ### 31. Easy account Notifications **Rating:** 3.0/5.0 stars **Reviewed by:** Joseph D. | Sr. Account Development Representative, Mid-Market (51-1000 emp.) **Reviewed Date:** June 03, 2024 **What do you like best about Demandbase One?** Easy intergration with SF and slack, I get daily alerts for my key accounts, it's great to get both the inital alert as well as a reminder. **What do you dislike about Demandbase One?** At times the reminder messages can be repetative. **What problems is Demandbase One solving and how is that benefiting you?** With many accounts its difficult to keep on all of them Demandbase helps solve this issue with their key account alerts. ### 32. Great for software sales **Rating:** 4.0/5.0 stars **Reviewed by:** Karin T. | Business Development Representative, Enterprise (> 1000 emp.) **Reviewed Date:** May 30, 2024 **What do you like best about Demandbase One?** Very helpful insights about company intent and webpage views **What do you dislike about Demandbase One?** Difficult to maneuver and training takes a long time **What problems is Demandbase One solving and how is that benefiting you?** Demandbase is helping me as a BDR to find the right accounts with the most intent instead of scouring through 100's of companies on Linkedin or ZoomInfor. The "tech implemented" feature on Salesforce is extremely useful and utilized often. ### 33. Longtime happy Demandbase user **Rating:** 4.5/5.0 stars **Reviewed by:** Jay H. | VP of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** November 09, 2023 **What do you like best about Demandbase One?** Essential tool for both reaching our target accounts and in understanding whether they're in a buying cycle or not. Demandbase really upended the world of demand generation for the better nearly a decade ago, and they allow me as a marketer to see which web pages I've built have value; which keywords my target accounts care about; how "ready to buy" an account is and - of most value - helps to rally the sales and marketing teams around who we want to go out and close each quarter, and who's going to need more attention to get them down the hidden funnel. **What do you dislike about Demandbase One?** This is not a set-it-and-forget-it tool. While most orgs don't need a dedicated "ABM manager" - demand generation and even B2B marketing IS ABM now - it does require strong set-up and monitoring skills, and it requires an organization that is fully bought-in to using it correctly - it pays for itself quickly if there's buy-in, it can be become an albatross if not. (Albeit not too expensive). Thankfully Demandbase has great CS and support and have provided us with talking points, tools and materials to help bring the org on board. **What problems is Demandbase One solving and how is that benefiting you?** It's showing us a funnel of accounts that are completing their buyers' journey without us otherwise even knowing about it. That's hugely valuable and helps set the tone for what we do in sales and marketing. ### 34. Comprehensive UI, exhaustive campaign customization options, and straightforward audience management **Rating:** 4.5/5.0 stars **Reviewed by:** Chase B. | Digital Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** May 24, 2024 **What do you like best about Demandbase One?** Our team is able to easily manage campaigns in different regions of the world all in the same instance. **What do you dislike about Demandbase One?** Greatly wish that it was capable of creating parent-child account associations. **What problems is Demandbase One solving and how is that benefiting you?** We feel like we have much more control over our display campaigns that we did with past agencies managing them. ### 35. DB has the customization necessary to build the system we needed. Great customer service too. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** January 23, 2024 **What do you like best about Demandbase One?** DB let's you get as creative as you want when it comes to building your ABM system. The ability to create custom fields and segments and predictive scoring models, automated triggers for accounts and people, the integartion with Salesloft for our SDRs - all of these allow us to make a system that works for us. Implementation was easy - just ask all the questions and ask for help. I use the product every day and am responsible for creating the target account lists, filling the Salesloft cadences for SDR, building the scoring model and creating advertising campaigns for new business, cross sell and pipeline acceleration. **What do you dislike about Demandbase One?** The only downside are some small quirks with automations. It rarely happens, it's easy to fix and support is quick to help. **What problems is Demandbase One solving and how is that benefiting you?** We needed to improve our GTM beyond the demand created by our Field Marketing team. ### 36. Demandbase for the win **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** August 13, 2024 **What do you like best about Demandbase One?** It provides valuable insights to be able to find hot leads **What do you dislike about Demandbase One?** It is difficult to export people out of Demandbase into our CRM/Sales outreach tool. **What problems is Demandbase One solving and how is that benefiting you?** It helps me find people are engaged and researching topics that I can help solve for. ### 37. Amazing Support and Robust Easy to Use Product **Rating:** 5.0/5.0 stars **Reviewed by:** Crystal T. | Customer Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** March 20, 2024 **What do you like best about Demandbase One?** We feel so supported by the Demandbase team from onboarding all the way to building the platform out customized to our specific needs. Our customer success advisor, Jennie, is so communicative and always chases down answers to our questions to resolve any requests quickly. The technology is also so easy to use once your become familiar with the robust features they offer. **What do you dislike about Demandbase One?** Hmmm.. can't think of anything at the moment. **What problems is Demandbase One solving and how is that benefiting you?** Demandbase is a crucial tool to support our ABM strategies. ### 38. Great tool for account level intel to guide marketing, sales and strategic planning **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** May 28, 2024 **What do you like best about Demandbase One?** Easy to integrate with CRM Custom intent data: Keywords and Groups Technographics relevant to our competitors Customizable scoring and predictive models **What do you dislike about Demandbase One?** Because it's feature rich, there's a learning curve for admins and users, which has made adoption a challenge. Lots of data that's potentially actionable to sales/marketing, but requires analysis to determine. This can be overwhelming to sales, and lead to no actions. **What problems is Demandbase One solving and how is that benefiting you?** Increased visibility to activity among target accounts enables more timely and relevant outreach. Creating dynamic audiences based on intent and journey stage gives us a leaner and more effective ad spend. Industry level research that combines our CRM and external data sources in one place helps determine GTM and product enhancement ### 39. Suitable platform to uncover marketing insights **Rating:** 4.5/5.0 stars **Reviewed by:** Aidan E. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 20, 2024 **What do you like best about Demandbase One?** I am very happy with model builder that can easily used to predict pattern on prospect and scoring the based on the model objective. Easy to implement the workflow and has many features to pick and choose account that satisfy all the filter. **What do you dislike about Demandbase One?** Some company details isn't available by using the InsideView and we still have to manually googling for their information. Overall, we are satisfied with the experience. **What problems is Demandbase One solving and how is that benefiting you?** Prospect listing and buyer intent account size has grown for more than 40% after Demandbase One deployment. It is a great success and we able to tripled the revenue compared from last quarter. ### 40. Top notch result with the ABX platform and sales intelligence **Rating:** 4.5/5.0 stars **Reviewed by:** Virginia S. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 16, 2024 **What do you like best about Demandbase One?** Combining 1st party data with buyer intent data supplied by Demandbase is easy and always produce the result that we want for prospecting list. Finding account that is ripe and ready to buy is our main goal and the platform make the process is easy to implement. **What do you dislike about Demandbase One?** My team and I have no dislike with this platform. We able to use it everyday has not met with any bugs or unordinary result from the software. **What problems is Demandbase One solving and how is that benefiting you?** Finding a new prospect or potential customer by analyzing all the buyer data intent signals is the benefits after Demandbase deployment. Engaging with prospect to warm-up the lead. ### 41. Improve our game for sales/marketing pipeline **Rating:** 4.5/5.0 stars **Reviewed by:** Daniel C. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 16, 2024 **What do you like best about Demandbase One?** Powerful tools and features that make sales/marketing manage is easy with tons of helpful integration with external software. Combining our existing data of prospect and fresh and new buyer intent data from Damendbase has cerating a new accurate set of prospect account data. **What do you dislike about Demandbase One?** I have nothing that I dislike with Demandbase One. I have use all the available tools and able to solve many of our marketing challenges. **What problems is Demandbase One solving and how is that benefiting you?** We now able to get fresh sets of data that can turn into actionable information for our marketing campaigns. Buyer intent signals help us to evaluate account that is ready to purchase our service. ### 42. Work great with our CRM software **Rating:** 4.5/5.0 stars **Reviewed by:** Thomas T. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 13, 2024 **What do you like best about Demandbase One?** Quick insight on keyword expansion that I can easily monitors and track its demand and trends. Using the heatmap to view the site analytics and find-out which content that visitor engage more. Easy integration process with tools like Google Cloud to store the data securely. **What do you dislike about Demandbase One?** I have not found nothing that I dislike about Demandbase. Overall, we had a fantastic workflows that is easy to manage and accurate data analysis. **What problems is Demandbase One solving and how is that benefiting you?** Prepping a cold lead and warm it out with outreach email marketing before blasting them with offers and deal. Find the best plans that visitors to our website will make a quick deal. ### 43. Best option to increase audience and prospect outreach **Rating:** 4.5/5.0 stars **Reviewed by:** Megan T. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 15, 2024 **What do you like best about Demandbase One?** Easy process to find more lead and buyer intent account supplied by Demandbase and combine it with our own lead from the website. Use collected data to make a plan and precise targeting for the marketing campaign. Good customer support to help with configuration and setup. **What do you dislike about Demandbase One?** No dislike. We had a great time using Demandbase as our main platform to collect data and manage the marketing campaign with it. **What problems is Demandbase One solving and how is that benefiting you?** We are rapidly growing and need an easy sytem to help manage and analyzed all the prospect data that we collect. Sales insights are the best benefits to engage with the right prospect. ### 44. Efficient tools to manage B2B buyer intent data **Rating:** 4.5/5.0 stars **Reviewed by:** Charles F. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 18, 2024 **What do you like best about Demandbase One?** Easy process to track intent data and behavior and not missing any new intent signals that track company that show interest on any of our product. We now able to implement the automatic keyword remover that analyzing and optimzing keyword that we select. **What do you dislike about Demandbase One?** I have use Demandbase for two years and happy with their customer support service. Quick in solving software issues and fast communication. **What problems is Demandbase One solving and how is that benefiting you?** Demandbase help to give our sales team an accurate insights to identify buyer intent details like company name and contact list. Pedict account maturity and if they show signals if they are ready to purchase. ### 45. Best tool to track sales activity **Rating:** 4.5/5.0 stars **Reviewed by:** April B. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 15, 2024 **What do you like best about Demandbase One?** Able to accurately and easily track sales activity and account journey by using the ABX platform. Simple configuration setup to link our own prospect data with buyer intent account that we purchase from the platform. **What do you dislike about Demandbase One?** I have use it for about two years and satisfied with their list of tools and service. The website traffic analytics tools is performe better than I expected. **What problems is Demandbase One solving and how is that benefiting you?** One of the problem we have solved are with prospecting and finding the key person that have the power to make buying decision in a company. Email outreach management with account that is ready to make purchase. ### 46. The coolest new way to target **Rating:** 5.0/5.0 stars **Reviewed by:** Albena M. | Advertising Operations Manager, Paid Media, Mid-Market (51-1000 emp.) **Reviewed Date:** April 23, 2024 **What do you like best about Demandbase One?** Being able to see how accounts move through the differnt stages and segment based on each stage is very helpful as I can prepare a holistic experience for the entire journey sycle using different messaging. The support that Demandbase provides is also so helpful for individual steakholders accross the orginization. **What do you dislike about Demandbase One?** The turnaround time for personalized assets is a bit long, but the results seem to be so worth it. **What problems is Demandbase One solving and how is that benefiting you?** Demandbase has allowed for me to be able to target on 1:1 basis and that has been hugely helpful. ### 47. A very happy users of Demandbase One **Rating:** 4.5/5.0 stars **Reviewed by:** George H. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 15, 2024 **What do you like best about Demandbase One?** Easy to operate with simple dashboard design. Connect with third-party software to manage vast data for user intent account supplied by this platform. Generate better ROI with the ads targeting features that is simple to implement. **What do you dislike about Demandbase One?** None. I have nothing to complaint about this platform or the high-quality features that has enable us to targets high-quality account. **What problems is Demandbase One solving and how is that benefiting you?** Demandbase One is providing us with the buyer intent account data that we can filters and find the best suited account that we want to target. Almost all the account is in "ready to buy" stages which make the work much easier. ### 48. Easy dashboard design with easy navigation **Rating:** 4.5/5.0 stars **Reviewed by:** Daniel H. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 15, 2024 **What do you like best about Demandbase One?** Great platform for a organization that is rapidly growing and need a platform to easily handle all the prospect and account data. Use the ABX accunt to engage and find the best way to connect all the information into one single management. **What do you dislike about Demandbase One?** No dislike. We have experience some bugs or slow loading features, but it all is temporary and fixed by the customer support qucikly in no time. **What problems is Demandbase One solving and how is that benefiting you?** Create a list of precise audience and buyer intent account to unlock insight that our marketing team needs. Journey analytics help us to understand account stages on the sales journey better. ### 49. Tripled our marketing ROI **Rating:** 4.5/5.0 stars **Reviewed by:** Indiana H. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 18, 2024 **What do you like best about Demandbase One?** Demanbase has been impactful for our marketing campaign as our marketing team now have all the relevence data that they needed to make a targeting marketing. The process is easy to implement and able to connect with our current CRM software easily. **What do you dislike about Demandbase One?** None. I have no dislike and happy with our current process and ROI. Demandbase has a top-notch features to find the best buyer intent signals. **What problems is Demandbase One solving and how is that benefiting you?** The ability to track and analyzed marketing campaigns. We then focus on the winning campaigns and use the high quality buyer intent account data to target with personlized marketing content. ### 50. Robust sales intelligence platform **Rating:** 4.5/5.0 stars **Reviewed by:** Maddison B. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 18, 2024 **What do you like best about Demandbase One?** Demandbase can easily supply an accurate company insights and key-personnel that have the power to make a purchase. The platform also find hidden signals like engagement insight. Integration with our CRM software to store and take action on the data is simple to connect. **What do you dislike about Demandbase One?** I find no unhelpful tools with this platform. I have use its features to the maximum capacity to drive more revenue and sales prospecting list. **What problems is Demandbase One solving and how is that benefiting you?** Sale intelligence platform is the game-changer and eliminate the wrong leads and intent signals. We now can target account accurately and export the data to our Salesforce software. ## Demandbase One Discussions - [Is there anything I can do to help identify SMB visitors?](https://www.g2.com/discussions/41318-is-there-anything-i-can-do-to-help-identify-smb-visitors) - 1 comment, 1 upvote - [How often is data updated?](https://www.g2.com/discussions/32135-how-often-is-data-updated) - 2 comments, 1 upvote - [What is the price for 300 users?](https://www.g2.com/discussions/24270-what-is-the-price-for-300-users) - 1 comment, 1 upvote - [How does InsideView plan to evolve in future?](https://www.g2.com/discussions/how-does-insideview-plan-to-evolve-in-future) - 1 comment, 1 upvote - [Can we run quieries for lists of contacts by functions, etc., and download to excel format?](https://www.g2.com/discussions/can-we-run-quieries-for-lists-of-contacts-by-functions-etc-and-download-to-excel-format) - 2 comments, 1 upvote - [View Demandbase One pricing details and edition comparison](https://www.g2.com/products/demandbase-one/reviews?page=9§ion=pricing&secure%5Bexpires_at%5D=2026-07-19+02%3A16%3A55+-0500&secure%5Bsession_id%5D=959b851f-ec60-428d-959f-25a873a5686e&secure%5Btoken%5D=ae2ff407495db21f489bca9dc5e6066b3e3cee1861c0b8a80b56de73a260ca6f&format=llm_user) ## Demandbase One Integrations - [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Apollo.io](https://www.g2.com/products/apollo-io/reviews) - [Bombora Measurement](https://www.g2.com/products/bombora-measurement/reviews) - [Clay](https://www.g2.com/products/clay-com-clay/reviews) - [dotConnect for Salesforce Marketing Cloud](https://www.g2.com/products/dotconnect-for-salesforce-marketing-cloud/reviews) - [Dynamics 365 Marketing](https://www.g2.com/products/dynamics-365-marketing/reviews) - [Dynamics 365 Sales](https://www.g2.com/products/dynamics-365-sales/reviews) - [G2 Market Intelligence](https://www.g2.com/products/g2-market-intelligence/reviews) - [GoodData.AI](https://www.g2.com/products/gooddata-ai/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) - [InstantKB](https://www.g2.com/products/instantkb/reviews) - [JaCoCo](https://www.g2.com/products/jacoco/reviews) - [LinkedIn Marketing Solutions](https://www.g2.com/products/linkedin-marketing-solutions/reviews) - [LinkedIn Sales Navigator](https://www.g2.com/products/linkedin-sales-navigator/reviews) - [Nimble CRM](https://www.g2.com/products/nimble/reviews) - [Objectivity/DB](https://www.g2.com/products/objectivity-db/reviews) - [Oracle Eloqua](https://www.g2.com/products/oracle-eloqua/reviews) - [Outreach](https://www.g2.com/products/outreach/reviews) - [Pardot (by Salesforce)](https://www.g2.com/products/pardot-by-salesforce/reviews) - [Salesforce CRM Dashboards](https://www.g2.com/products/salesforce-crm-dashboards/reviews) - [Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) - [Salesforce Marketing Cloud Account Engagement](https://www.g2.com/products/salesforce-marketing-cloud-account-engagement/reviews) - [Salesloft](https://www.g2.com/products/salesloft/reviews) - [Slack](https://www.g2.com/products/slack/reviews) - [Sortd for Gmail](https://www.g2.com/products/sortd-for-gmail/reviews) - [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) ## Demandbase One Features **Data Availability** - Contact Data Availability - Company Data Availability - Industry Research Availability - Technographic Data Availability **Channel Functionality** - Display Functionality **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Lead Facilitation** - Customer-facing Chatbot - Lead Qualification - Lead Follow-up - Meeting Scheduling **Data Availability** - Contact Data Availability - Account Data Availability - Offline Data **Attribution Modeling** - Single-Touch Attribution - Multi-Touch Attribution - Algorithmic Attribution - Custom Attribution **Platform Basics** - Centralization - Account Identification and Segmentation - Lead-to-Account Matching - Multichannel Engagement - Personalized Content and Messaging **Platform Basics** - Website Personalization - Content Creation and Distribution **Platform Basics** - Retargeting **Platform Basics** - Dynamic Segmentation - Journey Optimization **Platform Interoperability** - Close Ecosystem API **Audiences** - Audience Insights - Influencer Identification - Buyer Personas - Segmentation **Responses** - Personalization - Route To Human - Natural Language Understanding (NLU) **Lead Intelligence** - Lead Validation - Lead Enrichment - Lead Quality - Lead Analysis - Browser Extension **Lead Monitoring** - Features - Performance - Identification **Data collection** - Natural Language Processing (NLP) - Data Sources - Custom Research Sources - Lead Enrichment - Advanced Data Collection **Platform Insights** - Ad Creatives - Buying Strategies - Publisher Data - Advertising Spend - Websites and Social Channels - Device Insights - Ad Intelligence Reporting **Demand Side Platforms** - Cross Channel Capabilities **Integration - Machine Learning** - Integration **Agentic AI - Lead Mining** - Cross-system Integration - Proactive Assistance **Agentic AI - Visitor Identification** - Cross-system Integration **Agentic AI - Lead Scoring** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Decision Making **Agentic AI - Lead Capture** - Cross-system Integration - Proactive Assistance **Agentic AI - Attribution** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Agentic AI - Marketing Account Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Agentic AI - Account-Based Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Agentic AI - Demand Side Platform (DSP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Digital Advertising Intelligence** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Data Accuracy** - Contact Data Accuracy - Company Data Accuracy - Technographic Data Accuracy **Statistical Tool** - Scripting - Data Mining - Algorithms **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising - Direct Mail **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Attribution** - Lead Opportunity - Lead Assignment - Pipeline Acceleration **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label **Organization** - Opportunity and Pipeline Management - Data Entry - Integrations / APIs **Platform Additional Functionality** - Integrations - Topic Customization - Natural Language Processing (NLP) - Alerts - Real-time Intent **Marketing** - B2B Attribution - Marketing Channels - Integrations **Platform Data** - Measurement - Revenue Analytics **Platform Reporting** - Measurement - Dashboards **Platform Data** - Campaign Measurement - Attribution **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **Data Analysis** - Network Analysis - Dashboards - Visualizations - Advanced Filtering **Platform** - Conversation Editor - Integration - Human-In-The-Loop **Data Capture** - Mobile - Websites - Social Media - Data **Segment Trending** - Social **Platform Additional Functionality** - Ad Competitive Benchmarking - Alerts **Autonomy - AI Agents** - Independent Decision Making - Adaptive Responses - Task Execution **Learning - Machine Learning** - Training Data - Actionable Insights - Algorithm **Agentic AI - Lead Intelligence** - Cross-system Integration **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Data Analysis** - Analysis - Data Interaction **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Discovery** - Lead Management - Scoring/Ranking - Lead Context **Performance Analysis** - Coaching - Peformance Tracking **Reporting** - Dashboards - Data Visualizations - Custom Reporting **Platform Additional Functionality ** - Integrations **Platform Additional Functionality** - Multivariate Testing - Integrations **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Administration** - Marketing Integrations - Ad Integrations - Data Exporting **Analytics** - Export/Import - Reporting **Analysis** - Custom Dashboards - Reports - Integrations **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - Sales Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Account-Based Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Decision Making **Agentic AI - AI Agents** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Platform** - Internationalization - User, Role, and Access Management - Performance and Reliability - Reporting/Dashboards - Mobile User Support - APIs **Decision Making** - Modeling - Data Visualizations - Report Generation - Data Unification **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization - Journey Analytics **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Campaign Execution** - Website Personalization - Prioritized Accounts - Trending Accounts - Email Campaigns **Management** - Conversion Viability - Workflow **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Sales Analysis** - ROI Forecasting - Sales Forecasting **Functionality** - Identification - Correction - Normalization - Preventative Cleaning - Data Matching **Customization** - Forms - Personalization - Templates - Integration **Platform** - Search - User, Role, And Access Management - Mobile User Support - Alerts - Collaboration - Compliance **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Account-Based Orchestration Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Agentic AI - Audience Intelligence Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Platform** - Data Synchronization - Analysis **Management** - Reporting - Automation - Quality Audits - Dashboard - Governance **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Generative AI** - AI Text Generation - AI Text Summarization **Generative AI** - AI Text Generation - AI Text Summarization **Data Availability - Marketing Account Intelligence ** - Technographic Data Availability **Agentic AI - Market Intelligence** - Cross-system Integration - Proactive Assistance **Agentic AI - Account Data Management** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Data Accuracy - Marketing Account Intelligence ** - Technographic Data Accuracy **Agentic AI - AI Sales Assistant** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Artificial Intelligence** - AI-Powered Data Analysis - AI Personalization **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Features** - Lead Builder - Integration to CRM/Marketing Automation - Data Cleaning/Enrichment - Data Segmentation/Filtering - Search - News/People Alerts - Connections - Reporting - Messaging **Demand Side Platforms** - Machine Learning Optimization - Estimate and Projections - Cross-Device Capabilities **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top Demandbase One Alternatives - [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) - 4.3/5.0 (650 reviews) - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) - 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