--- title: Demandbase One Reviews meta_title: 'Demandbase One Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 1988 reviews by the users' company size, role or industry to find out how Demandbase One works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 1988 scale: '5' date_modified: '2026-08-13' parent_category: name: Account-Based Marketing url: https://www.g2.com/categories/account-based-marketing --- # Demandbase One Reviews **Vendor:** Demandbase **Category:** [Account Data Management Software](https://www.g2.com/categories/account-data-management) **Average Rating:** 4.4/5.0 **Total Reviews:** 1,988 ## About Demandbase One Demandbase is the leading, enterprise-grade account-based GTM platform for sales and marketing teams designed to make every moment and every dollar count. Since creating the category in 2013, we have been pioneering technologies to sharpen revenue teams’ ability to confidently deliver the right message to the right customers at the right time. Powered by industry-leading data, our transparent and tunable AI-enhanced model, and integrations that meet your tech stack where it is, Demandbase helps you to take meaningful action confidently and efficiently. We know that there’s no such thing as ‘one-size- fits-all’ account-based marketing and sales. That’s why we built our platform to be flexible, easily handling dynamic GTM motions, nuanced business rules, and diverse integrations that others struggle with. Demandbase One™ is your account-based GTM command center, powering your entire revenue stack. Our AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects the tools in your stack with the same data, insights, and workflows to accelerate your revenue. ## Demandbase One Pros & Cons **What users like:** - Users value the **ease of use** of Demandbase One, enhancing efficiency in building targeted custom audiences effortlessly. (225 reviews) - Users value the **comprehensive datasets** of Demandbase One, enhancing targeted marketing and audience engagement strategies. (201 reviews) - Users value the **comprehensive toolset** of Demandbase One, enhancing account targeting and analytics for effective ABM strategy. (184 reviews) - Users value the **unified data and seamless integrations** of Demandbase One, enhancing their marketing and sales efforts significantly. (173 reviews) - Users value the **insightful intent data** from Demandbase One for fast and effective account targeting and decision making. (170 reviews) - Analytics (137 reviews) - Users value the **seamless integrations** of Demandbase One, enhancing engagement and providing valuable account insights quickly. (131 reviews) - Data Accuracy (120 reviews) - Easy Integrations (114 reviews) - Audience Targeting (113 reviews) **What users dislike:** - Users face a **steep learning curve** with Demandbase One, making it challenging to utilize all features effectively. (86 reviews) - Users find the **steep learning curve** of Demandbase One frustrating, requiring more training to maximize its features. (77 reviews) - Users find the **steep learning curve** of Demandbase One challenging, particularly for new or smaller teams lacking expertise. (70 reviews) - Users find the **learning difficulty** of Demandbase One challenging, particularly for those lacking technical skills. (63 reviews) - Users find the **navigation unintuitive** , making it challenging to navigate and manage campaigns effectively. (63 reviews) - Users find Demandbase One's **difficult learning curve** off-putting, requiring significant time and effort to master effectively. (60 reviews) - Users find the **limited features** of Demandbase One frustrating, impacting usability and search efficiency. (57 reviews) - Limited Features (48 reviews) - Data Inaccuracy (45 reviews) - Integration Issues (44 reviews) ## Demandbase One Reviews ### 1. Useful for Account-Based Marketing, But Needs Better Intent Identification **Rating:** 3.0/5.0 stars **Reviewed by:** Matt A. | Founder/Advisor, Enterprise (> 1000 emp.) **Reviewed Date:** June 12, 2026 **What do you like best about Demandbase One?** I use Demandbase One for account-based marketing. It helps us build out our account model from scratch, prioritizing which accounts to reach out to based on intent. The initial setup was pretty easy, and I think it was good. **What do you dislike about Demandbase One?** I think having first party intent could be improved. Being able to identify the actual people at the companies who are expressing intent on a social level would be helpful. **What problems is Demandbase One solving and how is that benefiting you?** Demandbase One helps us build our account model from scratch, prioritizing which accounts to reach out to based on intent. ### 2. Powerful Platform, but a Steep Learning Curve and Clunky Reporting **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** April 14, 2026 **What do you like best about Demandbase One?** What I like most about Demandbase One is how it brings everything—data, targeting, and execution—into one platform. The intent data and AI insights make it much easier to focus on the right accounts, and I’ve found it really helpful for aligning marketing and sales around the same priorities instead of working in silos. **What do you dislike about Demandbase One?** The main downside is that it takes a while to really get comfortable with the platform—it’s pretty feature-rich, so there’s definitely a learning curve at the beginning. Some parts of the UI and reporting can also feel a bit clunky or not very intuitive, especially when you’re trying to build custom dashboards or pull quick insights. **What problems is Demandbase One solving and how is that benefiting you?** It’s mainly solving the problem of not knowing which accounts to focus on and when to engage them. Instead of chasing a lot of low-quality leads, it helps identify high-value accounts that are actually showing intent and gives better visibility into the buying journey. That’s been useful for prioritizing efforts, improving targeting, and getting marketing and sales more aligned around the same accounts, which ultimately leads to better pipeline quality. ### 3. A B2B marketing platform that's only as good as your 1P data **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** March 04, 2022 **What do you like best about Demandbase One?** Analytics dashboard (account highlights, intent, quick cards) provides both sales and marketers alike an easy-to-digest summary of what's going on with key accounts. From a marketer's standpoint, it allows us to understand which users are most engaged, which accounts are showing intent - providing a framework for 1:1 account syncs with sales. Orchestration and audience management is simple to use, allowing marketers to build audiences for several campaign workflows and ensure users are being touched at the right time, with the right message. The LinkedIn, Facebook, Bing, and next, Google, integrations help sync audiences with their appropriate campaigns and remove the need for direct to publisher uploads. **What do you dislike about Demandbase One?** Adoption is ridiculously low across sellers, and we often hear that the amount of data is overwhelming. Engagement minutes, intent data, etc. aren't always well-accepted criteria for sellers that are managing large Enterprise accounts. Additionally, activation of such data is a guessing game for reps, and suggested contacts to reach out to are typically C-level execs that are already on their radar. **What problems is Demandbase One solving and how is that benefiting you?** 1. Connectivity with sales - through our 1:1 account syncs, we've built a stronger relationship by helping the sales team realize their goals and hit their numbers. The dashboard provides a roadmap for which accounts/users to focus on in any given time. 2. Audience management - this is a major piece from a marketing perspective, allowing our teams to create audiences based on various attributes and intent, and automatically push those audiences to the right campaigns in the right platform. ### 4. Powerful Account Activity Insights, but a Clunky UI and Steep Learning Curve **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 26, 2026 **What do you like best about Demandbase One?** A very complete platform that provides a great overview of target account activity. **What do you dislike about Demandbase One?** The UI is a bit clunky / old school, the learning curve is complex, and it's very easy to lose oneself into the different tabs of the platform. **What problems is Demandbase One solving and how is that benefiting you?** Demandbase One allowed us to considerably increase the accuracy and relevance of our ABM program by identifying our top target accounts and understanding what drove most of the interactions from each of those target accounts, based on the available data on the platform. ### 5. Ambitious platform that doesn’t quite live up to its potential **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** October 22, 2025 **What do you like best about Demandbase One?** It has a ton of good tools under one roof, like account targeting, intent data, ads, analytics. When it all works, it really does help you get a clearer view of what’s happening across your accounts. The intent data is probably one of my favorite aspects of the product because it helps narrow in on the right targets faster. I also like that it connects pretty easily with Salesforce and HubSpot, which saves some setup time. My team mainly uses it for account data management, marketing analytics, and attribution. In theory, it should make ABM a lot smoother, and on good days, it actually does. **What do you dislike about Demandbase One?** It’s kind of a beast to learn and it'll take some time to get the hang of. Additionally, the platform feels more complicated than it needs to be, and honestly, data syncing isn’t always reliable. While support is available, it shouldn't be a constant use just to get some decent use out of the platform. Reporting takes time, and sometimes it feels like you need a full-time admin just to keep it organized. A few of the features don’t really connect well with the rest, which makes it clunky to use day to day. The idea behind it is great, because I see the vision of what it’s trying to accomplish, but the actual experience can be frustrating **What problems is Demandbase One solving and how is that benefiting you?** Overall, it’s helped bring our sales and marketing data together so it feels like we’re finally working from the same playbook between the two aspects. Being on a B2B account, a solid ABM strategy makes or breaks your fiscal year, so I appreciate using this tool to aid in reaching the right audience. My team uses it to track intent signals, manage account data, and report on campaign performance. The intent signals have definitely helped us focus on the right accounts instead of wasting time on low-quality leads. Reporting has become a bit more structured too, which makes it easier to show campaign impact during leadership reviews. Overall it’s helped with alignment and focus, but it takes more time and upkeep than expected to really get consistent value out of it. ### 6. Enabling the ABM GTM strategy **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Consulting | Enterprise (> 1000 emp.) **Reviewed Date:** April 30, 2025 **What do you like best about Demandbase One?** Customer success team is always responsive and helpful. They try to understand use cases and problems to solve and place their best positioned person to support. **What do you dislike about Demandbase One?** The "unknown" data in Europe due to GDPR **What problems is Demandbase One solving and how is that benefiting you?** Combining intent data with other dat to ensure you target the whole buying group for an account. ### 7. Still learning the dashboard and operating the site **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Civil Engineering | Enterprise (> 1000 emp.) **Reviewed Date:** March 27, 2025 **What do you like best about Demandbase One?** It seems like a totally different take than other sales tools I have **What do you dislike about Demandbase One?** I just need to learn the interface. It's still really confusing. **What problems is Demandbase One solving and how is that benefiting you?** Its helping me see whos interested in our company product and looking at engineering software olutions ### 8. Building block for marketing analysis and intent **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** April 30, 2025 **What do you like best about Demandbase One?** Ability to pull intent and website traffic information together to support decision making. **What do you dislike about Demandbase One?** Can be overwhelming at times with the amount of information available and ability to trust the data to see the full picture. More learning to be done **What problems is Demandbase One solving and how is that benefiting you?** Helps to track user interactions to support marketing and sales insights ### 9. 3/4-baked intent platform, right sometimes, but lots of false positives **Rating:** 3.0/5.0 stars **Reviewed by:** Grant A. | Corporate Account Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** May 23, 2024 **What do you like best about Demandbase One?** I love seeing the people using keywords that match with my company and finding the companies that I can target. This increases my chances of finding someone in a buying cycle. It easily connects to Salesforce and my company's software **What do you dislike about Demandbase One?** I find many people who's servers are opening emails, but the person isn't. Sometimes, "net new" people are actually already being worked by someone in my company and I wish I could effectively filter those people out so I don't double up on outreach. Because of that, I only use it 1 time a week. **What problems is Demandbase One solving and how is that benefiting you?** I am able to guage which people an accounts are in the market for my software. This lets me focus on propsects that are more likely to buy ### 10. Easy account Notifications **Rating:** 3.0/5.0 stars **Reviewed by:** Joseph D. | Sr. Account Development Representative, Mid-Market (51-1000 emp.) **Reviewed Date:** June 03, 2024 **What do you like best about Demandbase One?** Easy intergration with SF and slack, I get daily alerts for my key accounts, it's great to get both the inital alert as well as a reminder. **What do you dislike about Demandbase One?** At times the reminder messages can be repetative. **What problems is Demandbase One solving and how is that benefiting you?** With many accounts its difficult to keep on all of them Demandbase helps solve this issue with their key account alerts. ### 11. SDR **Rating:** 2.5/5.0 stars **Reviewed by:** Charles R. | Sales Development Representative, Mid-Market (51-1000 emp.) **Reviewed Date:** May 23, 2024 **What do you like best about Demandbase One?** It helps me see who is on our website which is great. **What do you dislike about Demandbase One?** Most of the titles that are there are irrelevant to me which makes a lot of the data irrelivent. **What problems is Demandbase One solving and how is that benefiting you?** I am just trying to generate leads so it is helping do that. ### 12. Good and bad info **Rating:** 2.5/5.0 stars **Reviewed by:** Chad C. | Enterprise Account Manager, Enterprise (> 1000 emp.) **Reviewed Date:** May 23, 2024 **What do you like best about Demandbase One?** I enjoy getting the weekly updates and engagment reports **What do you dislike about Demandbase One?** I am constantly finding the contact information is out of date **What problems is Demandbase One solving and how is that benefiting you?** what companies to focus my work towards ### 13. Alright, I guess? **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** November 09, 2023 **What do you like best about Demandbase One?** Gives you account engagement. So maybe you have 10 prospects at an account who do just below your mql threshold in activity it gathers up their scores and gives an account mql. That being said I have never once converted an account mql into an opportunity. Maybe I just don't know how to leverage the information but for me personally not worth the time invested in it. **What do you dislike about Demandbase One?** We are Not actually seeing results in the form of meetings set and opportunities created. **What problems is Demandbase One solving and how is that benefiting you?** Finding accounts that are interested in our products and services that regular MQLs might miss. ### 14. sales activity tracking **Rating:** 3.0/5.0 stars **Reviewed by:** Rachelle H. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Demandbase One?** it was pretty accurate, more than most tools i have used in the past. **What do you dislike about Demandbase One?** it didn't integrate with my crm at the time. **What problems is Demandbase One solving and how is that benefiting you?** sped up my prospecting process and enabled me to reach out to the appropriate decision makers at the company I was targeting ### 15. Demandbase is ok. Not for mac users **Rating:** 3.0/5.0 stars **Reviewed by:** Sabrina R. | Sales Rep, Mid-Market (51-1000 emp.) **Reviewed Date:** October 26, 2022 **What do you like best about Demandbase One?** I like how it shows activity and who to reach out too **What do you dislike about Demandbase One?** It does not always show who exactly is looking at your organization. It also does not pop up on google chrome for mac **What problems is Demandbase One solving and how is that benefiting you?** it is solving transparency and i can reach out to warm leads ### 16. Valuable insights, although not intuitive to use. **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** May 31, 2022 **What do you like best about Demandbase One?** Love the insights it gives me about highly engaged people through Outreach, shows me what they're looking for and researching in order to have a better quality conversation with them if I do get a hold of them. **What do you dislike about Demandbase One?** Using the platform seems like it's not straightforward. I find myself constantly searching for ways to look up individual accounts and people. Filtering is difficult and constantly restarts so it's not always clear who's accounts are being shown to me. **What problems is Demandbase One solving and how is that benefiting you?** It's showing me what companies are researching. Through Outreach I can only see engagement through the emails I have previously sent, but DemandBase can show a greater history for each account and what they are looking for by including keywords they are constantly using. ### 17. Great platform for kicking off AI powered marketing and sales efforts **Rating:** 2.5/5.0 stars **Reviewed by:** Elizabeth R. | Account Based Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 03, 2022 **What do you like best about Demandbase One?** Demandbase is a great product for gaining visibility on your target accounts. The intent data is especially useful for understanding what potential customers are looking for and interested in. **What do you dislike about Demandbase One?** I dislike that the product is sometimes slow and sometimes misses important sales data and not as intuitive to use as we would want. I also feel that the support is not as strong as it should be. **Recommendations to others considering Demandbase One:** Do your research and ask many questions. Ask for the support you need **What problems is Demandbase One solving and how is that benefiting you?** Demandbase helps understand intent data in a way we would not have been able to know on our own. It is always interesting to see cometitive intent as well. Demandbase also helps understand our most engaged contacts and fuel marketing efforts to push potential targets across the finishline. ### 18. Demandbase is one of the first tools I check when I login during the mornings. **Rating:** 3.0/5.0 stars **Reviewed by:** Jack W. | BDR, Enterprise (> 1000 emp.) **Reviewed Date:** May 26, 2022 **What do you like best about Demandbase One?** The amount of detailed info available is great. **What do you dislike about Demandbase One?** I tend to get lost once I'm in the dashboard. I'm not able to use it to it's full potential. **Recommendations to others considering Demandbase One:** It is helpful **What problems is Demandbase One solving and how is that benefiting you?** Being able to see what my prospects are searching for has helped a great deal in my outreach. ### 19. Platform slow to load and glitchy **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** December 14, 2021 **What do you like best about Demandbase One?** I like all of the old Engagio features, wish they would have enhanced them when moving over to DB1 platform. It's hard to get full use out of things like the journey builder or engagement minutes when you can only have one model for both sales initiatives and marketing advertising. **What do you dislike about Demandbase One?** Everything is SO slow to load. The team doesn't like to even try to log in anymore because everything times out. **Recommendations to others considering Demandbase One:** I have enjoyed working with the team at DB1, but I can't recommend the tool. **What problems is Demandbase One solving and how is that benefiting you?** We were trying to provide our sales team with more insights into what their key accounts are doing, so far it's been hard to get the data over to that team. Emails get lost in inboxes and can get overwhelming so we tried for the Slack integration, but that didn't pass our security measures so we couldn't use that route. The visual force tab in lightening doesn't show intent or timeline - another glitch issue with the managed package so that route didn't work either. It's been a real struggle to get value out of the platform. ### 20. Good insight **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** March 11, 2022 **What do you like best about Demandbase One?** Being able to see which accounts have been viewing the webpage and also what they did, i.e. central focus on particular area. Also good to see names of some people **What do you dislike about Demandbase One?** Not very user friendly, I'd like to be able to accounts inlcuding all feedback/activity. But there are features I know I need to do some training on. More info to names or job titles would be useful **What problems is Demandbase One solving and how is that benefiting you?** Sometimes, see activity from accounts previously spoken to or never spoken to and who weren't on our radar, its a great way to generate new leads and know which companies to target ### 21. Account Executive **Rating:** 3.0/5.0 stars **Reviewed by:** Lindsey Z. | Account Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** March 03, 2022 **What do you like best about Demandbase One?** The weekly notifications and the engagement length **What do you dislike about Demandbase One?** It's VERY glitchy and 6 out of 10 times doesn't load or work. It isn't intuitive to run reports on your own accounts and lack of data at the contact level **What problems is Demandbase One solving and how is that benefiting you?** Engagement of prospects with content, competitive intel and reaching out "why you why now" ### 22. Great content - clunky UI **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** March 04, 2022 **What do you like best about Demandbase One?** The content and intel provided is helpful **What do you dislike about Demandbase One?** Navigating the user face can be clunky and slow, the intel isn't overly clean. **Recommendations to others considering Demandbase One:** Find out what you need it for and get required training. It's informative but you need to know what information is relevant and accurate **What problems is Demandbase One solving and how is that benefiting you?** I am establishing the level of interest a company has and whether or not to pursue those prospects. ### 23. ABM Manager **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.) **Reviewed Date:** March 03, 2022 **What do you like best about Demandbase One?** Like the journey funnel and the ability to customize **What do you dislike about Demandbase One?** customer service, seems to be breaking down constantly and csm's are not as knowledgable and cannot answer questions. **What problems is Demandbase One solving and how is that benefiting you?** How to prioritize accounts. We are able to see both unknown and known data on website ### 24. Just another CRM tool **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Market Research | Small-Business (50 or fewer emp.) **Reviewed Date:** March 29, 2022 **What do you like best about Demandbase One?** Ease of lead mapping & changing to various stages of progress **What do you dislike about Demandbase One?** Missing functionality as compared with peers offering same things **What problems is Demandbase One solving and how is that benefiting you?** Lead management, Sales ### 25. Neutral **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** March 03, 2022 **What do you like best about Demandbase One?** Confidence in the brand. Always good to see Deloitte associated with an offering. **What do you dislike about Demandbase One?** Can be inimidating or perhaps overwhelming to get started **What problems is Demandbase One solving and how is that benefiting you?** Basically tiering of accounts and prioritization, as well as go-to-market strategy ### 26. Pretty decent ABM Tool **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** September 24, 2021 **What do you like best about Demandbase One?** I like the fact that they have a qualification score and engagement minutes. It really helps to make key decisions. This really brings the whole Abm Strategy into perspective and puts things together wonderfully. **What do you dislike about Demandbase One?** In the beginning, I really didn't like it coz it was too much work. But now once everything is in place it works beautifully. **What problems is Demandbase One solving and how is that benefiting you?** We wanted to create a targeted approach and definitely achieved it. ### 27. Streamlined insights **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) **Reviewed Date:** October 04, 2021 **What do you like best about Demandbase One?** syncs with pardot and SF. i like the site analytics **What do you dislike about Demandbase One?** IT IS SOOO SLOW. half the reports and dashboards never ever load. Also, i would like to have folders in the report section as this is where i lives. dislike when it shows someone sitting on a page, then it shows them 1000x as a page view **Recommendations to others considering Demandbase One:** Speed up the platform. Slowest CRM I've ever used. Support is super annoying, following up everyday if you don't respond asap **What problems is Demandbase One solving and how is that benefiting you?** 1.) the slowlness 2.) report never loading 1.) inights on website traffic 2.) pardot engagment ### 28. Great for companies that are getting a lot of inbound interest on their website **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Mid-Market (51-1000 emp.) **Reviewed Date:** September 21, 2021 **What do you like best about Demandbase One?** Good view of the prospects that are coming to the website and how they are spending their time on our platform **What do you dislike about Demandbase One?** I think sometimes it can be hard to track the actions of the individual actors of the large enterprise customers coming to the website. They might have 100000+ employees so I think Demandbase is great if you want to follow up with midmarket companies **What problems is Demandbase One solving and how is that benefiting you?** Pipeline ### 29. Great Potential **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 12, 2021 **What do you like best about Demandbase One?** When Data is cleaned up, the tool can provide compelling insights towards buyer intent. **What do you dislike about Demandbase One?** If there are duplicates in the system, or if contact information is not entirely up to date, the results can be misleading. **What problems is Demandbase One solving and how is that benefiting you?** Buyer intent levels ### 30. Robust Marketing tool. Review by End-User (sales AE). **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** September 15, 2021 **What do you like best about Demandbase One?** Tracking website visits and the intent trends seem to be real. Yet to verify if intent works well, but it is better than other marketing tools I've used as an AE. **What do you dislike about Demandbase One?** Custom Reports are hard to use. Slack integration seems to be very wonky. Wee **What problems is Demandbase One solving and how is that benefiting you?** Outbound Sales (net new). Have been able to track customers visiting websites for follow up. ### 31. Back to Basics **Rating:** 2.5/5.0 stars **Reviewed by:** Leah F. | Inside Marketing Representative, Mid-Market (51-1000 emp.) **Reviewed Date:** September 25, 2020 **What do you like best about Demandbase One?** InsideView was the first tool I learned how to use when I stepped into my role. I like that it is very basic, user friendly and simple to navigate. **What do you dislike about Demandbase One?** After I got comfortable with InsideView I started to realize that basic does not make your job easier to complete. When searching for an organization it was a 50/50 chance that it would come up. If it did, another 50/50 that it had employees listed. **What problems is Demandbase One solving and how is that benefiting you?** I was able to solve the problem of not having company demographics and revenue. It benefited because it was an easy go to instead of having to search on the web. ### 32. Insideview Insights **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Pharmaceuticals | Enterprise (> 1000 emp.) **Reviewed Date:** April 28, 2021 **What do you like best about Demandbase One?** Really useful for seeing latest news and updates on the company I am targetting. **What do you dislike about Demandbase One?** Not very practical when it comes to integrating client data on to our Salesforce **What problems is Demandbase One solving and how is that benefiting you?** News updates- financials, merger & acquisitions etc. ### 33. Accuracy and ease of use have been changed and not for the better **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** September 29, 2020 **What do you like best about Demandbase One?** The integration with Salesforce is excellent, and I love most of the information as well. It was perfect until lately. Changes on searches to pull lists have changed, making it harder to pull lists and search large sets of data. They are not accurate in all verticals. 90% in some and 20% in others **What do you dislike about Demandbase One?** The way the bundles are packaged 1st of all, could solve most of my issues. Who pulls, what is pulled, what has changed in the way they need to be pulled etc. Then there are the items above, but it seems like these growing pains will make or break the company fast—current outlook - unchanged and on the fence watching. **Recommendations to others considering Demandbase One:** It is the best for the price **What problems is Demandbase One solving and how is that benefiting you?** Getting info quickly and in the right verticals, it is better info than expected. The constant changes are causing fields to reset and then I pull lists with no emails and/or phone and the keyword entry is terrible. The way it is packaged and licenses don't fit with our organization. ### 34. A good tool as long as you have a specific use case in mind. Can be difficult to implment **Rating:** 3.0/5.0 stars **Reviewed by:** Dan L. | Marketing Operations Specialist III, Mid-Market (51-1000 emp.) **Reviewed Date:** August 30, 2019 **What do you like best about Demandbase One?** The amount of data the tool can provide your team is incredible. It eliminates the need to wait for accounts to "raise their hand" and allows you to move more swiftly, IF and it's a big "if" you can operationalize it. They have good people on their team to help you understand the tool and provide additional information, but they were still figuring out how their integrations with popular tools like Salesforce would work. **What do you dislike about Demandbase One?** Integrations with Salesforce and Pardot are lacking, documentation is poor and implementation is very difficult. No easy way to view and report information. A key issue to consider is that you must work closely with your Sales team if you hope to have this product be a success in your organization. This isn't a "marketing" tool, it's an organization wide ABM tool and has to be thought of in that way. While they are willing to help with implementation, they were clearly not sure exactly how they wanted their buyers to utilize their tool. Taking the data that they provide and simply getting it into an email marketing campaign was very difficult. **Recommendations to others considering Demandbase One:** You need to determine a specific way you are going to use the information that will be provide and determine how you will operationalize it. The information is there, but it can be very difficult to put it into your standard marketing automation process. **What problems is Demandbase One solving and how is that benefiting you?** Demandbase most certainly can solve issues for certain organizations. I would personally only recommend that a mature marketing organization that has a good relationship with their Sales side of the organization utilize it. ### 35. Has alot of potential **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Medical Devices | Small-Business (50 or fewer emp.) **Reviewed Date:** October 15, 2020 **What do you like best about Demandbase One?** It has alot of data that you are parse through with members of the organization along with social media visibility. **What do you dislike about Demandbase One?** Noticed that members of the organization can be outdated. I see members linked to the organization that no longer works there for multiple years now. **Recommendations to others considering Demandbase One:** Make sure you data is correct or InsideView won't be accurate. **What problems is Demandbase One solving and how is that benefiting you?** Trying to get a feel of the business and who to contact ### 36. Demandbase has great features, but you need to be fluent in ABM to leverage **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** November 06, 2020 **What do you like best about Demandbase One?** Sales enablement features like slack and daily emails **What do you dislike about Demandbase One?** Cannot calculate roi, integration with Salesforce doesn’t work **Recommendations to others considering Demandbase One:** Know exactly what you need with ABM and before you agree to DemandBase use the platform to determine if you can properly execute. **What problems is Demandbase One solving and how is that benefiting you?** Having a tool focused just on target accounts has been a helpful tool for our sales team ### 37. Not Perfectly aligned with Salesforce **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** July 30, 2020 **What do you like best about Demandbase One?** 1. Consolidated view of all the info related to the company 2. Availability of Hierarchy of the company which makes it easy to find out the Parents and ultimate parents. **What do you dislike about Demandbase One?** 1) Companies are not correctly sinked with the salesforce. 2) Revenue information not available in many cases **What problems is Demandbase One solving and how is that benefiting you?** 1) Knowledge of company hierarchy (best part) 2) Mapping the company details with CRM in bulk ### 38. Easy to use but not accurate **Rating:** 2.5/5.0 stars **Reviewed by:** Zeshaan A. | Director Of Business Development and Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** September 26, 2019 **What do you like best about Demandbase One?** it integrated with my CRM and I could add contacts directly there. Also that I provided company memos and other initiatives. The system is very straightforward and not so complex that building it to fit your team is pretty easy. **What do you dislike about Demandbase One?** The information that was provided was not always accurate. The contact was not always working there or the email was not always correct. Sometimes there was not always a phone number on file. The phone number on the account was the main office line and not their direct line, the insights and articles which it generates aren't very relevant. **Recommendations to others considering Demandbase One:** Make it easier to integrate with other subsystems - Any updates you get from other companies please update our own system. **What problems is Demandbase One solving and how is that benefiting you?** I have been able to see what a company is working on and be able to tailor my message to fit their need. It helped me find the names of the contacts that I needed to speak to. If they were not there I would at least have the right the department. ### 39. Decent product, although it could be better **Rating:** 3.0/5.0 stars **Reviewed by:** Anthony B. | Account Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** November 12, 2019 **What do you like best about Demandbase One?** It did a good job of delivering news and other pertinent articles for companies. Also helping you understand key insights of target companies/employees **What do you dislike about Demandbase One?** It is inaccurate and there is a decent amount of irrelevant information, it can be tough to pinpoint what you need specifically **Recommendations to others considering Demandbase One:** It can offer a lot of different insights, so if you need a fair bit of information for the accoutns you are looking to market or sell into its great. If you are targeting specific niches or have a unique product offering (that not very many people can buy) it may fall a little short at being applicable. **What problems is Demandbase One solving and how is that benefiting you?** Solving sales prospecting, although depending on the product you sell it can be very good or not so great. ### 40. Probably not using Engagio to it's full potential **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 16, 2019 **What do you like best about Demandbase One?** We get weekly emails with our most engaged customers and prospect - super helpful to see what accounts are the most engaged **What do you dislike about Demandbase One?** At least the way we use it, it doesn't necessarily help you target accounts. Rather, it just shows you what accounts you are targeting and where your message is resonating the best. At least for me, most of my engaged accounts are one's that I'm already actively prospecting **Recommendations to others considering Demandbase One:** If you are new company trying to target specific accounts, this is the best product to see how that message is resonating (and being shared) with those accounts **What problems is Demandbase One solving and how is that benefiting you?** We are solving the problem of not knowing who is interested in our product but hasn't necessarily reached out yet. We are also solving the problem of seeing who our messages are resonating the most for. ### 41. Insideview has helped me determine where companies fall in terms of a family tree **Rating:** 3.0/5.0 stars **Reviewed by:** Michael S. | SDR, Mid-Market (51-1000 emp.) **Reviewed Date:** May 15, 2019 **What do you like best about Demandbase One?** Insideview is an extremely user friendly tool. During my experience at Mixpanel I have used the tool every single day to crosscheck different accounts and be sure that they fall in my region **What do you dislike about Demandbase One?** What I don't like about the tool is that sometimes it is not always accurate and it does not have every company I need to search for. When you search a company on Crunchbase the information does not match every time. **Recommendations to others considering Demandbase One:** it is a great tool to crosscheck accounts **What problems is Demandbase One solving and how is that benefiting you?** Inside view has helped me create a seamless workflow during my prospecting ### 42. Engagio does its thing **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** May 16, 2019 **What do you like best about Demandbase One?** Engagio does what it does best. There are a number of great features, and far to many to count. I think the whale logo is really cute and I love all the free stuff they send us in the mail. Stickers, waterbottles, etc etc. **What do you dislike about Demandbase One?** Not a huge fan of the logo. Also feel like they could do a better job of integrating with the Salesforce platform but that might be an issue with Salesforce. I would say the few times that we have done walkthroughs I felt like I didn't get a very solid understanding of the platform and how it works. I felt like the demo was somewhat confusing. **Recommendations to others considering Demandbase One:** I would highly recommend engagio to anyone who asks. I think they do a great job with everything that they do. They have been crushing it in the ABM world for so long and have such strong experience in the space its somewhat undeniable. **What problems is Demandbase One solving and how is that benefiting you?** Tracking our customers and specific individuals for ABM. Our marketing team loves this platform and I like making our teams happy. I really felt like Engagio was a good purchase because it helped us to identify users who were actually looking through our content and spending time on our web pages. ### 43. Decent product **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** December 10, 2019 **What do you like best about Demandbase One?** Easy access to thousands of company information. SFDC integration isn’t tight **What do you dislike about Demandbase One?** Data accuracy isn’t the greatest. Probably lower than DiscoverOrg or Zoominfo. **What problems is Demandbase One solving and how is that benefiting you?** Building and creating lists and directly importing people into SFDC ### 44. Works well - expensive **Rating:** 2.5/5.0 stars **Reviewed by:** Mike P. | COO, Small-Business (50 or fewer emp.) **Reviewed Date:** September 27, 2019 **What do you like best about Demandbase One?** Wealth of information provided on companies **What do you dislike about Demandbase One?** The Price is very high for the info we got. Would be great if there were smaller plans available **What problems is Demandbase One solving and how is that benefiting you?** Identifying client's business needs ### 45. Sales Rep using Engagio **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** May 23, 2019 **What do you like best about Demandbase One?** Engagio does a great job providing visibility on prospects/customers that are engaging with your digital properties. I would have never even known prospects were engaging with my company otherwise. This gives me a compelling reason to reach out and understand if they are in a buying cycle. **What do you dislike about Demandbase One?** It needs to a little more actionable from a notification perspective. I am sent a weekly PDF of engagement across my accounts but it is a static PDF list that is often forgotten/overlooked. **Recommendations to others considering Demandbase One:** n/a **What problems is Demandbase One solving and how is that benefiting you?** As a rep I am solving for driving top of funnel within my accounts to build more pipeline. ### 46. Engagio - Great concept, needs some more work **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 16, 2019 **What do you like best about Demandbase One?** You have to dig to find information on the platform, but the information is really helpful. We've found prospects that were on our website that we had never thought to target before that turned into opportunities. It's great to see who's on the website and what exactly they're looking at - makes your talk track that much easier! **What do you dislike about Demandbase One?** It's not very user friendly. It's hard to navigate and understand some of the information, causing me to give up easily when I do know there's valuable info on there. **What problems is Demandbase One solving and how is that benefiting you?** Lack of visibility into potential targets and how to leverage a personalized talk track. ### 47. Insight to key contact's engagement **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** May 23, 2019 **What do you like best about Demandbase One?** To be able to see where and what people are spending time on, is the best information I have gotten as a salesperson. Our team can review and target which contact we shall spend more time and what contents they are interested in. This makes much easier to connect with the right people. **What do you dislike about Demandbase One?** More intel and transparency of the prospects, not only prospects that we have sent been in contact **Recommendations to others considering Demandbase One:** I recommend it **What problems is Demandbase One solving and how is that benefiting you?** Spending my time to the right prospect with what they are interested in. ### 48. Know which accounts to go after **Rating:** 3.0/5.0 stars **Reviewed by:** Matthew M. | Account Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 23, 2019 **What do you like best about Demandbase One?** It's great to see what page of our website users are visiting most often and when. **What do you dislike about Demandbase One?** Don't always know who is doing the activity. **What problems is Demandbase One solving and how is that benefiting you?** Able to engage new people in companies where our champion has gone dark or left. ### 49. Melisa K **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** December 11, 2018 **What do you like best about Demandbase One?** Engagio was very easy to implement and set up from technical perspective. The initial scoring required both sales and marketing teams to put their heads together and agree on the importance of marketing and sales activities. Once set up, the reporting is simple but Powerful. There are metrics that used to take a large amount of time and guesswork to put together these are distilled into customizable dashboards. Great lead to account matching logic. **What do you dislike about Demandbase One?** Difficult to establish initial baseline for MQA. Updates in SFDC often take a nightly sync to appear in the app. Only field used in account objects in SFDC ideally would be able to connect to the Domains per company. As a result we miss some site traffic that can be seen in other technology. **What problems is Demandbase One solving and how is that benefiting you?** Inside sales/ SDR account priorities. Impact marketing metrics outside of lead count. Awareness of which key accounts were not engaging. ### 50. It has been useful in certain situations, but can be hard to navigate. **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** May 22, 2019 **What do you like best about Demandbase One?** I like getting the daily emails with my actual account list and users on it to see who has been most active. **What do you dislike about Demandbase One?** Hard to navigate and see what someone is doing exactly on the site if they are not already a contact. **What problems is Demandbase One solving and how is that benefiting you?** Problem we are solving is to tell how active an account is with our organization and who the best contacts to reach out to might be. ## Demandbase One Discussions - [Is there anything I can do to help identify SMB visitors?](https://www.g2.com/discussions/41318-is-there-anything-i-can-do-to-help-identify-smb-visitors) - 1 comment, 1 upvote - [How often is data updated?](https://www.g2.com/discussions/32135-how-often-is-data-updated) - 2 comments, 1 upvote - [What is the price for 300 users?](https://www.g2.com/discussions/24270-what-is-the-price-for-300-users) - 1 comment, 1 upvote - [How does InsideView plan to evolve in future?](https://www.g2.com/discussions/how-does-insideview-plan-to-evolve-in-future) - 1 comment, 1 upvote - [Can we run quieries for lists of contacts by functions, etc., and download to excel format?](https://www.g2.com/discussions/can-we-run-quieries-for-lists-of-contacts-by-functions-etc-and-download-to-excel-format) - 2 comments, 1 upvote - [View Demandbase One pricing details and edition comparison](https://www.g2.com/products/demandbase-one/reviews?filters%5Bnps_score%5D%5B%5D=3§ion=pricing&secure%5Bexpires_at%5D=2026-08-13+03%3A45%3A57+-0500&secure%5Bsession_id%5D=175adef7-8a4e-4fea-878f-2af9e8015905&secure%5Btoken%5D=2724dd0595e2766e446182093c363b91f20d66684eb022ebee9914e0344e564d&format=llm_user) ## Demandbase One Integrations - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Apollo.io](https://www.g2.com/products/apollo-io/reviews) - [Clay](https://www.g2.com/products/clay-com-clay/reviews) - [Dynamics 365 Marketing](https://www.g2.com/products/dynamics-365-marketing/reviews) - [Dynamics 365 Sales](https://www.g2.com/products/dynamics-365-sales/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) - [InstantKB](https://www.g2.com/products/instantkb/reviews) - [JaCoCo](https://www.g2.com/products/jacoco/reviews) - [LinkedIn Marketing Solutions](https://www.g2.com/products/linkedin-marketing-solutions/reviews) - [LinkedIn Sales Navigator](https://www.g2.com/products/linkedin-sales-navigator/reviews) - [Nimble CRM](https://www.g2.com/products/nimble/reviews) - [Objectivity/DB](https://www.g2.com/products/objectivity-db/reviews) - [Outreach](https://www.g2.com/products/outreach/reviews) - [Pardot (by Salesforce)](https://www.g2.com/products/pardot-by-salesforce/reviews) - [Salesforce CRM Dashboards](https://www.g2.com/products/salesforce-crm-dashboards/reviews) - [Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) - [Salesloft](https://www.g2.com/products/salesloft/reviews) - [Slack](https://www.g2.com/products/slack/reviews) - [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) ## Demandbase One Features **Additional Functionality** - Calendar Sync - CRM - Conversation Intelligence - Lead Qualification - Strategic Planning - Customizable Reports - Visual Analytics - Customer Profiles - Activity Tracking - Alerts/Notifications - Contact Database - Lead Scoring - Data Import/Export - Data Cleansing - Prospecting Tools - Sentiment Analysis - Multi-Channel Data Collection - AI Copilot - Dashboard Creation - Engagement Tracking - Generative AI - Lead Generation - Interaction Tracking - Predictive Analytics - Customizable Templates - Collaboration Tools - For Sales Teams/Organizations **Additional Functionality** - Tagging - Natural Language Processing - Data Extraction - Multi-Language - Predictive Analytics - Drag & Drop - Speech Recognition - Reporting/Analytics - Data Storage Management - Virtual Personal Assistant (VPA) - AI Copilot - Customer Segmentation - Collaboration Tools - Data Import/Export - Generative AI - For eCommerce - Role-Based Permissions - Customizable Branding - Search/Filter - Monitoring - Document Management - API - Data Visualization - Trend Analysis - Machine Learning - Access Controls/Permissions - Alerts/Escalation - Performance Metrics - Real-Time Data - Third-Party Integrations - Mobile App - Multiple Data Sources - For Sales Teams/Organizations - Sentiment Analysis - Activity Dashboard - Chatbot - Workflow Automation **Data Availability** - Contact Data Availability - Company Data Availability - Industry Research Availability - Technographic Data Availability **Channel Functionality** - Display Functionality **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Lead Facilitation** - Customer-facing Chatbot - Lead Qualification - Lead Follow-up - Meeting Scheduling **Data Availability** - Contact Data Availability - Account Data Availability - Offline Data - Real-Time Data - Intent Data **Attribution Modeling** - Single-Touch Attribution - Multi-Touch Attribution - Algorithmic Attribution - Custom Attribution - Cross Channel Attribution **Platform Basics** - Centralization - Account Identification and Segmentation - Lead-to-Account Matching - Multichannel Engagement - Personalized Content and Messaging **Platform Basics** - Website Personalization - Content Creation and Distribution **Platform Basics** - Retargeting **Platform Basics** - Dynamic Segmentation - Journey Optimization **Platform Interoperability** - Close Ecosystem API **Audiences** - Audience Insights - Influencer Identification - Buyer Personas - Segmentation **Responses** - Personalization - Route To Human - Natural Language Understanding (NLU) - Multi-Language **Lead Intelligence** - Lead Validation - Lead Enrichment - Lead Quality - Lead Analysis - Browser Extension **Lead Monitoring** - Features - Performance - Identification - Lead Capture **Data collection** - Natural Language Processing (NLP) - Data Sources - Custom Research Sources - Lead Enrichment - Advanced Data Collection **Platform Insights** - Ad Creatives - Buying Strategies - Publisher Data - Advertising Spend - Websites and Social Channels - Device Insights - Ad Intelligence Reporting **Demand Side Platforms** - Cross Channel Capabilities **Automation - AI Agents** - Natural Language Processing - Simulation and Scenario Generation **Integration - Machine Learning** - Integration - Third-Party Integrations **Agentic AI - Lead Mining** - Cross-system Integration - Proactive Assistance **Agentic AI - Visitor Identification** - Cross-system Integration - Third-Party Integrations - Social Media Integration **Agentic AI - Lead Scoring** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Decision Making - AI/Machine Learning - Social Media Integration - Third-Party Integrations **Agentic AI - Lead Capture** - Cross-system Integration - Proactive Assistance **Agentic AI - Attribution** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Agentic AI - Marketing Account Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Agentic AI - Account-Based Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Agentic AI - Demand Side Platform (DSP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Digital Advertising Intelligence** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Revenue AI Platforms** - Natural Language Interaction - Proactive Assistance - Autonomous Task Execution - Cross-system Integration - Decision Making - Adaptive Learning **Additional Functionality** - Conversion Rate Optimization - SEO Management - Drag & Drop - Visual Analytics - API - Surveys & Feedback - Data Import/Export - Reporting & Statistics - Real-Time Reporting - Customizable Templates - Real-Time Data - A/B Testing - Screen Activity Recording - Site Search Tracking - Trend Analysis - Visitor Tracking - Customer Segmentation - Engagement Tracking - Activity Tracking - Sales Trend Analysis - Funnel Analysis - Widgets - Alerts/Escalation - Real-Time Analytics - Heatmaps - Search/Filter - Conversion Tracking - Reporting/Analytics - Referral Tracking - Real-Time Monitoring - Generative AI - Data Visualization - Behavior Tracking - Keyword Tracking - Pageview Tracking - Customizable Reports - Charting - Visualization - Activity Dashboard - Real-Time Notifications - Access Controls/Permissions - Time on Site Tracking - Web Traffic Reporting - Monitoring - Tagging - Dashboard Creation - Campaign Management - Campaign Analytics - Customizable Branding - Alerts/Notifications - User Interaction Tracking - AI Copilot - Customer Journey Mapping - Goal Setting/Tracking - Multiple Site Management - Website Analytics **Data Accuracy** - Contact Data Accuracy - Company Data Accuracy - Technographic Data Accuracy **Statistical Tool** - Scripting - Data Mining - Algorithms **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis - Trend Analysis **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising - Direct Mail **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Attribution** - Lead Opportunity - Lead Assignment - Pipeline Acceleration **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label - Multi-Channel Data Collection - Engagement Tracking - Keyword Tracking - Behavior Tracking - Campaign Tracking - Conversion Tracking - SEO Management - Tag Management - Real-Time Data - Activity Tracking - Click Tracking - Contact Management - Content Management - Lead Management - Email Management - Campaign Management - Channel Management - Template Management - Workflow Management **Organization** - Opportunity and Pipeline Management - Data Entry - Integrations / APIs - Third-Party Integrations - Meeting Management - Calendar Management - Call Management - Document Management - Contact Management - Task Management - Lead Management - Content Management - Notes Management - Sales Activity Management - Email Management **Platform Additional Functionality** - Third-Party Integrations - Topic Customization - Natural Language Processing (NLP) - Alerts - Real-time Intent **Marketing** - B2B Attribution - Multi-Channel Marketing - Third-Party Integrations - Social Media Integration **Platform Data** - Measurement - Revenue Analytics **Platform Reporting** - Measurement - Dashboards **Platform Data** - Campaign Measurement - Attribution **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **Data Analysis** - Network Analysis - Dashboards - Visualizations - Advanced Filtering **Platform** - Conversation Editor - Integration - Human-In-The-Loop - Drag & Drop Editor - Human-in-the-loop (HITL) **Data Capture** - Mobile - Websites - Social Media - Data **Segment Trending** - Social **Platform Additional Functionality** - Ad Competitive Benchmarking - Alerts **Autonomy - AI Agents** - Independent Decision Making - Adaptive Responses - Task Execution **Learning - Machine Learning** - Training Data - Actionable Insights - Algorithm **Agentic AI - Lead Intelligence** - Cross-system Integration **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Task Planning - Project Planning **Platform - Revenue AI Platforms** - Conversation Intelligence - Predictive Forecasting - CRM Data Enrichment - Actionable Insights - Risk Flagging - Workflow Orchestration - Sales Coaching - Pipeline & Deal Management - Customer Data Capture **Additional Functionality** - Predictive Modeling - Configurable Workflow - Tagging - Data Import/Export - API - Predictive Analytics - Data Visualization - Endpoint Management - Multiple Data Sources - No-Code - Data Preparation - Auditing - Collaboration Tools - Big Data Analytics - ML Algorithm Library - Data Management - Activity Dashboard - Data Capture and Transfer - Activity Tracking - Data Connectors - Data Security - Data Extraction - Reporting & Statistics - Workflow Management - AI Copilot **Additional Functionality** - Content Delivery - Multi-Channel Communication - Alerts/Notifications - Pipeline Reports - Data Synchronization - Contact Database - Lead Nurturing - AI Copilot - Performance Metrics - Prioritization - Lead Qualification - Marketing Automation - Search/Filter - Content Creation **Data Analysis** - Analysis - Data Interaction - Time Series Analysis - Trend Analysis **Lead Management** - Segmentation - Predictive Scoring - Account Identification - Lead Scoring **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Discovery** - Lead Management - Scoring/Ranking - Lead Context - Pipeline Management - Workflow Management - Opportunity Management - Task Management - Contact Management - Calendar Management - Email Management - Campaign Management **Performance Analysis** - Coaching - Peformance Tracking - Email Tracking - Call Tracking **Reporting** - Dashboards - Data Visualizations - Custom Reporting **Platform Additional Functionality ** - Integrations **Platform Additional Functionality** - Multivariate Testing - Integrations **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Administration** - Marketing Integrations - Ad Integrations - Data Exporting **Analytics** - Export/Import - Reporting **Analysis** - Custom Dashboards - Reports - Integrations **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - Sales Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - AI/Machine Learning - Third-Party Integrations - Calendar/Reminder System **Agentic AI - Account-Based Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Decision Making - AI/Machine Learning **Agentic AI - AI Agents** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Additional Functionality** - Event Triggered Actions - Lead Generation - Lead Notifications - Generative AI - Lead Capture - Reporting/Analytics - API - Customer Journey Mapping - Real-Time Reporting - Lead Qualification - Multi-Channel Attribution - Customer Segmentation - Database Support - Summary Reports - Prioritization - Pipeline Management - Customizable Reports - Conversion Rate Optimization - Customer Database - Search/Filter - Activity Tracking - Trend Analysis - Lead Management - Performance Metrics - Content Marketing - Reporting & Statistics - B2B Lead Generation - Real-Time Updates - AI Copilot - Web Traffic Reporting - Data Import/Export - Customer Activity Tracking - Behavior Tracking - Competitive Analysis - Predictive Analytics - Contact Database - Sales Management - Activity Dashboard - Built-In Database - Real-Time Notifications - CRM - Contact Management - Real-Time Analytics - Data Visualization - Lead Nurturing - Sales Trend Analysis - Pipeline Reports - Customer Profiles **Additional Functionality** - AI/Machine Learning - Multi-Channel Management - Multi-Campaign - Campaign Segmentation - Channel Management - Advertising Management - Reporting/Analytics - Campaign Planning - Customer Activity Tracking - Performance Metrics - Conversion Tracking - API - Data Import/Export - Campaign Management - Generative AI - A/B Testing - Customer Journey Mapping - Affiliate Management - Predictive Analytics - Monitoring - AI Copilot - Lead Capture - CRM - Audience Targeting - Attribution Modeling - ROI Tracking - Conversion Rate Optimization - Alerts/Notifications - Lead Management - Campaign Analytics - Visitor Tracking - Customer Segmentation - Customizable Reports - Dashboard Creation - Website Analytics - Engagement Tracking - Lead Qualification - Behavior Tracking **Additional Functionality** - Content Delivery - Multi-Channel Communication - Alerts/Notifications - Pipeline Reports - Data Synchronization - Contact Database - Lead Nurturing - AI Copilot - Performance Metrics - Prioritization - Lead Qualification - Marketing Automation - Search/Filter - Content Creation **Additional Functionality** - Agent Collaboration - Data Governance - Prompt Engineering - Feedback Management - For No-Code Development - Version Control - Role-Based Permissions - Dynamic Modeling - API - Memory Management - Monitoring - Scalability - Cost Management - Scheduling - Natural Language Interface - Access Controls/Permissions - Multiple LLM Models - Integration Management - Customizable Frameworks - Pre-built Templates - Analytics - Intent Recognition - Contextual Guidance - Rules-Based Workflow - Attended Automation - Drag & Drop - For Sales/Marketing - Generative AI - Business Process Automation - AI Copilot - Third-Party Integrations - Multi-Channel Communication - Sentiment Analysis - Deep Learning - Code-free Development - Compliance Management - Automated Responses - Knowledge Management - Transfers/Routing - Personalization - Activity Dashboard - Customer Experience Management - Virtual Personal Assistant (VPA) - Chatbot - Speech Recognition - Reporting/Analytics - Task Management - Customer Engagement - AI/Machine Learning - Configurable Workflow - Unattended Automation - Conversation Intelligence - Workflow Automation - Proactive Error Detection **Platform** - Internationalization - User, Role, and Access Management - Performance and Reliability - Reporting/Dashboards - Mobile User Support - APIs - Deal Management - Sales Pipeline Management - Lead Management - Contact Management - Workflow Management - Territory Management - Sales Activity Management **Decision Making** - Modeling - Data Visualizations - Report Generation - Data Unification - Customizable Reports **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization - Journey Analytics - Reporting/Analytics - Campaign Analytics **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Campaign Execution** - Website Personalization - Prioritized Accounts - Trending Accounts - Email Campaigns **Management** - Conversion Viability - Workflow **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics - Multi-Campaign - Campaign Analytics - Website Analytics - Conversion Rate Optimization - Drip Campaigns - Visual Analytics - Real-Time Analytics - Customizable Reports **Sales Analysis** - ROI Forecasting - Sales Forecasting **Functionality** - Identification - Correction - Normalization - Preventative Cleaning - Data Matching - Real-Time Data **Customization** - Web Forms - Personalization - Templates - Integration - Social Media Integration - Customizable Forms - Customizable Templates **Platform** - Search - User, Role, And Access Management - Mobile User Support - Alerts - Collaboration - Compliance **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Third-Party Integrations - Social Media Integration **Agentic AI - Account-Based Orchestration Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Agentic AI - Audience Intelligence Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Additional Functionality** - Content Delivery - Multi-Channel Communication - Alerts/Notifications - Pipeline Reports - Data Synchronization - Contact Database - Lead Nurturing - AI Copilot - Performance Metrics - Prioritization - Lead Qualification - Marketing Automation - Search/Filter - Content Creation **Additional Functionality** - Lead Segmentation - Conversion Tracking - Activity Dashboard - A/B Testing - AI Copilot - Pipeline Management - Drag & Drop - Reporting & Statistics - Multi-Campaign - Prospecting Tools - Customizable Fields - Lead Distribution - Event Triggered Actions - Engagement Tracking - Generative AI - Chat/Messaging - CRM - Email Marketing - Template Management - Lead Nurturing - Customizable Branding - Contact Management - Contact Database - Email Management - Real-Time Notifications - Customer Segmentation - Surveys & Feedback - Campaign Management - Activity Tracking - Alerts/Notifications - Data Extraction - Lead Notifications - Reporting/Analytics - Dashboard - Business Card/Badge Scanning - Lead Generation - Customer Database - Autoresponders - Lead Qualification - API - Forms Management - Visitor Tracking - Lead Management - Campaign Analytics - Search/Filter - Campaign Planning - Lead Scoring - Email Tracking - Drip Campaigns - Campaign Segmentation - Lead Verification/Validation - Source Tracking - Calendar Management - Reminders - Interaction Tracking - Opportunity Management - Sales Reports - Document Storage - Sales Trend Analysis - Monitoring - For Sales Teams/Organizations - Sales Forecasting - Workflow Management - Task Management **Additional Functionality** - Event Marketing - Social Promotion - Multi-Channel Marketing - Generative AI - Data Import/Export - Lead Generation - Campaign Segmentation - Customizable Forms - Reporting & Statistics - Monitoring - AI Copilot - Customizable Templates - Email Templates - Web Forms - Lead Capture - Customizable Branding - Real-Time Reporting - Campaign Planning - A/B Testing - CRM - Customer Segmentation - Campaign Scheduling - Alerts/Notifications - Autoresponders - Drag & Drop - Event Triggered Actions - Email Marketing - API - Customizable Fields - Contact Database - Data Visualization - Ad hoc Reporting - Performance Metrics - Data Source Connectors - Search/Filter - Multi-Channel Attribution - Customer Journey Mapping - KPI Monitoring - Cohort Analysis **Platform** - Data Synchronization - Analysis - Sales Trend Analysis - Demographic/Firmographic Data - Real-Time Data **Management** - Reporting - Automation - Quality Audits - Dashboard - Governance **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Generative AI** - AI Text Generation - AI Text Summarization - Generative AI **Generative AI** - AI Text Generation - AI Text Summarization - Generative AI **Data Availability - Marketing Account Intelligence ** - Technographic Data Availability **Agentic AI - Market Intelligence** - Cross-system Integration - Proactive Assistance **Agentic AI - Account Data Management** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Additional Functionality** - Drag & Drop - Interaction Tracking - Customizable Fields - Multiple Scoring Models - CRM - Customer Segmentation - Predictive Analytics - Prioritization - Lead Qualification - Contact Database - Reporting & Statistics - Alerts/Notifications - Email Marketing - Lead Nurturing - Web Forms - Document Storage - Search/Filter - Prospecting Tools - Email Tracking - Sales Forecasting - Customizable Templates - Lead Generation - Sales Reports - Lead Distribution - Data Enrichment - AI Copilot - API - Real-Time Notifications - Lead Capture - Reminders - Generative AI - Forecasting - Email Templates - Activity Dashboard - Activity Tracking - Workflow Automation **Additional Functionality** - Demand Forecasting - AI/Machine Learning - Drag & Drop - For Healthcare - Forecasting - Data Extraction - Third-Party Integrations - Decision Support - Modeling & Simulation - Alerts/Notifications - Reporting/Analytics - Multiple Data Sources - For Retail - For Education - Data Discovery - Graphical Workflow Editor - Performance Metrics - Business Rules Management - AI Copilot - Natural Language Processing - Data Transformation - Data Clustering - API - Data Blending - Data Classification - Workflow Management - Workflow Automation **Generative AI** - Generative AI **Data Accuracy - Marketing Account Intelligence ** - Technographic Data Accuracy **Agentic AI - AI Sales Assistant** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - AI/Machine Learning **Artificial Intelligence** - AI-Powered Data Analysis - AI Personalization - Generative AI - Campaign Personalization **Additional Functionality** - Email Response Control - Speech Recognition - Customer Engagement - Dashboard - Chat/Messaging - AI Writing Assistant - For Sales Teams/Organizations - Sales Automation - Alerts/Notifications - CRM - Predictive Analytics - Lead Scoring - Templates - Reminders - Email Templates - SMS Messaging - Personalization - Reporting/Analytics - Conversation Intelligence - Lead Engagement - Customer Database - AI Copilot - Omnichannel Outreach - Workflow Automation **Additional Functionality** - Content Delivery - Multi-Channel Communication - Alerts/Notifications - Pipeline Reports - Data Synchronization - Contact Database - Lead Nurturing - AI Copilot - Performance Metrics - Prioritization - Lead Qualification - Marketing Automation - Search/Filter - Content Creation **Additional Functionality** - Metadata Management - Collaboration Tools - Search/Filter - Workflow Management - AI Copilot - Third-Party Integrations - Data Synchronization - Data Import/Export - Customizable Rules - Master Data Management - Monitoring - Data Transformation - Multiple Data Sources - Self Service Portal - Customer Database - Data Verification - Data Migration - Multi-Language - Single Sign On - Duplicate Detection - Email Address Extraction - Reporting/Analytics - Data Profiling - Data Extraction - Data Mapping - Address Validation - Match & Merge - Performance Metrics - Visual Analytics - Version Control - API - Data Capture and Transfer - Access Controls/Permissions - Compliance Management - Data Discovery **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - Activity Dashboard - Retargeting Ads **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting - Audience Targeting **Features** - Lead Builder - Integration to CRM/Marketing Automation - Data Cleaning/Enrichment - Data Segmentation/Filtering - Search - News/People Alerts - Connections - Reporting - Messaging - Real-Time Data - Intent Data - Sales Automation - Email Marketing - Real-Time Reporting **Demand Side Platforms** - Machine Learning Optimization - Estimate and Projections - Cross-Device Capabilities - AI/Machine Learning **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications - Budget Management - Display Ad Management - Campaign Management - Ad Inventory Management - Alerts/Notifications - Document Management - File Management - Workflow Management - Email Management - Display Ad Management - Calendar Management - Task Management - Campaign Management - Deadline Management - Client Management - Project Management **Additional Functionality** - Multi-Channel Marketing - Customer Segmentation - Generative AI - AI Copilot - For Advertising Agencies - Bidding Strategies - ROI Tracking **Additional Functionality** - Campaign Analytics - Generative AI - Dynamic Content - Performance Metrics - Data Visualization - Project Time Tracking - Real-Time Updates - Data Import/Export - Real-Time Data - Cross Channel Attribution - Prioritization - Heatmaps - Customizable Branding - Customizable Templates - Drag & Drop - Monitoring - Access Controls/Permissions - Search/Filter - Personalization - Real-Time Reporting - A/B Testing - Reminders - Reporting & Statistics - Activity Tracking - Collaboration Tools - Tagging - AI Copilot - Behavior Analytics - Task Progress Tracking - Commenting/Notes - Task Scheduling - Projections ## Top Demandbase One Alternatives - [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) - 4.3/5.0 (652 reviews) - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) - 4.5/5.0 (8,874 reviews) - [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) - 4.2/5.0 (1,462 reviews)