Demandbase One Features
Data Availability (7)
Contact Data Availability
Based on 618 Demandbase One reviews. Does this product have the amount of contact data you require? Contact data includes a persons company, role, experience, email, telephone, etc.
Company Data Availability
Based on 636 Demandbase One reviews. Does this product have the amount of company data you require? Company data includes data on companies leadership, financials, industry, products, etc.
Industry Research Availability
Does this product offer industry research data that you require? This feature was mentioned in 598 Demandbase One reviews.
Technographic Data Availability
Does this product offer the technographic data that you require? Technographic data includes identifying a company's technology, hardware, and software used 86 reviewers of Demandbase One have provided feedback on this feature.
Contact Data Availability
As reported in 130 Demandbase One reviews. Provides detailed contact-level buyer intent data
Account Data Availability
As reported in 140 Demandbase One reviews. Provides aggregated intent data for individual contacts to supply an account-level view of intent
Offline Data
Ability to connect offline databases to collect information that can be matched to online devices This feature was mentioned in 86 Demandbase One reviews.
Data Accuracy (3)
Contact Data Accuracy
How accurate and up to date is the contact data? This feature was mentioned in 616 Demandbase One reviews.
Company Data Accuracy
As reported in 629 Demandbase One reviews. How accurate and up to date is the company data?
Technographic Data Accuracy
How accurate and up to date is the technographic data? This feature was mentioned in 84 Demandbase One reviews.
Features (9)
Lead Builder
Ability to create targeted contact lists. 481 reviewers of Demandbase One have provided feedback on this feature.
Integration to CRM/Marketing Automation
Based on 514 Demandbase One reviews. Integrations to popular CRM/Marketing automation software to enable sales/marketing team members to view contact and company data from within the CRM/Marketing automation software.
Data Cleaning/Enrichment
As reported in 442 Demandbase One reviews. Ability to clean/enrich existing data that is maintained in other systems
Data Segmentation/Filtering
Based on 474 Demandbase One reviews. Functionality to filter or segment data from within sales intelligence software
Search
Offers search tools that allow users to find the data they need quickly 603 reviewers of Demandbase One have provided feedback on this feature.
News/People Alerts
Based on 520 Demandbase One reviews. Alerts you to changes happening to industries, companies and people you follow
Connections
Find the people you know that can introduce you to contacts at prospects 482 reviewers of Demandbase One have provided feedback on this feature.
Reporting
As reported in 420 Demandbase One reviews. Provides ability to create the reports that meet your business requirements
Messaging
Based on 318 Demandbase One reviews. Provides ability to message contacts directly from within the sales intelligence software
Platform (26)
Internationalization
Allows orgainizations multi-national organizations to use tool effectively accross multiple languages and currencies 181 reviewers of Demandbase One have provided feedback on this feature.
User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. 224 reviewers of Demandbase One have provided feedback on this feature.
Performance and Reliability
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. 247 reviewers of Demandbase One have provided feedback on this feature.
Reporting/Dashboards
Access pre-built and custom reports and dashboards. 180 reviewers of Demandbase One have provided feedback on this feature.
Mobile User Support
Allows software to be easily used on multiple mobile devices include phone and tablet devices. This feature was mentioned in 154 Demandbase One reviews.
APIs
Enables integration to external systems 172 reviewers of Demandbase One have provided feedback on this feature.
API / Integrations
Based on 33 Demandbase One reviews. Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc.
Custom Reports
Able to create custom reports to cater to specific metrics and key performance indicators. 35 reviewers of Demandbase One have provided feedback on this feature.
User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. 38 reviewers of Demandbase One have provided feedback on this feature.
Performance and Reliability
Based on 38 Demandbase One reviews. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.
Enterprise Scalability
Provides features to allow scaling for large organizations. This feature was mentioned in 35 Demandbase One reviews.
Customization
Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views. 36 reviewers of Demandbase One have provided feedback on this feature.
Workflow Capability
Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. 35 reviewers of Demandbase One have provided feedback on this feature.
Internationalization
Based on 33 Demandbase One reviews. Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world.
Notifications
Based on 36 Demandbase One reviews. Alerts marketer of the performance of particular campaigns.
Data Synchronization
Syncs lead data within the sales database for consistency and accuracy 12 reviewers of Demandbase One have provided feedback on this feature.
Analysis
Provides analysis on lead scores, funnel insights, and both open and closed opportunities This feature was mentioned in 11 Demandbase One reviews.
Conversation Editor
Allows business to edit conversations to meet the unique needs of one's business.
Integration
Gives users the ability to update systems, like CRM, based on conversations.
Human-In-The-Loop
Allows users to maintain and observe the accuracy and viability of Intelligent Virtual Assistants.
Search
Based on 67 Demandbase One reviews. Provides users with search tools in order to find the data they need quickly
User, Role, And Access Management
As reported in 57 Demandbase One reviews. Allows users to grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Mobile User Support
Allows software to be easily used on multiple mobile devices, including phone and tablet devices 51 reviewers of Demandbase One have provided feedback on this feature.
Alerts
Provides features for email and messaging alerts surrounding contact and company updates This feature was mentioned in 61 Demandbase One reviews.
Collaboration
Allows multiple users to access and collaborate on the platform This feature was mentioned in 55 Demandbase One reviews.
Compliance
Provides features for users to follow domestic and international privacy and data colelction compliance laws This feature was mentioned in 56 Demandbase One reviews.
Channel Functionality (1)
Display Functionality
Overall product functionality for display advertising.
Campaign Management (11)
Campaign Dashboard
Overview of all media purchases and campaigns in a single interface. 39 reviewers of Demandbase One have provided feedback on this feature.
Campaign Optimization
Enables marketer to set metrics by which their campaigns are automatically optimized. 39 reviewers of Demandbase One have provided feedback on this feature.
Reach
Amount and quality of inventory partner sites on which ads can be placed. This feature was mentioned in 38 Demandbase One reviews.
Bulk Editing
As reported in 33 Demandbase One reviews. Enables marketers to edit campaigns in bulk as opposed to one piece at a time.
Batch Uploading
Allows marketer to upload campaign inventory in a single batch instead of one piece at a time. This feature was mentioned in 32 Demandbase One reviews.
Brand Safety
Based on 33 Demandbase One reviews. Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation.
Fraud Protection
As reported in 31 Demandbase One reviews. Ensures marketer's ad reach and performance is not inflated by bots or spam websites.
Frequency Capping
As reported in 28 Demandbase One reviews. Allows marketer to set a limit on how many times a consumer sees their ad.
Budget Pacing
As reported in 30 Demandbase One reviews. Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids.
Creative Optimization
As reported in 35 Demandbase One reviews. Tools offered for creating and optimizing creative components of campaigns.
Rich Media Capabilties
Supports rich media display and video ads that involve user interaction. 27 reviewers of Demandbase One have provided feedback on this feature.
Targeting (4)
Targeting
As reported in 37 Demandbase One reviews. Able to target desired audiences based on demographics and behavior variables.
Retargeting
Able to retarget previous impressions to your site across the web to increase conversion rates. This feature was mentioned in 35 Demandbase One reviews.
Geo-Targeting
Able to tailor ads based on consumer general region, state or designated market area (DMA). 35 reviewers of Demandbase One have provided feedback on this feature.
Contextual Targeting
Able to match the marketer's ad with specific content on a site or page. This feature was mentioned in 33 Demandbase One reviews.
Demand Side Platforms (4)
Machine Learning Optimization
As reported in 27 Demandbase One reviews. DSP learns from previous ad buys and optimizes bidding to increase marketer's ROI
Estimate and Projections
DSP pulls accurate estimates of available impressions and their cost. This feature was mentioned in 29 Demandbase One reviews.
Cross-Device Capabilities
Able to use functions such as targeting, frequency capping, budget pacing, creative optimization, etc. across mobile devices This feature was mentioned in 29 Demandbase One reviews.
Cross Channel Capabilities
DSP has the ability to place ads accross multiple mediums; such as display, video, audio, mobile, etc. 28 reviewers of Demandbase One have provided feedback on this feature.
Statistical Tool (3)
Scripting
Supports a variety of scripting environments
Data Mining
Mines data from databases and prepares data for analysis
Algorithms
Applies statistical algorithms to selected data
Data Analysis (6)
Analysis
Analyzes both structured and unstructured data
Data Interaction
Interacts with data to prepare it for visualizations and models
Network Analysis
Identifies and visualizes how audience segments relate to one another
Dashboards
Offers customizable dashboards and reports
Visualizations
Allows users to visualize and interact with data to gain deeper insights
Advanced Filtering
Allows users to drill down or slice and dice audience data with filters
Decision Making (4)
Modeling
Offers modeling capabilities
Data Visualizations
Creates data visualizations or graphs
Report Generation
Generates reports of data performance
Data Unification
Unifies information on a singular platform
Lead Intelligence (14)
Market Insights
As reported in 257 Demandbase One reviews. Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with.
Account-level Insights
As reported in 286 Demandbase One reviews. Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc.
Lead Analysis
Based on 256 Demandbase One reviews. Prioritizes leads through lead scoring, market insights, account-level insights, etc.
Market Insights
Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with. 237 reviewers of Demandbase One have provided feedback on this feature.
Account-level Insights
Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc. 241 reviewers of Demandbase One have provided feedback on this feature.
Lead Analysis
Based on 207 Demandbase One reviews. Prioritizes leads through lead scoring, market insights, account-level insights, etc.
Market Insights
Based on 288 Demandbase One reviews and verified by the G2 Product R&D team. Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with.
Account-level Insights
Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc. This feature was mentioned in 304 Demandbase One reviews.
Lead Analysis
As reported in 229 Demandbase One reviews. Prioritizes leads through lead scoring, market insights, account-level insights, etc.
Lead Validation
Based on 22 Demandbase One reviews. Product accurately cleans, deduplicates, and verifies lead data.
Lead Enrichment
Product enriches existing lead data with missing information. This feature was mentioned in 22 Demandbase One reviews.
Lead Quality
Product provides accurate, up-to-date contact information for leads, such as email address or phone number. This feature was mentioned in 23 Demandbase One reviews.
Lead Analysis
Prioritizes leads through lead scoring, market insights, account-level insights, etc. 23 reviewers of Demandbase One have provided feedback on this feature.
Browser Extension
Product offers a browser extension that validates or enriches lead information within the user’s browser. 21 reviewers of Demandbase One have provided feedback on this feature.
Lead Management (9)
Segmentation
Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness. This feature was mentioned in 258 Demandbase One reviews.
Predictive Scoring
Automatically scores prospects based on behavior and engagement levels. 167 reviewers of Demandbase One have provided feedback on this feature.
Account Identification
As reported in 273 Demandbase One reviews. Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales.
Segmentation
As reported in 214 Demandbase One reviews. Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness.
Predictive Scoring
As reported in 109 Demandbase One reviews. Automatically scores prospects based on behavior and engagement levels.
Account Identification
Based on 237 Demandbase One reviews. Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales.
Segmentation
Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness. This feature was mentioned in 292 Demandbase One reviews.
Predictive Scoring
Automatically scores prospects based on behavior and engagement levels. This feature was mentioned in 277 Demandbase One reviews.
Account Identification
Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales. This feature was mentioned in 300 Demandbase One reviews.
Marketing Campaigns (16)
Omni-Channel Tracking
Based on 217 Demandbase One reviews. Provides tracking across multiple digital advertising channels, such as video, mobile, and social media.
Revenue Planning
As reported in 140 Demandbase One reviews. Helps allocate marketing budget based predicted amount of incoming revenue.
Media Attribution
Assists in the attribution of marketing budget by identifying successful campaigns and initiatives. 212 reviewers of Demandbase One have provided feedback on this feature.
Opportunity Timeline
Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities. This feature was mentioned in 226 Demandbase One reviews.
Customization
Based on 224 Demandbase One reviews. Allows for custom report types to match the goals of a company.
Journey Analytics
Provides tools to analyze every stage of the customer journey to customize an account-based funnel. This feature was mentioned in 185 Demandbase One reviews.
Omni-Channel Tracking
As reported in 162 Demandbase One reviews. Provides tracking across multiple digital advertising channels, such as video, mobile, and social media.
Revenue Planning
Helps allocate marketing budget based predicted amount of incoming revenue. 148 reviewers of Demandbase One have provided feedback on this feature.
Media Attribution
Assists in the attribution of marketing budget by identifying successful campaigns and initiatives. 163 reviewers of Demandbase One have provided feedback on this feature.
Opportunity Timeline
Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities. This feature was mentioned in 158 Demandbase One reviews.
Customization
Allows for custom report types to match the goals of a company. This feature was mentioned in 162 Demandbase One reviews.
Omni-Channel Tracking
Provides tracking across multiple digital advertising channels, such as video, mobile, and social media. This feature was mentioned in 262 Demandbase One reviews.
Revenue Planning
Helps allocate marketing budget based predicted amount of incoming revenue. 245 reviewers of Demandbase One have provided feedback on this feature.
Media Attribution
As reported in 251 Demandbase One reviews. Assists in the attribution of marketing budget by identifying successful campaigns and initiatives.
Opportunity Timeline
Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities. 268 reviewers of Demandbase One have provided feedback on this feature.
Customization
As reported in 273 Demandbase One reviews. Allows for custom report types to match the goals of a company.
Campaign Execution (4)
Website Personalization
As reported in 246 Demandbase One reviews. Provides tools that dynamically serve content, messaging, and calls-to-action.
Prioritized Accounts
Based on 233 Demandbase One reviews. Helps determine which accounts have the highest/lowest opportunity to convert.
Trending Accounts
As reported in 234 Demandbase One reviews. Helps determine the direction of each individual account and how to engage through specific content.
Email Campaigns
Connects sales emails with cross-sell/upsell marketing campaigns across multiple channels. This feature was mentioned in 201 Demandbase One reviews.
Attribution (3)
Lead Opportunity
Based on 11 Demandbase One reviews. Aligns lead scores with predefined lead distribution criteria
Lead Assignment
Matches and assigns leads to the correct sales representative This feature was mentioned in 10 Demandbase One reviews.
Pipeline Acceleration
Determines which leads should be prioritized and then accelerates them up the pipeline 10 reviewers of Demandbase One have provided feedback on this feature.
Discovery (3)
Lead Management
As reported in 10 Demandbase One reviews. Integrates with lead capture and lead intelligence tools to discover leads
Scoring/Ranking
Creates and assigns scoring system to rank the viability of leads This feature was mentioned in 12 Demandbase One reviews.
Lead Context
Integrates with CRM or marketing automation tools to contextualize lead data
Management (7)
Conversion Viability
Reports on and analyzes lead scores to determine the conversion rate of lead opportunities This feature was mentioned in 10 Demandbase One reviews.
Workflow
As reported in 10 Demandbase One reviews. Aligns lead scores and strategy with existing sales operations
Reporting
Based on 18 Demandbase One reviews. Provide follow-up information after data cleanings through a visual dashboard or reports.
Automation
Automatically run data identification, correction, and normalization on data sources. 17 reviewers of Demandbase One have provided feedback on this feature.
Quality Audits
Based on 16 Demandbase One reviews. Schedule automated audits to identify data anomalies over time based on set business rules.
Dashboard
Gives a view of the entire data quality management ecosystem. 18 reviewers of Demandbase One have provided feedback on this feature.
Governance
Based on 16 Demandbase One reviews. Allows user role-based access and actions to authorization for specific tasks.
Marketing Operations (6)
ROI Tracking
Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs
Data Collection
Gathers data about the effectiveness, impact, and reach of marketing campaigns
Customer Insights
Collects and reports on data relating to customer journeys, preferences, and history
Multi-User Access
Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results
Spend Management
Includes features for budgeting, forecasting, and managing marketing investments
White Label
Offers a white labeling service for agencies or resellers to customize platform branding
Campaign Activity (6)
Campaign Insights
Analyzes historical and current marketing campaigns to inform future strategy
Reports and Dashboards
Creates reports and dashboards to analyze results of campaigns
Campaign Stickiness
Identifies which marketing campaigns resolved in open or closed opportunities
Multichannel Tracking
Collects marketing campaign performance data across multiple channels
Brand Optimization
Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback
Predictive Analytics
Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization
Lead Facilitation (4)
Customer-facing Chatbot
Offers a chatbot to initiate and carryout inital conversations with prospects and leads.
Lead Qualification
Automatically calculates which leads are the most likely to become a customer.
Lead Follow-up
Automatically contacts all leads.
Meeting Scheduling
Utilizes natural language processing to set up meetings.
Organization (3)
Opportunity and Pipeline Management
Manage sales opportunities through their lifecycle from lead to order. Track stages, values, and probabilities of close. Manage sales pipelines by individual sales rep, team, region, and company-wide.
Data Entry
Automates the entry of collected data.
Integrations / APIs
Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.
Performance Analysis (2)
Coaching
Provides real-time coaching to sales representatives.
Peformance Tracking
Tracks and analyzes sales representative performance.
Sales Analysis (2)
ROI Forecasting
Measure return on investment and leverage data to predict profitability of future projects.
Sales Forecasting
Enables projection of sales revenue, based on historical sales data, analysis of market surveys and trends, and salespersons' estimates.
Functionality (5)
Identification
As reported in 19 Demandbase One reviews. Correctly identify inaccurate, incomplete, or duplicated data from a data source.
Correction
As reported in 19 Demandbase One reviews. Utilize deletion, modification, appending, merging, or other methods to correct bad data.
Normalization
Based on 18 Demandbase One reviews. Standardize data formatting for uniformity and easier data usage.
Preventative Cleaning
Clean data as it enters the data source to prevent mixing bad data with cleaned data. 18 reviewers of Demandbase One have provided feedback on this feature.
Data Matching
Based on 19 Demandbase One reviews. Finds duplicates using the fuzzy logic technology or an advance search feature.
Platform Additional Functionality (12)
Integrations
Ability for the product to integrate with software to view and utilize contact and account buyer intent data (i.e. CRM software, marketing automation software, account- based marketing software, etc.) This feature was mentioned in 127 Demandbase One reviews.
Topic Customization
As reported in 98 Demandbase One reviews. Provides the ability to customize the relevant topics that are tracked
Natural Language Processing (NLP)
Provides natural language processing (NLP) to identify topics within content (i.e. number of people researching a topic from a business) This feature was mentioned in 88 Demandbase One reviews.
Alerts
As reported in 110 Demandbase One reviews. Provides buyer intent alerts that can be delivered in a variety of formats (i.e. email, text message, etc.)
Real-time Intent
Ability to provide a dashboard showcasing intent that streams in real-time (as opposed to bulk deliveries) This feature was mentioned in 110 Demandbase One reviews.
Multivariate Testing
Based on 127 Demandbase One reviews. Ability to test and optimize ad creative and content.
Integrations
As reported in 143 Demandbase One reviews. Integrates with CRM and marketing automation software to pull contacts for the ability to serve targeted ads based on engagement data.
Journey Mapping
Ability to create visualizations or maps of past, current, or future customer journeys based on behavioral data.
Integrations
Integrates with additional marketing analytics and other marketing, sales, and e-commerce-related software to provide one source of truth for customer journey analytics.
Automated Alerts
Provides the ability to setup automated alerts to drive targeted actions and customer experience improvements.
Ad Competitive Benchmarking
Ability to benchmark competitor's ad spend, share of voice, and ad creatives.
Alerts
Provides alerts, or automated notifications, to when advertisers launch new campaigns.
Attribution Modeling (4)
Single-Touch Attribution
Uses an attribution model that assigns credit to one touchpoint in the customer’s journey. This feature was mentioned in 27 Demandbase One reviews.
Multi-Touch Attribution
Uses an attribution model that assigns credit to all touchpoints in the customer’s journey. 27 reviewers of Demandbase One have provided feedback on this feature.
Algorithmic Attribution
Uses machine learning to create an attribution model. This feature was mentioned in 27 Demandbase One reviews.
Custom Attribution
As reported in 23 Demandbase One reviews. Allows the user to create a custom attribution model.
Marketing (3)
B2B Attribution
Based on 27 Demandbase One reviews. Provides features for B2B marketers.
Marketing Channels
Based on 28 Demandbase One reviews. Enables marketers to track multiple marketing channels.
Integrations
As reported in 33 Demandbase One reviews. Integrates with other sales, marketing, and advertising software.
Reporting (3)
Dashboards
As reported in 33 Demandbase One reviews. Provides customizable dashboards that allow users to view and manage data.
Data Visualizations
As reported in 32 Demandbase One reviews. Displays attribution data through easy-to-interpret charts and graphs.
Custom Reporting
Based on 32 Demandbase One reviews. Allows users to build custom reports.
Platform Basics (13)
Centralization
Brings together ABM audience creation, management, activation, and measurement all in one centralized platform. This feature was mentioned in 75 Demandbase One reviews.
Account Identification and Segmentation
Builds, defines, and segments targeted account audiences. This feature was mentioned in 74 Demandbase One reviews.
Lead-to-Account Matching
As reported in 71 Demandbase One reviews. Matches leads to accounts for account-based marketing efforts.
Multichannel Engagement
Coordinates consistent and unified interactions across multiple channels, such as email, social media, website personalization, or direct mail.
Personalized Content and Messaging
Customizes tailored content and offerings that address specific interests or pain points for target accounts.
Website Personalization
As reported in 46 Demandbase One reviews. Ability to deliver unique content for each account that visits a company's website.
Content Creation and Distribution
Allows companies to create and distribute personalized content within an account-based marketing strategy. 40 reviewers of Demandbase One have provided feedback on this feature.
Retargeting
Ability to retarget the correct buyer personas within targeted accounts from your website. 145 reviewers of Demandbase One have provided feedback on this feature.
Dynamic Segmentation
Provides users the ability to dynamically segment their users based on varying criteria (i.e. email opens, product features, etc.).
Journey Optimization
Automates the testing and optimization of customer-facing messaging and campaigns.
Benchmarking
Provides benchmarking around search ads and display creatives against competitors to improve your paid marketing performance
Ad Creatives
Provide data around competitor's ad copy and can rank by popularity.
Paid Search Data
Ability to provide data around metrics such as market share, rank, ad spend, clicks, CTR, & CPC across all search engines.
Platform Data (12)
Measurement
Based on 70 Demandbase One reviews. Measure the influence and performance of ABM programs for each targeted audience.
Revenue Analytics
As reported in 67 Demandbase One reviews. Provides a complete view of how all ABM programs drive revenue.
Campaign Measurement
As reported in 149 Demandbase One reviews. Provides the ability to measure how advertising campaigns peformed by showing ad engagement metrics.
Attribution
Ability to attribute which digital ads influenced a deal closing, as well as conversions per account as they engage with your website. 139 reviewers of Demandbase One have provided feedback on this feature.
Journey Reporting
Ability to uncover and visualize how users move through your website, marketing campaigns, and product(s).
Trends Reporting
Ability to measure product usage by feature, campaign performance by source, and other trending metrics.
Dashboards
Provides dashboards to combine and visualize quantitative and qualitive customer journey data.
Advanced Data Filtering
Provides advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group customer journey data.
Alerts
Provides real-time alerts and sends notifications to users in-app or through email, text message or otherwise.
Data Access
Ability to provide reporting and data exporting around paid search intelligence competitor data.
Web Traffic
Ability to track the amount of traffic brought to competitors’ websites through PPC.
Subdomains
Provides data around which subdomains competitors are directing their paid traffic to most often.
Platform Additional Functionality (1)
Integrations
Based on 72 Demandbase One reviews. Ability to integrate with other martech software that helps account-based programs, including but not limited to CRM software, marketing automation software, buyer intent data tools, etc.
Platform Reporting (2)
Measurement
As reported in 55 Demandbase One reviews. Ability to monitor page views and conversions per account as they engage with a personalized website and content.
Dashboards
Based on 55 Demandbase One reviews. Provides pre-built or customizable performance dashboards and reports for how the personalized content is performing.
Platform Interoperability (1)
Close Ecosystem API
Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.
Audiences (4)
Audience Insights
Delivers in-depth, actionable insights on audience demographics, interests, affinities, and behaviors
Influencer Identification
Helps users identify influencers or thought leaders within their target audience
Buyer Personas
Identifies or creates customer profiles and personas
Segmentation
Offers tools for building custom audience segments
Administration (3)
Marketing Integrations
Integrates with marketing software to assist with the creation of targeted marketing campaigns
Ad Integrations
Integrates with digital advertising platforms to optimize and target ad campaigns
Data Exporting
Allows users to export audience data into different formats
Responses (3)
Personalization
Provides personalized responses to interlocator based on segmentation or past responses.
Route To Human
Has tools (e.g. dashboards and reports) to better understand conversations Intelligent Virtual Assistants have had.
Natural Language Understanding (NLU)
Can have a natural, human-like conversation with an interlocator.
Lead Monitoring (3)
Features
Provides features to create and manage lists of potential customers
Performance
Monitors form’s performance and contribution to the sales pipeline
Identification
Identifies the visitor, tracks the pages that they are visiting, and the time they are spending on each page
Data Capture (4)
Mobile
Records leads using different types of devices
Websites
Captures form submissions from existing forms on websites or landing pages
Social Media
Captures leads across social media channels
Data
Captures measurable, real customer data gathered directly from a website
Analytics (2)
Export/Import
Exports and imports lead data to and from various formats like plain text, spreadsheets, etc.
Reporting
Supports basic data reporting which includes user engagement analysis, entry and exit statistics, referrer information, etc.
Customization (4)
Forms
Creates custom lead capture forms for specific uses, such as an e-book download or email newsletter
Personalization
Changes colors, calls to action, or form length to personalize lead capture
Templates
Provides pre-configured templates that can be customized by users
Integration
Integrates with sales and marketing software solutions to transfer lead data between them
Data collection (5)
Natural Language Processing (NLP)
Provides NLP features for filtering data collection down to specific data points This feature was mentioned in 62 Demandbase One reviews.
Data Sources
As reported in 65 Demandbase One reviews. Provides a wide selection of data sources for aggregated news and MARKET data
Custom Research Sources
Allows users to make custom data collection queries 70 reviewers of Demandbase One have provided feedback on this feature.
Lead Enrichment
Provides features for users to verify, correct, and include additional information to a lead in order to enhance data accuracy 66 reviewers of Demandbase One have provided feedback on this feature.
Advanced Data Collection
As reported in 66 Demandbase One reviews. Provides advanced data points including but not limited to company size, org charts, technology installs, company funding history,
Segment Trending (1)
Social
Provides features for tracking competitor activity on social media 51 reviewers of Demandbase One have provided feedback on this feature.
Analysis (3)
Custom Dashboards
Allows users to create custom market intellignece dashboards This feature was mentioned in 59 Demandbase One reviews.
Reports
Allows users to build and export reports for market data 60 reviewers of Demandbase One have provided feedback on this feature.
Integrations
Based on 59 Demandbase One reviews. Allows users to inegrate dashboards with analytics platforms, CRMs and marketing automation software
Platform Insights (7)
Ad Creatives
Provides competitve intelligence insights for ad creatives and formats (i.e. image, text, and text) for any advertiser.
Buying Strategies
Ability to showcase where and how advertisers are buying (direct vs. programmatic).
Publisher Data
Provides data on which publishers competitors are buying the most traffic from.
Advertising Spend
Provides data on ad spend and ranking reports of top competitive ad spenders.
Websites and Social Channels
Provides data on which websites and social channels advertisers are spending the most.
Device Insights
Ability to track and compare impressions and spend across devices types (i.e. desktop vs. mobile).
Ad Intelligence Reporting
Provides the ability to generate and export reports that include ad creatives and other data including but not limited to budget, CPM, CTR, etc.
Generative AI (6)
AI Text Generation
Allows users to generate text based on a text prompt.
AI Text Summarization
Condenses long documents or text into a brief summary.
AI Text Generation
Allows users to generate text based on a text prompt.
AI Text Summarization
Condenses long documents or text into a brief summary.
AI Text Generation
Allows users to generate text based on a text prompt.
AI Text Summarization
Condenses long documents or text into a brief summary.
Data Availability - Marketing Account Intelligence (1)
Technographic Data Availability
Does this product offer the technographic data that you require? Technographic data includes identifying a company's technology, hardware, and software used 42 reviewers of Demandbase One have provided feedback on this feature.
Data Accuracy - Marketing Account Intelligence (1)
Technographic Data Accuracy
Is this technographic data accurate and up to date? 40 reviewers of Demandbase One have provided feedback on this feature.
Autonomy - AI Agents (3)
Independent Decision Making
Allows the AI agent to learn from interactions and adapt its responses accordingly.
Adaptive Responses
Allows the AI agent to learn from interactions and adapt its responses accordingly.
Task Execution
Provides the AI agent the ability to execute tasks without requiring constant user input.
Integration - Machine Learning (1)
Integration
Supports integration with multiple data sources for seamless data input.
Learning - Machine Learning (3)
Training Data
Enhances output accuracy and speed through efficient ingestion and processing of training data.
Actionable Insights
Generates actionable insights by applying learned patterns to key issues.
Algorithm
Continuously improves and adapts to new data using specified algorithms.
Agentic AI - Customer Journey Analytics (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Marketing Analytics (3)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Market Intelligence (2)
Cross-system Integration
Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Lead Mining (2)
Cross-system Integration
Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Lead Intelligence (1)
Cross-system Integration
Works across multiple software systems or databases
Agentic AI - Visitor Identification (1)
Cross-system Integration
Works across multiple software systems or databases
Agentic AI - Lead Scoring (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Lead Capture (2)
Cross-system Integration
Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Attribution (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Operational Risk Management (1)
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Sales Intelligence (6)
Autonomous Task Execution
As reported in 10 Demandbase One reviews. Capability to perform complex tasks without constant human input
Cross-system Integration
As reported in 10 Demandbase One reviews. Works across multiple software systems or databases
Adaptive Learning
Based on 10 Demandbase One reviews. Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Account Data Management (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input This feature was mentioned in 36 Demandbase One reviews.
Cross-system Integration
Based on 35 Demandbase One reviews. Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience This feature was mentioned in 35 Demandbase One reviews.
Proactive Assistance
Based on 35 Demandbase One reviews. Anticipates needs and offers suggestions without prompting
Decision Making
Based on 35 Demandbase One reviews. Makes informed choices based on available data and objectives
Agentic AI - Marketing Account Intelligence (4)
Autonomous Task Execution
As reported in 10 Demandbase One reviews. Capability to perform complex tasks without constant human input
Cross-system Integration
Based on 10 Demandbase One reviews. Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience This feature was mentioned in 10 Demandbase One reviews.
Natural Language Interaction
Based on 10 Demandbase One reviews. Engages in human-like conversation for task delegation
Agentic AI - Account-Based Analytics (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - AI Sales Assistant (7)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Account-Based Orchestration Platforms (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Account-Based Advertising (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Display Advertising (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Audience Intelligence Platforms (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Demand Side Platform (DSP) (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Digital Advertising Intelligence (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Artificial Intelligence (2)
AI-Powered Data Analysis
Monitors and analyzes a large amount of data points, such as buyer intent and engagement signals to help identify priority accounts or leads.
AI Personalization
Uses AI to automatically generate personalized emails, content, or messaging based on account intelligence and signals.
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