Compare Demandbase One and ZoomInfo Sales 
At a Glance
Market Segments
Mid-Market (49.4% of reviews)
Mid-Market (48.3% of reviews)
Entry-Level Pricing
No pricing available
Contact Us 1 Seat
Demandbase One
Star Rating
(1,937)4.4 out of 5
Market Segments
Mid-Market (49.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Demandbase OneZoomInfo Sales
Star Rating
(9,052)4.5 out of 5
Market Segments
Mid-Market (48.3% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us 1 Seat
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that ZoomInfo Sales excels in user experience, with many users praising its intuitive interface and ease of use. One user highlighted how easy it is to save data and find leads, thanks to its vast database of contact information, making it a go-to tool for sales and marketing teams.
- Users say that Demandbase One provides excellent visibility into account intent and engagement. Reviewers appreciate the unified account insights that combine intent, firmographics, and engagement data, which simplifies prioritization and enhances targeting strategies.
- According to verified reviews, ZoomInfo Sales has a significant edge in data availability, with users noting the extensive and accurate contact details it offers. This feature is particularly beneficial for sales teams looking to refine their outreach efforts and avoid irrelevant leads.
- Reviewers mention that Demandbase One stands out for its audience segmentation capabilities. Users find it easy to implement and integrate, allowing them to create and launch multiple campaigns efficiently, which is a crucial aspect for marketing teams aiming for targeted outreach.
- G2 reviewers highlight that while both platforms offer solid support, Demandbase One receives slightly higher marks for quality of support. Users have noted the helpfulness of the service team, which can be a deciding factor for businesses needing reliable assistance during implementation.
- Users express that ZoomInfo Sales' advanced features, such as the Copilot add-on, enhance its functionality significantly. This feature leverages AI for personalized outreach, which has garnered positive feedback from teams looking to optimize their sales processes and improve engagement with potential prospects.
Pricing
Entry-Level Pricing
Demandbase One
No pricing availableZoomInfo Sales
ZoomInfo Professional
Contact Us
1 Seat
Take prospecting to the next level with best in class contact & company data.
- Comprehensive contact & company profiles
- Quick/advanced search and exporting
- Mobile numbers & business email
Free Trial
Demandbase One
No trial information availableZoomInfo Sales
Free Trial is available
Ratings
Meets Requirements
8.5
1,498
8.7
7,391
Ease of Use
8.5
1,557
8.8
7,472
Ease of Setup
8.3
711
8.9
2,220
Ease of Admin
8.5
444
8.7
1,489
Quality of Support
8.8
1,309
8.7
6,604
Has the product been a good partner in doing business?
8.8
441
8.6
1,505
Product Direction (% positive)
8.2
1,434
8.7
7,152
Features by Category
Data Availability
7.5
617
8.3
4332
|
Verified
8.4
636
8.5
4276
|
Verified
8.1
598
8.2
2910
|
Verified
7.8
86
7.9
417
Data Accuracy
7.2
615
7.7
4327
|
Verified
8.0
628
8.2
4242
|
Verified
7.8
83
7.9
405
Agentic AI - Sales Intelligence
7.3
10
7.3
133
7.6
9
7.6
133
7.2
9
7.3
134
8.1
8
7.3
135
8.3
8
7.3
133
8.0
9
7.6
133
Platform
7.4
179
7.8
426
8.2
224
8.6
1323
|
Verified
8.5
246
8.6
1623
|
Verified
8.3
179
8.2
1366
|
Verified
7.1
152
7.7
1057
|
Verified
8.1
172
8.2
1241
|
Verified
Features
8.2
479
8.4
3432
|
Verified
8.7
515
8.4
3443
|
Verified
7.7
441
8.0
3172
|
Verified
8.1
473
8.3
3469
|
Verified
8.5
600
8.6
4198
|
Verified
8.1
517
8.1
3342
|
Verified
7.9
479
Feature Not Available
8.0
419
8.0
2705
|
Verified
7.3
315
7.8
1248
|
Verified
Channel Functionality
Not enough data
Not enough data
Platform Interoperability
Not enough data
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.2
39
Not enough data
8.0
39
Not enough data
8.6
38
Not enough data
7.6
33
Not enough data
7.9
32
Not enough data
7.9
33
Not enough data
8.0
31
Not enough data
7.2
28
Not enough data
7.9
30
Not enough data
7.9
35
Not enough data
7.7
27
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Targeting
8.8
37
Not enough data
8.6
35
Not enough data
8.6
35
Not enough data
8.3
33
Not enough data
Platform
8.5
33
Not enough data
8.3
36
Not enough data
8.8
38
Not enough data
8.4
38
Not enough data
8.5
35
Not enough data
8.6
36
Not enough data
8.4
35
Not enough data
7.5
33
Not enough data
8.4
36
Not enough data
Lead Intelligence
8.8
291
|
Verified
8.6
1269
|
Verified
8.9
309
8.7
1297
8.8
238
8.6
1279
Lead Management
8.7
298
8.6
1256
8.3
282
8.3
1219
8.5
310
8.8
1309
Marketing Campaigns
8.5
265
8.0
1104
8.2
248
7.8
1095
8.4
254
7.8
1050
8.4
272
8.0
1096
8.5
278
8.3
1147
Campaign Execution
8.5
250
8.0
1066
8.8
243
8.6
1206
8.7
238
8.5
1191
8.4
204
8.3
1147
Agentic AI - Account Data Management
8.3
40
7.6
32
8.3
40
7.5
32
8.3
38
7.2
32
8.2
38
7.3
31
8.3
38
7.3
31
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
8.0
333
Not enough data
8.6
466
|
Verified
Not enough data
8.5
463
Not enough data
8.0
436
|
Verified
Organization
Not enough data
8.3
450
Not enough data
8.5
472
Not enough data
8.5
461
|
Verified
Performance Analysis
Not enough data
8.3
455
Not enough data
8.3
450
|
Verified
Sales Analysis
Not enough data
8.0
441
Not enough data
8.3
450
Generative AI
Not enough data
7.9
263
Not enough data
7.9
263
Agentic AI - AI Sales Assistant
Not enough data
8.0
30
Not enough data
8.0
30
Not enough data
8.2
30
Not enough data
8.0
29
Not enough data
7.9
29
Not enough data
8.0
29
Not enough data
8.2
29
Integrated Workflows
Not enough data
8.1
914
|
Verified
Not enough data
8.2
921
|
Verified
Not enough data
7.7
886
|
Verified
Not enough data
8.0
863
Not enough data
8.6
931
|
Verified
Not enough data
7.8
861
|
Verified
Not enough data
8.1
879
Repeatability and Reportability
Not enough data
8.3
890
|
Verified
Not enough data
8.3
890
|
Verified
Not enough data
8.3
873
|
Verified
Not enough data
8.1
869
Not enough data
7.4
820
AI and Automation
Not enough data
8.3
868
Not enough data
8.4
878
|
Verified
Not enough data
7.9
827
Not enough data
8.5
877
Not enough data
7.9
819
Generative AI
Not enough data
7.5
662
Agentic AI - Sales Engagement
Not enough data
7.8
60
Not enough data
8.1
60
Not enough data
8.1
59
Not enough data
8.0
60
Not enough data
7.8
59
Not enough data
7.8
58
Not enough data
8.0
60
Dialing Options
Not enough data
8.9
118
|
Verified
Not enough data
8.7
118
|
Verified
Not enough data
Not enough data
Agent Tools
Not enough data
Feature Not Available
Not enough data
8.5
113
|
Verified
Not enough data
8.4
109
|
Verified
Automation
Not enough data
8.3
100
Not enough data
Feature Not Available
Not enough data
8.5
103
Agentic AI - Auto Dialer
Not enough data
Not enough data
Not enough data
Not enough data
AI Capabilities - Auto Dialer
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Availability
7.5
130
8.4
1051
8.2
140
8.6
1050
7.2
86
7.7
709
Platform Additional Functionality
8.3
127
8.7
1016
7.9
98
8.4
759
7.5
88
8.0
703
8.1
110
8.5
786
8.2
110
8.3
795
Attribution Modeling
8.3
27
Not enough data
8.0
27
Not enough data
7.7
27
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.5
23
Not enough data
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
8.6
27
Not enough data
Feature Not Available
Not enough data
8.7
28
Not enough data
8.7
33
Not enough data
Reporting
8.8
33
Not enough data
8.8
32
Not enough data
8.6
32
Not enough data
Platform Basics
8.6
80
Not enough data
8.8
76
Not enough data
8.4
72
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
8.3
70
Not enough data
8.1
67
Not enough data
Platform Additional Functionality
8.5
74
Not enough data
Agentic AI - Account-Based Orchestration Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Artificial Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.1
46
Not enough data
8.1
40
Not enough data
Platform Reporting
8.5
55
Not enough data
8.3
55
Not enough data
Platform Basics
8.4
144
Not enough data
Platform Data
8.4
148
Not enough data
8.1
138
Not enough data
Platform Additional Functionality
7.6
126
Not enough data
8.2
142
Not enough data
Agentic AI - Account-Based Advertising
6.4
6
Not enough data
6.7
6
Not enough data
6.7
6
Not enough data
6.4
6
Not enough data
6.4
6
Not enough data
6.1
6
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Audiences
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Audience Intelligence Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Responses
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Automation - AI Agents
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Autonomy - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.2
22
8.6
1292
8.2
22
8.6
1278
|
Verified
8.1
23
8.5
1321
|
Verified
8.1
23
8.5
1244
7.4
21
8.7
1268
Agentic AI - Lead Intelligence
7.8
6
7.7
85
Lead Monitoring
Not enough data
8.8
1422
|
Verified
Not enough data
8.7
1350
|
Verified
Not enough data
8.6
1321
|
Verified
Agentic AI - Lead Capture
Not enough data
7.9
56
Not enough data
7.7
56
Data Capture
Not enough data
8.0
905
Not enough data
8.6
1285
|
Verified
Not enough data
8.1
1210
|
Verified
Not enough data
8.6
1342
|
Verified
Analytics
Not enough data
8.8
1437
|
Verified
Not enough data
8.5
1319
|
Verified
Customization
Not enough data
8.2
1162
|
Verified
Not enough data
8.2
1213
|
Verified
Not enough data
8.1
1183
|
Verified
Not enough data
8.7
1364
|
Verified
Data collection
7.8
62
8.1
644
8.3
65
8.5
769
|
Verified
8.0
70
8.5
757
|
Verified
8.4
66
8.7
794
|
Verified
8.4
66
8.7
775
|
Verified
Segment Trending
Feature Not Available
8.3
704
|
Verified
7.9
51
8.1
671
Feature Not Available
8.1
656
|
Verified
Feature Not Available
8.1
678
Analysis
8.5
59
8.2
702
8.8
60
8.5
739
|
Verified
8.9
59
8.6
761
|
Verified
Platform
8.3
67
8.9
830
|
Verified
8.6
57
8.7
777
|
Verified
7.9
51
7.9
672
|
Verified
8.4
61
8.4
750
|
Verified
8.5
55
8.3
705
|
Verified
8.8
56
8.4
698
|
Verified
Agentic AI - Market Intelligence
Not enough data
7.6
37
Not enough data
7.4
38
Platform Insights
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Digital Advertising Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Operational Risk Management
Not enough data
Not enough data
Demand Side Platforms
8.5
28
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.2
39
Not enough data
8.0
39
Not enough data
8.6
38
Not enough data
7.6
33
Not enough data
7.9
32
Not enough data
7.9
33
Not enough data
8.0
31
Not enough data
7.2
28
Not enough data
7.9
30
Not enough data
7.9
35
Not enough data
7.7
27
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Targeting
8.8
37
Not enough data
8.6
35
Not enough data
8.6
35
Not enough data
8.3
33
Not enough data
Demand Side Platforms
7.3
27
Not enough data
8.3
29
Not enough data
8.2
29
Not enough data
Platform
8.5
33
Not enough data
8.3
36
Not enough data
8.8
38
Not enough data
8.4
38
Not enough data
8.5
35
Not enough data
8.6
36
Not enough data
8.4
35
Not enough data
7.5
33
Not enough data
8.4
36
Not enough data
Generative AI
Not enough data
7.7
616
Not enough data
7.4
614
Agentic AI - Email Verification
Not enough data
8.1
64
Integration - Machine Learning
Not enough data
Not enough data
Learning - Machine Learning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Mining
Not enough data
7.2
65
Not enough data
7.0
66
Agentic AI - Visitor Identification
Not enough data
8.2
25
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
8.2
10
Not enough data
7.4
9
Not enough data
8.0
10
Not enough data
Discovery
8.0
9
Not enough data
8.6
11
Not enough data
8.7
9
Not enough data
Management
8.5
9
Not enough data
8.0
10
Not enough data
Platform
8.0
11
Not enough data
8.5
10
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
8.2
12
Not enough data
7.6
12
Not enough data
7.6
12
Not enough data
7.2
12
Not enough data
7.4
12
Not enough data
7.4
12
Not enough data
7.4
12
Agentic AI - Email Tracking
Not enough data
8.3
23
Not enough data
8.1
24
Not enough data
8.3
24
Not enough data
8.2
24
Not enough data
8.5
23
Not enough data
8.3
22
Not enough data
8.7
22
Analytics
Not enough data
8.5
509
Not enough data
8.6
502
Not enough data
8.6
464
Customizations
Not enough data
8.8
511
Not enough data
8.9
499
Not enough data
8.7
516
Not enough data
8.6
499
Not enough data
8.6
506
Generative AI
Not enough data
8.2
297
Agentic AI - Outbound Call Tracking
Not enough data
7.8
15
Not enough data
8.0
15
Calling
Not enough data
8.1
286
|
Verified
Not enough data
8.6
269
|
Verified
Not enough data
8.5
288
|
Verified
Not enough data
8.5
298
|
Verified
Not enough data
8.3
13
Contacts
Not enough data
8.6
257
|
Verified
Not enough data
8.7
288
|
Verified
Not enough data
8.8
291
|
Verified
Insights
Not enough data
8.4
287
|
Verified
Not enough data
8.6
292
|
Verified
Not enough data
8.2
284
|
Verified
Not enough data
8.5
294
|
Verified
Not enough data
8.6
288
Not enough data
8.2
13
Agentic AI - Marketing Account Intelligence
7.0
10
8.1
18
7.7
10
8.2
18
7.7
10
7.7
17
7.5
10
7.9
18
Lead Intelligence
8.4
238
8.4
981
8.6
243
8.5
1000
8.2
208
8.4
972
Lead Management
8.3
215
8.4
914
8.0
110
8.2
653
8.7
240
8.5
927
Marketing Campaigns
8.1
162
8.2
129
7.6
148
Feature Not Available
7.9
163
Feature Not Available
8.0
158
8.3
131
8.2
163
8.0
336
Data Availability - Marketing Account Intelligence
7.9
42
8.6
73
Data Accuracy - Marketing Account Intelligence
8.0
40
8.5
73
Agentic AI - Account-Based Analytics
7.9
8
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
7.5
8
Not enough data
7.7
8
Not enough data
Lead Intelligence
8.3
257
Not enough data
8.9
287
Not enough data
8.3
256
Not enough data
Lead Management
8.4
258
Not enough data
8.0
168
Not enough data
8.7
274
Not enough data
Marketing Campaigns
8.3
217
Not enough data
7.2
139
Not enough data
7.8
212
Not enough data
8.0
226
Not enough data
8.2
224
Not enough data
8.4
185
Not enough data
Statistical Tool
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Decision Making
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Activity
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
8.7
19
Not enough data
8.3
19
Not enough data
8.4
18
Not enough data
8.3
18
Not enough data
8.8
19
Not enough data
Management
8.8
18
Not enough data
9.0
17
Not enough data
8.3
16
Not enough data
9.0
18
Not enough data
9.0
16
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Categories
Categories
Shared Categories
Demandbase One and ZoomInfo Sales are categorized as Marketing Account Intelligence, Buyer Intent Data Providers, Lead Capture, Account Data Management, Market Intelligence, Sales Intelligence, AI Sales Assistant, Visitor Identification, Lead Mining, and Lead Intelligence
Unique Categories
Demandbase One is categorized as AI Agents For Business Operations, Customer Journey Analytics, Demand Side Platform (DSP), Account-Based Advertising, Account-Based Web and Content Experiences, Audience Intelligence Platforms, Predictive Analytics, Account-Based Orchestration Platforms, Machine Learning, Marketing Analytics, Attribution, Account-Based Analytics, Display Advertising, Digital Advertising Intelligence, Data Quality, Lead Scoring, and Paid Search Intelligence
ZoomInfo Sales is categorized as Sales Engagement, Email Verification, Email Tracking, Salesforce AppExchange Apps, Auto Dialer, and Outbound Call Tracking
Reviews
Reviewers' Company Size
Demandbase One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
ZoomInfo Sales
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
26.9%
Information Technology and Services
18.2%
Financial Services
6.9%
Marketing and Advertising
6.4%
Consumer Services
6.0%
Other
35.7%
Computer Software
24.2%
Information Technology and Services
22.1%
Marketing and Advertising
4.9%
Staffing and Recruiting
4.8%
Telecommunications
3.4%
Other
40.6%
Alternatives
Discussions
How often is data updated?
2 Comments
CC
Hi Irene, our data is constantly updated! How we source information is a bit different from how LinkedIn does it. We validate our data through multiple...Read more
Can we run quieries for lists of contacts by functions, etc., and download to excel format?
2 Comments
KR
Comment deleted by user.Read more
Is there anything I can do to help identify SMB visitors?
1 Comment
MM
In my experience IP resolution for SMB (especially under 50 EE's) is not that useful. Your best bet is to cookie and progressive profile via your MAS.Read more
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