--- title: Demandbase One Reviews meta_title: 'Demandbase One Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 1989 reviews by the users' company size, role or industry to find out how Demandbase One works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 1989 scale: '5' date_modified: '2026-07-19' parent_category: name: Account-Based Marketing url: https://www.g2.com/categories/account-based-marketing --- # Demandbase One Reviews **Vendor:** Demandbase **Category:** [Account Data Management Software](https://www.g2.com/categories/account-data-management) **Average Rating:** 4.4/5.0 **Total Reviews:** 1,989 ## About Demandbase One Demandbase is the leading, enterprise-grade account-based GTM platform for sales and marketing teams designed to make every moment and every dollar count. Since creating the category in 2013, we have been pioneering technologies to sharpen revenue teams’ ability to confidently deliver the right message to the right customers at the right time. Powered by industry-leading data, our transparent and tunable AI-enhanced model, and integrations that meet your tech stack where it is, Demandbase helps you to take meaningful action confidently and efficiently. We know that there’s no such thing as ‘one-size- fits-all’ account-based marketing and sales. That’s why we built our platform to be flexible, easily handling dynamic GTM motions, nuanced business rules, and diverse integrations that others struggle with. Demandbase One™ is your account-based GTM command center, powering your entire revenue stack. Our AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects the tools in your stack with the same data, insights, and workflows to accelerate your revenue. ## Demandbase One Pros & Cons **What users like:** - Users value the **ease of use** of Demandbase One, enhancing efficiency in building targeted custom audiences effortlessly. (225 reviews) - Users value the **comprehensive datasets** of Demandbase One, enhancing targeted marketing and audience engagement strategies. (201 reviews) - Users value the **comprehensive toolset** of Demandbase One, enhancing account targeting and analytics for effective ABM strategy. (184 reviews) - Users value the **unified data and seamless integrations** of Demandbase One, enhancing their marketing and sales efforts significantly. (173 reviews) - Users value the **insightful intent data** from Demandbase One for fast and effective account targeting and decision making. (170 reviews) - Analytics (137 reviews) - Users value the **seamless integrations** of Demandbase One, enhancing engagement and providing valuable account insights quickly. (131 reviews) - Data Accuracy (120 reviews) - Easy Integrations (114 reviews) - Audience Targeting (113 reviews) **What users dislike:** - Users face a **steep learning curve** with Demandbase One, making it challenging to utilize all features effectively. (86 reviews) - Users find the **steep learning curve** of Demandbase One frustrating, requiring more training to maximize its features. (77 reviews) - Users find the **steep learning curve** of Demandbase One challenging, particularly for new or smaller teams lacking expertise. (70 reviews) - Users find the **learning difficulty** of Demandbase One challenging, particularly for those lacking technical skills. (63 reviews) - Users find the **navigation unintuitive** , making it challenging to navigate and manage campaigns effectively. (63 reviews) - Users find Demandbase One's **difficult learning curve** off-putting, requiring significant time and effort to master effectively. (60 reviews) - Users find the **limited features** of Demandbase One frustrating, impacting usability and search efficiency. (57 reviews) - Limited Features (48 reviews) - Data Inaccuracy (45 reviews) - Integration Issues (44 reviews) ## Demandbase One Reviews ### 1. Wonderful stats on companies' activities **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.) **Reviewed Date:** November 15, 2024 **What do you like best about Demandbase One?** We've been able to use the platform to track not only companies we keep in Salesforce but also others which might be interested in our platform. Getting data into and out of Demandbase has not been a significant hurdle, and using it alongside data from other sources is not difficult. **What do you dislike about Demandbase One?** Some of the statistical calculations are abstracted and difficult to interpret. I'd like it if they were more front-and-center. The ideas are available in the documentation, but we have trouble determining exactly what is going on at a granular level. **What problems is Demandbase One solving and how is that benefiting you?** We utilize the platform to calculate level of engagement, by account, on items which originate in many different sources. Intent Keyword lists, Form Fills, and others. Demandbase allows ingestion and tracking, and we've been able to set up manual scoring and account journeys through the platform. ### 2. Jordan Wainwright review for Rob Cheyne **Rating:** 4.0/5.0 stars **Reviewed by:** Jordan W. | Marketing Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** March 12, 2025 **What do you like best about Demandbase One?** The support from Rob Cheyne and his team, the ability to conduct whitespace analysis, and finding contacts. **What do you dislike about Demandbase One?** Data isn't always consistent in the sense that in the same time frame, sometimes data will appear and sometimes it will not. There are some interface bugs I've come across, and some issues with customer selection/identification. **What problems is Demandbase One solving and how is that benefiting you?** Helps identify contacts at the customer, understand changes in engagement over time, and allows me to target customers as narrowly or broadly as I like. ### 3. Must have sofware for marketing professionals **Rating:** 4.5/5.0 stars **Reviewed by:** Oscar F. | Account Based Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** November 15, 2024 **What do you like best about Demandbase One?** The best thing, is to have a single view of all the account´s information **What do you dislike about Demandbase One?** As it is a very disruptive sofware is complicated to understand from 0 **What problems is Demandbase One solving and how is that benefiting you?** Is helping use to reduce the silos of information ### 4. Demandbase is an essential tool for reaching potential customers **Rating:** 5.0/5.0 stars **Reviewed by:** Paulo C. | Social Media Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 21, 2024 **What do you like best about Demandbase One?** I like that it allows us to use CRM data to build machine learning models. I also like that it offers really powerful intent tracking to prioritize accounts. Plus, it has allowed us to simplify our forms without leaving out information necessary for the sales team to qualify the lead. **What do you dislike about Demandbase One?** Demandbase is the best web targeting and optimization platform I have ever used, the experience has been incredible. I have not had any problems, adapting was a fairly simple process for all team members. **What problems is Demandbase One solving and how is that benefiting you?** It has allowed us to continually take an account-specific approach to sales and marketing and has given us the ability to create propensity models specific to our global regions. Thanks to this platform we have seen an increase in visits to the website after advertising in targeted accounts. ### 5. Demandbase One has provide to be a valuable asset to our lead generation efforts **Rating:** 5.0/5.0 stars **Reviewed by:** Edmee S. | Mind-Market, Small-Business (50 or fewer emp.) **Reviewed Date:** November 04, 2024 **What do you like best about Demandbase One?** Demandbase One has put together all the important features in one website for generating leads and finding qualified and relevant leads for marketing purposes. I also like its beautiful design and attractive colors of the logo and website. **What do you dislike about Demandbase One?** This tool works with precision and accuracy. Plus, its dashboard is very clear. I also love how it improves the quality of our data effortlessly. There is no room for disappointment. **What problems is Demandbase One solving and how is that benefiting you?** For any business looking to maximize their lead generation efforts, Demandbase One is the answer. This tool can find the emails of businesses and individuals in real-time and verify them before submitting them. ### 6. Supportive in our new campaign launch! **Rating:** 3.5/5.0 stars **Reviewed by:** Joanna C. | Marketing Communications Coordinator, Enterprise (> 1000 emp.) **Reviewed Date:** April 30, 2025 **What do you like best about Demandbase One?** Really supportive team, that helped us roll out our new podcast. Assisting with campaign roll out and specific targeting and regular updates. **What do you dislike about Demandbase One?** Nothing so far, there is a lot of information that I still need to get through at try different components of demandbase **What problems is Demandbase One solving and how is that benefiting you?** audience targeting reporting in a more digestible format ### 7. Account-based Everything! **Rating:** 4.5/5.0 stars **Reviewed by:** Kristin P. | Senior Manager, Demand Generation , Mid-Market (51-1000 emp.) **Reviewed Date:** April 01, 2024 **What do you like best about Demandbase One?** Demandbase is a fantastic platform for journey-based advertising, understanding the B2B lead-customer lifecycle, and delivering value for our sellers. The intent signals and prediction capabilities are key for our business. The newer prescriptive dashboard is A+. **What do you dislike about Demandbase One?** Set up is lengthy and the inability to use the back button or open multiple tabs can be frustrating for users. Advertising insights needs improvements as well. **What problems is Demandbase One solving and how is that benefiting you?** Demandbase helps us to identify interested accounts within our ICPs (ideal customer profiles) before form fills or hand raising. We're able to deliver targeted, relevant ads, without wasted spend. The Sales Intelligence piece also provides essential data and insights for our sales team. ### 8. Good product **Rating:** 5.0/5.0 stars **Reviewed by:** Richard B. | Senior Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** April 30, 2025 **What do you like best about Demandbase One?** Great interface and it's easy to use. I like how you can quickly make your own reports **What do you dislike about Demandbase One?** Sometimes it can be slow to use and you do need training to be able to use the platform. **What problems is Demandbase One solving and how is that benefiting you?** We are a able to target our key account using another channel with live reporting ### 9. Enabling the ABM GTM strategy **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Consulting | Enterprise (> 1000 emp.) **Reviewed Date:** April 30, 2025 **What do you like best about Demandbase One?** Customer success team is always responsive and helpful. They try to understand use cases and problems to solve and place their best positioned person to support. **What do you dislike about Demandbase One?** The "unknown" data in Europe due to GDPR **What problems is Demandbase One solving and how is that benefiting you?** Combining intent data with other dat to ensure you target the whole buying group for an account. ### 10. Amazing insights and great team support9 **Rating:** 4.5/5.0 stars **Reviewed by:** Denise J. | Senior Divisional Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** April 30, 2025 **What do you like best about Demandbase One?** The integration to other our data and other tech stacks to show a seamless picture of an account **What do you dislike about Demandbase One?** Navigation is a clunky and could be more intuitive **What problems is Demandbase One solving and how is that benefiting you?** How to bring all sources of intent into one platform to help make clear, insightful decisions - both at tactical and strategy level ### 11. Software that can be used for any purpose **Rating:** 5.0/5.0 stars **Reviewed by:** Fayme B. | Mind-Market, Small-Business (50 or fewer emp.) **Reviewed Date:** November 08, 2024 **What do you like best about Demandbase One?** There is a wide range of tools available on the platform, it has a lot of detailed data. I like the consolidation of everything into one platform, it offers an easy to use platform for communication. **What do you dislike about Demandbase One?** Some data updates are required in some fields, some features are missing that could make the platform much stronger, such as a more modern user interface. **What problems is Demandbase One solving and how is that benefiting you?** It helped me provide detailed information on different topics, it has many features that you can use to interact with your customer. It has also helped me get more relevant information about the customers. ### 12. Multipurpose platform that offers a wide range of valuable data **Rating:** 5.0/5.0 stars **Reviewed by:** Riccardo S. | Mid-Market, Small-Business (50 or fewer emp.) **Reviewed Date:** October 30, 2024 **What do you like best about Demandbase One?** I like the high speed of data conversion, it offers valuable features that can help me quickly identify the right person. The platform is intuitively designed and provides real-time updates. It has a lot of useful information to find new potential clients. **What do you dislike about Demandbase One?** There are sometimes disconnects and errors or data, I wish it had better integration capabilities with other apps. The dashboard ca be a bit confusing. **What problems is Demandbase One solving and how is that benefiting you?** It has helped us maintain a clean and up-to-date contact list, facilitates the generation of a large volume of leads. It provides the data in a simple way, helps us find contact information. ### 13. Great start **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Maritime | Enterprise (> 1000 emp.) **Reviewed Date:** April 30, 2025 **What do you like best about Demandbase One?** I have only been using Demandbase a short time, but so far I have experienced an intuitive interface and a logical user experience. The insights have been invaluable. **What do you dislike about Demandbase One?** As a relatively new user I am still exploring the software. **What problems is Demandbase One solving and how is that benefiting you?** Helping me identify journeys of existing and prospect accounts ### 14. It is a creative source of data for specialists **Rating:** 5.0/5.0 stars **Reviewed by:** Medoro L. | Mind-Market, Small-Business (50 or fewer emp.) **Reviewed Date:** November 05, 2024 **What do you like best about Demandbase One?** It's an invaluable tool for marketing purposes, uploading files was incredibly easy. It has a vast database of contact information, its intuitive interface simplifies the search process. I love how it improves the quality of our data. **What do you dislike about Demandbase One?** There should be more tutorials and explanations, sometimes the prices can be a bit high for smaller companies. Some emails are not up to date. **What problems is Demandbase One solving and how is that benefiting you?** It gives me a central view of my sales funnel, allowing me to easily find the information I need. We have been able to uncover high-quality leads, helping our campaign achieve its goals. ### 15. It works, but the contacts could use improvement **Rating:** 3.5/5.0 stars **Reviewed by:** Clayton M. | Regional Account Executive, Enterprise (> 1000 emp.) **Reviewed Date:** March 20, 2025 **What do you like best about Demandbase One?** Quick exporting of contacts to excel most links to linkedin work, which is huge for profiling in the FI space **What do you dislike about Demandbase One?** The contact information is lacking at times, and when i submit feedback for approval, there are a lot of questions on the form that I don't have the answer to **What problems is Demandbase One solving and how is that benefiting you?** Helping to locate prospects to imitate them in a sequence for marketing and lead gen ### 16. Demandbase is a great tool for Sales insights **Rating:** 5.0/5.0 stars **Reviewed by:** Shreya B. | Sales Development Representative - LATAM, SEA IND , Mid-Market (51-1000 emp.) **Reviewed Date:** November 15, 2024 **What do you like best about Demandbase One?** I like that Demandbase gives weekly insights about the most engaged and highest-intent accounts. It makes sales outrebounding much easier when you have such insights **What do you dislike about Demandbase One?** I think the UI could be more user-friendly. Sometimes it's challenging to navigate through the platform. **What problems is Demandbase One solving and how is that benefiting you?** Demandbase is solving the problem of which accounts to focus on from a huge list of accounts. It also provides contact details of the most engaged accounts and prospects. It's easier to navigate daily tasks and focus on the most engaged accounts thanks to Demandbase's weekly reports. ### 17. Lots of good features for prospect research. **Rating:** 5.0/5.0 stars **Reviewed by:** Katelyn S. | Business Enablement Consultant, Enterprise (> 1000 emp.) **Reviewed Date:** February 25, 2025 **What do you like best about Demandbase One?** I like how easy it is to see which prospects may need a touchpoint. I like having the heatmap and other engagement insights available in the profile, rather than having to look at the marketing dashboard. The news feature is also very helpful. **What do you dislike about Demandbase One?** The contact information for the very specific titles we target seem to be lacking. **What problems is Demandbase One solving and how is that benefiting you?** It is a one-stop platform for prospect research providing insight into their intent, news, contacts, family tree, etc. ### 18. Easy to use **Rating:** 5.0/5.0 stars **Reviewed by:** Jose C. | Account Service Representative, Enterprise (> 1000 emp.) **Reviewed Date:** March 20, 2025 **What do you like best about Demandbase One?** It lets you know the details of a company. History, Numbers, Location, Contacts. **What do you dislike about Demandbase One?** I can't think of anything, i enjoy using it. **What problems is Demandbase One solving and how is that benefiting you?** Contacts, History, Enterprise Value. ### 19. Get great, high-impact results with Demandbase **Rating:** 5.0/5.0 stars **Reviewed by:** Fulgenzio M. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 31, 2024 **What do you like best about Demandbase One?** I like it because it gives me the opportunity to find audiences and tailor our messages to their needs in order to attract them to our products, get them to interact with us, and engage them with the company. It also allows us to track their interests and personalize our interactions. **What do you dislike about Demandbase One?** We have been using DemandBase for several months now and have had great success with the tool. I have nothing negative to say about how it works or about our adaption process, everything has been perfect. **What problems is Demandbase One solving and how is that benefiting you?** In our organization, we have made the most of the tool. It has allowed us to act proactively, and our marketing and sales team to more easily recognize potential clients. ### 20. Great product, innovative and forward thinking which is refreshing when building GTM **Rating:** 4.5/5.0 stars **Reviewed by:** Darren T. | Head of Marketing (UK), Small-Business (50 or fewer emp.) **Reviewed Date:** April 30, 2025 **What do you like best about Demandbase One?** Platform is fantastic, integrations are solid and very user friendly **What do you dislike about Demandbase One?** Not a huge amount, interface wasn't the smoothest when I was a user but it's come a long way in the last 5 years!! **What problems is Demandbase One solving and how is that benefiting you?** Identifying new prospect accounts and feeding my sales team! ### 21. Tool provides a surprising amount of information **Rating:** 5.0/5.0 stars **Reviewed by:** Serge B. | Mid-Market, Small-Business (50 or fewer emp.) **Reviewed Date:** October 31, 2024 **What do you like best about Demandbase One?** I like the contact information features, it offers a convenient feature to export data directly. They provide a wide range of contact, the data is very accurate. I like the quality of the contact information it provides. **What do you dislike about Demandbase One?** It could provide more reporting features on the data, updates brings with them some small bugs. Sometimes the website becomes slow. **What problems is Demandbase One solving and how is that benefiting you?** It has transformed the way we approach lead generation, makes communication easier through verified emails. It has a lot of useful information about companies, it has improved the efficiency of my activities. ### 22. Push Notifications of Already Engaged Priority Targets is AMAZING!!! **Rating:** 5.0/5.0 stars **Reviewed by:** Terry M. | Strategic Technology Advisor, Enterprise (> 1000 emp.) **Reviewed Date:** November 15, 2024 **What do you like best about Demandbase One?** The most helpful aspect of Demandbase is the push notifications of my clients that are actively looking into our products and services. It turns a cold call into a warm call by providing analytics into what the client is already interested in. I can even find the contact showing the interest in some cases! In the world of sales where timing is EVERYTHING. Demandbase gives us an intuitive approach to approaching our clients with the right products at the right time. **What do you dislike about Demandbase One?** It can be cumbersome to navigate and difficult to maximize all it can do. It should be more intuitive. Lots of screens look the same. **What problems is Demandbase One solving and how is that benefiting you?** Helping me approach the right prospect while they are showing interest in our products. ### 23. The various types of marketing analysis that are very difficult to achieve in any other system **Rating:** 4.5/5.0 stars **Reviewed by:** Charlie P. | Demand Generation Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 18, 2024 **What do you like best about Demandbase One?** The platform has allowed us to run small scale tests that we weren't able to do before. The user interface is clear and simple, their customer service is excellent. The people at Demandbase One are very helpful and make sure I have everything I need to be successful. **What do you dislike about Demandbase One?** I'm not happy that promised features and updates aren't delivered on time. I wish the reporting wasn't limited to the pre-sales stage. **What problems is Demandbase One solving and how is that benefiting you?** With Demandbase One we can visualize and report on data that would be nearly impossible to collect on our own. It's a very useful tool because of its features, such as being easy to use, easy to set up and get up and running after a short start-up. ### 24. DB and Intent Signals **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** November 15, 2024 **What do you like best about Demandbase One?** I truly like the intent tool and it showing me the exact accounts and sometimes the exact contact I need to get in contact with. I also enjoy the way that they are laid out. The customer support is also very good with being fast and efficient in terms of reaching out to myself or other team members. **What do you dislike about Demandbase One?** I was not the biggest fan of the UI at first but after some getting used to, it makes sense. The only thing that I would want, and its small, is to be able to open accounts/prospects into a new tab without losing my position on the other tab. **What problems is Demandbase One solving and how is that benefiting you?** Finding intent in companies and using it to find prospects as well. ### 25. They are incredibly responsive and helpful, answering all questions with expertise and efficiency **Rating:** 4.5/5.0 stars **Reviewed by:** Mekaele W. | Growth Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** August 19, 2024 **What do you like best about Demandbase One?** The dashboard offered by Demandbase One is a starndout feature. It is intuitive and provides comprehensive insights, making it easy to track the progress and effectiveness of marketing initiatives. Demandbase One makes it easy to understand the role your content plays in driving conversions on your website. **What do you dislike about Demandbase One?** I don't really like that the service doesn't include complex reporting or personalized customer support. And I find that it can take time and effort to fully understand how to use all of its features and get the most out of the platform. **What problems is Demandbase One solving and how is that benefiting you?** Demandbase One integrates with a wide range of marketing tools and platforms. It also allows us to capture leads when people land on a particular page or scroll for a certain amount of time. ### 26. ABM practitioner who has been using Demand base reports **Rating:** 4.5/5.0 stars **Reviewed by:** Taha S. | Marketing, Information Technology and Services, Enterprise (> 1000 emp.) **Reviewed Date:** April 30, 2025 **What do you like best about Demandbase One?** easy to use and keeps up with the market forces **What do you dislike about Demandbase One?** there isn't anything that I can think about that I dislike **What problems is Demandbase One solving and how is that benefiting you?** it helps us to understand how our content is received by our target customers ### 27. demandbase and ABM **Rating:** 3.5/5.0 stars **Reviewed by:** yanhong t. | Enterprise (> 1000 emp.) **Reviewed Date:** April 30, 2025 **What do you like best about Demandbase One?** it shows intent data and signals. ease of use. **What do you dislike about Demandbase One?** reporting. monitoring more accounts at the same time **What problems is Demandbase One solving and how is that benefiting you?** It provides visibility of the targeted accounts.It shows intent and makes it easier to work with sales. ### 28. Demandbase review - customer for over a year **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Enterprise (> 1000 emp.) **Reviewed Date:** April 30, 2025 **What do you like best about Demandbase One?** The advertising platform for targeted campaigns **What do you dislike about Demandbase One?** I haven't had any dislikes, I will look forward to seeing the new AI integrations **What problems is Demandbase One solving and how is that benefiting you?** Finding companies with high intent and targeting them with relevant content / messaging ### 29. Its user-friendly interface makes it easy to upload assets and many more features! **Rating:** 5.0/5.0 stars **Reviewed by:** Noah T. | Director of Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** August 20, 2024 **What do you like best about Demandbase One?** The real-time measurement and reporting features are simply outstanding. I like it because it simply solves all the problems of content syndication, enrichment, events. With the Demandbase One platform we can capture leads at scale automatically. **What do you dislike about Demandbase One?** It can be tedious to have to make the same edits to dozens of sources. Also, reports could be easier to use. Setting them up and modifying them is time-consuming and not very easy. **What problems is Demandbase One solving and how is that benefiting you?** It is very helpful that the platform verifies that potential customers are not already in our system. And it was very helpful that the Demandbase One team fully trained us on their platform and explained the basics of everything that needs to be done to get the system working properly. ### 30. Demandbase Review - Made its space in Gartner Magic Quadrant **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Networking | Mid-Market (51-1000 emp.) **Reviewed Date:** June 16, 2025 **What do you like best about Demandbase One?** Helps in understanding high potential leads. Helps gauge quality of the lead. Can help in BDRs reaching out to Leads proactively. **What do you dislike about Demandbase One?** Doesn’t use AI as much. Looking forward to newer version with more AI features. **What problems is Demandbase One solving and how is that benefiting you?** Helping identifying right kind of leads that helps us build focus groups. ### 31. Demandbase **Rating:** 5.0/5.0 stars **Reviewed by:** James A. | Sales, Enterprise (> 1000 emp.) **Reviewed Date:** February 21, 2025 **What do you like best about Demandbase One?** Demandbase powerful account identification capabilities with website traffic and engagement scores **What do you dislike about Demandbase One?** I think that the user interface could be simplified. **What problems is Demandbase One solving and how is that benefiting you?** Allowing me to identify high-value target accounts ### 32. Marketing Director **Rating:** 4.0/5.0 stars **Reviewed by:** Jenny T. | Enterprise (> 1000 emp.) **Reviewed Date:** April 30, 2025 **What do you like best about Demandbase One?** The depth of expertise and the ability to flex to any business. **What do you dislike about Demandbase One?** The platform is slightly complex/clunky. **What problems is Demandbase One solving and how is that benefiting you?** Supporting the transition from a lead based model to a account centric approach. ### 33. Digital Advertising **Rating:** 4.0/5.0 stars **Reviewed by:** Lizanne J. | Marketing & Communications, Electrical/Electronic Manufacturing, Enterprise (> 1000 emp.) **Reviewed Date:** April 30, 2025 **What do you like best about Demandbase One?** Vast amount of data that can be difficult to find **What do you dislike about Demandbase One?** Too many dashboards, would be great to see all insight in one place **What problems is Demandbase One solving and how is that benefiting you?** Identifying accounts with high intent and engagement ### 34. ABM Masterclass **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Machinery | Enterprise (> 1000 emp.) **Reviewed Date:** April 30, 2025 **What do you like best about Demandbase One?** The DemandBase team does what they preach. They listened to all of our requirements at all stages of the buying process and found a solution for everything. The onboading process is amazing, with a highly skilled and dedicated team. Data quality is great. **What do you dislike about Demandbase One?** I have yet to find something that I dislike. **What problems is Demandbase One solving and how is that benefiting you?** Figuring out which of our customer accounts are currently in-market or active in certain segments. ### 35. Marketing and Sales' swiss army knife **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Insurance | Enterprise (> 1000 emp.) **Reviewed Date:** March 19, 2025 **What do you like best about Demandbase One?** Being able to understand what's top of mind for prospects **What do you dislike about Demandbase One?** No ability to exclude roles from buying groups by title **What problems is Demandbase One solving and how is that benefiting you?** DemandBase One helps our salesteam understand what's top of mind for prospects which means we're better able to prepare relevant resources ahead of time. ### 36. Learning a lot, look forward to what we can do **Rating:** 3.5/5.0 stars **Reviewed by:** Jennifer K. | Enterprise (> 1000 emp.) **Reviewed Date:** April 01, 2025 **What do you like best about Demandbase One?** We are seeing a lot of data and excited about what we will learn about our audiences and their engagements. **What do you dislike about Demandbase One?** Right now we're a little overwhelmed with data, and hope to get help streamlining it. **What problems is Demandbase One solving and how is that benefiting you?** Learning more about who is engaging with us. ### 37. Valuable tool from a sales and marketing perspective **Rating:** 5.0/5.0 stars **Reviewed by:** Gerald G. | Software Development Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** August 01, 2024 **What do you like best about Demandbase One?** One of the things I like most about it is that it allows us to see which companies in different geographic areas are searching for our products, helping our team to establish more timely touchpoints and thus be able to tailor our messages to their needs. **What do you dislike about Demandbase One?** Demandbase has allowed us to achieve excellent and impactful results for our organization. I have nothing negative to say about the platform, it has always performed well and allowed us to personalize our interactions. **What problems is Demandbase One solving and how is that benefiting you?** DemandBase has been great in every aspect. Throughout the time we have been using it, the growth and success of the organization has been incredible. It helped us move to account-based marketing and allowed our salepeople to be proactive and learn about prospects and customers. ### 38. Great Orquestration Capabilities! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Human Resources | Enterprise (> 1000 emp.) **Reviewed Date:** August 26, 2024 **What do you like best about Demandbase One?** Insights are custom to your needs and specific to your business because you are in control of the building process. Display Advertising is so easy to use, targeting is as granular as you want it to be and altering account lists is easy and almost inmediate vs other advertising platforms like LinkedIn. The Customized landing page capabilities are great and you don´t need an extra platform to do it, it´s included! Customer support is amazing, our assigned Senior Technical Consultant has been crucial for the success of our ABM program in Demandbase **What do you dislike about Demandbase One?** The only thing I can think of is that you can´t add more than one intent list (of your already existing) to a campaign .. if you want to cover intent topics that are in more than one of your lists you have to create a new one with all. But at the end of the day, you can work around it. **What problems is Demandbase One solving and how is that benefiting you?** Visibility on Marketing Attribution and Valuable insights to sellers when prospecting ### 39. First-class account-based marketing (ABM) tool **Rating:** 5.0/5.0 stars **Reviewed by:** Keto S. | Assistant Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 29, 2024 **What do you like best about Demandbase One?** I like that customer service is quick to respond, it has been very helpful on several occasions. It provides a secondary layer of information that i helpful. I love having a complete view of each auddience. We can get a lot of different data from our accounts. **What do you dislike about Demandbase One?** The reports could be improved to be a bit more comprehensive, they are a bit basic. I would like to see more visibility into contact activity, the number of integrations could be improved. **What problems is Demandbase One solving and how is that benefiting you?** We use the platform for digital ads, it has allowed us to solve some of our biggest problems. It has been a great tool for multiple reasons. It also allowd us to get up and running immediately with great ease. It provides actionable data for marketers. ### 40. Best for accounts based marketing **Rating:** 3.5/5.0 stars **Reviewed by:** Babar H. | Marketing Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** April 30, 2025 **What do you like best about Demandbase One?** Able to see the complete funnel. And prioritise accounts appropriately. **What do you dislike about Demandbase One?** Integration can be complicated without help on the software. **What problems is Demandbase One solving and how is that benefiting you?** Intent based accounts and advertising to the right ICP ### 41. A very powerful tool to explore quality databases **Rating:** 5.0/5.0 stars **Reviewed by:** Anne F. | Marketing Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** August 27, 2024 **What do you like best about Demandbase One?** The deliverability rate is very useful, the contact form is very good. The app offers a super simple search, it is very easy for me to find the contacts I need. I like that it provides trusted domains to reach potential customers. **What do you dislike about Demandbase One?** So far so good with the overall experience, I haven't found anything I don't like about this app so far. Nothing so far has done what I needed. I don't have anything I don't like yet. **What problems is Demandbase One solving and how is that benefiting you?** It is a very useful product to find potential details, helps in generating leads, provides genuine contacts that help in solving various problems and allows to effectively reach the right contacts for outreach. ### 42. Really helpful on may day to day work **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** March 27, 2025 **What do you like best about Demandbase One?** How accurate it is with the details. But overall I like it **What do you dislike about Demandbase One?** Maybe a better-looking, easy user face as for sure will be much better **What problems is Demandbase One solving and how is that benefiting you?** Sometimes the information for some accounts or country ar enot accurate and I hope this improve in the future. ### 43. The best platform to launch into the market **Rating:** 5.0/5.0 stars **Reviewed by:** Christianah O. | Market Research Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** August 28, 2024 **What do you like best about Demandbase One?** I like dashboards because they provide the first and best insights into user interests. These insights help our sales team understand how their accounts are engaging, so they can plan and improve their outreach. **What do you dislike about Demandbase One?** Demandbase is perfectly suited to the needs of the company, allowing me to focus and develop specific messages and campaigns that target somewhat qualified accounts, saving me time and money when targeting a specific audience. **What problems is Demandbase One solving and how is that benefiting you?** Demandbase helps us solve the problem of knowing what our customers are interested in, who is interested in our products and who is not, which maximizes my productive time by pursuing accounts that have shown some level of interest in us. ### 44. Taking our ABM to the next level **Rating:** 5.0/5.0 stars **Reviewed by:** Alyson R. | Director, Marketing, Head of Marketing CloudBlue, Enterprise (> 1000 emp.) **Reviewed Date:** August 26, 2024 **What do you like best about Demandbase One?** Demandbase One is a unified platform for managing and orchestrating your ABM campaigns across digital channels and your CRM. This is the best feature or suite of features in DB One. **What do you dislike about Demandbase One?** I do not see a lot of downsides of Demandbase One. One that I might note is the lack of a data cleaning UI. However the cleanliness of the data is based on us not Demandbase as it should be, so this is not really a downside. However, having a soltuion to rationalize our data across sources within DB One would be helpful. **What problems is Demandbase One solving and how is that benefiting you?** Demandbase One is solving our go to market need, spend optimization, targeting and sales and marketing alignment. ### 45. DB has been a helpful resource for my BDR team **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** February 21, 2025 **What do you like best about Demandbase One?** My team has probably found the most value by far in identifying weekly accounts that are showing surges through keywords/web pages **What do you dislike about Demandbase One?** No significant complaints so far, we just started using the Sales Intelligence portion again which has been helpful **What problems is Demandbase One solving and how is that benefiting you?** We are primarily utilizing DB for ABM campaigns that help the BDR team identify accounts that may be exhibiting buying signals ### 46. Great tool for marketers looking to run ABM programs for enterprise accounts **Rating:** 5.0/5.0 stars **Reviewed by:** Manu S. | Associate Vice President - Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** August 26, 2024 **What do you like best about Demandbase One?** What I really like about Demandbase is its seamless integration with HubSpot. It's crucial for us because it allows bi-directional syncing, making it easy to identify strategic accounts, send sales alerts, and pass information like intent signals to HubSpot. This integration makes everything much simpler and more efficient. **What do you dislike about Demandbase One?** I don’t have any major dislikes, but one feature upgrade that would be great is getting intent data at the contact level, not just the company level. That would take it to the next level! **What problems is Demandbase One solving and how is that benefiting you?** It helps us gather intent data, de-anonymize web visitors, provides account scores, and targets them effectively. It solves the challenge of acquiring comprehensive sales and marketing intelligence ### 47. Demandbase has been consistently insightful and helpful to completing my work . **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Accounting | Enterprise (> 1000 emp.) **Reviewed Date:** March 31, 2025 **What do you like best about Demandbase One?** Demandbase has improved the efficiency of finding important and pertinent information to reach contacts and learn more about accounts. **What do you dislike about Demandbase One?** Sometimes it's hard to find the exact information I am looking for, and it causes me to go on a deep dive to try and figure it out. **What problems is Demandbase One solving and how is that benefiting you?** Helping me reach prospects and contacts in a more efficient fashion. Helping me to discover more pertinent information about accounts that I may not have been able to find otherwise. ### 48. The reach within our target accounts is excellent **Rating:** 5.0/5.0 stars **Reviewed by:** Anthony T. | Digital Strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** August 13, 2024 **What do you like best about Demandbase One?** I love that the Demandbase One team works with you and supports you in your business needs from the first sales call. Demandbase One support responds very quickly, you always know the status of your ticket, and they seem happy to help you when you need it. **What do you dislike about Demandbase One?** Sometimes I don't like the user experience because it's not very intuitive. But once you get the hang of it, it gets easier. Other than that, both the platform and the team have been very helpful. **What problems is Demandbase One solving and how is that benefiting you?** Segmenting lists and running targeted programs is easy, and the platform allows you to see results in multiple ways. Communication and training have been excellent and ensured a smooth transition and launch. ### 49. Valuable tool from a sales and marketing perspective **Rating:** 5.0/5.0 stars **Reviewed by:** Marsilius P. | Assistant Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 25, 2024 **What do you like best about Demandbase One?** I love the user interface of the tool itself, which allows you to add custom labels and fields and views to dashboards and reports. I also love the ability to personalize experiences by being able to create custom lists with many different filters/selectors. **What do you dislike about Demandbase One?** I have nothing bad to say about this platform. One of the main reasons I use DemandBase is the customer service, it is fantastic, always up to date with our concerns and engaged with our main goals at the moment. **What problems is Demandbase One solving and how is that benefiting you?** Demandbase One is an absolutely essential tool for those companies or organizations that want to understand which potential clients or which accounts they should prioritize. In our case, it helped us better understand our audiences and thus improve our market objectives. ### 50. We are very pleased with the ease of use **Rating:** 5.0/5.0 stars **Reviewed by:** Jesse R. | Director of Product Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** August 16, 2024 **What do you like best about Demandbase One?** Their support is very responsive and they have some of the best salespeople I've ever done business with. With Demandbase One, I can reach the right person with more personalized messages and spend money where it matters. **What do you dislike about Demandbase One?** It's difficult to manually edit user licenses. There are also some frustrating aspects of campaign management that I think could be rethought to help streamline that process. I also wish there was even more data to display in some sort of dashboard. **What problems is Demandbase One solving and how is that benefiting you?** Demandbase One is designed to handle large amounts of data and deliver optimized experiences across all web browsers. The staff at Demandbase One has always been very friendly and helpful, regardless of the need. ## Demandbase One Discussions - [Is there anything I can do to help identify SMB visitors?](https://www.g2.com/discussions/41318-is-there-anything-i-can-do-to-help-identify-smb-visitors) - 1 comment, 1 upvote - [How often is data updated?](https://www.g2.com/discussions/32135-how-often-is-data-updated) - 2 comments, 1 upvote - [What is the price for 300 users?](https://www.g2.com/discussions/24270-what-is-the-price-for-300-users) - 1 comment, 1 upvote - [How does InsideView plan to evolve in future?](https://www.g2.com/discussions/how-does-insideview-plan-to-evolve-in-future) - 1 comment, 1 upvote - [Can we run quieries for lists of contacts by functions, etc., and download to excel format?](https://www.g2.com/discussions/can-we-run-quieries-for-lists-of-contacts-by-functions-etc-and-download-to-excel-format) - 2 comments, 1 upvote - [View Demandbase One pricing details and edition comparison](https://www.g2.com/products/demandbase-one/reviews?page=7§ion=pricing&secure%5Bexpires_at%5D=2026-07-19+22%3A22%3A53+-0500&secure%5Bsession_id%5D=c5e03998-7f79-4b7f-9fbf-ceffad4eeb56&secure%5Btoken%5D=e7e1eed150be8fbf0a9a6f33f0672e9c62f3d6effc92986959395deb890d44f2&format=llm_user) ## Demandbase One Integrations - [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Apollo.io](https://www.g2.com/products/apollo-io/reviews) - [Bombora Measurement](https://www.g2.com/products/bombora-measurement/reviews) - [Clay](https://www.g2.com/products/clay-com-clay/reviews) - [dotConnect for Salesforce Marketing Cloud](https://www.g2.com/products/dotconnect-for-salesforce-marketing-cloud/reviews) - [Dynamics 365 Marketing](https://www.g2.com/products/dynamics-365-marketing/reviews) - [Dynamics 365 Sales](https://www.g2.com/products/dynamics-365-sales/reviews) - [G2 Market Intelligence](https://www.g2.com/products/g2-market-intelligence/reviews) - [GoodData.AI](https://www.g2.com/products/gooddata-ai/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) - [InstantKB](https://www.g2.com/products/instantkb/reviews) - [JaCoCo](https://www.g2.com/products/jacoco/reviews) - [LinkedIn Marketing Solutions](https://www.g2.com/products/linkedin-marketing-solutions/reviews) - [LinkedIn Sales Navigator](https://www.g2.com/products/linkedin-sales-navigator/reviews) - [Nimble CRM](https://www.g2.com/products/nimble/reviews) - [Objectivity/DB](https://www.g2.com/products/objectivity-db/reviews) - [Oracle Eloqua](https://www.g2.com/products/oracle-eloqua/reviews) - [Outreach](https://www.g2.com/products/outreach/reviews) - [Pardot (by Salesforce)](https://www.g2.com/products/pardot-by-salesforce/reviews) - [Salesforce CRM Dashboards](https://www.g2.com/products/salesforce-crm-dashboards/reviews) - [Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) - [Salesforce Marketing Cloud Account Engagement](https://www.g2.com/products/salesforce-marketing-cloud-account-engagement/reviews) - [Salesloft](https://www.g2.com/products/salesloft/reviews) - [Slack](https://www.g2.com/products/slack/reviews) - [Sortd for Gmail](https://www.g2.com/products/sortd-for-gmail/reviews) - [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) ## Demandbase One Features **Data Availability** - Contact Data Availability - Company Data Availability - Industry Research Availability - Technographic Data Availability **Channel Functionality** - Display Functionality **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Lead Facilitation** - Customer-facing Chatbot - Lead Qualification - Lead Follow-up - Meeting Scheduling **Data Availability** - Contact Data Availability - Account Data Availability - Offline Data **Attribution Modeling** - Single-Touch Attribution - Multi-Touch Attribution - Algorithmic Attribution - Custom Attribution **Platform Basics** - Centralization - Account Identification and Segmentation - Lead-to-Account Matching - Multichannel Engagement - Personalized Content and Messaging **Platform Basics** - Website Personalization - Content Creation and Distribution **Platform Basics** - Retargeting **Platform Basics** - Dynamic Segmentation - Journey Optimization **Platform Interoperability** - Close Ecosystem API **Audiences** - Audience Insights - Influencer Identification - Buyer Personas - Segmentation **Responses** - Personalization - Route To Human - Natural Language Understanding (NLU) **Lead Intelligence** - Lead Validation - Lead Enrichment - Lead Quality - Lead Analysis - Browser Extension **Lead Monitoring** - Features - Performance - Identification **Data collection** - Natural Language Processing (NLP) - Data Sources - Custom Research Sources - Lead Enrichment - Advanced Data Collection **Platform Insights** - Ad Creatives - Buying Strategies - Publisher Data - Advertising Spend - Websites and Social Channels - Device Insights - Ad Intelligence Reporting **Demand Side Platforms** - Cross Channel Capabilities **Integration - Machine Learning** - Integration **Agentic AI - Lead Mining** - Cross-system Integration - Proactive Assistance **Agentic AI - Visitor Identification** - Cross-system Integration **Agentic AI - Lead Scoring** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Decision Making **Agentic AI - Lead Capture** - Cross-system Integration - Proactive Assistance **Agentic AI - Attribution** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Agentic AI - Marketing Account Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Agentic AI - Account-Based Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Agentic AI - Demand Side Platform (DSP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Digital Advertising Intelligence** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Data Accuracy** - Contact Data Accuracy - Company Data Accuracy - Technographic Data Accuracy **Statistical Tool** - Scripting - Data Mining - Algorithms **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising - Direct Mail **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Attribution** - Lead Opportunity - Lead Assignment - Pipeline Acceleration **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label **Organization** - Opportunity and Pipeline Management - Data Entry - Integrations / APIs **Platform Additional Functionality** - Integrations - Topic Customization - Natural Language Processing (NLP) - Alerts - Real-time Intent **Marketing** - B2B Attribution - Marketing Channels - Integrations **Platform Data** - Measurement - Revenue Analytics **Platform Reporting** - Measurement - Dashboards **Platform Data** - Campaign Measurement - Attribution **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **Data Analysis** - Network Analysis - Dashboards - Visualizations - Advanced Filtering **Platform** - Conversation Editor - Integration - Human-In-The-Loop **Data Capture** - Mobile - Websites - Social Media - Data **Segment Trending** - Social **Platform Additional Functionality** - Ad Competitive Benchmarking - Alerts **Autonomy - AI Agents** - Independent Decision Making - Adaptive Responses - Task Execution **Learning - Machine Learning** - Training Data - Actionable Insights - Algorithm **Agentic AI - Lead Intelligence** - Cross-system Integration **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Data Analysis** - Analysis - Data Interaction **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Discovery** - Lead Management - Scoring/Ranking - Lead Context **Performance Analysis** - Coaching - Peformance Tracking **Reporting** - Dashboards - Data Visualizations - Custom Reporting **Platform Additional Functionality ** - Integrations **Platform Additional Functionality** - Multivariate Testing - Integrations **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Administration** - Marketing Integrations - Ad Integrations - Data Exporting **Analytics** - Export/Import - Reporting **Analysis** - Custom Dashboards - Reports - Integrations **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - Sales Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Account-Based Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Decision Making **Agentic AI - AI Agents** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Platform** - Internationalization - User, Role, and Access Management - Performance and Reliability - Reporting/Dashboards - Mobile User Support - APIs **Decision Making** - Modeling - Data Visualizations - Report Generation - Data Unification **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization - Journey Analytics **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Campaign Execution** - Website Personalization - Prioritized Accounts - Trending Accounts - Email Campaigns **Management** - Conversion Viability - Workflow **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Sales Analysis** - ROI Forecasting - Sales Forecasting **Functionality** - Identification - Correction - Normalization - Preventative Cleaning - Data Matching **Customization** - Forms - Personalization - Templates - Integration **Platform** - Search - User, Role, And Access Management - Mobile User Support - Alerts - Collaboration - Compliance **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Account-Based Orchestration Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Agentic AI - Audience Intelligence Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Platform** - Data Synchronization - Analysis **Management** - Reporting - Automation - Quality Audits - Dashboard - Governance **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Generative AI** - AI Text Generation - AI Text Summarization **Generative AI** - AI Text Generation - AI Text Summarization **Data Availability - Marketing Account Intelligence ** - Technographic Data Availability **Agentic AI - Market Intelligence** - Cross-system Integration - Proactive Assistance **Agentic AI - Account Data Management** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Data Accuracy - Marketing Account Intelligence ** - Technographic Data Accuracy **Agentic AI - AI Sales Assistant** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Artificial Intelligence** - AI-Powered Data Analysis - AI Personalization **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Features** - Lead Builder - Integration to CRM/Marketing Automation - Data Cleaning/Enrichment - Data Segmentation/Filtering - Search - News/People Alerts - Connections - Reporting - Messaging **Demand Side Platforms** - Machine Learning Optimization - Estimate and Projections - Cross-Device Capabilities **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top Demandbase One Alternatives - [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) - 4.3/5.0 (650 reviews) - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) - 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