# How does InsideView plan to evolve in future?

Are there going to be more complex and 'smarter' ways that InsideView will offer up its insights? ie a cookied user is served up particular content on facebook or google, can IV reach similar levels of tracking etc Or at least curate content based on a person's behaviors? (example: 'this user is Very Active/somewhat active/not active on LI, so we'd recommend LI as a good/medium/bad source to prospect them')

##### Post Metadata
- Posted at: over 6 years ago
- Author title: Account Executive
- Net upvotes: 1


## Comments
### Comment 1

Hi Tony. We are always incorporating customer feedback into our product roadmap, and we're continuing to expand our capabilities around data management, CRM data health, data hygiene, etc. (we recently launched InsideView Data Integrity which helps companies gain a unified view of their customers and prospects). Bombora is one of our many partners, and we will continue growing the relationships that help Sales proactively reach and engage with the prospects with the highest propensity to buy.

##### Comment Metadata
- Posted at: over 6 years ago
- Author title: Product Marketing @ Zeplin (we're hiring!)




## Related Product
[Demandbase One](https://www.g2.com/products/demandbase-one/reviews)

## Related Category
[Account Data Management](https://www.g2.com/categories/account-data-management)

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