# Which are the best platforms for integrating content analytics with CMS?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Hey G2 community! I’m looking into the best ways to connect <a class="a a--md" elv="true" href="https://www.g2.com/categories/content-analytics">content analytics</a> directly to a CMS. Have you tried any of these tools for deeper insights while publishing?</p><ul><li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/google-analytics/reviews"><strong>Google Analytics </strong></a><strong>– Best for Real-Time Insights</strong>
</li></ul><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Seamless integration via Site Kit, Brightspot, and APIs. Provides real-time data directly inside the CMS with flexible dashboards and tracking.</p><ul><li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/semrush/reviews"><strong>Semrush </strong></a><strong>– Best for SEO Tagging Support</strong>
</li></ul><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Not a full analytics tool within the CMS, but great for keyword suggestions and SEO tagging workflows in editors like Brightspot or Storyblok.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Which of these content analytics integrations do you think adds the most value in a CMS? Have you used others worth trying?</p>

##### Post Metadata
- Posted at: 9 months ago
- Author title: Content Marketing Specialist
- Net upvotes: 2


## Comments
### Comment 1

&lt;p&gt;I’ve found Google Analytics API integration with CMS really useful for automating content performance tracking. It helps push real-time metrics into dashboards without manual tagging. Would love to see more CMSs offering built-in hooks for that kind of automation.&lt;/p&gt;

##### Comment Metadata
- Posted at: 8 months ago
- Author title: SDET - 2
- Net upvotes: 10

#### Reply 1

Building on Ravindra’s point, the automation side is underrated. The real value isn’t just seeing metrics in the CMS, it’s reducing the manual work of tagging, exporting, and stitching together performance data later.

##### Reply Metadata
- Posted at: about 2 months ago

#### Reply 2

Adding to it, I think Google Analytics is probably the safer default here because it gives you broader traffic and behavior data, but the downside is that editors can still get overwhelmed if too many metrics are surfaced inside the CMS.

##### Reply Metadata
- Posted at: about 2 months ago
- Author title: Marketing Executive


### Comment 2

We usually kept google analytics for the tracking part, just easier to see what’s working inside the CMS
and also used semrush on the side for SEO stuff, a combination of the two

##### Comment Metadata
- Posted at: about 1 month ago



### Comment 3

For us, the biggest win was not “deep analytics” but tighter feedback loops. When editors could see how recently published content was performing without switching tools, it became much easier to spot which topics or formats were actually working.

##### Comment Metadata
- Posted at: about 1 month ago



### Comment 4

&lt;p&gt;If you need a reference, explore the full content analytics category on G2: https://www.g2.com/categories/content-analytics&lt;/p&gt;

##### Comment Metadata
- Posted at: 9 months ago
- Author title: Content Marketing Specialist





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