# Best Account-Based Analytics Software *By [Julie Jung](https://research.g2.com/insights/author/julie-jung)* HubSpot Marketing Hub is the top-ranked account-based analytics software in 2026, rated 4.4 out of 5 on G2 based on 14,800+ verified reviews. For teams prioritizing dark-funnel intent signals and Salesforce alignment, 6sense Revenue Marketing delivers predictive account prioritization. Notably, Fibbler achieves the highest user rating at 4.9 stars, though with a smaller review base focused on LinkedIn-to-pipeline attribution. 1. HubSpot Marketing Hub — 4.4/5 (14,800+ reviews): CRM-native account engagement and attribution tracking 2. 6sense Revenue Marketing — 4.3/5 (1,400+ reviews): Dark-funnel account prioritization with Salesforce-native intent signals 3. Demandbase One — 4.4/5 (1,900+ reviews): Account-level intent analytics with CRM orchestration 4. AdRoll ABM (Formerly RollWorks) — 4.3/5 (600+ reviews): Account-level intent tracking inside CRM pipelines 5. Fibbler — 4.9/5 (30+ reviews): LinkedIn ads attribution to pipeline and revenue *Updated June 2026. Based on 2026 G2 verified review data across 5 products.* Account-Based Analytics software provides account-based results metrics, such as percentage of target accounts reached or lead-to-account mapping, to analyze the efficacy of a user’s account-based marketing (ABM) strategy. ABM strategies are useful for a business because they allow marketing teams to expend the most resources on prospects that have a high conversion probability. Account-Based Analytics tools enable marketing teams to analyze the efficacy of their ABM strategy to ensure they are targeting the correct prospects. They also use this software to inform future ABM strategies. Marketing teams use Account-Based Analytics software to measure the quality of leads generated from their ABM initiatives. Account-Based Analytics software is generally implemented in conjunction with other ABM solutions such as [marketing account mangement software](https://www.g2.com/categories/marketing-account-management) or [marketing account intelligence software](https://www.g2.com/categories/marketing-account-intelligence). Many Account-Based Analytics tools have some account-based content execution functionality. To qualify for inclusion in the Account-Based Analytics category, a product must: - Provide account-based results metrics, such as percentage of target accounts reached - Integrate with a sales database that can provide the data necessary for lead-to-account mapping ## Top Account-Based Analytics Software at a Glance | # | Product | Rating | Best For | What Users Say | |---|---------|--------|----------|----------------| | 1 | [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) | 4.4/5.0 (14,165 reviews) | CRM-native account engagement and attribution tracking | "[All-in-One Hubspot with Seamless Integrations and Invaluable CSM Support](https://www.g2.com/survey_responses/hubspot-marketing-hub-review-12964858)" | | 2 | [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) | 4.3/5.0 (1,419 reviews) | Dark-funnel account prioritization with Salesforce-native intent signals | "[A Great tool for finding your leads if you got some money](https://www.g2.com/survey_responses/6sense-revenue-marketing-review-12602909)" | | 3 | [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) | 4.4/5.0 (1,941 reviews) | Account-level intent analytics with CRM orchestration | "[Demandbase One: Powerful Targeting, Intent Insights, and Account-Level Visibility](https://www.g2.com/survey_responses/demandbase-one-review-12742698)" | | 4 | [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) | 4.3/5.0 (646 reviews) | Account-level intent tracking inside CRM pipelines | "[User-Friendly List Building, Excellent Media Center, and Fast, Knowledgeable Support](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-12664248)" | | 5 | [Fibbler](https://www.g2.com/products/fibbler/reviews) | 4.9/5.0 (32 reviews) | LinkedIn ads attribution to pipeline and revenue | "[Effortless Attribution Analysis with Fibbler](https://www.g2.com/survey_responses/fibbler-review-11971850)" | | 6 | [GTM Studio - Powered by ZoomInfo](https://www.g2.com/products/gtm-studio-powered-by-zoominfo/reviews) | 4.5/5.0 (3,395 reviews) | Intent-driven account targeting and audience activation | "[Amazing Platform That Helps Marketers Bridge the Gap with your Audience](https://www.g2.com/survey_responses/gtm-studio-powered-by-zoominfo-review-9742370)" | | 7 | [Influ2](https://www.g2.com/products/influ2/reviews) | 4.6/5.0 (158 reviews) | Contact-level ad engagement analytics for ABM | "[Essential CBM Tool with Smooth Onboarding](https://www.g2.com/survey_responses/influ2-review-12513408)" | | 8 | [Madison Logic Platform](https://www.g2.com/products/madison-logic-platform/reviews) | 4.3/5.0 (257 reviews) | Intent-driven account prioritization with multi-channel ABM | "[Clear Intent Signals, Great Dashboards, and Fantastic Support](https://www.g2.com/survey_responses/madison-logic-platform-review-12713269)" | | 9 | [Adobe Marketo Measure (formerly Bizible)](https://www.g2.com/products/adobe-marketo-measure-formerly-bizible/reviews) | 4.7/5.0 (142 reviews) | Salesforce-native multi-touch revenue attribution | "[Aligning with my Marketing Goals](https://www.g2.com/survey_responses/adobe-marketo-measure-formerly-bizible-review-7323946)" | | 10 | [Metadata.io](https://www.g2.com/products/metadata-io/reviews) | 4.6/5.0 (293 reviews) | Multi-channel ABM attribution inside Salesforce pipelines | "[Metadata.io Streamlines Multi-Channel Campaigns and Boosts ROI](https://www.g2.com/survey_responses/metadata-io-review-12547989)" | ## How Many Account-Based Analytics Software Products Does G2 Track? **Total Products under this Category:** 67 ### Category Stats (Jul 2026) - **Average Rating**: 4.46/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product**: Albacross (+0.09%) - Among all products in this category, Albacross recorded the largest rating increase compared to last month *Last updated: July 01, 2026* ## How Does G2 Rank Account-Based Analytics Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 30,600+ Authentic Reviews - 67+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Which Account-Based Analytics Software Is Best for Your Use Case? - **Leader:** [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - **Highest Performer:** [Fibbler](https://www.g2.com/products/fibbler/reviews) - **Easiest to Use:** [Fibbler](https://www.g2.com/products/fibbler/reviews) - **Top Trending:** [Fibbler](https://www.g2.com/products/fibbler/reviews) - **Best Free Software:** [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) --- **Sponsored** ### Influ2 People make decisions, not accounts — bring your ABM to the contact level. Act on contact-level intent, reach named buyers with ads, and make the revenue impact clear. Inlflu2 is built for the messy reality of B2B sales: - Actionable contact-level intent. Spot the moment named buyers start exploring the topics that matter to you. - Ads for selected contacts. Target buyers across all major networks and know who you reached by name — even without web forms. - Clear revenue impact. See how each contact-level engagement lifts sales conversion rates and turns into revenue. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=1038&secure%5Bchosen_at%5D=2026-07-01T20%3A59%3A57Z&secure%5Bdisplayable_resource_id%5D=1038&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=1038&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=77648&secure%5Bresource_id%5D=1038&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Faccount-based-analytics&secure%5Btoken%5D=e2c4ad245979db41ce7ad02bc73e77f2d7b502c15bac74b28e6f46bb30cca950&secure%5Burl%5D=https%3A%2F%2Fpba.influ2.com%2Fabm-ads%3Futm_source%3Dg2%26utm_medium%3Dcpc%26utm_campaign%3DG2-Clicks&secure%5Burl_type%5D=custom_url) --- ## What Are the Top-Rated Account-Based Analytics Software Products in 2026? ### 1. [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) Marketing Hub consolidates marketing tools and customer data into a unified platform, eliminating scattered point solutions and simplifying software management for modern marketing teams. Core Value Proposition: HubSpot's Marketing Hub solves three critical pain points stemming from disconnected software: fragmented customer data, inefficient execution, and wasted time on tool management. Built as part of the HubSpot CRM platform, Marketing Hub keeps customer data central to all marketing activities– enabling sales alignment and clear ROI tracking across the full platform. Key Capabilities: Unified Data Architecture: Marketing Hub stores all marketing tools and customer data on one platform. This eliminates data silos and provides complete customer context for personalized marketing at scale. Time Efficiency: Marketers save time previously spent switching between applications, reconciling data across systems, and troubleshooting integration issues that plague multi-tool marketing stacks. Smart CRM Integration: Because Marketing Hub operates as part of the HubSpot CRM platform rather than as a standalone tool, customer information, interaction history, and engagement data remain accessible within the marketing workflow without manual data transfer. Sales-Marketing Alignment: With the complete HubSpot CRM platform, marketing and sales teams work in alignment. Unified reporting ties marketing activities to revenue, proving ROI. Marketing Hub vs. Alternatives: Unlike individual marketing tools requiring manual integration and data transfer, Marketing Hub provides a native connection between email marketing, landing pages, social media management, and data analytics. This eliminates integration complexity and data sync challenges that fragment marketing operations. Marketing Hub delivers powerful capabilities without requiring extensive training, dedicated administrators, or technical implementation teams that complex enterprise platforms demand. Teams can adopt and use the system quickly, focusing on execution rather than software management. Who Should Use Marketing Hub: Marketing Hub serves marketing teams experiencing productivity loss from tool fragmentation, marketers requiring complete customer context for effective personalization, and organizations needing to demonstrate clear marketing ROI. The platform scales from small marketing teams to enterprise organizations without proportional increases in system complexity. Outcome: Marketing Hub enables marketers to save valuable time, provide personalized experiences that attract and convert the right customers at scale, and keep data at the center of everything they do– all while scaling their company, not complexity. **Average Rating:** 4.4/5.0 **Total Reviews:** 14,165 **How Do G2 Users Rate HubSpot Marketing Hub?** - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.2/10) - **Market Insights :** 8.0/10 (Category avg: 8.2/10) - **Lead Analysis :** 8.3/10 (Category avg: 8.4/10) - **Segmentation :** 8.4/10 (Category avg: 8.5/10) **Who Is the Company Behind HubSpot Marketing Hub?** - **Seller:** [HubSpot](https://www.g2.com/sellers/hubspot) - **Company Website:** https://hubspot.com - **Year Founded:** 2006 - **HQ Location:** Cambridge, Massachusetts, United States - **Twitter:** @HubSpot (784,270 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/68529/ (12,158 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Marketing Manager, Marketing Coordinator - **Top Industries:** Computer Software, Marketing and Advertising - **Company Size:** 52% Small-Business, 41% Mid-Market #### What Are HubSpot Marketing Hub's Pros and Cons? **Pros:** - Ease of Use (1981 reviews) - Email Marketing (908 reviews) - Automation (907 reviews) - Intuitive (905 reviews) - Features (879 reviews) **Cons:** - Learning Curve (656 reviews) - Missing Features (609 reviews) - Limited Features (596 reviews) - Expensive (547 reviews) - Steep Learning Curve (507 reviews) ### What Do G2 Reviewers Say About HubSpot Marketing Hub? *AI-generated summary from verified user reviews* **Pros:** - Users highlight the **ease of use** of HubSpot Marketing Hub, facilitating seamless integration and powerful automation. - Users find HubSpot's **email marketing features easy to use** , enabling powerful campaigns even for beginners. - Users value the **automation capabilities** of HubSpot Marketing Hub, enhancing efficiency in managing marketing workflows and strategies. - Users find HubSpot Marketing Hub **intuitive** , enabling effortless email and landing page creation with easy automations. - Users appreciate the **intuitive design and comprehensive features** of HubSpot Marketing Hub, enhancing marketing strategy and onboarding. **Cons:** - Users report a steep **learning curve** with HubSpot Marketing Hub, needing extensive training and onboarding to navigate features effectively. - Users find that **missing features** in HubSpot Marketing Hub limit functionality, especially for smaller teams needing flexibility. - Users find HubSpot Marketing Hub's **limited features** on cheaper plans restricts their ability to utilize workflows effectively. - Users find HubSpot Marketing Hub to be **expensive** , especially for smaller teams needing advanced features and flexibility. - Users face a **steep learning curve** with HubSpot Marketing Hub, requiring significant time and training to master. #### What Are Recent G2 Reviews of HubSpot Marketing Hub? **"[All-in-one marketing that's powerful, if you can afford the tiers](https://www.g2.com/survey_responses/hubspot-marketing-hub-review-12945877)"** **Rating:** 4.0/5.0 stars *— Vitor V.* [Read full review](https://www.g2.com/survey_responses/hubspot-marketing-hub-review-12945877) --- **"[All-in-One Hubspot with Seamless Integrations and Invaluable CSM Support](https://www.g2.com/survey_responses/hubspot-marketing-hub-review-12964858)"** **Rating:** 4.5/5.0 stars *— Jo D.* [Read full review](https://www.g2.com/survey_responses/hubspot-marketing-hub-review-12964858) --- #### What Are G2 Users Discussing About HubSpot Marketing Hub? - [What are your tips for using HubSpot Marketing Hub effectively?](https://www.g2.com/discussions/what-are-your-tips-for-using-hubspot-marketing-hub-effectively) - 3 comments - [Is HubSpot Marketing Hub worth it?](https://www.g2.com/discussions/is-hubspot-marketing-hub-worth-it) - 7 comments, 3 upvotes - [How does HubSpot Marketing Hub integrate with other tools to create a cohesive digital marketing strategy?](https://www.g2.com/discussions/how-does-hubspot-marketing-hub-integrate-with-other-tools-to-create-a-cohesive-digital-marketing-strategy) - 2 comments, 2 upvotes - [What is HubSpot Marketing Hub used for?](https://www.g2.com/discussions/what-is-hubspot-marketing-hub-used-for) - 2 comments, 2 upvotes - [What is HubSpot software?](https://www.g2.com/discussions/what-is-hubspot-software) - 1 comment ### 2. [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) 6sense Revenue Marketing is a B2B revenue marketing and account-based go-to-market (GTM) platform that helps marketing and revenue teams identify in-market accounts, prioritize buying groups, and execute coordinated engagement across digital channels using buyer intent and predictive analytics. The platform is built for B2B organizations with long sales cycles and multi-stakeholder buying processes. Typical users included CMOs, demand generation leaders, ABM managers, marketing operations teams, and revenue operations leaders. 6sense Revenue Marketing is commonly evaluated alongside ABM platforms, buyer intent data providers, and revenue intelligence solutions, but is designed to function as a centralized decision and orchestration layer within the broader go-to-market technology stack. 6sense Revenue Marketing aggregates and analyzes large volumes of first-party and third-party data, including buyer intent signals, website engagement, CRM and marketing automation platform data, firmographics, and technographics. AI-driven models asses account fit, buying stage, engagement behavior, and momentum to determine which accounts are actively researching solutions and how close they are to a purchase decision. These insights are continuously updated, allowing marketers to move beyond static lead scoring and rule-based segmentation. The platform embeds intelligence directly into campaign execution through automated workflows that connect advertising platforms, marketing automation platforms, web experiences, and sales engagement tools. Marketing teams can create dynamic audiences, trigger multi-channel campaigns, and adapt messaging and timing based on real-time buyer behavior. AI-powered agents assist with tasks such as personalized outreach, inbound follow-up, and campaign activation, helping teams scale execution while reducing manual effort. Key capabilities of 6sense Revenue Marketing include: -Buyer intent data and predictive analytics for identifying in-market accounts -Account- and buying-group-level prioritization and segmentation -Automated audience activations across advertising, email, web, and sales tools -Workflow orchestration integrated with CRM and marketing automation platforms -Reporting focused on account engagement, pipeline influence, and revenue impact Common use cases include account-based marketing (ABM/ABX), intent-based demand generation, inbound lead follow-up, pipeline acceleration, and marketing and sales alignment around shared account qualification models. 6sense Revenue Marketing is designed to support revenue-focused marketing execution rather than lead volume optimization. By aligning buyer intent data, predictive prioritization, and cross-channel activation in a single platform, it helps organizations measure marketing effectiveness based on account progression and pipeline contribution instead of surface-level engagement metrics. **Average Rating:** 4.3/5.0 **Total Reviews:** 1,419 **How Do G2 Users Rate 6sense Revenue Marketing?** - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.2/10) - **Market Insights :** 8.1/10 (Category avg: 8.2/10) - **Lead Analysis :** 7.7/10 (Category avg: 8.4/10) - **Segmentation :** 8.4/10 (Category avg: 8.5/10) **Who Is the Company Behind 6sense Revenue Marketing?** - **Seller:** [6sense](https://www.g2.com/sellers/6sense) - **Company Website:** https://www.6sense.com - **Year Founded:** 2013 - **HQ Location:** San Francisco, CA - **Twitter:** @6senseInc (16,911 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3677944/ (1,576 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Account Executive, Sales Development Representative - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 53% Mid-Market, 37% Enterprise #### What Are 6sense Revenue Marketing's Pros and Cons? **Pros:** - Intent Data (297 reviews) - Features (215 reviews) - Ease of Use (212 reviews) - Lead Generation (195 reviews) - Insights (184 reviews) **Cons:** - Steep Learning Curve (142 reviews) - Learning Curve (136 reviews) - Learning Difficulty (114 reviews) - Complexity (93 reviews) - Missing Features (87 reviews) ### What Do G2 Reviewers Say About 6sense Revenue Marketing? *AI-generated summary from verified user reviews* **Pros:** - Users value the **insightful intent data** from 6sense, which optimizes strategy and enhances ad targeting efficiency. - Users value the **insightful visibility** 6sense offers into account buying journeys, enhancing targeted advertising and marketing strategies. - Users find the **ease of use** of 6sense Revenue Marketing invaluable for streamlining outreach and maximizing sales effectiveness. - Users value the **effective lead generation** capabilities of 6sense, streamlining account targeting with valuable insights. - Users value the **clear visibility into buying journeys** provided by 6sense, enhancing strategic ad placement and engagement. **Cons:** - Users find the **steep learning curve** of 6sense challenging, often taking a long time to realize its value. - Users find the **learning curve steep** , with challenges in data interpretation and setup hindering their experience. - Users often find the **learning difficulty** of 6sense Revenue Marketing overwhelming, hindering effective data interpretation and usage. - Users find the **complexity of setup and detailed taxonomy** challenging, leading to slow value realization and data trust issues. - Users struggle with **missing features** like export limits and inadequate insights, hindering effective use of 6sense Revenue Marketing. #### What Are Recent G2 Reviews of 6sense Revenue Marketing? **"[Unifies Intent Data and Account Insights to Drive a More Predictable Pipeline](https://www.g2.com/survey_responses/6sense-revenue-marketing-review-12640352)"** **Rating:** 4.0/5.0 stars *— Anthony Y.* [Read full review](https://www.g2.com/survey_responses/6sense-revenue-marketing-review-12640352) --- **"[A Great tool for finding your leads if you got some money](https://www.g2.com/survey_responses/6sense-revenue-marketing-review-12602909)"** **Rating:** 4.0/5.0 stars *— Pankaj T.* [Read full review](https://www.g2.com/survey_responses/6sense-revenue-marketing-review-12602909) --- ### 3. [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) Demandbase is the leading, enterprise-grade account-based GTM platform for sales and marketing teams designed to make every moment and every dollar count. Since creating the category in 2013, we have been pioneering technologies to sharpen revenue teams’ ability to confidently deliver the right message to the right customers at the right time. Powered by industry-leading data, our transparent and tunable AI-enhanced model, and integrations that meet your tech stack where it is, Demandbase helps you to take meaningful action confidently and efficiently. We know that there’s no such thing as ‘one-size- fits-all’ account-based marketing and sales. That’s why we built our platform to be flexible, easily handling dynamic GTM motions, nuanced business rules, and diverse integrations that others struggle with. Demandbase One™ is your account-based GTM command center, powering your entire revenue stack. Our AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects the tools in your stack with the same data, insights, and workflows to accelerate your revenue. **Average Rating:** 4.4/5.0 **Total Reviews:** 1,941 **How Do G2 Users Rate Demandbase One?** - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.2/10) - **Market Insights :** 8.3/10 (Category avg: 8.2/10) - **Lead Analysis :** 8.3/10 (Category avg: 8.4/10) - **Segmentation :** 8.3/10 (Category avg: 8.5/10) **Who Is the Company Behind Demandbase One?** - **Seller:** [Demandbase](https://www.g2.com/sellers/demandbase) - **Company Website:** https://www.demandbase.com - **Year Founded:** 2005 - **HQ Location:** San Francisco, CA - **Twitter:** @Demandbase (21,346 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/89759/ (992 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Account Executive, Business Development Representative - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 48% Mid-Market, 32% Enterprise #### What Are Demandbase One's Pros and Cons? **Pros:** - Ease of Use (225 reviews) - Lead Generation (190 reviews) - Insights (184 reviews) - Intent Data (170 reviews) - Features (166 reviews) **Cons:** - Learning Curve (86 reviews) - Steep Learning Curve (77 reviews) - Complexity (70 reviews) - Learning Difficulty (63 reviews) - Not Intuitive (63 reviews) ### What Do G2 Reviewers Say About Demandbase One? *AI-generated summary from verified user reviews* **Pros:** - Users find Demandbase One to be **easy to use** , streamlining targeted audience building and improving workflow efficiency. - Users benefit from **comprehensive tools** in Demandbase One, enhancing account targeting, analytics, and marketing strategies effectively. - Users appreciate the **comprehensive suite of tools** in Demandbase One for effective account management and analytics. - Users find **intent data** in Demandbase One essential for efficiently identifying and targeting the right accounts. - Users value the **integrated data and seamless CRM connectivity** of Demandbase One, enhancing targeted audience building and efficiency. **Cons:** - Users find the **learning curve challenging** , as mastering features can be overwhelming and requires additional support or training. - Users find the **steep learning curve** of Demandbase One frustrating due to its overwhelming features and complex functionalities. - Users find the **steep learning curve** of Demandbase One challenging, especially for small teams and new users. - Users find the **learning difficulty** of Demandbase One challenging, particularly for those without technical skills. - Users find the **navigation challenging** in Demandbase One, making the experience less intuitive for first-time users. #### What Are Recent G2 Reviews of Demandbase One? **"[Demandbase One: Powerful Targeting, Intent Insights, and Account-Level Visibility](https://www.g2.com/survey_responses/demandbase-one-review-12742698)"** **Rating:** 4.0/5.0 stars *— Nijat I.* [Read full review](https://www.g2.com/survey_responses/demandbase-one-review-12742698) --- **"[Powerful Intent Data and Account Insights for B2B Account Prioritization](https://www.g2.com/survey_responses/demandbase-one-review-12823589)"** **Rating:** 4.5/5.0 stars *— Himanshu J.* [Read full review](https://www.g2.com/survey_responses/demandbase-one-review-12823589) --- #### What Are G2 Users Discussing About Demandbase One? - [As a beginner, how do I effectively use Demandbase One's account-based marketing feature for targeted campaigns?](https://www.g2.com/discussions/as-a-beginner-how-do-i-effectively-use-demandbase-one-s-account-based-marketing-feature-for-targeted-campaigns) - 1 upvote - [What is Demandbase ABM/ABX Cloud used for?](https://www.g2.com/discussions/what-is-demandbase-abm-abx-cloud-used-for) - [What does Insideview Data Integrity do?](https://www.g2.com/discussions/what-does-insideview-data-integrity-do) - [What is the use of Insideview Data Integrity?](https://www.g2.com/discussions/what-is-the-use-of-insideview-data-integrity) - [What does inside view do?](https://www.g2.com/discussions/what-does-inside-view-do) ### 4. [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of tools that empower mid-sized businesses to transform intricate marketing challenges into clear strategies that drive customer engagement and conversion. By leveraging advanced artificial intelligence, AdRoll streamlines the advertising process, enabling users to focus on achieving their business goals. Targeted primarily at mid-sized businesses across various industries such as ecommerce, technology, financial services, and education, AdRoll caters to marketers seeking to enhance their advertising effectiveness. The platform is particularly beneficial for those looking to implement multi-channel advertising strategies, as it offers insights into audience behavior and cross-channel attribution. This functionality allows businesses to understand the customer journey better and optimize their marketing efforts accordingly. One of the standout features of AdRoll is its ability to deliver full-funnel performance. Marketers can create and manage campaigns that span multiple channels, ensuring that their messaging reaches potential customers at various touchpoints. Additionally, the platform provides valuable audience insights, helping users identify and target the right demographics effectively. For B2B teams, AdRoll's Account-Based Marketing (ABM) capabilities, previously known as RollWorks, enhance these features by enabling account-specific targeting and multi-touch campaigns, supported by real-time buyer intelligence. AdRoll's integration capabilities further distinguish it within the advertising software category. The platform seamlessly connects with various marketing tools and systems, allowing users to consolidate their advertising efforts in one place. This integration not only simplifies campaign management but also enhances data analysis, enabling marketers to make informed decisions based on comprehensive performance metrics. With nearly two decades of data backing its operations and a reputation for award-winning support, AdRoll equips marketing teams with the resources they need to advertise more intelligently, respond quickly to market changes, and achieve their objectives efficiently. **Average Rating:** 4.3/5.0 **Total Reviews:** 646 **How Do G2 Users Rate AdRoll ABM (Formerly RollWorks)?** - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.2/10) - **Market Insights :** 8.0/10 (Category avg: 8.2/10) - **Lead Analysis :** 7.5/10 (Category avg: 8.4/10) - **Segmentation :** 8.3/10 (Category avg: 8.5/10) **Who Is the Company Behind AdRoll ABM (Formerly RollWorks)?** - **Seller:** [NextRoll](https://www.g2.com/sellers/nextroll) - **Company Website:** https://www.nextroll.com/ - **Year Founded:** 2018 - **HQ Location:** San Francisco, California - **Twitter:** @NextRoll_Inc (274 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/adroll/people/ (175 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Digital Marketing Manager, Marketing Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 58% Mid-Market, 27% Small-Business #### What Are AdRoll ABM (Formerly RollWorks)'s Pros and Cons? **Pros:** - Ease of Use (168 reviews) - Audience Targeting (105 reviews) - Targeting (102 reviews) - Intent Data (99 reviews) - Customer Support (91 reviews) **Cons:** - Learning Curve (66 reviews) - Missing Features (60 reviews) - Limited Features (45 reviews) - Campaign Issues (42 reviews) - Targeting Limitations (41 reviews) ### What Do G2 Reviewers Say About AdRoll ABM (Formerly RollWorks)? *AI-generated summary from verified user reviews* **Pros:** - Users find AdRoll ABM to be extremely **easy to use** , with excellent support making setup and integration seamless. - Users value the **precise audience targeting** of AdRoll ABM, enhancing engagement throughout customer journey stages. - Users value the **precise targeting** and comprehensive support from AdRoll ABM, enhancing their advertising effectiveness. - Users value the **powerful intent data** of AdRoll ABM for precise targeting and insightful account-level analytics. - Users value the **great customer support** from AdRoll, enhancing the onboarding experience and overall usability. **Cons:** - Users often experience a **steep learning curve** , making initial navigation of RollWorks challenging for newcomers. - Users find the **missing features** in AdRoll ABM limiting, as advanced functionalities may not adequately support their needs. - Users experience **limited features** in AdRoll ABM, particularly in segmentation options and native advertising capabilities. - Users experience **challenges with campaign tracking and lead generation** , leading to frustration with AdRoll ABM's effectiveness. - Users express frustration over **targeting limitations** , as they cannot target specific individuals and face increased costs. #### What Are Recent G2 Reviews of AdRoll ABM (Formerly RollWorks)? **"[Fantastic AdRoll Account Managers: Responsive, Insightful, and Business-Focused](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-12671350)"** **Rating:** 4.5/5.0 stars *— Austin V.* [Read full review](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-12671350) --- **"[User-Friendly List Building, Excellent Media Center, and Fast, Knowledgeable Support](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-12664248)"** **Rating:** 4.0/5.0 stars *— Melissa G.* [Read full review](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-12664248) --- #### What Are G2 Users Discussing About AdRoll ABM (Formerly RollWorks)? - [What is RollWorks Account-Based Platform used for?](https://www.g2.com/discussions/what-is-rollworks-account-based-platform-used-for) ### 5. [Fibbler](https://www.g2.com/products/fibbler/reviews) Fibbler helps you see which companies view or engage with your LinkedIn and Google Ads, connect them to pipeline and revenue in your CRM, and alert sales when it's time to reach out. **Average Rating:** 4.9/5.0 **Total Reviews:** 32 **How Do G2 Users Rate Fibbler?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.2/10) - **Market Insights :** 7.0/10 (Category avg: 8.2/10) - **Lead Analysis :** 7.6/10 (Category avg: 8.4/10) - **Segmentation :** 6.8/10 (Category avg: 8.5/10) **Who Is the Company Behind Fibbler?** - **Seller:** [Fibbler](https://www.g2.com/sellers/fibbler) - **Year Founded:** 2024 - **HQ Location:** Sweden, SE - **LinkedIn® Page:** https://www.linkedin.com/company/fibbler (3 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Computer Software, Marketing and Advertising - **Company Size:** 50% Mid-Market, 28% Small-Business #### What Are Fibbler's Pros and Cons? **Pros:** - Ease of Use (19 reviews) - Easy Setup (14 reviews) - Integrations (14 reviews) - Helpful (9 reviews) - Attribution Accuracy (8 reviews) **Cons:** - Restrictions (2 reviews) - Ads Integration (1 reviews) - Campaign Management (1 reviews) - Filtering Issues (1 reviews) - Integration Issues (1 reviews) ### What Do G2 Reviewers Say About Fibbler? *AI-generated summary from verified user reviews* **Pros:** - Users commend Fibbler for its **remarkably simple setup** , enabling effortless tracking and optimizing of LinkedIn ads. - Users appreciate the **easy setup** of Fibbler, enabling quick integration and immediate access to valuable data. - Users value Fibbler's **seamless integrations** with HubSpot and LinkedIn, enhancing data accessibility for actionable insights. - Users appreciate the **detailed insights** Fibbler provides, enhancing ad efficiency and transparency in campaign performance. - Users appreciate the **attribution accuracy** of Fibbler, enabling clear insights into marketing spend and its influence. **Cons:** - Users find the **date filtering too limited** , restricting their ability to analyze results effectively over custom ranges. - Users desire a **stronger integration with LinkedIn Ads** to enhance campaign management based on Fibbler's data. - Users desire a **stronger integration with LinkedIn Ads** for easier campaign management based on Fibbler's data. - Users find the **date filtering too limited** in Fibbler, hindering detailed analysis with specific date ranges. - Users find the **integration issues with Teams** inconvenient, affecting streamlined communication through Fibbler. #### What Are Recent G2 Reviews of Fibbler? **"[Effortless Attribution Analysis with Fibbler](https://www.g2.com/survey_responses/fibbler-review-11971850)"** **Rating:** 5.0/5.0 stars *— Anand V.* [Read full review](https://www.g2.com/survey_responses/fibbler-review-11971850) --- **"[One Stop Shop to get Pipeline Visibility for your LinkedIn ABM Program](https://www.g2.com/survey_responses/fibbler-review-12103387)"** **Rating:** 5.0/5.0 stars *— Mithun R.* [Read full review](https://www.g2.com/survey_responses/fibbler-review-12103387) --- ### 6. [GTM Studio - Powered by ZoomInfo](https://www.g2.com/products/gtm-studio-powered-by-zoominfo/reviews) Note: GTM Studio is the upgraded version of ZoomInfo Marketing and ZoomInfo Operations. GTM Studio is ZoomInfo's AI-powered go-to-market canvas that unifies signals, systems, and teams in one intelligent workspace so plays fire automatically, moments aren't missed, and reps always know what to do next. Designed for RevOps and marketing teams, GTM Studio eliminates tool sprawl by connecting CRM, marketing, sales, and third-party data into a single live canvas - giving every team a complete, AI-ready view of their market. At the core of GTM Studio is built-in waterfall enrichment that automatically fills in missing contact and account data across 25+ vendors, so the data powering every play is always complete and actionable. AI-powered insights surface buying signals in real time, helping teams respond to in-market buyers in under five minutes - before competitors have even pulled a list. Every insight is grounded in your ICP, so GTM decisions are faster, sharper, and more informed. GTM Studio is built for speed to execution. A library of pre-built plays - including inbound acceleration, champion tracking, and competitive displacement - can be launched in a single click, with no tickets, no engineering support, and no waiting. Custom plays can be designed, tested, and scaled without code or developer involvement, compressing what used to take weeks into minutes. Specialized AI agents handle enrichment, scoring, routing, and message creation automatically, so teams stay focused on results rather than operations. GTM Studio integrates with the tools revenue teams already rely on - Salesforce, HubSpot, Salesloft, Gong, Slack, and 50+ more - ensuring signals flow freely across the stack and execution happens without friction. Built-in analytics measure what's working in real time, while automated workflows and alerts keep teams responsive to every change in GTM data. The result is a GTM motion that runs on its own - where top-performing teams launch more than 50 plays per quarter, expansion campaigns that once took three weeks go live in 30 minutes, and every seller always knows exactly where to focus next. **Average Rating:** 4.5/5.0 **Total Reviews:** 3,395 **How Do G2 Users Rate GTM Studio - Powered by ZoomInfo?** - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.2/10) - **Market Insights :** 8.3/10 (Category avg: 8.2/10) - **Lead Analysis :** 8.3/10 (Category avg: 8.4/10) - **Segmentation :** 8.4/10 (Category avg: 8.5/10) **Who Is the Company Behind GTM Studio - Powered by ZoomInfo?** - **Seller:** [ZoomInfo](https://www.g2.com/sellers/zoominfo-26a9872a-d61e-4832-ab53-5e972b230706) - **Company Website:** https://www.zoominfo.com/ - **Year Founded:** 2000 - **HQ Location:** Vancouver, WA - **Twitter:** @ZoomInfo (23,515 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/zoominfo/ (4,221 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 63% Mid-Market, 24% Enterprise #### What Are GTM Studio - Powered by ZoomInfo's Pros and Cons? **Pros:** - Features (27 reviews) - Lead Generation (26 reviews) - Ease of Use (25 reviews) - Data Accuracy (20 reviews) - Data Quality (19 reviews) **Cons:** - Expensive (16 reviews) - Data Inaccuracy (13 reviews) - Cost (11 reviews) - Learning Curve (10 reviews) - Complexity (9 reviews) ### What Do G2 Reviewers Say About GTM Studio - Powered by ZoomInfo? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **reliable B2B contact data** and effective filtering options that enhance targeted prospecting and campaign efficiency. - Users value the **accuracy of data and intent signals** , enhancing effective targeting and demand generation campaigns. - Users find the **ease of use** of GTM Studio beneficial for lead enrichment and effective segmentation. - Users appreciate the **reliable and accurate B2B contact data** from GTM Studio, enhancing targeted prospecting and campaign efficiency. - Users value the **high-quality B2B contact data** in GTM Studio, enhancing targeted outreach and campaign efficiency. **Cons:** - Users find the **pricing too high** for smaller teams, making it less accessible for those on a budget. - Users experience **data inaccuracy** , with outdated information and missing data for niche roles hindering effectiveness. - Users find the **pricing to be high** , making it less accessible for smaller teams with limited budgets. - Users find the **learning curve steep** initially due to the platform’s complexity and extensive features. - Users often find the **platform complex** , requiring training and internal processes to navigate effectively. #### What Are Recent G2 Reviews of GTM Studio - Powered by ZoomInfo? **"[Account Exectuive](https://www.g2.com/survey_responses/gtm-studio-powered-by-zoominfo-review-9414756)"** **Rating:** 5.0/5.0 stars *— Alex P.* [Read full review](https://www.g2.com/survey_responses/gtm-studio-powered-by-zoominfo-review-9414756) --- **"[Amazing Platform That Helps Marketers Bridge the Gap with your Audience](https://www.g2.com/survey_responses/gtm-studio-powered-by-zoominfo-review-9742370)"** **Rating:** 5.0/5.0 stars *— Verified User in Hospital & Health Care* [Read full review](https://www.g2.com/survey_responses/gtm-studio-powered-by-zoominfo-review-9742370) --- #### What Are G2 Users Discussing About GTM Studio - Powered by ZoomInfo? - [What impact has Chorus by ZoomInfo had on the enhancement of sales conversations and customer insights?](https://www.g2.com/discussions/what-impact-has-chorus-by-zoominfo-had-on-the-enhancement-of-sales-conversations-and-customer-insights) - [What is Chorus.ai used for?](https://www.g2.com/discussions/what-is-chorus-ai-used-for) - [What is ZoomInfo MarketingOS used for?](https://www.g2.com/discussions/what-is-zoominfo-marketingos-used-for) - [What are ZoomInfo scoops?](https://www.g2.com/discussions/what-are-zoominfo-scoops) - [What information does ZoomInfo provide?](https://www.g2.com/discussions/what-information-does-zoominfo-provide) ### 7. [Influ2](https://www.g2.com/products/influ2/reviews) People make decisions, not accounts — bring your ABM to the contact level. Act on contact-level intent, reach named buyers with ads, and make the revenue impact clear. Inlflu2 is built for the messy reality of B2B sales: - Actionable contact-level intent. Spot the moment named buyers start exploring the topics that matter to you. - Ads for selected contacts. Target buyers across all major networks and know who you reached by name — even without web forms. - Clear revenue impact. See how each contact-level engagement lifts sales conversion rates and turns into revenue. **Average Rating:** 4.6/5.0 **Total Reviews:** 158 **How Do G2 Users Rate Influ2?** - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.2/10) - **Market Insights :** 8.0/10 (Category avg: 8.2/10) - **Lead Analysis :** 9.1/10 (Category avg: 8.4/10) - **Segmentation :** 8.9/10 (Category avg: 8.5/10) **Who Is the Company Behind Influ2?** - **Seller:** [Influ2](https://www.g2.com/sellers/influ2) - **Company Website:** https://www.influ2.com/ - **Year Founded:** 2017 - **HQ Location:** Sunnyvale, 1250 Borregas Avenue #44, CA 94089, USA - **Twitter:** @influ2_on (381 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/18119989/ (138 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Digital Marketing Manager, Marketing Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 65% Mid-Market, 18% Enterprise #### What Are Influ2's Pros and Cons? **Pros:** - Customer Support (23 reviews) - Audience Targeting (19 reviews) - Targeting (18 reviews) - Ease of Use (17 reviews) - Engagement (16 reviews) **Cons:** - Ad Issues (6 reviews) - Limited Reporting (4 reviews) - Ad Management Issues (3 reviews) - Complex Setup (3 reviews) - Ad Management (2 reviews) ### What Do G2 Reviewers Say About Influ2? *AI-generated summary from verified user reviews* **Pros:** - Users commend the **exceptional customer support** at Influ2, especially noting helpful guidance and timely assistance from the team. - Users highlight the **precise audience targeting** of Influ2, significantly improving engagement and effectiveness in ABM efforts. - Users value Influ2 for its **hyper-personalized targeting** , enhancing engagement with decision-makers and improving campaign precision. - Users find Influ2 to be **intuitive and easy to use** , streamlining onboarding and enhancing overall effectiveness for campaigns. - Users value the **precise targeting and engagement capabilities** of Influ2, enhancing their account-based marketing efforts significantly. **Cons:** - Users face **ad issues** such as insufficient ad group capacity and unclear metrics across multiple platforms. - Users find the **limited reporting** features of Influ2 make performance tracking and campaign planning challenging. - Users experience **ad management issues** such as limited ad group space and insufficient match rates, affecting user satisfaction. - Users find the **complex setup** of Influ2 challenging, though support during onboarding helps mitigate issues. - Users note the **limited ad group space** and desire for improved match rates in Influ2's ad management. #### What Are Recent G2 Reviews of Influ2? **"[Excellent for Tracking Marketing Traffic and Interested Leads](https://www.g2.com/survey_responses/influ2-review-12785652)"** **Rating:** 4.5/5.0 stars *— Prajwal E.* [Read full review](https://www.g2.com/survey_responses/influ2-review-12785652) --- **"[Essential CBM Tool with Smooth Onboarding](https://www.g2.com/survey_responses/influ2-review-12513408)"** **Rating:** 4.5/5.0 stars *— Jay A.* [Read full review](https://www.g2.com/survey_responses/influ2-review-12513408) --- #### What Are G2 Users Discussing About Influ2? - [What is Influ2 used for?](https://www.g2.com/discussions/what-is-influ2-used-for) ### 8. [Madison Logic Platform](https://www.g2.com/products/madison-logic-platform/reviews) Madison Logic is a global multi-channel Account-Based Marketing (ABM) media activation and measurement platform designed to assist enterprise marketers in identifying and engaging with key accounts throughout the customer journey. By leveraging unique proprietary data, Madison Logic empowers organizations to pinpoint the accounts that are most likely to convert, thereby enhancing their marketing strategies and accelerating sales cycles. The target audience for Madison Logic primarily includes marketers and sales professionals within large enterprises who are focused on optimizing their ABM strategies. These professionals often face challenges in identifying the right accounts and engaging with the influential members of the buying committee. Madison Logic addresses these challenges by providing a comprehensive solution that integrates data-driven insights with multi-channel engagement strategies. This allows users to connect with potential customers more effectively and efficiently. One of the key features of the ML Platform is its ability to utilize proprietary data to identify high-value accounts. This data-driven approach not only helps in recognizing potential buyers but also enables marketers to tailor their outreach efforts based on the specific needs and behaviors of these accounts. Additionally, the platform supports engagement across various channels, including account-based Content Syndication, Display Advertising, Connected TV advertising, Podcast Advertising, and social media advertising with LinkedIn Ads, ensuring that marketers can reach their target audience wherever they are most active. This multi-channel capability is essential for maximizing engagement and driving conversions. Another significant benefit of the Madison Logic platform is its measurement and analytics capabilities. Users can track the performance of their cross-channel campaigns within their ABM strategy, allowing for data-informed decisions to optimize marketing efforts, improve ROI, and validate the impact of their investment. By providing insights into which strategies are most effective, Madison Logic helps organizations refine their approach and allocate resources more efficiently, ultimately leading to faster sales cycles and increased revenue. Overall, Madison Logic stands out in the ABM landscape by combining advanced data analytics with a robust multi-channel engagement framework. This unique combination enables enterprise marketers to not only identify and engage with the right accounts but also to measure and optimize their efforts effectively, making it a valuable tool for any organization looking to enhance its ABM initiatives. **Average Rating:** 4.3/5.0 **Total Reviews:** 257 **How Do G2 Users Rate Madison Logic Platform?** - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.2/10) - **Market Insights :** 8.5/10 (Category avg: 8.2/10) - **Lead Analysis :** 8.2/10 (Category avg: 8.4/10) - **Segmentation :** 8.3/10 (Category avg: 8.5/10) **Who Is the Company Behind Madison Logic Platform?** - **Seller:** [Madison Logic](https://www.g2.com/sellers/madison-logic) - **Company Website:** https://www.madisonlogic.com - **Year Founded:** 2005 - **HQ Location:** New York, NY - **Twitter:** @madisonlogic (1,558 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/madison-logic (288 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Marketing Manager, Digital Marketing Manager - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 46% Mid-Market, 40% Enterprise #### What Are Madison Logic Platform's Pros and Cons? **Pros:** - Ease of Use (24 reviews) - Lead Generation (14 reviews) - Lead Quality (11 reviews) - Insights Value (10 reviews) - Integrations (10 reviews) **Cons:** - Not Intuitive (6 reviews) - Learning Curve (5 reviews) - Inadequate Reporting (4 reviews) - Lead Quality (4 reviews) - Missing Features (4 reviews) ### What Do G2 Reviewers Say About Madison Logic Platform? *AI-generated summary from verified user reviews* **Pros:** - Users find the **ease of use** of Madison Logic Platform enhances campaign management and strategic decision-making effectively. - Users praise the **flexibility and efficiency** of Madison Logic's lead generation platform, enhancing campaign success and targeting efforts. - Users value the **high lead quality** Madison Logic Platform provides, enhancing campaign efficiency and driving client satisfaction. - Users value the **actionable insights** from Madison Logic Platform, enhancing campaign performance and aligning with demand goals. - Users value the **seamless integrations** of Madison Logic Platform, enhancing efficiency in targeting and reporting through various channels. **Cons:** - Users find the platform **not intuitive** , especially newcomers struggling with navigation and understanding key functionalities. - Users find the **learning curve steep** , struggling with navigation and intuitiveness for new users and reporting. - Users express concern over **inadequate reporting** , noting delays and a lack of responsiveness in receiving insights. - Users report **performance issues with lead quality** , noting inconsistencies and a need for improved platform intuitiveness. - Users are frustrated by the **missing features** in Madison Logic Platform, limiting flexibility and integration across dashboards and campaigns. #### What Are Recent G2 Reviews of Madison Logic Platform? **"[Clear Intent Signals, Great Dashboards, and Fantastic Support](https://www.g2.com/survey_responses/madison-logic-platform-review-12713269)"** **Rating:** 5.0/5.0 stars *— Harshal D.* [Read full review](https://www.g2.com/survey_responses/madison-logic-platform-review-12713269) --- **"[Robust Dashboard with Easy Setup but Minor Hiccups](https://www.g2.com/survey_responses/madison-logic-platform-review-12724100)"** **Rating:** 4.0/5.0 stars *— Adam M.* [Read full review](https://www.g2.com/survey_responses/madison-logic-platform-review-12724100) --- #### What Are G2 Users Discussing About Madison Logic Platform? - [What is Madison Logic Platform used for?](https://www.g2.com/discussions/what-is-madison-logic-platform-used-for) ### 9. [Adobe Marketo Measure (formerly Bizible)](https://www.g2.com/products/adobe-marketo-measure-formerly-bizible/reviews) Every-touch revenue attribution and advanced AI-driven revenue planning to enable every marketer—from CMO to channel manager—to discover customer journeys, impact digital transformations, and power company growth. **Average Rating:** 4.7/5.0 **Total Reviews:** 142 **How Do G2 Users Rate Adobe Marketo Measure (formerly Bizible)?** - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.2/10) - **Market Insights :** 9.0/10 (Category avg: 8.2/10) - **Lead Analysis :** 9.3/10 (Category avg: 8.4/10) - **Segmentation :** 9.4/10 (Category avg: 8.5/10) **Who Is the Company Behind Adobe Marketo Measure (formerly Bizible)?** - **Seller:** [Adobe](https://www.g2.com/sellers/adobe) - **Year Founded:** 1982 - **HQ Location:** San Jose, CA - **Twitter:** @Adobe (956,842 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1480/ (42,087 employees on LinkedIn®) - **Ownership:** NASDAQ:ADBE **Who Uses This Product?** - **Who Uses This:** Marketing Operations Manager, Digital Marketing Manager - **Top Industries:** Computer Software, Marketing and Advertising - **Company Size:** 71% Mid-Market, 18% Small-Business #### What Are Recent G2 Reviews of Adobe Marketo Measure (formerly Bizible)? **"[Aligning with my Marketing Goals](https://www.g2.com/survey_responses/adobe-marketo-measure-formerly-bizible-review-7323946)"** **Rating:** 4.0/5.0 stars *— Kanhaiya B.* [Read full review](https://www.g2.com/survey_responses/adobe-marketo-measure-formerly-bizible-review-7323946) --- **"[Clearly Shows Which Marketing Efforts Drive Deals and Revenue](https://www.g2.com/survey_responses/adobe-marketo-measure-formerly-bizible-review-12285045)"** **Rating:** 4.5/5.0 stars *— Akshay M.* [Read full review](https://www.g2.com/survey_responses/adobe-marketo-measure-formerly-bizible-review-12285045) --- ### 10. [Metadata.io](https://www.g2.com/products/metadata-io/reviews) The B2B Paid Digital Platform designed to optimize Ad Spend into Revenue with precision, efficiency, and AI-agents. While exceptionally designed for an ABM use, Metadata fits perfectly into broader Demand Generation approaches too. Metadata consolidates Paid Social and Paid Search channels into one platform. Allowing teams to scale, manage, and report on campaigns across channels. Metadata's AI optimizes campaigns across channels for metrics based on data from your CRM/MAP like meetings, pipeline, and revenue. The alternative is manually optimizing each channel, separately, for the top-of-funnel metrics available within native channels like cost-per-click. Metadata's target market focuses on leading marketing teams across SaaS industries who invest in Paid Social and Paid Search for customer acquisition. Metadata allows lean teams to hit large pipeline numbers. Key features of Metadata include: - Patented Audience Targeting - Programmed Experimentation at Scale - Unified Campaign Management and Reporting - Autonomous Bottom of Funnel Optimizations - Unlocking untapped B2B channels (Facebook, Instagram, Reddit, X etc) - Lead Enrichment Customers Include: Zoom, UserTesting, Apptio, Notion, Gainsight, Cisco, HPE, Cvent, BigID, LogicMonitor, AwardCo, Writer, Decisions.com, Monotype, Planful, Wrike, Own, Brex and more. **Average Rating:** 4.6/5.0 **Total Reviews:** 293 **How Do G2 Users Rate Metadata.io?** - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.2/10) - **Market Insights :** 8.5/10 (Category avg: 8.2/10) - **Lead Analysis :** 9.0/10 (Category avg: 8.4/10) - **Segmentation :** 8.8/10 (Category avg: 8.5/10) **Who Is the Company Behind Metadata.io?** - **Seller:** [Metadata](https://www.g2.com/sellers/metadata) - **Company Website:** https://www.metadata.io - **Year Founded:** 2015 - **HQ Location:** Broomfield, Colorado - **Twitter:** @metadataio (743 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/6391875/ (138 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Digital Marketing Manager, Marketing Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 66% Mid-Market, 20% Small-Business #### What Are Metadata.io's Pros and Cons? **Pros:** - Automation (12 reviews) - Efficiency (12 reviews) - Ease of Use (10 reviews) - Time-saving (10 reviews) - Audience Targeting (8 reviews) **Cons:** - Campaign Management (3 reviews) - Complexity (3 reviews) - Expensive (3 reviews) - Inadequate Reporting (3 reviews) - Learning Difficulty (3 reviews) ### What Do G2 Reviewers Say About Metadata.io? *AI-generated summary from verified user reviews* **Pros:** - Users find **automation capabilities** in Metadata.io invaluable, simplifying campaign management and enhancing data-driven decision-making. - Users commend Metadata.io for its **efficient campaign management** , simplifying ad launches and performance tracking across platforms. - Users love the **ease of use** of Metadata.io, simplifying ad management across multiple platforms effortlessly. - Users love the **time-saving features** of Metadata.io, simplifying campaign management across multiple platforms efficiently. - Users love the **efficient audience targeting** of Metadata.io, simplifying the process of reaching their target market. **Cons:** - Users find the **inefficiency in changing active campaigns** frustrating, wishing for a more centralized management system. - Users find the **complexity** of Metadata.io overwhelming, especially regarding reporting interfaces and real-time optimization limitations. - Users find Metadata.io to be **expensive** , with high costs and inflexible payment models burdening startups. - Users find the **inadequate reporting** in Metadata.io frustrating, complicating data analysis and campaign management. - Users find the **learning difficulty** of Metadata.io overwhelming, especially for those less experienced with paid media. #### What Are Recent G2 Reviews of Metadata.io? **"[AI-Powered Ads That Drive Real Pipeline](https://www.g2.com/survey_responses/metadata-io-review-13051730)"** **Rating:** 5.0/5.0 stars *— Andrew B.* [Read full review](https://www.g2.com/survey_responses/metadata-io-review-13051730) --- **"[Metadata.io Streamlines Multi-Channel Campaigns and Boosts ROI](https://www.g2.com/survey_responses/metadata-io-review-12547989)"** **Rating:** 5.0/5.0 stars *— Kaitlyn T.* [Read full review](https://www.g2.com/survey_responses/metadata-io-review-12547989) --- #### What Are G2 Users Discussing About Metadata.io? - [What is Metadata.io used for?](https://www.g2.com/discussions/what-is-metadata-io-used-for) - 1 comment ### 11. [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) Marketo Engage is a comprehensive, AI-powered marketing automation platform that enables teams to scale personalized buyer engagement and drive predictable pipeline and revenue growth. It helps attract the right buyers, nurture them across channels and journeys, align sales and marketing efforts, and deliver insights that maximize marketing’s impact on revenue. As a centralized hub for cross-channel campaign orchestration and execution, Adobe Marketo Engage supports businesses of all sizes—helping them acquire, nurture, expand, and retain customers along complex buying journeys. By integrating with sales tools, it streamlines marketing automation, campaign management, and lead nurturing. Whether you’re a fast-growing small business or a global enterprise, Marketo Engage empowers marketing teams to launch more campaigns, generate more sales-ready leads, and boost sales performance. Backed by proven technology, comprehensive services, and expert guidance, Marketo Engage helps thousands of companies worldwide transform marketing from a cost center into a revenue driver. **Average Rating:** 4.1/5.0 **Total Reviews:** 3,012 **How Do G2 Users Rate Adobe Marketo Engage?** - **Has the product been a good partner in doing business?:** 7.7/10 (Category avg: 9.2/10) - **Market Insights :** 8.2/10 (Category avg: 8.2/10) - **Lead Analysis :** 8.1/10 (Category avg: 8.4/10) - **Segmentation :** 8.4/10 (Category avg: 8.5/10) **Who Is the Company Behind Adobe Marketo Engage?** - **Seller:** [Adobe](https://www.g2.com/sellers/adobe) - **Company Website:** https://adobe.com - **Year Founded:** 1982 - **HQ Location:** San Jose, CA - **Twitter:** @Adobe (956,842 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1480/ (42,087 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Marketing Manager, Marketing Operations Manager - **Top Industries:** Computer Software, Marketing and Advertising - **Company Size:** 54% Mid-Market, 25% Enterprise #### What Are Adobe Marketo Engage's Pros and Cons? **Pros:** - Ease of Use (192 reviews) - Automation (185 reviews) - Features (142 reviews) - Integrations (129 reviews) - Marketing Automation (119 reviews) **Cons:** - Learning Curve (176 reviews) - Steep Learning Curve (135 reviews) - Not Intuitive (108 reviews) - Complexity (99 reviews) - Expensive (87 reviews) ### What Do G2 Reviewers Say About Adobe Marketo Engage? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Adobe Marketo Engage, enabling effective campaign automation and seamless tool integration. - Users value the **extensive automation capabilities** of Adobe Marketo Engage, enhancing efficient engagement and workflow management. - Users value the **seamless integration and advanced personalization** features for effective and automated marketing campaigns. - Users appreciate the **strong integration capabilities** of Marketo Engage, enhancing their productivity and tool efficiency. - Users value the **efficacy of marketing automation** in Adobe Marketo Engage, enhancing campaign personalization and optimization significantly. **Cons:** - Users find the **learning curve steep** in Adobe Marketo Engage, making it challenging to navigate its complex features. - Users find the software has a **steep learning curve** , making it challenging for those unfamiliar with marketing automation tools. - Users find Adobe Marketo Engage **not intuitive** , as its UI feels outdated and isn't friendly for new users. - Users face **complexity challenges** with campaign and file management in Adobe Marketo Engage, requiring significant investment in time and learning. - Users find Marketo Engage to be **extremely expensive** , affecting accessibility and value compared to competitors. #### What Are Recent G2 Reviews of Adobe Marketo Engage? **"[The Most Powerful Marketing Operations & Automation Tool](https://www.g2.com/survey_responses/adobe-marketo-engage-review-8166383)"** **Rating:** 5.0/5.0 stars *— Robyn H.* [Read full review](https://www.g2.com/survey_responses/adobe-marketo-engage-review-8166383) --- **"[Scalable, Flexible Platform for Complex Marketing Automation](https://www.g2.com/survey_responses/adobe-marketo-engage-review-12880708)"** **Rating:** 4.0/5.0 stars *— Lindsay C.* [Read full review](https://www.g2.com/survey_responses/adobe-marketo-engage-review-12880708) --- #### What Are G2 Users Discussing About Adobe Marketo Engage? - [How does Adobe Marketo Engage enable marketers to create more personalized and effective marketing campaigns?](https://www.g2.com/discussions/how-does-adobe-marketo-engage-enable-marketers-to-create-more-personalized-and-effective-marketing-campaigns) - 1 comment - [What is Adobe Marketo Engage used for?](https://www.g2.com/discussions/what-is-adobe-marketo-engage-used-for) - 2 comments, 2 upvotes - [What is Marketo Sales Connect (formerly ToutApp) used for?](https://www.g2.com/discussions/what-is-marketo-sales-connect-formerly-toutapp-used-for) - [Who uses Marketo?](https://www.g2.com/discussions/who-uses-marketo) - 2 comments - [Is marketo a CRM?](https://www.g2.com/discussions/is-marketo-a-crm) - 3 comments ### 12. [Dreamdata](https://www.g2.com/products/dreamdata/reviews) Dreamdata is a B2B Attribution Platform that gives marketing teams the most complete view of their customer journey anywhere - so they always know what's working and where to invest next. Built for B2B marketers who need to show impact, Dreamdata lets you answer any question on marketing's revenue contribution instantly. Every number trace back to the source including those generated by AI. No waiting for Ops. No black-box reporting. Just numbers that you can stake your reputation on. Scalable Reporting: Measure the ROI of every GTM activity across your full customer journey - from first anonymous touch to closed deal. Campaign Optimization: See exactly which channels, campaigns, and content drive pipeline, so you know where to invest more and where to cut. Audience Targeting: Build dynamic audiences from your pipeline data and sync them directly to your ad platforms to target in-market accounts. Conversions Sync: Feed enriched pipeline data back to your ad platforms automatically, so your campaigns optimize for revenue not just clicks. Try Dreamdata with your own data before you commit. **Average Rating:** 4.7/5.0 **Total Reviews:** 261 **How Do G2 Users Rate Dreamdata?** - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.2/10) - **Market Insights :** 8.5/10 (Category avg: 8.2/10) - **Lead Analysis :** 8.6/10 (Category avg: 8.4/10) - **Segmentation :** 8.7/10 (Category avg: 8.5/10) **Who Is the Company Behind Dreamdata?** - **Seller:** [dreamdata.io](https://www.g2.com/sellers/dreamdata-io) - **Company Website:** https://dreamdata.io/ - **Year Founded:** 2018 - **HQ Location:** Copenhagen, Capital Region - **Twitter:** @DreamdataIO (291 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/dreamdata-io (103 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Head of Marketing, Marketing Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 59% Mid-Market, 33% Small-Business #### What Are Dreamdata's Pros and Cons? **Pros:** - Insights (47 reviews) - Analytics (39 reviews) - Attribution Accuracy (38 reviews) - Helpful (36 reviews) - Integrations (31 reviews) **Cons:** - Learning Curve (20 reviews) - Missing Features (13 reviews) - Inadequate Reporting (10 reviews) - Not Intuitive (10 reviews) - Complex Setup (9 reviews) ### What Do G2 Reviewers Say About Dreamdata? *AI-generated summary from verified user reviews* **Pros:** - Users value the **in-depth customer journey insights** provided by Dreamdata, enhancing their marketing efforts significantly. - Users value the **detailed insights** from Dreamdata, enhancing their understanding of customer journeys and performance analytics. - Users value the **attribution accuracy** of Dreamdata, gaining deep insights into customer journeys and impact on revenue. - Users value the **invaluable insights** from Dreamdata, enhancing understanding of customer journeys and driving impactful improvements. - Users value the **seamless integrations** of Dreamdata, enhancing their marketing strategies with continuous updates and new features. **Cons:** - Users experience a **steep learning curve** with Dreamdata, feeling overwhelmed and finding navigation challenging initially. - Users find **missing features** in Dreamdata, such as time comparison and funnel reports, limiting their data analysis capabilities. - Users highlight **inadequate reporting** , noting a lack of custom reports and essential funnel tracking features. - Users find the platform **not intuitive** , citing a steep learning curve and clunky navigation as major hurdles. - Users find the **complex setup** of Dreamdata time-consuming, requiring effort to connect data sources effectively. #### What Are Recent G2 Reviews of Dreamdata? **"[Dreamdata helps you make better data-driven decisions](https://www.g2.com/survey_responses/dreamdata-review-8890082)"** **Rating:** 4.5/5.0 stars *— Kürşat K.* [Read full review](https://www.g2.com/survey_responses/dreamdata-review-8890082) --- **"[Dreamdata Delivers Clear Multi-Touch Attribution and Customer Journey Insights](https://www.g2.com/survey_responses/dreamdata-review-12631818)"** **Rating:** 5.0/5.0 stars *— Daniel M.* [Read full review](https://www.g2.com/survey_responses/dreamdata-review-12631818) --- #### What Are G2 Users Discussing About Dreamdata? - [What is Dreamdata used for?](https://www.g2.com/discussions/what-is-dreamdata-used-for) ### 13. [Factors.AI](https://www.g2.com/products/factors-ai/reviews) Factors.ai is an AI ABM co-worker built for B2B GTM teams. It helps teams identify high-intent accounts, understand how those accounts move across their website, CRM, ad platforms, and campaigns, and turn that activity into a qualified pipeline. At its core, Factors.ai is built on a strong first-party data foundation. The platform identifies more than 75% of companies visiting your website, the highest in the industry, and tracks how those accounts move across pages, channels, and campaigns. This gives marketing and sales teams a reliable account-level view of buyer activity, even when visitors never fill out forms. Factors also include LinkedIn AdPilot and Google AdPilot, purpose-built tools for running ABM on LinkedIn and Google. AdPilot activates high-intent accounts throughout your campaigns, helping teams reach the right companies, control ad exposure, and understand how advertising influences the pipeline. Factors.ai enriches this activity with third-party company and firmographic data to provide more context about visiting accounts and help teams understand which companies match their ideal customer profile. Teams use Factors.ai to understand which accounts are researching them and activate that data across marketing and sales workflows. Key capabilities include: • Scout agents: Agents automate your marketing and sales tasks like account research, email creation & reach-out, campaign optimization, list maintenance and so much more based on boundaries you define. • Scout assistant: Scout keeps an eye on your revenue pipeline and surfaces any anomalies, while helping you build your GTM playbook. Within seconds, Scout can answer questions on revenue dips, campaign performance, high-intent accounts, and anything you want to know about your pipeline. • Website visitor identification: Identify more than 75% of companies visiting your website and track how those accounts move across pages, campaigns, and channels. • First-party and third-party data enrichment: Combine website activity with firmographic and company data to better understand who visiting accounts are. • Account segmentation and targeting: Segment accounts based on ICP fit, intent signals, and engagement activity to prioritize outreach and campaigns. • Lead and account scoring: Score accounts based on firmographic attributes, engagement signals, and behavioral data to identify high-potential opportunities. • LinkedIn and Google ad activation: Automatically create audiences and improve ad targeting through LinkedIn AdPilot and Google AdPilot. More than 1,000 GTM teams, including Sprinklr, Freshworks, and Celonis, use Factors.ai to run ABM programs, optimize advertising, and generate pipeline faster. Explore Factors.ai in action: https://www.factors.ai/ **Average Rating:** 4.5/5.0 **Total Reviews:** 190 **How Do G2 Users Rate Factors.AI?** - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.2/10) - **Market Insights :** 8.4/10 (Category avg: 8.2/10) - **Lead Analysis :** 8.5/10 (Category avg: 8.4/10) - **Segmentation :** 8.7/10 (Category avg: 8.5/10) **Who Is the Company Behind Factors.AI?** - **Seller:** [Factors.AI](https://www.g2.com/sellers/factors-ai) - **Company Website:** https://www.factors.ai/ - **Year Founded:** 2020 - **HQ Location:** Stamford, US - **Twitter:** @factorsai (219 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/factors-ai/ (102 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Founder - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 53% Mid-Market, 38% Small-Business #### What Are Factors.AI's Pros and Cons? **Pros:** - Ease of Use (27 reviews) - Insights (26 reviews) - Analytics (22 reviews) - Customer Support (19 reviews) - Intent Data (18 reviews) **Cons:** - Lack of Information (10 reviews) - Learning Curve (10 reviews) - Missing Features (10 reviews) - Steep Learning Curve (9 reviews) - Identification Issues (6 reviews) ### What Do G2 Reviewers Say About Factors.AI? *AI-generated summary from verified user reviews* **Pros:** - Users find the **ease of use** of Factors.AI impressive, making data analysis and tracking straightforward and intuitive. - Users value the **detailed data and intuitive interface** of Factors.AI, enabling quick insights for informed decision-making. - Users value the **detailed analytics** provided by Factors.AI, simplifying insight access and decision-making across campaigns. - Users appreciate the **outstanding customer support** from Factors.AI, which enhances their platform experience and implementation. - Users value the **real-time tracking of buyer intent** with Factors.AI, enhancing their outreach effectiveness significantly. **Cons:** - Users note a **lack of information** on individual prospects, limiting the effectiveness of targeting campaigns. - Users find the **steep learning curve** of Factors.AI challenging, wishing for better tutorials and onboarding resources. - Users note the **missing features** of Factors.AI, particularly the lack of detailed prospect identification and basic reporting views. - Users find the **steep learning curve** challenging, wishing for better tutorials to maximize the platform's capabilities. - Users find the **identification issues** of Factors.AI limiting, as it lacks detailed insights on individual prospects. #### What Are Recent G2 Reviews of Factors.AI? **"[Great for buying signals, orchestration, and analytics!](https://www.g2.com/survey_responses/factors-ai-review-8047043)"** **Rating:** 4.5/5.0 stars *— Anirhudh S.* [Read full review](https://www.g2.com/survey_responses/factors-ai-review-8047043) --- **"[Factors.ai Makes High-Intent Account Targeting and BDR Outreach Truly Data-Driven](https://www.g2.com/survey_responses/factors-ai-review-11408053)"** **Rating:** 5.0/5.0 stars *— Divya D.* [Read full review](https://www.g2.com/survey_responses/factors-ai-review-11408053) --- #### What Are G2 Users Discussing About Factors.AI? - [What is Factors.AI used for?](https://www.g2.com/discussions/what-is-factors-ai-used-for) - 1 comment ### 14. [Koala](https://www.g2.com/products/koala/reviews) Koala is an end-to-end pipeline generation engine. Give reps a single-pane-of-glass for account prioritization, deep research, and identifying buying committees. **Average Rating:** 5.0/5.0 **Total Reviews:** 31 **How Do G2 Users Rate Koala?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.2/10) - **Market Insights :** 8.9/10 (Category avg: 8.2/10) - **Lead Analysis :** 9.6/10 (Category avg: 8.4/10) - **Segmentation :** 9.7/10 (Category avg: 8.5/10) **Who Is the Company Behind Koala?** - **Seller:** [Koala](https://www.g2.com/sellers/koala) - **Year Founded:** 2022 - **HQ Location:** San Francisco, California - **Twitter:** @getkoala_com (232 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/getkoala (28 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Computer Software - **Company Size:** 58% Small-Business, 35% Mid-Market #### What Are Koala's Pros and Cons? **Pros:** - Ease of Use (13 reviews) - Features (12 reviews) - Intent Data (12 reviews) - Lead Generation (12 reviews) - Helpful (11 reviews) **Cons:** - Missing Features (3 reviews) - Missing Information (3 reviews) - CRM Issues (2 reviews) - Data Management (2 reviews) - Data Quality (2 reviews) ### What Do G2 Reviewers Say About Koala? *AI-generated summary from verified user reviews* **Pros:** - Users commend Koala for its **ease of use** , with quick setup and seamless integration enhancing productivity. - Users appreciate the **valuable insights and support** from Koala, enhancing their marketing and sales strategies significantly. - Users value the **powerful intent data** from Koala, enhancing proactive outreach and significantly improving conversion rates. - Users highlight Koala's **effective lead generation** , significantly boosting their sales pipeline and opportunity conversions. - Users appreciate the **responsive support** from the Koala team, enhancing overall customer success and experience. **Cons:** - Users find some **missing features** in Koala, such as difficulty with custom columns and lack of ICP fit scoring. - Users find the **missing information** feature in Koala limits clarity and data syncing with existing accounts. - Users experience **CRM integration issues** with Koala, lacking clarity on visitors and seamless syncing with Salesforce. - Users find **data management lacking** due to missing third-party enrichment and clarity on visitor information. - Users find the **data quality lacking** , particularly missing third-party enrichment and clarity on visitor information. #### What Are Recent G2 Reviews of Koala? **"[Koala Delivers Account-Level Intent Insights and Tailored B2B Experiences](https://www.g2.com/survey_responses/koala-review-12225701)"** **Rating:** 4.0/5.0 stars *— Carlos C.* [Read full review](https://www.g2.com/survey_responses/koala-review-12225701) --- **"[Streamlines my SDR workflows](https://www.g2.com/survey_responses/koala-review-11448196)"** **Rating:** 5.0/5.0 stars *— Sofi Y.* [Read full review](https://www.g2.com/survey_responses/koala-review-11448196) --- ### 15. [Foundry ABM](https://www.g2.com/products/foundry-abm/reviews) Foundry's Account-Based Marketing (ABM) platform orchestrates marketing and sales campaigns at every stage of the purchase journey. In a single platform, Foundry ABM combines account-based advertising, web personalization, and sales activation features to orchestrate campaigns across multiple channels. These campaign tools and analytics run on a proprietary AI-powered purchase intent engine that scores account interest during the buying journey. Foundry ABM can orchestrate ABM campaigns to grow awareness, engagement, and pipeline within their target accounts. To learn more, https://foundryco.com/our-solutions/software/. Note: Many reviews are for the Triblio platform, which is now Foundry ABM. **Average Rating:** 4.2/5.0 **Total Reviews:** 201 **How Do G2 Users Rate Foundry ABM?** - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.2/10) - **Market Insights :** 8.0/10 (Category avg: 8.2/10) - **Lead Analysis :** 8.2/10 (Category avg: 8.4/10) - **Segmentation :** 8.2/10 (Category avg: 8.5/10) **Who Is the Company Behind Foundry ABM?** - **Seller:** [Foundry](https://www.g2.com/sellers/foundry-c6ab7058-5185-45a4-b1e0-961b90464e7b) - **Year Founded:** 1964 - **HQ Location:** Needham Heights, Massachusetts, United States - **LinkedIn® Page:** https://www.linkedin.com/company/foundryidg/ (5,294 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Digital Marketing Manager, Marketing Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 65% Mid-Market, 18% Small-Business #### What Are Foundry ABM's Pros and Cons? **Pros:** - Ease of Use (6 reviews) - Integrations (5 reviews) - Sales Efficiency (5 reviews) - Analytics (4 reviews) - Easy Integrations (4 reviews) **Cons:** - Complexity (4 reviews) - Learning Curve (4 reviews) - Difficult Learning (3 reviews) - Not Intuitive (3 reviews) - Poor Interface Design (3 reviews) ### What Do G2 Reviewers Say About Foundry ABM? *AI-generated summary from verified user reviews* **Pros:** - Users find Foundry ABM to be **highly user-friendly** , making it simple and enjoyable to implement in campaigns. - Users value the **seamless integrations** of Foundry ABM, enhancing alignment between sales and marketing for better outcomes. - Users value the **sales efficiency** of Foundry ABM, effectively engaging high-value accounts with personalized and data-driven strategies. - Users appreciate the **powerful analytics** of Foundry ABM, which streamline the ABM process and enhance targeting efforts. - Users value the **easy integrations** of Foundry ABM, enhancing efficiency with seamless connectivity to various platforms. **Cons:** - Users find the **complexity** of Foundry ABM daunting, especially due to its steep learning curve and navigation challenges. - Users find the **steep learning curve** of Foundry ABM to be challenging, requiring time and training for effective use. - Users find the **difficult learning** curve of Foundry ABM challenging, particularly for teams unfamiliar with account-based marketing. - Users find the interface of Foundry ABM to be **not intuitive** , making onboarding and efficient use more challenging. - Users find the **poor interface design** of Foundry ABM overwhelming, complicating the user experience and onboarding process. #### What Are Recent G2 Reviews of Foundry ABM? **"[Foundry ABM: A Strong Hub with Strong Performance](https://www.g2.com/survey_responses/foundry-abm-review-12745873)"** **Rating:** 4.0/5.0 stars *— Verified User in Higher Education* [Read full review](https://www.g2.com/survey_responses/foundry-abm-review-12745873) --- **"[Robust Platform for Precise using Intent Signals and Facilitates Efficient Email Campaign Creation](https://www.g2.com/survey_responses/foundry-abm-review-12932344)"** **Rating:** 5.0/5.0 stars *— Christine R.* [Read full review](https://www.g2.com/survey_responses/foundry-abm-review-12932344) --- #### What Are G2 Users Discussing About Foundry ABM? - [What is Triblio ABM Platform used for?](https://www.g2.com/discussions/what-is-triblio-abm-platform-used-for) ### 16. [N.Rich](https://www.g2.com/products/n-rich/reviews) N.Rich is the Account-Based Go-to-UpMarket Platform best suited for fast-growing Scale Ups, SMBs, and companies. 👋🏻 It's been recognized in the 2024 Gartner® Magic Quadrant™ for Account-Based Marketing Platforms report and is the only provider Headquartered in Europe. Our platform provides Intent-based Programmatic Advertising, Intent Scoring, Intent Topics, and Dashboards that display the full Buyer Journey with Progression Analytics. Customers use N.Rich to reach their revenue goals by discovering, enriching, and engaging with buyers to reduce long sales cycles and increase ACV. N.Rich combines intent data, predictive analytics and strong advertising capabilities with an easy to use platform. **Average Rating:** 4.7/5.0 **Total Reviews:** 114 **How Do G2 Users Rate N.Rich?** - **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.2/10) - **Market Insights :** 8.3/10 (Category avg: 8.2/10) - **Lead Analysis :** 8.1/10 (Category avg: 8.4/10) - **Segmentation :** 9.0/10 (Category avg: 8.5/10) **Who Is the Company Behind N.Rich?** - **Seller:** [N.Rich](https://www.g2.com/sellers/n-rich) - **Company Website:** https://nrich.io/ - **Year Founded:** 2015 - **HQ Location:** Helsinki, FI - **Twitter:** @NRICH_ABM (15 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/ndotrich/ (122 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Marketing Manager - **Top Industries:** Computer Software, Hospital & Health Care - **Company Size:** 53% Mid-Market, 33% Enterprise #### What Are N.Rich's Pros and Cons? **Pros:** - Ease of Use (20 reviews) - Customer Support (13 reviews) - Campaign Management (9 reviews) - Easy Setup (9 reviews) - Analytics (8 reviews) **Cons:** - Learning Curve (5 reviews) - Limited Reporting (5 reviews) - Difficult Learning (4 reviews) - Inadequate Reporting (4 reviews) - Insufficient Insights (4 reviews) ### What Do G2 Reviewers Say About N.Rich? *AI-generated summary from verified user reviews* **Pros:** - Users highlight the **ease of use** of N.Rich, enabling seamless campaign setup and effective user experience. - Users value the **unmatched customer support** from N.Rich, highlighting proactive communication and responsiveness to needs. - Users value the **excellent campaign management** of N.Rich, benefiting from detailed reports and dedicated support for optimization. - Users value the **easy setup** of N.Rich, allowing quick and effective campaign implementation and monitoring. - Users value the **detailed analytics** of N.Rich, enabling effective ABM strategies and precise targeting for better results. **Cons:** - Users face a **steep learning curve** initially, but support helps ease the onboarding challenges and complexities. - Users face challenges with **limited reporting** , as discrepancies in data and missing conversion metrics hinder effective analysis. - Users face a **difficult learning curve** with N.Rich, needing time and effort for effective setup and results. - Users experience **inadequate reporting** with discrepancies between dashboard and exported results, leading to confusion and frustration. - Users find the **insufficient insights** from N.Rich problematic, impacting campaign performance and data clarity. #### What Are Recent G2 Reviews of N.Rich? **"[The foundation of our ABM motion](https://www.g2.com/survey_responses/n-rich-review-12898014)"** **Rating:** 5.0/5.0 stars *— Chris C.* [Read full review](https://www.g2.com/survey_responses/n-rich-review-12898014) --- **"[N.Rich Supercharged Our ABM: Higher Pipeline, Smarter Spend, Clear Account Insights](https://www.g2.com/survey_responses/n-rich-review-12870191)"** **Rating:** 5.0/5.0 stars *— Verified User in Computer Software* [Read full review](https://www.g2.com/survey_responses/n-rich-review-12870191) --- #### What Are G2 Users Discussing About N.Rich? - [What does N.Rich do?](https://www.g2.com/discussions/n-rich-what-does-n-rich-do) - [What is the use of N.Rich?](https://www.g2.com/discussions/what-is-the-use-of-n-rich) - [What is N rich website?](https://www.g2.com/discussions/what-is-n-rich-website) - 1 comment - [What does n rich do?](https://www.g2.com/discussions/what-does-n-rich-do) - 1 comment ### 17. [LeanData](https://www.g2.com/products/leandata/reviews) LeanData simplifies and accelerates how B2B companies align go-to-market execution to the buyer journey. Powered by no-code automation, LeanData GTM Orchestration connects every play, process, and signal across your revenue engine — enabling precision, agility, and growth at scale. By coordinating the right actions at the right time, LeanData ensures that every lead, account, or buying group moves forward — helping organizations reduce complexity, drive higher conversion rates, and operate with complete confidence. Leading companies like Snowflake, Palo Alto Networks, and Okta rely on LeanData to eliminate routing errors, optimize performance, and turn GTM strategy into action. What We Offer: - No-Code Automation: Launch and update even the most complex workflows — instantly — with drag-and-drop orchestration. - 95%+ Matching Accuracy: Map every lead, account, and opportunity to the right place without manual intervention. - BookIt Scheduling: Instantly qualify, assign, and book meetings with the right team members — every time. - Buyer Journey Visibility: Track every interaction and handoff across the funnel for clean, scalable execution. - Actionable GTM Insights: Surface performance metrics to guide resource allocation, GTM strategy, and territory design. - Enterprise-Grade Flexibility: LeanData adapts to your org structure, tools, and business shifts — without breaking processes. Business Impact: ✔️ 30% increase in lead conversion rates ✔️ 99% reduction in routing update times ✔️ End-to-end GTM visibility and control ✔️ Faster time to revenue with fewer resources **Average Rating:** 4.6/5.0 **Total Reviews:** 1,009 **How Do G2 Users Rate LeanData?** - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.2/10) - **Market Insights :** 8.1/10 (Category avg: 8.2/10) - **Lead Analysis :** 8.7/10 (Category avg: 8.4/10) - **Segmentation :** 9.1/10 (Category avg: 8.5/10) **Who Is the Company Behind LeanData?** - **Seller:** [LeanData, Inc.](https://www.g2.com/sellers/leandata-inc) - **Company Website:** https://leandata.com - **Year Founded:** 2012 - **HQ Location:** Santa Clara, CA - **Twitter:** @LeanData (4,030 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2627327/ (190 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Marketing Operations Manager, Salesforce Administrator - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 71% Mid-Market, 21% Enterprise #### What Are LeanData's Pros and Cons? **Pros:** - Ease of Use (71 reviews) - Routing Efficiency (58 reviews) - Flexibility (32 reviews) - Lead Generation (32 reviews) - Customer Support (30 reviews) **Cons:** - Learning Curve (33 reviews) - Limitations (27 reviews) - Complexity (20 reviews) - Steep Learning Curve (17 reviews) - Missing Features (14 reviews) ### What Do G2 Reviewers Say About LeanData? *AI-generated summary from verified user reviews* **Pros:** - Users value the **easy and intuitive UI** of LeanData, enhancing efficiency and simplifying daily workflows. - Users value the **powerful routing efficiency** of LeanData, enhancing speed and productivity in lead management. - Users appreciate the **flexibility** of LeanData, easily adapting routing processes to meet their business needs and structures. - Users value the **powerful lead and opportunity routing engine** of LeanData, enhancing efficiency and productivity significantly. - Users rave about the **exceptional customer support** from LeanData, particularly praising Stevanie's dedication and expertise. **Cons:** - Users find the **learning curve challenging** , requiring time to grasp the complex setup and routing logic. - Users face **integration limitations** with HubSpot, complicating lead funnel management and causing initial setup difficulties. - Users find LeanData's **complexity and integration issues** with HubSpot challenging, complicating the overall setup and functionality. - Users face a **steep learning curve** when onboarding LeanData, requiring time and hands-on experience to master it. - Users observe a lack of **missing features** in LeanData, hindering functionality compared to its standard routing options. #### What Are Recent G2 Reviews of LeanData? **"[AI-ready GTM operations enabled by intelligent routing and automation](https://www.g2.com/survey_responses/leandata-review-12851656)"** **Rating:** 5.0/5.0 stars *— Verified User in Computer Software* [Read full review](https://www.g2.com/survey_responses/leandata-review-12851656) --- **"[How LeanData revolutionized lead assignment](https://www.g2.com/survey_responses/leandata-review-12115140)"** **Rating:** 4.0/5.0 stars *— Thomas Lee C.* [Read full review](https://www.g2.com/survey_responses/leandata-review-12115140) --- #### What Are G2 Users Discussing About LeanData? - [What is LeanData used for?](https://www.g2.com/discussions/what-is-leandata-used-for) ### 18. [Anteriad](https://www.g2.com/products/anteriad-anteriad/reviews) Anteriad puts B2B marketers in front of their next customer and ahead of their competition. We are the demand generation partner for teams that need outcomes, not another software subscription. Our award-winning Anteriad Marketing Cloud tracks more than 500 billion buyer-related signals each month across 450 million+ global contacts, and our managed campaign experts turn that intelligence into coordinated, full-funnel programs that engage entire buying groups and drive growth. Today’s buying journey demands that level of coordination. Buyers start with AI, stay anonymous until they are deep into their decision process, and move in buying groups across finance, IT, procurement, and end users. Inbound alone is no longer enough, and disconnected point solutions create gaps between data, execution, and measurable impact. Anteriad connects intelligence directly to activation. The Anteriad Marketing Cloud identifies which accounts are actively researching, what they care about, and where they are in the buying process. Our managed campaign teams orchestrate multichannel programs across display, email, content syndication, programmatic, and CTV, ensuring every signal translates into meaningful engagement. Our data is Neutronian-certified and ranked in the top 1% for quality and transparency, giving marketing teams confidence they are reaching real buyers, not recycled lists. Clients have achieved 200x ROI, 20% revenue growth, and 1,900% higher click-through rates. Trusted by IBM, Microsoft, Lenovo, Forbes, SHRM, and hundreds of global B2B brands, Anteriad delivers accountable growth across industries and markets. If you are ready for coordinated, full-funnel execution that drives measurable growth, we are ready to put you in front of your next customer. **Average Rating:** 4.5/5.0 **Total Reviews:** 33 **How Do G2 Users Rate Anteriad?** - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.2/10) - **Lead Analysis :** 10.0/10 (Category avg: 8.4/10) - **Segmentation :** 10.0/10 (Category avg: 8.5/10) **Who Is the Company Behind Anteriad?** - **Seller:** [Anteriad](https://www.g2.com/sellers/anteriad) - **Company Website:** https://anteriad.com/ - **Year Founded:** 2000 - **HQ Location:** New York, NY - **Twitter:** @Anteriad_B2B (104 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/anteriad (1,127 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 37% Mid-Market, 34% Small-Business #### What Are Recent G2 Reviews of Anteriad? **"[Solid B2B Demand Gen Performance with Strong Targeting and Competitive ROI](https://www.g2.com/survey_responses/anteriad-review-12755714)"** **Rating:** 4.0/5.0 stars *— Verified User in Manufacturing* [Read full review](https://www.g2.com/survey_responses/anteriad-review-12755714) --- **"[Seamless Integration and Outstanding Support](https://www.g2.com/survey_responses/anteriad-review-12707385)"** **Rating:** 4.5/5.0 stars *— Ayan T.* [Read full review](https://www.g2.com/survey_responses/anteriad-review-12707385) --- ### 19. [Folloze](https://www.g2.com/products/folloze/reviews) Folloze helps B2B marketing teams target and convert their key accounts. Bring your own AI to create the content. Folloze deploys it, hosts the experience, personalizes it for every account, keeps it on-brand, and captures the first-party engagement signals that move deals forward. Build personalized microsites, campaign emails, content hubs, event pages, and sales rooms from a single brief, no web team or dev cycle required. Activate them across web, email, ABM, events, and field sales with brand governance applied. Signal back to sales and your stack in real time, so the next campaign targets accounts you already know are warm. Folloze is the open execution platform for Claude, ChatGPT, Gemini, internal models, and custom agents. Work in your LLM and deploy through the Folloze MCP server, trigger Folloze from Salesforce, Outreach, Slack, or Clay through the API, or build on-platform with templates and segment rules. Connects with Salesforce, Marketo, 6sense, LinkedIn, and your reporting stack where configured. Why teams choose Folloze over point personalization tools: more use-case coverage, first-party engagement intelligence that goes beyond clicks, and enterprise-grade governance, all in one platform. Conga influenced $6.3M in pipeline. Personalization drives up to 10x engagement. And you are never on your own. Folloze customer success managers work as an extension of your team: hands-on onboarding, campaign strategy, and ongoing optimization from people who know ABM and know the platform. **Average Rating:** 4.8/5.0 **Total Reviews:** 48 **How Do G2 Users Rate Folloze?** - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.2/10) - **Market Insights :** 9.6/10 (Category avg: 8.2/10) - **Lead Analysis :** 8.3/10 (Category avg: 8.4/10) - **Segmentation :** 10.0/10 (Category avg: 8.5/10) **Who Is the Company Behind Folloze?** - **Seller:** [Folloze](https://www.g2.com/sellers/folloze) - **Company Website:** https://folloze.com - **Year Founded:** 2013 - **HQ Location:** San Mateo, CA - **Twitter:** @folloze (1,428 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3240893/ (52 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 39% Mid-Market, 35% Enterprise #### What Are Folloze's Pros and Cons? **Pros:** - Ease of Use (6 reviews) - Helpful (5 reviews) - Customer Support (4 reviews) - Easy Setup (4 reviews) - Analytics (3 reviews) **Cons:** - Design Limitations (2 reviews) - Layout Issues (2 reviews) - Limited Customization (2 reviews) - Limited Functionality (2 reviews) - Complexity (1 reviews) ### What Do G2 Reviewers Say About Folloze? *AI-generated summary from verified user reviews* **Pros:** - Users love the **ease of use** of Folloze, making it simple for teams to engage and manage campaigns effectively. - Users find Folloze to be **extremely easy to use** , greatly enhancing efficiency in creating effective marketing strategies. - Users highlight the **exceptional customer support** from Folloze, praising their responsiveness and partnership in driving success. - Users highlight the **extremely easy setup** of Folloze, allowing seamless integration and immediate utilization of its features. - Users value the **robust analytics** of Folloze, enhancing their ability to track metrics and improve lead quality. **Cons:** - Users note **design limitations** in Folloze, particularly in editing board sections and integrating new technologies. - Users find **layout issues** in Folloze challenging, as design changes can be overly complicated and finicky. - Users desire more **flexible customization options** in Folloze to enhance creativity and improve board creation efficiency. - Users find **limited functionality** in design aspects, seeking more flexibility for creative iterations despite helpful support. - Users find the **complexity of setup** to be challenging, but appreciate the support team’s assistance. #### What Are Recent G2 Reviews of Folloze? **"[We Don’t Just Use Folloze. We Co-Exist With It.](https://www.g2.com/survey_responses/folloze-review-11979882)"** **Rating:** 5.0/5.0 stars *— Hannah C.* [Read full review](https://www.g2.com/survey_responses/folloze-review-11979882) --- **"[A true Asset for Lead Capturing and Engagement](https://www.g2.com/survey_responses/folloze-review-12056882)"** **Rating:** 5.0/5.0 stars *— Matthew W.* [Read full review](https://www.g2.com/survey_responses/folloze-review-12056882) --- #### What Are G2 Users Discussing About Folloze? - [What does Folloze do?](https://www.g2.com/discussions/what-does-folloze-do) - [How does Folloze work?](https://www.g2.com/discussions/how-does-folloze-work) - [How much does Folloze cost?](https://www.g2.com/discussions/how-much-does-folloze-cost) - [What is Folloze?](https://www.g2.com/discussions/what-is-folloze) ### 20. [Recotap](https://www.g2.com/products/recotap/reviews) Recotap is a LinkedIn-first Account-Based Marketing (ABM) platform that helps B2B marketers identify, engage, and convert high-value accounts with precision. Powered by AI and machine learning, Recotap unifies data from CRM, website, intent sources, and ad channels to deliver personalized, multi-channel engagement at scale. Key capabilities: - Understand each account’s buying stage and deliver contextual campaigns in real time. - Automate repetitive ABM tasks like segmentation, signal tracking, and outreach. - Streamline workflows with seamless integrations across Salesforce, HubSpot, LinkedIn, enhanced with intent signals from Bombora and G2. - Drive measurable revenue impact by aligning marketing and sales around the right accounts. Designed for growth-driven teams, Recotap simplifies ABM execution—from data management to ROI optimization—giving marketers the intelligence and automation needed to scale with confidence. **Average Rating:** 4.7/5.0 **Total Reviews:** 57 **How Do G2 Users Rate Recotap?** - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.2/10) - **Market Insights :** 9.0/10 (Category avg: 8.2/10) - **Lead Analysis :** 9.3/10 (Category avg: 8.4/10) - **Segmentation :** 9.4/10 (Category avg: 8.5/10) **Who Is the Company Behind Recotap?** - **Seller:** [Recotap](https://www.g2.com/sellers/recotap) - **Year Founded:** 2018 - **HQ Location:** Bangalore, Karnataka - **Twitter:** @recotap (127 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/recotap/ (29 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 46% Small-Business, 28% Enterprise #### What Are Recotap's Pros and Cons? **Pros:** - Intent Data (10 reviews) - Customer Engagement (9 reviews) - Insights (9 reviews) - Personalization (9 reviews) - Analytics (8 reviews) **Cons:** - Ad Issues (2 reviews) - Missing Features (2 reviews) - Syncing Issues (2 reviews) - Technical Issues (2 reviews) - Time-Consuming (2 reviews) ### What Do G2 Reviewers Say About Recotap? *AI-generated summary from verified user reviews* **Pros:** - Users value the **intelligent use of intent data** in Recotap, enhancing precision in ABM campaigns and targeting. - Users value the **customer engagement capabilities** of Recotap, enhancing targeted interactions and strategic alignment with sales. - Users value Recotap for its **seamless integration of account-based strategies** , enhancing visibility and effectiveness across marketing channels. - Users value the **intelligent personalization** of Recotap, enabling targeted messaging and efficient ABM campaign management. - Users value the **visibility and insights** provided by Recotap, enhancing targeting and aligning marketing with sales effectively. **Cons:** - Users desire greater **ad format options** in Recotap to enhance flexibility during GTM planning. - Users desire **missing features** like more LinkedIn ad formats for enhanced flexibility and smoother account movement. - Users experienced **syncing issues** initially, but the responsive team quickly resolved them and improved functionality. - Users encounter **ad synchronization issues** initially, and find the UI less modern and user-friendly than desired. - Users find the **time-consuming data sync** delays challenging, impacting their ability to track campaign updates efficiently. #### What Are Recent G2 Reviews of Recotap? **"[Empowers Sales-Aligned Marketing with Unmatched Visibility](https://www.g2.com/survey_responses/recotap-review-12158209)"** **Rating:** 5.0/5.0 stars *— Rahul W.* [Read full review](https://www.g2.com/survey_responses/recotap-review-12158209) --- **"[Unmatched Clarity and Efficiency for ABM Success](https://www.g2.com/survey_responses/recotap-review-12113025)"** **Rating:** 5.0/5.0 stars *— Raghav P.* [Read full review](https://www.g2.com/survey_responses/recotap-review-12113025) --- #### What Are G2 Users Discussing About Recotap? - [What is Recotap used for?](https://www.g2.com/discussions/what-is-recotap-used-for) ### 21. [Trendemon](https://www.g2.com/products/trendemon/reviews) Trendemon is a Web Personalization & Account-Based Orchestration solution – A goal-based journey orchestration platform is the main hub used to understand the customer journey and deliver personalized experiences at scale, that encourages visitors to continue engaging with your website – driving increased business performance. Accelerate your pipeline and revenue with attribution-based personalization: - Serve every website visitor the right messages and assets, helping them become your customers, faster. - Understand how your marketing efforts impact business goals and map your customer journeys from initial touch to won deals. - Convert visitors to customers, not just leads! **Average Rating:** 4.6/5.0 **Total Reviews:** 90 **How Do G2 Users Rate Trendemon?** - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.2/10) - **Market Insights :** 8.8/10 (Category avg: 8.2/10) - **Lead Analysis :** 9.2/10 (Category avg: 8.4/10) - **Segmentation :** 9.7/10 (Category avg: 8.5/10) **Who Is the Company Behind Trendemon?** - **Seller:** [Trendemon](https://www.g2.com/sellers/trendemon) - **Year Founded:** 2015 - **HQ Location:** Netanya, Israel - **Twitter:** @Trendemon (1,262 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2012024/ (16 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Computer Software, Computer & Network Security - **Company Size:** 51% Mid-Market, 27% Enterprise #### What Are Trendemon's Pros and Cons? **Pros:** - Customer Support (6 reviews) - Customer Engagement (5 reviews) - Helpful (5 reviews) - Ease of Use (4 reviews) - Analytics (3 reviews) **Cons:** - Complexity (3 reviews) - Outdated Interface (3 reviews) - UX Improvement (3 reviews) - Confusing Interface (2 reviews) - Difficult Customization (2 reviews) ### What Do G2 Reviewers Say About Trendemon? *AI-generated summary from verified user reviews* **Pros:** - Users praise the **fantastic customer support** from Trendemon, highlighting its responsiveness and helpfulness in various tasks. - Users praise Trendemon for its **dynamic customer engagement** capability, enhancing personalized content based on user interactions. - Users praise Trendemon for its **excellent customer support** , highlighting responsiveness and assistance with various marketing needs. - Users appreciate the **ease of use** of Trendemon, finding navigation and integration remarkably simple and efficient. - Users rave about the **detailed analytics** provided by Trendemon, effortlessly enhancing their traffic insights and engagement. **Cons:** - Users find the **initial implementation complex** , especially for teams lacking dedicated technical resources, increasing confusion. - Users find the **outdated interface** of Trendemon a bit clunky, longing for a smoother user experience. - Users note that the **user experience could be smoother** , with some areas needing significant improvements for better usability. - Users find the **interface confusing** , especially with form integration and feature naming, complicating the initial experience. - Users find **difficult customization** with Trendemon, facing complexities that hinder integration and user experience. #### What Are Recent G2 Reviews of Trendemon? **"[Innovative Solution for CTA Management](https://www.g2.com/survey_responses/trendemon-review-12195773)"** **Rating:** 4.0/5.0 stars *— Eric C.* [Read full review](https://www.g2.com/survey_responses/trendemon-review-12195773) --- **"[Trendemon Makes Website Content Truly Dynamic with Real-Time Personalization](https://www.g2.com/survey_responses/trendemon-review-12266524)"** **Rating:** 4.5/5.0 stars *— Carlos C.* [Read full review](https://www.g2.com/survey_responses/trendemon-review-12266524) --- #### What Are G2 Users Discussing About Trendemon? - [What is TrenDemon used for?](https://www.g2.com/discussions/what-is-trendemon-used-for) ### 22. [DemandSense](https://www.g2.com/products/demandsense/reviews) DemandSense is a remote-first B2B SaaS built for marketing teams and agencies that run LinkedIn ads. The product is developed by a distributed team serving customers globally, with a focus on simple setup, fast time-to-value, and reliability for lean demand-gen operations. Core capabilities include Smart Ad Scheduling, Budget Control with automatic re-allocation, Frequency Capping, Precision Audience Tuning, and IntentID to reveal engaged companies behind clicks and visits. The platform also provides actionable insights and alerts, multi-account support for agencies, and a clean workflow that layers on top of existing LinkedIn Campaign Manager structures. DemandSense helps teams eliminate wasted spend, prevent overspend and ad fatigue, and focus reach on the right buyers without heavy manual monitoring. Connect your account, keep your current campaigns, and let DemandSense continuously tune timing, budgets, and audiences so you can scale results with less effort. **Average Rating:** 5.0/5.0 **Total Reviews:** 14 **How Do G2 Users Rate DemandSense?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.2/10) - **Market Insights :** 10.0/10 (Category avg: 8.2/10) - **Lead Analysis :** 10.0/10 (Category avg: 8.4/10) **Who Is the Company Behind DemandSense?** - **Seller:** [DemandSense](https://www.g2.com/sellers/demandsense) - **HQ Location:** Cape Coral, US - **LinkedIn® Page:** https://www.linkedin.com/company/demandsense/ (8 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 86% Small-Business, 7% Enterprise #### What Are DemandSense's Pros and Cons? **Pros:** - Ad Management (1 reviews) - Advertising Management (1 reviews) - Campaign Management (1 reviews) - Customer Engagement (1 reviews) - Efficiency (1 reviews) **Cons:** - Initial Difficulty (1 reviews) - Learning Curve (1 reviews) - Steep Learning Curve (1 reviews) - Support Dependency (1 reviews) - Time-Consumption (1 reviews) ### What Do G2 Reviewers Say About DemandSense? *AI-generated summary from verified user reviews* **Pros:** - Users value the **ads module** of DemandSense for managing campaigns efficiently and improving targeting and budget control. - Users value the **website visiting feature** and comprehensive ads module for effective engagement and budget management. - Users value the **advertising module** in DemandSense for effective campaign management and precise targeting capabilities. - Users value the **customer engagement features** of DemandSense, enabling proactive interaction with website visitors before form submissions. - Users appreciate the **efficiency of the ads module** , enabling effective budget management and optimized LinkedIn campaigns. **Cons:** - Users note the **initial difficulty** in setting up DemandSense, requiring time and support to fully utilize its features. - Users find the **learning curve challenging** , requiring significant time to fully utilize DemandSense's features effectively. - Users find the **steep learning curve** of DemandSense requires time and support to fully leverage its features. - Users note the need for **support dependency** to fully utilize DemandSense's features, requiring time and assistance for setup. - Users find the **time-consuming setup** of DemandSense necessary to fully utilize its extensive features. #### What Are Recent G2 Reviews of DemandSense? **"[Account-based orchestration with built-in visitor identification for B2B ABM programs](https://www.g2.com/survey_responses/demandsense-review-12696747)"** **Rating:** 5.0/5.0 stars *— Viktor S.* [Read full review](https://www.g2.com/survey_responses/demandsense-review-12696747) --- **"[Consolidates three tools into one with the attribution story leadership actually trusts](https://www.g2.com/survey_responses/demandsense-review-12697003)"** **Rating:** 5.0/5.0 stars *— Nazar D.* [Read full review](https://www.g2.com/survey_responses/demandsense-review-12697003) --- ### 23. [Attribution](https://www.g2.com/products/attribution/reviews) Attribution is the most complete and easy to implement multi-touch attribution solution. See your spend, visits, conversions, revenue and return on ad spend (ROAS) all in one simple view. Integrates cost and autotags most major ad platforms including Facebook, Google, Quora, Linkedin and Adroll. Conversion integrations with Segment, Stripe, Salesforce, Hubspot, Marketo and more! User level attribution AND account-based attribution. Cohort-based reporting that shows ROAS by channel by day, week, or month for actionable insights. This is the system you've been looking for. **Average Rating:** 4.5/5.0 **Total Reviews:** 51 **How Do G2 Users Rate Attribution?** - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.2/10) - **Market Insights :** 10.0/10 (Category avg: 8.2/10) - **Lead Analysis :** 8.9/10 (Category avg: 8.4/10) - **Segmentation :** 9.4/10 (Category avg: 8.5/10) **Who Is the Company Behind Attribution?** - **Seller:** [Attribution](https://www.g2.com/sellers/attribution) - **Year Founded:** 2014 - **HQ Location:** San Francisco, CA - **Twitter:** @attributionapp (448 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/10206333/ (10 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Computer Software, Consumer Goods - **Company Size:** 59% Small-Business, 39% Mid-Market #### What Are Attribution's Pros and Cons? **Pros:** - Attribution Accuracy (3 reviews) - Customer Support (3 reviews) - Ease of Use (3 reviews) - Easy Setup (3 reviews) - Customization (2 reviews) **Cons:** - Attribution Issues (1 reviews) - Complexity (1 reviews) - Data Export (1 reviews) - Inadequate Tracking (1 reviews) - Integration Difficulty (1 reviews) ### What Do G2 Reviewers Say About Attribution? *AI-generated summary from verified user reviews* **Pros:** - Users value the **precise multi-touch attribution modeling** of Attribution, enhancing optimization of ad spend effectively. - Users praise the **exceptional customer support** of Attribution, enhancing the onboarding experience and overall functionality. - Users commend the **ease of use** of Attribution, noting seamless setup and effective onboarding support for quick implementation. - Users value the **easy setup** of Attribution, which provides immediate insights into marketing and sales metrics. - Users value the **customizable reporting features** in Attribution, enhancing their ability to understand marketing contributions effectively. **Cons:** - Users find it challenging to access **retroactive data** , complicating historical attribution before implementing the product. - Users find the platform **complicated and not very intuitive** , which can hinder their overall experience. - Users find it difficult to access **retroactive data** , making historical attribution challenging with Attribution. - Users find **inadequate tracking** challenging, especially when trying to access historical attribution data retroactively. - Users find the **integration difficult** , requiring technical coordination with their dev team for initial data setup. #### What Are Recent G2 Reviews of Attribution? **"[Game-changing Multi-touch Attribution Platform with Outstanding Support](https://www.g2.com/survey_responses/attribution-review-10504029)"** **Rating:** 5.0/5.0 stars *— Verified User in Retail* [Read full review](https://www.g2.com/survey_responses/attribution-review-10504029) --- **"[Best no-nonsense tool I've found to get a complete view of traffic attribution](https://www.g2.com/survey_responses/attribution-review-10287572)"** **Rating:** 4.5/5.0 stars *— Willem B.* [Read full review](https://www.g2.com/survey_responses/attribution-review-10287572) --- #### What Are G2 Users Discussing About Attribution? - [What is Attribution used for?](https://www.g2.com/discussions/what-is-attribution-used-for) - [What is attribution in digital marketing?](https://www.g2.com/discussions/what-is-attribution-in-digital-marketing) - [What is attribution modeling?](https://www.g2.com/discussions/what-is-attribution-modeling) - [What is an attribution platform?](https://www.g2.com/discussions/what-is-an-attribution-platform) - [What is attribution software?](https://www.g2.com/discussions/what-is-attribution-software) ### 24. [Propensity](https://www.g2.com/products/propensity/reviews) Propensity is the only account-based marketing (ABM) platform that delivers contact-level attribution, so you know exactly which individuals are engaging, not just which accounts. We help B2B teams build audiences using verified intent signals, warm up high-fit contacts through omnichannel campaigns, and deliver a steady stream of sales-ready leads directly to your CRM. With Propensity, sales and marketing teams work from the same source of truth, increasing pipeline efficiency and reducing wasted effort. The result? An automated, always-on ABM engine that produces 5x more engagement and faster conversions compared to traditional B2B growth tactics. Why Teams Choose Propensity? - Contact-level attribution, built in: Know exactly which people are engaging—not just which accounts. Send sales a prioritized list of real contacts showing verified buying intent. - Smarter targeting with verified data: Build dynamic audiences using third-party intent, firmographics, and real-time behavior, all automatically enriched and double-verified. - Omnichannel campaigns from one platform: Launch personalized ABM plays across display, email, social, direct mail, and more channels. - Always-on sales activation: Turn marketing engagement into pipeline with a weekly feed of warmed-up contacts pushed directly into Salesforce or HubSpot. - Playbooks that actually run themselves: Access proven ABM playbooks or create your own. Once launched, they operate on autopilot, so your team can focus on results, not manual work. - AI content support: Use built-in AI tools to generate and personalize creative across campaigns. - White-glove success, every week: Meet regularly with your dedicated CSM to review performance and optimize plays. - Fast, proven ROI: Most teams see a lift in pipeline within 30–90 days, depending on their playbook and channels. Propensity Core Features - ABM Coach: Step-by-step guidance built into the platform to help you plan, launch, and optimize campaigns. - Audience Builder: Build precision-targeted lists using third-party intent, firmographics, and behavior that's auto-enriched and double-verified at the contact level. - Buying Circles: Surface the right people inside each account based on role, seniority, and buying behavior. - ABM Connected Website: Turn anonymous traffic into named leads with full visibility into who’s visiting, what they’re researching, and when they’re ready to buy. - Channel Manager: Orchestrate cross-channel campaigns (display, email, social, direct mail) from one unified platform. - Playbook Library + Editor: Use ready-to-run playbooks (30–90 days) or create your own, with full flexibility over targeting, channels, and creative. - Contact-Level Attribution: Track engagement, performance, and revenue impact at the individual level, not just accounts. - ABM Dashboard: Measure performance across plays with full-funnel visibility into lift, reach, and conversion. - CRM + Martech Integrations: Native integrations with Salesforce, HubSpot, Gmail, Slack, Salesloft and more to sync data and fuel sales follow-up. **Average Rating:** 4.8/5.0 **Total Reviews:** 33 **How Do G2 Users Rate Propensity?** - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.2/10) - **Market Insights :** 8.9/10 (Category avg: 8.2/10) - **Lead Analysis :** 9.7/10 (Category avg: 8.4/10) - **Segmentation :** 8.8/10 (Category avg: 8.5/10) **Who Is the Company Behind Propensity?** - **Seller:** [Propensity](https://www.g2.com/sellers/propensity) - **Company Website:** https://www.propensity.com/ - **Year Founded:** 2017 - **HQ Location:** Exeter, New Hampshire - **Twitter:** @propensitytech (466 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1434043 (55 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Information Technology and Services, Marketing and Advertising - **Company Size:** 61% Small-Business, 33% Mid-Market #### What Are Propensity's Pros and Cons? **Pros:** - Intent Data (8 reviews) - Customer Support (7 reviews) - Ease of Use (7 reviews) - Helpful (7 reviews) - ABM Management (5 reviews) **Cons:** - Learning Curve (5 reviews) - Bug Issues (4 reviews) - Software Bugs (4 reviews) - Technical Issues (4 reviews) - Steep Learning Curve (3 reviews) ### What Do G2 Reviewers Say About Propensity? *AI-generated summary from verified user reviews* **Pros:** - Users value the **reliable intent data** in Propensity, noting its ease of reporting and exportability at the account level. - Users commend the **responsive and helpful customer support** of Propensity, enhancing their overall experience and satisfaction. - Users appreciate the **ease of use** of Propensity, aided by a responsive Customer Success team and intuitive features. - Users praise Propensity for its **responsive and helpful customer support** , enhancing their Marketing and RevOps efforts effectively. - Users value the **effective ABM management** of Propensity, enhancing outreach and pipeline while supporting agency workflows. **Cons:** - Users find the **learning curve challenging** initially, but adjustments become easier with time and support resources. - Users report experiencing **bug issues** with Propensity, highlighting some glitches in its relatively new platform. - Users report encountering **software bugs** during setup, highlighting the need for more refinement in Propensity's features. - Users report experiencing **technical issues** with bugs and setup challenges due to Propensity's rapid feature releases. - Users note a **steep learning curve** due to the platform's complexity and unfamiliar terminology, affecting initial experience. #### What Are Recent G2 Reviews of Propensity? **"[Straightforward Campaign Builder and Deanonymized Visitors](https://www.g2.com/survey_responses/propensity-review-12876574)"** **Rating:** 4.5/5.0 stars *— Verified User in Computer Software* [Read full review](https://www.g2.com/survey_responses/propensity-review-12876574) --- **"[Effortless ABM Campaigns with Exceptional Support](https://www.g2.com/survey_responses/propensity-review-12874412)"** **Rating:** 4.5/5.0 stars *— Verified User* [Read full review](https://www.g2.com/survey_responses/propensity-review-12874412) --- ### 25. [Channel99](https://www.g2.com/products/channel99/reviews) Channel99 leverages A.I. to improve B2B marketing investment decisions. We have solved for a myriad of data issues and broken attribution models and are now layering on marketing-trained LLMs to extend the power of A.I. to marketing operations and financial decision making. Trust the founders of Demandbase and Bizible to bring you the next generation of marketing transformation. Learn more at www.channel99.com. Why Channel99? 1) Visitor identification - Identify 50%+ more accounts leveraging C99’s proprietary multi-sourced technology. 2) Unveil the actual source of your “Direct” (Unknown) traffic – C99’s Smart Pixel technology detects and validates view-through visits originating from digital ads, email, content syndication and other channels. 3) Attribution that is predictive - C99 correlates investment changes to outcomes and without relying on legacy touch based approaches that are NOT predictive. 4) KPI’s for Marketing, Sales and Finance - Measure campaigns, vendors and channels consistently with uniform and unbiased KPI’s based on the audiences and target accounts you are trying to reach and engage. 5) A.I. models built for marketing - C99’s LLM’s are created to show you how to improve campaign and vendor performance, identify financial opportunities and recommend where to invest in growth. **Average Rating:** 4.8/5.0 **Total Reviews:** 23 **How Do G2 Users Rate Channel99?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.2/10) - **Market Insights :** 6.7/10 (Category avg: 8.2/10) - **Lead Analysis :** 6.9/10 (Category avg: 8.4/10) - **Segmentation :** 8.6/10 (Category avg: 8.5/10) **Who Is the Company Behind Channel99?** - **Seller:** [Channel99](https://www.g2.com/sellers/channel99) - **Company Website:** https://channel99.com - **Year Founded:** 2022 - **HQ Location:** San Francisco, US - **LinkedIn® Page:** https://www.linkedin.com/company/channel-99-inc (15 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Computer Software, Marketing and Advertising - **Company Size:** 52% Mid-Market, 22% Small-Business #### What Are Channel99's Pros and Cons? **Pros:** - Analytics (7 reviews) - Attribution Accuracy (5 reviews) - Customer Support (5 reviews) - Insights (5 reviews) - Attribution Tracking (4 reviews) **Cons:** - Learning Curve (3 reviews) - Missing Features (3 reviews) - Difficult Learning (2 reviews) - Feature Development (2 reviews) - Lack of Information (2 reviews) ### What Do G2 Reviewers Say About Channel99? *AI-generated summary from verified user reviews* **Pros:** - Users value the **robust analytics** of Channel99, enhancing visibility and insights into campaign performance for B2B marketing. - Users value the **attribution accuracy** of Channel99, which effectively connects marketing efforts to revenue impact. - Users commend the **responsive customer support** of Channel99, enhancing their marketing experience and overall satisfaction. - Users value the **clarity of channel effectiveness** in Channel99, enabling optimized investments for enhanced pipeline results. - Users value the **effective attribution tracking** in Channel99, providing clear insights into marketing channel performance and revenue impact. **Cons:** - Users experience a **steep learning curve** for setup, though support makes it manageable over time. - Users note the **missing features** in Channel99, highlighting the anticipation for upcoming advanced tools and options. - Users find **difficult learning** to navigate Channel99 initially, but support helps make it easier over time. - Users note that some **advanced features are still in development** , making the product feel incomplete at times. - Users struggle with a **lack of information** on navigating and utilizing dashboards effectively, hindering their insights extraction. #### What Are Recent G2 Reviews of Channel99? **"[Way beyond just attribution](https://www.g2.com/survey_responses/channel99-review-11073202)"** **Rating:** 5.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/channel99-review-11073202) --- **"[Intuitive Platform with Fantastic Marketing Insights](https://www.g2.com/survey_responses/channel99-review-12084287)"** **Rating:** 5.0/5.0 stars *— Liam A.* [Read full review](https://www.g2.com/survey_responses/channel99-review-12084287) --- ## What Is Account-Based Analytics Software? [Account-Based Marketing Software](https://www.g2.com/categories/account-based-marketing) ## What Software Categories Are Similar to Account-Based Analytics Software? - [Visitor Identification Software](https://www.g2.com/categories/visitor-identification) - [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics) - [Account Data Management Software](https://www.g2.com/categories/account-data-management) - [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence) - [Account-Based Orchestration Platforms](https://www.g2.com/categories/account-based-orchestration-platforms) - [Account-Based Advertising Software](https://www.g2.com/categories/account-based-advertising) - [Account-Based Web and Content Experiences Software](https://www.g2.com/categories/account-based-web-and-content-experiences) --- ## How Do You Choose the Right Account-Based Analytics Software? ### What You Should Know About Account-Based Analytics Software ### What is Account-Based Analytics Software? Account-Based Analytics software provides marketers with a complete picture of how their account-based marketing (ABM) initiatives are impacting the sales pipeline and overall revenue. Similar to [attribution software](https://www.g2.com/categories/attribution), Account-Based Analytics software can help determine the success of an ABM campaign by attributing a closed sale to an ABM tactic. It’s not only important to report on the percentage of accounts reached but also whether you’re increasing interactions with identified individuals within your targeted accounts. Account-Based Analytics software assists with tracking overall engagement with your ABM campaigns, including trends around targeted accounts, contact engagement within targeted accounts, and which campaigns are creating the most opportunities and closing deals. Additionally, Account-Based Analytics software will help you allocate your resources and marketing budget more efficiently because you’ll be able to identify which ABM efforts provide the greatest ROI. Key Benefits of Account-Based Analytics Software - Identify content channels and strategies that are effective at moving accounts through the funnel - Measure engagement across targeted accounts within ABM campaigns - Attribute revenue and ROI of all ABM campaigns - Compare spending across accounts - Integrate with a sales database to build credibility and trust within your company by showcasing results of ABM initiatives ### Why Use Account-Based Analytics Software? It’s imperative to track the impact your ABM campaigns are having on targeted accounts to optimize your efforts. Identifying high-value accounts and contacts within those accounts is important, but it can also be time-consuming. Account-Based Analytics software will help identify which personalization tactics are working for certain accounts and which ones aren’t working quite as well. You will also be able to consolidate all of your data that has been captured across myriad accounts, channels, and campaigns, and integrate it into your sales database to get a 360-degree view of all your targeted accounts. ### Who Uses Account-Based Analytics Software? An account-based marketing approach requires alignment of both sales and marketing, which is more fondly known as “smarketing." Smarketing requires sales and marketing to work toward the same goal and collaborate on identifying targeted accounts. When deploying an ABM approach, it’s necessary for marketers to operate with a sales mindset, which means, as opposed to targeting individual buyers, focusing on targeted accounts and then identifying the decision-makers within those accounts. Sales can help marketers identify the best content to use since they have firsthand experience of what content resonates with buyers. Sales can then help track which content is performing better with targeted accounts using Account-Based Analytics software. While sales and marketing are both involved in an ABM approach, marketers would typically be the ones tracking how ABM campaigns are performing. **B2B marketers —** B2B marketers at companies of any size can benefit from using an ABM approach and Account-Based Analytics software. Marketers can use Account-Based Analytics software to generate account-based results metrics, which are useful to get a better understanding of their company’s overall target audience. Subsequently, marketers can then determine what types of content and methods of delivery resonate with their target accounts to obtain better results with their ABM efforts. ### Account-Based Analytics Software Features As a marketer, it's crucial to be able to show results from any and all campaigns that you execute. Account-Based Analytics software will enable you to highlight outcomes with the help of the features listed below. **Lead intelligence —** In ABM, lead intelligence refers to the data you gather across your targeted account segments. Even though you are targeting accounts, you still need to focus on the individuals within those accounts, which includes identifying demographics and behavioral information. You can leverage Account-Based Analytics software to help you gather insights, create buyer personas, and then hyperpersonalize content that resonates with that audience, all of which will help you tailor your ABM approach. Account-level insights highlight engagement across accounts, including the assets your targeted accounts are downloading, the leads you are generating within those accounts, and the correlation between ad exposure and website visits. These types of insights can help you sift through and translate your account engagement across channels and contact-level engagement within an account. Market insights are also vital when it comes to gathering intent data across your targeted accounts. Intent data will let you know what your targeted accounts are likely going to do next and when they are ready to buy. Account-Based Analytics software will allow you to get updates on your accounts’ online activities, for example, when they are featured in the news, what they are saying online, what articles they are reading, and what social media channels they are visiting. **Lead management —** Even with an ABM approach, you still need to manage all of your leads and prioritize high-potential accounts that are most likely to convert to sales. The lead management feature within Account-Based Analytics software will help you segment customer and prospect data and also assist you in identifying and distributing accounts internally to team members. **Omnichannel tracking —** Account-Based Analytics software can provide an omnichannel tracking feature, which is similar to a multi-touch attribution model. This means that you will be able to attribute revenue to certain media channels and touchpoints throughout the consumer’s journey. For this to be effective, however, you will need to ensure that the correct leads are mapped to the appropriate accounts you are targeting. Omnichannel tracking will provide tracking across multiple digital advertising channels such as video, mobile, and social media, as well as offline channels. **Revenue planning —** If you can attribute revenue to specific ABM campaigns, you can subsequently allocate your future marketing budget to other campaigns based on the predicted amount of incoming revenue. Account-Based Analytics software is able to assist in mapping out your resources and budgeting appropriately across your ABM strategy. **Customization —** Marketers can measure success in different ways but will want to focus on tracking distinct metrics. A customization feature will allow you to create custom reports that align with your company’s specific goals. Some custom reports can include overall target account tracking, opportunities opened, and custom pipeline dashboards. #### Additional Features **Opportunity timeline —** This feature will provide a timeline to visualize the effects of individual campaigns, leads, and other opportunities. A timeline will allow you to map every ABM campaign to a touchpoint on a timeline so you can pinpoint exactly where your lead interacted with your company and when that lead successfully converted to a sale. Additional metrics you can identify within this opportunity timeline include any contact or activity missing from lost opportunities and any actions you could have taken to prevent a lost opportunity. ### Potential Issues with Account-Based Analytics Software **Sales and marketing alignment —** As mentioned previously, it’s imperative for sales and marketing to work in tandem when initiating ABM campaigns to targeted accounts. Marketers and sales need to be aligned when it comes to segmenting targeted accounts and how to personalize ABM efforts toward those accounts. Without this alignment, it will prove difficult to gain the full benefits from Account-Based Analytics software because marketing will want to identify and analyze certain account insights, while sales will want to look at insights that are completely different. ### Software and Services Related to Account-Based Analytics Software **Attribution software —** Marketing attribution software is used by companies to determine how actions, events, or touchpoints during the prospecting and sales processes contribute to the success of their marketing and sales efforts. Companies leverage marketing attribution software to assign a value to any factor that may have had a contribution to the success of a sale, based on the influence it had on the customer or prospect during their interactions with the company. Account-Based Analytics software will also provide metrics on which channels or content attributed to a targeted account converting into a customer (i.e., generated revenue). [**Account-based marketing software**](https://www.g2.com/categories/account-based-marketing) **—** Not surprisingly, Account-Based Analytics software wouldn’t be significant without account-based marketing software. ABM software redirects marketing and sales departments away from general branding and lead generation strategies by identifying quality target accounts prior to implementing a tailored marketing strategy. Account-Based Analytics software helps marketers optimize their ABM efforts over time and prove ROI. [**Account-based execution software**](https://www.g2.com/categories/account-based-execution) **—** Account-based execution software is often implemented as a part of a larger ABM strategy. This type of software facilitates the assembly of custom messaging based on prospect persona. It does this by delivering content on an account-by-account basis in several forms, such as website personalization, targeted advertising, and more. These tools assist sales teams by providing incisive information such as a prospect’s role within the company hierarchy or a prospect’s company segment. Account-Based Analytics software can then help marketers analyze what personalization strategies are working and which ones can be improved. [**Marketing account intelligence software**](https://www.g2.com/categories/marketing-account-intelligence) **—** Commonly implemented with ABM software, marketing account intelligence software is used to develop a list of accounts that fit a user’s ideal customer profile by compiling insightful prospect data that goes beyond surface-level contact data. You will be able to understand industry and company trends, identify opportunities at targeted accounts, and manage data profiles with the help of marketing account intelligence software.