6sense Reviews & Product Details

Helps establish an accountable, data-driven ABM approach. Efficiently delivers an optimized, clean ABM marketing automation / CRM instance, build out your ABM database, using AI to prioritize your accounts and contacts, find new accounts, identifying which accounts have intent (1st and 3rd party) and which intent, understand which accounts are exhibiting buying behavior, and deliver full funnel account-based reporting. Review collected by and hosted on G2.com.

Because of the nature of ABM and depending on your ABM maturity, there is some planning and preparation that goes in to optimizing your CRM for ABM and aligning with sales to get the most out of the tool. 6sense helps with all of this and the team is very knowledgeable and helpful but do realize there is some time commitment on your part to get things setup correctly. Garbage in, garbage out. Review collected by and hosted on G2.com.

The account team and tech support at 6sense were great to work with from the first kickoff, and had clear and specific instructions to get us set up. They taught us how to use the tool to match our business model and get the most relevant insights, and how to get it seamlessly integrated into our website, Pardot, and Salesforce. It was remarkable how soon after set up and launch our marketing and business developer users were able to see clear and specific insights into who were our most interested prospects. Review collected by and hosted on G2.com.

The embedded iframe on our Salesforce accounts has been a real hit, I think we would like to see that level of specificity available on the contacts as well. Review collected by and hosted on G2.com.

I love that I can separate out my tasks according to what I want to focus on during that time. If I'm having a groggy morning, perhaps I'll organize my tasks to knock out my emails or LinkedIn tasks first. If I'm having a quick start to the day, I can sort for just my calls. The icing on the cake is being able to drill down further to the prospects that have shown the most engagement so that I'm truly focusing on the warmest leads. Review collected by and hosted on G2.com.

I wish there was a back arrow button so that I can go to the previous pages I was on. This becomes problematic when I'm using the Outreach widget but am actually on a Salesforce page because if I use the browser back button it takes me to the previous browser page NOT the previous page I was on in Outreach. Review collected by and hosted on G2.com.

I use 6sense exclusively for leads. like seeing the other leads connected with the same organization, that helps understand the interest level coming from one organization rather than 1 individual just checking things out. Review collected by and hosted on G2.com.

The info is accurate but is not anything that Salesforce doesn't have already. Seeing it in one iFrame can be helpful but most likely I need to dive deeper into the specific activities anyways. The Persona tab is mostly useless, novice Sales people can or should be able to tell a good Persona from a nonfit. As for the Insight tab, I find the information there to be inaccurate (employee count, revenue, etc.) Review collected by and hosted on G2.com.

As a sales person who likes to stay busy and work smarter NOT harder, 6Sense has made my life 10 times easier and less hectic!! Instead of going after every account I can now organize and work strategically to get better results!! Our entire sales organizations has seen the benefits in a month!! I strongly recommend this to any organization and I promise I will not live without this platform!! Review collected by and hosted on G2.com.

I wish I could create a cadence on stages... one cadence on Decision and one on Purchase... then the account would remove it self when it goes to Consideration stage so I do not have to manually take the accounts in or out every week. Other than that, 6Sense is gold! Review collected by and hosted on G2.com.

The intent keywords are helpful to paint a picture of what my target accounts have top of mind, and having the ability to really craft messaging that can hit home. Review collected by and hosted on G2.com.

The scoring tends to be unreliable, in my opinion, and the widget/platform could be more intuitive. There's a lot of missed opportunity for click through/drill down and the UX feels a bit messy/bulky. Review collected by and hosted on G2.com.

I like that I can look at what stage of the customer journey in our contact, as well as info of what competitors they are looking at. Also something really good is the timeline chart witch give you the ability to look on the dates that the lead was interacting with your content. Also love the integration with Salesforce, this is a killer product on tracking your customer journey.

It will give you all insights of your client, the role at the company, what actions have they made and the locations where they been interacting with you. Review collected by and hosted on G2.com.

That is not really accurate for LATAM clients beside that is PERFECT.

Just will love they could add more info of LATAM. Review collected by and hosted on G2.com.

The activities graph and timeline are very helpful to identify persons that are interested in the content of our marketing messages.

Also the persona map is useful to identify the highest potential target personas or to address overlooked opportunities.

Sometimes it helped me to uncover opportunities hidden in accounts that were thought to be mature. Review collected by and hosted on G2.com.

The Top Generic Keywords seem a little artificial sometimes or needs to be looking for more relevant keywords.

I would like to have different icons colors on the engagement chart to better discrimitate the type of interaction at a glance. For example discriminating passive (opened an email) vs more active (registered to webinar, broesed wesite, downloaded material) activities.

The buying stage indicator sometimes is too sensitive to sporadic activities and does not take into consideration the size or headcount of the account to weight the result.

Sometimes there is confusion or overlay between accounts with organization in multiple countries and is difficult to understand the engagement coming form the local account from that of other subsidiaries. Review collected by and hosted on G2.com.

I like the ability to see what is going on in an organization. If we are in a discovery phase with a prospect it is nice to see if they are shopping around or evaluating other service providers/or technology. Review collected by and hosted on G2.com.

I wish we could have more visibility into who exactly is doing the searches as well as the exact things they are searching and when. At first it was difficult to understand the concept of 6sense and what it could help solve but over time as I used it daily I am able to plan out my weeks, months and even quarters for the strategies I want to take based on the data provided. I was not too informed on the capabilities of 6sense and I do think there could have been a better onboarding process or maybe more check ins as we went live with this platform. Review collected by and hosted on G2.com.

I like the fact that we get great insights into contacts interacting with all of our touchpoints; including content, emails, website and more. It ties them together splendidly. These aid with accurate lead gen, and more importantly, it helps save time in accelerating our entire pipeline process. Without 6sense I would without a doubt have issues reaching out with relevant information to all of my prospects.

Another side note is it's ease of use, and integration with all of our existing tech. I would classify 6sense as the "jack of all trades" in terms of reliability and functonality. Review collected by and hosted on G2.com.

Sometimes the data provided by 6sense is incorrect, such as names or titles. Could be an error with our system however, or data we provided. Review collected by and hosted on G2.com.

I really like the different views that 6th sense offers both in the iframe and directly through the site. It's very helpful to see which accounts are in which bucket: awareness vs. buying, etc..

Also, to see which person on which teams are looking at pages on our site the most, to be able to map out that account and have very smart prospecting strategies. As well as the date of the recent engagement to help prioritize account lists and campaigns, I really enjoy that feature. Review collected by and hosted on G2.com.

My only complaint about 6th sense is that at times the contact information can be out of date, or the person popping up the most with a high engagement score isn't involved in the project at all.

If there was a stronger integration with LinkedIn or a more automated process to make sure the contact, their current company, and new contact info are up-to-date then that would be stellar. Review collected by and hosted on G2.com.

It gives me a good insight into customers and tells me everything I need to know about my customers BEFORE I call them. It tells me things they may be looking for in my industry and it even knows the names of products that the company uses when it looks at some of the insights. It helps me to know that customers are interested in our products and I can get a step up on our competition. Review collected by and hosted on G2.com.

I have run into situations where I make a call or reach out to a customer after going through and analyzing the information provided but then I get on the phone with a customer and they either just made a purchase or the buying stage is way off. One time I called someone and they weren't sure what I was talking about but sometimes that is technology. Review collected by and hosted on G2.com.

It allows you to have insight into the account's intent before they initiate contact. This includes engagement with various marketing assets, web visits, email opens, and more. It provides a glimpse into what problems the prospect is trying to solve and so that our outreach efforts can be more tailored to their specific needs.

The platform also enables proactive outreach and an edge over competitors. It has specific triggers tied to the various persona's across the org, this helps in understanding who specifically is expressing interest for actionable outreach. Review collected by and hosted on G2.com.

It needs to be a bit more robust in terms of its interface. It doesn’t always show the contact info of who is searching and what criteria they're interested in. Also, it would be nice to see more integration with LinkedIn or some other social platform so that we can better understand the "Who".

Also, I feel that the view within Salesforce could be slightly improved (or at least tied to a separate SaaS-based application for end-users). Review collected by and hosted on G2.com.

The idea that I can know what is happening on an account even when I have not had a live conversation. Review collected by and hosted on G2.com.

Its just tough to understand where to be looking for the most relevant information. Lots of tabs and extra clicks to get to the heart of what you are wanting to see. Feels like manual data treasure hunting in a lot of ways. Its fund when you find the treasure, but I don't have a lot of extra time to look for it. Review collected by and hosted on G2.com.

I like that the tool gives me insight into customers that are exploring my product and my competitors. It is a great tool to get ahead of the sales process. Review collected by and hosted on G2.com.

I sometimes find the data is slightly off because of similar URLs between two different companies. For instance, AAA New York and AAA Boston will both show high scores when really I only need the score for AAA Boston. This is fairly rare but you notice it when you need a sub-account or specific customer that shares an overarching name. Review collected by and hosted on G2.com.

I like that I can see when an account triggers into the 'decision' or 'purchase' stage in 6sense. That tells me an account is ready for me to reach out and that the timing is probably good. Review collected by and hosted on G2.com.

they don't have great coverage of a pretty important competitive branded keyword that we need in order to find out if our prospects are looking at our competition. This is the only frustrating thing about 6Sense. Review collected by and hosted on G2.com.

The 6Sense tool empowers are marketing and sales teams to work together to target accounts in the buying stage with specific messages. This makes are marketing more effective and our sales team more impactful. The 6Sense platform has shown unbelievable ROI - with our teams spending hundreds of dollars to influence millions in pipeline. The support and account management we've received from 6Sense is top-notch as well! Review collected by and hosted on G2.com.

With any tool, there are always some improvements that could be made, but overall there isn't anything to dislike about 6Sense.If anything, we're just looking forward to what's next! Review collected by and hosted on G2.com.

I love the 6sense is able to quickly communicate buying signals to my team. And help us understand who we may be competing prior to any conversation. It can bridge the knowledge gap often between a good and great conversation/outreach. Review collected by and hosted on G2.com.

The tool has pieces that are still being perfected and added to with time. I think it is only a matter of time before everyone knows of and is using 6sense. Review collected by and hosted on G2.com.

Great intent data exposed to reps in the form of reports and the SFDC plugin. We've developed flows that show reps how to prospect into their warmer accounts, and then find new people to add to the database where anonymous activity was identified. The last part of our flow has reps adding new and existing engaged people to their follow-up activities. This is all made possible through the integrations with other tools. Review collected by and hosted on G2.com.

I'd like to have more of the information that is exposed in the platform to appear in SFDC. There is some good information on keyword searches that could be more flexibly displayed and/or reported in SFDC that reps would find useful in their prospecting. If I could use that data and train on it then reps would have more ways to find warm prospects, and find current customers looking for additional solutions that would fit our suite of products. Right now, there is an excel export that could be sent out to managers and reps (it sounds like a lot of IT teams use this in their data visualization tools) where they can filter on these attributes, but that feels like a step back in technology where I know this data could live on a custom object or field within SFDC for reps to pull into reports. Review collected by and hosted on G2.com.

The most helpful component of 6sense to me is the ability to see who has recently engaged, sometimes I can find a new POC purely from 6sense.

The keywords are useful as well ,you can see if the account you are researching has recently looked up your company or competitors.

Essentially 6sense provides more information on an account that you would not have from traditional research. Review collected by and hosted on G2.com.

There is not much I dislike about 6sense. The one thing I would advise is that you have to be diligent with 6sense, sometimes the leads 6sense associated with the account have a different domain email or are in fact not related to the account at all. The phone numbers are a hit and miss too but yo can't always expect information to be 100% correct. Review collected by and hosted on G2.com.

I like knowing specifically (based on key words searched) what areas an existing account or prospect is looking at. Then I can tailor my conversations and reach outs to target those thoughtfully. Review collected by and hosted on G2.com.

I wish it was easier to figure out who exactly was doing the searches - but I've been able to connect a lot of dots none-the-less. Review collected by and hosted on G2.com.

The accuracy of the information and the ability for me to roadmap my prospecting efforts strategically in order to generate quality leads that turn into revenue FAST- I get to know what stage they are in so i can target my efforts to the accounts that are ready to close. Review collected by and hosted on G2.com.

NOTHING- I cant be successful in hitting my KPI's without 6Sense Data! Review collected by and hosted on G2.com.

The most valuable tool/functionality for me within 6Sense is the ability to create segments that help my sales and SDR team know exactly which accounts were focused on for that week, actions they have taken, keywords they've used. This helps us drive better visibility into the accounts we care about as well as create better value props based on 6Sense intelligence. Review collected by and hosted on G2.com.

There is so much that can be done inside the tool that sometimes it's hard to know exactly what levers to pull at a given moment. Review collected by and hosted on G2.com.

6sense provides my team with the insights and direction to do their jobs better. It shows them who and what companies in their book of business are searching for keywords relevant to Zendesk or if people are visiting our website. The buying stages help them prioritize their outreach and it has been a game changer to say the least. Plus our CSM, Rachel, has hosted monthly office hours with the team which has been SO helpful to increase adoption. Review collected by and hosted on G2.com.

Sometimes it takes a couple days to update segments. There is also A LOT of information it can be hard to know where to look to find insights. Review collected by and hosted on G2.com.