6sense Revenue Marketing Reviews & Product Details

web deanonymization and audience builders are truly a gamechanger. Then, the baked in workflows and orchestration tools means you can take that data and make it easily actionable. Whats great is that you can change that to not just focus on easy actions, but also create a complex flow of dynamic changes. It suits a variety of skill levels. Effectively, once you've built the engine to do what you need it to, you can trust that 6sense is taking care of the rest. Throughout the use of 6sense, the customer support from both the ticket system and our CSM has been invaluable. They're quick to support, talk us through new features and provide insight Review collected by and hosted on G2.com.

One downside I've identified from my use of DemandBase at a previous company is the alert features don't show intent score changes by account. You can set an alert for a specific segment to show the top 25 'hot' accounts, but with DemandBase you were able to set an alert that would show all changes by account whether a decrease in intent score or an increase - it was helpful for reps that had a specific streamlined focus on a subset of accounts to see if they were becoming less interested in a topic for example. Would love to see that feature expanded at 6sense or even just a better alert set up. Right now its very easy to use, which is great, but it would helpful to have more customization on the alerts, types of alerts and metrics of success to include within the alert. Review collected by and hosted on G2.com.

I like the ease in which accounts and contacts are found. It provides the contacts nearly instantly and give me direction when it comes to prospecting. I do also like the HubSpot integration that brings the contact in easily Review collected by and hosted on G2.com.

I have been using 6Sense now for a few months, and in that time it has not yielded an effective lead. Also, I feel as though the information imported into HubSpot is incomplete. We eventually were able to bring in job title, but we don't have phone numbers, LinkedIn URLs or contact location, which is important information Review collected by and hosted on G2.com.

The best feature of 6sense is the capability to manage audiences in a single platform, syncing them to various messaging channels, like LinkedIn Ads, Drift Chat, and Marketo, ensuring that the same audiences are consistently targeted--everywhere.

The integration with Salesforce makes audience targeting even better, allowing you to differentiate your audiences between Prospect and Customer and the very stages of the sales cycle.

Perhaps the best audience targeting feature is the 6ense predictive buying stage model. These buying stages are unique to your instance, combining signals from your CRM with those from the 6sense live database. This is an amazing targeting tool for honing your audiences by intent level, for both contacts and accounts. Review collected by and hosted on G2.com.

Easily the worst thing about 6sense are the bugs. The platform is very buggy. While their support team is quick to respond to issues, they sometimes need cajoling to escalate to their engineering team. That said, their engineering team does come through with fixes after a week or two.

Another issue is the lack of intuitiveness of the user interface. This is less of an inconvenience after the recent interface updates but still persists in certain corners. Review collected by and hosted on G2.com.

The feature that allows us to target accounts showing purchase intent helps us make the most of our limited marketing resources. Review collected by and hosted on G2.com.

The platform is quite complex, and the onboarding and integration processes take a long time to complete. Review collected by and hosted on G2.com.

I like about 6sense Revenue Marketing that you can go very deep and learn more and more about the data. You can track the "intent" in great detail on an account and thus discover where those people are located. This helps to further work with sales and unlock and approach those contacts. Review collected by and hosted on G2.com.

I find that the platform is sometimes very slow, so you have to wait a long time before the preview is ready, as in the case of the Audience Workflows. There is also sometimes a discrepancy between the results you see in 6sense and those in other platforms regarding the performance of the campaigns. The integration, especially with Salesforce, was a painful point and took about three months to have everything up and running. Review collected by and hosted on G2.com.

People really like 6sense's Intelligent Audience Building features since they are so useful. Web Deanonymization is a key feature that lets you find out who is visiting your website anonymously. The Predictive Buying Stages model leverages intent signals and CRM data to effectively predict when accounts are ready to buy. This information makes it possible to effectively target and focus, letting marketers put high-intent accounts at the top of their lists and use a systematic, intent-driven approach to assist consumers through their journey. The platform also has Seamless Integration & Action, which lets you sync audiences across numerous marketing channels including LinkedIn, Drift, and Marketo. It also has a strong integration with Salesforce to improve data quality. Lastly, consumers love the Automation and Workflow capabilities that make it easy to take action and design complicated procedures that they can "set and forget." The great Data Visualization and very responsive Customer Support are two more things that users really like. Review collected by and hosted on G2.com.

The biggest problems with 6sense are that it takes a long time to get up and costs a lot, which makes it hard for new users and small businesses to use. Users also say that they require more comprehensive data granularity, that contact information is sometimes out of date, that there isn't enough non-US intent data, and that the reporting options are unclear and make it hard to keep track of overall performance. Review collected by and hosted on G2.com.

I like that the segments are pretty easy to use and alerts are fairly easy to set up. With the use of segments and alerts, I'm able to share more information about signals that we're seeing with people who don't have licenses, like the sales reps and AEs. Review collected by and hosted on G2.com.

The taxonomy is pretty detailed, which can be challenging. It would be helpful to have more classes and information about best use cases. The initial setup was pretty difficult and took quite a bit of time, maybe a year, before any signals were seen. It took about eighteen months before it felt like it was adding value to the company. Review collected by and hosted on G2.com.

It clearly shows which customers are actually ready to buy by using smart data and signals. Because the insights are easy to understand and tool is simple to use, sales and marketing teams can focus on the right leads instead of guessing. Review collected by and hosted on G2.com.

It works really well when you already have enough data. Earlier, it felt like a smaller company, and setting up some integrations could take a bit of time. Review collected by and hosted on G2.com.

It's a smart approach to a long standing fundamental in marketing personalization and making intelligent use of information to track where customers are in the Sales Funnel. The onboarding for this was a hand holding experience from knowledgeable Customer Support staff. from start to finish and the resources for self-service and to learn independently are top-notch and comprehensive. It's turned around the way we go to market and I use it daily. It's an easy tool to modernize our approach. For a robust platform the integration was easy and simple. Review collected by and hosted on G2.com.

Upfront understanding of the different components of the platform and how they work. In the front end of the sales process it was not clear, but now that I have my hands in it, it's totally understood and I wish I had made better informed purchasing decisions. Review collected by and hosted on G2.com.

I truly appreciate the ability of 6sense Revenue Marketing to develop content and tools that support an intent-driven strategy. This capability is instrumental in guiding my potential buyers through each step of the purchasing process, which I find incredibly valuable. The platform displays data effectively and provides a vast array of options to derive insightful actions from the data, which significantly enhances my ability to make informed decisions. These features collectively contribute to a more integrated and strategic approach in my marketing efforts, making my interactions with the platform both efficient and productive. Review collected by and hosted on G2.com.

When getting involved with 6sense Revenue Marketing initially, I find it very confusing and time-consuming to fully understand how to manage it. Additionally, the initial setup was quite difficult. I suggest incorporating more videos and fewer heavy text-loaded lessons to improve the onboarding experience. Review collected by and hosted on G2.com.