6sense Revenue Marketing Reviews & Product Details

This platform is easy to use and helps us uncover new pipeline and close high-quality deals by targeting the right person at the right time and personalizing our outreach. We've actually been ramping up our usage for SDRs, AEs and marketing campaigns. It’s been a game-changer for using predictive data, and it has enabled us to grow our bookings significantly, and we've been using this frequently with marketing campaigns. With the market so saturated and competition increasing, personalization feels more important than ever, and 6sense provides the data we need to support and guide our outreach efforts. I also like that it connects to our Salesforce instance, which makes it easy to integrate into our existing processes and day-to-day workflow. Review collected by and hosted on G2.com.

It’s not a tool we use every day. I get the sense our GTM teams sometimes forget it’s even there, while some of the marketing teams running campaigns are much better at using 6sense than others. Did we implement it in a way that’s a bit too buried in Salesforce for CS and AEs to easily find? We did do enablement for 6Sense across GTM teams and it's helped drive adoption but sometimes keywords and such we're looking to filter for don't appear. Have to get creative when filtering.

Right now, when someone opens a prospect or customer account in our Salesforce instance, it goes straight to the Details section (renewal, account info, products, the account team, primary contacts, etc.). We do have a Marketing tab where 6sense Revenue Marketing is embedded, and people can view keywords the customer searched, visitor locations, and more. However, we’re still unclear on how to see who specifically searched that. We can see the location, but not the customer email. Review collected by and hosted on G2.com.

The intent data and predictive insights allow me to focus on prospects who are already showing buying signals, which makes my outreach more strategic and personalized. Instead of cold prospecting blindly, I can engage accounts that are more likely to convert.

This not only improves my productivity, but also increases meeting quality and pipeline contribution Review collected by and hosted on G2.com.

While the intent signals and predictive insights are powerful, it requires time and proper training to fully understand how to prioritize and interpret the information effectively.

However, once you learn how to leverage the platform correctly, it becomes a very strong tool for driving more strategic outreach and better pipeline results. Review collected by and hosted on G2.com.

6sense Revenue Marketing can streamline your campaign efforts and help you reach your ideal target accounts for maximum brand impact. It has become the center of our Marketing ecosystem where we target, segment, advertise, and nurture smarter than ever before. Review collected by and hosted on G2.com.

6sense Revenue Marketing has a bit of a learning curve when it comes to understanding all of the features within the system and how each of them work/play into each other. It took our Marketing team about 2-3 months to setup and get the hang of the platform, then another month to enable our sales team. Review collected by and hosted on G2.com.

What stands out most about 6sense Revenue Marketing is its ability to provide deep account insights and intent data that actually help prioritize the right prospects. The platform does a great job of identifying where accounts are in the buying journey, which makes outreach far more targeted and effective. The predictive analytics and AI-driven recommendations take a lot of guesswork out of pipeline generation. Additionally, the integration with CRM and marketing tools makes it easy to align sales and marketing teams on the same page. Review collected by and hosted on G2.com.

One downside is that the platform can feel overwhelming initially due to the depth of features and data available. There is definitely a learning curve, especially for new users who are not familiar with intent-based marketing. Additionally, some of the data accuracy can vary depending on the region or industry, and it may require ongoing refinement of segments and filters to get the best results. Reporting customization could also be more flexible for specific use cases. Review collected by and hosted on G2.com.

the ability to de-anonymize buyer behavior and align go-to-market teams Review collected by and hosted on G2.com.

There is a steep learning curve and a fair amount of implementation complexity. I often felt overwhelmed by the vast amount of data and the complex UI, which at times can feel clunky.

Time-to-value was also slower than expected: the initial setup and onboarding took about 4 to 8 weeks before the platform became productive.

It’s also resource-intensive. To see meaningful results, our team needs a dedicated RevOps or platform administrator to manage the day-to-day workflows, which we currently don’t have. As a result, we have to rely heavily on our digital marketing partners—who may have experience with the platform from other clients and who have the time to dedicate to daily management. Review collected by and hosted on G2.com.

I really enjoy the insights that 6sense Revenue Marketing provides. I also really appreciate the support team always being very responsive if there are challenges. I find the overall go-to-market strategy that it helps us to align around very beneficial. The content they share around how they use their own tool really helps provide ideas. The CSM team is also very helpful. I especially find value in how the tool lights up the dark funnel enabling marketing to reach accounts with the right message at the right time and sales and SDRs to engage accounts when they are most likely to be ready for a conversation. I love the community they have, RevCity as well. I really like having the support I need to be successful in efforts to drive our revenue organization forward, to build pipeline, and close one revenue. Review collected by and hosted on G2.com.

I think there's an opportunity to have a little bit more robust reporting functionality within the tool. Right now, the best way to get at that is either through pushing the data into Salesforce and doing reporting on the Salesforce side, which we do actively now. But then the more robust reporting comes from purchasing their data packs and then building your own Power BI or Tableau dashboards, which can be a little challenging from an internal staffing issue. We are on that path now, and it is time consuming. Review collected by and hosted on G2.com.

I like how 6sense Revenue Marketing helps us reach companies and people that we are not familiar with. It's particularly useful if we have a new product in a new industry and we're not familiar with the companies or industries that would be interested in that product. It effectively aids us in reaching those people, expanding our reach beyond what we already know. Review collected by and hosted on G2.com.

I don't like the ability to filter into different industries, especially in manufacturing and environmental type industries, without using codes. Currently, if you filter on industries, you don't get to the markets and industries that we're wanting to use 6sense for. So we have to use ICS codes to get to those industries, which makes it more complicated for us to get to where we wanna go. Review collected by and hosted on G2.com.

Only use the Sales Intelligence feature but it has been extremely helpful seeing which companies visit our website, what they are doing and combining that with other intent activity and we have renewed it for a 2nd term. Very easy to set up and use it on a daily basis to pass intent prospects to my colleagues around the world. It has integrated well with our CRM too. It has driven some great targeted outreach. Review collected by and hosted on G2.com.

The Sales Intelligence tool doesn't work so well in some countries that we operate in and some of our domains don't get accurate results relevant to their region. Wider coverage would really enhance what is already there.

Sometimes, getting Support to understand what the issue is, even when sending step by step screenshots, is hit and miss and can be quite frustrating. Review collected by and hosted on G2.com.

I like how easy to use the platform is and what data I can see. It helps me ensure campaigns are performing and understand how prospects are moving across buying stages. Review collected by and hosted on G2.com.

Sometimes the platform can be slow, especially in the afternoons. I think if load times were quicker I would be able to use it for more. Often I will have to wait for a while for a segment, or a performance report to load. Review collected by and hosted on G2.com.

I like that I can see a score associated with each contact in Salesforce, which makes outbound prospecting easier and more straightforward. Review collected by and hosted on G2.com.

What I dislike most is that it’s difficult to delineate which specific person or team is engaging with the content, and whether that engagement means they’re truly curious or just browsing. Review collected by and hosted on G2.com.