Informa TechTarget Portal (Priority Engine) Reviews & Product Details

TechTarget Priority Engine is exceptionally user-friendly, with an intuitive dashboard, comprehensive advanced filters, and customizable automated alerts. The platform delivers detailed lead insights that help teams make data-driven decisions more easily and with greater confidence. Its seamless integration with CRM systems further streamlines day-to-day workflows, improving productivity and supporting better collaboration across teams. Overall, it empowers sales and marketing teams to efficiently identify, engage, and nurture potential customers, leading to stronger outcomes and maximizing ROI. With its accessibility and efficiency, it has become an indispensable resource for meeting business objectives. Review collected by and hosted on G2.com.

When I try to log in, I consistently run into an issue where I can’t access the system right away and have to refresh the page and log in again each time. In addition, when I search for an account, the system takes an unusually long time to load, which leads to delays and frustration. Having to repeatedly refresh, along with the slow loading times, significantly affects productivity and makes the overall user experience less efficient, making it harder to complete tasks in a timely manner. Review collected by and hosted on G2.com.

Prospect research insights. Its nice knowing what the prospects are looking into actively Review collected by and hosted on G2.com.

That the system auto fills those research topics with what ever is average for the account. It can be confusing and difficult to pinpoint their specific interests Review collected by and hosted on G2.com.

I’ve had a great experience with TechTarget. Their platform offers incredibly valuable insights, especially for professionals in the tech space who are focused on understanding buyer intent and engaging with high-quality leads. I appreciate how data-driven and user-friendly the system is—it makes it easy to identify and prioritize the right accounts and contacts at the right time. Review collected by and hosted on G2.com.

One area of concern with TechTarget is that while their intent data is extensive, it can sometimes be difficult to validate the accuracy or timeliness of the leads. In some cases, the contacts marked as “engaged” or showing intent may not respond or may no longer be in the roles indicated. This can lead to wasted time or effort on outreach that doesn’t convert, especially for teams that rely heavily on precision. Review collected by and hosted on G2.com.

Priority Engine has been a game changer for our demand generation strategy. The intent data is incredibly actionable. The integration with our CRM and marketing automation tools is seamless, allowing us to prioritize leads and personalize campaigns at scale. The weekly intent reports are especially helpful for aligning sales and marketing on high-potential accounts. Review collected by and hosted on G2.com.

The UI could be more intuitive, especially when filtering or customizing views. Review collected by and hosted on G2.com.

Priority Engine delivers real-time, intent-based insights that help us prioritize outreach more effectively. I especially value the visibility into active research behavior within our target accounts—it enables more relevant conversations and tighter alignment with sales. The integration with our CRM also streamlines workflows, ensuring we can act quickly on high-value opportunities. Review collected by and hosted on G2.com.

While Priority Engine is a strong tool for surfacing in-market accounts, the intent signals can sometimes be too broad or lack context about the specific buyer's role and stage in the journey. It would be more actionable if there were clearer insights into individual engagement versus company-level activity. Also, the UI could benefit from a more intuitive layout to streamline navigation and filtering. Review collected by and hosted on G2.com.

The prospect insights - specifically the prospect's top interests lists. Review collected by and hosted on G2.com.

Nothing in specific stands out other than the ability to export individuals directly into salesforce from Tech Target. Review collected by and hosted on G2.com.

Priority Engine provides my team with the intent data that matters most and offers more than competitive aggregated search platforms. Working with a highly engaged support team we have learned to understand what prospect priorities are most important and which key stake holders are viewing topics on your site. Using PE, our sales teams now understand the who, what, when of a project that leads to better engagement and more meaningful connections. Review collected by and hosted on G2.com.

We have had very few negatives with Priority Engine. I would like to be able to manage our own account sets and see more coverage at the territory level. Review collected by and hosted on G2.com.

Tech Target makes it so easy to find the most current, correct contact information for the prospects who are actively researching my product or solution. What they are searching for, when they are expecting to move forward. All of the vital information I need to open dialogue with confidence. The Intent Mail tool generates more email opens than I seen before. I use it as often as possible! Review collected by and hosted on G2.com.

Not yet able to integrate with the CRM. However, it is in the works. Review collected by and hosted on G2.com.

It gives a consolidate information about interests from an account in one place and helps discover new prospects who might not be on your target list. It also gives contact information making it easy for reach out. Review collected by and hosted on G2.com.

A lot of times information is not refreshed and you might not know if a prospect has gone from the organization or their recent interests. Review collected by and hosted on G2.com.

I really like how it gives you a strong sense of what the customer is actively researching, it's a great way to understand their priorities and interests in real time. I've found it especially effective for identifying new contacts and tailoring outreach in a way that aligns with what they're already exploring. It helps make outreach more relevant and targeted, which has led to better engagement and stronger conversations. Review collected by and hosted on G2.com.

While it's helpful to get some insight into what a customer might be researching, it can still feel a bit limited or surface-level. Sometimes it's hard to tell how serious their interest is or if the data reflects current priorities versus passive browsing. I've also found that while it can help identify new contacts, the information isn't always complete or actionable, which makes it harder to confidently tailor outreach. It would be more valuable if there were clearer signals of intent or more context around the research activity to better guide engagement strategies. Review collected by and hosted on G2.com.