--- title: Informa TechTarget Portal (Priority Engine) Reviews meta\_title: 'Informa TechTarget Portal (Priority Engine) Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 453 reviews by the users' company size, role or industry to find out how Informa TechTarget Portal (Priority Engine) works for a business like yours. aggregate\_rating: rating\_value: 4.3 review\_count: 453 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Account-Based Data url: https://www.g2.com/categories/account-based-data --- # Informa TechTarget Portal (Priority Engine) Reviews & Product Details Visit Website Informa TechTarget Portal is a modular solution that enables GTM teams to more effectively access in-market audiences tailored to their needs. Leveraging the industry’s most precise and actionable first-party intent data, each module is conceived for specific uses. Informa TechTarget’s data and intelligence enable alignment across your GTM, from strategy through sales, so each user group can be more effective in their jobs. Why GTM Teams Choose Informa TechTarget Portal • Access the Largest Trusted Buyer Network: Tap into 50M+ permissioned members across 220 media properties. Our exclusive first-party intent data is directly observed from buy-cycle content engagement, offering unmatched granularity and context. • Purpose-Built for Your Teams: Each module is tailored to the unique needs of Strategy, Demand Generation, and Sales. Whether enriching databases, powering outreach, or informing planning, every insight is grounded in real buyer behavior. • Unified GTM Intelligence: A centralized location for all GTM teams streamlines execution, accelerates speed to ROI, and aligns strategies across your organization. Portal Modules: Tailored Intelligence for Every Team • Strategic Insights: Start smarter strategies with dynamic, real-time market intelligence. Validate and optimize GTM plans, understand buyer behavior trends, and get expert-driven analysis and personalized recommendations. • Demand: Reach more of the buying group with precision. Identify in-market buyers at engaged accounts across trusted editorial destinations, and drive campaign performance with real-time insights. • Intent Data: Accelerate pipeline with high-value account and prospect targeting. Focus on the most active researchers, your most engaged accounts, and unlock granular account- and prospect-level insights seamlessly integrated into your systems. • Intent Data for Sales: Empower sellers with actionable insights for precise and productive outreach. Identify your most active accounts, the buying group members, and what each individual cares about, so you can book more meetings and secure more revenue. Available for reps directly in-tool and within their workflows. * * * Product Website Informa TechTarget Portal (Priority Engine) Seller [Informa TechTarget](https://www.g2.com/sellers/informa-techtarget) Discussions [Informa TechTarget Portal (Priority Engine) Community](https://www.g2.com/products/informa-techtarget-portal-priority-engine/discuss) Solution Type All-in-One Overview by Sarah Geissler (Product Marketing Manager) Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 2 months [ View More Pricing Information ](https://www.g2.com/products/informa-techtarget-portal-priority-engine/pricing) Informa TechTarget Solutions (3) See how Informa TechTarget products can work together to solve real problems. [ ![Solution Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Solution Avatar Image") Intent Data for Demand Generation SolutionBy Informa TechTarget ](/sellers/informa-techtarget/solutions/intent-data-for-demand-generation-a02332cf-e556-453b-8df8-d96599dc3a02)[ ![Solution Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Solution Avatar Image") Intent Data for Sales SolutionBy Informa TechTarget ](/sellers/informa-techtarget/solutions/intent-data-for-sales)[ ![Solution Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Solution Avatar Image") Lead Generation with Buying Groups SolutionBy Informa TechTarget ](/sellers/informa-techtarget/solutions/lead-generation-with-buying-groups) Show More ## Informa TechTarget Portal (Priority Engine) Integrations (6) What do users say about integrations? Verified by Informa TechTarget Portal (Priority Engine) [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") 6sense Revenue Marketing ](https://www.g2.com/products/6sense-revenue-marketing/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Agentforce Sales (formerly Salesforce Sales Cloud) ](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Demandbase One ](https://www.g2.com/products/demandbase-one/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") LinkedIn Sales Navigator ](https://www.g2.com/products/linkedin-sales-navigator/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Outreach ](https://www.g2.com/products/outreach/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Salesloft ](https://www.g2.com/products/salesloft/reviews) Show More ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") UI Verified User in Information Technology and Services Mid-Market (51-1000 emp.) 2/27/2024 "Effective Tool for Focused Lead Management, Needs Better Precision" 3.5/5 What do you like best about Informa TechTarget Portal (Priority Engine)? I like that Informa TechTarget Portal (Priority Engine) provides a controlled trickle of relevant data, allowing me to manage the information I receive and its relevance. I use it for intent data, focusing on accounts active in my area, which is crucial for my sales work. The alerts on web visits and intent are particularly helpful, as I receive daily emails with current intent data for my territories. This keeps me focused on priority accounts in my market. Additionally, it occasionally helps me find new leads that are hard to identify on LinkedIn. Overall, it assists in prioritizing hundreds of accounts by using recent, relevant intent data, making it easier to plan my outreach based on intent signals. Review collected by and hosted on G2.com. What do you dislike about Informa TechTarget Portal (Priority Engine)? I wish that it gave me more accurate individual lead and contact information. For instance, when there's a web visit, it doesn't necessarily tie it to an individual. Most of the information is at the account level, and it will supply leads that look relevant, but it can't directly tie them to the intent activities. So I wish that it would tie it directly to intent activities and say, for instance, Dave Smith is researching x, y, and z, and then I know exactly who to call, instead of saying, for instance, eBay is researching a, b, and c. Then I have to go do some research to figure out who at eBay I would call. Review collected by and hosted on G2.com. What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you? I use Informa TechTarget Portal for intent data to focus on active accounts and prioritize hundreds of targets. It sends daily alerts with recent intent data, helping plan outreach and find new leads difficult to locate elsewhere. Review collected by and hosted on G2.com. Show More 7/28/2026 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") UI Verified User in Information Technology and Services Enterprise (\> 1000 emp.) 5/28/2024 "Easy to use" 5/5 What do you like best about Informa TechTarget Portal (Priority Engine)? TechTarget Priority Engine is exceptionally user-friendly, with an intuitive dashboard, comprehensive advanced filters, and customizable automated alerts. The platform delivers detailed lead insights that help teams make data-driven decisions more easily and with greater confidence. Its seamless integration with CRM systems further streamlines day-to-day workflows, improving productivity and supporting better collaboration across teams. Overall, it empowers sales and marketing teams to efficiently identify, engage, and nurture potential customers, leading to stronger outcomes and maximizing ROI. With its accessibility and efficiency, it has become an indispensable resource for meeting business objectives. Review collected by and hosted on G2.com. What do you dislike about Informa TechTarget Portal (Priority Engine)? When I try to log in, I consistently run into an issue where I can’t access the system right away and have to refresh the page and log in again each time. In addition, when I search for an account, the system takes an unusually long time to load, which leads to delays and frustration. Having to repeatedly refresh, along with the slow loading times, significantly affects productivity and makes the overall user experience less efficient, making it harder to complete tasks in a timely manner. Review collected by and hosted on G2.com. What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you? TechTarget Priority Engine significantly improves lead quality by filtering out irrelevant data, reducing noise and helping teams focus on the most promising opportunities. The platform’s automated alerts also save valuable time by quickly notifying users about key activities and updates, so high-priority leads aren’t missed. Its seamless integration with CRM systems further streamlines workflows, enabling smooth data transfer and reliable synchronization across platforms. Together, these capabilities boost sales efficiency and marketing effectiveness by allowing teams to concentrate on high-intent prospects with greater precision. As a result, organizations can drive stronger engagement, close deals faster, and ultimately achieve greater business success. Review collected by and hosted on G2.com. Show More 1/20/2026 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Chandler B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Chandler B.") CB Chandler B. Business Development Representative Enterprise (\> 1000 emp.) 1/20/2026 "Great prospect insights, but confusing auto-filled research topics." 2.5/5 What do you like best about Informa TechTarget Portal (Priority Engine)? Prospect research insights. Its nice knowing what the prospects are looking into actively Review collected by and hosted on G2.com. What do you dislike about Informa TechTarget Portal (Priority Engine)? That the system auto fills those research topics with what ever is average for the account. It can be confusing and difficult to pinpoint their specific interests Review collected by and hosted on G2.com. What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you? Providing me an extra level of finding prospects. It would be beneficial if Techtarget could directly integrate the different Prospecting tools like outreach or groove, or directly with Salesforce. those integration could be more helpful as currently i dont have a way to bring people into my safeforce without them having a sales navigator LinkedIn profile Review collected by and hosted on G2.com. Show More Response from Caitlin Shanly of Informa TechTarget Portal... [Editedit](https://www.g2.com/survey_responses/informa-techtarget-portal-priority-engine-review-12237962/official_response/edit) Hi Chandler - Thanks for leaving a review for the Informa TechTarget Portal! We're happy to hear that you find the prospect research insights helpful. We do offer direct integrations with Salesforce and Outreach to export contacts into those systems, if enabled by your organization. I recommend reaching out to your organization's Portal administrator or your Informa TechTarget Customer Success Manager to learn more. Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Mid-Market (51-1000 emp.) 7/28/2026 "TechTarget Account Insights Made Targeting the Right Accounts Easy" 5/5 What do you like best about Informa TechTarget Portal (Priority Engine)? The account insights were most helpful when I was using TechTarget. They helped me with account targeting and made it easier to focus on the right accounts. Review collected by and hosted on G2.com. What do you dislike about Informa TechTarget Portal (Priority Engine)? I don’t think there was anything I disliked about TechTarget when I had to use it. Review collected by and hosted on G2.com. What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you? It helps with targeting the right accounts at the right time and within the right timeframe. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: G2 invite on behalf of seller ![Zenovia B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Zenovia B.") ZB Zenovia B. SLED Sales Development Representative Enterprise (\> 1000 emp.) 8/5/2025 "Sales Leader TechTarget Review" 5/5 What do you like best about Informa TechTarget Portal (Priority Engine)? I’ve had a great experience with TechTarget. Their platform offers incredibly valuable insights, especially for professionals in the tech space who are focused on understanding buyer intent and engaging with high-quality leads. I appreciate how data-driven and user-friendly the system is—it makes it easy to identify and prioritize the right accounts and contacts at the right time. Review collected by and hosted on G2.com. What do you dislike about Informa TechTarget Portal (Priority Engine)? One area of concern with TechTarget is that while their intent data is extensive, it can sometimes be difficult to validate the accuracy or timeliness of the leads. In some cases, the contacts marked as “engaged” or showing intent may not respond or may no longer be in the roles indicated. This can lead to wasted time or effort on outreach that doesn’t convert, especially for teams that rely heavily on precision. Review collected by and hosted on G2.com. What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you? offers incredibly valuable insights, especially for professionals in the tech space who are focused on understanding buyer intent and engaging with high-quality leads. I appreciate how data-driven and user-friendly the system is—it makes it easy to identify and prioritize the right accounts and contacts at the right time. Review collected by and hosted on G2.com. Show More Response from Caitlin Shanly of Informa TechTarget Portal... [Editedit](https://www.g2.com/survey_responses/informa-techtarget-portal-priority-engine-review-11492898/official_response/edit) Thank you for submitting a review! We're pleased to hear that Informa TechTarget has helped your sales and marketing teams with the insights they need to prioritize and tailor outreach. We value your feedback and will submit this to our Products team. Current UserValidated ReviewerIncentivizedSource: Seller invite ![Piyushree N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Piyushree N.") PN Piyushree N. Demand Generation Manager Small-Business (50 or fewer emp.) 9/12/2024 "Identify intent-driven decision makers" 5/5 What do you like best about Informa TechTarget Portal (Priority Engine)? Priority Engine has been a game changer for our demand generation strategy. The intent data is incredibly actionable. The integration with our CRM and marketing automation tools is seamless, allowing us to prioritize leads and personalize campaigns at scale. The weekly intent reports are especially helpful for aligning sales and marketing on high-potential accounts. Review collected by and hosted on G2.com. What do you dislike about Informa TechTarget Portal (Priority Engine)? The UI could be more intuitive, especially when filtering or customizing views. Review collected by and hosted on G2.com. What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you? We used to rely heavily on form fills and cold outreach, which led to low conversion rates. With Priority Engine, we now focus on accounts that are already in-market, which has significantly improved our lead quality and pipeline velocity. It’s helped us reduce wasted effort and increase ROI on our campaigns. Review collected by and hosted on G2.com. Show More 8/5/2025 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Telecommunications](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Telecommunications") UT Verified User in Telecommunications Mid-Market (51-1000 emp.) 8/5/2025 "TechTarget is awesome!" 5/5 What do you like best about Informa TechTarget Portal (Priority Engine)? Priority Engine delivers real-time, intent-based insights that help us prioritize outreach more effectively. I especially value the visibility into active research behavior within our target accounts—it enables more relevant conversations and tighter alignment with sales. The integration with our CRM also streamlines workflows, ensuring we can act quickly on high-value opportunities. Review collected by and hosted on G2.com. What do you dislike about Informa TechTarget Portal (Priority Engine)? While Priority Engine is a strong tool for surfacing in-market accounts, the intent signals can sometimes be too broad or lack context about the specific buyer's role and stage in the journey. It would be more actionable if there were clearer insights into individual engagement versus company-level activity. Also, the UI could benefit from a more intuitive layout to streamline navigation and filtering. Review collected by and hosted on G2.com. What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you? Priority Engine helps solve the challenge of identifying which accounts are actively researching solutions in our space. Instead of relying solely on static lists or cold outreach, we get dynamic, intent-driven insights that reveal who’s in-market and what topics they’re focused on. This shortens the prospecting cycle, increases the relevance of our outreach, and ultimately improves alignment between marketing and sales—leading to more efficient pipeline generation. Review collected by and hosted on G2.com. Show More Response from Caitlin Shanly of Informa TechTarget Portal... [Editedit](https://www.g2.com/survey_responses/informa-techtarget-portal-priority-engine-review-11495208/official_response/edit) Thank you for submitting a review! We are thrilled to hear that leveraging Informa TechTarget intent insights has shortened your sales cycle, and that your organization is leveraging a CRM integration to streamline workflows. In regard to individual engagement versus company-level activity, Informa TechTarget offers engagement insights at the individual level both in-tool and in your CRM, depending on your integration setup. I recommend checking out the Informa TechTarget Knowledge Base or reaching out to your Informa TechTarget Customer Success Manager for information on how to find and action on these prospect-level insights. Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") UI Verified User in Information Technology and Services Enterprise (\> 1000 emp.) 1/20/2026 "Great Prospect Insights, but Needs Direct Salesforce Export" 3.5/5 What do you like best about Informa TechTarget Portal (Priority Engine)? The prospect insights - specifically the prospect's top interests lists. Review collected by and hosted on G2.com. What do you dislike about Informa TechTarget Portal (Priority Engine)? Nothing in specific stands out other than the ability to export individuals directly into salesforce from Tech Target. Review collected by and hosted on G2.com. What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you? I'm not sure if it is solving any specific problems but rather acting as an additional tool in my prospecting process. I have enjoyed utilizing tech target to gather additional information on key contacts. , Review collected by and hosted on G2.com. Show More Response from Caitlin Shanly of Informa TechTarget Portal... [Editedit](https://www.g2.com/survey_responses/informa-techtarget-portal-priority-engine-review-12238029/official_response/edit) Thanks for leaving a review for the Informa TechTarget Portal! We're happy to hear that the prospect insights are helpful for your prospecting efforts. Also, the tool does have the capability for sellers like yourself to export contacts directly to Salesforce, if enabled by your organization. I recommend reaching out to your organization's Portal administrator or your Informa TechTarget Customer Success Manager to learn more. Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Rick B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rick B.") RB Rick B. Strategic Account Executive Enterprise (\> 1000 emp.) 5/27/2025 "Understanding intent data and the contacts responsible for it" 5/5 What do you like best about Informa TechTarget Portal (Priority Engine)? Priority Engine provides my team with the intent data that matters most and offers more than competitive aggregated search platforms. Working with a highly engaged support team we have learned to understand what prospect priorities are most important and which key stake holders are viewing topics on your site. Using PE, our sales teams now understand the who, what, when of a project that leads to better engagement and more meaningful connections. Review collected by and hosted on G2.com. What do you dislike about Informa TechTarget Portal (Priority Engine)? We have had very few negatives with Priority Engine. I would like to be able to manage our own account sets and see more coverage at the territory level. Review collected by and hosted on G2.com. What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you? Priority Engine helps us solve the question of specifically who is searching for information on specific topics. Other solutions only provide one half of the equation with intent data or contact data. Bringing intent and buyers together is powerful. Review collected by and hosted on G2.com. Show More Response from Caitlin Shanly of Informa TechTarget Portal... [Editedit](https://www.g2.com/survey_responses/informa-techtarget-portal-priority-engine-review-11226506/official_response/edit) Thank you for submitting a review for Priority Engine! We are thrilled to hear about your experience with our Customer Success team and that Priority Engine is empowering your sales teams with intent and contact data. Cheers! Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller TO Tom O. Sales Development Representative Enterprise (\> 1000 emp.) 8/5/2025 "Tech Target is my secret weapon." 5/5 What do you like best about Informa TechTarget Portal (Priority Engine)? Tech Target makes it so easy to find the most current, correct contact information for the prospects who are actively researching my product or solution. What they are searching for, when they are expecting to move forward. All of the vital information I need to open dialogue with confidence. The Intent Mail tool generates more email opens than I seen before. I use it as often as possible! Review collected by and hosted on G2.com. What do you dislike about Informa TechTarget Portal (Priority Engine)? Not yet able to integrate with the CRM. However, it is in the works. Review collected by and hosted on G2.com. What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you? The person searching and the product/solution they are searching for. Review collected by and hosted on G2.com. Show More Response from Caitlin Shanly of Informa TechTarget Portal... [Editedit](https://www.g2.com/survey_responses/informa-techtarget-portal-priority-engine-review-11495389/official_response/edit) Thank you for submitting a review. We're pleased to hear that Informa TechTarget helps you identify new, active prospects and that using our AI-powered messaging feature, IntentMail AI, with your outreach has helped you generate more email opens! Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ## Questions about Informa TechTarget Portal (Priority Engine)? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Informa TechTarget Portal (Priority Engine) ](https://www.g2.com/products/informa-techtarget-portal-priority-engine/discussions/new) LK Lori Koch • Last activity over 5 years ago What is the ETA for allowing you to search by Zip or areas like NYC area? 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/42568-what-is-the-eta-for-allowing-you-to-search-by-zip-or-areas-like-nyc-area) GU Guest User What is Priority Engine used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-priority-engine-used-for) [ View all Discussions ](https://www.g2.com/products/informa-techtarget-portal-priority-engine/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 2 months ### Return on Investment 14 months ### Average Discount 10% [ View More Pricing Information ](https://www.g2.com/products/informa-techtarget-portal-priority-engine/pricing) Informa TechTarget Portal (Priority Engine) Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_0fe1247bb1ae3d476bf6e9dbd470cf7d/gtm-workspace-powered-by-zoominfo.png "Product Avatar Image") GTM Workspace - 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