6sense Revenue Marketing Reviews & Product Details

The workflow interface is easy to use and easy to update. It syncs well with HubSpot, and the team supporting us was very helpful and knowledgeable. It greatly simplified advertising for us. Review collected by and hosted on G2.com.

Sometimes it is unnecessarily complex and does not easily flag what is causing workflows to break. So far, we are struggling to see real ROI; I think the ROI is there, but the platform has so many features that it is difficult to settle on how best to use it. Review collected by and hosted on G2.com.

It gives my revenue and marketing teams a single, shared view of marketing, which helps prevent duplication and reduces siloed work. It also significantly improved campaign orchestration. Review collected by and hosted on G2.com.

I’m not sure how adaptive this really is. We still end up manually adding learning and setting up rules. Review collected by and hosted on G2.com.

I use 6sense Revenue Marketing for supporting our ABM strategy, identifying and prioritizing strategic accounts, building segments to use on other platforms, and reporting. I like that it's more intuitive than other platforms. The cost per account reached is rather low, which is beneficial. I use the most segments, workflows, advertising, and reports, but I value segments and workflows the most. Review collected by and hosted on G2.com.

I find the reporting part frustrating because the data doesn't make sense sometimes. It shows different numbers for the same segment depending on where you look, and the reporting options feel very limited. It’s also annoying having to meet a lot of strict conditions to see data from other platforms, like LinkedIn, which is tough for us as an international business. Also, while 6sense Revenue Marketing is intuitive, I find it not so user-friendly. After I edit something and want to go back, it takes me to the first default screen, so I need to click through everything all over again. Review collected by and hosted on G2.com.

Keyword search is really great and helpful to us. The UI/UX makes it easy to see what I am looking at. It is great to see our return on investment for each campaign. The integration with salesforce is so helpful for our sales tteam. Review collected by and hosted on G2.com.

It takes forever to load and often simply will not load. The support and onboarding was not very helpful. They could not answer a lot of our questions. The AI/Intelligence is very limited and untrustworthy. Review collected by and hosted on G2.com.

Overall it’s been easy enough to use and set up, and it meets my requirements. I also like the centralization and the revenue analytics. Review collected by and hosted on G2.com.

Lead-to-account matching and measurement have been weak for me, and integrations have also been a pain point. On the AI side, I only trust it somewhat: accuracy and explainability feel middling, and catching and correcting mistakes isn’t always easy. Review collected by and hosted on G2.com.

6sense helps to identify buyer intent. Uncover in market accounts before they actively reach out. The predictive analytics and account insight help out sales and marketing teams prioritize the right opportunities and engagement . I also appreciate strong ABM capabilities,intuitive dashboard and seamless integration with CRM and marketing automation tools which make campaign tracking and pipeline management much more efficient Review collected by and hosted on G2.com.

One downside is that the platform may seem overwhelming at first because the number of features and customisation available. There is definitely a learning curve, especially for new users who are not familiar with intent based marketing tool Review collected by and hosted on G2.com.

6Sense is a great resource to be able to create very targeted Target account lists to be able to use in the platform or outside of it for other channels. It helps to tap into the dark funnel to help with acquiring new prospects Review collected by and hosted on G2.com.

It’s a minor issue, but sometimes the flow of the user interface feels a little clunky. When I click back within a folder, it takes me to the starting point instead of returning to the specific segment folder, so I end up having to click through all the drop-downs again. Review collected by and hosted on G2.com.

Excellent ABM platform with powerful intent data. Review collected by and hosted on G2.com.

Some advanced features require a learning curve, and building custom reports could be more intuitive. Review collected by and hosted on G2.com.

I like the centralization and the account identification and segmentation, including lead-to-account matching. It helped me identify interested accounts somewhat earlier, and its predictive stages and prioritization usually focused our team on the right accounts. Review collected by and hosted on G2.com.

I haven’t really used the AI features much, and the autonomous task execution, adaptive learning, and natural language interaction weren’t strong for me. Review collected by and hosted on G2.com.

We are still working on getting it ramped up. I believe this is a very powerful tool for companies looking to get into ABM. The ability to anonymize site visits is really amazing. Review collected by and hosted on G2.com.

The training from the 6sense team could have been a little better. They do have a lot of online resources also for training which is nice. I don’t have many other dislikes for the product. Review collected by and hosted on G2.com.