6sense Revenue Marketing Features
Lead Intelligence (9)
Market Insights
Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with. This feature was mentioned in 318 6sense Revenue Marketing reviews.
Account-level Insights
Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc. This feature was mentioned in 331 6sense Revenue Marketing reviews.
Lead Analysis
Prioritizes leads through lead scoring, market insights, account-level insights, etc. This feature was mentioned in 313 6sense Revenue Marketing reviews.
Market Insights
Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with. This feature was mentioned in 283 6sense Revenue Marketing reviews.
Account-level Insights
As reported in 293 6sense Revenue Marketing reviews. Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc.
Lead Analysis
Based on 275 6sense Revenue Marketing reviews. Prioritizes leads through lead scoring, market insights, account-level insights, etc.
Market Insights
Based on 175 6sense Revenue Marketing reviews and verified by the G2 Product R&D team. Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with.
Account-level Insights
Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc. This feature was mentioned in 184 6sense Revenue Marketing reviews.
Lead Analysis
Based on 174 6sense Revenue Marketing reviews. Prioritizes leads through lead scoring, market insights, account-level insights, etc.
Lead Management (9)
Segmentation
Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness. 319 reviewers of 6sense Revenue Marketing have provided feedback on this feature.
Predictive Scoring
As reported in 326 6sense Revenue Marketing reviews. Automatically scores prospects based on behavior and engagement levels.
Account Identification
Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales. This feature was mentioned in 323 6sense Revenue Marketing reviews.
Segmentation
As reported in 271 6sense Revenue Marketing reviews. Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness.
Predictive Scoring
Automatically scores prospects based on behavior and engagement levels. 272 reviewers of 6sense Revenue Marketing have provided feedback on this feature.
Account Identification
Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales. 273 reviewers of 6sense Revenue Marketing have provided feedback on this feature.
Segmentation
Based on 189 6sense Revenue Marketing reviews. Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness.
Predictive Scoring
Based on 187 6sense Revenue Marketing reviews. Automatically scores prospects based on behavior and engagement levels.
Account Identification
Based on 185 6sense Revenue Marketing reviews. Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales.
Marketing Campaigns (13)
Omni-Channel Tracking
Provides tracking across multiple digital advertising channels, such as video, mobile, and social media. This feature was mentioned in 296 6sense Revenue Marketing reviews.
Media Attribution
Based on 296 6sense Revenue Marketing reviews. Assists in the attribution of marketing budget by identifying successful campaigns and initiatives.
Opportunity Timeline
Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities. 296 reviewers of 6sense Revenue Marketing have provided feedback on this feature.
Customization
Allows for custom report types to match the goals of a company. This feature was mentioned in 298 6sense Revenue Marketing reviews.
Journey Analytics
Provides tools to analyze every stage of the customer journey to customize an account-based funnel. This feature was mentioned in 289 6sense Revenue Marketing reviews.
Omni-Channel Tracking
Provides tracking across multiple digital advertising channels, such as video, mobile, and social media. This feature was mentioned in 248 6sense Revenue Marketing reviews.
Media Attribution
Assists in the attribution of marketing budget by identifying successful campaigns and initiatives. This feature was mentioned in 236 6sense Revenue Marketing reviews.
Customization
Allows for custom report types to match the goals of a company. This feature was mentioned in 234 6sense Revenue Marketing reviews.
Omni-Channel Tracking
Provides tracking across multiple digital advertising channels, such as video, mobile, and social media. 171 reviewers of 6sense Revenue Marketing have provided feedback on this feature.
Revenue Planning
Helps allocate marketing budget based predicted amount of incoming revenue. 151 reviewers of 6sense Revenue Marketing have provided feedback on this feature.
Media Attribution
As reported in 164 6sense Revenue Marketing reviews. Assists in the attribution of marketing budget by identifying successful campaigns and initiatives.
Opportunity Timeline
Based on 134 6sense Revenue Marketing reviews. Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities.
Customization
Allows for custom report types to match the goals of a company. This feature was mentioned in 170 6sense Revenue Marketing reviews.
Marketing Distribution (6)
Segmentation
Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness. 411 reviewers of 6sense Revenue Marketing have provided feedback on this feature.
Personalized Messaging
As reported in 382 6sense Revenue Marketing reviews. Allows for the customization and hyper-personalization of messaging as it pertains to a target audience.
Website Personalization
Provides tools that dynamically serve content, messaging, and calls-to-action. This feature was mentioned in 364 6sense Revenue Marketing reviews.
Email Campaigns
Connects sales emails with cross-sell/upsell marketing campaigns across multiple channels. 357 reviewers of 6sense Revenue Marketing have provided feedback on this feature.
Digital Advertising
Based on 386 6sense Revenue Marketing reviews. Allows for the deployment of multichannel advertising campaigns targeted to accounts.
Direct Mail
Allows for execution of a direct mail strategy to send out materials to targeted accounts. This feature was mentioned in 326 6sense Revenue Marketing reviews.
Campaign Planning (4)
Strategy Mapping
Provides tools to visualize the entire marketing and sales process. This feature was mentioned in 373 6sense Revenue Marketing reviews.
Prioritized Accounts
As reported in 402 6sense Revenue Marketing reviews. Helps determine which accounts have the highest/lowest opportunity to convert.
Trending Accounts
Helps determine the direction of each individual account and how to engage through specific content. This feature was mentioned in 399 6sense Revenue Marketing reviews.
Sales Activation
As reported in 384 6sense Revenue Marketing reviews. Provides sales reps with a complete account journey to uncover the right time to engage and aligns with marketing campaigns and buyer interest.
Campaign Execution (4)
Website Personalization
Based on 152 6sense Revenue Marketing reviews. Provides tools that dynamically serve content, messaging, and calls-to-action.
Prioritized Accounts
Based on 176 6sense Revenue Marketing reviews. Helps determine which accounts have the highest/lowest opportunity to convert.
Trending Accounts
As reported in 174 6sense Revenue Marketing reviews. Helps determine the direction of each individual account and how to engage through specific content.
Email Campaigns
Connects sales emails with cross-sell/upsell marketing campaigns across multiple channels. 152 reviewers of 6sense Revenue Marketing have provided feedback on this feature.
Attribution (3)
Lead Opportunity
Aligns lead scores with predefined lead distribution criteria This feature was mentioned in 161 6sense Revenue Marketing reviews.
Lead Assignment
Matches and assigns leads to the correct sales representative This feature was mentioned in 155 6sense Revenue Marketing reviews.
Pipeline Acceleration
Based on 182 6sense Revenue Marketing reviews and verified by the G2 Product R&D team. Determines which leads should be prioritized and then accelerates them up the pipeline
Discovery (3)
Lead Management
Based on 197 6sense Revenue Marketing reviews and verified by the G2 Product R&D team. Integrates with lead capture and lead intelligence tools to discover leads
Scoring/Ranking
Based on 199 6sense Revenue Marketing reviews and verified by the G2 Product R&D team. Creates and assigns scoring system to rank the viability of leads
Lead Context
Based on 198 6sense Revenue Marketing reviews and verified by the G2 Product R&D team. Integrates with CRM or marketing automation tools to contextualize lead data
Management (2)
Conversion Viability
Reports on and analyzes lead scores to determine the conversion rate of lead opportunities This feature was mentioned in 144 6sense Revenue Marketing reviews.
Workflow
As reported in 162 6sense Revenue Marketing reviews. Aligns lead scores and strategy with existing sales operations
Platform (2)
Data Synchronization
Based on 191 6sense Revenue Marketing reviews and verified by the G2 Product R&D team. Syncs lead data within the sales database for consistency and accuracy
Analysis
As reported in 131 6sense Revenue Marketing reviews. Provides analysis on lead scores, funnel insights, and both open and closed opportunities
Messenger (2)
Sequencing
As reported in 84 6sense Revenue Marketing reviews. Mapped-out responses for conversations.
AI
As reported in 87 6sense Revenue Marketing reviews. Artificial intelligence (AI) and chatbot involvement.
Channels (1)
Other
Conversations enacted through other channels. 77 reviewers of 6sense Revenue Marketing have provided feedback on this feature.
Customers (5)
Targeting
Overall quality of customer targeting based on needs or situations. 81 reviewers of 6sense Revenue Marketing have provided feedback on this feature.
Profiles
As reported in 77 6sense Revenue Marketing reviews. Creation and modification of customer profiles based on conversations.
Analytics
Based on 79 6sense Revenue Marketing reviews. Reporting based around specific and overall conversation results.
Lead Gathering
Capture and organization of leads from conversations. 77 reviewers of 6sense Revenue Marketing have provided feedback on this feature.
Sales Conversion
Based on 78 6sense Revenue Marketing reviews. Success rate of conversations leading to customer purchases.
Data Availability (3)
Contact Data Availability
As reported in 280 6sense Revenue Marketing reviews. Provides detailed contact-level buyer intent data
Account Data Availability
Provides aggregated intent data for individual contacts to supply an account-level view of intent 288 reviewers of 6sense Revenue Marketing have provided feedback on this feature.
Offline Data
Ability to connect offline databases to collect information that can be matched to online devices 206 reviewers of 6sense Revenue Marketing have provided feedback on this feature.
Platform Additional Functionality (7)
Integrations
As reported in 291 6sense Revenue Marketing reviews. Ability for the product to integrate with software to view and utilize contact and account buyer intent data (i.e. CRM software, marketing automation software, account- based marketing software, etc.)
Topic Customization
As reported in 229 6sense Revenue Marketing reviews. Provides the ability to customize the relevant topics that are tracked
Natural Language Processing (NLP)
Provides natural language processing (NLP) to identify topics within content (i.e. number of people researching a topic from a business) This feature was mentioned in 209 6sense Revenue Marketing reviews.
Alerts
Based on 236 6sense Revenue Marketing reviews. Provides buyer intent alerts that can be delivered in a variety of formats (i.e. email, text message, etc.)
Real-time Intent
Ability to provide a dashboard showcasing intent that streams in real-time (as opposed to bulk deliveries) 243 reviewers of 6sense Revenue Marketing have provided feedback on this feature.
Multivariate Testing
As reported in 302 6sense Revenue Marketing reviews. Ability to test and optimize ad creative and content.
Integrations
Integrates with CRM and marketing automation software to pull contacts for the ability to serve targeted ads based on engagement data. 322 reviewers of 6sense Revenue Marketing have provided feedback on this feature.
Integrations (4)
Ad Network Integrations
Based on 349 6sense Revenue Marketing reviews. Integrates with ad networks that provide different marketing avenues.
Buyer Intent Data Integration
As reported in 368 6sense Revenue Marketing reviews. Integrates with Buyer Intent Data Tools to assist in building target account lists based on intent data.
Marketing Automation Integration
Integrates with Marketing Automation software to enable marketing campaign execution to targeted accounts. This feature was mentioned in 357 6sense Revenue Marketing reviews.
CRM Integration
Integrates with CRM software to power dashboards, workflows, and notification triggers. This feature was mentioned in 372 6sense Revenue Marketing reviews.
Platform Basics (6)
Centralization
Brings together ABM audience creation, management, activation, and measurement all in one centralized platform. This feature was mentioned in 203 6sense Revenue Marketing reviews.
Account Identification and Segmentation
As reported in 214 6sense Revenue Marketing reviews. Builds, defines, and segments targeted account audiences.
Lead-to-Account Matching
Based on 202 6sense Revenue Marketing reviews. Matches leads to accounts for account-based marketing efforts.
Multichannel Engagement
Coordinates consistent and unified interactions across multiple channels, such as email, social media, website personalization, or direct mail. 78 reviewers of 6sense Revenue Marketing have provided feedback on this feature.
Personalized Content and Messaging
As reported in 79 6sense Revenue Marketing reviews. Customizes tailored content and offerings that address specific interests or pain points for target accounts.
Retargeting
Based on 329 6sense Revenue Marketing reviews. Ability to retarget the correct buyer personas within targeted accounts from your website.
Platform Data (4)
Measurement
As reported in 204 6sense Revenue Marketing reviews. Measure the influence and performance of ABM programs for each targeted audience.
Revenue Analytics
Provides a complete view of how all ABM programs drive revenue. 191 reviewers of 6sense Revenue Marketing have provided feedback on this feature.
Campaign Measurement
Provides the ability to measure how advertising campaigns peformed by showing ad engagement metrics. This feature was mentioned in 331 6sense Revenue Marketing reviews.
Attribution
Ability to attribute which digital ads influenced a deal closing, as well as conversions per account as they engage with your website. 323 reviewers of 6sense Revenue Marketing have provided feedback on this feature.
Platform Additional Functionality (1)
Integrations
As reported in 208 6sense Revenue Marketing reviews. Ability to integrate with other martech software that helps account-based programs, including but not limited to CRM software, marketing automation software, buyer intent data tools, etc.
Data Availability - Marketing Account Intelligence (1)
Technographic Data Availability
Based on 130 6sense Revenue Marketing reviews. Does this product offer the technographic data that you require? Technographic data includes identifying a company's technology, hardware, and software used
Data Accuracy - Marketing Account Intelligence (1)
Technographic Data Accuracy
Based on 130 6sense Revenue Marketing reviews. Is this technographic data accurate and up to date?
Agentic AI - Visitor Identification (1)
Cross-system Integration
As reported in 31 6sense Revenue Marketing reviews. Works across multiple software systems or databases
Agentic AI - Lead Scoring (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input This feature was mentioned in 21 6sense Revenue Marketing reviews.
Cross-system Integration
Works across multiple software systems or databases 21 reviewers of 6sense Revenue Marketing have provided feedback on this feature.
Adaptive Learning
As reported in 21 6sense Revenue Marketing reviews. Improves performance based on feedback and experience
Decision Making
Makes informed choices based on available data and objectives This feature was mentioned in 21 6sense Revenue Marketing reviews.
Agentic AI - Account Data Management (5)
Autonomous Task Execution
Based on 24 6sense Revenue Marketing reviews. Capability to perform complex tasks without constant human input
Cross-system Integration
As reported in 24 6sense Revenue Marketing reviews. Works across multiple software systems or databases
Adaptive Learning
As reported in 24 6sense Revenue Marketing reviews. Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting This feature was mentioned in 23 6sense Revenue Marketing reviews.
Decision Making
Based on 24 6sense Revenue Marketing reviews. Makes informed choices based on available data and objectives
Agentic AI - Marketing Account Intelligence (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input 38 reviewers of 6sense Revenue Marketing have provided feedback on this feature.
Cross-system Integration
Works across multiple software systems or databases This feature was mentioned in 38 6sense Revenue Marketing reviews.
Adaptive Learning
Improves performance based on feedback and experience 38 reviewers of 6sense Revenue Marketing have provided feedback on this feature.
Natural Language Interaction
As reported in 38 6sense Revenue Marketing reviews. Engages in human-like conversation for task delegation
Agentic AI - Account-Based Analytics (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input 40 reviewers of 6sense Revenue Marketing have provided feedback on this feature.
Cross-system Integration
As reported in 41 6sense Revenue Marketing reviews. Works across multiple software systems or databases
Adaptive Learning
Based on 41 6sense Revenue Marketing reviews. Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation This feature was mentioned in 41 6sense Revenue Marketing reviews.
Proactive Assistance
Anticipates needs and offers suggestions without prompting This feature was mentioned in 40 6sense Revenue Marketing reviews.
Agentic AI - Account-Based Orchestration Platforms (5)
Autonomous Task Execution
Based on 77 6sense Revenue Marketing reviews. Capability to perform complex tasks without constant human input
Cross-system Integration
As reported in 76 6sense Revenue Marketing reviews. Works across multiple software systems or databases
Adaptive Learning
Based on 75 6sense Revenue Marketing reviews. Improves performance based on feedback and experience
Natural Language Interaction
Based on 74 6sense Revenue Marketing reviews. Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting 75 reviewers of 6sense Revenue Marketing have provided feedback on this feature.
Agentic AI - Account-Based Advertising (6)
Autonomous Task Execution
Based on 49 6sense Revenue Marketing reviews. Capability to perform complex tasks without constant human input
Multi-step Planning
Based on 48 6sense Revenue Marketing reviews. Ability to break down and plan multi-step processes
Cross-system Integration
Based on 46 6sense Revenue Marketing reviews. Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience This feature was mentioned in 45 6sense Revenue Marketing reviews.
Natural Language Interaction
Engages in human-like conversation for task delegation 46 reviewers of 6sense Revenue Marketing have provided feedback on this feature.
Decision Making
Makes informed choices based on available data and objectives 45 reviewers of 6sense Revenue Marketing have provided feedback on this feature.
Agentic AI - Conversational Marketing (7)
Autonomous Task Execution
Based on 25 6sense Revenue Marketing reviews. Capability to perform complex tasks without constant human input
Multi-step Planning
As reported in 25 6sense Revenue Marketing reviews. Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases This feature was mentioned in 25 6sense Revenue Marketing reviews.
Adaptive Learning
Improves performance based on feedback and experience This feature was mentioned in 26 6sense Revenue Marketing reviews.
Natural Language Interaction
Engages in human-like conversation for task delegation This feature was mentioned in 26 6sense Revenue Marketing reviews.
Proactive Assistance
Anticipates needs and offers suggestions without prompting This feature was mentioned in 25 6sense Revenue Marketing reviews.
Decision Making
Based on 25 6sense Revenue Marketing reviews. Makes informed choices based on available data and objectives
Artificial Intelligence (2)
AI-Powered Data Analysis
Based on 73 6sense Revenue Marketing reviews. Monitors and analyzes a large amount of data points, such as buyer intent and engagement signals to help identify priority accounts or leads.
AI Personalization
Uses AI to automatically generate personalized emails, content, or messaging based on account intelligence and signals. 72 reviewers of 6sense Revenue Marketing have provided feedback on this feature.





