Introducing G2.ai, the future of software buying.Try now

Best Inbound Call Tracking Software

Alanna Iwuh
A
Researched and written by Alanna Iwuh

Inbound call tracking software attributes incoming phone calls to their marketing sources by using unique, local, or toll-free numbers for advertisements, websites, pay-per-click campaigns, and keywords. Many solutions use dynamic number insertion (DNI) to dynamically display different trackable phone numbers based on a visitor’s traffic source. This allows organizations to track the effectiveness of specific marketing campaigns in generating leads.

Inbound call tracking software products often go beyond basic tracking by offering advanced call recording, monitoring, and analytics to qualify leads and provide more granular reporting. Unlike contact center tools that rely on interactive voice response (IVR) numbers or internal direct inward dialing (DID) numbers for call handling and routing, inbound call tracking platforms are primarily used by marketing teams to attribute calls to campaigns and channels. This enables organizations to analyze and optimize marketing campaigns and measure ROI across channels.

Inbound call tracking products seamlessly integrate with marketing analytics software, attribution software, and digital advertising tools, providing a means to streamline offline conversions into overall conversion funnels. They often integrate with customer relationship management (CRM) software products to log and track leads for marketing and sales teams. Additionally, inbound call tracking software can have outbound call tracking features, which are frequently used by sales representatives, as well as conversation intelligence features to transcribe and analyze inbound calls.

To qualify for inclusion in the Inbound Call Tracking category, a product must:

Generate unique, trackable phone numbers for marketing attribution using local, toll-free, or dynamically inserted numbers (e.g., via DNI), and not rely solely on IVR or DID numbers intended for call handling rather than marketing tracking
Attribute incoming calls and texts to specific marketing sources such as ads, campaigns, keywords, or channels
Support call recording and monitoring for inbound calls made to tracking numbers
Provide real-time analytics and call reporting on marketing performance
Integrate with marketing or sales platforms such as digital advertising tech, CRM, or marketing analytics to support lead attribution and conversion tracking
Show More
Show Less

Best Inbound Call Tracking Software At A Glance

Leader:
CallRail
CallRail
Highest Performer:
Ringostat
Ringostat
Easiest to Use:
800.com
800.com
Top Trending:
CallRail
CallRail
Best Free Software:
CallRail
CallRail
Show LessShow More
Easiest to Use:
800.com
800.com
Top Trending:
CallRail
CallRail
Best Free Software:
CallRail
CallRail

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

Coming Soon
Get Trending Inbound Call Tracking Products in Your Inbox

A weekly snapshot of rising stars, new launches, and what everyone's buzzing about.

Sample Trending Products Newsletter
  • Segment
  • Rating
  • Language
  • Pricing
No filters applied
  • Segment
  • Rating
  • Language
  • Pricing
Clear Filter
More Filters
Market Segments
All Segments
Small Business
Mid Market
Enterprise
Avg. Customer Review
Language
Pricing
Sort by
Clear All
89 Listings in Inbound Call Tracking Available
  • Sort By:
    G2 Score
CallRail
(1,621)4.5 out of 5
Optimized for quick response
3rd Easiest To Use in Inbound Call Tracking software
View top Consulting Services for CallRail
Save to My Lists
DealsSpecial offer!
20% Off: $40/month
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    CallRail is the lead engagement platform that makes it easy for businesses to attract more leads, convert more customers, and optimize their marketing. Serving more than 220,000 businesses worldwide,

    Users
    • Owner
    • CEO
    Industries
    • Marketing and Advertising
    • Real Estate
    Market Segment
    • 74% Small-Business
    • 21% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • CallRail is a call tracking and analytics platform that allows businesses to track and manage calls, form submissions, and text messages, and provides AI-powered features for lead qualification and conversation insights.
    • Users frequently mention the ease of setup, the intuitive user interface, the detailed filtering options for calls, the seamless integration with Google Ads and Google Business profiles, and the valuable insights provided by the platform's AI features.
    • Reviewers mentioned issues with the initial setup process, the lack of integration with certain CRM systems, the inability to record outbound calls, and the occasional difficulty in navigating the reporting dashboard.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • CallRail Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    90
    Features
    86
    Call Tracking
    84
    Helpful
    62
    Call Recording
    60
    Cons
    Integration Issues
    25
    Learning Curve
    24
    Missing Features
    23
    Call Issues
    21
    Complexity
    19
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • CallRail features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.2
    8.9
    Performance and Reliability
    Average: 8.8
    8.6
    Visitor & Keyword Tracking
    Average: 8.6
    8.7
    Privacy, Security, and Compliance
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    CallRail
    Company Website
    Year Founded
    2011
    HQ Location
    Atlanta, GA
    Twitter
    @CallRail
    6,089 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    354 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

CallRail is the lead engagement platform that makes it easy for businesses to attract more leads, convert more customers, and optimize their marketing. Serving more than 220,000 businesses worldwide,

Users
  • Owner
  • CEO
Industries
  • Marketing and Advertising
  • Real Estate
Market Segment
  • 74% Small-Business
  • 21% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • CallRail is a call tracking and analytics platform that allows businesses to track and manage calls, form submissions, and text messages, and provides AI-powered features for lead qualification and conversation insights.
  • Users frequently mention the ease of setup, the intuitive user interface, the detailed filtering options for calls, the seamless integration with Google Ads and Google Business profiles, and the valuable insights provided by the platform's AI features.
  • Reviewers mentioned issues with the initial setup process, the lack of integration with certain CRM systems, the inability to record outbound calls, and the occasional difficulty in navigating the reporting dashboard.
CallRail Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
90
Features
86
Call Tracking
84
Helpful
62
Call Recording
60
Cons
Integration Issues
25
Learning Curve
24
Missing Features
23
Call Issues
21
Complexity
19
View All Pros and Cons
CallRail features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.2
8.9
Performance and Reliability
Average: 8.8
8.6
Visitor & Keyword Tracking
Average: 8.6
8.7
Privacy, Security, and Compliance
Average: 8.7
Seller Details
Seller
CallRail
Company Website
Year Founded
2011
HQ Location
Atlanta, GA
Twitter
@CallRail
6,089 Twitter followers
LinkedIn® Page
www.linkedin.com
354 employees on LinkedIn®
Invoca
(961)4.5 out of 5
6th Easiest To Use in Inbound Call Tracking software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Which of your campaigns drive the best phone leads? Are you losing sales because of bad call experiences? Are you getting credit for all of your conversions? Invoca helps businesses drive revenue g

    Users
    • Digital Marketing Manager
    • Marketing Manager
    Industries
    • Marketing and Advertising
    • Hospital & Health Care
    Market Segment
    • 38% Small-Business
    • 33% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Invoca Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Helpful
    33
    Ease of Use
    29
    Analytics
    26
    Customer Support
    25
    Reporting
    21
    Cons
    Learning Curve
    10
    Missing Features
    10
    Complexity
    9
    Steep Learning Curve
    9
    Call Issues
    8
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Invoca features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.2
    9.2
    Performance and Reliability
    Average: 8.8
    8.7
    Visitor & Keyword Tracking
    Average: 8.6
    9.1
    Privacy, Security, and Compliance
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Invoca
    Company Website
    Year Founded
    2008
    HQ Location
    Santa Barbara, CA
    Twitter
    @Invoca
    4,219 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    388 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Which of your campaigns drive the best phone leads? Are you losing sales because of bad call experiences? Are you getting credit for all of your conversions? Invoca helps businesses drive revenue g

Users
  • Digital Marketing Manager
  • Marketing Manager
Industries
  • Marketing and Advertising
  • Hospital & Health Care
Market Segment
  • 38% Small-Business
  • 33% Mid-Market
Invoca Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Helpful
33
Ease of Use
29
Analytics
26
Customer Support
25
Reporting
21
Cons
Learning Curve
10
Missing Features
10
Complexity
9
Steep Learning Curve
9
Call Issues
8
View All Pros and Cons
Invoca features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.2
9.2
Performance and Reliability
Average: 8.8
8.7
Visitor & Keyword Tracking
Average: 8.6
9.1
Privacy, Security, and Compliance
Average: 8.7
Seller Details
Seller
Invoca
Company Website
Year Founded
2008
HQ Location
Santa Barbara, CA
Twitter
@Invoca
4,219 Twitter followers
LinkedIn® Page
www.linkedin.com
388 employees on LinkedIn®

G2 Deals

Buying software just got smarter. And cheaper.

This is how G2 Deals can help you:

  • Easily shop for curated – and trusted – software
  • Own your own software buying journey
  • Discover exclusive deals on software
See Exclusive Offers
800.com
(779)4.7 out of 5
1st Easiest To Use in Inbound Call Tracking software
Save to My Lists
Entry Level Price:Starting at $19.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Know Which Marketing Efforts Are Actually Driving Calls and Customers. 800.com helps small businesses and agencies grow smarter by turning everyday phone calls into actionable insights. With a

    Users
    • Owner
    • CEO
    Industries
    • Construction
    • Retail
    Market Segment
    • 83% Small-Business
    • 9% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • 800.com Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    212
    Easy Setup
    160
    Customer Support
    132
    Number Management
    109
    Positive Experience
    84
    Cons
    Expensive
    41
    Learning Curve
    21
    Number Management
    17
    Limited Features
    15
    Call Connectivity Issues
    14
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • 800.com features and usability ratings that predict user satisfaction
    9.5
    Has the product been a good partner in doing business?
    Average: 9.2
    9.1
    Performance and Reliability
    Average: 8.8
    8.5
    Visitor & Keyword Tracking
    Average: 8.6
    8.9
    Privacy, Security, and Compliance
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    800.com
    Company Website
    Year Founded
    2008
    HQ Location
    Sarasota, Florida
    LinkedIn® Page
    www.linkedin.com
    33 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Know Which Marketing Efforts Are Actually Driving Calls and Customers. 800.com helps small businesses and agencies grow smarter by turning everyday phone calls into actionable insights. With a

Users
  • Owner
  • CEO
Industries
  • Construction
  • Retail
Market Segment
  • 83% Small-Business
  • 9% Mid-Market
800.com Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
212
Easy Setup
160
Customer Support
132
Number Management
109
Positive Experience
84
Cons
Expensive
41
Learning Curve
21
Number Management
17
Limited Features
15
Call Connectivity Issues
14
View All Pros and Cons
800.com features and usability ratings that predict user satisfaction
9.5
Has the product been a good partner in doing business?
Average: 9.2
9.1
Performance and Reliability
Average: 8.8
8.5
Visitor & Keyword Tracking
Average: 8.6
8.9
Privacy, Security, and Compliance
Average: 8.7
Seller Details
Seller
800.com
Company Website
Year Founded
2008
HQ Location
Sarasota, Florida
LinkedIn® Page
www.linkedin.com
33 employees on LinkedIn®
WhatConverts
(278)4.9 out of 5
Optimized for quick response
2nd Easiest To Use in Inbound Call Tracking software
Save to My Lists
Entry Level Price:$30.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    WhatConverts is an all-in-one lead tracking software for marketing agencies and their clients. WhatConverts automatically shows marketers and business owners how well their marketing is working.

    Users
    • CEO
    • Owner
    Industries
    • Marketing and Advertising
    • Construction
    Market Segment
    • 87% Small-Business
    • 12% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • WhatConverts is a platform for businesses and agencies that provides clarity on where their leads are coming from and which marketing efforts are driving results, with features for lead tracking across calls, forms, chats, and e-commerce.
    • Reviewers appreciate the platform's ease of use, efficient support team, and the detailed tracking and attribution it provides, with many highlighting the value of being able to tie every lead back to a specific ad, keyword, or campaign.
    • Reviewers noted that some sections, especially advanced reporting and filtering, can feel overwhelming for beginners, and there were suggestions for more direct integrations and more granular routing of different lead types.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • WhatConverts Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    89
    Helpful
    65
    Ease of Use
    62
    Easy Setup
    36
    Integrations
    32
    Cons
    Expensive
    17
    Missing Features
    12
    Learning Curve
    11
    Integration Issues
    10
    Learning Difficulty
    8
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • WhatConverts features and usability ratings that predict user satisfaction
    9.7
    Has the product been a good partner in doing business?
    Average: 9.2
    9.4
    Performance and Reliability
    Average: 8.8
    9.3
    Visitor & Keyword Tracking
    Average: 8.6
    9.3
    Privacy, Security, and Compliance
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    WhatConverts
    Company Website
    Year Founded
    2014
    HQ Location
    Charlotte, NC
    Twitter
    @whatconverts
    276 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    41 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

WhatConverts is an all-in-one lead tracking software for marketing agencies and their clients. WhatConverts automatically shows marketers and business owners how well their marketing is working.

Users
  • CEO
  • Owner
Industries
  • Marketing and Advertising
  • Construction
Market Segment
  • 87% Small-Business
  • 12% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • WhatConverts is a platform for businesses and agencies that provides clarity on where their leads are coming from and which marketing efforts are driving results, with features for lead tracking across calls, forms, chats, and e-commerce.
  • Reviewers appreciate the platform's ease of use, efficient support team, and the detailed tracking and attribution it provides, with many highlighting the value of being able to tie every lead back to a specific ad, keyword, or campaign.
  • Reviewers noted that some sections, especially advanced reporting and filtering, can feel overwhelming for beginners, and there were suggestions for more direct integrations and more granular routing of different lead types.
WhatConverts Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
89
Helpful
65
Ease of Use
62
Easy Setup
36
Integrations
32
Cons
Expensive
17
Missing Features
12
Learning Curve
11
Integration Issues
10
Learning Difficulty
8
View All Pros and Cons
WhatConverts features and usability ratings that predict user satisfaction
9.7
Has the product been a good partner in doing business?
Average: 9.2
9.4
Performance and Reliability
Average: 8.8
9.3
Visitor & Keyword Tracking
Average: 8.6
9.3
Privacy, Security, and Compliance
Average: 8.7
Seller Details
Seller
WhatConverts
Company Website
Year Founded
2014
HQ Location
Charlotte, NC
Twitter
@whatconverts
276 Twitter followers
LinkedIn® Page
www.linkedin.com
41 employees on LinkedIn®
CallTrackingMetrics
(755)4.5 out of 5
Optimized for quick response
4th Easiest To Use in Inbound Call Tracking software
View top Consulting Services for CallTrackingMetrics
Save to My Lists
Entry Level Price:$79.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    CallTrackingMetrics is a global conversation analytics provider that gives marketers data to make confident strategy decisions. Over 100,000 users, including The Washington Post, Verizon Connect, and

    Users
    • Owner
    • President
    Industries
    • Marketing and Advertising
    • Internet
    Market Segment
    • 65% Small-Business
    • 30% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • CallTrackingMetrics Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    33
    Ease of Use
    28
    Helpful
    27
    Integrations
    20
    Call Tracking
    18
    Cons
    Learning Curve
    13
    Difficult Navigation
    10
    Missing Functionality
    10
    Steep Learning Curve
    9
    Complexity
    8
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • CallTrackingMetrics features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.2
    9.1
    Performance and Reliability
    Average: 8.8
    8.9
    Visitor & Keyword Tracking
    Average: 8.6
    9.2
    Privacy, Security, and Compliance
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    CallTrackingMetrics
    Company Website
    Year Founded
    2009
    HQ Location
    231 Najoles Rd Suite 500, Millersville, MD 21108
    Twitter
    @CallTrac
    3,803 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    95 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

CallTrackingMetrics is a global conversation analytics provider that gives marketers data to make confident strategy decisions. Over 100,000 users, including The Washington Post, Verizon Connect, and

Users
  • Owner
  • President
Industries
  • Marketing and Advertising
  • Internet
Market Segment
  • 65% Small-Business
  • 30% Mid-Market
CallTrackingMetrics Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
33
Ease of Use
28
Helpful
27
Integrations
20
Call Tracking
18
Cons
Learning Curve
13
Difficult Navigation
10
Missing Functionality
10
Steep Learning Curve
9
Complexity
8
View All Pros and Cons
CallTrackingMetrics features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.2
9.1
Performance and Reliability
Average: 8.8
8.9
Visitor & Keyword Tracking
Average: 8.6
9.2
Privacy, Security, and Compliance
Average: 8.7
Seller Details
Seller
CallTrackingMetrics
Company Website
Year Founded
2009
HQ Location
231 Najoles Rd Suite 500, Millersville, MD 21108
Twitter
@CallTrac
3,803 Twitter followers
LinkedIn® Page
www.linkedin.com
95 employees on LinkedIn®
Phonexa
(151)4.9 out of 5
Optimized for quick response
5th Easiest To Use in Inbound Call Tracking software
Save to My Lists
Entry Level Price:$250.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Phonexa is the performance marketing platform that unifies call tracking and routing, lead tracking and distribution, compliance, and marketing analytics within one powerful ecosystem. Its two core

    Users
    • Director
    • CEO
    Industries
    • Marketing and Advertising
    • Financial Services
    Market Segment
    • 87% Small-Business
    • 10% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Phonexa is a service that provides API integrations and support for connecting lenders and driving traffic.
    • Users frequently mention the exceptional customer support, the ability to address complex requirements, and the range of lead delivery options as standout features of Phonexa.
    • Users experienced a steep learning curve during the initial setup, found the solution complex with too much to explore, and reported that the turnaround time for complex requests can sometimes be longer than expected.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Phonexa Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    56
    Ease of Use
    39
    Features
    30
    Helpful
    30
    Positive Experience
    27
    Cons
    Learning Curve
    23
    Steep Learning Curve
    20
    Complex Setup
    11
    Difficult Learning
    10
    Overwhelming Complexity
    6
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Phonexa features and usability ratings that predict user satisfaction
    9.8
    Has the product been a good partner in doing business?
    Average: 9.2
    10.0
    Performance and Reliability
    Average: 8.8
    9.9
    Visitor & Keyword Tracking
    Average: 8.6
    10.0
    Privacy, Security, and Compliance
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Phonexa
    Company Website
    Year Founded
    2016
    HQ Location
    Glendale, CA
    Twitter
    @PhonexaCalls
    389 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    171 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Phonexa is the performance marketing platform that unifies call tracking and routing, lead tracking and distribution, compliance, and marketing analytics within one powerful ecosystem. Its two core

Users
  • Director
  • CEO
Industries
  • Marketing and Advertising
  • Financial Services
Market Segment
  • 87% Small-Business
  • 10% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Phonexa is a service that provides API integrations and support for connecting lenders and driving traffic.
  • Users frequently mention the exceptional customer support, the ability to address complex requirements, and the range of lead delivery options as standout features of Phonexa.
  • Users experienced a steep learning curve during the initial setup, found the solution complex with too much to explore, and reported that the turnaround time for complex requests can sometimes be longer than expected.
Phonexa Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
56
Ease of Use
39
Features
30
Helpful
30
Positive Experience
27
Cons
Learning Curve
23
Steep Learning Curve
20
Complex Setup
11
Difficult Learning
10
Overwhelming Complexity
6
View All Pros and Cons
Phonexa features and usability ratings that predict user satisfaction
9.8
Has the product been a good partner in doing business?
Average: 9.2
10.0
Performance and Reliability
Average: 8.8
9.9
Visitor & Keyword Tracking
Average: 8.6
10.0
Privacy, Security, and Compliance
Average: 8.7
Seller Details
Seller
Phonexa
Company Website
Year Founded
2016
HQ Location
Glendale, CA
Twitter
@PhonexaCalls
389 Twitter followers
LinkedIn® Page
www.linkedin.com
171 employees on LinkedIn®
Infinity Call Tracking
(156)4.6 out of 5
Optimized for quick response
10th Easiest To Use in Inbound Call Tracking software
Save to My Lists
Entry Level Price:£249.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Built by marketers for marketers, Infinity’s AI-powered call tracking shows you what happens before, during, and after every call, so you can: • Fill attribution blind spots and get credit for the

    Users
    • Digital Marketing Manager
    Industries
    • Marketing and Advertising
    • Leisure, Travel & Tourism
    Market Segment
    • 46% Mid-Market
    • 28% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Infinity Call Tracking Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    17
    Call Tracking
    16
    Reporting
    15
    Helpful
    13
    Accuracy
    11
    Cons
    Expensive
    5
    Call Limitations
    3
    Inaccurate Reporting
    3
    Inadequate Reporting
    3
    Learning Curve
    3
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Infinity Call Tracking features and usability ratings that predict user satisfaction
    9.3
    Has the product been a good partner in doing business?
    Average: 9.2
    9.1
    Performance and Reliability
    Average: 8.8
    8.8
    Visitor & Keyword Tracking
    Average: 8.6
    9.0
    Privacy, Security, and Compliance
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Infinity Tracking
    Company Website
    Year Founded
    2010
    HQ Location
    Reigate, Surrey
    Twitter
    @_infinity_co
    1,065 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    444 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Built by marketers for marketers, Infinity’s AI-powered call tracking shows you what happens before, during, and after every call, so you can: • Fill attribution blind spots and get credit for the

Users
  • Digital Marketing Manager
Industries
  • Marketing and Advertising
  • Leisure, Travel & Tourism
Market Segment
  • 46% Mid-Market
  • 28% Small-Business
Infinity Call Tracking Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
17
Call Tracking
16
Reporting
15
Helpful
13
Accuracy
11
Cons
Expensive
5
Call Limitations
3
Inaccurate Reporting
3
Inadequate Reporting
3
Learning Curve
3
View All Pros and Cons
Infinity Call Tracking features and usability ratings that predict user satisfaction
9.3
Has the product been a good partner in doing business?
Average: 9.2
9.1
Performance and Reliability
Average: 8.8
8.8
Visitor & Keyword Tracking
Average: 8.6
9.0
Privacy, Security, and Compliance
Average: 8.7
Seller Details
Seller
Infinity Tracking
Company Website
Year Founded
2010
HQ Location
Reigate, Surrey
Twitter
@_infinity_co
1,065 Twitter followers
LinkedIn® Page
www.linkedin.com
444 employees on LinkedIn®
Revenue.io
(555)4.7 out of 5
7th Easiest To Use in Inbound Call Tracking software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Revenue.io powers high-performing teams with real-time guidance. By surfacing and recommending what works best, Revenue.io enables hundreds of customers like HPE, Nutanix, and AWS to deliver predictab

    Users
    • Customer Service Representative
    • Account Manager
    Industries
    • Computer Software
    • Financial Services
    Market Segment
    • 60% Mid-Market
    • 22% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Revenue.io Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    25
    Helpful
    22
    Easy Setup
    17
    Integrations
    17
    Reliability
    17
    Cons
    Call Issues
    6
    Learning Curve
    6
    Inaccurate Reporting
    5
    Steep Learning Curve
    5
    Difficult Reporting
    4
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Revenue.io features and usability ratings that predict user satisfaction
    9.6
    Has the product been a good partner in doing business?
    Average: 9.2
    9.4
    Performance and Reliability
    Average: 8.8
    9.3
    Visitor & Keyword Tracking
    Average: 8.6
    9.6
    Privacy, Security, and Compliance
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Revenue.io
    Year Founded
    2012
    HQ Location
    Los Angeles, CA
    Twitter
    @revenue_io
    4,316 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    102 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Revenue.io powers high-performing teams with real-time guidance. By surfacing and recommending what works best, Revenue.io enables hundreds of customers like HPE, Nutanix, and AWS to deliver predictab

Users
  • Customer Service Representative
  • Account Manager
Industries
  • Computer Software
  • Financial Services
Market Segment
  • 60% Mid-Market
  • 22% Small-Business
Revenue.io Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
25
Helpful
22
Easy Setup
17
Integrations
17
Reliability
17
Cons
Call Issues
6
Learning Curve
6
Inaccurate Reporting
5
Steep Learning Curve
5
Difficult Reporting
4
View All Pros and Cons
Revenue.io features and usability ratings that predict user satisfaction
9.6
Has the product been a good partner in doing business?
Average: 9.2
9.4
Performance and Reliability
Average: 8.8
9.3
Visitor & Keyword Tracking
Average: 8.6
9.6
Privacy, Security, and Compliance
Average: 8.7
Seller Details
Seller
Revenue.io
Year Founded
2012
HQ Location
Los Angeles, CA
Twitter
@revenue_io
4,316 Twitter followers
LinkedIn® Page
www.linkedin.com
102 employees on LinkedIn®
Calltouch
(21)4.6 out of 5
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Calltouch is an omnichannel marketing platform. We help to engage, convert and analyze your clients. Calltouch provides a call tracking service that gives all the information on the ads efficiency. Du

    Users
    No information available
    Industries
    No information available
    Market Segment
    • 43% Small-Business
    • 38% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Calltouch Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Call Tracking
    2
    Ad Tracking
    1
    Analytics
    1
    Attribution Tracking
    1
    Business Enhancement
    1
    Cons
    Integration Issues
    1
    Limited Integration
    1
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Calltouch features and usability ratings that predict user satisfaction
    10.0
    Has the product been a good partner in doing business?
    Average: 9.2
    8.9
    Performance and Reliability
    Average: 8.8
    9.1
    Visitor & Keyword Tracking
    Average: 8.6
    8.5
    Privacy, Security, and Compliance
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Calltouch
    Year Founded
    2012
    HQ Location
    Moscow, Russia
    Twitter
    @calltouch_ru
    8 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    73 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Calltouch is an omnichannel marketing platform. We help to engage, convert and analyze your clients. Calltouch provides a call tracking service that gives all the information on the ads efficiency. Du

Users
No information available
Industries
No information available
Market Segment
  • 43% Small-Business
  • 38% Mid-Market
Calltouch Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Call Tracking
2
Ad Tracking
1
Analytics
1
Attribution Tracking
1
Business Enhancement
1
Cons
Integration Issues
1
Limited Integration
1
View All Pros and Cons
Calltouch features and usability ratings that predict user satisfaction
10.0
Has the product been a good partner in doing business?
Average: 9.2
8.9
Performance and Reliability
Average: 8.8
9.1
Visitor & Keyword Tracking
Average: 8.6
8.5
Privacy, Security, and Compliance
Average: 8.7
Seller Details
Seller
Calltouch
Year Founded
2012
HQ Location
Moscow, Russia
Twitter
@calltouch_ru
8 Twitter followers
LinkedIn® Page
www.linkedin.com
73 employees on LinkedIn®
Ringba
(155)4.9 out of 5
9th Easiest To Use in Inbound Call Tracking software
Save to My Lists
Entry Level Price:$0 per month
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Ringba is the industry-leading inbound call tracking and analytics platform for businesses, call centers and professional pay per call marketers. Get more ROI than any other platform with Ringba's rea

    Users
    • CEO
    • Founder
    Industries
    • Marketing and Advertising
    • Insurance
    Market Segment
    • 78% Small-Business
    • 18% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Ringba Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    18
    Ease of Use
    10
    Call Tracking
    5
    Easy Setup
    5
    Positive Experience
    5
    Cons
    Inaccurate Reporting
    3
    Steep Learning Curve
    3
    Limited Options
    2
    Poor Documentation
    2
    Communication Issues
    1
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Ringba features and usability ratings that predict user satisfaction
    9.8
    Has the product been a good partner in doing business?
    Average: 9.2
    9.6
    Performance and Reliability
    Average: 8.8
    9.3
    Visitor & Keyword Tracking
    Average: 8.6
    9.6
    Privacy, Security, and Compliance
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Ringba
    Year Founded
    2016
    HQ Location
    Dover, Delaware
    Twitter
    @ringba
    1,546 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    94 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Ringba is the industry-leading inbound call tracking and analytics platform for businesses, call centers and professional pay per call marketers. Get more ROI than any other platform with Ringba's rea

Users
  • CEO
  • Founder
Industries
  • Marketing and Advertising
  • Insurance
Market Segment
  • 78% Small-Business
  • 18% Mid-Market
Ringba Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
18
Ease of Use
10
Call Tracking
5
Easy Setup
5
Positive Experience
5
Cons
Inaccurate Reporting
3
Steep Learning Curve
3
Limited Options
2
Poor Documentation
2
Communication Issues
1
View All Pros and Cons
Ringba features and usability ratings that predict user satisfaction
9.8
Has the product been a good partner in doing business?
Average: 9.2
9.6
Performance and Reliability
Average: 8.8
9.3
Visitor & Keyword Tracking
Average: 8.6
9.6
Privacy, Security, and Compliance
Average: 8.7
Seller Details
Seller
Ringba
Year Founded
2016
HQ Location
Dover, Delaware
Twitter
@ringba
1,546 Twitter followers
LinkedIn® Page
www.linkedin.com
94 employees on LinkedIn®
CallFire
(84)4.4 out of 5
12th Easiest To Use in Inbound Call Tracking software
Save to My Lists
Entry Level Price:5¢
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    CallFire provides easy-to-use, self-service voice marketing solutions to thousands of businesses across the US & Canada. We specialize in helping local businesses grow and retain their revenue wit

    Users
    • Owner
    Industries
    • Marketing and Advertising
    • Non-Profit Organization Management
    Market Segment
    • 69% Small-Business
    • 24% Mid-Market
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • CallFire features and usability ratings that predict user satisfaction
    9.3
    Has the product been a good partner in doing business?
    Average: 9.2
    0.0
    No information available
    9.4
    Visitor & Keyword Tracking
    Average: 8.6
    0.0
    No information available
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    CallFire
    Year Founded
    2004
    HQ Location
    Santa Monica, CA
    Twitter
    @CallFire
    21,776 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    25 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

CallFire provides easy-to-use, self-service voice marketing solutions to thousands of businesses across the US & Canada. We specialize in helping local businesses grow and retain their revenue wit

Users
  • Owner
Industries
  • Marketing and Advertising
  • Non-Profit Organization Management
Market Segment
  • 69% Small-Business
  • 24% Mid-Market
CallFire features and usability ratings that predict user satisfaction
9.3
Has the product been a good partner in doing business?
Average: 9.2
0.0
No information available
9.4
Visitor & Keyword Tracking
Average: 8.6
0.0
No information available
Seller Details
Seller
CallFire
Year Founded
2004
HQ Location
Santa Monica, CA
Twitter
@CallFire
21,776 Twitter followers
LinkedIn® Page
www.linkedin.com
25 employees on LinkedIn®
Ringostat
(47)4.9 out of 5
Save to My Lists
Entry Level Price:Starting at $17.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Ringostat is an AI-Powered Business Phone & Marketing Performance Platform. Ringostat helps to build effective communication with the client, optimize marketing in terms of payback, and increas

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 64% Small-Business
    • 36% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Ringostat Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    4
    Reliability
    3
    Calling Services
    2
    Call Tracking
    2
    User-Friendly
    2
    Cons
    Complex Processes
    1
    Inaccurate Analytics
    1
    Lack of Intuitiveness
    1
    Outdated Interface
    1
    Settings Issues
    1
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Ringostat features and usability ratings that predict user satisfaction
    9.5
    Has the product been a good partner in doing business?
    Average: 9.2
    9.8
    Performance and Reliability
    Average: 8.8
    10.0
    Visitor & Keyword Tracking
    Average: 8.6
    10.0
    Privacy, Security, and Compliance
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Ringostat
    Year Founded
    2013
    HQ Location
    Odessa, Ukraine
    Twitter
    @Ringostat
    234 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    144 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Ringostat is an AI-Powered Business Phone & Marketing Performance Platform. Ringostat helps to build effective communication with the client, optimize marketing in terms of payback, and increas

Users
No information available
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 64% Small-Business
  • 36% Mid-Market
Ringostat Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
4
Reliability
3
Calling Services
2
Call Tracking
2
User-Friendly
2
Cons
Complex Processes
1
Inaccurate Analytics
1
Lack of Intuitiveness
1
Outdated Interface
1
Settings Issues
1
View All Pros and Cons
Ringostat features and usability ratings that predict user satisfaction
9.5
Has the product been a good partner in doing business?
Average: 9.2
9.8
Performance and Reliability
Average: 8.8
10.0
Visitor & Keyword Tracking
Average: 8.6
10.0
Privacy, Security, and Compliance
Average: 8.7
Seller Details
Seller
Ringostat
Year Founded
2013
HQ Location
Odessa, Ukraine
Twitter
@Ringostat
234 Twitter followers
LinkedIn® Page
www.linkedin.com
144 employees on LinkedIn®
CallSource
(33)4.3 out of 5
14th Easiest To Use in Inbound Call Tracking software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    CallSource offers advanced call tracking technologies using real human call analysts, not machine-learning, to collect business intelligence about your customers and the effectiveness of your marketin

    Users
    No information available
    Industries
    • Marketing and Advertising
    Market Segment
    • 61% Mid-Market
    • 33% Small-Business
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • CallSource features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.2
    7.5
    Performance and Reliability
    Average: 8.8
    9.2
    Visitor & Keyword Tracking
    Average: 8.6
    7.5
    Privacy, Security, and Compliance
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    CallSource
    Year Founded
    1991
    HQ Location
    Westlake Village, California
    Twitter
    @callsource
    720 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    159 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

CallSource offers advanced call tracking technologies using real human call analysts, not machine-learning, to collect business intelligence about your customers and the effectiveness of your marketin

Users
No information available
Industries
  • Marketing and Advertising
Market Segment
  • 61% Mid-Market
  • 33% Small-Business
CallSource features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.2
7.5
Performance and Reliability
Average: 8.8
9.2
Visitor & Keyword Tracking
Average: 8.6
7.5
Privacy, Security, and Compliance
Average: 8.7
Seller Details
Seller
CallSource
Year Founded
1991
HQ Location
Westlake Village, California
Twitter
@callsource
720 Twitter followers
LinkedIn® Page
www.linkedin.com
159 employees on LinkedIn®
Retreaver
(63)4.9 out of 5
Optimized for quick response
8th Easiest To Use in Inbound Call Tracking software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Retreaver helps marketers, agencies and brands better understand their customer journey. Our cloud based software provides real-time inbound call data by tagging, tracking and routing the caller to th

    Users
    • President
    Industries
    • Marketing and Advertising
    • Insurance
    Market Segment
    • 79% Small-Business
    • 21% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Retreaver Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    13
    Customer Support
    11
    Reliability
    10
    Call Management
    5
    Positive Experience
    5
    Cons
    Learning Curve
    4
    Inaccurate Reporting
    2
    Inadequate Reporting
    2
    Steep Learning Curve
    2
    Access Limitations
    1
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Retreaver features and usability ratings that predict user satisfaction
    9.9
    Has the product been a good partner in doing business?
    Average: 9.2
    9.8
    Performance and Reliability
    Average: 8.8
    9.6
    Visitor & Keyword Tracking
    Average: 8.6
    9.8
    Privacy, Security, and Compliance
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Retreaver
    Company Website
    Year Founded
    2012
    HQ Location
    Toronto, Canada
    Twitter
    @helloretreaver
    1,407 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    11 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Retreaver helps marketers, agencies and brands better understand their customer journey. Our cloud based software provides real-time inbound call data by tagging, tracking and routing the caller to th

Users
  • President
Industries
  • Marketing and Advertising
  • Insurance
Market Segment
  • 79% Small-Business
  • 21% Mid-Market
Retreaver Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
13
Customer Support
11
Reliability
10
Call Management
5
Positive Experience
5
Cons
Learning Curve
4
Inaccurate Reporting
2
Inadequate Reporting
2
Steep Learning Curve
2
Access Limitations
1
View All Pros and Cons
Retreaver features and usability ratings that predict user satisfaction
9.9
Has the product been a good partner in doing business?
Average: 9.2
9.8
Performance and Reliability
Average: 8.8
9.6
Visitor & Keyword Tracking
Average: 8.6
9.8
Privacy, Security, and Compliance
Average: 8.7
Seller Details
Seller
Retreaver
Company Website
Year Founded
2012
HQ Location
Toronto, Canada
Twitter
@helloretreaver
1,407 Twitter followers
LinkedIn® Page
www.linkedin.com
11 employees on LinkedIn®
Marchex
(184)4.1 out of 5
Save to My Lists
Free trial available
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Marchex harnesses the power of AI and conversation intelligence to provide actionable insights derived from prescriptive vertical-market data analytics. The Company enables organizations across busine

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Internet
    Market Segment
    • 54% Small-Business
    • 34% Mid-Market
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Marchex features and usability ratings that predict user satisfaction
    8.3
    Has the product been a good partner in doing business?
    Average: 9.2
    9.3
    Performance and Reliability
    Average: 8.8
    7.9
    Visitor & Keyword Tracking
    Average: 8.6
    7.3
    Privacy, Security, and Compliance
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Marchex
    Year Founded
    2003
    HQ Location
    Seattle, WA
    Twitter
    @Marchex
    3,658 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    208 employees on LinkedIn®
    Ownership
    NASDAQ:MCHX
Product Description
How are these determined?Information
This description is provided by the seller.

Marchex harnesses the power of AI and conversation intelligence to provide actionable insights derived from prescriptive vertical-market data analytics. The Company enables organizations across busine

Users
No information available
Industries
  • Marketing and Advertising
  • Internet
Market Segment
  • 54% Small-Business
  • 34% Mid-Market
Marchex features and usability ratings that predict user satisfaction
8.3
Has the product been a good partner in doing business?
Average: 9.2
9.3
Performance and Reliability
Average: 8.8
7.9
Visitor & Keyword Tracking
Average: 8.6
7.3
Privacy, Security, and Compliance
Average: 8.7
Seller Details
Seller
Marchex
Year Founded
2003
HQ Location
Seattle, WA
Twitter
@Marchex
3,658 Twitter followers
LinkedIn® Page
www.linkedin.com
208 employees on LinkedIn®
Ownership
NASDAQ:MCHX
Filters
Filter
Clear Filter
More Filters
Market Segments
All Segments
Small Business
Mid Market
Enterprise
Avg. Customer Review
Language
Pricing
Sort by
Clear All
  • Segment
Clear Filter
More Filters
Market Segments
All Segments
Small Business
Mid Market
Enterprise
Avg. Customer Review
Language
Pricing
Sort by
Clear All
89 Listings in Inbound Call Tracking Available
  • Sort By:
    G2 Score

Inbound Call Tracking Topics

Expand/Collapse

Learn More About Inbound Call Tracking Software


What is Inbound Call Tracking Software?

Inbound call tracking software can be used to solve a variety of business problems that are frequently encountered by marketing teams and sales professionals. Inbound call tracking software attributes incoming phone calls to their sources, enabling businesses to track the sources that are generating the most calls. This is helpful for marketing teams, as these systems provide more insight into the success (or lack of success) of specific advertisements and campaigns. Inbound call tracking software can often provide call routing functionality and interactive voice response systems (IVRs), which help qualify leads and provide detailed reporting to managers.

Key Benefits of Inbound Call Tracking Software

  • Tracks the sources of incoming phone leads
  • Reports the effectiveness of offline advertising campaigns, as well as online campaigns that lead to offline conversions
  • Develops a fuller picture of how customers are discovering your brand and how they communicate with your company
  • Optimizes conversions to build a stronger, more effective marketing strategy

Why Use Inbound Call Tracking Software?

There are a number of businesses where inbound call tracking is an unnecessary consideration. Family-owned retail stores, for instance, may not experience the appropriate call volume to warrant such a solution. If you run a business with a considerable number of inbound calls, especially those related to marketing efforts, these software solutions could potentially deepen your understanding of your audience and lead to improvements across your entire organization, including but not limited to an optimized sales approach and more closed deals.

In their reviews on G2, users reported call tracking accuracy, budgeting, and reporting and forecasting as three of the most significant business problems solved with inbound call tracking software.

Call tracking accuracy — Accurately tracking the source of calls is critical for many marketing and sales processes. The quality of prospects and leads is determined, based on the information gathered by inbound call tracking software. Because lead quality accuracy is dependent on the quality of the information stored, the benefits of leveraging inbound call tracking software are clear.

Reviewers repeatedly reported that inbound call tracking software helps accurately represent where calls originate from, helping marketing and sales teams better track leads and conversions. This also includes automated call routing, call recording, and IVR systems, which all help qualify leads and determine value.

Budgeting — Determining the effectiveness of marketing campaigns and advertising efforts can help businesses save money and scale. Knowledge about what is working and not working can greatly assist advertising and marketing teams when allocating ad spend and marketing dollars.

Users see the value of inbound call tracking from a budgetary perspective, because the software can help show how marketing dollars impact potential prospects and leads. With the reporting insights offered by these tools, companies are able to see the full picture of how offline and online campaigns lead to conversions.

Reporting and forecasting — Many inbound call tracking tools offer dynamic number insertion (DNI) as a way to make tracking more granular and accurate. This process involves automatically inserting an assigned campaign number into, for example, an active online advertisement or anywhere on a website where a phone number appears. This enables companies to see who has visited their site and at what time.

Reviewers point to features like DNIs as being helpful for reporting on the source of leads and forecasting the effectiveness of future campaigns. This helps marketers and sales reps home in on the prospects that have high values, which can ultimately lead to higher engagement and sales numbers.

Other Benefits

Inbound call tracking software attributes incoming phone calls to their sources, allowing businesses to track these sources. This helps marketing teams, providing more insight into the specific advertisements and campaigns that are successful. In turn, this helps with budgeting ad spend, increasing brand awareness, and qualifying leads.

Some of the other benefits of inbound call tracking software include:

  • Building a more effective marketing strategy
  • Helping improve ROI and reduce cost-per-lead (CPL)
  • Storing leads in CRM software for easy access
  • Ensuring accuracy and enhancing engagement

What is the best mobile-friendly call-tracking software?

When looking for a mobile-friendly call tracking software that works seamlessly with mobile interfaces and offers real-time insight, here are some popular options for you:

• CallRail: offers robust call tracking with features like dynamic number insertion, call recording, and form tracking. It's particularly strong in tracking call sources and providing valuable insights for PPC and SEO campaigns.

• AvidTrack: Known for its affordability and comprehensive features like call transcription, dynamic number insertion, and customizable reporting.

• WhatConverts: Focuses on tracking calls, forms, and chats, making it a versatile choice for businesses.

Who Uses Inbound Call Tracking Software?

Call tracking solution providers often specialize in various telecommunication needs and develop other features and capabilities that users find necessary. These features include call routing, call answering pools, interactive voice response (IVR), autodialers, and call recording. Sales and marketing efforts can be greatly aided by such features. After a campaign, such as an inbound marketing campaign, goes live, a tracking platform can help analyze the resulting customer phone calls, provide detailed tracking data, and monitor the campaign lifecycle to determine ultimate conversion rates and effectiveness of different ads and marketing channels. These analyses can go a long way in refining your company’s overall marketing strategy and help you transfer the best leads to sales team members who can then nurture these relationships and increase revenues.

Contact centers and customer service agents can also leverage these platforms to complement their contact center infrastructure software and extend the capabilities of the company’s inbound call center. In addition to improving call data and streamlining workflows, users can maintain communication with sales or marketing teams with regard to customer opportunities, feedback, and valuable insights gathered from phone calls.

Which call-tracking software is best for marketing firms?

This depends on the marketing firm's goals. Some features to consider when looking for the best call tracking software could inclulde marketing analytics, attribution, auto dialer systems, and CRM integration. Here are a few top contenders to consider: 

•Invoca - Invoca helps businesses drive revenue growth by unlocking data from calls, enhancing customer acquisition and retention. It's used by top brands like Verizon and Subaru for better lead quality and reduced costs.

• CallTrackingMetrics - is a conversation analytics provider used by companies like Verizon Connect, offering data-driven decisions for marketing strategies and integration with tools like Google Ads, Hubspot, and Salesforce.

• Call Box - provides innovative phone solutions, leveraging a mix of human review and AI to improve call outcomes, and provides insights to optimize phone processes for industries like healthcare and automotive.

• Marchex - provides AI-powered conversational intelligence to enhance customer experiences and boost operational excellence, driving enterprise strategy alignment and improved revenue.

Inbound Call Tracking Software Features

Call tracking solution providers specialize in various telecommunication needs and develop features and capabilities that users may find necessary. These include inbound phone call routing, call answering pools, interactive voice response (IVR), autodialers, and call recording. Investigate how a more robust and automated phone interaction system with customers may benefit your company, then determine which vendors offer the features you need. After you’ve determined the benefits and must-haves, you can figure out whether an inbound call tracking solution is worth the investment. The best way to understand an individual platform’s full capabilities is to visit the vendor’s website and reach out or schedule a demo.

Below are a few major components you may come across and how they may benefit your business.

Analytics — The real-time reporting offered by these applications turns everyday phone conversations into wells of information that can benefit your marketing efforts. If a potential customer calls your business in response to one of your ads or calls-to-action (CTA), these platforms will tell you much more than the phone numbers of your phone calls. For example, you can discover whether the potential customer saw your ad on social media or on another source. You can gather location data, referral sources and, over time, insights into the effectiveness of your marketing strategy and your phone calls from a variety of angles. Each tool in the category provides a different feature set and may put emphasis on certain analytics over others, so do your research when considering an inbound tracking solution in relation to the specific goals or needs of your team.

Dynamic number insertion (DNI) — Many call tracking vendors offer DNI as a way to make tracking more granular and accurate. DNI enables companies to capture a visitor’s source even after they have gone to your site to research your company. For this level of accuracy, discuss with vendors whether they offer DNI and how your firm will need to implement it.

Agency packages — Many marketing agencies relicense call tracking software for their customers, so call tracking vendors usually offer agency packages with group registration rates and centralized customer portals. If you’re looking for software on behalf of an agency, look out for these deals. If you’re an in-house marketer, be wary that some vendors target agencies more than other businesses as potential customers, so you may receive better rates and service from a vendor that has a history with in-house marketing teams.

Digital advertising integrations — Call tracking is useful for tracking all sorts of disparate conversion sources, from outdoor advertising to flyers, events, and television commercials. However, a common way call tracking is used is determining which online sources are driving offline conversions. For this, an active integration with digital advertising software makes it easy to assign DNI numbers to campaigns and report across all sources and all types of conversion. This may mean tracking against different campaigns, as well as tracking against specific search keywords—the ability to do each will differ from product to product.

Additional Inbound Call Tracking Features

Interactive voice response (IVR) — Interactive voice response (IVR) gives callers added convenience for directing their calls, with a menu of options that can be triggered with voice commands in addition to dial pad entry.

Click-to-call — Click-to-call communications are voice conversations that are initiated via hyperlink or web form. This is particularly prominent on mobile search and mobile advertising efforts. Such conversations need to be tracked efficiently and effectively. Inbound call tracking tools can help facilitate, receive, and analyze click-to-call conversations.