--- title: Infinity Call Tracking Reviews meta\_title: 'Infinity Call Tracking Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 166 reviews by the users' company size, role or industry to find out how Infinity Call Tracking works for a business like yours. aggregate\_rating: rating\_value: 4.6 review\_count: 166 scale: '5' date\_modified: '2026-08-11' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Infinity Call Tracking Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Infinity Call Tracking but has limited features. Are you part of the Infinity Call Tracking team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Built by marketers for marketers, Infinity’s AI-powered call tracking shows you what happens before, during, and after every call, so you can: • Fill attribution blind spots and get credit for the true impact of your work • Improve targeting with high-intent, first-party data • Cut waste to reduce cost-per-lead and drive down acquisition costs • Improve performance across PPC, SEO, and Paid Social • Create better customer experiences • Boost conversion rates at the top and bottom of your funnel Infinity’s granular visitor-level call tracking and conversation analytics are ISO 27001 and PCI DSS Certified. Handling millions of calls across 75 countries and industry-leading security makes sure the data from every single one of them stays secure. The Infinity platform has been built by a multi-award-winning development team with the support of major cloud partners like Google and AWS. Their collective expertise ensures market-leading reliability. Backed by a highly decorated customer success team that spans the UK, Europe, and the USA, users are fully supported as they strive to make smarter decisions and provide a better customer experience. An open API and a complete set of out-of-the-box integrations make it easy for users to send call data into key platforms, share customer journeys and insights that aid closing with call handling teams, and improve conversion rates throughout the funnel. Key results users have achieved include: • 79% increase in conversions for Flight Centre • 64% reduction in Customer Acquisition Costs (CAC) for Pendragon • 50% reduction in call centre costs for Access Self Storage * * * Seller [Infinity Tracking](https://www.g2.com/sellers/infinity-tracking) Discussions [Infinity Call Tracking Community](https://www.g2.com/products/infinity-call-tracking/discuss) Languages Supported English Solution Type All-in-One Overview by Matt McGillicuddy Show More ## Pricing Pricing provided by Infinity Call Tracking. ### Essentials £249.00 ### Pro £349.00 [ View More Pricing Information ](https://www.g2.com/products/infinity-call-tracking/pricing) ## Top-Rated Alternatives [ ![Invoca](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Invoca") Invoca 4.5/5(967) ](https://www.g2.com/products/invoca/reviews) [ ![CallRail](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "CallRail") CallRail 4.5/5(1,835) ](https://www.g2.com/products/callrail/reviews) [ ![CTM](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "CTM") CTM 4.5/5(761) ](https://www.g2.com/products/ctm-ctm/reviews) [ View All Alternatives ](https://www.g2.com/products/infinity-call-tracking/competitors/alternatives) ## User Insights Average based on 166 real user reviews. Implementation Time 2 months Perceived Cost $$$$$ Typical contract price $0k - $0k [Sign in to view](/login) [Log in to unlock pricing and user insights](/login) ## Infinity Call Tracking Integrations (25) What do users say about integrations? Integration information sourced from real user reviews. 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JH Jasmin H. Digital Acquisition Consultant Enterprise (\> 1000 emp.) 8/4/2026 "Invaluable Customer Experience Visibility for Data-Driven Decisions" 5/5 What do you like best about Infinity Call Tracking? The visibility it gives us into the customer experience. Being able to analyse conversations at scale has helped us better understand customer needs, validate assumptions with real evidence and identify actions that improve both marketing performance and customer outcomes. It's become an invaluable tool for making data-driven decisions and demonstrating the impact of our activity. Our Customer Success team are fantastic - they're highly knowledgeable, proactive and collaborative, always helping us get the most from the platform and turn insights into meaningful action. Review collected by and hosted on G2.com. What do you dislike about Infinity Call Tracking? Infinity provides powerful analytics capabilities, but I'd like to see further enhancements to portal usability and responsiveness, particularly when analysing larger volumes of data. Improving load speeds and navigation would make it even easier to extract insights quickly and efficiently. Review collected by and hosted on G2.com. What problems is Infinity Call Tracking solving and how is that benefiting you? Infinity helps us bridge the gap between digital marketing performance and real customer conversations. Rather than only seeing clicks and conversions, we can understand customer intent, identify barriers within the journey and uncover opportunities for improvement from thousands of conversations. These insights have helped us optimise our digital acquisition activity, improve customer experiences and make more informed, data-driven decisions. Most importantly, it enables us to demonstrate measurable business impact by linking conversation insights directly to outcomes. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Steve H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Steve H.") SH Steve H. Digital Product & Martech Lead Enterprise (\> 1000 emp.) 8/4/2026 "Consistently Solid Service with Outstanding Support and an Exciting Roadmap" 5/5 What do you like best about Infinity Call Tracking? We get what we need, when we need it. We’ve been using Infinity for nearly nine years, and the service has been consistently solid. Support is outstanding, and the future roadmap looks genuinely exciting. Review collected by and hosted on G2.com. What do you dislike about Infinity Call Tracking? The reporting could be improved, and I’d really like to see an AI agent built in so we can query the data whenever we need to, in whatever way makes sense at the time. Review collected by and hosted on G2.com. What problems is Infinity Call Tracking solving and how is that benefiting you? We have thousands of pages on our website and get over 750k visitors each month, and Infinity seamlessly provides the numbers we need to understand what’s happening with our customers when they call us. The API integration with our data lake is also a huge benefit. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Steven J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Steven J.") SJ Steven J. Lead digital analyst Small-Business (50 or fewer emp.) 3/3/2023 "Excellent product and customer service" 5/5 What do you like best about Infinity Call Tracking? I've been using Infinity call tracking for over eight years and it provides an amazing amount of insight that our marketing department could not do without. Their customer service and support functions are also excellent! Review collected by and hosted on G2.com. What do you dislike about Infinity Call Tracking? I can't think of any downsides with working with Infinity Review collected by and hosted on G2.com. What problems is Infinity Call Tracking solving and how is that benefiting you? Our marketing team are most interested in what channels are driving the most bookings to our business. Infinity allows us to optimize our digital campaigns and our website in general to provide the best service for our users. Infinity's conversational analytics also allows us to see what users are calling about, further optimising our site and our call centre operations. Review collected by and hosted on G2.com. Show More 8/11/2026 Current UserValidated ReviewerSource: Organic BW Ben W. Performance Marketing Lead Mid-Market (51-1000 emp.) 5/1/2025 "Great Tool for optimising Digital activity" 5/5 What do you like best about Infinity Call Tracking? We use Infinity to track all bookings originating from our digital channels, giving us a clearer, more accurate view of our digital acquisition efforts. We then feed the resulting data and learnings back into GA4 to help optimise our campaigns and improve ongoing performance. We have also started using Infinity static numbers to ensure we get a complete picture of where our bookings are coming from. Review collected by and hosted on G2.com. What do you dislike about Infinity Call Tracking? There is nothing I currently dislike about the platform Review collected by and hosted on G2.com. What problems is Infinity Call Tracking solving and how is that benefiting you? Giving us a fuller picture of our digital acquisition efforts as well as enabling us to optimise towards our best performing campaigns - driving up RoI Review collected by and hosted on G2.com. Show More 8/6/2026 Current UserValidated ReviewerSource: Organic ![Phoebe H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Phoebe H.") PH Phoebe H. Head of Digital Enterprise (\> 1000 emp.) 8/4/2026 "Insightful Customer Interaction Data, But Missed Calls Undermine Trust" 3.5/5 What do you like best about Infinity Call Tracking? The most helpful part is the data it provides, which lets us make informed business decisions based on real customer interactions. It supports both our marketing efforts and our in-centre decisions. Review collected by and hosted on G2.com. What do you dislike about Infinity Call Tracking? Missing data, this is where it falls down from a trust perspective. It hampers wider adoption from teams with less understanding Review collected by and hosted on G2.com. What problems is Infinity Call Tracking solving and how is that benefiting you? It helps with media planning and makes it easier for my digital team to decide how to portion our spend across different areas which can be challenging without good data Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Seller invite ![Verified User in Insurance](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Insurance") UI Verified User in Insurance Enterprise (\> 1000 emp.) 8/5/2026 "Great Customer Contact Insights and Integration" 4.5/5 What do you like best about Infinity Call Tracking? It provides great insight into how our customers are contacting us and where they’re coming from, and it’s also been straightforward to link it with some of our own internal intent data. Review collected by and hosted on G2.com. What do you dislike about Infinity Call Tracking? It would be good to see opportunities in the future to track customer contact via Infinity beyond telephony, such as through messaging. As we move further into the digital age, more and more of our customer contact is naturally shifting away from voice and toward digital channels. Review collected by and hosted on G2.com. What problems is Infinity Call Tracking solving and how is that benefiting you? It’s been useful in identifying areas for improvement and helping us streamline our contact strategy. As part of a current project, we’re also hoping to surface where the customer has called from within their journey, which should help reduce call AHT. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Seller invite ![Verified User in Automotive](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Automotive") UA Verified User in Automotive Mid-Market (51-1000 emp.) 7/28/2026 "Extremely Helpful Call Tracking for Understanding Top-Performing Campaigns" 4.5/5 What do you like best about Infinity Call Tracking? Using this tracking service has been extremely helpful for our business, as it helps us understand which campaigns or channels generate more calls. Review collected by and hosted on G2.com. What do you dislike about Infinity Call Tracking? It would be useful to drill down channels into an additional layer of site or page locations. This will give greater insights on which web pages need more UX work so customers can transact online instead of calling Review collected by and hosted on G2.com. What problems is Infinity Call Tracking solving and how is that benefiting you? Campaign tracking and performance measurement has been easier with the help of Call Tracking Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Seller invite ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail") AR Verified User in Retail Enterprise (\> 1000 emp.) 8/5/2026 "Easy Integration with Analytics and Ad Platforms" 4.5/5 What do you like best about Infinity Call Tracking? Ease of integrating into analytics and ad platforms Review collected by and hosted on G2.com. What do you dislike about Infinity Call Tracking? The hub is clunky / slightly outdated, and with the current limited API capabilities, it makes extracting the data we would like harder than we would like. Albeit I hear this is due to change. Review collected by and hosted on G2.com. What problems is Infinity Call Tracking solving and how is that benefiting you? Marketing attribution and sending the data back to the respective platforms with minimal internal effort once the integrations are set up. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Insurance](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Insurance") UI Verified User in Insurance Enterprise (\> 1000 emp.) 8/7/2026 Business partner of the seller or seller's competitor, not included in G2 scores. "Valuable Insights into Customer Behavior and Website Improvement Opportunities" 4.5/5 What do you like best about Infinity Call Tracking? It helps us gain insight into customer behaviour on our websites and enables us to identify opportunities for improvement. Review collected by and hosted on G2.com. What do you dislike about Infinity Call Tracking? We have had some issues with tracking, this was later identified as a application issue Review collected by and hosted on G2.com. What problems is Infinity Call Tracking solving and how is that benefiting you? We have been able to assess the entry points to voice from our website, pages that are probably not as straightforward for self service. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Seller invite SL Stuart L. Experience and Engagement Director Mid-Market (51-1000 emp.) 10/29/2025 "Bridges the ROI Gap for Calls, But Pricing Clarity without knowing call volumes can be hard" 5/5 What do you like best about Infinity Call Tracking? Attribution of the ROI / ROAS from the website and paid advertising that results in calls. This closes a massive gap in attribution and justifying the role of a website. Also love the integrations with GA4, Looker Studio. Also the 'smart matching' of contacts where you got your business from, all the way back to original calls, is amazing Review collected by and hosted on G2.com. What do you dislike about Infinity Call Tracking? None in particular that I am aware of for the solution itself. Can be hard to work out pricing when the solution is being considered to tell you how many calls you are getting from your digital channel i.e. you dont know until you deploy it if the website phone numbers are the same as general business phone numbers Review collected by and hosted on G2.com. What problems is Infinity Call Tracking solving and how is that benefiting you? Not knowing the value of the website in lead gen. Lack of attribution of ROI / ROAS for paid spend and digital marketing efforts. Not knowing how much business has come from calls / online sources, where a phone call has been involved. Marketing not knowing the quality of call handling across a complex business. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ## Questions about Infinity Call Tracking? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Infinity Call Tracking ](https://www.g2.com/products/infinity-call-tracking/discussions/new) GU Guest User • Last activity 4 months ago Do you recommend Infinity Call Tracking for businesses looking to improve their call analytics? 0 Upvotes 1 [ Join the conversation ](https://www.g2.com/discussions/do-you-recommend-infinity-call-tracking-for-businesses-looking-to-improve-their-call-analytics) GU Guest User What is Infinity Call Tracking used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-infinity-call-tracking-used-for) [ View all Discussions ](https://www.g2.com/products/infinity-call-tracking/discuss) ## Pricing Options Pricing provided by Infinity Call Tracking. ### Essentials £249.00 ### Pro £349.00 ### Enterprise Contact Us [ View More Pricing Information ](https://www.g2.com/products/infinity-call-tracking/pricing) Infinity Call Tracking Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_9e90f804c2657749825f68807ea7c193/callrail.png "Product Avatar Image") CallRail 4.5/5(1,835) [ Compare Now ](https://www.g2.com/compare/callrail-vs-infinity-call-tracking) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_a69ce230eb8357dc9a519dc190c483e3/responsetap.jpg "Product Avatar Image") ResponseTap 4.5/5(89) [ Compare Now ](https://www.g2.com/compare/infinity-call-tracking-vs-responsetap) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_67a0c56efc52b62414d9237d57d7f52a/invoca.png "Product Avatar Image") Invoca 4.5/5(967) [ Compare Now ](https://www.g2.com/compare/infinity-call-tracking-vs-invoca) ##### ##### Infinity Call Tracking Features Phone Number Management Local Phone Numbers Toll-Free Numbers Port Existing Numbers Tracking Visitor & Keyword Tracking Dynamic Number Insertion Multi-Channel Call Attribution Call Routing IVR Geo-Routing Analytics Call Data Call Recording Advanced Reporting [ View More Features ](https://www.g2.com/products/infinity-call-tracking/features) ##### Categories on G2 [Conversation Intelligence](https://www.g2.com/categories/conversation-intelligence)[Speech Analytics](https://www.g2.com/categories/speech-analytics)[Inbound Call Tracking](https://www.g2.com/categories/inbound-call-tracking) ##### Explore More [Which ABM analytics software provides the most actionable insights?](https://www.g2.com/discussions/which-abm-analytics-software-provides-the-most-actionable-insights)[How does Alteryx provide more scalable, self-service analytics and automation than traditional BI tools?](https://www.g2.com/discussions/how-does-alteryx-provide-more-scalable-self-service-analytics-and-automation-than-traditional-bi-tools)[What is the most affordable work management software for SMBs?](https://www.g2.com/discussions/what-is-the-most-affordable-work-management-software-for-smbs) [Affordable MDR tools for online businesses](https://www.g2.com/discussions/affordable-mdr-tools-for-online-businesses)[Which financial data APIs platforms offer straightforward integration without requiring significant engineering rework?](https://www.g2.com/discussions/which-financial-data-apis-platforms-offer-straightforward-integration-without-requiring-significant-engineering-rework)[Pros and Cons Details](https://www.g2.com/products/infinity-call-tracking/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)