--- title: Infinity Call Tracking Reviews meta_title: 'Infinity Call Tracking Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 157 reviews by the users' company size, role or industry to find out how Infinity Call Tracking works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 157 scale: '5' date_modified: '2026-06-22' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Infinity Call Tracking Reviews **Vendor:** Infinity Tracking **Category:** [Inbound Call Tracking Software](https://www.g2.com/categories/inbound-call-tracking) **Average Rating:** 4.6/5.0 **Total Reviews:** 157 ## About Infinity Call Tracking Built by marketers for marketers, Infinity’s AI-powered call tracking shows you what happens before, during, and after every call, so you can: • Fill attribution blind spots and get credit for the true impact of your work • Improve targeting with high-intent, first-party data • Cut waste to reduce cost-per-lead and drive down acquisition costs • Improve performance across PPC, SEO, and Paid Social • Create better customer experiences • Boost conversion rates at the top and bottom of your funnel Infinity’s granular visitor-level call tracking and conversation analytics are ISO 27001 and PCI DSS Certified. Handling millions of calls across 75 countries and industry-leading security makes sure the data from every single one of them stays secure. The Infinity platform has been built by a multi-award-winning development team with the support of major cloud partners like Google and AWS. Their collective expertise ensures market-leading reliability. Backed by a highly decorated customer success team that spans the UK, Europe, and the USA, users are fully supported as they strive to make smarter decisions and provide a better customer experience. An open API and a complete set of out-of-the-box integrations make it easy for users to send call data into key platforms, share customer journeys and insights that aid closing with call handling teams, and improve conversion rates throughout the funnel. Key results users have achieved include: • 79% increase in conversions for Flight Centre • 64% reduction in Customer Acquisition Costs (CAC) for Pendragon • 50% reduction in call centre costs for Access Self Storage ## Infinity Call Tracking Pros & Cons **What users like:** - Users commend Infinity Call Tracking's **responsive and helpful customer support** , enhancing their experience and addressing questions effectively. (20 reviews) - Users value the **ease of reporting and accurate attribution** provided by Infinity Call Tracking for effective campaign insights. (17 reviews) - Users commend the **detailed reporting** capabilities of Infinity Call Tracking, enhancing their tracking of revenue and orders effectively. (15 reviews) - Users appreciate the **responsive and helpful support** from Infinity, enhancing their call tracking experience significantly. (14 reviews) - Users appreciate the **easy integrations** of Infinity Call Tracking, enhancing their marketing insight with seamless connectivity. (12 reviews) - Users value the **accuracy in tracking** provided by Infinity Call Tracking, enhancing their ability to analyze call data effectively. (11 reviews) - Ease of Use (11 reviews) - Integrations (9 reviews) - Productivity Improvement (9 reviews) - Analytics (7 reviews) **What users dislike:** - Users note that the **high pricing** can be a barrier, especially for boutique marketers exploring call tracking solutions. (5 reviews) - Users struggle with **inaccurate reporting** due to data discrepancies and unclear documentation affecting their experience. (4 reviews) - Users experience **inadequate reporting** capabilities, facing difficulties with data discrepancies and confusing documentation. (4 reviews) - Users note the **call limitations** of Infinity Call Tracking, impacting functionality especially in certain regions. (3 reviews) - Users find the **learning curve challenging** , particularly with advanced features and accessing reports efficiently. (3 reviews) - Users face a **steep learning curve** with Infinity Call Tracking, requiring training to navigate its complex features effectively. (3 reviews) - Complex Setup (2 reviews) - Difficult Reporting (2 reviews) - Difficult Setup (2 reviews) - Poor Customer Support (2 reviews) ## Infinity Call Tracking Reviews ### 1. Bridges the ROI Gap for Calls, But Pricing Clarity without knowing call volumes can be hard **Rating:** 5.0/5.0 stars **Reviewed by:** Stuart L. | Experience and Engagement Director, Mid-Market (51-1000 emp.) **Reviewed Date:** October 29, 2025 **What do you like best about Infinity Call Tracking?** Attribution of the ROI / ROAS from the website and paid advertising that results in calls. This closes a massive gap in attribution and justifying the role of a website. Also love the integrations with GA4, Looker Studio. Also the 'smart matching' of contacts where you got your business from, all the way back to original calls, is amazing **What do you dislike about Infinity Call Tracking?** None in particular that I am aware of for the solution itself. Can be hard to work out pricing when the solution is being considered to tell you how many calls you are getting from your digital channel i.e. you dont know until you deploy it if the website phone numbers are the same as general business phone numbers **What problems is Infinity Call Tracking solving and how is that benefiting you?** Not knowing the value of the website in lead gen. Lack of attribution of ROI / ROAS for paid spend and digital marketing efforts. Not knowing how much business has come from calls / online sources, where a phone call has been involved. Marketing not knowing the quality of call handling across a complex business. ### 2. Valuable Insights and Outstanding Support **Rating:** 5.0/5.0 stars **Reviewed by:** Demi F. | Paid Media Account Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** December 04, 2025 **What do you like best about Infinity Call Tracking?** It's given us valuable insights into call data and helped improve overall tracking capabilities. The hub is also very easy to use and navigate around. The team are always on hand (especially Matt) to help discuss the platform with new clients and keep things moving. **What do you dislike about Infinity Call Tracking?** There's not much I dislike about the platform. Sometimes we find that it can be difficult pulling data into Looker Studio Reports and discrepancies in the data when we do. **What problems is Infinity Call Tracking solving and how is that benefiting you?** It gives our clients more insight into their call data and acts as another conversion point for us to track. Ultimately, this is another conversation we can have with clients to keep them engaged, compare paid performance to other channels and improve overall CPL. ### 3. Outstanding Client Service and Seamless Data Integration **Rating:** 4.5/5.0 stars **Reviewed by:** Sarah L. | Digital Business Director, Mid-Market (51-1000 emp.) **Reviewed Date:** December 08, 2025 **What do you like best about Infinity Call Tracking?** Client Servicing is brilliant, and data integration with CRM and other tracking platforms is better than other providers I've come across. There is also better **What do you dislike about Infinity Call Tracking?** I've not implemented a new set up for quite a while, so I can't give accurate feedback on that, but everything else is positive! **What problems is Infinity Call Tracking solving and how is that benefiting you?** In general, Infinity helps us add that richness to phone call tracking that would be lost otherwise; which channel is driving phone calls, and what type / quality of lead is it. Any brand that generates leads through a call centre can benefit from the partner. ### 4. Infinity are an innovative market leader that are investing heavily into their product **Rating:** 5.0/5.0 stars **Reviewed by:** Steve H. | Head of PPC (Senior Partner), Mid-Market (51-1000 emp.) **Reviewed Date:** May 06, 2025 **What do you like best about Infinity Call Tracking?** Infinity spot pain points in their space and develop fantastic tools to answer them. Specifically, their branch into conversational analytics & smart outcomes is a great solution for a very big and common problem in the ads industry - integrating lead quality fast and accurately! I always find the team at Infinity an absolute pleasure to deal with, approaching growth in exactly the right way. I feel that the infinity team always look at genuine client problems where their solution fits well, rather than pushing numbers blindly. The team at infinity have also been very good with education for my agency PPC team, introducing the right products and opportunities, we speak the same language as infinity in general, so our partnership is very strong and continues to improve. **What do you dislike about Infinity Call Tracking?** Sometimes clients want a general price range of the product, and whilst there's a whole section dedicated to pricing on the website, I never really know what to say as a ballpark estimate to most businesses that ask this. **What problems is Infinity Call Tracking solving and how is that benefiting you?** Infinity stand out because they are pro-actively tackling the question of lead quality to drive PPC optimisation, and making integration easy. It benefits us because we generate better results and stronger client relationships ourselves off the back of it. ### 5. Impressive Roadmap and Valuable Data Enhancements **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** December 16, 2025 **What do you like best about Infinity Call Tracking?** It's always been a hygiene factor tool, but recently i've been impressed with the product roadmap. Making the data you have available, available to us in a useful way that adds value to the platform. Historically this came at a significant premium which we would never be able to pay for. It's also easy to use and smart outcomes has been a great addition. **What do you dislike about Infinity Call Tracking?** Staying on top of the tracked numbers. Mostly just how my team use them so not an infinity problem. **What problems is Infinity Call Tracking solving and how is that benefiting you?** Insight into calls coming in. Attribution of sales to calls is a black hole in our business. This is going some way to addressing that. ### 6. A wealth of valuable marketing & sales data **Rating:** 5.0/5.0 stars **Reviewed by:** Lee D. | Sales Enablement Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 29, 2025 **What do you like best about Infinity Call Tracking?** Infinity makes it easy for me to understand how our customers find us. The amount of information that Infinity tracks means we can make informed decisions on where to focus our marketing budget. It also allows me to create bespoke numbers specific to marketing campaigns that allow us to track it's effectiveness. The support I receive from our account manager Carissa is second to none. All the support team are fast, efficient and friendly. The conversation analytics add-on is such an amazing tool for us to understand what our customers are saying, and also how our staff are performing. **What do you dislike about Infinity Call Tracking?** There is not anything that springs to mind about disliking any aspect of Infinity **What problems is Infinity Call Tracking solving and how is that benefiting you?** Infinity solves the problem of understanding how successful our marketing channels are. This allows us to set efficient budgets and adjust accordingly in real-time to improve performance. ### 7. Good data but UI needs an overhaul **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Construction | Small-Business (50 or fewer emp.) **Reviewed Date:** May 21, 2025 **What do you like best about Infinity Call Tracking?** The core product of Infinity Core Tracking works well. It is able to tell us from which of our sources the call originated, so we can distinguish between Paid Search, Organic Traffic, and emails. This attribution is helpful for working out which channels have resulted in contacts. Customer support has always come through with an answer when we've had questions. **What do you dislike about Infinity Call Tracking?** The interface looks like it was last updated 10 years ago. The help documentation is confusing and poor in parts, and the integrations with third-party services are tricky to set up. More investment in the customer journey would be good. Customer support may be good, but the flipside is we've had to ask about a bunch of stuff that we'd expect to self-serve, because the docs are unclear or out of date. **What problems is Infinity Call Tracking solving and how is that benefiting you?** We use Infinity Call Tracking to bridge between our marketing and tracking sales in our CRM. Our customer demographic prefers to pick up the phone rather than fill in a web form, so we need to track which calls lead to sales in order to get full attribution back to our marketing efforts. ### 8. My experience of Infinity Call Tracking has been positive. **Rating:** 4.0/5.0 stars **Reviewed by:** Hitesh M. | Head of Data & Insights, Enterprise (> 1000 emp.) **Reviewed Date:** April 29, 2025 **What do you like best about Infinity Call Tracking?** Easy to navigate the around the HUB once you know where to look for certain details . From reporting to back office maintenance. Nice to see the portal continually getting enhancements **What do you dislike about Infinity Call Tracking?** I would like to see a glossary of terminology and functionality for the Infinity HUB. The current help centre and Learning Campus are good, but could do with a quick guide. Some better explanations of what items are when you make selections would be helpful **What problems is Infinity Call Tracking solving and how is that benefiting you?** The ability to track all marketing related calls , to then have the ability to feedback on their effectiveness. This leads to better decision making. Just having the ability to track, record and log evolutions is something that did not exist previously. ### 9. Great tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Real Estate | Mid-Market (51-1000 emp.) **Reviewed Date:** December 17, 2025 **What do you like best about Infinity Call Tracking?** Infinity Call Tracking provides accurate attribution for inbound calls, helping us understand which marketing channels drive conversions. The real-time reporting and detailed analytics make it easy to optimise campaigns and improve ROI. The platform is user-friendly, integrates well with other tools, and offers excellent support when needed. **What do you dislike about Infinity Call Tracking?** Some advanced features have a learning curve **What problems is Infinity Call Tracking solving and how is that benefiting you?** It gives clear insights into funnel performance and call patterns, helping us optimise campaigns and train teams to improve call handling skills ### 10. Best call tracking software in the UK **Rating:** 5.0/5.0 stars **Reviewed by:** Conor J. | Digital Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** May 20, 2025 **What do you like best about Infinity Call Tracking?** The platform is tightly integrated into 3rd platforms (such as Google) giving superior performance tracking. Combine this with their new AI features and fantastic customer service - and you’ve got in my option the best product on the market. **What do you dislike about Infinity Call Tracking?** It’s more expensive than cheaper alternatives- but you get what you pay for. **What problems is Infinity Call Tracking solving and how is that benefiting you?** We have a lot of enquiries for jobs, people looking to speak with their loved ones and many other calls - but from a marketing perspective we’re only interested in optimising for care enquires. Infinity allows us do this accurately, and feed the data back into our ad platforms. ### 11. Great team and platform. Infinity provide so much value to our business **Rating:** 5.0/5.0 stars **Reviewed by:** Sean J. | Product Owner, Enterprise (> 1000 emp.) **Reviewed Date:** March 03, 2023 **What do you like best about Infinity Call Tracking?** Infinity is easy to set up and with minimal development work. Support is excellent and provides clear steps at every step. The Infinity team offers technical and business support helping deliver real results. The reports are intuitive while providing in-depth data. **What do you dislike about Infinity Call Tracking?** We had a couple of issues with markets in Asia where local regulations blocked calls due to the target numbers. However, the infinity team have been on hand supporting us come to a timely resolutin. **What problems is Infinity Call Tracking solving and how is that benefiting you?** Infinity is helping us define the return on investment through specific campaigns. It is also helping define traffic for different calling categories. Which then allows the business to respond much faster. ### 12. Extremely Helpful! **Rating:** 4.5/5.0 stars **Reviewed by:** Emily G. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 23, 2025 **What do you like best about Infinity Call Tracking?** Infinity is a great platform to monitor calls on especially with a mix of numbers across different marketing platforms. They are extremely responsive and helpful when it comes to any questions you may have. As someone who was new to using Infinity I was shown how to use the website with no hassle! **What do you dislike about Infinity Call Tracking?** Can be a little bit confusing but nothing asking a question wouldn't fix! **What problems is Infinity Call Tracking solving and how is that benefiting you?** It's allowing us to see where the calls are coming from and tracking what marketing efforts are working or not! ### 13. A solid call tracking platform **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Construction | Small-Business (50 or fewer emp.) **Reviewed Date:** May 15, 2025 **What do you like best about Infinity Call Tracking?** We’ve been using Infinity Call Tracking for several years, and it’s proven to be a highly effective platform for our business. With their Smart Match add-on, we’re able to accurately track revenue and orders generated through phone calls. **What do you dislike about Infinity Call Tracking?** The platform meets our needs effectively, and we’ve had no major issues or concerns with its performance. **What problems is Infinity Call Tracking solving and how is that benefiting you?** With the Smart Match add-on, we can accurately track revenue and orders generated from phone calls. This has given us much-needed visibility into how our e-commerce website contributes to offline sales—something we couldn’t measure before. It also helps us understand and justify our marketing spend, guiding where best to allocate budget. Our PPC and SEO agency use the data regularly to inform and refine our wider marketing strategy. ### 14. One of the best pitch processes I've experienced from a SaaS provider **Rating:** 5.0/5.0 stars **Reviewed by:** Joe G. | Senior Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 21, 2025 **What do you like best about Infinity Call Tracking?** Alex Shrimpton brilliantly presented Infinity's proposition to our business, and as a sales manager was as compelling as he was pleasant to interact with for our team. Not only did Alex take the time to truly listen to our use case and make sure Infinity was the best fit for our current business challenges, though impressively he also thoroughly researched our business, and spent time carefully and strategically as to how we could best realise value in partnering with Infinity. I felt every and any question I asked was properly and articulately answered. Reassuringly Alex put any concern I had to rest, and genuinely made the sales process of finding our ideal solution pain-free and actually enjoyable. Ease of implementation was reassuringly explained. ease of integration was made simple, and showcasing the value of the product was smooth with well explained demonstration of their a clear timeline on time to live and time to first value. Hands-down, this was by far the most professional, polished, and positive sales experience I've ever had. Alex has set the bar high for anyone pitching in the future. I genuinely enjoyed meeting Alex, his colleague Matthew, and our discussions and look forward to using Infinity. I'm greatly impressed by the capabilities of the product and can see extreme potential with our projected use cases. Keep up the great work onboarding, advocating, and building an incredible product. **What do you dislike about Infinity Call Tracking?** There isn't anything I disliked about Infinity. **What problems is Infinity Call Tracking solving and how is that benefiting you?** Identification of sources of phone tracking for complex paid digital marketing campaigns. This will benefit us in establishing attribution for calls and helping to understand return on ad spend with greater clarity. ### 15. Valuable tool, and we've seen improvements in understanding how different channels drive leads **Rating:** 5.0/5.0 stars **Reviewed by:** Deborah R. | Digital Optimisation Lead, Enterprise (> 1000 emp.) **Reviewed Date:** April 29, 2025 **What do you like best about Infinity Call Tracking?** Accurate attribution: Dynamic number insertion works reliably, helping us trace calls back to specific campaigns and channels. User-friendly dashboard: Reporting is clear and accessible, making it easy for teams to extract insights quickly. Support: The team is responsive and helpful when we’ve had questions or needed customisation. **What do you dislike about Infinity Call Tracking?** Perhaps the ability to create custom attribution models or segment by funnel stages. **What problems is Infinity Call Tracking solving and how is that benefiting you?** The Infinity call tracking solution to support our marketing attribution and customer insight efforts. ### 16. Works well. Very rarely have any issues. **Rating:** 4.5/5.0 stars **Reviewed by:** Daniel K. | Content Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** May 16, 2025 **What do you like best about Infinity Call Tracking?** I like that Infinity makes setting up new call campaigns with tracked numbers relatively simple. I like that you can see the full call log and even listen to call recordings. This makes checking for quality interactions pretty easy. Customer support have always been very responsive and quick to help. **What do you dislike about Infinity Call Tracking?** Some of the tools are a bit buried on the platform, and I often get confused as to where to go. For example, the usage report is inside Settings, not Reports. This is a relatively minor gripe though. **What problems is Infinity Call Tracking solving and how is that benefiting you?** It allows us to track incoming calls responsively by the traffic source and ad campaign. ### 17. Excellent Call Tracking Support and Service **Rating:** 5.0/5.0 stars **Reviewed by:** Angeliki Z. | Paid Search Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** April 23, 2025 **What do you like best about Infinity Call Tracking?** Infinity is easy to use and gives us clear, real-time insight into where our calls and leads are coming from—all supported by their amazing AI tool and reports. **What do you dislike about Infinity Call Tracking?** There's nothing we dislike—Infinity has consistently delivered exactly what we need. **What problems is Infinity Call Tracking solving and how is that benefiting you?** Infinity Call Tracking helps us track calls and conversions, giving us immediate insights into the effectiveness of our marketing efforts. This allows us to make quick, data-driven decisions and optimize our strategies for better results. ### 18. Very well structured with a great support team **Rating:** 5.0/5.0 stars **Reviewed by:** Ivo V. | Marketing Graduate, Enterprise (> 1000 emp.) **Reviewed Date:** April 30, 2025 **What do you like best about Infinity Call Tracking?** I am thoroughly impressed with Infinity's efficiency. The ability to track the performance of every single channel has significantly influenced our marketing decisions. Additionally, the helpfulness of the entire Infinity team is greatly appreciated **What do you dislike about Infinity Call Tracking?** Not a single thing, I can think of to dislike **What problems is Infinity Call Tracking solving and how is that benefiting you?** Infinity enhances our marketing campaigns by enabling us to accurately track the effectiveness of each campaign ### 19. Essential Tool for Call Tracking **Rating:** 5.0/5.0 stars **Reviewed by:** Albert S. | Head of Digital Analytics, Enterprise (> 1000 emp.) **Reviewed Date:** May 02, 2025 **What do you like best about Infinity Call Tracking?** We appreciate its robust offline conversion attribution and the AI-driven goal conversion capabilities for call outcomes, which are instrumental in bid optimisation. **What do you dislike about Infinity Call Tracking?** The initial setup can be complex but there's a dedicated support. **What problems is Infinity Call Tracking solving and how is that benefiting you?** It helps us to integrate data with different systems, providing a better view on the customer journey. ### 20. A Very Useful Tool **Rating:** 4.5/5.0 stars **Reviewed by:** Sam S. | Marketing, Graphic Design and Video Editor, Mid-Market (51-1000 emp.) **Reviewed Date:** May 15, 2025 **What do you like best about Infinity Call Tracking?** The ability to see what is working and what isn't, with clear conversion data. **What do you dislike about Infinity Call Tracking?** Hard to think of negatives, the product is useful and does what it say it will. **What problems is Infinity Call Tracking solving and how is that benefiting you?** It allows us greater visibility on who is calling and why/where from. ### 21. Great **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Legal Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 16, 2025 **What do you like best about Infinity Call Tracking?** We've used Infinity call tracking for a number of years and would certainly recommend. **What do you dislike about Infinity Call Tracking?** The reports are in settings and not the report tab. Can be confusing. **What problems is Infinity Call Tracking solving and how is that benefiting you?** This allows us to track calls from Google ads. ### 22. Great tool for call tracking **Rating:** 5.0/5.0 stars **Reviewed by:** Luigi D. | Director of Performance Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** April 29, 2025 **What do you like best about Infinity Call Tracking?** Ease of Use Number of Features Customer support Ease of integration and implementation **What do you dislike about Infinity Call Tracking?** Honestly our experience was always good and there is nothing I dislike **What problems is Infinity Call Tracking solving and how is that benefiting you?** Thanks to Infinity solution we are able to track the performance of the various channels of our customers. ### 23. Brilliant insight that helps prove ROI impact of marketing activity **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Construction | Mid-Market (51-1000 emp.) **Reviewed Date:** May 20, 2025 **What do you like best about Infinity Call Tracking?** Detailed tracking available, integrations with CRM and ad platforms, lots of features available. Customer support is helpful and quick to react. **What do you dislike about Infinity Call Tracking?** Some features can be expensive when charged on a cost per call basis with call volumes. **What problems is Infinity Call Tracking solving and how is that benefiting you?** Inbound call tracking allows us to allocate new business phone call revenue to the marketing activity that generated, an ability that we would not have without Infinity. ### 24. Great insights in marketing activity **Rating:** 4.5/5.0 stars **Reviewed by:** Stephen R. | Head of performance marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** May 16, 2025 **What do you like best about Infinity Call Tracking?** It's a great tool to help close the loop for offline conversions, we use it daily to monitor our ROI. Simple integration and ongoing feature enhancements. The recent introduction of AI will hopefully be a game changer going forward **What do you dislike about Infinity Call Tracking?** As with all tracking platforms there are some limitations but these stem from increased privacy legislation. **What problems is Infinity Call Tracking solving and how is that benefiting you?** Helping us monitor accurate ROAS and make more intelligent business decisions ### 25. Really good tech support team and straightforward product! **Rating:** 5.0/5.0 stars **Reviewed by:** Dimitri D. | Regional Head of Digital, Enterprise (> 1000 emp.) **Reviewed Date:** September 06, 2024 **What do you like best about Infinity Call Tracking?** What I like best about Infinity Call Tracking is its ability to provide detailed insights into customer interactions, allowing for a deeper understanding of how calls contribute to the customer journey. Its advanced attribution capabilities ensure that I can accurately track calls back to specific marketing campaigns, channels, and even keywords. This data-driven approach not only improves marketing ROI but also helps optimize overall strategy by highlighting what works and what doesn’t. Additionally, the integration flexibility with other tools and CRMs makes it a seamless part of a broader marketing ecosystem. **What do you dislike about Infinity Call Tracking?** The interface, while feature-rich, can feel overwhelming at times due to the vast amount of data and options available. Additionally, some integrations and customizations may require technical expertise, making it less accessible for teams without dedicated resources for setup and maintenance. **What problems is Infinity Call Tracking solving and how is that benefiting you?** Understanding how many visitors prefer to call instead of using landing page conversion touchpoints like forms. ### 26. Good service and very few issues **Rating:** 4.0/5.0 stars **Reviewed by:** Jon P. | COO, Small-Business (50 or fewer emp.) **Reviewed Date:** May 15, 2025 **What do you like best about Infinity Call Tracking?** That we have had very few issues using Infinity (Previously Response Tap) over the last decade. It has worked well for our referrer tracking, even as we have migrated to different CRM's and phone software's. **What do you dislike about Infinity Call Tracking?** Not knowing who our current Account Manager is. **What problems is Infinity Call Tracking solving and how is that benefiting you?** Helping us track multiple referral channels so we can understand marketing performance. ### 27. Infinity has better tracking then Google **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** September 09, 2025 **What do you like best about Infinity Call Tracking?** Infinity can help track calls better than google. Google still shows numbers as Spam **What do you dislike about Infinity Call Tracking?** Pricing his high for marketers. There should also be entry level pricing for Boutique marketers **What problems is Infinity Call Tracking solving and how is that benefiting you?** Initial implementation to Google Ads ### 28. Market leading call tracking with strong CRM and support team **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 24, 2021 **What do you like best about Infinity Call Tracking?** The platform is great with many features and provides great data. The team are responsive and solution-oriented. **What do you dislike about Infinity Call Tracking?** We'd love more visibility of the product roadmap and the ability to aggregate the customer journey data i.e. use Infinity data for attribution modelling. **What problems is Infinity Call Tracking solving and how is that benefiting you?** From a digital marketing perspective, the level of detail Infinity's call tracking solution provides, helps inform our targeting and acquisition strategies. ### 29. Great Tool for visibility of Digital Bookings **Rating:** 5.0/5.0 stars **Reviewed by:** Ben W. | Performance Marketing Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** May 01, 2025 **What do you like best about Infinity Call Tracking?** We utilise Infinity to ensure we can track all bookings originating from Digital channels to get a truer picture of digital acquisition efforts. We then feed data and learnings back into GA4 to help optimise campaigns. **What do you dislike about Infinity Call Tracking?** There is nothing I currently dislike about the platform **What problems is Infinity Call Tracking solving and how is that benefiting you?** Giving us a fuller picture of our digital acquisition efforts ### 30. User Friendly **Rating:** 5.0/5.0 stars **Reviewed by:** sam m. | Assistant Digital Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 15, 2025 **What do you like best about Infinity Call Tracking?** Easy to navigate around the system and get the information you need **What do you dislike about Infinity Call Tracking?** the costs are the only downside however you can see why it costs what it does **What problems is Infinity Call Tracking solving and how is that benefiting you?** Sourcing where our calls come from to calculate ROI for our channels ### 31. More self serve than I wanted **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Real Estate | Mid-Market (51-1000 emp.) **Reviewed Date:** May 20, 2025 **What do you like best about Infinity Call Tracking?** I think the integration was smooth and with more support it would have been a good tool. **What do you dislike about Infinity Call Tracking?** The tracking software was running for years, as it was taken over from ResponseTap. but we received no transition call or support introducing us to the new company. The dashboard was not easy to use without support and it was hard to make contact with them. **What problems is Infinity Call Tracking solving and how is that benefiting you?** We wanted to track key 'events' that happened from customer calls ### 32. Best Call Tracking Attribution company for DTC out there **Rating:** 4.5/5.0 stars **Reviewed by:** Alan M. | Global Data Strategy & Analytics Director, Enterprise (> 1000 emp.) **Reviewed Date:** April 22, 2025 **What do you like best about Infinity Call Tracking?** It's integration with Google Analytics & tracking of a channel not usually included in marketing MMM. If you are a brand with a dedicated Customer call centre & number, Infinity is a must. **What do you dislike about Infinity Call Tracking?** Not much, it's best in class. Maybe just limited to Call tracking **What problems is Infinity Call Tracking solving and how is that benefiting you?** Customer Engagement & customer touchpoints ### 33. Fantastic Technology and Great Team **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** April 25, 2025 **What do you like best about Infinity Call Tracking?** Great industry leading call tracking solution. Always at the cutting edge of the industry. Would recommend to anyone. **What do you dislike about Infinity Call Tracking?** Nothing negative springs to mind. Great tech and team is all you can ask for. **What problems is Infinity Call Tracking solving and how is that benefiting you?** Tracks calls down to channel and keyword level, as well as tracking key call outcomes. ### 34. Been a backbone of our marketing analytics for many years **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Automotive | Small-Business (50 or fewer emp.) **Reviewed Date:** May 26, 2025 **What do you like best about Infinity Call Tracking?** Useful information for attribution and general marketing analytics and a good interface with call recordings all in one place. Especially handy for PPC and drilling down on the user journey of someone who's clicked and enquired through a PPC ad **What do you dislike about Infinity Call Tracking?** The setup is the key to providing accurate data, and if you change your website you have to start all over again. **What problems is Infinity Call Tracking solving and how is that benefiting you?** PPC spend. Detailed user journeys on our enquiries. ### 35. Great software and customer support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Legal Services | Enterprise (> 1000 emp.) **Reviewed Date:** May 01, 2025 **What do you like best about Infinity Call Tracking?** I like the functionality, and the customer service is always great. **What do you dislike about Infinity Call Tracking?** We have struggled sometimes with accurate categorisation but we are working to resolve this. **What problems is Infinity Call Tracking solving and how is that benefiting you?** We track all of our website telephone calls which allows us to see the value of our marketing activity. ### 36. A great product for all businesses! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Construction | Enterprise (> 1000 emp.) **Reviewed Date:** April 29, 2025 **What do you like best about Infinity Call Tracking?** Infinity allows us to utilise data from our calls that we would have missed out on without the product **What do you dislike about Infinity Call Tracking?** It requires training to understand the platform **What problems is Infinity Call Tracking solving and how is that benefiting you?** It allows us to pick up on missed calls and ensure we are following up on leads ### 37. Excellent call tracking software **Rating:** 5.0/5.0 stars **Reviewed by:** Peter S. | Deputy Head of PPC, Mid-Market (51-1000 emp.) **Reviewed Date:** April 29, 2025 **What do you like best about Infinity Call Tracking?** Excellent call tracking software that integrates CRM sales data into Google Ads and GA4 for complete visibility of profitability and ROI. **What do you dislike about Infinity Call Tracking?** Nothing to dislike, it's the best call tracking software **What problems is Infinity Call Tracking solving and how is that benefiting you?** measure campaign ROI ### 38. Reliable call tracking for marketing teams **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism **Reviewed Date:** May 22, 2025 **What do you like best about Infinity Call Tracking?** Dynamic call tracking, attributed to key marketing channels to help us track acquisition and make decisions. **What do you dislike about Infinity Call Tracking?** System can sometimes be slow and take it's time to load. **What problems is Infinity Call Tracking solving and how is that benefiting you?** Understanding call volumes, and which marketing channels are driving the most and best quality calls. Call listening also gives us a unique insight into our customer service and sales techniques. ### 39. Reliable Call Tracking Platform **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** May 15, 2025 **What do you like best about Infinity Call Tracking?** Ease of reporting and call attributions which is quite hard without infinity call tracking **What do you dislike about Infinity Call Tracking?** a bit technical and would require training or guidance to start and setup **What problems is Infinity Call Tracking solving and how is that benefiting you?** Helps us accurately track inbound calls from multiple paid channels. so we get better visibility on campaign performance and allows us to optimise spend across channels more effectively. ### 40. Tracking call/media performance **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 22, 2025 **What do you like best about Infinity Call Tracking?** Infinity has been brilliant for our clients, enabling a real change in monitoring what works and importantly what doesn't. It is easy to integrate, and the team are really helpful in getting it implemented. **What do you dislike about Infinity Call Tracking?** Can't see many downsides when using Infinity Call Tracking.. **What problems is Infinity Call Tracking solving and how is that benefiting you?** It helps us direct budget in the best performing areas. ### 41. Great service, easy to use software and helpful analytical data **Rating:** 5.0/5.0 stars **Reviewed by:** Dino T. | Digital Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** December 20, 2024 **What do you like best about Infinity Call Tracking?** Creating your own numbers is a breeze, and if you ever do get stuck, the support is fast, efficient and professional while also treating you like a person and not just an account. **What do you dislike about Infinity Call Tracking?** The ability to self create Irish numbers would be welcomed, but they can be ordered via support when needed. **What problems is Infinity Call Tracking solving and how is that benefiting you?** The ability to track calls coming from different campaigns has helped us analyse what really works and remove anything that doesn't. ### 42. Great service from account manager, Connor is always there to help. Simple system to navigate. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Construction | Mid-Market (51-1000 emp.) **Reviewed Date:** May 08, 2025 **What do you like best about Infinity Call Tracking?** Quite an easy system to use. Simple to set up numbers. **What do you dislike about Infinity Call Tracking?** Maybe there are short cuts to get into things but I am yet to learn. **What problems is Infinity Call Tracking solving and how is that benefiting you?** Finding out where calls are coming from to enhance advertising. ### 43. Easy to create numbers **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care **Reviewed Date:** May 22, 2025 **What do you like best about Infinity Call Tracking?** Easier to create numbers and track...... **What do you dislike about Infinity Call Tracking?** User interface could be a lot better.... **What problems is Infinity Call Tracking solving and how is that benefiting you?** easier to chat through a rep.................. ### 44. Great support **Rating:** 5.0/5.0 stars **Reviewed by:** Marcus C. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 03, 2024 **What do you like best about Infinity Call Tracking?** Very reliable company with great support every time! **What do you dislike about Infinity Call Tracking?** Nothing to dislike in my experience of infinity **What problems is Infinity Call Tracking solving and how is that benefiting you?** Understanding both online and offline marketing success ### 45. Great Call tracking, Amazing Customer Support **Rating:** 5.0/5.0 stars **Reviewed by:** Belinda L. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 24, 2023 **What do you like best about Infinity Call Tracking?** Infinity's capabilities have allowed our marketing team to have a full 360 view of where our marketing calls are coming from. Each team can monitor their campaigns' performance against campaign type, channel, keyword and customer segment - Online and offline. Integrations are easy to set up and allow us to access and share data across our various platforms, enabling us to find actionable insights to optimise future campaigns that drive sales performance. **What do you dislike about Infinity Call Tracking?** As Infinity is not a telephony business, tracking outbound calls against each agent is limited. However, we are currently working with the Customer Success team to report on this within Infinity via a custom integration setup. **What problems is Infinity Call Tracking solving and how is that benefiting you?** Previously we did not have visibility of our acquisition process, which campaign initiated a call and which of those converted to a customer. We can now view the full acquisition journey, from the original campaign that drove the call to the caller's IVR path and then to the quality of the call and sale process after the call. ### 46. Using Infinity to track and rate sales calls from amongst all call volume data **Rating:** 3.5/5.0 stars **Reviewed by:** Stephen J. | Head Of Digital Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** March 07, 2023 **What do you like best about Infinity Call Tracking?** Infinity has allowed us to segment and evaluate calls from custom channel groupings. The recording features have allowed us to audit both call quality and rating accuracy by call advisors. Account support is responsive and knowledgeable. **What do you dislike about Infinity Call Tracking?** While infinity can track individual online journies between website visits and calls, the system lacks the ability to aggregate this valuable data and present it back at a macro level - you are left with an individual 'Last click' view of performance. The analytics and dashboard functionality is limited and disjointed. You cannot build custom dashboards / reports. You currently have no way to introduce more or different call rating goals - you are limited to Sales & Non-Sales. It would be good to provide both custom ratings and recordings. **What problems is Infinity Call Tracking solving and how is that benefiting you?** Understanding channel value and call quality. Helping us review call advisor performance and used as a training tool. Helping to capture channel and campaign information into our CRM. ### 47. Helps in finding problems our customers may be experiencing. **Rating:** 4.5/5.0 stars **Reviewed by:** Jacob T. | Enterprise (> 1000 emp.) **Reviewed Date:** March 06, 2023 **What do you like best about Infinity Call Tracking?** The ability to utilise the conversation analytics to find calls relating to problems we may be having on our website or wider market conditions. **What do you dislike about Infinity Call Tracking?** It can sometimes be time consuming exporting the data and having to go through each individual call. One way in which I think this could be improved is by linking conversation analytics to adobe analytics to understand where the main drivers are coming from i.e., looking at meter reading journey conversion then having infinity show how many calls froma certain page mentioned meter reading keyword groups. If this is already a feature then educational videos on how to do this or get the most out of it would be great. **What problems is Infinity Call Tracking solving and how is that benefiting you?** Currently the best use is seeing how many calls are coming from certain pages, however I think there is a lot of potential that I may not be using effectively as it is quite hard to amalgamate all the information I need from a website analytics point of view. ### 48. Our account manager is fantastic! **Rating:** 5.0/5.0 stars **Reviewed by:** Danielle E. | Enterprise (> 1000 emp.) **Reviewed Date:** March 03, 2023 **What do you like best about Infinity Call Tracking?** The visibility around what campaigns are working. It's taking us a while internally to get our data right to show the most useful information, but we're getting some real progress now. Our account manager is fantastic, as she's on the same page as us. We have weekly/bi-weekly calls to keep progress and momentum going with projects, and she keeps on top of us getting our data sorted - thanks for nudging us when we need it, and for pushing us to get the most out of our data! **What do you dislike about Infinity Call Tracking?** I don't dislike anything on the infinity end - just our lack of organisation in all honesty. Our account over the years has been owned by many different people, so the consolidation has taken some time to get all accounts managed in the same way. **What problems is Infinity Call Tracking solving and how is that benefiting you?** Helping to see our ROI from our campaign sources. Using infinity, we're now able to see which campaigns bring in value. Whether that's complaints, sales, or other niggles our customers have. We're now really getting to see what channels, campaigns and keywords drive each type of interaction. ### 49. Great product with professional people. Can't do my job without them. **Rating:** 5.0/5.0 stars **Reviewed by:** Laura D. | Enterprise (> 1000 emp.) **Reviewed Date:** February 28, 2023 **What do you like best about Infinity Call Tracking?** Infinity Call Tracking has provided invaluable data and MI on why people are calling the business. We have been using the product for 5 years and we have made fantastic improvements in our marketing performance. Thanks to Infinity we have improved our online journeys, successfully executed our DM camapigns and implemented various strategic A/B tests. Everyone we've worked with at Infinity have been extremely helpful and passionate about their product, working with us to implement the best solution for our strategic goals. **What do you dislike about Infinity Call Tracking?** For our business, there are limitations with call tracking in the sense that it isn't available on all of our inbound calls and therefore we miss some valuable MI, but this isn't due to an Infinity shortfall, instead it's our business infrastructure. **What problems is Infinity Call Tracking solving and how is that benefiting you?** We have finite resource at our contact centre and pride ourselves in our short queue times and excellent customer experience. Infinity has helped us to target prospects appropriately so only higher conversion prospects call. This has allowed us to grow in revenue driven per call without impacting our customer experience. ### 50. Infinity is an industry-leading call tracking solution **Rating:** 5.0/5.0 stars **Reviewed by:** Oliver W. | Co-Founder | Managing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** March 07, 2023 **What do you like best about Infinity Call Tracking?** Call tracking in general is a solution we advocate for so many clients to get more insights into what's driving conversions. But with Infinity you get the ability to denote outcomes (via outcome tracking) that really take that to another level. Although it's not my field, a second feature that I have a lot of time for is the conversation analytics - great for understanding whether call handler scripts are being utilised properly! **What do you dislike about Infinity Call Tracking?** There's nothing I've come across yet that I'd say I dislike. **What problems is Infinity Call Tracking solving and how is that benefiting you?** We help clients drive more conversions from their website and marketing. When a phone call is a key action that our clients want to drive, it's vital to have call tracking in place. The ability to track leads and back to signed customers makes this even more powerful so it becomes a critical aspect of our measurement plan and optimisation strategies. ## Infinity Call Tracking Discussions - [Do you recommend Infinity Call Tracking for businesses looking to improve their call analytics?](https://www.g2.com/discussions/do-you-recommend-infinity-call-tracking-for-businesses-looking-to-improve-their-call-analytics) - 1 comment - [View Infinity Call Tracking pricing details and edition comparison](https://www.g2.com/products/infinity-call-tracking/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-23+13%3A00%3A51+-0500&secure%5Bsession_id%5D=e81ce104-d75c-4f53-af76-a8be37fe8fe8&secure%5Btoken%5D=c8575e29f1a16adda24fed403517325907485ac029ecb0a47a5db7c6260b3035&format=llm_user) ## Infinity Call Tracking Integrations - [AB Tasty](https://www.g2.com/products/ab-tasty/reviews) - [Acquisio](https://www.g2.com/products/acquisio/reviews) - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) - [Agentforce 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) - [Awin](https://www.g2.com/products/awin-com/reviews) - [Campaign Manager](https://www.g2.com/products/accountstory-campaign-manager/reviews) - [Data Studio](https://www.g2.com/products/data-studio/reviews) - [Five9 Intelligent Cloud Contact Center Platform](https://www.g2.com/products/five9-intelligent-cloud-contact-center-platform/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [Innovid](https://www.g2.com/products/mediaocean-innovid/reviews) - [Instagram for Business](https://www.g2.com/products/instagram-for-business/reviews) - [meta](https://www.g2.com/products/betacae-meta/reviews) - [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews) - [Microsoft Advertising](https://www.g2.com/products/microsoft-microsoft-advertising/reviews) - [Outbrain Direct Response by Teads](https://www.g2.com/products/outbrain-direct-response-by-teads/reviews) - [Partnerize](https://www.g2.com/products/partnerize/reviews) - [Power BI Solutions](https://www.g2.com/products/power-bi-solutions/reviews) - [Quantcast Platform](https://www.g2.com/products/quantcast-platform/reviews) - [Webgains](https://www.g2.com/products/webgains/reviews) - [Webtrends Optimize](https://www.g2.com/products/webtrends-optimize/reviews) ## Infinity Call Tracking Features **Call Analytics** - Call Recording - Machine Learning - Call Analysis - Lead Qualification **Generative AI** - AI Text Summarization **Phone Number Management** - Local Phone Numbers - Toll-Free Numbers - Port Existing Numbers **Artificial Intelligence - Conversation Intelligence** - Customer Scoring - Speech-to-Text - Sentiment Analysis **Tracking** - Visitor & Keyword Tracking - Dynamic Number Insertion - Multi-Channel Call Attribution **Generative AI** - AI Text Summarization **Analytics** - Call Data - Call Recording - Advanced Reporting - Conversation Intelligence **Agentic AI - Conversation Intelligence** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Call Routing** - IVR - Call Scheduling - Geo-Routing **Administration** - Martech Integrations - Privacy, Security, and Compliance - Performance and Reliability **Agentic AI - Inbound Call Tracking** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance ## Top Infinity Call Tracking Alternatives - [Invoca](https://www.g2.com/products/invoca/reviews) - 4.5/5.0 (926 reviews) - [CallRail](https://www.g2.com/products/callrail/reviews) - 4.5/5.0 (1,627 reviews) - [CTM](https://www.g2.com/products/ctm-ctm/reviews) - 4.5/5.0 (724 reviews)