Best Inbound Call Tracking Software for Small Business

Alanna Iwuh
A
Researched and written by Alanna Iwuh

Products classified in the overall Inbound Call Tracking category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Inbound Call Tracking to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Inbound Call Tracking category.

In addition to qualifying for inclusion in the Inbound Call Tracking Software category, to qualify for inclusion in the Small Business Inbound Call Tracking Software category, a product must have at least 10 reviews left by a reviewer from a small business.

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G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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24 Listings in Small Business Inbound Call Tracking Available

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CallRail

(1,658)4.5 out of 5
Entry Level Price:$55.00
3rd Easiest To Use in Inbound Call Tracking software
View top Consulting Services for CallRail
OverviewPros and Cons
Product Description

CallRail is the lead engagement platform that makes it easy for businesses to attract more leads, convert more customers, and optimize their marketing. Serving more than 220,000 businesses worldwide,

Users: Owner, CEO · Industries: Marketing and Advertising, Real Estate · Market Segment: 74% Small-Business, 21% Mid-Market
User Sentiment

Reviewers frequently mention the simplicity and user-friendliness of CallRail, its efficient call tracking and analytics capabilities, and its seamless integration with existing marketing tools. Reviewers noted that CallRail's plans can be expensive for small businesses, its customer service response can be slow, and it lacks built-in AI voice agent for call routing.

Pros and ConsUser Satisfaction
ProsEase of Use, Features, Call Tracking, Helpful, Attribution Accuracy
ConsMissing Features, Integration Issues, Learning Curve, Call Issues, Number Issues
User SatisfactionSeller Details
CallRail features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.1
8.9
Performance and Reliability
Average: 8.8
8.7
Visitor & Keyword Tracking
Average: 8.6
8.7
Privacy, Security, and Compliance
Average: 8.8
Seller Details
Year Founded
2011
HQ Location
Atlanta, GA
Company Website
https://www.callrail.com
Twitter
@CallRail
LinkedIn® Page
https://www.linkedin.com/company/2567008/

800.com

(904)4.7 out of 5
Entry Level Price:$50.00
1st Easiest To Use in Inbound Call Tracking software
OverviewPros and Cons
Product Description

Know Which Marketing Efforts Are Actually Driving Calls and Customers. 800.com helps small businesses and agencies grow smarter by turning everyday phone calls into actionable insights. With a

Users: Owner, CEO · Industries: Construction, Retail · Market Segment: 79% Small-Business, 11% Mid-Market
Pros and ConsUser Satisfaction
ProsEase of Use, Easy Setup, Customer Support, Number Management, Positive Experience
ConsExpensive, Learning Curve, Limited Features, Number Management, Call Connectivity Issues
User SatisfactionSeller Details
800.com features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 9.1
9.1
Performance and Reliability
Average: 8.8
8.5
Visitor & Keyword Tracking
Average: 8.6
8.9
Privacy, Security, and Compliance
Average: 8.8
Seller Details
Year Founded
2008
HQ Location
Sarasota, Florida
Company Website
https://www.800.com
LinkedIn® Page
https://www.linkedin.com/company/800-com
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WhatConverts

(296)4.9 out of 5
Entry Level Price:$30.00
2nd Easiest To Use in Inbound Call Tracking software
View top Consulting Services for WhatConverts
OverviewPros and Cons
Product Description

WhatConverts is an all-in-one lead tracking software for marketing agencies and their clients. WhatConverts automatically shows marketers and business owners how well their marketing is working.

Users: Owner, CEO · Industries: Marketing and Advertising, Construction · Market Segment: 87% Small-Business, 12% Mid-Market
User Sentiment

Reviewers appreciate the platform's ease of use, detailed lead attribution, seamless integration with other platforms, and the responsive and helpful support team. Users reported occasional issues with tracking numbers, the interface feeling cluttered, difficulties with initial setup, and limitations in lead scoring abilities.

Pros and ConsUser Satisfaction
ProsCustomer Support, Helpful, Ease of Use, Easy Setup, Positive Experience
ConsExpensive, Missing Features, Learning Curve, Integration Issues, Learning Difficulty
User SatisfactionSeller Details
WhatConverts features and usability ratings that predict user satisfaction
9.7
Has the product been a good partner in doing business?
Average: 9.1
9.4
Performance and Reliability
Average: 8.8
9.3
Visitor & Keyword Tracking
Average: 8.6
9.3
Privacy, Security, and Compliance
Average: 8.8
Seller Details
Year Founded
2014
HQ Location
Charlotte, NC
Company Website
https://www.whatconverts.com
Twitter
@whatconverts
LinkedIn® Page
https://www.linkedin.com/company/9313296/

Phonexa

(159)4.9 out of 5
Entry Level Price:Contact Us
5th Easiest To Use in Inbound Call Tracking software
OverviewPros and Cons
Product Description

Phonexa is the performance marketing platform that unifies call tracking and routing, lead tracking and distribution, compliance, and marketing analytics within one powerful ecosystem. Its two core

Users: Director, CEO · Industries: Marketing and Advertising, Financial Services · Market Segment: 87% Small-Business, 9% Mid-Market
User Sentiment

Reviewers appreciate the excellent customer service, the constant upgrades and updates with new features, and the platform's ability to manage lead buying on a large scale. Reviewers mentioned that some elements when navigating Phonexa's UX make it a bit heavy for the browser, the user interface can be confusing at times, and some reporting is lacking and needs extra levels of customization.

Pros and ConsUser Satisfaction
ProsCustomer Support, Ease of Use, Helpful, Positive Experience, Features
ConsLearning Curve, Steep Learning Curve, Complex Setup, Difficult Learning, Not Intuitive
User SatisfactionSeller Details
Phonexa features and usability ratings that predict user satisfaction
9.9
Has the product been a good partner in doing business?
Average: 9.1
10.0
Performance and Reliability
Average: 8.8
9.9
Visitor & Keyword Tracking
Average: 8.6
10.0
Privacy, Security, and Compliance
Average: 8.8
Seller Details
Year Founded
2016
HQ Location
Glendale, CA
Company Website
https://www.phonexa.com
Twitter
@PhonexaCalls
LinkedIn® Page
https://www.linkedin.com/company/phonexa/

CTM (formerly CallTrackingMetrics)

(759)4.5 out of 5
Entry Level Price:$79.00
4th Easiest To Use in Inbound Call Tracking software
View top Consulting Services for CTM (formerly CallTrackingMetrics)
OverviewPros and Cons
Product Description

CTM helps businesses turn everyday conversations into growth. Trusted by more than 100,000 users worldwide, including leading brands like Tinuiti, Morgan & Morgan, Tutor Doctor, and ServiceMaster,

Users: Owner, President · Industries: Marketing and Advertising, Internet · Market Segment: 65% Small-Business, 30% Mid-Market
Pros and ConsUser Satisfaction
ProsCustomer Support, Ease of Use, Helpful, Call Tracking, Features
ConsLearning Curve, Complexity, Difficult Navigation, Steep Learning Curve, Missing Functionality
User SatisfactionSeller Details
CTM (formerly CallTrackingMetrics) features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.1
9.1
Performance and Reliability
Average: 8.8
8.9
Visitor & Keyword Tracking
Average: 8.6
9.2
Privacy, Security, and Compliance
Average: 8.8
Seller Details
Year Founded
2009
HQ Location
231 Najoles Rd Suite 500, Millersville, MD 21108
Company Website
https://www.calltrackingmetrics.com
Twitter
@CallTrac
LinkedIn® Page
https://www.linkedin.com/company/5377709/

CallSource

(33)4.3 out of 5
12th Easiest To Use in Inbound Call Tracking software
OverviewUser Satisfaction
Product Description

CallSource offers advanced call tracking technologies using real human call analysts, not machine-learning, to collect business intelligence about your customers and the effectiveness of your marketin

Industries: Marketing and Advertising · Market Segment: 61% Mid-Market, 33% Small-Business
User SatisfactionSeller Details
CallSource features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.1
7.5
Performance and Reliability
Average: 8.8
9.2
Visitor & Keyword Tracking
Average: 8.6
7.5
Privacy, Security, and Compliance
Average: 8.8
Seller Details
Year Founded
1991
HQ Location
Westlake Village, California
Company Website
https://www.callsource.com/
Twitter
@callsource
LinkedIn® Page
https://www.linkedin.com/company/20340

Ringba

(156)4.9 out of 5
Entry Level Price:$0 per month
9th Easiest To Use in Inbound Call Tracking software
OverviewPros and Cons
Product Description

Ringba is the industry-leading inbound call tracking and analytics platform for businesses, call centers and professional pay per call marketers. Get more ROI than any other platform with Ringba's rea

Users: CEO, Founder · Industries: Marketing and Advertising, Insurance · Market Segment: 78% Small-Business, 18% Mid-Market
Pros and ConsUser Satisfaction
ProsCustomer Support, Ease of Use, Reporting, Analytics, Call Tracking
ConsSteep Learning Curve, Inaccurate Reporting, Limited Options, Poor Documentation, Communication Issues
User SatisfactionSeller Details
Ringba features and usability ratings that predict user satisfaction
9.8
Has the product been a good partner in doing business?
Average: 9.1
9.6
Performance and Reliability
Average: 8.8
9.3
Visitor & Keyword Tracking
Average: 8.6
9.6
Privacy, Security, and Compliance
Average: 8.8
Seller Details
Year Founded
2016
HQ Location
Dover, Delaware
Company Website
https://www.ringba.com/
Twitter
@ringba
LinkedIn® Page
https://www.linkedin.com/company/18007660/

Invoca

(966)4.5 out of 5
6th Easiest To Use in Inbound Call Tracking software
OverviewPros and Cons
Product Description

Which of your campaigns drive the best phone leads? Are you losing sales because of bad call experiences? Are you getting credit for all of your conversions? Invoca helps businesses drive revenue g

Users: Digital Marketing Manager, Marketing Manager · Industries: Marketing and Advertising, Hospital & Health Care · Market Segment: 38% Small-Business, 33% Mid-Market
Pros and ConsUser Satisfaction
ProsHelpful, Ease of Use, Analytics, Customer Support, Attribution Accuracy
ConsLearning Curve, Missing Features, Call Issues, Complexity, Complex Setup
User SatisfactionSeller Details
Invoca features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.1
9.2
Performance and Reliability
Average: 8.8
8.7
Visitor & Keyword Tracking
Average: 8.6
9.1
Privacy, Security, and Compliance
Average: 8.8
Seller Details
Year Founded
2008
HQ Location
Santa Barbara, CA
Company Website
https://www.invoca.com/
Twitter
@Invoca
LinkedIn® Page
https://www.linkedin.com/company/210676/

CallFire

(84)4.4 out of 5
Entry Level Price:5¢
14th Easiest To Use in Inbound Call Tracking software
OverviewUser Satisfaction
Product Description

CallFire provides easy-to-use, self-service voice marketing solutions to thousands of businesses across the US & Canada. We specialize in helping local businesses grow and retain their revenue wit

Users: Owner · Industries: Marketing and Advertising, Non-Profit Organization Management · Market Segment: 69% Small-Business, 24% Mid-Market
User SatisfactionSeller Details
CallFire features and usability ratings that predict user satisfaction
9.3
Has the product been a good partner in doing business?
Average: 9.1
0.0
No information available
9.4
Visitor & Keyword Tracking
Average: 8.6
0.0
No information available
Seller Details
Year Founded
2004
HQ Location
Santa Monica, CA
Company Website
https://www.CallFire.com
Twitter
@CallFire
LinkedIn® Page
https://www.linkedin.com/company/444951/

Ringostat

(48)4.9 out of 5
Entry Level Price:Starting at $17.00
OverviewPros and Cons
Product Description

Ringostat is an AI-Powered Business Phone & Marketing Performance Platform. Ringostat helps to build effective communication with the client, optimize marketing in terms of payback, and increas

Industries: Marketing and Advertising, Information Technology and Services · Market Segment: 65% Small-Business, 35% Mid-Market
Pros and ConsUser Satisfaction
ProsEase of Use, Reliability, Call Tracking, Analytics, Business Tools
ConsLack of Intuitiveness, Outdated Interface, UX Improvement, Complex Processes, Inaccurate Analytics
User SatisfactionSeller Details
Ringostat features and usability ratings that predict user satisfaction
9.5
Has the product been a good partner in doing business?
Average: 9.1
9.8
Performance and Reliability
Average: 8.8
10.0
Visitor & Keyword Tracking
Average: 8.6
10.0
Privacy, Security, and Compliance
Average: 8.8
Seller Details
Year Founded
2013
HQ Location
Odessa, Ukraine
Company Website
https://ringostat.com/
Twitter
@Ringostat
LinkedIn® Page
https://www.linkedin.com/company/5226617/

Revenue.io

(575)4.7 out of 5
7th Easiest To Use in Inbound Call Tracking software
OverviewPros and Cons
Product Description

Revenue.io powers high-performing teams with real-time guidance. By surfacing and recommending what works best, Revenue.io enables hundreds of customers like HPE, Nutanix, and AWS to deliver predictab

Users: Customer Service Representative, Account Manager · Industries: Computer Software, Financial Services · Market Segment: 58% Mid-Market, 22% Small-Business
Pros and ConsUser Satisfaction
ProsCustomer Support, Ease of Use, Helpful, Easy Setup, Salesforce Integration
ConsCall Issues, Missing Features, Limited Features, Connection Issues, Dialer Issues
User SatisfactionSeller Details
Revenue.io features and usability ratings that predict user satisfaction
9.6
Has the product been a good partner in doing business?
Average: 9.1
9.4
Performance and Reliability
Average: 8.8
9.3
Visitor & Keyword Tracking
Average: 8.6
9.6
Privacy, Security, and Compliance
Average: 8.8
Seller Details
Year Founded
2012
HQ Location
Los Angeles, CA
Company Website
https://www.revenue.io/
Twitter
@revenue_io
LinkedIn® Page
https://www.linkedin.com/company/2625815/

Infinity Call Tracking

(157)4.6 out of 5
Entry Level Price:£249.00
10th Easiest To Use in Inbound Call Tracking software
OverviewPros and Cons
Product Description

Built by marketers for marketers, Infinity’s AI-powered call tracking shows you what happens before, during, and after every call, so you can: • Fill attribution blind spots and get credit for the

Users: Digital Marketing Manager · Industries: Leisure, Travel & Tourism, Marketing and Advertising · Market Segment: 46% Mid-Market, 28% Small-Business
Pros and ConsUser Satisfaction
ProsCustomer Support, Call Tracking, Reporting, Helpful, Easy Integrations
ConsExpensive, Inaccurate Reporting, Inadequate Reporting, Call Limitations, Learning Curve
User SatisfactionSeller Details
Infinity Call Tracking features and usability ratings that predict user satisfaction
9.3
Has the product been a good partner in doing business?
Average: 9.1
9.1
Performance and Reliability
Average: 8.8
8.8
Visitor & Keyword Tracking
Average: 8.6
9.0
Privacy, Security, and Compliance
Average: 8.8
Seller Details
Year Founded
2010
HQ Location
Reigate, Surrey
Company Website
https://www.infinity.co/uk
Twitter
@_infinity_co
LinkedIn® Page
https://www.linkedin.com/company/947411/

Retreaver

(63)4.9 out of 5
8th Easiest To Use in Inbound Call Tracking software
OverviewPros and Cons
Product Description

Retreaver helps marketers, agencies and brands better understand their customer journey. Our cloud based software provides real-time inbound call data by tagging, tracking and routing the caller to th

Users: President · Industries: Marketing and Advertising, Insurance · Market Segment: 79% Small-Business, 21% Mid-Market
Pros and ConsUser Satisfaction
ProsEase of Use, Customer Support, Reliability, Call Management, Call Tracking
ConsLearning Curve, Access Limitations, Call Management, Complexity, Inefficiency
User SatisfactionSeller Details
Retreaver features and usability ratings that predict user satisfaction
9.9
Has the product been a good partner in doing business?
Average: 9.1
9.8
Performance and Reliability
Average: 8.8
9.6
Visitor & Keyword Tracking
Average: 8.6
9.8
Privacy, Security, and Compliance
Average: 8.8
Seller Details
Year Founded
2012
HQ Location
Toronto, Canada
Company Website
https://retreaver.com/
Twitter
@helloretreaver
LinkedIn® Page
https://www.linkedin.com/company/2891651/

Nimbata

(26)4.7 out of 5
Entry Level Price:Free
13th Easiest To Use in Inbound Call Tracking software
OverviewPros and Cons
Product Description

Nimbata helps you see what other marketing and data tools often miss, empowering you to boost campaign results, lower acquisition costs, and manage budgets more effectively. Designed for marketing tea

Industries: Marketing and Advertising · Market Segment: 92% Small-Business, 8% Mid-Market
Pros and ConsUser Satisfaction
ProsEase of Use, Easy Setup, Call Tracking, Analytics, User Experience
ConsCall Connectivity Issues, Expensive, Limited Functionality
User SatisfactionSeller Details
Nimbata features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 9.1
9.2
Performance and Reliability
Average: 8.8
8.8
Visitor & Keyword Tracking
Average: 8.6
9.0
Privacy, Security, and Compliance
Average: 8.8
Seller Details
Year Founded
2013
HQ Location
Boston, US
Company Website
https://www.nimbata.com
Twitter
@nimbatasocial
LinkedIn® Page
https://www.linkedin.com/company/nimbata/

Marchex

(184)4.1 out of 5
Free trial available
OverviewUser Satisfaction
Product Description

Marchex harnesses the power of AI and conversation intelligence to provide actionable insights derived from prescriptive vertical-market data analytics. The Company enables organizations across busine

Industries: Marketing and Advertising, Internet · Market Segment: 54% Small-Business, 34% Mid-Market
User SatisfactionSeller Details
Marchex features and usability ratings that predict user satisfaction
8.3
Has the product been a good partner in doing business?
Average: 9.1
9.3
Performance and Reliability
Average: 8.8
7.9
Visitor & Keyword Tracking
Average: 8.6
7.3
Privacy, Security, and Compliance
Average: 8.8
Seller Details
Year Founded
2003
HQ Location
Seattle, WA
Company Website
https://www.marchex.com
Twitter
@Marchex
LinkedIn® Page
https://www.linkedin.com/company/8068/
Ownership
NASDAQ:MCHX
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24 Listings in Small Business Inbound Call Tracking Available

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