It helps me identify which ads, keywords, and campaigns generate calls and leads.

It's very easy to use, User friendly and has lot of features to detect whether the person is impersonating or not. Implementation is very easy to process and integration with third party products are better.

Best in analytics, it could be the good fit for integration with CRM and any sort of marketing tools. Also call recording facilities are there so it's the easiest way to collect proofs when needed