I appreciate that the API integrations with CallTrackingMetrics function better overall, especially with Google Ads. We prefer using CallTrackingMetrics over Salesforce when clients have both platforms, as CallTrackingMetrics serves as the main source of attribution and API connection. This allows us to optimize for VOBs and QVOBs specifically for our clients and improves value-based bid strategies.

CallTrackingMetrics serves as the cornerstone of our attribution mechanics. We have found the system to be highly reliable and adaptable, meeting a variety of our needs.

What we like best is the full visibility it provides. CallTrackingMetrics allows us to track and attribute every call form text and chat (both online and offline) so we clearly understand which campaigns are driving our highest quality leads.