Introducing G2.ai, the future of software buying.Try now
Compare Adobe Journey Optimizer and Salesforce Marketing Cloud Personalization (formerly Interaction Studio) 
Featured Products
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Saleswings
Visit Website
Salesforce Marketing Cloud Personalization (formerly Interaction Studio)
Optimized for quick response
At a Glance
Market Segments
Small-Business (41.0% of reviews)
Mid-Market (55.5% of reviews)
Entry-Level Pricing
Contact Us
$300,000.00 Per Year
Adobe Journey Optimizer
Star Rating
(118)4.3 out of 5
Market Segments
Small-Business (41.0% of reviews)
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansSalesforce Marketing Cloud Personalization (formerly Interaction Studio)
Star Rating
(0)4.4 out of 5
Market Segments
Mid-Market (55.5% of reviews)
Entry-Level Pricing
$300,000.00 Per Year
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Salesforce Marketing Cloud Personalization excels in Visitor Behavior Monitoring with a score of 9.0, indicating a robust capability to track and analyze user interactions effectively. In contrast, Adobe Journey Optimizer, while still strong, has a slightly lower score of 8.8 in Behavioral Targeting, suggesting it may not be as comprehensive in this area.
- Reviewers mention that Salesforce's Customer Profiles feature scores 8.4, allowing for detailed segmentation and personalization. Adobe Journey Optimizer, however, shines with a higher score of 9.0, indicating that users find its customer profiling capabilities more effective for creating tailored marketing strategies.
- G2 users highlight that Salesforce Marketing Cloud Personalization offers superior Campaign Performance analytics with a score of 8.4, which helps marketers optimize their campaigns effectively. Adobe Journey Optimizer, while still effective, has a lower score of 8.3, suggesting it may not provide the same depth of insights.
- Users on G2 report that Salesforce's Triggered Messages feature is highly rated at 8.9, allowing for timely and relevant communication with customers. Adobe Journey Optimizer matches this score for Triggered Emails, but users note that Salesforce's implementation feels more intuitive and user-friendly.
- Reviewers mention that Salesforce Marketing Cloud Personalization's Segmentation capabilities are rated at 8.7, providing advanced options for targeting specific audiences. Adobe Journey Optimizer, with a score of 8.1, is perceived as less flexible in this regard, which may limit its effectiveness for some users.
- Users say that Salesforce's Quality of Support is rated at 8.9, with many reviewers praising the responsiveness and helpfulness of the support team. In comparison, Adobe Journey Optimizer has a score of 8.3, indicating that while support is good, it may not be as consistently reliable as Salesforce's.
Pricing
Entry-Level Pricing
Adobe Journey Optimizer
Select
Contact Us
The essential tools for orchestrating and delivering connected customer journeys — including one-to-one moments — across channels, apps, devices, or screens.
- Unified Customer Profile and Audience Orchestration
- Journey Orchestration Canvas
- Campaigns (Batch and API)
Salesforce Marketing Cloud Personalization (formerly Interaction Studio)
Premium
$300,000.00
Per Year
Go further with Einstein AI driving next-best customer offers in real time.
- Website Data and Personalization
- Email Data and Personalization
- Segment and Rule-Based Decisioning
Free Trial
Adobe Journey Optimizer
No trial information availableSalesforce Marketing Cloud Personalization (formerly Interaction Studio)
No trial information availableRatings
Meets Requirements
8.2
91
8.6
180
Ease of Use
7.7
98
7.6
195
Ease of Setup
7.5
88
7.7
108
Ease of Admin
7.4
26
7.9
91
Quality of Support
8.3
89
8.9
178
Has the product been a good partner in doing business?
8.0
25
9.1
91
Product Direction (% positive)
9.1
87
8.9
176
Features by Category
Email Marketing
8.9
29
Not enough data
8.6
29
Not enough data
8.6
28
Not enough data
8.7
29
Not enough data
8.9
26
Not enough data
8.5
29
Not enough data
8.6
27
Not enough data
8.1
27
Not enough data
7.8
26
Not enough data
Reporting & Analytics
8.3
29
Not enough data
8.6
29
Not enough data
Generative AI
7.5
26
Not enough data
7.7
26
Not enough data
Agentic AI - Email Marketing
9.3
7
Not enough data
8.8
7
Not enough data
9.3
7
Not enough data
8.8
7
Not enough data
9.3
7
Not enough data
Integration
8.2
31
Not enough data
7.6
28
Not enough data
7.4
29
Not enough data
8.0
28
Not enough data
8.4
27
Not enough data
8.0
28
Not enough data
Visitor Behavior
Not enough data
9.0
28
|
Verified
Not enough data
9.0
28
|
Verified
Not enough data
8.3
28
|
Verified
Templates
Not enough data
8.0
28
|
Verified
Not enough data
8.8
28
|
Verified
Not enough data
8.7
28
|
Verified
Personalization
Not enough data
8.8
28
|
Verified
Not enough data
8.6
28
|
Verified
Not enough data
8.3
28
|
Verified
Not enough data
Feature Not Available
Not enough data
9.3
28
|
Verified
Not enough data
8.8
27
|
Verified
Not enough data
8.3
27
|
Verified
Not enough data
8.6
27
|
Verified
Multichannel
Not enough data
8.8
28
|
Verified
Not enough data
8.8
28
|
Verified
Not enough data
8.7
28
|
Verified
Administration
Not enough data
9.1
27
|
Verified
Not enough data
8.5
27
|
Verified
Not enough data
8.2
27
|
Verified
Not enough data
8.0
27
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
8.6
6
Not enough data
8.6
6
Not enough data
7.2
6
Not enough data
9.2
6
Not enough data
7.2
6
Not enough data
Analytics
8.3
6
Not enough data
8.1
6
Not enough data
Optimization
8.3
6
Not enough data
7.5
6
Not enough data
6.9
6
Not enough data
7.8
6
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
8.5
14
9.0
39
9.0
14
8.6
42
Targeting
8.8
14
9.3
43
8.3
9
9.0
42
Triggered Content
8.5
9
8.6
28
8.3
13
8.3
23
7.9
13
9.0
34
Personalized Content
8.6
13
8.8
33
7.8
9
9.0
26
8.3
14
8.9
41
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
9.6
12
Not enough data
8.8
12
Not enough data
8.3
12
Not enough data
9.3
12
Not enough data
Edit
8.9
12
Not enough data
8.6
13
Not enough data
8.1
13
Not enough data
Logistics
8.5
13
Not enough data
7.8
13
Not enough data
8.5
12
Not enough data
8.7
13
Not enough data
Generative AI
8.2
12
Not enough data
8.5
12
Not enough data
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
8.1
8
Not enough data
6.7
8
Not enough data
7.7
8
Not enough data
7.5
8
Not enough data
8.1
8
Not enough data
7.1
8
Not enough data
8.5
8
Not enough data
6.7
8
Not enough data
SMS Platform
7.1
8
Not enough data
7.3
8
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
6.3
8
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
9.2
20
Not enough data
8.9
21
Platform Reporting
Not enough data
8.6
21
Not enough data
9.0
21
Platform Basics
8.2
55
Not enough data
8.3
58
Not enough data
Platform Data
8.4
57
Not enough data
8.2
58
Not enough data
8.4
56
Not enough data
8.1
58
Not enough data
Platform Additional Functionality
Feature Not Available
Not enough data
8.1
56
Not enough data
8.4
56
Not enough data
Agentic AI - Customer Journey Analytics
8.1
27
Not enough data
7.7
27
Not enough data
8.0
27
Not enough data
7.7
27
Not enough data
Computing
Not enough data
Not enough data
Not enough data
8.3
5
Not enough data
8.7
5
Experimental Design
Not enough data
8.3
5
Not enough data
8.7
5
Not enough data
7.7
5
Analytics
Not enough data
7.7
5
Not enough data
8.7
5
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.2
14
Not enough data
8.3
14
Not enough data
7.6
14
Not enough data
7.6
14
Not enough data
Campaigns
9.0
13
Not enough data
8.1
14
Not enough data
8.2
14
Not enough data
7.7
14
Not enough data
9.1
13
Not enough data
8.9
14
Not enough data
Engagement
9.0
14
Not enough data
Platform
8.9
14
Not enough data
8.2
14
Not enough data
7.8
13
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Adobe Journey Optimizer and Salesforce Marketing Cloud Personalization (formerly Interaction Studio) are categorized as Personalization Engines
Unique Categories
Adobe Journey Optimizer is categorized as Customer Journey Analytics, Email Template Builder, Push Notification, Email Marketing, SMS Marketing, and Mobile Marketing
Salesforce Marketing Cloud Personalization (formerly Interaction Studio) is categorized as Account-Based Web and Content Experiences, Personalization, E-Commerce Personalization, and A/B Testing
Reviews
Reviewers' Company Size
Adobe Journey Optimizer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Salesforce Marketing Cloud Personalization (formerly Interaction Studio)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
15.2%
Marketing and Advertising
14.3%
Computer Software
5.7%
Consulting
4.8%
Financial Services
4.8%
Other
55.2%
Computer Software
20.1%
Marketing and Advertising
9.1%
Retail
8.6%
Information Technology and Services
8.6%
Financial Services
5.3%
Other
48.3%
Alternatives
Discussions
Adobe Journey Optimizer has no discussions with answers
Salesforce Marketing Cloud Personalization (formerly Interaction Studio) has no discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
