# Best Survey Software - Page 16 *By [Neeraja Prakash](https://research.g2.com/insights/author/neeraja-prakash)* Survey software allows users to create online surveys, quizzes, polls, and other web forms. These are then distributed to an organization's targeted audience to conduct market research or solicit feedback and opinions. For businesses, survey software products provide insight into participants' opinions of events, projects, customer service, or other aspects of their business. Surveys are most often delivered via email blasts or as pop-ups on a company's site. The [best survey tools](https://learn.g2.com/best-survey-tools) can also be leveraged by non-business entities for personal use or in academia to conduct questionnaire-based research. While survey software can have significant overlap with [enterprise feedback management software](https://www.g2.com/categories/enterprise-feedback-management) and [experience management software](https://www.g2.com/categories/experience-management), the three categories are mutually exclusive. EFM products are more specific to business use cases and provide relevant features like Net Promoter Score (NPS) calculation and integrations with CRM software compared to products in the Survey category. They also provide more built-in analysis tools, triggers, and post-feedback actions compared to survey products. Products in the Experience Management category build on the core functionality of EFM by adding features that allow businesses to execute closed-loop actions based on received feedback. Please note: Based on the stacking nature of these groups of products, the Experience Management, Enterprise Feedback Management, and Survey categories are mutually exclusive to provide clarity to the exact feature sets provided by each type of software solution. To qualify for inclusion in the Survey category, a product must: - Enable the creation and customization of questions - Gather, report on, and archive response data - Be shareable and distributable ## How Many Survey Software Products Does G2 Track? **Total Products under this Category:** 542 ### Category Stats (May 2026) - **Average Rating**: 4.41/5 - **New Reviews This Quarter**: 803 - **Buyer Segments**: Small-Business 52% │ Mid-Market 38% │ Enterprise 11% - **Top Trending Product**: SurveyKing (+0.25) *Last updated: May 13, 2026* ## How Does G2 Rank Survey Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 150,400+ Authentic Reviews - 542+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Top Survey Software at a Glance | # | Product | Rating | Best For | What Users Say | |---|---------|--------|----------|----------------| | 1 | [Google Workspace](https://www.g2.com/products/google-workspace/reviews) | 4.6/5.0 (45,558 reviews) | Real-time team survey and document collaboration | "[A Unified Google Workspace Ecosystem That Scales Seamlessly](https://www.g2.com/survey_responses/google-workspace-review-12877257)" | | 2 | [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) | 4.4/5.0 (23,200 reviews) | Fast survey creation and feedback reporting | "[Build with AI Makes Survey Creation Fast and Effortless](https://www.g2.com/survey_responses/surveymonkey-review-12696624)" | | 3 | [Jotform](https://www.g2.com/products/jotform/reviews) | 4.7/5.0 (4,920 reviews) | Flexible forms with payments and workflows | "[Helpful for Multiple Registration in One Form](https://www.g2.com/survey_responses/jotform-review-12892930)" | | 4 | [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) | 4.4/5.0 (458 reviews) | Microsoft-native simple surveys and quizzes | "[Simple and Practical Tool for Managing forms, Follow ups, and Daily Information Collection](https://www.g2.com/survey_responses/microsoft-forms-review-12786461)" | | 5 | [Zoho Survey](https://www.g2.com/products/zoho-survey/reviews) | 4.4/5.0 (990 reviews) | CRM-connected customer feedback surveys | "[Straightforward Survey Creation with Handy Zoho Integrations](https://www.g2.com/survey_responses/zoho-survey-review-12867660)" | | 6 | [Typeform](https://www.g2.com/products/typeform/reviews) | 4.5/5.0 (975 reviews) | Interactive lead and feedback forms | "[Flexible, Easy-to-Use, Robust, and Fits the Budget](https://www.g2.com/survey_responses/typeform-review-12873950)" | | 7 | [Microsoft 365](https://www.g2.com/products/microsoft365/reviews) | 4.6/5.0 (5,510 reviews) | Suite-based survey and file workflows | "[Microsoft 365: An All-in-One Platform for Reliable Collaboration and Productivity](https://www.g2.com/survey_responses/microsoft-365-review-12849292)" | | 8 | [QuestionPro](https://www.g2.com/products/questionpro/reviews) | 4.5/5.0 (1,129 reviews) | Advanced research surveys with branching | "[Reliable, Easy-to-Navigate Survey Platform with Strong Integrations and Helpful Insights](https://www.g2.com/survey_responses/questionpro-review-12814777)" | | 9 | [Constant Contact](https://www.g2.com/products/constant-contact/reviews) | 4.1/5.0 (7,207 reviews) | Email campaigns with embedded feedback collection | "[Reliable Email Marketing and Audience Management in One Platform](https://www.g2.com/survey_responses/constant-contact-review-12867593)" | | 10 | [Qualtrics Strategy & Research](https://www.g2.com/products/qualtrics-strategy-research/reviews) | 4.4/5.0 (2,911 reviews) | Research-grade experience feedback analysis | "[Very useful for Wellness Surveys, Feedback Collection and Research Work](https://www.g2.com/survey_responses/qualtrics-strategy-research-review-12806991)" | ## Which Survey Software Is Best for Your Use Case? - **Leader:** [Google Workspace](https://www.g2.com/products/google-workspace/reviews) - **Highest Performer:** [Leapsome](https://www.g2.com/products/leapsome/reviews) - **Easiest to Use:** [Matter](https://www.g2.com/products/matter-app/reviews) - **Top Trending:** [Tally](https://www.g2.com/products/tally-forms-tally/reviews) - **Best Free Software:** [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) ## Which Type of Survey Software Tools Are You Looking For? - [Survey Software](https://www.g2.com/categories/survey) *(current)* - [Employee Engagement Software](https://www.g2.com/categories/employee-engagement) - [Online Form Builder Software](https://www.g2.com/categories/online-form-builder) - [User Research Tools](https://www.g2.com/categories/user-research) --- **Sponsored** ### Alchemer Survey Alchemer Survey is a professional survey platform that helps organizations collect feedback, analyze results, and turn insights into action across customer experience, employee engagement, and market research programs. Designed for teams that need more power and flexibility than basic survey tools — without the complexity of enterprise research platforms — Alchemer Survey scales from a single project to organization-wide feedback programs. What is Alchemer Survey used for? Alchemer Survey is used to run customer satisfaction (CSAT) surveys, Net Promoter Score (NPS) programs, market research studies, employee engagement surveys, product feedback loops, and academic or organizational research. It supports both one-off surveys and ongoing, multi-wave feedback programs across industries including technology, healthcare, education, financial services, and retail. Who is Alchemer Survey for? Alchemer Survey is built for researchers, CX professionals, HR teams, marketers, and product managers who need advanced survey logic and reporting without requiring dedicated IT or data science support. It serves organizations of all sizes — from small teams running targeted studies to enterprises managing global, multi-language feedback programs. Key capabilities: - Advanced survey building with branching logic, piping, randomization, and skip patterns — enabling highly tailored respondent experiences - Pre-built templates for common use cases alongside full custom-build options, so teams can launch fast or go deep - Omnichannel distribution via email, web, SMS, embedded links, QR codes, and social media — maximizing reach and response rates - Real-time reporting and analytics with live dashboards, response filtering, cross-tabulation, and exportable reports for easy stakeholder sharing - Multi-language support for global research programs, with role-based permissions to manage access and data governance at scale - Scalable architecture that grows with organizational needs — from a single survey to enterprise-wide feedback operations How does Alchemer Survey compare to other survey platforms? Alchemer Survey sits between simple tools like SurveyMonkey and Google Forms and enterprise platforms like Qualtrics. It offers research-grade features — advanced logic, robust reporting, and flexible distribution — at a price point and implementation complexity accessible to mid-market teams. Organizations that have outgrown basic tools but don't need (or want to pay for) a full enterprise suite consistently cite Alchemer Survey as a preferred alternative. Bottom line: Alchemer Survey gives organizations the tools to ask smarter questions, reach the right audiences, and act on what they learn — whether running a quick pulse survey or a comprehensive global research program. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=28&secure%5Bdisplayable_resource_id%5D=28&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=28&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1627&secure%5Bresource_id%5D=28&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fsurvey%3F1f4bf81d_page%3D2&secure%5Btoken%5D=004f7f4c2b519bd37cac3455fa973a74dd4760fafa075c6faefcc142fa3f5d28&secure%5Burl%5D=https%3A%2F%2Fwww.alchemer.com%2Fl%2Falchemer-survey-g2-ppc%2F&secure%5Burl_type%5D=book_demo) --- ## Buyer Guide: Key Questions for Choosing Survey Software Software ### What does Survey Software do? When I explain survey software, I frame it as a system that helps teams collect feedback from question creation through response analysis. These platforms bring survey building, templates, branding, question logic, distribution links, embedded forms, dashboards, and reports into one workflow. Instead of collecting feedback through scattered forms, emails, or manual tracking, teams can create cleaner respondent experiences, gather responses faster, and turn feedback from customers, employees, students, or researchers into usable data. ### Who uses Survey Software primarily? After I evaluated G2 reviewer roles and job titles, I found that Survey Software serves many teams: - **Marketing teams** gather customer feedback, campaign input, and audience insights. - **Product teams** collect user opinions and feature feedback. - **HR teams** run employee engagement and satisfaction surveys. - **Educational users** create quizzes, classroom forms, and academic feedback. - **Researchers and consultants** conduct market, client, and field studies. - **Administrators** manage templates, permissions, workflows, and integrations. - **Business owners** use results to guide decisions. ### Why do businesses use Survey Software? From the G2 reviewer patterns I evaluated, businesses use Survey Software because feedback work becomes difficult when teams rely on manual forms, scattered responses, or slow reporting. Users mention the need to gather opinions quickly, measure satisfaction, support research, and make decisions from structured response data. Common benefits include: - Faster survey creation through templates and intuitive builders. - Easier feedback collection across email, websites, mobile, and shared links. - Better analysis through dashboards, summaries, and responses. - Stronger collaboration for teams that create and review surveys. - More consistent customer, employee, event, and research programs. ### What types of Survey Software should I consider? From G2 reviewer descriptions, buyers should compare several product types: - **General survey builders** for quick questionnaires and feedback collection. - **Form-first platforms** for registrations, intake, payments, and operational data capture. - **Research-focused tools** for panels, advanced question logic, and analysis. - **Employee feedback platforms** for engagement, pulse surveys, and internal programs. - **Event and education tools** for live polling, quizzes, and participation. - **Field data tools** for mobile, offline, and geospatial collection needs. ### What are the core features to look for in Survey Software? When I break down G2 reviews for this category, I look closely at the themes users repeatedly mention: - Flexible question types, branching, and conditional logic that help create more relevant respondent experiences. - Custom branding, themes, and layout controls that help surveys feel polished and consistent with the organization's brand. - Dashboards, response summaries, and reporting tools that help teams understand feedback and share results more easily. - Integrations with productivity, CRM, marketing, and automation systems that help connect survey data to daily workflows. - Collaboration, sharing, permissions, and team management that help multiple stakeholders review, edit, and manage surveys together. - Mobile-friendly forms and dependable respondent access that help people complete surveys from different devices and locations. - Support resources for setup and survey design issues that help teams launch surveys with fewer delays. ### What trends are shaping Survey Software right now? From the G2 review patterns I evaluated, several trends stand out: - **AI-assisted survey building** is speeding up question creation, survey design, and response summarization. - **Respondent experience** is becoming a stronger priority as teams look for cleaner layouts, easier navigation, and higher completion rates. - **Advanced logic and personalization** are making surveys more targeted based on respondent answers, segments, or use cases. - **Workflow integrations** are connecting survey data with CRM, marketing, productivity, and automation systems. - **Mobile and offline collection** is expanding survey use cases for field teams, events, research, and operational feedback. - **Real-time reporting** is helping teams interpret responses faster and act on feedback sooner. ### How should I choose Survey Software? For me, the strongest Survey Software fit depends on audience, survey complexity, reporting needs, and connected workflows. I would prioritize products reviewers praise for ease of use, customization, dependable collection, useful reporting, and responsive support. I would also examine concerns around learning curve, advanced logic, plan limits, mobile depth, and integration quality before making a final choice. --- ## What Are the Top-Rated Survey Software Products in 2026? ### 1. [Everest Forms](https://www.g2.com/products/everest-forms/reviews) **Average Rating:** 4.8/5.0 **Total Reviews:** 4 **Product Description:** Everest Forms is a powerful, beginner-friendly WordPress form builder plugin that empowers website owners to create any kind of form—contact forms, surveys, quizzes, payment forms, and more—without writing a single line of code. Built on an intuitive drag-and-drop interface, Everest Forms combines a lightweight footprint with enterprise-grade features, making it the go-to solution for bloggers, small businesses, nonprofits, and enterprise teams alike. It offers 1000+ ready-made form templates that you can simply import and use on your site. You can also create forms from scratch combining the extensive library of 35+ form fields. All forms are 100% mobile responsive and include built-in privacy controls (Honeypot, reCAPTCHA, hCaptcha, Cloudflare Turnstile) to reduce spam and ensure data compliance. Beyond the basics, Everest Forms integrates seamlessly with leading CRM, email marketing, and payment platforms. Connect to MailChimp, ActiveCampaign, ConvertKit, Drip, Salesforce, HubSpot, and 50+ other tools via native addons or Zapier/webhooks, then automate lead capture, subscriber segmentation, and transactional emails—all from within your WordPress dashboard. Every submission is stored securely in an entries manager, with customizable email notifications and PDF generation for invoices, contracts, or intake forms. Advanced users can use conditional logic to show or hide fields dynamically, enable Save & Continue functionality, collect digital signatures, calculate totals with built-in calculators, and restrict forms by date, user role, or entry count. ### What Do G2 Reviewers Say About Everest Forms? *AI-generated summary from verified user reviews* **Pros:** - Users find Everest Forms to be **user-friendly** , making form building simple and efficient for various applications. - Users rave about the **responsive customer support** of Everest Forms, promptly addressing issues and ensuring satisfaction. - Users commend **automation** in Everest Forms for efficiently generating and deploying surveys to gather audience insights. - Users appreciate the **flexibility and functionality** of Everest Forms, delivering high-quality forms at an excellent value. - Users find **Everest Forms convenient** for quickly generating and deploying surveys for audience insight research. **Cons:** - Users find **formatting issues** somewhat challenging with Everest Forms, despite appreciating the attractive form output. - Users find **form formatting challenging** at times, though Everest Forms creates visually appealing and user-friendly outputs. - Users find **limited editing capabilities** in Everest Forms, complicating precise formatting despite the forms' attractive designs. - Users feel there are **limited options** for titles, sections, and texts in Everest Forms, impacting customization. - Users experience **poor customer support** , along with cluttered settings that hinder effective use of Everest Forms. #### What Are Recent G2 Reviews of Everest Forms? **"[Best Software for your Business](https://www.g2.com/survey_responses/everest-forms-review-11202522)"** **Rating:** 5.0/5.0 stars *— Verified User in Wholesale* [Read full review](https://www.g2.com/survey_responses/everest-forms-review-11202522) --- **"[I love this software.](https://www.g2.com/survey_responses/everest-forms-review-12375961)"** **Rating:** 5.0/5.0 stars *— Richard P.* [Read full review](https://www.g2.com/survey_responses/everest-forms-review-12375961) --- ### 2. [Feebbo](https://www.g2.com/products/feebbo/reviews) **Average Rating:** 4.5/5.0 **Total Reviews:** 2 **Product Description:** Feebbo is a platform specialized in the area of ​​market research, market analysis, brand and product studies, and consumer knowledge, through a powerful segmentation tool for more than 60 variables or criteria (age, sex, population, ...) In addition, it increases the potential of customers. Feebbo carries out quantitative and qualitative research through surveys through the Internet on a database of users hyper-segmented by the DNI, through its own software to prepare the surveys, offering the results in real time and tabulated reports. #### What Are Recent G2 Reviews of Feebbo? **"[Impressive Experience](https://www.g2.com/survey_responses/feebbo-review-6807374)"** **Rating:** 5.0/5.0 stars *— Verified User in Education Management* [Read full review](https://www.g2.com/survey_responses/feebbo-review-6807374) --- **"[Good Option for Digital Marketing Needs.](https://www.g2.com/survey_responses/feebbo-review-6764543)"** **Rating:** 4.0/5.0 stars *— Verified User in Primary/Secondary Education* [Read full review](https://www.g2.com/survey_responses/feebbo-review-6764543) --- #### What Are G2 Users Discussing About Feebbo? - [What is Feebbo used for?](https://www.g2.com/discussions/what-is-feebbo-used-for) ### 3. [FeedbackSense](https://www.g2.com/products/feedbacksense/reviews) **Average Rating:** 3.8/5.0 **Total Reviews:** 2 **Product Description:** Cloud-based survey platform that helps businesses create, analyze, and manage customer feedback via online surveys. #### What Are Recent G2 Reviews of FeedbackSense? **"[Easy and effective survey company](https://www.g2.com/survey_responses/feedbacksense-review-8840499)"** **Rating:** 5.0/5.0 stars *— Ashlee R.* [Read full review](https://www.g2.com/survey_responses/feedbacksense-review-8840499) --- ### 4. [Gojiberry](https://www.g2.com/products/gojiberry/reviews) **Average Rating:** 4.5/5.0 **Total Reviews:** 2 **Product Description:** Post-purchase surveys, 5-second tests, and 1:1 interviews to improve your marketing, UX, and product ### What Do G2 Reviewers Say About Gojiberry? *AI-generated summary from verified user reviews* **Pros:** - Users praise Gojiberry for its **amazing customer service** , enhancing their overall satisfaction with the product. - Users value the **graphical survey findings** of Gojiberry, enabling quick insights into customer feedback. - Users value the **time-saving aspect** of Gojiberry, quickly grasping customer insights through visual summaries. **Cons:** - Users find the **$15 monthly cost** of Gojiberry to be high compared to alternative freelancer options. #### What Are Recent G2 Reviews of Gojiberry? **"[great product!](https://www.g2.com/survey_responses/gojiberry-review-11010076)"** **Rating:** 4.5/5.0 stars *— Sabrina M.* [Read full review](https://www.g2.com/survey_responses/gojiberry-review-11010076) --- **"[Good functionality but expensive for its kind.](https://www.g2.com/survey_responses/gojiberry-review-11010934)"** **Rating:** 4.5/5.0 stars *— Opunabo E.* [Read full review](https://www.g2.com/survey_responses/gojiberry-review-11010934) --- ### 5. [IdSurvey](https://www.g2.com/products/idsurvey/reviews) **Average Rating:** 4.3/5.0 **Total Reviews:** 2 **Product Description:** IdSurvey is a powerful and flexible survey software developed by IdWeb Srl, a tech company based in Italy with over 20 years of experience in professional market research solutions. Founded in the early 2000s, IdWeb has grown steadily and now serves clients in more than 40 countries worldwide, from independent research firms to large enterprises and public institutions. IdSurvey is an all-in-one survey and data collection software that supports the three main methodologies: CATI (Computer-Assisted Telephone Interviewing) CAWI (Computer-Assisted Web Interviewing) CAPI (Computer-Assisted Personal Interviewing) With IdSurvey, users can design complex questionnaires using an intuitive interface or advanced scripting (IdCode), distribute surveys across multiple channels, manage fieldwork efficiently, and analyze data in real time. Key Features: Multi-mode data collection (CATI, CAWI, CAPI) in a single platform Intuitive survey builder with logic, branching, quotas, and piping Advanced scripting with IdCode for full customization Real-time monitoring and analytics dashboards Panel and contact management tools Support for multilingual and multi-country surveys GDPR-compliant data security and flexible deployment (cloud or on-premises) Why choose IdSurvey? IdSurvey helps research teams streamline the entire survey process, from setup to reporting, while maintaining full control and data accuracy. Whether you conduct customer satisfaction surveys, public opinion polling, academic research, or social studies, IdSurvey adapts to your needs with unmatched flexibility. #### What Are Recent G2 Reviews of IdSurvey? **"[Userfriendly & practicle ](https://www.g2.com/survey_responses/idsurvey-review-2030793)"** **Rating:** 4.5/5.0 stars *— Verified User in Automotive* [Read full review](https://www.g2.com/survey_responses/idsurvey-review-2030793) --- **"[IdSurvey is good for surveys](https://www.g2.com/survey_responses/idsurvey-review-8109694)"** **Rating:** 5.0/5.0 stars *— Renato M.* [Read full review](https://www.g2.com/survey_responses/idsurvey-review-8109694) --- ### 6. [Imperium](https://www.g2.com/products/imperium-imperium/reviews) **Average Rating:** 4.8/5.0 **Total Reviews:** 2 **Product Description:** Imperium is a provider of automated data integrity solutions designed to enhance the quality and reliability of survey and database information. By leveraging advanced technologies, Imperium ensures that datasets are accurate, free from duplicates, and protected against fraudulent activities, thereby empowering organizations to make informed decisions based on trustworthy data. Key Features and Functionality: - Survey Data Quality Solutions: Imperium offers next-generation tools that automatically detect and eliminate issues such as duplicate entries, fraudulent responses, and bot-generated data, ensuring the integrity of survey results. - Database Hygiene Solutions: The platform provides comprehensive services to cleanse and maintain databases, removing inaccuracies and outdated information to uphold data quality. - Certification Program: Imperium's exclusive certification program offers a recognized seal of approval, assuring clients of the highest standards in data quality and integrity. Primary Value and Problem Solved: Imperium addresses the critical challenge of data quality in market research and database management. By implementing fully automated processes, it ensures that organizations have access to high-value, accurate datasets, free from duplicates, fraudsters, bots, and survey farms. This commitment to data integrity enables businesses to make confident, data-driven decisions, enhancing their operational efficiency and strategic planning. #### What Are Recent G2 Reviews of Imperium? **"[Good cultural values and anti fraud](https://www.g2.com/survey_responses/imperium-review-7673398)"** **Rating:** 5.0/5.0 stars *— Carlisle N.* [Read full review](https://www.g2.com/survey_responses/imperium-review-7673398) --- **"[One of the best](https://www.g2.com/survey_responses/imperium-review-7676171)"** **Rating:** 4.5/5.0 stars *— Yuvraj S.* [Read full review](https://www.g2.com/survey_responses/imperium-review-7676171) --- ### 7. [Inbrain Full Services Market Research](https://www.g2.com/products/inbrain-full-services-market-research/reviews) **Average Rating:** 4.3/5.0 **Total Reviews:** 2 **Product Description:** Supercharge your mobile app's revenue with rewarded surveys. #### What Are Recent G2 Reviews of Inbrain Full Services Market Research? **"[A Simple Monetization system for your APPs](https://www.g2.com/survey_responses/inbrain-full-services-market-research-review-6777609)"** **Rating:** 4.0/5.0 stars *— Mustaqh Ali S.* [Read full review](https://www.g2.com/survey_responses/inbrain-full-services-market-research-review-6777609) --- **"[App monetization can get this simple.](https://www.g2.com/survey_responses/inbrain-full-services-market-research-review-6789394)"** **Rating:** 4.5/5.0 stars *— Fatima M.* [Read full review](https://www.g2.com/survey_responses/inbrain-full-services-market-research-review-6789394) --- ### 8. [Instant AI-Powered Surveys](https://www.g2.com/products/instant-ai-powered-surveys/reviews) **Average Rating:** 4.8/5.0 **Total Reviews:** 2 **Product Description:** Instantly test your Product, Ad, Social Media Post, Content or Idea with AI-powered people who think and behave like real humans. See what works, what flops and what needs fixing before you waste time or money. No guesswork, No risk, No awkward surprises! #### What Are Recent G2 Reviews of Instant AI-Powered Surveys? **"[AI Power](https://www.g2.com/survey_responses/instant-ai-powered-surveys-review-11168720)"** **Rating:** 4.5/5.0 stars *— Athus R.* [Read full review](https://www.g2.com/survey_responses/instant-ai-powered-surveys-review-11168720) --- **"[Very functional tool](https://www.g2.com/survey_responses/instant-ai-powered-surveys-review-11168153)"** **Rating:** 5.0/5.0 stars *— Verified User in Computer & Network Security* [Read full review](https://www.g2.com/survey_responses/instant-ai-powered-surveys-review-11168153) --- ### 9. [Interacts](https://www.g2.com/products/interacts/reviews) **Average Rating:** 4.0/5.0 **Total Reviews:** 2 **Product Description:** Interacts is a simple tool that makes remote collaboration engaging and productive in minutes. Run agile activities, retrospectives, brainstorming, and team building sessions fast. Get rich input in your meetings and workshops quickly and easily with sticky notes, polls, word clouds, voted questions, and more. #### What Are Recent G2 Reviews of Interacts? **"[Great product, but costly](https://www.g2.com/survey_responses/interacts-review-7478230)"** **Rating:** 4.0/5.0 stars *— Ashish K.* [Read full review](https://www.g2.com/survey_responses/interacts-review-7478230) --- **"[Easily meeting facilitation via pre-made templates](https://www.g2.com/survey_responses/interacts-review-7432670)"** **Rating:** 4.0/5.0 stars *— Molefe M.* [Read full review](https://www.g2.com/survey_responses/interacts-review-7432670) --- ### 10. [iziSurvey](https://www.g2.com/products/izisurvey/reviews) **Average Rating:** 4.0/5.0 **Total Reviews:** 2 **Product Description:** ziSurvey is a software platform that offers the ability to easily create custom surveys with innovative features while drastically lowering data collection costs and minimizing human error. #### What Are Recent G2 Reviews of iziSurvey? **"[iziSurvey, an online, offline, convenient survey tool.](https://www.g2.com/survey_responses/izisurvey-review-3390908)"** **Rating:** 4.0/5.0 stars *— Verified User in Research* [Read full review](https://www.g2.com/survey_responses/izisurvey-review-3390908) --- **"[Fast effortless stay at iziSurvey](https://www.g2.com/survey_responses/izisurvey-review-3392934)"** **Rating:** 4.0/5.0 stars *— David S.* [Read full review](https://www.g2.com/survey_responses/izisurvey-review-3392934) --- #### What Are G2 Users Discussing About iziSurvey? - [What is iziSurvey used for?](https://www.g2.com/discussions/what-is-izisurvey-used-for) ### 11. [JAMBO Market Research Software](https://www.g2.com/products/jambo-market-research-software/reviews) **Average Rating:** 4.8/5.0 **Total Reviews:** 2 **Product Description:** JAMBO Market Research Software supplies complete and integrated software systems for professional market research. #### What Are Recent G2 Reviews of JAMBO Market Research Software? **"[My experience with JAMBO](https://www.g2.com/survey_responses/jambo-market-research-software-review-3313702)"** **Rating:** 5.0/5.0 stars *— Verified User in Computer Software* [Read full review](https://www.g2.com/survey_responses/jambo-market-research-software-review-3313702) --- **"[Market Research with JAMBO](https://www.g2.com/survey_responses/jambo-market-research-software-review-5313400)"** **Rating:** 4.5/5.0 stars *— Harshjot S.* [Read full review](https://www.g2.com/survey_responses/jambo-market-research-software-review-5313400) --- #### What Are G2 Users Discussing About JAMBO Market Research Software? - [What is JAMBO Market Research Software used for?](https://www.g2.com/discussions/what-is-jambo-market-research-software-used-for) ### 12. [Kantar Marketplace](https://www.g2.com/products/kantar-marketplace/reviews) **Average Rating:** 4.7/5.0 **Total Reviews:** 5 **Product Description:** Kantar Marketplace is an automated market research platform designed for insights professionals, marketers and agencies who want to test, learn and move faster. The platform is built on a foundation of industry-leading expertise and proven methodologies, delivering results in hours, not days. It features a range of consumer insights tools including both survey and AI-based research solutions. Our best-in-class analytics dashboards give you control of your view, so you can interpret your results effortlessly. Compare results across tests or versus our norms. The platform is built to flex with your needs, so you can tap into the right amount of support for each project, choosing from self-serve, guided self-serve and expert service options. Available in 70+ markets worldwide. ### What Do G2 Reviewers Say About Kantar Marketplace? *AI-generated summary from verified user reviews* **Pros:** - Users find Kantar Marketplace **easy to use** , allowing quick setup and seamless navigation without technical expertise. - Users appreciate the **easy accessibility and navigation** of Kantar Marketplace, simplifying their experience across the platform. - Users value the **AI-driven analytics** in Kantar Marketplace, enhancing insights into market trends effectively. - Users value the **AI-driven analytics** in Kantar Marketplace, aiding insights into market trends like beverage segment growth. - Users commend the **AI-driven analytics** in Kantar Marketplace for insightful market trend analysis. **Cons:** - Users often experience **integration issues** with Kantar Marketplace, lacking necessary connections to other tools. - Users feel Kantar Marketplace has **limited features** , particularly lacking integration with other tools they require. - Users desire **more flexible pricing plans** from Kantar Marketplace to better suit diverse project needs. - Users find the **limited integration** in Kantar Marketplace frustrating, as it lacks connections with essential tools. - Users find the **missing features** of Kantar Marketplace, particularly integration with other tools, frustratingly limiting. #### What Are Recent G2 Reviews of Kantar Marketplace? **"[Simple and reliable insights platform](https://www.g2.com/survey_responses/kantar-marketplace-review-11797992)"** **Rating:** 5.0/5.0 stars *— Syed A.* [Read full review](https://www.g2.com/survey_responses/kantar-marketplace-review-11797992) --- **"[Easy to Use with Great Support, But Needs More Usage Tips](https://www.g2.com/survey_responses/kantar-marketplace-review-11903946)"** **Rating:** 4.0/5.0 stars *— Ben F.* [Read full review](https://www.g2.com/survey_responses/kantar-marketplace-review-11903946) --- #### What Are G2 Users Discussing About Kantar Marketplace? - [What is Kantar Marketplace used for?](https://www.g2.com/discussions/what-is-kantar-marketplace-used-for) ### 13. [LazyMonkey](https://www.g2.com/products/lazymonkey/reviews) **Average Rating:** 4.5/5.0 **Total Reviews:** 2 **Product Description:** LazyMonkey revolutionizes feedback collection and analysis with its innovative QR code-based software solution. Serving industries spanning healthcare, business, malls, universities, banking, and public services, LazyMonkey offers a comprehensive platform for real-time feedback management. By leveraging QR code technology, businesses can effortlessly solicit feedback from customers, patients, students, or visitors, enabling them to gain actionable insights into service quality and customer satisfaction levels. #### What Are Recent G2 Reviews of LazyMonkey? **"[Revolutionary!!](https://www.g2.com/survey_responses/lazymonkey-review-9484888)"** **Rating:** 4.5/5.0 stars *— Shivani S.* [Read full review](https://www.g2.com/survey_responses/lazymonkey-review-9484888) --- **"[One of a good review and feedback software for business use](https://www.g2.com/survey_responses/lazymonkey-review-9770715)"** **Rating:** 4.5/5.0 stars *— Mohammad K.* [Read full review](https://www.g2.com/survey_responses/lazymonkey-review-9770715) --- ### 14. [Loops](https://www.g2.com/products/loops-loops/reviews) **Average Rating:** 4.5/5.0 **Total Reviews:** 2 **Product Description:** The world’s best creatives build the world’s best brands in Loops. Made by creatives for creatives, it's the only insight platform purpose built for iteration. Design and creative processes are iterative already but without data, often subjective - Loops de-risks your creative process by shining a consumer light on each step so you don’t get lost. Easy To Setup: You don’t need to be a research expert to use Loops. A simple inutitve UX means you can get to value fast. Access Any Audience: With access to 110m consumers around the world, specify the exact profile for feedback and insight. Get Answers In Under An Hour: Once a test is set live see first responses in less than 30 minutes - with typical tests fully completing in less than 12 hours. Simple, Clear Results: See quant and qual data presented as easy-to-understand, comprehensive results, that anyone can understand. 1-Click Analysis: Use our AI to synthesize massive amounts of data into clear and actionable insights. Build Custom Templates: Save time and effort by standardising popular question sets and audience profiles. Team Management: Invite team members and collaborate on iterative testing. Instant Support: Dedicated customer success team ensures a seamless experience. #### What Are Recent G2 Reviews of Loops? **"[The best way to keep yourself organized](https://www.g2.com/survey_responses/loops-review-9810163)"** **Rating:** 5.0/5.0 stars *— Tais D.* [Read full review](https://www.g2.com/survey_responses/loops-review-9810163) --- **"[Good site](https://www.g2.com/survey_responses/loops-review-9807292)"** **Rating:** 4.0/5.0 stars *— kirtan j.* [Read full review](https://www.g2.com/survey_responses/loops-review-9807292) --- ### 15. [OnePulse](https://www.g2.com/products/onepulse/reviews) **Average Rating:** 4.0/5.0 **Total Reviews:** 2 **Product Description:** For leaders of business and brand, OnePulse is the consumer insights platform that empowers you to turn real-time opinions into actionable data so you can quickly validate assumptions and make mission-critical decisions with confidence. #### What Are Recent G2 Reviews of OnePulse? **"[Excellent way to get fast feedback](https://www.g2.com/survey_responses/onepulse-review-3278792)"** **Rating:** 4.0/5.0 stars *— Verified User in Information Technology and Services* [Read full review](https://www.g2.com/survey_responses/onepulse-review-3278792) --- **"[Interesting concept](https://www.g2.com/survey_responses/onepulse-review-3749541)"** **Rating:** 4.0/5.0 stars *— Toni M.* [Read full review](https://www.g2.com/survey_responses/onepulse-review-3749541) --- #### What Are G2 Users Discussing About OnePulse? - [What is OnePulse used for?](https://www.g2.com/discussions/what-is-onepulse-used-for) ### 16. [other health care](https://www.g2.com/products/other-health-care/reviews) **Average Rating:** 4.0/5.0 **Total Reviews:** 2 **Product Description:** Perdeca is used for solo and group decision-making. ### What Do G2 Reviewers Say About other health care? *AI-generated summary from verified user reviews* **Pros:** - Users value the **24/7 customer support** for healthcare members, enhancing their experience with the survey platform. **Cons:** - Users report **slow load times** with the server database, indicating a need for significant performance improvements. #### What Are Recent G2 Reviews of other health care? **"[Good survey plateform](https://www.g2.com/survey_responses/other-health-care-review-10357316)"** **Rating:** 4.5/5.0 stars *— Nikki R.* [Read full review](https://www.g2.com/survey_responses/other-health-care-review-10357316) --- #### What Are G2 Users Discussing About other health care? - [What is Perdeca used for?](https://www.g2.com/discussions/what-is-perdeca-used-for) ### 17. [other vertical industry](https://www.g2.com/products/other-vertical-industry/reviews) **Average Rating:** 3.7/5.0 **Total Reviews:** 3 **Product Description:** Swurveys is a user feedback management and brand engagement tool. #### What Are Recent G2 Reviews of other vertical industry? **"[innovating with swurveys](https://www.g2.com/survey_responses/other-vertical-industry-review-3263448)"** **Rating:** 5.0/5.0 stars *— Fernanda V.* [Read full review](https://www.g2.com/survey_responses/other-vertical-industry-review-3263448) --- #### What Are G2 Users Discussing About other vertical industry? - [What is Swurveys used for?](https://www.g2.com/discussions/what-is-swurveys-used-for) ### 18. [Peekage](https://www.g2.com/products/peekage/reviews) **Average Rating:** 5.0/5.0 **Total Reviews:** 5 **Product Description:** Peekage is an AI-powered consumer testing platform that helps brands optimize product innovation and renovation through real consumer insights. Brands use Peekage to test new product concepts, conduct in-home usage testing (IHUT), and refine key elements like formula, taste, and packaging based on authentic, in-context feedback. Our AI-driven platform streamlines the entire research process, allowing brands to launch consumer studies with just a few clicks—no prior research experience required. Within days, brands receive actionable insights to uncover unmet consumer needs, improve products, accelerate time-to-market, and increase the likelihood of success. ### What Do G2 Reviewers Say About Peekage? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Peekage, allowing quick setup and straightforward execution of testing trials. - Users commend Peekage for its **efficient analysis** , providing quick and data-rich insights that enhance product testing. - Users value the **advanced targeting analytics** of Peekage, which provide clear insights for effective product improvements. - Users commend the **easy setup** of Peekage, allowing for quick trials and efficient interpretation of results. - Users value Peekage for its **efficiency** , enabling quick validation of ideas and faster launches while saving time and budget. **Cons:** - Users find that the **complexity of advanced features** requires time and exploration to fully grasp. - Users feel that the **dashboard customization options are limited** , but it hasn't significantly impacted their performance. - Users find the **difficult setup** of Peekage challenging, wishing for more support and stability in the process. - Users find that some advanced features require **exploration for understanding** , which may hinder initial usability of Peekage. - Users feel that the **limited customization options** of Peekage could be improved, but it doesn't hinder performance. #### What Are Recent G2 Reviews of Peekage? **"[Fast and practical consumer testing without the usual complexity](https://www.g2.com/survey_responses/peekage-review-12470879)"** **Rating:** 5.0/5.0 stars *— Joe S.* [Read full review](https://www.g2.com/survey_responses/peekage-review-12470879) --- **"[AI-powered consumer insights without much hassle](https://www.g2.com/survey_responses/peekage-review-12725686)"** **Rating:** 5.0/5.0 stars *— Verified User in Computer Software* [Read full review](https://www.g2.com/survey_responses/peekage-review-12725686) --- ### 19. [Pinnion](https://www.g2.com/products/pinnion/reviews) **Average Rating:** 4.5/5.0 **Total Reviews:** 2 **Product Description:** Publishing new polls and quizzes to increase engagement and social referrals is easy. We deliver custom templates designed to your precise branding requirements. #### What Are Recent G2 Reviews of Pinnion? **"[Efficieny at best](https://www.g2.com/survey_responses/pinnion-review-3234187)"** **Rating:** 4.0/5.0 stars *— Verified User in Market Research* [Read full review](https://www.g2.com/survey_responses/pinnion-review-3234187) --- **"[Pinnion A user Friendly Web and Mobile surveys](https://www.g2.com/survey_responses/pinnion-review-3232881)"** **Rating:** 5.0/5.0 stars *— Verified User in Architecture & Planning* [Read full review](https://www.g2.com/survey_responses/pinnion-review-3232881) --- #### What Are G2 Users Discussing About Pinnion? - [What is Pinnion used for?](https://www.g2.com/discussions/what-is-pinnion-used-for) ### 20. [PollBagel](https://www.g2.com/products/pollbagel/reviews) **Average Rating:** 4.0/5.0 **Total Reviews:** 2 **Product Description:** Free poll maker & creation tool #### What Are Recent G2 Reviews of PollBagel? **"[Useful for anonymous questionnaires](https://www.g2.com/survey_responses/pollbagel-review-3759312)"** **Rating:** 4.0/5.0 stars *— Verified User in Libraries* [Read full review](https://www.g2.com/survey_responses/pollbagel-review-3759312) --- **"[Useful customer service](https://www.g2.com/survey_responses/pollbagel-review-3310292)"** **Rating:** 4.0/5.0 stars *— Verified User in Information Technology and Services* [Read full review](https://www.g2.com/survey_responses/pollbagel-review-3310292) --- #### What Are G2 Users Discussing About PollBagel? - [What is PollBagel used for?](https://www.g2.com/discussions/what-is-pollbagel-used-for) ### 21. [PollUnit](https://www.g2.com/products/pollunit/reviews) **Average Rating:** 4.3/5.0 **Total Reviews:** 2 **Product Description:** PollUnit is an online platform that enables users to create and conduct various types of polls, surveys, photo contests and voting events. The platform offers a range of features to facilitate the entire process, from creating polls to analyzing the results. #### What Are Recent G2 Reviews of PollUnit? **"[Pollunit Reviews](https://www.g2.com/survey_responses/pollunit-review-8341542)"** **Rating:** 5.0/5.0 stars *— Puthiyavan P.* [Read full review](https://www.g2.com/survey_responses/pollunit-review-8341542) --- ### 22. [Primo Survey](https://www.g2.com/products/primo-survey/reviews) **Average Rating:** 4.5/5.0 **Total Reviews:** 2 **Product Description:** Primo Survey is an online software tool that enables users to create surveys, questionnaires and online polls. ### What Do G2 Reviewers Say About Primo Survey? *AI-generated summary from verified user reviews* **Pros:** - Users find the **ease of creation** in Primo Survey helpful for quickly generating and editing surveys. - Users find the **survey creation process intuitive** , making it easy to edit and reuse existing surveys. - Users love the **time-saving features** of Primo Survey, making survey creation quick and efficient. **Cons:** - Users feel that the **outdated design** of Primo Survey detracts from the overall experience and effectiveness. #### What Are Recent G2 Reviews of Primo Survey? **"[Easy way to create surveys for your business](https://www.g2.com/survey_responses/primo-survey-review-10740707)"** **Rating:** 4.0/5.0 stars *— Meg B.* [Read full review](https://www.g2.com/survey_responses/primo-survey-review-10740707) --- **"[Primo Survey software](https://www.g2.com/survey_responses/primo-survey-review-3230871)"** **Rating:** 5.0/5.0 stars *— ranjith j.* [Read full review](https://www.g2.com/survey_responses/primo-survey-review-3230871) --- #### What Are G2 Users Discussing About Primo Survey? - [What is Primo Survey used for?](https://www.g2.com/discussions/what-is-primo-survey-used-for) ### 23. [QPoint Survey](https://www.g2.com/products/qpoint-survey/reviews) **Average Rating:** 4.8/5.0 **Total Reviews:** 2 **Product Description:** QPoint is a web based software tool for creating forms, surveys or quizzes. #### What Are Recent G2 Reviews of QPoint Survey? **"[Straight & to the Point~](https://www.g2.com/survey_responses/qpoint-survey-review-3758976)"** **Rating:** 4.5/5.0 stars *— Verified User in Insurance* [Read full review](https://www.g2.com/survey_responses/qpoint-survey-review-3758976) --- **"[Qpoint the best in surveys](https://www.g2.com/survey_responses/qpoint-survey-review-2519498)"** **Rating:** 5.0/5.0 stars *— Neldy E.* [Read full review](https://www.g2.com/survey_responses/qpoint-survey-review-2519498) --- #### What Are G2 Users Discussing About QPoint Survey? - [What is QPoint Survey used for?](https://www.g2.com/discussions/what-is-qpoint-survey-used-for) ### 24. [QuizMaker](https://www.g2.com/products/quiz-maker-quizmaker/reviews) **Average Rating:** 4.0/5.0 **Total Reviews:** 2 **Product Description:** QuizMaker is an AI-powered platform designed to simplify the creation, sharing, and analysis of interactive quizzes. It caters to educators, businesses, and content creators by offering tools that transform topics into engaging assessments within minutes. With its intuitive interface, users can generate quizzes from various sources, customize them extensively, and distribute them seamlessly across multiple channels. The platform also provides in-depth analytics to track performance and enhance learning outcomes. Key Features and Functionality: - AI-Powered Quiz Creation: Automatically generate questions from topics, URLs, or PDF files, complete with detailed explanations, saving significant time in content development. - Customization Options: Utilize a WYSIWYG editor to style questions and answers, incorporate images, and organize content into groups with adjustable difficulty levels. - Flexible Sharing Methods: Share quizzes via QR codes, short URLs, or embed them directly into websites, with options for password protection and email whitelisting to control access. - Comprehensive Analytics: Access detailed statistics on quiz performance, including completion times and question difficulty, to gain insights and improve future quizzes. - Multi-Language Support: Translate quizzes into multiple languages with a single click, making content accessible to a diverse audience. Primary Value and User Solutions: QuizMaker addresses the challenges of time-consuming quiz creation and the need for effective audience engagement. By leveraging AI, it streamlines the development process, allowing users to focus on delivering quality content. The platform's customization and sharing capabilities ensure quizzes are tailored to specific audiences and easily accessible. Additionally, the robust analytics provide valuable feedback, enabling continuous improvement of assessments and enhanced learning experiences. #### What Are Recent G2 Reviews of QuizMaker? **"[The quickest and easiest way to create quizzes](https://www.g2.com/survey_responses/quizmaker-review-7639682)"** **Rating:** 4.5/5.0 stars *— marcel m.* [Read full review](https://www.g2.com/survey_responses/quizmaker-review-7639682) --- ### 25. [RapidoReach](https://www.g2.com/products/rapidoreach-rapidoreach/reviews) **Average Rating:** 4.5/5.0 **Total Reviews:** 2 **Product Description:** Do-It-Yourself social and market research sample and surveys. The new standard in research. Bringing the scale of mobile apps to the insights industry, Rapidoreach was founded to help any business access critical market data about their products and services. Our Audience Network connects tens of millions of people with surveys in the apps and games they use everyday. Through this network we deliver unprecedented reach, and are quickly becoming the data collection backbone for the research industry. By connecting marketers & researchers with everyday mobile users, we are building the next generation of research products. RapidoReach is a research technology company that connects surveys to 60M+ respondents via mobile apps and games. We exist to make it easy, fast and cheap to know what people think, feel and do. We aspire to make doing primary research so easy, that it becomes the reflexive behavior when the answer to a question doesn't already exist. Driven by strong fundamentals of business, excessive obsession with data quality, the company is profitable and growing rapidly. #### What Are Recent G2 Reviews of RapidoReach? **"[Good survey tool for anonymous opinions](https://www.g2.com/survey_responses/rapidoreach-review-5007227)"** **Rating:** 4.5/5.0 stars *— Vanmiga N.* [Read full review](https://www.g2.com/survey_responses/rapidoreach-review-5007227) --- **"[Rapido great](https://www.g2.com/survey_responses/rapidoreach-review-5416945)"** **Rating:** 4.5/5.0 stars *— Mohammad M.* [Read full review](https://www.g2.com/survey_responses/rapidoreach-review-5416945) --- #### What Are G2 Users Discussing About RapidoReach? - [What is RapidoReach used for?](https://www.g2.com/discussions/what-is-rapidoreach-used-for) ## What Is Survey Software? [Collaboration & Productivity Software](https://www.g2.com/categories/collaboration-productivity) ## What Software Categories Are Similar to Survey Software? - [Employee Engagement Software](https://www.g2.com/categories/employee-engagement) - [Online Form Builder Software](https://www.g2.com/categories/online-form-builder) - [User Research Tools](https://www.g2.com/categories/user-research) --- ## How Do You Choose the Right Survey Software? ### What You Should Know About Survey Software ### What is Survey Software? Survey software allows users to create various survey types to gather information. These solutions are useful across a wide range of industries and for collecting different sets of information. Businesses can gather customer feedback to inform their product development and marketing strategies. This information can also be used to develop internal employee engagement strategies. Survey software can even be used to poll constituents in a political district. That data is then used to shape campaign strategies. Mobile survey software applications have now expanded the possibilities for use. In short, survey software is a multiuse tool that is limited only by the creativity of its users during deployment. Key Benefits of Survey Software - Collect feedback and data efficiently - Leverage data to develop strategy - Gain customer insight - Manage the survey process ### Why Use Survey Software? Survey software has many different use cases. Businesses may use survey software to shape product development based on customer feedback, and educational institutions use survey software to assess their academic programs and employees. Corporations may use it to solicit feedback from employees, take that feedback, and use it to create an employee engagement strategy. Survey tools can be used during live events and even in the field to collect valuable data. **Product Development —** Products, be they software products or otherwise, can always improve. Internal product teams are often extremely close to the product they’re developing, so it can be difficult to stay objective and maintain an unbiased perspective when it comes to evaluating potential areas for improvement. Survey software can be used prelaunch to help teams put together a comprehensive, customer-focused product or postlaunch to help product teams tweak the product to improve it. **Education Program Assessment —** Academic program surveys have long been a part of university-level courses. They give students a voice that can be heard by the administration by producing teacher evaluations. Course evaluations are also given to compile feedback about the actual structure and content of the course itself. The feedback is then used to improve teacher performance and increase the amount of value students are seeing from their courses. **Employee Feedback —** One of the use cases of survey software is gathering employee feedback. These surveys are often anonymous to solicit the most accurate, unfiltered feedback from employees. Businesses then compile the data gathered from employees during the survey and analyze it. Management and human resources teams then use the insights gained through the analysis of the data to identify employee-highlighted problem areas and put in place active strategies to improve those areas. While survey tools can be used to solicit employee feedback, employee engagement tools contain both survey features and comprehensive tools to address employee concerns and increase engagement levels. ### Who Uses Survey Software? HR departments, educational institutions (typically universities), product teams, marketers, and researchers all use survey software. Because survey software can be used to structure and distribute surveys in a multitude of ways, the user base is extremely diverse and the use cases varied. Each group uses survey software to gather specific sets of information. **Marketers —** Marketers use survey software to gauge customer reaction to advertisements and campaigns they produce. They also use these solutions to conduct in-depth market research, laying the groundwork for product development and marketing campaigns by seeing what their target demographic wants and needs. **Academic Researchers —** Researchers use survey software to collect the data that drives their insights. A lot of academic research, particularly in the social sciences, is conducted using surveys, and survey software is increasingly used to carry out those surveys. **HR Departments —** Human resources professionals use survey software to carry out employee satisfaction surveys. These surveys typically hit on things like employee happiness, the perceived availability of career advancement opportunities, company culture, and more. Tools, like the net promoter score (NPS), can be tabulated from the answers given to gauge overall employee contentment with their workplace. **Product Teams —** Product teams can use survey software to solicit customer feedback on their product. They can ask questions about specific features, desired features, and more to improve upon their existing product. This can always be a vital tool but is particularly useful in the initial stages of development. ### Kinds of Survey Software There are three main types of survey software: telephone, in-person, and web-based. Telephone survey software automates the process of calling people and collecting and recording their answers. Computer-assisted in-person survey software is designed to be used for in-depth answer collection when both parties, interviewer and interviewee are in the same room. There are prompts delivered via the software interface on both sides. Entirely web-based survey software is the most common type and is conducted entirely online. ### Survey Software Features Survey software often contains, but is not limited to, the following features: **Survey Builder —** Survey software comes with a feature, often a drag-and-drop tool, that enables users to easily build surveys within the solution. This tool allows users to craft every aspect of the survey, including the form of question, the layout of the survey, and more. **Survey Template —** Survey solutions typically offer pre-built templates for users to save time when creating surveys. These templates will vary depending on the type of survey being constructed. For example, a survey to gather feedback for academic research will look a lot different from a market research survey put together by a marketing team. **Multimedia Support —** Certain surveys work better when there is rich media included. Some survey solutions offer the ability to include multimedia like images, videos, and more. **Analytics —** This feature allows users to gain insights from the data collected within the software. The analytics capabilities within survey software can range from fairly basic to quite complex, with the ability to have different types of weighting, filtering, and multivariable analysis. **Email Distribution —** Use email to distribute survey questions. This feature may be an integration or just built in to the application itself. **Mobility —** This feature allows users to distribute surveys via mobile devices, which is an increasingly important feature to have, as people spend more time and conduct more activity on their phones and tablets than ever before. #### Additional Survey Software Features **Multilingual Support —** The ability to produce surveys in multiple languages can be vital if conducting international data collection. **White-Labeling —** This feature allows users to completely brand their surveys with their company or organization logo and feel. The fully branded survey may be helpful in raising brand awareness. **Answer Scoring —** Survey software can calculate survey scores automatically, which is dependent on the scoring algorithm for each survey. The algorithm sets the weight of different questions to determine the final score. **Answer Flows —** This feature handles the survey’s reaction to different answers that are given. As users go through the survey, different paths may be taken, depending on their answers to certain questions. ### Trends Related to Survey Software There are several trends that are currently affecting the survey software market. Some of the major ones include an increase in focus on the customer experience with the product, a paradigm shift to thinking about the customer experience as a whole. **Customer Experience Ecosystem —** Companies have begun to focus on every single customer touchpoint. Instead of just focusing on surveying for product feedback, companies will use survey tools to gain insights into how customers perceive their support and all of the other interaction points with the company. The multiuse nature of survey software will facilitate the gathering of this data. **Real User Feedback —** This is an increasingly important aspect of solidifying trust in a customer base. Potential customers want to see real user feedback to verify a product’s qualifications. This feedback is often collected using survey software, which allows customers to air grievances or wholeheartedly endorse products. The important thing here is the transparency that real user reviews allow a company to stamp its product with. **Multi-Channel Options —** The public is living in different portions of the digital world more and more. The increase in mobile phone usage that accompanied the proliferation of smartphones has driven an increased need for companies to reach customers at different touchpoints. Mobile versions of survey software applications are popping up everywhere, allowing users to gather data from multiple channels. Certain people still prefer phone surveys. Survey software has adapted to cover all available avenues to questioning. **Artificial Intelligence —** The rise of AI has affected the survey industry, in addition to many others. Applications are now using machine learning to help surveyors engineer new question sets and analyze the data they receive from those they survey. The number of survey solutions that incorporate machine learning and AI in their software should continue to increase going forward. **Personalized Questions —** Personalized question sets are the new normal. As survey solutions offer increasingly complex survey creation options, including skip logic and varied survey paths dependent on the answers to survey questions, there are more options for surveyors to engineer complicated surveys that will get them valuable data. **Pulse Surveys —** Pulse surveys are increasing in popularity. These are extremely short surveys, often just a question long, to gauge customer satisfaction. (You may have seen these in retail stores or airports, where the question is often about how your experience was and the possible answers range from a sad face to a smiley face.) Survey software will accomodate more of these pulse surveys going forward. ### Potential Issues with Survey Software **Subpar Answers —** This is a potential issue that can hamper the data collection process, particularly during anonymous surveys. If someone’s name is not attached to something, they might feel less of an obligation to fill out answers to the extent they otherwise might. **Survey Question Ambiguity —** This issue is not exclusive to surveys conducted with survey software but is still something to be aware of. If a company wants to use the data gathered by their survey, it should ensure that the open-ended questions are clear and the answers can be standardized. Ambiguities in the questions can lead to bad data, which then defeats the purpose of carrying the survey out in the first place. **Privacy —** The issue of survey data being exposed is always a concern, so organizations should take extra steps to ensure that the data they collect is being protected. ### Software and Services Related to Survey Software Survey software often integrates with third-party solutions in [marketing software](https://www.g2.com/categories/marketing) categories. [**CRM Software**](https://www.g2.com/categories/crm) **—** Survey solutions sometimes integrate with CRM software to provide users with survey data attached to customer profiles. **Marketing Software —** Survey software also usually interacts with marketing software to provide marketing solutions with access to data that can help shape strategy. ### What are the best software tools for creating professional surveys? Here are some leading software platforms for creating professional, high-quality surveys with ease: - [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) offers advanced survey templates and logic features that make it easy to design polished, professional-grade surveys. - [Qualtrics Strategy & Research](https://www.g2.com/products/qualtrics-strategy-research-formerly-corexm/reviews)provides enterprise-level survey capabilities with deep analytics, ideal for high-stakes research and strategic feedback. - [Typeform](https://www.g2.com/products/typeform/reviews) creates visually engaging, conversational surveys that feel more interactive and user-friendly for respondents. - [Jotform](https://www.g2.com/products/jotform/reviews) combines powerful form-building with customizable survey layouts to support professional branding and design flexibility. - [Zoho Survey](https://www.g2.com/products/zoho-survey/reviews) delivers robust survey tools with multilingual support and analytics, perfect for global teams seeking polished insights. ### What are the most user-friendly survey software tools for small teams? Here are some of the most user-friendly survey tools ideal for [small teams](https://www.g2.com/categories/survey/small-business) looking to gather quick, actionable insights: - [Google Workspace (Forms)](https://www.g2.com/products/google-workspace/reviews) is easy to set up and share. Google Forms is ideal for small teams looking to create quick surveys with built-in collaboration. - [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) offers a clean interface and seamless integration with Microsoft 365, making it a natural fit for small teams already using Office tools. - [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) delivers conversational, mobile-friendly surveys with a minimal learning curve—perfect for small teams focused on engagement. - [Jotform](https://www.g2.com/products/jotform/reviews) provides a drag-and-drop builder with flexible templates, enabling small teams to launch polished surveys without technical skills. - [Typeform](https://www.g2.com/products/typeform/reviews) features a visually appealing, step-by-step format that enhances the user experience and simplifies data collection for lean teams.