Feathr has some amazing capabilities as far as serving ads goes. Their customer support team, aside from accounting, is pretty top notch and responds quickly and usually helpfully. Review collected by and hosted on G2.com.

Feathr, especially with their update from July where your ad audiences have to be larger than 2,000 individuals (which greatly chokeholds the whole "targeted audience" thing when your organization is trying to target specific smaller regions) just isn't doing what I want it to do. It is pausing all my campaigns left and right automatically. Their support/communication regarding the issue has been incredibly lackluster. It seems they just went through some sort of restructuring. Despite the fact that we drop thousands on this platform and pay for a CSM, it seems the CSMs are no longer allowed to meet with you as often nor are they allowed to actually help you with what you're wanting to do. You have to do all the work and try to figure it out, and they will just say "Looks good!". For the same cost, we went from three meetings/month to one meeting/month, and really it seems like we're just trying to get sold on more of the features rather than working with what we have. Our campaigns cannot always have these budgets that are thousands of dollars, but it is impossible to run one for a single month without it. As we wanted to use this platform solely to sell tickets to our non-profit events, it's very disappointing. I was excited to be able to use Feathr and during onboarding it seemed very promising, but it is proving that it's not worth the money compared to letting another group handle the advertising and issues that come with it. Review collected by and hosted on G2.com.

The concept behind Feather is great, and the geofencing technology is what really sets the application apart from others. Review collected by and hosted on G2.com.

I didn’t find it very user-friendly, and it didn’t include many of the reports and insights I was looking for. I believe the application could use more updates. I didn't see the results I was looking for. Review collected by and hosted on G2.com.

I like the user-friendly platform, and the ease of use in setting up hyper-targeted advertising and email campaigns. The program was easy to implement in our organization from day one. I use the platform every day, and have utilized a variety of integrations, including with our donor database, that makes our data even more robust and accurate. All of the employees at Feathr are fantastic, and any issues I have are quickly answered by customer support! Review collected by and hosted on G2.com.

The platform is still growing, so my only complaint is that I want to do more! However, their developers are always adapting the platform and hearing feedback from customers, which I love. Review collected by and hosted on G2.com.

I found Feathr to be very easy to use and to implement. I have been a user since July 2022. If you want to grow your community and expand your audience, Feathr is a great tool. I am very impressed with the insights and reporting features. The platform is truly becoming an all-in-one marketing tool. Review collected by and hosted on G2.com.

Feathr is still a young company. Over the past two years, my biggest negative takeaway has been the customer support. When you don't need support, their team always wants your attention, and when you do, they vanish. The level of support you receive solely comes down to how committed your CSM is. I've had CSM's with them who were eager to help me and others who have never even responded to an email I've sent. Their accounting department is incredibly disorganized. Keep an eye on them to ensure invoices are paid and funds are allocated correctly (especially prepaid media funds). Also, Feathr's price has risen every single year -- by thousands. Review collected by and hosted on G2.com.

Feathr does lead to event registration conversions which far outweighs our digital advertising spend. Review collected by and hosted on G2.com.

It's not the fault of the platform but it really does take time to build up your audience and see a conversion ROI from digital advertising in Feathr Review collected by and hosted on G2.com.

Feathr makes digital advertising easy. You can use Feathr to advertise to your target audience across various sites as they browse the web while shopping or reading the latest news. You can pinpoint the specific audience you want to target with these ads by running various campaign types through Feathr, such as retargeting (targeting your previous website visitors), email mapping (targeting your email lists), geofencing (targeting users in a specific location), and much more! Feathr also allows you to advertise through your own social media accounts and even send emails directly through the platform! Feathr continues to develop new features and capabilities, and I am excited to see what they offer next. Review collected by and hosted on G2.com.

The only downside to Feathr would be the financial investment required, but at our organization, it has been worth it! I would not let the financial investment hold you back from utilizing Feathr if you have the means to do so. Review collected by and hosted on G2.com.

Feathr is a big financial investment, bigger than I've ever been able to make for advertising, so what do I like about it?

With Feathr, I can dig into a set of tools and think about what I'm trying to accomplish, I can come up with a strategy, and their help desk and our success manager are incredibly responsive and will double-check me and offer advice on other ways to approach the work. As a result, I've learned a lot.

Using this platform has helped us expand our audience and hone in on key audiences. An example - we run weekly events for families of K-12 kids and now we're layering in digital ads to complement our other outreach efforts. To give a snapshot of the impact: before running these ads, traffic to our event landing page was maxing out at around 300 views. 6 weeks later, 2,239 views are coming from people in the geographic communities where we hold these weekly family events and our weekly attendance doubled the week following the week we started the ads. Review collected by and hosted on G2.com.

There are a few things I'm not thrilled with but they aren't deal-breakers for us.

We will never use the email feature to replace Constant Contact - it just isn't as good. But we will use the email for a targeted campaign - like an end-of-year solicitation.

The ad design widget can be glitchy. Sometimes the changes don't take or get hung up. Luckily there's a way around it and I just use Canva to create the assets and then upload them. Works fine that way.

We're also hampered by the integration capabilities of our sites - particularly our donation platform. It doesn't play well with others so we miss out on conversion stats. That's not Feathr's fault, but buyers should know that some things like other third-party platforms won't work well. Review collected by and hosted on G2.com.

Feathr has an intuitive UI that makes it easy to build audiences and create multi-channel marketing campaigns that instantly deliver tangible results. Compared with other platforms, Feathr is more affordable while still offering an extensive toolkit to fundraise, build brand awareness, and increase your company or organization's impact.

The Feathr team is responsive and supportive, which made it easy for us to onboard our team and start using their products within the first week of signing! Review collected by and hosted on G2.com.

So far, nothing. We have been using Feathr for over a year, and whenever there has been an issue, the Feathr team resolves it quickly and effectively. If I were to mention anything, it would be that I would like to see Feathr integrate 2FA and a mailing list sign-up feature. Review collected by and hosted on G2.com.

The customer support is a great feature, Stephanie was awesome to work with and helped us implement feather seamlessly. This made using feathr easy and has been paying dividends for our company already. Review collected by and hosted on G2.com.

Occasionally crashes but all softwares do. Review collected by and hosted on G2.com.

It's real easy to upload and launch campaigns, the reports are excellent and it's great to hear people say we saw you everywhere. Review collected by and hosted on G2.com.

I wish we could upload lists of people to take off the campaign, some of our third-party vendors don't allow us to add the pixel to track conversions. Review collected by and hosted on G2.com.