--- title: Perion One Reviews meta_title: 'Perion One Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 91 reviews by the users' company size, role or industry to find out how Perion One works for a business like yours. aggregate_rating: rating_value: 4.0 review_count: 91 scale: '5' date_modified: '2026-06-24' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Perion One Reviews **Vendor:** Perion **Category:** [Search Monetization Platforms](https://www.g2.com/categories/search-monetization) **Average Rating:** 4.0/5.0 **Total Reviews:** 91 ## About Perion One Perion One: Smarter Advertising Starts Here Today’s fragmented media landscape needs more than execution — it demands orchestration. Perion One unifies insights, AI, and creative to fuel real-time, multi-channel advertising that adapts by the moment and delivers measurable results at scale. ## Perion One Pros & Cons **What users like:** - Users love the **ease of use** of Perion One, allowing effortless access to all platforms and features. (2 reviews) - Users value the **automation capabilities** of Perion One, which significantly save time and streamline their workflow. (1 reviews) - Users value the **centralized management** of Perion One, making it easy to oversee all platforms efficiently. (1 reviews) - Users highlight the **excellent customer service** of Perion One, enhancing their overall experience and satisfaction. (1 reviews) - Users praise the **customization and personalization** features of Perion One, enhancing their daily data management experience. (1 reviews) - Data Access (1 reviews) - Data Insights (1 reviews) - Efficiency (1 reviews) - Features (1 reviews) - Personalization (1 reviews) **What users dislike:** - Users report occasional **data inaccuracy** , struggling with the platform's categorization despite strict naming conventions. (1 reviews) - Users experience difficulty with **data categorization** by tactic, despite using strict naming conventions and labels. (1 reviews) - Users find some options of Perion One to be **expensive** considering the value they provide. (1 reviews) - Users experience **inaccuracy in data categorization** on Perion One, leading to difficulties despite using strict naming conventions. (1 reviews) ## Perion One Reviews ### 1. Easy to Use & Customer Centric Platform **Rating:** 4.0/5.0 stars **Reviewed by:** Stelios K. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 14, 2025 **What do you like best about Perion One?** Great customer service, and service offering. **What do you dislike about Perion One?** Some options can be quite pricey for what you are getting. **What problems is Perion One solving and how is that benefiting you?** Reaching consumers when they go offline. ### 2. Streamlines Work **Rating:** 5.0/5.0 stars **Reviewed by:** Maddy B. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 14, 2023 **What do you like best about Perion One?** I like how I can look at all platforms with ease. It helps to put time back into my day, while still looking at all that I need to. No complaints at all from me! **What do you dislike about Perion One?** I truly don't have anything bad or negative to say about Paragone. I find the platform very easy to navigate. I guess, if anything, I would say having workshops would be a nice way to gain knowledge. **What problems is Perion One solving and how is that benefiting you?** Paragone is allowing me to look into all of the platforms I need to for my campaigns all at once. This immensely speeds up the process and provides me with more time to do other tasks. ### 3. Paragone is a simple tool which simplify our reporting job to our client ! **Rating:** 4.0/5.0 stars **Reviewed by:** Shahin N. | Sociel Media Trader, Enterprise (> 1000 emp.) **Reviewed Date:** May 25, 2022 **What do you like best about Perion One?** The possibility to create Dashboard very quickly and share it to my team mates. The fact that data are automatically taken from Meta Twitter and other social networks thanks to the API **What do you dislike about Perion One?** We should be able to have a collaborative file where all the dashboards that we have shares are available, sometimes I forgot which one I shared and which one I haven't **What problems is Perion One solving and how is that benefiting you?** Creating reports in just 15minutes and sharing it with the client. We can focus on our main job as a trader which is analyzing and optimizing campaigns thanks to the time we save by using Paragone **Official Response from Orel Gilad:** > Hi Shahin, Great idea about the shared dashboards indication! We'll definitely look into it. ### 4. Paragone has saved us so much time and headaches! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** June 01, 2022 **What do you like best about Perion One?** It is hard to narrow it down to just one or two things because we use all of the features on a daily basis! The customization & personalization of different data slices has been a lifesaver! **What do you dislike about Perion One?** If I really had to pick something, I would say that on occasion the platform has a hard time categorizing data by tactic, even with strict naming conventions and labels in place. **What problems is Perion One solving and how is that benefiting you?** Being able to look at wide cuts of data in a flash, build visuals off of the data charts, share the charts internally and externally has shaved hours off of our weekly bandwidth when we had to rely solely on Xcel **Official Response from Mirela Matijasevic:** > Hi, thank you for leaving your feedback, we appreciate it and we're glad to hear that our dashboard customization & personalization fit your needs. Have a good day! ### 5. Paragone has been very helpful in ensuring our paid social metrics are accurate. **Rating:** 4.0/5.0 stars **Reviewed by:** Josie C. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 21, 2023 **What do you like best about Perion One?** The ability to look at all placements (engage, inspire and Convert) on one screen, with all the needed metrics, like CPM and Spend, are clearly located and viewable. **What do you dislike about Perion One?** I have not experienced any downsides of Paragone so far; everything I have needed on the dashboard has been easily accessible and fairly simple to look for if anything I am looking for isn't right where I need it. **What problems is Perion One solving and how is that benefiting you?** Problem solving would be monitoring accurate spend, which enables us to optimize. Also being able to view the CPM in order to avoid any trouble shooting has been very helpful. ### 6. Overall great for data/customization but needs better support/ad creation load time **Rating:** 3.5/5.0 stars **Reviewed by:** Andrew W. | Facebook Re-Marketing Team Lead, Small-Business (50 or fewer emp.) **Reviewed Date:** September 13, 2021 **What do you like best about Perion One?** Great for collecting/sorting data and customization of dashboards. I liked how we could get the data in real-time and set it up for automation so we would not have to do it manually. **What do you dislike about Perion One?** I didn't particularly appreciate how their support team was unavailable for EST hours. I also did not like the load times for their dashboards. Additionally, we kept running into an issue with budgeting and ad creation. **Recommendations to others considering Perion One:** I would say that the sales people were really considerate and listened to our needs. They did the best with the resources to get us answers in a timely manner. **What problems is Perion One solving and how is that benefiting you?** We were trying to solve the problem of ad creation time within FB and data organization and automation. I have seen how the automatization and data could benefit our sales leaders **Official Response from Orel Gilad:** > Thank you Andrew, for your valuable feedback! Given the size of our platform with its dozens of different capabilities, it might have some performance issues, which we're working around the clock to fix. Regarding our support team - We're actually in the process of recruiting people dedicated for EST hours. Make sure to talk to your success manager and get updated. ### 7. Very helpful tool for social media analytics **Rating:** 4.0/5.0 stars **Reviewed by:** Katrine G. | Associate Consultant, Mid-Market (51-1000 emp.) **Reviewed Date:** February 23, 2022 **What do you like best about Perion One?** I like how Paragone creates a good overview. I like how easy it is to create widgets and easy to filter the data you have so that it creates the best overview. Further, I like how many channels we can add to it, compared to other suppliers we have tried. Paragone is good at responding, and makes an effort to help with the things we find trouble with. **What do you dislike about Perion One?** There is still some bugs that needs to be fixed, and some things which is not functioning as well as it could. **Recommendations to others considering Perion One:** It is a great tool for getting insights into social media performance. **What problems is Perion One solving and how is that benefiting you?** I am solving problems in terms of overview of the different social platforms we are running campaigns for. I am solving problems in terms of doing reporting for the clients that we have, so they can get an easy overview of the campaigns and see the performance. ### 8. Nice tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 04, 2021 **What do you like best about Perion One?** Paragone is functional on several platforms. It gives you insight and an overview of your campaigns. **What do you dislike about Perion One?** A lot of features are available. However, it is pretty challenging to use and to understand at first. There's a lot of information. **What problems is Perion One solving and how is that benefiting you?** Well, Paragone gives you insights into your campaigns and how to improve them. **Official Response from Orel Gilad:** > Thank you for your valuable feedback! We're working on major UI/UX improvements, making sure the onboarding & usage is much simpler. ### 9. Paragone Review **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 24, 2022 **What do you like best about Perion One?** They have a lot of different metrics for analyzing social media performance and provide an in-depth view of the performance and growth of the account. Their paid ads analytics is decent, thou. **What do you dislike about Perion One?** I found it a bit complex compared to social media management software, and there are very few customizing and metrics available for Paid Ads. Also, they could improve white-labeling features in the platform. **Recommendations to others considering Perion One:** If you're looking for a simple platform, evolve is not your answer but for people who want to dig deep into data, you can consider the platform. **What problems is Perion One solving and how is that benefiting you?** We are getting a detailed analysis of the performance of social media accounts and can monitor and track the growth of the profiles. Also, the scheduling aspect of them is a decent feature. **Official Response from Orel Gilad:** > Hi! Thank you for your detailed response. We highly appreciate it! One of the biggest projects we're working on is taking all the vast capabilities we offer, and simplifying them. That means simplified reports, activation, labeling and much more, so you overall experience will be less overwhelming. Revisit us again in a couple of weeks, and see how much better it all is :) ### 10. Game Changer Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** April 07, 2022 **What do you like best about Perion One?** Since we are working with Paragone on our day to day we were able to start analyzing data from multiple sources and channels all in one good looking Dashboard. It's all customizable so whenever you want to extract some insights you can go ahead and create your special Dashboard for that in a few minutes. Goodbye Supermetrics, Datastudio, connectors, etc. Also, you can create Media Plans, a nice visual calendar for each campaign, launch campaigns directly from the App and Automate some of the repetitive work through the Automation Tool. We always get help from the expert team and customer service is there when we need it. **What do you dislike about Perion One?** Nothing as everything is working perfectly for me so far. We are really expectant to start using the AI assistant for our daily optimizations. **What problems is Perion One solving and how is that benefiting you?** - Reporting and cross channels data visualization. - Campaign setup. - Creative and audience analysis. - Merging data from all Ads platforms. - Creating visual Media Plans and stop using Spreadsheets. ### 11. Poor support, slow system and crashing poorly optimized experience **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** July 23, 2021 **What do you like best about Perion One?** I like how we can see the performance of each campaign very clearly and the process of creating a campaign is relatively clear and simpler than on Facebook Ads Manager **What do you dislike about Perion One?** - The platform crashes every couple of weeks, - The support on the platform is very poor (everything just gets "escalated to the IT department"), - There is very little value for the money - No import / export function like there is on Facebook Ads Manager **Recommendations to others considering Perion One:** I wouldn't recommend it since it constantly has bugs **What problems is Perion One solving and how is that benefiting you?** We use the platform to have an overview of all campaigns on all our ad accounts, and to create campaigns easier than on FB Ads manager. Unfortunately, the system keeps crashing so it is basically unusable. ### 12. Amazing social paid media analytics and reporting tool. **Rating:** 5.0/5.0 stars **Reviewed by:** David L. | Media Trader, Mid-Market (51-1000 emp.) **Reviewed Date:** March 29, 2022 **What do you like best about Perion One?** The ability to see all the different paid media campaigns (Google, Facebook, Linkedin, Twitter, etc) in a single actionable dashboard. It allows you to set up your own analysis KPIs **What do you dislike about Perion One?** It is more focused on social media rather than paid search. Even when it is understandable considering that most of the tools in the market are good on social or search but not on both, I would invite them to improve their paid search integration. **What problems is Perion One solving and how is that benefiting you?** Both analysis and reporting. I can overview all the campaigns I'm managing, control ad spend pacing and performance overview, and the best above all I can share the report with my client through a single link ### 13. Good features but sometimes a bit buggy and slow. cant fix simple FB API problems in 5 days. **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** October 20, 2021 **What do you like best about Perion One?** statistics, ad account, ad overview, campaign creation **What do you dislike about Perion One?** bugs, platform slowness, some features that are available in BM but not here. Sats are not the same as in FB BM. **What problems is Perion One solving and how is that benefiting you?** Faster ad creation and better overview of my campaigns **Official Response from Orel Gilad:** > Thank you for your valuable feedback! Given the size of our platform with its dozens of different capabilities, it might have some performance issues, which we're working around the clock to fix. We're also always working on covering more capabilities from the native networks, so make sure to let us know what is it you're missing! ### 14. effective but still needs improvement **Rating:** 2.5/5.0 stars **Reviewed by:** sara P. | performance consultant, Mid-Market (51-1000 emp.) **Reviewed Date:** February 22, 2022 **What do you like best about Perion One?** I like the aspect of having all channels in one overview and being able to segment numbers across platforms. Also being able to make data more visual. **What do you dislike about Perion One?** some features are still missing, linkedin and google especially, some metrics. I dislike the interface colours and the graphs visually, it is very few colors or graphs design. Also there is also most always an error. **What problems is Perion One solving and how is that benefiting you?** get overview across ad accounts and compare them **Official Response from Orel Gilad:** > Hi Sara, Thank you for your feedback. Regarding your comments - We have an ongoing project to cover all the metrics in all channels that we support. If something is missing that we've missed - Please let us know. Regarding the graph colors - Did you know you can customize each widget with any colors you want? Check out our article below! ### 15. The great tool! **Rating:** 4.0/5.0 stars **Reviewed by:** Vinicius N. | Communication & Events, Small-Business (50 or fewer emp.) **Reviewed Date:** May 24, 2022 **What do you like best about Perion One?** The possibility of integration with different platforms. The possibility of creating interactive dashboards and being able to analyze the accounts live. This is super cool! **What do you dislike about Perion One?** Integrations for SEO A little complex. I think the tool is not self-taught. In order to learn basic things I needed training from the sales team. This can lead to a drop in its use. **What problems is Perion One solving and how is that benefiting you?** In the period that I tested it, I found it very effective. I managed to extract some relevant data. The platform brings reports with beautiful visuals and easy to read. **Official Response from Orel Gilad:** > Hi Vinicius! Thank you for your feedback and we're happy you find value in our product :) One of the biggest projects we're working on is taking all the vast capabilities we offer, and simplifying them. That means simplified reports, activation, labeling and much more, so you overall experience will be less overwhelming. Revisit us again in a couple of weeks, and see how much better it all is :) ### 16. Nice tool **Rating:** 4.0/5.0 stars **Reviewed by:** Miriam G. | Graphic designer, Mid-Market (51-1000 emp.) **Reviewed Date:** June 14, 2022 **What do you like best about Perion One?** As we used it for social media, what i liked most was having a unique dashboard with all the platforms (Google, Facebook, Linkedin, Twitter....) We had never used it this functionality before. **What do you dislike about Perion One?** Sometimes the platform crashes. Eventually i have had problems with the support team, but not a big deal. I think the app could be a little bit more user friendly. **Recommendations to others considering Perion One:** - **What problems is Perion One solving and how is that benefiting you?** Analize our social media performance **Official Response from Orel Gilad:** > Thank you Miriam, for this valuable feedback! We're working day and night to improve the stability of our platform, making sure it works they way you want it to. We're also working on simplifying the platform, making it much more user friendly. Stay tuned! ### 17. Very satisfied with Paragone (previously MakeMeReach) **Rating:** 5.0/5.0 stars **Reviewed by:** Gašper B. | Senior Marketing Manager - assistant CMO, Mid-Market (51-1000 emp.) **Reviewed Date:** October 20, 2021 **What do you like best about Perion One?** We have been using Paragone for several years now. It was my first contact with digital advertising, and using Paragone was a straightforward and smooth experience. Later on, when I tried doing the same thing in Facebook Ads Manager, I was literally lost. Today, I try to master both, but in terms of campaign creation flow, management and reporting, Paragone is superior and user-friendly. All the available automations are also a nice feature, such as naming automation and optimization. And there are so many features we are keen to try in the future, adding other channels and importing Google Analytics data. To sum up, Paragone was an essential piece in our 200% YoY growth into an 8-digit revenue business. Value for money. **What do you dislike about Perion One?** It is not really a Paragone thing, but sometimes advertisers are whitelisted for some features that others are not. In this case, you might not see it in Paragone because it is not a standard feature. This means you will still need to check some campaign settings in Ads Manager, but that is the same with every other tool. Bottom line, Paragone may not always have everything you need, but it has EVERYTHING that you can get in a tool like that. **Recommendations to others considering Perion One:** Don't hesitate to contact them for a demo. **What problems is Perion One solving and how is that benefiting you?** The pace of running campaigns is improved a lot. Onboarding new junior advertisers is much easier and faster as well. Reporting is also amazing. ### 18. It is a very comprehensive solution to providing an extremely useful set data and results. **Rating:** 3.5/5.0 stars **Reviewed by:** Giulio B. | Social Media & Content Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 25, 2022 **What do you like best about Perion One?** The consolidated view of multiple platform advertising into one set of results **What do you dislike about Perion One?** Not much, but the more simple and clear any product is the better **What problems is Perion One solving and how is that benefiting you?** Effectiveness of ads, budget and more, and we would like to start problem solving around creative optimisation **Official Response from Mirela Matijasevic:** > Hi Giulio! Thank you for taking the time to leave your comment. We appreciate it very much as it gives us a better understanding of how you're using our platform. Creative optimization is, for example, one of our major focuses. ### 19. Good optimization and monitoring tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** July 28, 2021 **What do you like best about Perion One?** Integrate all campaigns and platforms into one. Group those campaigns as we want and monitor their performance with clear indicators. **What do you dislike about Perion One?** Sometimes it is complex to understand with so much information and configuration. **What problems is Perion One solving and how is that benefiting you?** Total integration of the social media marketing mix **Official Response from Orel Gilad:** > Thank you for your valuable feedback! We're working on major UI/UX improvements, making sure the onboarding & usage are much simpler. ### 20. As a behind the scenes, social media maintenance worker, Paragone worked well for me! **Rating:** 4.0/5.0 stars **Reviewed by:** Caleb M. | Account Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** September 14, 2021 **What do you like best about Perion One?** I liked that it was easy to monitor all my ads in one spot. I could set the filters and see any bit of information quickly, which streamlined my work and made things a lot more efficient on my end! **What do you dislike about Perion One?** Paragone didn't seem to be suitable for a large account such as mine. My company has over 6,000 clients, and when my team would try to post ads, they ran into several issues ranging from audiences to ad spend. **Recommendations to others considering Perion One:** If you are a smaller company with a small amount of clients, Paragone would be great to use! If you are a larger company, I would have a good idea of what it is exactly that you need from Paragone. **What problems is Perion One solving and how is that benefiting you?** The main problem solved for me was having all my information in one spot. Working in Facebook Business Manager required me to flip through various screens and move through all kinds of hoops to get answers. With Paragone I was able to access all the information I needed in one spot. **Official Response from Orel Gilad:** > Thank you Caleb, for your valuable feedback! We've actually designed our platform for scale, so we can handle large accounts with thousands of campaigns. We're working on having the platform more suitable for "sub-accounts", so you can have even better ease of use. In any case, any suggestion or feature request you think can make your experience using Paragone better - Let us know! ### 21. Initial Experience With Paragone reporting **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** July 28, 2021 **What do you like best about Perion One?** The fact that I don't have to create report regularly **What do you dislike about Perion One?** Just getting around the dashboard and knowing where the various features are. Though its easy to reach out to a rep for guidance **What problems is Perion One solving and how is that benefiting you?** At the moment it is mainly to create and share report with clients. The ability to share a read-only version of the report with the client is great. And they ccan always choose what date range they want to see **Official Response from Orel Gilad:** > Thank you for your valuable feedback! We're working on major UI/UX improvements, making sure the onboarding & usage are much simpler. ### 22. Good experience but not as good as my current platform **Rating:** 3.0/5.0 stars **Reviewed by:** Willian A. | Operations Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 25, 2022 **What do you like best about Perion One?** Interface is light and easy to get around. **What do you dislike about Perion One?** Lack of interative view for clients, this should be their main gateway to check their statuses. As well as lack of few integrations (Pinterest, Tiktok and Kwai) **What problems is Perion One solving and how is that benefiting you?** The teams effort to connect the platform and check results is very little, this is really helpful as we don't waste time on setting up, yet on whats important, results. **Official Response from Orel Gilad:** > Hi Willian, Thank you for your valuable feedback! I would love for you to contact us on your ideas for interactive views for clients. Maybe we can work on something together! Regarding integrations - We do integrate with Pinterest and TikTok (Would love to hear if something is missing there). Regarding Kwai - We've recently introduced the ability to import your external data source into the platform, so maybe this could be a valid solution! Go ahead and check it out in the link below. ### 23. The best tool for managing social media campaigns and reports **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** March 30, 2022 **What do you like best about Perion One?** Great customer care. Really fast and helpful. The setup was fast and easy. The tool helps us save a lot of time with reporting and campaign creation/optimization Our clients love it Great for scaling **What do you dislike about Perion One?** They still don't have tiktok integration, but I think they are implementing it. **What problems is Perion One solving and how is that benefiting you?** Our productivity (mine and the team) was improved A LOT! Sometimes you don´t realize how much time you spend generating reports or creating campaigns. Another BIG plus, is that the clients love to see the reports with this tool, and it looks way more professional. ### 24. It's perfect **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Music | Mid-Market (51-1000 emp.) **Reviewed Date:** May 24, 2022 **What do you like best about Perion One?** All the features that helps us everyday. The auto scan is something great and the fact of having your UPC is perfect too. I love the way it's presented thought. **What do you dislike about Perion One?** I wish it would be easier to create campaigns without having to add your email list sometimes to a project. I think I wasted some time on this, for nothing. Please review it. **What problems is Perion One solving and how is that benefiting you?** I resolved the problem of finding the right data where I need it. It's well presentend and I can easily show it to my team if I need to. It's also very clear and smart. ### 25. Easy Social Advertising **Rating:** 5.0/5.0 stars **Reviewed by:** Enzo P. | Marketing SEO Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** May 25, 2022 **What do you like best about Perion One?** what I liked the most was the ease of configuration and integration they have within the platform **What do you dislike about Perion One?** I had a hard time filling in some settings that could be more described, but after some research I managed to do it and don't have SEO integrations **What problems is Perion One solving and how is that benefiting you?** Presentation of results to our customers and company employees **Official Response from Orel Gilad:** > Hi Enzo, Thank you for your valuable feedback! Regarding simplicity of setup - We are working on an overall project to deal with that, make sure you keep yourself updated! Regarding SEO integration - We've recently introduce a new feature to support external data upload. See if for yourself in the link below! ### 26. Broad data processing allows you to create quality audiences and target most relevant customers. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 20, 2021 **What do you like best about Perion One?** The interface and broad data processing. **What do you dislike about Perion One?** It sometimes gets slow and I need to wait **Recommendations to others considering Perion One:** For mass ad production and mass data processing, you should consider Paragone. **What problems is Perion One solving and how is that benefiting you?** Time problems mostly. Benefit here is all the data at one place that is easily accessible in an API that is well designed. **Official Response from Orel Gilad:** > Thank you for your valuable feedback! We're working on improving the speed of our platform, so make sure to track this! ### 27. love it! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** September 09, 2021 **What do you like best about Perion One?** easy to read and everything is labeled clearly. I'm able to find the reporting I need quickly and it's accurate. Easy to export files as well. **What do you dislike about Perion One?** There is not much, there are just a lot of features I don't know about and sometimes it can be overwhelming with all of the colors. **Recommendations to others considering Perion One:** Paragone is great for tracking and monitoring your social media advertising and metrics! **What problems is Perion One solving and how is that benefiting you?** I'm able to fill out missing data related to social media and make sure we are reporting and tracking correctly on our end. **Official Response from Orel Gilad:** > Thank you for your valuable feedback! Please visit our help center detailing all the feature we have. We're also working on a "walkthrough" of the platform feature, to help you understand everything Paragone has to offer. ### 28. A pleasant surprise to my business **Rating:** 5.0/5.0 stars **Reviewed by:** Bruno V. | Marketing Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** August 03, 2021 **What do you like best about Perion One?** Creating ads dynamically and saving some time. The experience on the tool was very exciting **What do you dislike about Perion One?** unintuitive configuration, with some recurring errors. The layout could be a little better **Recommendations to others considering Perion One:** MAybe some changes on the layout **What problems is Perion One solving and how is that benefiting you?** inclusion of ads formats quickly and dynamically. Saving some time on many tasks **Official Response from Orel Gilad:** > Thank you for your valuable feedback! We're working on major UI/UX improvements, making sure the onboarding & usage is much simpler. ### 29. Good experience - but ultimately not for us as an agency **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 24, 2022 **What do you like best about Perion One?** The support was great. They were very responsive and would even build out custom features for us. **What do you dislike about Perion One?** Dashboards and platforms are a bit limited, and it feels very expensive considering a lot of the insights can be gained in the advertising platforms themselves. **Recommendations to others considering Perion One:** It makes more sense if you're agency with lots of locations/clients to track performance of, and those clients are similar, so you can easily duplicate dashboards **What problems is Perion One solving and how is that benefiting you?** We were able to automate reporting dashboards for some of our smaller clients ### 30. Very good experience **Rating:** 4.0/5.0 stars **Reviewed by:** Caroline M. | Community Manager & Rédactrice Web SEO, Mid-Market (51-1000 emp.) **Reviewed Date:** May 26, 2022 **What do you like best about Perion One?** I like the simplicity of use, the pleasant interface, and the readability of the results. **What do you dislike about Perion One?** I was not disappointed at all, so there is nothing I did not like. **What problems is Perion One solving and how is that benefiting you?** I find that it is a pleasant aid for client reporting, for example. **Official Response from Mirela Matijasevic:** > Hello Caroline. Thank you for taking the time to share your thoughts on our platform. The entire Paragone team really appreciates your comment! ### 31. Intuitive DSP for Cross-Platform Campaign Monitoring on Social Media **Rating:** 4.5/5.0 stars **Reviewed by:** Sam W. | Senior Paid Social Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 29, 2021 **What do you like best about Perion One?** I appreciate the easy-to-use campaign setup flow. It helps me to set up campaigns quickly and accurately. I also really like the dashboard feature. It makes it easy to check on my campaigns and make optimizations by shifting budgets across platforms. My clients also like being able to see the campaign performance in real-time. Customer service is also helpful and fast, a significant advantage compared to any other similar provider. **What do you dislike about Perion One?** Since Paragone is constantly improving and adding features, there are some bugs that I experience, especially with newer features or newly added channels. For example, there are often discrepancies in data for LinkedIn. However, the customer service chat within Paragone works well, and issues are resolved quickly. The new tags features, needs to be improved. Currently you can only tag on campaign level and need to go to another section to create new tags, taking you away from the campaign. Ability to add tags to everything is needed for me to be able to use them in a way that is useful. **What problems is Perion One solving and how is that benefiting you?** Cross channel reporting and optimizations. ### 32. The perfect platform to manage performance on your ads **Rating:** 4.5/5.0 stars **Reviewed by:** Lidia S. | Performance Manager, Enterprise (> 1000 emp.) **Reviewed Date:** July 29, 2021 **What do you like best about Perion One?** On Paragone, they display all the metrics intuitively. The dashboard is very user-friendly and allows us to get the info that we intent very efficiently. The graphics in the "campaigns" tab will enable us to quickly and visually see how the campaign performs and understand how we can improve. It has helped me in the past to see essential data and implement campaign optimizations promptly. The upsides of using Paragone are having all the information in one intuitive platform, which makes our productivity - as users - significantly improved. **What do you dislike about Perion One?** Sometimes there are errors when it comes to data filters. We have to keep on changing the dates on the campaign that we are analyzing, but that's just a tiny downside compare to the greats outcomes that come from using Paragone. **What problems is Perion One solving and how is that benefiting you?** Paragone is helping me, as a Performance Manager, to best keep on track of several campaigns of clients in all in one way modern platform, especially when it comes to Paid Social - Facebook and Instagram Campaigns. ### 33. Good for sharing data with cllients **Rating:** 3.5/5.0 stars **Reviewed by:** sARA L. | Social Media specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** May 25, 2022 **What do you like best about Perion One?** I love that you can create multiple links to share the campaigns **What do you dislike about Perion One?** Sometimes it's not an app very easy to use. **What problems is Perion One solving and how is that benefiting you?** It's a good tool to optimize campaigns, to unify social media. **Official Response from Mirela Matijasevic:** > Hello, thank you for taking the time and leaving your comment. It's great to know that our reporting features fit your and your client's needs. Have a great day! ### 34. High complex plataform **Rating:** 4.0/5.0 stars **Reviewed by:** Vitor C. | Seo coordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** May 25, 2022 **What do you like best about Perion One?** Very complete for creating and monitoring ppc campaigns **What do you dislike about Perion One?** For seo doesn't have all the functions, for competitor analysis **What problems is Perion One solving and how is that benefiting you?** Management and creation of campaigns in different paid media channels **Official Response from Orel Gilad:** > Hi Vitor, Thank you for your feedback? I would be happy if you can contact us with your SEO & Competitor analysis needs. Perhaps we can design something together! ### 35. The platform is very intuitive and easy to understand and work with, it is very practical **Rating:** 5.0/5.0 stars **Reviewed by:** Karihin R. | Programmatic Expert, Mid-Market (51-1000 emp.) **Reviewed Date:** February 24, 2022 **What do you like best about Perion One?** Paragone reduces campaign implementation times and monitoring is immediate on your dashboard **What do you dislike about Perion One?** Everything has been resolved; there were some issues with conversion campaigns **What problems is Perion One solving and how is that benefiting you?** upload multiple ad sets with multiple posts in bulk ### 36. some integration needed **Rating:** 3.0/5.0 stars **Reviewed by:** Daniela I. | S, Small-Business (50 or fewer emp.) **Reviewed Date:** February 24, 2022 **What do you like best about Perion One?** selection of clusters and trends graphs. **What do you dislike about Perion One?** Sometime it's very hard to integrate instagram creativities and lading customization per ad. **What problems is Perion One solving and how is that benefiting you?** not much so far ### 37. Paragone helped me and my team diversify our access to metrics from our clients campaigns. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 24, 2022 **What do you like best about Perion One?** Quick access to stats from campaigns along with good looking widgets that are easy to understand and manipulate. **What do you dislike about Perion One?** In our case, we had enough clients with niche advertising needs that Paragone hadn't quite gotten to building out yet. **What problems is Perion One solving and how is that benefiting you?** Analyzing campaigns and better adjusting them from what Paragone shows. **Official Response from Orel Gilad:** > Thank you for your feedback! There's always a difficult balance to maintain between doing really cool big projects for everyone, or to address the needs of one customer. We hope you find value in what we offer and in time, we'll make sure to address your specific needs as well. ### 38. Good platform in theory but a lot of malfunction **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Telecommunications | Small-Business (50 or fewer emp.) **Reviewed Date:** November 03, 2021 **What do you like best about Perion One?** It is intuitive and allows to sort your different campaigns more clearly than on Facebook Business Manager, it makes it easier to read data and organize your work. **What do you dislike about Perion One?** I encounter different problems on a daily basis. Sometimes it is the slowness of the platform; sometimes, it is more sporadic issues such as clearance rights etc. However, the team is always available to help. **What problems is Perion One solving and how is that benefiting you?** My company is a big structure wanting to promote a lot of services and products at the same time. There is not just one type of product and division so to be able to make groups of campaigns helps me in this regard. **Official Response from Orel Gilad:** > Thank you for your valuable feedback! Given the size of our platform with its dozens of different capabilities, it might have some performance issues, which we're working around the clock to fix. Visit us again from time to time and see for yourself how our performance is always improving! ### 39. My experience with **Rating:** 4.0/5.0 stars **Reviewed by:** Frank L. | Junior Digital Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** August 05, 2021 **What do you like best about Perion One?** - It's a robust platform with lots of customization options and practical tools that can easily cater to various needs. - The interface feels cohesive and dynamic. It invites the user to keep searching around and trying out its different functionalities. **What do you dislike about Perion One?** - It can feel a bit janky to use at times. When you click on a menu, it takes a bit longer to respond, for example. - For first-time users, Paragone might feel overwhelming. That could be solved with an onboard tutorial or a beginner's course. **What problems is Perion One solving and how is that benefiting you?** Our clients usually do not have access to our ads platforms, so Paragone has become one of our go-to reporting applications to better show our campaign performance seamlessly without the need to grant access to more sensitive data. Sharing reports and making them customizable is probably one of the biggest benefits we've encountered while using Paragone, because clients and other areas can move around the report and analyze data the way they wish while we control which data we want to show them. **Official Response from Orel Gilad:** > Thank you for your valuable feedback! We're working on major UI/UX improvements, making sure the onboarding & usage is much simpler. We've also improved performance dramatically, making it much faster than before. ### 40. Perfect for streamlining your workflow **Rating:** 4.5/5.0 stars **Reviewed by:** Alejandro L. | Trader senior, Mid-Market (51-1000 emp.) **Reviewed Date:** July 28, 2021 **What do you like best about Perion One?** -You can check on your campaigns all at once. -You can add audiences on different campaigns at the same time -Reporting is a breeze -All the essential platforms (Facebook, Google, Twitter, Tiktok) in one single manager. **What do you dislike about Perion One?** -The connection with some APIs is a little unstable -You can't delete ad accounts easily -Sometimes, the platform doesn't recognize Instagram Links. **Recommendations to others considering Perion One:** Go through the workflow of your company and find processes that can be streamlined. Once you have considered all this, go through all the tools Paragone have and start changing that workflow for the better. **What problems is Perion One solving and how is that benefiting you?** -Changing specs in campaigns is easier. -Adding audiences or creatives is extremely easy. -Reports are automated and programmable. **Official Response from Orel Gilad:** > Thank you for your valuable feedback! We've worked on improving our API integration, so you'll encounter fewer token errors and improved data fetching quality. Regarding deletion of ad accounts - We'll work on implementing this in our platform, while taking into account the sensitivity of this feature. We don't users to accidentally delete ad account. Last but not least - As mentioned, we've improved our data fetching capabilities, so you shouldn't encounter issues with Instagram links. If you do, please contact us and we'll work to solve your issue as fast as we can. ### 41. Paragone **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** March 30, 2022 **What do you like best about Perion One?** Ability to see all markeing campigns and data in one place, measure against KPIs and generate relevant reports.Ability to view our marketing campaigns and data in one place, measure them against key performance indicators and generate meaningful reporting. **What do you dislike about Perion One?** It will be good to add more channels, but overall I really like the tool **What problems is Perion One solving and how is that benefiting you?** Transparency about marketing campaigns, what works and what needs to be improved. ### 42. Paragone is one of the better paid social tools I have used, with a great UI and reliable API. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** May 25, 2022 **What do you like best about Perion One?** Speed, Reliability of API, Reporting dashboard customisation. **What do you dislike about Perion One?** Ad preview tool can be a little slow. Some reporting breakdowns are difficult to replicate. **What problems is Perion One solving and how is that benefiting you?** Reporting automation is a huge time saver, and the tagging functionality is very helpful. **Official Response from Orel Gilad:** > Thank you for your feedback. We have a huge infrastructure project in the works which will make data visualization (including ad previews) much faster. Stay tuned! ### 43. Paragone **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 24, 2022 **What do you like best about Perion One?** The customizable reporting features are extremely helpful **What do you dislike about Perion One?** It is a bit intimidating at the beginning to understand the capabilities. **What problems is Perion One solving and how is that benefiting you?** Being able to separate the performance of ads by objective and rank the importance of KPIs ### 44. Very good solution **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** May 24, 2022 **What do you like best about Perion One?** Easy to use, UX is very good, Customer service are on point. **What do you dislike about Perion One?** Pricing is a little high considering the use **What problems is Perion One solving and how is that benefiting you?** Mange campaign and measure the performance? ### 45. Good but a bit slow **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 24, 2022 **What do you like best about Perion One?** Lots of funcionalities and help for reports. **What do you dislike about Perion One?** For making dark posts its a bit slow uploading videos **What problems is Perion One solving and how is that benefiting you?** Differents acounts and platforms on the same account ### 46. It was a good experience overall since Paragone is easy to utilize and has a quicker response time! **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Graphic Design | Small-Business (50 or fewer emp.) **Reviewed Date:** September 09, 2021 **What do you like best about Perion One?** What was most helpful to me was being able to access all previous templates used for the clients' ads I was working with. It saved an immense amount if time being able to pull an older add or content without having to reconstruct it. Additionally, not having to worry about what area it is located under. It was easy to save progress and various versions of it! **What do you dislike about Perion One?** As a designer who didn't need access to the marketing portion of the displayed hub, I had hoped there would be a display option to only show the information necessary and cut down on the amount of clicks it took to get into editing an ad. **Recommendations to others considering Perion One:** It is worth taking a look at, especially for designers that also handle their own social media marketing for clients. **What problems is Perion One solving and how is that benefiting you?** There were a few inconvenient errors with Paragone, such as not being able to find Instagram pages, or deleting versions of a creative template that were unnecessary. The benefits, in my opinion, outweighed the errors since it was far easier to complete a template in a set amount of time than it was to utilize FB's Creative Hub program. ### 47. Positive review! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** February 01, 2022 **What do you like best about Perion One?** Overview of multiple platforms and budget management. Overview. **What do you dislike about Perion One?** Connecting platforms to dashboards can be smoother. **What problems is Perion One solving and how is that benefiting you?** Mostly a huge decrease in manpower needed to run campaigns. ### 48. Looks really good from the outside, but using it, is not a great experience **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Medical Devices | Small-Business (50 or fewer emp.) **Reviewed Date:** August 06, 2021 **What do you like best about Perion One?** I liked the ability to create reports easily. Also the ability to see what are the best performing ad texts/ad headlines. **What do you dislike about Perion One?** Campaign creation flow is not really a step up from FB business manager. Very low capability to support Snapchat/TikTok despite them advertising it and selling it. The "experts" themselves don't seem knowledgeable about paid social advertising. It seems that most of their clients are mostly brand focused. It also lacks the ability to create audiences, ad automation, advanced bidding options etc. One of the biggest issues is that they respond slowly to API changes. One day it works, the next day it stops working. Also it's very buggy and at times super frustrating to use, we spent most of the time with them trying to fix bugs instead of using the platform. The platform can also be slow. Essentially it's not compatible with those who are purely performance driven. I think those who don't need to be very "on it" would find it more useful. It's annoying when they sell you one thing, but the product itself is not matching closely to what they're selling. **What problems is Perion One solving and how is that benefiting you?** It helped us create better reports, but that's it. **Official Response from Orel Gilad:** > Thank you for your valuable feedback! We've significantly increased our support in both Snapchat & TikTok (more objectives, ad formats, CTAs, etc.). We are aware there are some gaps here and there, but we're always working on closing them. Please feel free to contact us so we can share with you our current status of what we do & don't support. We've worked on many important bug fixes and improving the overall performance of our platform, so you should experience a smoother usage of the platform. We are aware your overall experience isn't what you expected. We invite you to contact us again, and we can work out a plan that will meet your expectations, while also answering your future needs. ### 49. Campaign Management Made Easy **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Publishing | Small-Business (50 or fewer emp.) **Reviewed Date:** July 30, 2021 **What do you like best about Perion One?** Being able to cross-account monitor campaign performance has significantly helped us track our spending and KPIs. This isn't an option available on Facebook's native platform. The custom labels has also helped make our reporting lives easier, as we can filter campaigns out by any custom label we need. **What do you dislike about Perion One?** There are a few wonky things/bugs that pop up every so often. Occasionally API errors, display issues, and formatting issues. It seems like there's still some developmental work that needs to be completed to make it a bit smoother of an experience. The support chat is helpful, but with their support team being in Europe, it does limit their availability to us in the US. Ideally, they bring on some support staff in more Western time zones. The platform can be pretty GPU intensive, causing slowdowns in performance. Adding/removing users and ad accounts seems unnecessarily complcated. **Recommendations to others considering Perion One:** Depending on your objective, Paragone could be a great fit if you're looking for cross-account monitoring - especially if you are using various advertising platforms. **What problems is Perion One solving and how is that benefiting you?** Campaign Monitoring Performance Comparables Custom Labeling ### 50. I used Paragone to manage FB Ads campaigns **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 01, 2022 **What do you like best about Perion One?** Client support is very good. a team of 3 people following our account with reactivity **What do you dislike about Perion One?** we missed some targeting tools, such as carrier targetting **Recommendations to others considering Perion One:** It's a very good tool , but in our case too limited in terms of targetting **What problems is Perion One solving and how is that benefiting you?** Paragone helped us a lot to scale on Facebook Ads, reaching spending > 600K€ per month ## Perion One Discussions - [Can I use this for content creation?](https://www.g2.com/discussions/can-i-use-this-for-content-creation) - 1 comment, 1 upvote - [View Perion One pricing details and edition comparison](https://www.g2.com/products/perion-one/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-27+06%3A32%3A33+-0500&secure%5Bsession_id%5D=4b9ebf07-9b80-402d-9de3-3eda3fc2ef1f&secure%5Btoken%5D=0fcfed828455511d25474d1ef1f324b556c4f19ea544523205962d4550f783a7&format=llm_user) ## Perion One Features **Channel Functionality** - Display Functionality **Campaign Management & Optimization** - Paid Keyword Optimization - Bid Rules - Ad Creation and Editing - Ad and Landing Page Scheduling - Scenario Planning - Portfolio Bid Optimization - Advanced Targeting Options - Offline Capabilities - Extensions - Product Listing Ads - Budget Execution & Monitoring **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Basics** - Search Redirection - Integrated Search Feed - Ad Formats **Ad Serving & Management - Publisher Ad Server** - Real-Time Bidding (RTB) Support - Ad Delivery Optimization & Management - Ad Inventory Management - Dynamic Ad Placement - Ad Tag Management **Campaign Management - Ad Networks** - Video Advertising - Ad Inventory Quality - Advanced Targeting Options - Mobile Ad Support - Diverse Ad Formats - AI-Driven Optimization - Real-Time Bidding (RTB) **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Video Functionality** - Video Functionality **Analytics & Administration** - Ad and Conversion Tracking - Attribution - Reports **Platform Data** - Reporting - Dashboards **Targeting & Personalization - Publisher Ad Server** - Geo-Targeting - A/B Testing for Ads - Multi-Device & Cross-Platform Delivery - Audience Targeting - Frequency Capping - Contextual Targeting **Reporting & Analytics - Ad Networks** - Performance Tracking - Fraud Detection & Prevention - Budget & Revenue Optimization Insights **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Video Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Social Functionality** - Social Functionality **Platform** - APIs - Notifications - Customization - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Workflow Capability - Internationalization **Monetization & Reporting - Publisher Ad Server** - Header Bidding Support - Ad Revenue Share & Payout Management - Revenue Forecasting - Performance & Engagement Analytics **Agentic AI - Ad Networks** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Search Monetization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Mobile Functionality** - Mobile Functionality **Agentic AI - Mobile Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Publisher Ad Server** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Mobile** - Mobile Tracking - In-App Ads - Mobile Rich Media Capabilities **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top Perion One Alternatives - [Marin Software](https://www.g2.com/products/marin-software/reviews) - 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