Lead capture software is used by companies to find new sales opportunities. Since most markets are very competitive, companies must discover new business opportunities ahead of the competition. Lead capture software is used by salespeople to identify new customers by using information gathered from various sources including direct from leads, sales reps, marketing practitioners, or customer support agents.
Capturing new business opportunities is only the first step in the sales process. In addition to lead capture software, companies need to use other lead generation solutions such as lead mining, lead scoring, and lead intelligence, as well as solutions like sales performance management and sales intelligence, to turn opportunities into actual sales.
To qualify for inclusion in the Lead Capture category, a product must :
Provide features to create and manage lists of potential customers based on information gathered about them
Allow users to capture leads using different types of devices and using multiple sources like email, website, social media, or events
Include options to easily export and import lead data to and from various formats like plain text, spreadsheets, etc.
Integrate with sales and marketing software solutions to transfer lead data between them
