Upland Second Street
Upland Second Street is an audience engagement solution that builds first-party marketing databases through customizable campaigns, AI-enabled interactive contests, and promotions. Second Street helps companies convert customers, grow revenue, and deliver proven ROI. Create smart and engaging interactive campaigns that capture actionable zero-party consumer insights and deliver proven, measurable ROI for your advertisers. Choose from over 1,000 ready to go customizable templates, and access Second Street LAB, an online customer portal filled with playbooks, best practices guides, and contest ideas. Second Street not only gives partners an extremely easy to use platform to do this on their own, but also helps ensure their success with expert strategy and support along the way.
Average Rating: 4.7/5.0
Total Reviews: 60
How Do G2 Users Rate Upland Second Street?
- Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.1/10)
- Data: 8.9/10 (Category avg: 8.6/10)
- Identification: 8.8/10 (Category avg: 8.6/10)
- Performance: 8.5/10 (Category avg: 8.8/10)
Who Is the Company Behind Upland Second Street?
- Seller: Upland Software
- Year Founded: 2010
- HQ Location: Austin, TX
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LinkedIn® Page: www.linkedin.com
802 employees on LinkedIn® - Ownership: NASDAQ:UPLD
- Total Revenue (USD mm): $291
Who Uses This Product?
- Top Industries: Marketing and Advertising, Broadcast Media
- Company Size: 48% Small, 35% Medium
What Do G2 Reviewers Say About Upland Second Street?
AI-generated summary from verified user reviews
Pros
- Users praise the responsive customer support of Upland Second Street, highlighting their quick and knowledgeable assistance.
- Users value the robust and reliable contest platform of Upland Second Street, ensuring smooth operations and excellent support.
- Users value the ease of use in Upland Second Street, enjoying robust functionality and intuitive design for contests and emails.
- Users find Upland Second Street's interface to be intuitive and easy to train, enhancing overall user experience significantly.
- Users value the time-saving setup of contests with Upland Second Street, ensuring smooth operations and efficiency.
Cons
- Users find missing features in Upland Second Street, particularly in analytics and email ad placements.
- Users find the poor design of Upland Second Street frustrating, as it lacks intuitiveness and slows down their workflow.
- Users report slow loading times which hinder performance, impacting the overall usability of Upland Second Street.
- Users report slow performance with Upland Second Street, causing concerns about efficiency and missing capabilities.
- Users find the email functionality lacking due to limited ad placement options and insufficient analytics tracking.
What Are Recent G2 Reviews of Upland Second Street?
"Support and Training make the product exceptional"
Rating: 4.5/5.0 stars
— Verified User in Broadcast Media
"Great platform for multiple uses."
Rating: 5.0/5.0 stars
— Jim D.

