Qualifio
Qualifio is the leading European first- and zero-party data collection platform for consumer brands. We enable marketing teams to gather actionable insights through interactive and gamified campaigns, creating personalised experiences that boost engagement and drive revenue. With Qualifio, brands can generate engagement across multiple digital channels via quizzes, games, polls, contests, and over 50 other interactive formats, without any technical skills. These engaging interactive campaigns, combined with powerful forms and opt-ins, empower them to collect first-party and zero-party data in compliance with the GDPR, supported by comprehensive statistics and seamless integrations. Over 400 companies worldwide use Qualifio, including Nestlé, L'Oréal, Unilever, Currys, Valencia CF, LolaLiza, Daily Mail Group, Vivendi and DPG.
Average Rating: 4.6/5.0
Total Reviews: 58
How Do G2 Users Rate Qualifio?
- Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.1/10)
- Data: 8.3/10 (Category avg: 8.6/10)
- Performance: 7.3/10 (Category avg: 8.8/10)
Who Is the Company Behind Qualifio?
- Seller: Ibexa
- Company Website:
- Year Founded: 1999
- HQ Location: Oslo, Norway
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Twitter: @IBEXA
2 Twitter followers -
LinkedIn® Page: www.linkedin.com
177 employees on LinkedIn®
Who Uses This Product?
- Top Industries: Marketing and Advertising, Sports
- Company Size: 60% Medium, 22% Small
What Do G2 Reviewers Say About Qualifio?
AI-generated summary from verified user reviews
Pros
- Users appreciate the ease of use of Qualifio, making campaign creation and management straightforward and efficient.
- Users value the ease of use and flexibility of Qualifio for creating engaging marketing campaigns quickly.
- Users value the customization options in Qualifio, allowing tailored experiences for various campaigns and platforms.
- Users find Qualifio extremely helpful for creating flexible marketing campaigns, enjoying its responsive customer service and user-friendly interface.
- Users value the flexibility and ease of creating marketing campaigns with Qualifio, enhancing their overall experience.
Cons
- Users note the need for better data exchange and accuracy, finding the Loyalty module less engaging than desired.
- Users find the lack of intuitive guidance in Qualifio complicates the process of accessing respondent data.
- Users find the learning curve steep for the Loyalty module, seeking more intuitive data access and user engagement.
- Users find limited customization frustrating, as they cannot manage data effectively without exporting for added notes.
- Users find the limited features of Qualifio restrict their ability to manage and annotate collected data effectively.
What Are Recent G2 Reviews of Qualifio?
"Qualifio Makes Campaign Creation Easy"
Rating: 4.5/5.0 stars
— Verified User in Retail
"Acceleration, inspiration, and measurable results"
Rating: 4.5/5.0 stars
— Verified User in Food & Beverages

