--- title: Privy Reviews meta_title: 'Privy Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 122 reviews by the users' company size, role or industry to find out how Privy works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 122 scale: '5' date_modified: '2026-08-04' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Privy Reviews **Vendor:** Privy **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.6/5.0 **Total Reviews:** 122 ## About Privy Privy is the most approachable, all-in-one e-commerce marketing platform for independent Shopify brands. Grow your business and supercharge your retention strategy with powerful list growth tools, email, and SMS — all backed by the dedicated support you deserve. LIST GROWTH Drive urgency, capture subscribers, convert more sales, and boost your average order value with endless customizable options such as: popups, free shipping bars, cross sells, Spin To Win, Landing Pages, and more. Leverage Privy's best-in-class audience targeting to take control of your on-site conversion strategy. EMAIL CAMPAIGNS Send on-brand, engaging emails to your entire list using our drag-and-drop editor. Tailor your messaging to segments of your audience based on shopping activity, engagement, and more. AUTOMATED FLOWS Trigger personalized emails based on the actions your customers take; launch Welcome, Abandoned Cart, Purchase Follow-Up, and Customer Winback Emails in minutes and watch the orders roll in. SMARTER SMS Inspire action with your mobile audience by sending SMS campaigns and automations. ## Privy Pros & Cons **What users like:** - Users commend Privy for its **excellent customer support** , highlighting accessible help and valuable marketing advice. (4 reviews) - Users find Privy extremely **easy to use** , allowing quick creation of marketing elements by any team member. (4 reviews) - Users praise the **helpful customer support** of Privy, valuing the knowledgeable assistance and marketing advice offered. (4 reviews) - Users praise **Privy's email marketing capabilities** , highlighting excellent customer support and impressive results in engagement and signups. (3 reviews) - Users find Privy to be **very user-friendly** , especially appreciating its easy email templates and seamless Shopify integration. (3 reviews) - Users value the **marketing efficiency** of Privy, benefiting from expert support and comprehensive functionality within Shopify. (2 reviews) - Templates Availability (2 reviews) - Affordable (1 reviews) - Automation (1 reviews) - Automation AI (1 reviews) **What users dislike:** - Users express frustration over **limited templates** and insufficient updates, leading to loss of work and confusion. (3 reviews) - Users find the **reporting issues** in Privy limiting, desiring more detailed insights for better targeting. (2 reviews) - Users desire **more campaign templates** , as the existing options can be confusing when creating emails. (2 reviews) - Users note that the **reporting lacks detail** , making it difficult to analyze subscriber engagement effectively. (1 reviews) - Users express frustration over **delays in template updates** , leading to loss of work and inadequate support from customer service. (1 reviews) - Email Issues (1 reviews) - Users find the **learning curve challenging** , as the layout takes time to adjust to before becoming intuitive. (1 reviews) - Limitations (1 reviews) - Limited Options (1 reviews) - Missing Features (1 reviews) ## Privy Reviews ### 1. Not happy at all. My templates are now useless after the latest update. **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** December 10, 2025 **What do you like best about Privy?** It used to be a user friendly platform before its most recent update. **What do you dislike about Privy?** Updates that impact templates and no notification provided to its users. An update was done and I lost so much of my work. My templates that I worked very hard to make, now useless according to a customer service representative. They advised me to create brand new templates. Unacceptable response. I will be seeking email services elsewhere. **What problems is Privy solving and how is that benefiting you?** At this time, it's created more problems for me with this product update that they recently made. Why fix something if it's not broken? Now I'm behind and playing catch up and having to create brand new templates from scratch because of this inconvenience. ### 2. Easy to use - highly intuitive and proven! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** October 15, 2021 **What do you like best about Privy?** The customization and functionality are impressive for an app of this cost. You can handle pretty much anything a larger customer contact platform can do, but all within the Shopify dashboard. **What do you dislike about Privy?** There are a couple of extra customizable features I would like to see, such as adding a custom font on a newsletter. **Recommendations to others considering Privy:** Don't spend money on the big platforms. You can do everything you need in privy with the help of the tech support team. **What problems is Privy solving and how is that benefiting you?** Recently implemented a workflow to have customers who redeem the discount on the signup to get an email to further register with our site. An issue weve had for years. ### 3. Love it! Easy To Use Email and Text **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Luxury Goods & Jewelry | Small-Business (50 or fewer emp.) **Reviewed Date:** October 12, 2021 **What do you like best about Privy?** I like the easy email templates. I have used other email systems that where not as user friendly **What do you dislike about Privy?** Only think I can't figure out on there is how to build a landing page. **Recommendations to others considering Privy:** I love the app. The only thing I'm not able to use it for is landing pages. **What problems is Privy solving and how is that benefiting you?** It started me with a text service and I didn't have that before. ## Privy Discussions - [Can an option be added to have a landing page linked to social media so followers can sign up for my list?](https://www.g2.com/discussions/can-an-option-be-added-to-have-a-landing-page-linked-to-social-media-so-followers-can-sign-up-for-my-list) - 1 comment, 2 upvotes - [How much does privy cost?](https://www.g2.com/discussions/how-much-does-privy-cost) - 2 comments - [View Privy pricing details and edition comparison](https://www.g2.com/products/privy/reviews?filters%5Bsentiment_snippet%5D=2190619&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-08-06+20%3A05%3A16+-0500&secure%5Bsession_id%5D=8a2a3d9b-ea10-460b-b532-8f745bfb1708&secure%5Btoken%5D=4e81bfe24c5a17d0735ce78721fcfb7c4d9f10fab4d5ece5795e730dad220461&format=llm_user) ## Privy Integrations - [Shopify](https://www.g2.com/products/shopify/reviews) ## Privy Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization - Conversion Rate Optimization - Multivariate Testing **Lead Generation** - Marketing Automation Integration **Templates** - Text and Themes - Stock Images - Proofing - Mobile Responsive **Text Messaging** - Bulk SMS - Text Scheduler - Personalization - Link Shortening - SMS Messaging - Scheduled Messaging - Chat/Messaging **Design and Customization** - Pre-Designed Templates - Pop-Up Types - No-Code Customization - Mobile Optimized **Lead Monitoring** - Features - Performance - Lead Capture **Agentic AI - Lead Capture** - Cross-system Integration - Proactive Assistance **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration - Third-Party Integrations - Real-Time Data - Social Marketing - Email Marketing - Multi-Channel Marketing - Conversion Tracking - ROI Tracking - Activity Tracking - Engagement Tracking - Campaign Segmentation - Search Marketing - SMS Marketing - Website Visitor Tracking **Edit** - Pre-Made - Build - HTML **Campaigns** - Targeting - Triggered Campaigns - A/B Testing - Analytics **Data Capture** - Websites - Social Media - Data **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting - Campaign Management - Workflow Management - Template Management **Logistics** - Analytics - Issues - Integrations - Shareable Link **Integrations** - CRM/Email Integrations - WCM Integrations - E-Commerce Integrations - Social Media Integrations **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising - Drip Campaigns - Multi-Campaign **SMS Platform** - QR Codes **Customization** - Forms - Templates - Integration - Social Media Integration **Generative AI** - AI Text Generation - AI Text Summarization **Generative AI** - AI Text Generation **Agentic AI - Vulnerability Scanner** - Autonomous Task Execution - Proactive Assistance **Additional Functionality** - Lead Segmentation - Conversion Tracking - Activity Dashboard - A/B Testing - AI Copilot - Pipeline Management - Drag & Drop - Reporting & Statistics - Multi-Campaign - Prospecting Tools - Customizable Fields - Lead Distribution - Event Triggered Actions - Engagement Tracking - Generative AI - Chat/Messaging - CRM - Email Marketing - Template Management - Lead Nurturing - Customizable Branding - Contact Management - Contact Database - Email Management - Real-Time Notifications - Customer Segmentation - Surveys & Feedback - Campaign Management - Activity Tracking - Alerts/Notifications - Data Extraction - Lead Notifications - Reporting/Analytics - Dashboard - Business Card/Badge Scanning - Lead Generation - Customer Database - Autoresponders - Lead Qualification - API - Forms Management - Visitor Tracking - Lead Management - Campaign Analytics - Search/Filter - Campaign Planning - Lead Scoring - Email Tracking - Drip Campaigns - Campaign Segmentation - Lead Verification/Validation - Source Tracking - Calendar Management - Reminders - Interaction Tracking - Opportunity Management - Sales Reports - Document Storage - Sales Trend Analysis - Monitoring - For Sales Teams/Organizations - Sales Forecasting - Workflow Management - Task Management **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics - Behavior Analytics - Real-Time Analytics - Campaign Analytics - Website Analytics - Visual Analytics - Sales Analytics **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations - Campaign Planning - Multi-Language **Agentic AI - Email Template Builder** - Autonomous Task Execution - Cross-system Integration **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation - Lead Generation - Content Management - Lead Management - List Management - Mobile Access **AI Automation - SMS Marketing** - AI SMS **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **AI Content Generation - SMS Marketing** - AI SMS **Additional Functionality** - Campaign Scheduling - Reputation Management - Polls/Voting - Compliance Management - Customer Segmentation - Landing Pages/Web Forms - AI Copilot - API - Text-to-Win - Mobile Coupons - Natural Language Processing - Customizable Templates - Drip Campaigns - Contact Management - Activity Tracking - Communication Management - Reporting/Analytics - Keyword Tracking - Multi-Campaign - Mass Texting - Interaction Tracking - Alerts/Notifications - Consent Management - Engagement Tracking - Open Rate Tracking - Generative AI - Automated Responses - Reporting & Statistics - Templates - Survey Builder - Contact Database - Real-Time Notifications - Customizable Fields - Reminders - Mobile Alerts - Automated Scheduling - Campaign Management - MMS - Event Triggered Actions - Mobile Keywords - Audience Targeting - Activity Dashboard - Template Management - Autoresponders - Survey/Poll Management **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - Social Media Integration **Additional Functionality** - Social Promotion - Customizable Branding - Monitoring - CRM - Reporting & Statistics - Live Chat - Customer Journey Mapping - Generative AI - Mass Texting - Drag & Drop - Email Templates - Automated Scheduling - Campaign Scheduling - AI Copilot - Social Media Monitoring - Activity Dashboard - Lead Capture - Customizable Templates - Marketing Automation - Event Triggered Actions - Marketing Calendar - Customizable CTAs - Multi-Channel Communication - Data Import/Export - Lead Qualification ## Top Privy Alternatives - [Omnisend](https://www.g2.com/products/omnisend/reviews) - 4.6/5.0 (1,208 reviews) - [Justuno](https://www.g2.com/products/justuno/reviews) - 4.3/5.0 (65 reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - 4.6/5.0 (1,313 reviews)