Privy Pricing Overview

Yes. According to G2 data, Privy offers a free plan with limited features. Users can upgrade to paid plans for additional capabilities. Visit the seller's official pricing page to compare plan options and features.

According to G2 data, Privy pricing in 2026 starts at $15.00 and can reach $45.00 depending on the selected plan. Pricing may vary based on billing terms or usage, so users should review the Privy's official pricing page for the most current details.

Based on G2 reviewer demographics, Privy's pricing is best suited for small businesses, particularly Shopify-based eCommerce stores in retail, food and beverages, apparel, and consumer goods. Nearly all G2 reviewers identify as small businesses with 50 or fewer employees, and most praise Privy's affordability and ease of use at that scale. The Displays plan suits merchants focused purely on list growth and on-site conversion, while the Email + SMS plan fits those wanting an all-in-one email marketing and automation solution. Mid-market businesses also appear in G2 reviews and tend to leverage Privy alongside other tools like Klaviyo for more advanced segmentation needs.

Privy offers a 15-day free trial that includes unlimited popups and flyouts for list growth, plus email sending capped at 100 recipients per day. Privy's paid plans remove these restrictions entirely. The Email + SMS plan, starting at $30.00/month, unlocks unlimited email sends, dynamic segmentation, automated flows, and an SMS add-on option. The Displays plan, starting at $24.00/month, adds exit intent, Spin To Win, advanced audience targeting, and Shopify product integrations. G2 reviewers frequently cite the send limit and feature restrictions as the primary motivators for upgrading, with several noting that paid features like abandoned cart automation and segmentation directly drove revenue growth.

Privy is broadly considered good value, particularly for small Shopify-based businesses. G2 reviewers frequently highlight that Privy delivers enterprise-level email capture and automation at an accessible price point, with multiple users reporting five- and six-figure revenue gains attributed directly to Privy campaigns. Some G2 reviewers do flag that costs rise as email lists grow, and a few note that Privy's pricing feels slightly higher than competitors like Klaviyo. However, the overwhelming majority of G2 reviews give high ratings alongside cost mentions, suggesting most users view Privy as a worthwhile investment. Newer businesses with limited traffic may find the pricing structure less favorable until their lists scale.