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Toast Reviews & Product Details

Toast Overview

What is Toast?

Toast is an all-in-one restaurant point of sale and management system that helps restaurants improve operations, increase sales, manage efficient teams and create a better guest experience. From handhelds and display screens to online ordering, email marketing and payroll, the entire Toast system works together to help restaurants delight their guests, do what they love, and thrive.

Toast Details
Product Website
Discussions
Toast Community
Languages Supported
English, Korean, Spanish, Chinese (Simplified)
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Product Description

An all-in-one restaurant POS, Toast keeps all your tech ingredients in one place, including restaurant loyalty, gift cards,_online ordering programs, and even restaurant customer data._

How do you position yourself against your competitors?

Toast will allow you to introduce modern, cloud-based technology designed to help you cut costs, increase revenue, improve the guest experience, and allow you to gain actionable business insight in real-time, from anywhere, at any time. With Toast, you will never have to pay for support contracts and you’ll receive software updates and new features on a monthly basis so you’ll always have the most up-to-date system and the newest features powering your restaurant.

Toast is a restaurant software company built from the ground up for restaurant operators and their guests. The Toast system and team will help your restaurant decrease costs, increase revenue through efficiency and customer retention, and provide you with reliable tools that help you to understand and optimize every facet of your business.


Seller Details
Seller
Toast
Company Website
Year Founded
2011
HQ Location
Boston, MA
Twitter
@ToastTab
9,941 Twitter followers
LinkedIn® Page
www.linkedin.com
6,003 employees on LinkedIn®
Ownership
NYSE: TOST

Erin G.
EG
Overview Provided by:

Recent Toast Reviews

Tammy O.
TO
Tammy O.Small-Business (50 or fewer emp.)
5.0 out of 5
"Toast in Review"
Having a feature for a successful foodservice operation on one platform. The ease, withthe POS. I had interest because of a government entity's int...
CW
Craig W.Small-Business (50 or fewer emp.)
5.0 out of 5
"Makes running a restaurant easier"
We use Toast for all of our restaurant needs. This includes POS, Payroll, Marketing and Invoices/Inventory. The way the system integrates everythin...
Melissa H.
MH
Melissa H.Small-Business (50 or fewer emp.)
5.0 out of 5
"Toast is the best!"
Toast is so easy to use, very user friendly and their customer service is very helpful.
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Toast Media

Toast Demo - Toast Go 2
Keep your business moving with Toast Go 2, our newest mobile handheld POS. Take orders and payments anywhere in the restaurant, streamline takeout with curbside payments, and keep your servers in-the-know with alerts when orders are ready. (And even more.)
Toast Demo - Hardware for Every Part of the Restaurant
Built for the rigors of the restaurant industry, Toast POS hardware solutions include printers, guest-facing display screens, tap-to-pay, and more.
Toast Demo - Hardware for Every Part of the Restaurant
Built for the rigors of the restaurant industry, Toast POS hardware solutions include printers, guest-facing display screens, tap-to-pay, and more.
Play Toast Video
Play Toast Video
Play Toast Video
Play Toast Video
Play Toast Video

Official Downloads

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Video Reviews

303 Toast Reviews

4.2 out of 5
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303 Toast Reviews
4.2 out of 5
303 Toast Reviews
4.2 out of 5

Toast Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for ToastQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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CW
Owner
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Toast?

We use Toast for all of our restaurant needs. This includes POS, Payroll, Marketing and Invoices/Inventory. The way the system integrates everything is so nice and we have so much information at our fingertips. Crucial for running in a low margin industry.

We also love their hardware. It seems Toast have really thought hard about how the POS and KDS systems work. We just installed a new KDS screen this week and it was actiually a joy to mount and get up and running. We had it ready to go in less than 30 minutes. It was just so easy.

Also, the online video libarary and support site is very good. Review collected by and hosted on G2.com.

What do you dislike about Toast?

Overseas customer service for ToastTab can be frustrating. It seems that Payroll and XTRAChef customer service is still mostly skilled US based people and good to work with. Review collected by and hosted on G2.com.

What problems is Toast solving and how is that benefiting you?

Onboarding people is a breeze with Toast Payroll. this saves time and money.

The POS system is great to work with and gives me a huge amount of data. This allows us to keep track of our P&L and margins.

The system works seamlessly offline. We can always accept payments.

XTRAChef makes inventory management and recipe costing easy. It is a pain to set up initially, but once all the info is there you get so much good information. Review collected by and hosted on G2.com.

Response from Carrisa Anderson of Toast

Hi Craig, Thank you for your detailed review! We’re glad to hear that Toast is making restaurant management easier for you and that you love the seamless integration and hardware. We appreciate your feedback on customer service and will keep working to improve. If you need any support, we’re here to help!

Joe B.
JB
Owner-Operator
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Toast?

The technology is pretty solid and built for restaurants. Review collected by and hosted on G2.com.

What do you dislike about Toast?

Big problem with after launch sales calls - install went mostly good except for the menu development - that person totally dropped the ball and only threw it together last minute before our menu consulting meeting. I could have done it myself so afterwards i went and tweaked it myself - but she was no help.

About a week after our "go live" date Henry Slate started calling me about trying to grow my business. Looking at LInked In it looks like he's in the growth sales team. By reading some reddit sites it looks like they try to sell you subscriptions (in addition to what you are quoted when you sign on) with various services that you really don't need. They offer trial basis, and cancelling/refunds are a nightmare according to these reddit posts I saw.

My issue is how shady they are in reaching the business to get you to subscribe after launching. I took a short vacation after launching as i was tied up with getting ready for the toast launch date for about a month. I told the sales guy Henry i'm on vacation leave me an email. I reached out to my onboarding rep and asked that they don't call my cell any more.

2 days later while i was still on vacation they called me again on my cell, i didn't answer the call fast enough so they data-mined my employee list and called a part time employee on her personal cell (since it was in her employee profile on toast) and she had to tell them it wasn't her decision to make (that employee was at her day job elsewhere).

My onboarding rep is pretending he doesn't know what goes on for sales after launch (which is a lie) and it's all one big game to increase revenue on the backs of small restaurants. Review collected by and hosted on G2.com.

What problems is Toast solving and how is that benefiting you?

Basic restaurant management. Review collected by and hosted on G2.com.

Response from Carrisa Anderson of Toast

Hi Joe, We’re sorry to hear about your experience and really appreciate your feedback. We’re here to support you and will follow up to ensure your concerns are addressed.

Open Discussions in Toast
Tammy O.
TO
COO ACQUISITION CONTRACT SALES
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Toast?

Having a feature for a successful foodservice operation on one platform. The ease, withthe POS. I had interest because of a government entity's interest in integrating the application to their system. However because TOAST is not FEDRAMP certified. The application was not picke up,. Review collected by and hosted on G2.com.

What do you dislike about Toast?

Its easy to work with there is no dislikes. Review collected by and hosted on G2.com.

What problems is Toast solving and how is that benefiting you?

Making Foodservice system easy. Review collected by and hosted on G2.com.

Response from Nicole Zuccaro of Toast

Thank you for sharing your positive experience with Toast! We appreciate your feedback and are glad to hear that you find the platform easy to use. We're sorry to hear about the issue with FEDRAMP certification. We understand the importance of this certification and will take your feedback into consideration for future improvements.

Dawnielle L.
DL
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Toast?

Ease of adding new items and making chages as needed quickly. Review collected by and hosted on G2.com.

What do you dislike about Toast?

Sometimes getting help from support can be a little frusterating. But they always seem to get it fixed in the end. Review collected by and hosted on G2.com.

What problems is Toast solving and how is that benefiting you?

It allows my customers to shop online, order delivery through Door Dash and so much more. It also allows me to input and update items quickly. The email canpaigns are great and really help to drive business. I have even had a customer thank me for sending out emails to remind them of us when they havent been in a while. Review collected by and hosted on G2.com.

Response from Carrisa Anderson of Toast

Thanks for the review Dawnielle !

Daniel C.
DC
Managing Partner
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Toast?

Easy to Update and Learn, feature rich, and has great tools to help restaurants thrive. Review collected by and hosted on G2.com.

What do you dislike about Toast?

It's very robust, so it takes some time and dedication to really maximize the POS, but the same is true for most good Systems. Managing modifiers can be tedious at times. Review collected by and hosted on G2.com.

What problems is Toast solving and how is that benefiting you?

Streamlined alot of front of house needs and back of house processes making it easier to create great guest experiences - guest management, order management, ticket times, order taking. Sales tracking. Review collected by and hosted on G2.com.

Response from Carrisa Anderson of Toast

Hi Daniel, Thank you for your thoughtful review! We’re thrilled to hear that you find Toast powerful. We appreciate your insights on the learning curve and managing modifiers; your feedback helps us improve. If you ever need assistance, we’re here to support you!

Michael C.
MC
CEO
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Toast?

Toast tab provides a user interface that is familiar and efficient, not to mention in line with the technology of today. Review collected by and hosted on G2.com.

What do you dislike about Toast?

The only downside that I can see is, there is a lack of some specific reporting around server, initiatives, or individual server performance as a pertains to menu. What I mean by that is like server contest, or server incentives, where we would like to look at specific performance over a period of time that is longer than a week. Review collected by and hosted on G2.com.

What problems is Toast solving and how is that benefiting you?

Toast tab provides a modern and forward way of providing a POS system that function seamlessly into every day restaurant operations, this results increased efficiency and productivity. The system is extremely stable and also results in less frustration and downtime when dealing with a point of sale. Review collected by and hosted on G2.com.

Response from Carrisa Anderson of Toast

Hi Michael, thanks for the 5-star rating and feedback. We'll be sure to pass this along to our team.

JF
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Toast?

The complete manual for all the various aspects of Toast POS. Information is at your fingertips as needed for every detail of the system. Customer support is always friendly and efficient to get you the answers you need. Like any softeware there are so many things available to our business. If we devoted one person to review and set up our system there is no doubt it use would double and triple. The integration was simple and supported. As each area is used there is a discovery every day of new reports, areas to change to assist in accounting, and ways to communicate to the managers and owners of the business. Looking forward to more and more implementation of all mentioned features. Review collected by and hosted on G2.com.

What do you dislike about Toast?

The search engine is time consuming to use unless you have spent time familiarizing yourself with the many areas of toastab.com. When searching for a specific way to change an area in the POS it provides links to where you find the information but the outlines and links are not direct to your key word search. A sample would be, the search engine Google highlights the "words" in your search to make for a fast view for the direction needed. This would be a more effective way to use the in depth manual available. A personal dislike is the sentence structure of the directions provided. The collumn titles you are looking for are mentioned in the sentence AFTER the subject such as "navigate to Printers and Cash Drawers by going to Payments on the left-hand navigational bar" instead of "navigate to PAYMENTS on the left hand navigational bar and SELECT Printers and Cash Drawers" I find this navigation backwards to follow. "You have arrived at your destination two blocks after the stop sign. After the stop sign continue two blocks and you will arrive at your destination. StopSign>Two Blocks> Destination Review collected by and hosted on G2.com.

What problems is Toast solving and how is that benefiting you?

Toasttab offers a more effective and efficient way to contain all management information and reporting in one place. It connects several programs as a CRM would do making management reporting as well as employee access simple to maintain. Review collected by and hosted on G2.com.

Response from Carrisa Anderson of Toast

Hi Jayne, thanks for your feedback!

MW
Owner/Manager
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Toast?

Toast has been a great partner in growing our business. The fact that they have great customer service is a huge plus. Review collected by and hosted on G2.com.

What do you dislike about Toast?

Customer service team members are not as knowledgeable as they could be and at times have provided information that contradicts others. Review collected by and hosted on G2.com.

What problems is Toast solving and how is that benefiting you?

Maintaining tabs when internet is out is a huge help. Review collected by and hosted on G2.com.

Response from Carrisa Anderson of Toast

Hi Matthew, thanks for the review! We've love for you to join us over at the new Toast community.

See how Toast improved
Verified User in Restaurants
UR
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Toast?

Can't say i like anything. its is a frustrating system overall. Review collected by and hosted on G2.com.

What do you dislike about Toast?

Toast Tab should make things easier, but everything is 5 times harder than it should be, and it takes multiple outreaches to get the most simple things done, and they are rarely correct even then. My address is incorrect, and I've reached out multiple times about it, and it's still incorrect in various parts of their system. Review collected by and hosted on G2.com.

What problems is Toast solving and how is that benefiting you?

Theortetically it is helping to solve payroll and payment collection at that time of sale. Review collected by and hosted on G2.com.

Response from Carrisa Anderson of Toast

Hi there, thanks for taking the time to share your feedback. We're sorry to hear that you've had this experience. We'll be reaching out to get this resolved.

Erin O.
EO
Bartender
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Toast?

The search bar feature to look up an item is extremely useful in a fast paced restaurant setting. Review collected by and hosted on G2.com.

What do you dislike about Toast?

I wish I could clearly see what my personal sales were at the bottom of the screen along with the tips I've received Review collected by and hosted on G2.com.

What problems is Toast solving and how is that benefiting you?

Toast creates a fast an efficient way for me to do my job and not have focus on the computer the entire shift and show my customers the attention they deserve. Review collected by and hosted on G2.com.

Response from Carrisa Anderson of Toast

Hi Erin, thanks for the review! Join our online community at community.toasttab.com!

See how Toast improved