Toast Reviews & Product Details

Toast Overview

What is Toast?

Toast is an all-in-one restaurant technology platform. Built specifically for restaurants, Toast brings together many solutions from integrated online ordering to gift card and loyalty programs to labor and sales reporting all on a mobile, cloud-based POS system. Toast helps you improve your operations, grow revenue, and get more business insight. Toast’s mission is to create the best possible restaurant guest experience by partnering with our customers to tackle the unique challenges of the restaurant environment.

Toast Details
Website
Discussions
Toast Community
Languages Supported
English, Spanish
Product Description

An all-in-one restaurant POS, Toast keeps all your tech ingredients in one place, including restaurant loyalty, gift cards,_online ordering programs, and even restaurant customer data._

How do you position yourself against your competitors?

Toast will allow you to introduce modern, cloud-based technology designed to help you cut costs, increase revenue, improve the guest experience, and allow you to gain actionable business insight in real-time, from anywhere, at any time. With Toast, you will never have to pay for support contracts and you’ll receive software updates and new features on a monthly basis so you’ll always have the most up-to-date system and the newest features powering your restaurant.

Toast is a restaurant software company built from the ground up for restaurant operators and their guests. The Toast system and team will help your restaurant decrease costs, increase revenue through efficiency and customer retention, and provide you with reliable tools that help you to understand and optimize every facet of your business.


Seller Details
Seller
Toast
Company Website
Year Founded
2011
HQ Location
Boston, MA
Twitter
@ToastTab
6,956 Twitter followers
LinkedIn® Page
www.linkedin.com
1,708 employees on LinkedIn®

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Owner/Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2 on behalf of the seller
General Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

Integrated online Ordering. Easy to use. Cloud Management Reporting Review collected by and hosted on G2.com.

What do you dislike?

1. Online Ordering does not fully replicate POS menu...unable to handle duplicate menu items in the same customer order. This is a big issue as it renders a key portion of my online menu (the combo plates) unworkable for the customer.

2. Customer Service is ridiculously understaffed...my staff and I have spent at times over and hour and a half waiting on phone call support for help

3. Our Sales guy just sent us whatever he wanted without confirming with me first. We got Guest Facing Displays as tabletop setups instead the hang-on the back of register versions like we needed. It was our first toast purchase and nobody asked us or clarified with us. And once you signed their contract there is no modification at all allowed...you're stuck with whatever the sales guy sent you

4. Implementation is a beast to complete: Our Implementation Manager failed to port our menu correctly. Was always making excuses not for showing up to previously scheduled meetings. And then when things were still wrong, told us we could do it ourselves as he was too busy to help us. He was so busy, that we had to "Go Live" with the new POS without him

5. Toast will lock you into a multi-year prepaid finance contract with an unrelated 3rd party so that after you sign the dotted line there is no flexibility in modifying your order. You're locked in at that point and you have to personally guarantee the contract with the 3rd party.

6. If you have multi-unit locations, there is no way using the Toast POS to have a standard universal menu. We have got 4 stores, and each time we adjust the menu we have do it 4 times. This results in additional risk in menu errors, and inconsistencies across the menus, and wastes a lot of time in menu maintenance across the enterprise. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

The biggest benefit we solved using Toast is having the Online Ordering integrated into the POS and having all management reporting in the Cloud Review collected by and hosted on G2.com.

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Open Discussions in Toast
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

I like Toast as it provides very feasible and considerable solutions, with a high level of progress, once an establishment decides to acquire the functions of this software, guaranteeing constant growth, I love this system, precisely because it is a All-in-one mobile POS server, which is responsible for providing the best experience to all new, loyal and loyal users of said business with services to the public, without excluding that one of the most peculiar characteristics apart from their interactions with customers in a way automatic, is that it offers a series of follow-ups for the realization of various reports, for a complete study of the progress at a general level, or rather the life cycle that a certain work property acquires. Review collected by and hosted on G2.com.

What do you dislike?

Since it is a software widely used by an extensive line of restaurants, it does not allow a main access, or rather a free trial to determine the safe and feasible use, for future users more strict in their work determinations, which is a problem since sometimes it cannot be what we need to solve the problems presented, which a free service for a long time to visualize the effectiveness of said program, would not be bad. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Toast is an ideal software for the use of restaurants, since all its functions are perfectly coupled to the need of these establishments in multiple points of view, from customer service, to billing and calculation of the income that is obtained. day after day, being a complete system in the branch of provision of services to the public, providing the best experience to each registered user, being recommended in large proportions, since it provides a complete function, which allows guaranteeing the drastic growth of these companies anonymous in most of their working senses. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We currently use Toast in our establishment, because it provides us with incredible functions, in which we can perform most of our work processes in a fast and automatic way in order to provide a unique experience thanks to the complete POS service that this system provides, Without excluding that in the same way, with this software, we have been able to achieve a more efficient and orderly registration and billing, since it offers an analytical program of the sales we acquire, payroll reports and among other multiple aspects, being ideal for us, since Since the beginning of its implementation, it has been possible to visualize a higher trait in the income obtained, improving our operations, considering a fluid and solid growth. Review collected by and hosted on G2.com.

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Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best?

It is now easy for us to manage our tables. Invoices can be split and the connection to our POS systems and their installation was very easy and quick. The reports are very accurate and informative. We can now see exactly which sales were generated on which day. Review collected by and hosted on G2.com.

What do you dislike?

In general, the connection works very well - sometimes there is a connection timeout and it is necessary to turn off all devices, otherwise we can no longer process payments. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We are very enthusiastic about the simplicity and can now process and record all card payments as well as cash payments. The breakdown by card provider in the reports is very good and we can also see if a transaction has been booked incorrectly or if there is still an open invoice that needs to be paid. Review collected by and hosted on G2.com.

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Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

The system is very clearly designed and also the adaptation to our needs worked without any problems. I also like the flexibility of the payments and the reports allow us to see the current status of the payments at any time. Review collected by and hosted on G2.com.

What do you dislike?

We wanted to install a label printer for the restaurant area, but unfortunately this was no longer compatible after the last update. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

With the tool, I and my employees can make the administration easier and more effective. The payment processing works perfectly and thanks to the reports we can see exactly whether all payments correspond to the statements. The acceptance and execution of payments is very fast. Review collected by and hosted on G2.com.

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Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

I am very enthusiastic about the accurate reports and we can also control the settlements very well. The acceptance and execution of payments is always satisfactory and there are never any errors. Review collected by and hosted on G2.com.

What do you dislike?

When splitting invoices, I can only enter them into the system as separate calculations - it would be better if I could then combine the respective payments. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

The tool makes our work easier in the administration and in the restaurant. We can coordinate the processes exactly and save time and personnel. The reports help us calculate our sales figures and are also used for our purchasing of goods. Review collected by and hosted on G2.com.

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Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best?

We can completely modify the seating arrangement. The restaurant manager works very well and offers many additional functions. The search tool is very good to sort the open invoices. Payments go through without problems. Review collected by and hosted on G2.com.

What do you dislike?

If there is something I do not like, it is probably the slightly higher price. But the tool is very mature in it's functions and works well. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

I can manage our restaurant completely with this tool - the payments are displayed correctly. Shared bills at one table are no longer a problem, also the rebooking of tips works fine. Review collected by and hosted on G2.com.

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Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best?

The software is well thought out - I can assign tables and create the table plan. Prices can be split and the connection with our ticket printer in the kitchen and at the cash desks works good. Review collected by and hosted on G2.com.

What do you dislike?

Discounts from bonus cards and for pick-ups from delivery services are a little harder to activate. It's not possible to create an additional, separate invoice-circle for this. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

I use it to better manage the restaurant administration (serving and taking orders). We also enter the stock level and with the help of the reports we can analyze which products are most needed and how the business is going. Review collected by and hosted on G2.com.

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AR
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best?

It's a workhorse of a platform. When properly configured, it does its job well as a employee-facing interface. Review collected by and hosted on G2.com.

What do you dislike?

As a guest-facing tool, it's clunky and inelegant. Additionally, some features are tucked away on the admin-side, making some implementations take longer (even with training or searching the help tools). There have been one or two times we've spoken with customer service/tech team and they actually didn't know how to fix a problem and needed to consult with someone else, days later, to fix a problem. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Don't expect the must beautiful guest experience with Toast. It's powerful and a workhorse when properly programmed. It does as it promises, but takes a LOT of initial startup effort and training. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Integrating gift cards with Toast was the best thing for our accounting department. The management of the day-to-day running of the restaurant using the POS plus the gift cards was a lifesaver. Review collected by and hosted on G2.com.

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Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

An intuitive system; I've learned a lot. Review collected by and hosted on G2.com.

What do you dislike?

It's expensive when you don't use it all Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

I've learned a lot about running a restaurant from Toast and the University. It makes tracking tips, hours and wages so easy. I also use it to assign tables and plan seating. The support staff is extremely helpful and patient. Making changes to the menu is a breeze which is good when you have frequent changes as we do. The inventory and sales reports help track and anticipate our food, beverage and staff needs. Review collected by and hosted on G2.com.

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Venture Partner
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

Team at Toast was very easy to work with, agile, and listed well to our needs. Software was intuitive and powerful all in one. Reporting and analytics were super helpful as we scaled and transformed business from year one to year two (pretty substantially). Review collected by and hosted on G2.com.

What do you dislike?

Pricing 'all in' was a bit higher than we expected and the handhelds were a bit more clunky / less than ideal and many servers ended up using notepads and terminals for speed / ease of use. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Encourage the use of their consultants on the set up / initial implementation especially if you are new to the industry. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

End to end business optimization, efficiency, planning, management. Real time transparency / optics to manage and modify operations while holding team accountable. Ability to manage staffing levels, as well as proper menu management were highlights. Additionally we had early troubles with ticket times in / out of the kitchen, so were able to use metrics and daily / weekly reports to lower ticket times by 50% from year one to year two by providing access and visibility to not only management, but the staff. Review collected by and hosted on G2.com.

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General Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

TOAST is like a happy marriage between Aloha and Micros. It has great programming capabilities, the POS interface is simple and straightforward, and the ability to add/change/delete items, prices, employees right from my phone is extremely convenient. Review collected by and hosted on G2.com.

What do you dislike?

There are some programming limitations. I don't love their reports, and they don't translate well to Excel files. I would also love to be able to better control and analyze inventory and P&Ls through the software and have it produce AvsT reports. As someone who is managing a 100-seat 50+ staff restaurant by myself, I don't have time to sit down and go through those numbers manually. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

TOAST is very responsive to customer service needs. Their chat platform is simple (I abhor talking on the phone), and you're chatting with a real person, not a robot. Often if they can't provide a solution to the current programming, I find that the issue is resolved within the next system update. Review collected by and hosted on G2.com.

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General Manager
Food & Beverages
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

This helped improve our efficiency at work tremendously. Not only is the functionality simple and easy to learn / train staff on, but they offer handheld devices that fit in your back pocket / server apron which allows me to carry more glasses in my hands. Customer service is always very responsive plus they have an online "university" with tips and videos to help solve your problem even faster. Review collected by and hosted on G2.com.

What do you dislike?

Understanding the reports can be a little difficult as the numbers don't always add up. If you cannot find the answer online and they have to escalate it to a high tier customer service rep, it can take a few days to hear back. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

It's worth the money for the handhelds alone. It's streamlined and cloud based which makes it incredibly easy to use. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

With Toast staff is able to log into multiple devices which helps us get through out line / ring people out much faster. Having the handhelds make staff more efficient as it fits in your pocket so you're able to clear tables faster. Review collected by and hosted on G2.com.

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Response from Jasmine Chan of Toast

Hi Jayelynn, Jasmine from Toast here. Thanks for the review. We're thrilled to hear you're loving your Toast Go's and have been taking advantage of Toast University!

Co-Owner
Restaurants
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

Toast is a modern, user-friendly, and nimble POS system with good customer service, hospitality-centered features, and fast performance. Review collected by and hosted on G2.com.

What do you dislike?

Toast could improve upon it's reporting. It can be difficult to assemble reports for date over date, or specific menu items, or long range time periods. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We use Toast at our three unique concepts to much success. We have a high-volume bar, a deli-market, and a bistro. Toast fits well into each location and has customizable features for each of the three. Review collected by and hosted on G2.com.

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UE
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

toast is a great platform that i strongly believe every restaurant should use. it is user friendly and easy to learn; this was the software used at the first restaurant i served at and is my favorite thus far. it allows for effective communication between FOH and BOH staff. the aesthetics are clean, simple, and easy to understand unlike other restaurant systems that are cluttered and disorganized. i miss my first serving job solely because of this system that was used. Review collected by and hosted on G2.com.

What do you dislike?

the servers tend to shut down sometimes, but that could be just a specific restaurant location problem. other than that, i honestly have no complaints. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

highly recommend!!! Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

the layout of the system is so organized and it’s easy to correct any server mistakes. everything is clear-cut which minimizes the confusion amongst staff, as everyone is on the same page thanks to this system. communication throughout the establishment flows so well with toast, and definitely makes everything a lot smoother. i love it. Review collected by and hosted on G2.com.

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Restaurant Manager
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Toast is a remarkable POS framework simple to set up, control on the fly, and track pertinent information. Toast has dependably been a key accessory for us and has helped us execute a POS game plan that passes on all convenience with a colossal measure of customization and blend options open to empower the business to create. Likewise, we have killed presenting different requests in the meantime. Truly it has improved the progression of administration all around. Client backing is likewise a major in addition to with this organization Review collected by and hosted on G2.com.

What do you dislike?

We had a couple of things that we didn't care for when we originally began however during that time they have begun actualizing updates so they have heard every one of our worries and highlights/features we all need to work. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Toast is as great or superior to anything I have utilized and their client administration is incredible. Likewise their estimating is aggressive. I am content with our decision of Toast. Simply attempt it - it is ideal for both enormous and independent ventures of any sort. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We are utilizing for time following and controls on limits/voids. Toast permits all dimensions of the board and staff to know about the business' wellbeing/objectives and add to them. Toast has made our client's experience requesting, simpler and quicker. Review collected by and hosted on G2.com.

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Bartender
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

It's easier to see as well as more up to date than Aloha. Review collected by and hosted on G2.com.

What do you dislike?

Too much going on. Too many steps just to ring in an order. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Still iffy if it'll be good for the future of the company. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

I just trained with it and mu anxiety is already sky high because of all the unnecessary extra steps and things to remember on top of remembering the order in the first place Review collected by and hosted on G2.com.

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Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

All our information is stored conveniently in one place. Sales reports, labor reports, discount tracker, AND an easy to use Point of Sale. Review collected by and hosted on G2.com.

What do you dislike?

Sometimes, we run into situations where a bit more customization would be useful. Also, when the system goes down without warning, chaos ensues. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We are able to count our drawers, track our performance, and clock in and out using the same program which cut costs for us and made everything more convenient. Review collected by and hosted on G2.com.

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Restaurant Supervisor
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

It's a simple to-utilize programming, with a set-up that takes into consideration numerous areas and matching up with stock to examine deals. Toast has created, and keeps on improving, a standout amongst the best POS stages we have experienced. Their help is first rate and they reliably treat our business as their very own augmentation. Toast has reliably been a key accomplice for us and has helped us execute a POS arrangement that conveys all usefulness that we were seeking after. There is a huge amount of customization and combination alternatives accessible to enable the business to develop. Review collected by and hosted on G2.com.

What do you dislike?

Nothing - this is an incredible framework with the exception of that at some point reaction time from Toast support is a little moderate making it trying when a developing issue emerges. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Toast is streamlined and enables you to shave hours off of work due the usability and with the programmed deals synopses sent day by day to our messages gave it wipes out a great part of the business review process. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Toast permits all dimensions of the executives and staff know about the business' wellbeing and objectives and add to them. Toast's Online Ordering Module which is associated with our site works immaculately. Clients request and pay online and their ticket flames to Kitchen at proper time dependent on their pickup time. We see quick profit for choices with respect to work costs regularly and we 're utilizing this data to develop our business. Review collected by and hosted on G2.com.

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Response from Jasmine Chan of Toast

Hi Donna, Jasmine from Toast here. I'm happy to hear you love our Online Ordering Module and see how Toast has enabled you to run your business more efficiently and successfully. We're excited to continue to help your restaurant thrive!

UR
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Toast works well and it's very customizable. Once you get the hang of it, it is really easy. Review collected by and hosted on G2.com.

What do you dislike?

I have found that it's not easy to learn on your own. It isn't as intuitive as other softwares like Aloha. You have to have someone to tell you where things are, as there are often hidden features that are required for the job. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Have someone in tech that can alter the program on demand and help troubleshooting in the beginning of use at the very least. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Modifying orders has been a lot easier, since we have used toast to costumize our modifiers to each specific item. Review collected by and hosted on G2.com.

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Response from Jasmine Chan of Toast

Hi there, Jasmine from Toast here. Thank you for your review! We appreciate your feedback as we are continuously working to improve our product.

UF
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Toast is user friendly and easy to learn, at least for what I use it for. I am a server so I use it for taking orders and cashing customers out, not managerial tasks. Review collected by and hosted on G2.com.

What do you dislike?

I don’t have any reasons to dislike toast. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

I think this is the perfect, most universally used software system for the service industry. if I were deciding which to use I would choose toast for its ease of use. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Toast saves time since everything is on its own button and I am not writing down orders and lengthy instructions. I can single tap and create an entire note in seconds. I especially love the mini toast handheld device. Review collected by and hosted on G2.com.

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UF
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

I like the color coated buttons for efficiency and the ability to hold a check and look up a check from months prior with the last 4 digits of a card Review collected by and hosted on G2.com.

What do you dislike?

The inability to hook up more than one drawer, so I cannot open the second drawer with the toast app and I have to do so manually and there is no Apple Pay Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Card reader problems, we had to disable chip reader and swipe only Review collected by and hosted on G2.com.

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AR
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

I love that you can put your menus and table arrangements on there. The employees are able to clock in and we can track their hours Review collected by and hosted on G2.com.

What do you dislike?

It needs to be a little more user friendly Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Tracking hours and changing the menu is easy Review collected by and hosted on G2.com.

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UF
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best?

Toast has a wonderful team that is able to adapt the software and customize it to fit your specific restaurant needs. Very responsive team at Toast. The offline mode is also a benefit that my old system did not have. Review collected by and hosted on G2.com.

What do you dislike?

Occasionally it can run slow but the team at Toast is helpful with any problems. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Toast has made the POS experience very user friendly. It is a clean interface. Many benefits compared to legacy systems. Review collected by and hosted on G2.com.

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Response from Jasmine Chan of Toast

Hi there, Jasmine from Toast here. We're happy you find our all-in-one POS system to be a solution that works to fit your business and to hear about your positive experience with the Toast team!

Professional photographer
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

I think Toast is a pretty good system. It makes the work a lot smoother when having to communicate with the kitchen and bar without having to go scream orders to them. Review collected by and hosted on G2.com.

What do you dislike?

I dislike the fact that it is not organized enough to make very quick requests. You have to search for everything. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Orders Review collected by and hosted on G2.com.

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Do you work for Toast?