Qualifio Reviews & Product Details

Qualifio Overview

What is Qualifio?

Qualifio is Europe's leading interactive marketing and data collection platform. It allows publishers, brands and agencies to easily create and publish viral interactions on websites, mobile apps and social media. Quizzes, polls, tests and 40+ other innovative formats allow them to collect data and to engage, grow and qualify their digital audiences. Qualifio enables editorial, marketing, CRM and sales teams to build and publish a wide array of interactive contents, in record time and at a reduced cost, with no IT knowledge. Qualifio is designed to be an integral part of its clients' data ecosystem. It easily integrates with other corporate IT tools such as CRM, CMS, e-mailing, Single Sign-On, Analytics, DMP or even payment systems. Qualifio is perfectly suited for media and brands with multiple brands and users. Along with an access to the online platform, it provides a highly responsive helpdesk, training and best practices workshops, as well as a Studio to build custom campaigns on behalf of clients.

Qualifio Details
Website
Languages Supported
Arabic, Czech, Danish, German, English, Finnish, French, Hebrew, Italian, Dutch, Polish, Portuguese, Russian, Spanish, Swedish, Turkish
Product Description

Qualifio is an engagement and data collection platform. It enables publishers, brands and agencies to easily create and publish viral interactions on websites, mobile apps and social media. Quizzes, polls, tests, animated games, multimedia galleries and other innovative formats allow them to collect data and to engage, grow, monetise and qualify their digital audiences.


Seller Details
Seller
Qualifio
Company Website
Year Founded
2011
HQ Location
Louvain-la-Nueve, Belgium
Twitter
@qualifio
1,336 Twitter followers
LinkedIn® Page
www.linkedin.com
69 employees on LinkedIn®

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Qualifio Reviews

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Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best?

Endless possibilities to create competitions that are all different from each other Review collected by and hosted on G2.com.

What do you dislike?

The limits of the forms do not allow you to start completing it one day and then leave it aside before coming back to it the next day to finalize it Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We have collected several hundred people who have subscribed to our newsletters using this tool. It also allows us to animate our community and increase our audience on our Facebook page. Review collected by and hosted on G2.com.

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Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

The multitude of possible features & UI. Review collected by and hosted on G2.com.

What do you dislike?

Limited survey functionality within the tool. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Qualifio comes in multiple shapes and sizes for both the more tech savvy and dummie users. So regardless of your experience with Qualifio or other platforms, this tool will show you the way.

Their support team always strives to aid you to a obtain the maximum possible result with your campaign. They are also willing to investigate feature ideas if and when you propose them.

The platform can be used either for engagement (to simply give your website visitors something 'to do') or for lead generation and database enrichment. For the former you increase your page views & time on site with anonymous campaigns. For the latter you can use identified campaigns synced directly into your CRM-platform. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We experienced a lot of difficulty with registration forms in the past for company events and on-site happenings. Qualifio has proven time and time again to provide the solution we need. Review collected by and hosted on G2.com.

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Freelance music reporter
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

Qualifio has a lot of options and is very easy to use. The possibilities are almost endless, for every idea there is a Qualifio solution.

I also like the fact that they are constantly developping new things.

The blog comes in handy for inspiration and best practices. When you are not sure about how to set up a new campaign it is the perfect way to get some inspiration from other companies.

You can also impliment Qualifio on your site, social media, newsletters etc without causing any problems, this is a big advantage.

The results for each campaign are easy to find and understand. It's good that you get the choice to see a detailed report or just a dashboard with the basic fact. The dashboard is easy to show colleagues who are not in the marketing department.

The Qualifio team is very eager to teach you how to use all the different tools. The training was effective, in just a few hours our marketing team learned all the basics of Qualifio. Review collected by and hosted on G2.com.

What do you dislike?

It has some bugs that causes problems from time to time. Sometimes it's hard to find out what causes the problem.

Qualifio has a good service team that can help you out in a short amount of time. So it won't affect your campaign. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Qualifio is very good developed and future proof. The set up goes very fast and every teammember can use it.

You will see results in no time. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

It's perfect to engage your audience and get leads. In a very short time you can get the desired goals. Review collected by and hosted on G2.com.

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AF
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

Qualifio is offering to us opportunities to engage with our consumers. First because the solution is very easy to use and we can gain time to set up our campaigns. There is a lot of ideas they share also on their website and we can follow the results in real time. Secondly behind the solution, there is a read team of experts who are very reactive and proactive. Review collected by and hosted on G2.com.

What do you dislike?

For the moment Qualifio is not connected to our other solutions yet. So we are working with the Qualifio team to be able to plug Qualifio to our CTM. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

This is a solution to test because this is user friendly and even someone who do not know how to code can create nice campaign with Qualifio. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

1. Gain of time: We gain a lot of time though Qualifio to set up our campaigns. This allow us to be more fast than before though smooth processes.

2. Test and improve: We can very easily test different type of campaign and see via the results which type answer the most to our consumers and to the brand objectives

3. Inspiration & expertise: We get also inspiration and recommendations based on previous campaigns set up by Qualifio for other clients and their expertise Review collected by and hosted on G2.com.

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AP
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

- Easy-to-use Campaign creator

- Endless Creative Possibilities on a campaign-level

- Extensive reporting opportunities: dashboards, data exports, etc.

- Scalable solution: easy to copy-paste and relaunch campaigns in different languages

- Great Support & Account team Review collected by and hosted on G2.com.

What do you dislike?

- Limit of 9 Profiles per campaign. This is unfortunately a treshold in the case of complex campaigns that require to branch & merge multiple small campaigns.

- On a campaign-level the creative possibilities are endless, however on a question level creative possibilities are rather limited. For example not possible to make a "slider" where a consumer can position himself on a sliding scale. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Give it a try! You'll be amazed about how quick and easy it is to setup your first campaign. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

- Skin Consultation Tool

- Segmentation of Database

- Profiling of consumers and enhancing of CRM profiles

- Increased amount of Database opt-ins

- Close to consumer / 1-on-1 Interaction

- Sales uplift Review collected by and hosted on G2.com.

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Digital Lead Specialist
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

Qualifio is a great tool for collecting leads in an easy and cheap way. As soon as the setup is done it is very easy and fast to create effective campaigns. Review collected by and hosted on G2.com.

What do you dislike?

As everything is based on some predefined campaign types, there are some limitations to the tool; the personality test especially. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

If you need to make many lead campaigns easily and fast, Qualifio is a great choice. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We can very easily make new lead generating activities. It only requires very little educations, so everyone in the organisation can, if necessary, make these campaigns. We have already gathered thousands of leads spread out on hundreds of different campaigns. Review collected by and hosted on G2.com.

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UI
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

Qualifio is the soltuion for any maketer willing to collect qualitative first party data.

But you do much more that simply collecting data you can thanks to the wide variaty of template build a strong unerstanign of your customers.

Add to this the fact that adding a big gaificaitn is always a good way to maintain a healthy database Review collected by and hosted on G2.com.

What do you dislike?

Some times you need to think your process a bit differently but with the support of the Qualfio team you always come to a win win relation and a succesful project Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Have chat with them and you will notice that although they are a saas platform their human touch make all the difference Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Collecting data

Engaging audiances

Maintaining a good database quality Review collected by and hosted on G2.com.

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AE
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

Easy of use : to create, manage and publish campaign

Possibility to create campaign without coding knowledge

Connection with our CRM tools

Review collected by and hosted on G2.com.

What do you dislike?

Campaign's personalization have its limits (without css / js)

Analytics KPI are limited Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Inform your key contact if they are interested in this tools before its implementation Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Centralization of data collection campaigns

Personalization of data collect forms and opt-ins Review collected by and hosted on G2.com.

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Intern
Computer Networking
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

The fact that we are provided with so many opportunities to engage with the communities, which is very important for us as it is a major part of our division. One of the best things is that it provides features to send mass surveys, quizzes, interactive game-quizzes to collect data. Review collected by and hosted on G2.com.

What do you dislike?

Filling out the boxes to create a form or a quiz just takes a very long time because of the numerous fields to fill. It would also be nice if there were more types of data fields to be collected. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

As a campaign management product, Qualifio is definitely worth a go. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

I use it as a part of the Division of Student Affairs to collect survey information for students, generate quizzes and launch campaigns. This provides pretty good CRM features, so I do quite like it. Review collected by and hosted on G2.com.

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AT
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

Support and the follow-up of the team. Qualifio is the easiest tool to make contest. Review collected by and hosted on G2.com.

What do you dislike?

It lacks some games but they're working on it, so all good! Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We can connect more data than if we only push a game on our social media. Review collected by and hosted on G2.com.

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AW
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

You have too much options for create polls as well as personalize it (wallpapers, etc). Review collected by and hosted on G2.com.

What do you dislike?

There is a problem doing polls with complex answers, but nothing important. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Making polls and publishing draws for our customers. Review collected by and hosted on G2.com.

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