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Qualifio Reviews & Product Details

Qualifio is the leading European first- and zero-party data collection platform for consumer brands. We enable marketing teams to gather actionable insights through interactive and gamified campaigns, creating personalised experiences that boost engagement and drive revenue. With Qualifio, brands can generate engagement across multiple digital channels via quizzes, games, polls, contests, and over 50 other interactive formats, without any technical skills. These engaging interactive campaigns, combined with powerful forms and opt-ins, empower them to collect first-party and zero-party data in compliance with the GDPR, supported by comprehensive statistics and seamless integrations. Over 400 companies worldwide use Qualifio, including Nestlé, L'Oréal, Unilever, Currys, Valencia CF, LolaLiza, Daily Mail Group, Vivendi and DPG.

Product Website

Seller

Qualifio

Languages Supported

German, English, French, Italian, Dutch, Spanish

Product Description

Qualifio is an engagement and data collection platform. It enables publishers, brands and agencies to easily create and publish viral interactions on websites, mobile apps and social media. Quizzes, polls, tests, animated games, multimedia galleries and other innovative formats allow them to collect data and to engage, grow, monetise and qualify their digital audiences.

Overview by

Anastasia Babatzikis (Digital Marketing Officer)

Discussions

Qualifio Community

Value at a Glance

Averages based on real user reviews.

Time to Implement

3 months

View More Pricing Information

Qualifio Media

How our platform looks like.

On the left, a sampling campaign launched by L'Oréal, and on the right, an interactive member portal launched by Clermont Foot 63.

A quiz launched by Unilever for their brand Ben&Jerry's.

Qualifio Demo - A member portal bringing together all the Clermont Foot 63 campaigns, like a wheel of fortune for supporters, with a points and levels system.

A member portal bringing together all the Clermont Foot 63 campaigns, like a wheel of fortune for supporters, with a points and levels system.

A co-branded obstacle run game launched by Club Employés.

A member portal launched by Moulinex rewarding customers for all their interactions with the brand.

Qualifio explained in 84 seconds, or how you can collect actionable data through interactive and gamified experiences!

Official Downloads

(3)

edit

L'Oréal EMEA: a data collection strategy that is worth it

Unilever: from lead generation to consumer conversion and engagement

Groupe SEB: engagement, qualification and personalisation

Qualifio Reviews (52)

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Carina P.

Marketing Manager

Mid-Market (51-1000 emp.)

11/12/2024

"Great gamification tool with a LOT of possibilities"

5/5

What do you like best about Qualifio?

All the different options for setting up games and interactions - very easy to get started Review collected by and hosted on G2.com.

What do you dislike about Qualifio?

The first time is was a bit difficult to find all data on respondants - it was not that intuiative. Review collected by and hosted on G2.com.

Michèle P.

Digital Content Writer

Small-Business (50 or fewer emp.)

7/29/2022

"The easies and most fun way to create campaigns"

5/5

What do you like best about Qualifio?

Qualifio is very easy to work with: the campaigns are built in different steps, everything is explained very well, and there is also a great FAQ page to help you with any problems you might have. If there is still something you can't find the answer to, or you are unsure about, then there is the Qualifio Support Team who always answer very quickly, they are very friendly and helpful. I have learned so much in, on and about Qualifio in an educational yet "playful" way over the last year and a half. Would definitely recommend it! Review collected by and hosted on G2.com.

What do you dislike about Qualifio?

Sometimes small bugs occur (but they are always solved quickly). When you make a change in a campaign, it can also take a while before the change is visible in your preview, which can sometimes be a bit annoying. Review collected by and hosted on G2.com.

What problems is Qualifio solving and how is that benefiting you?

All the different steps needed on a (basic) campaign page are accessible in the same platform. It is very easy to create complete campaigns with a good look and feel that are easy to use for consumers. The Qualifio Support Team is also always very quick with answers/updates in case there is an issue. It's a nice platform to work in a time saving way. Review collected by and hosted on G2.com.

Johannes F.

Digital Lead Specialist

Mid-Market (51-1000 emp.)

7/9/2019

"Great product - easy to use"

4.5/5

What do you like best about Qualifio?

Qualifio is a great tool for collecting leads in an easy way. As soon as the setup is done it is very easy and fast to create effective campaigns. Qualifio has a lot of different campaign types and despite the many different features and options it is very user-friendly. Review collected by and hosted on G2.com.

What do you dislike about Qualifio?

As everything is based on some predefined campaign types, there are some limitations to the tool; e.g. some question types cannot be used to award points in a quiz, even though it seems like an obvious idea to do. Also handling multilingual campaigns is not optimal yet. Review collected by and hosted on G2.com.

Recommendations to others considering Qualifio:

If you need to make many lead campaigns easily and fast, Qualifio is a great choice, and the best I have yet to see on the market. Review collected by and hosted on G2.com.

What problems is Qualifio solving and how is that benefiting you?

We can very easily make new lead generating activities. It only requires very little educations, so everyone in the organisation can, if necessary, make these campaigns. We have already gathered thousands of leads spread out on hundreds of different campaigns. Review collected by and hosted on G2.com.

Isabelle V.

Communication & Relational Coordinator

Small-Business (50 or fewer emp.)

7/14/2022

"Great service, easy to use, only remarque: no new games"

4/5

What do you like best about Qualifio?

service, easy to use, multiple possibilities, easy to share on social media, easy to analyse results

Very big thank you to Justine who is always quick to replay and to give excellent advice. Review collected by and hosted on G2.com.

What do you dislike about Qualifio?

There seem to be not a lot of new features or games. We don't really mind, but maybe our clients will think it is always the same games.

We don't have any other things to dislike. Review collected by and hosted on G2.com.

Recommendations to others considering Qualifio:

Don't hesitate to contact the client service, especially in the beginning when you are still figuring out how to use it. Review collected by and hosted on G2.com.

What problems is Qualifio solving and how is that benefiting you?

more interaction with our customers or customers to-be

more fun interaction

easy analysing, so we use qualifio to achieve certain goals and to fall back on the data Review collected by and hosted on G2.com.

Samantha L.

Campaign Lead

Small-Business (50 or fewer emp.)

8/3/2022

"User friendly tool with many options!"

4.5/5

What do you like best about Qualifio?

- Easy to use

- Nice helpdesk & accountmanager

- Lot's of options Review collected by and hosted on G2.com.

What do you dislike about Qualifio?

Some logical things are not implemented yet:

- When changing the address form, there is a bug that all the campaigns with this form are missing some info

- An option to have the form fixed on a country setting would be great or excluding some countries

Also an automatic address validation would be nice but you need to pay for it while i think that it is quite a basic need :) Review collected by and hosted on G2.com.

Nikita B.

Head of Digital products

Mid-Market (51-1000 emp.)

7/15/2022

"Easy to use service with lots of various formats to engage with your audience"

5/5

What do you like best about Qualifio?

Great service with lots of different formats to engage with your audience more interactively, very easy to use and create new games and campaigns. We have been using Qualifio for 2 years now and it has helped us significantly to attract lots new registrations in our CRM system. Review collected by and hosted on G2.com.

What do you dislike about Qualifio?

Would be great to have even more formats and more social media integrations. Review collected by and hosted on G2.com.

Cecilia J.

Key Account Manager

Mid-Market (51-1000 emp.)

7/12/2022

Business partner of the seller or seller's competitor, not included in G2 scores.

"ClearOn Partner"

4/5

What do you like best about Qualifio?

The easy engagement and interactive game formats that cab easily collect 0-1part data which can be used for retargeting purposes in a GDPR compliant way. Further, the interface/user experience is going in the right direction for the ClearOn purposes and the FMCG brands in Sweden Review collected by and hosted on G2.com.

What do you dislike about Qualifio?

Sometimes long lead-times with helpdesk and not easily explained which games that who have specific features or not. The latter would make it easier if its clearly stated in the Briefing formats. Review collected by and hosted on G2.com.

What problems is Qualifio solving and how is that benefiting you?

Providing high-quality engaging formats where brands can ensure interactions and reward their shoppers with coupons and collect data. As for ClearOn those types of Services had not been possible before entering a partnership with Q. As Coupon and Sales Promotion for instore activation it has widened our portfolio for the FMCG brands. Review collected by and hosted on G2.com.

simon g.

assistant digital marketing manager

Mid-Market (51-1000 emp.)

7/15/2022

"We are using qualifio since a few month and I have to say that we really love it !"

5/5

What do you like best about Qualifio?

qualifio is very intuitive to use, the templates are very clear and it's very nice for a marketeer that knows nothing about code. Finally, we are able the create the interactive modules that we've always wanted to create and all without code knowledge. Review collected by and hosted on G2.com.

What do you dislike about Qualifio?

nothing negative to say about qualifio, the only issue is the lack of time we have to implement all our ideas Review collected by and hosted on G2.com.

María Paula G.

International Field Marketing Manager

Mid-Market (51-1000 emp.)

7/12/2022

"Its very intuitive and a great way to connect with clients"

5/5

What do you like best about Qualifio?

The studio team is super helpful, and re always ready to help you fix any problem you have. Review collected by and hosted on G2.com.

What do you dislike about Qualifio?

as much as it's super customizable, some features should, like tracking scores across users. Review collected by and hosted on G2.com.

Recommendations to others considering Qualifio:

I think the most important part is being patient whilst you lear how to use the tool, as with everything it has a learning curve, but once you do its very very useful! Review collected by and hosted on G2.com.

What problems is Qualifio solving and how is that benefiting you?

it gives us a creative way to connect and engage clients while they're having fun! Review collected by and hosted on G2.com.

Pasquale E.

Consumer Engagement Program Manager - IT Europe

Enterprise (> 1000 emp.)

7/26/2022

"A user friendly tool to collect data and enrich your DB"

5/5

What do you like best about Qualifio?

Qualifio is a very user friendly tool that allows brands to easily and quickly create data capture campaigns and engage the audience with Games, Quiz, Contest, etc... Thanks to the solution brands and companies can achieve their objectives in terms of DB growth by leveragind a relieble source of acquisition Review collected by and hosted on G2.com.

What do you dislike about Qualifio?

There should be more and more focus on building features to avoid fraud activities by excluding the participation of "spammers", like excluding participants based on Geo localization. Review collected by and hosted on G2.com.