# Qualifio Reviews **Vendor:** Ibexa **Category:** [Sweepstakes Software](https://www.g2.com/categories/sweepstakes) **Average Rating:** 4.6/5.0 **Total Reviews:** 58 ## About Qualifio Qualifio is the leading European first- and zero-party data collection platform for consumer brands. We enable marketing teams to gather actionable insights through interactive and gamified campaigns, creating personalised experiences that boost engagement and drive revenue. With Qualifio, brands can generate engagement across multiple digital channels via quizzes, games, polls, contests, and over 50 other interactive formats, without any technical skills. These engaging interactive campaigns, combined with powerful forms and opt-ins, empower them to collect first-party and zero-party data in compliance with the GDPR, supported by comprehensive statistics and seamless integrations. Over 400 companies worldwide use Qualifio, including Nestlé, L'Oréal, Unilever, Currys, Valencia CF, LolaLiza, Daily Mail Group, Vivendi and DPG. ## Qualifio Pros & Cons **What users like:** - Users appreciate the **ease of use** of Qualifio, praising its flexible setup for contests and excellent customer support. (4 reviews) - Users appreciate the **convenience** of Qualifio for its user-friendly platform and easy campaign management. (2 reviews) - Users love the **customization options** in Qualifio, enabling tailored experiences for various campaigns and platforms. (2 reviews) - Users appreciate the **easy setup** of Qualifio, enabling quick and flexible creation of various marketing campaigns. (2 reviews) - Users praise Qualifio for its **ease of use** , flexibility in creating campaigns, and excellent customer support. (2 reviews) - Users love the **ease of setup** for games and interactions with Qualifio, allowing for quick and simple engagement. (2 reviews) - User Experience (2 reviews) - Accurate Data (1 reviews) - Business Development (1 reviews) - Campaign Management (1 reviews) **What users dislike:** - Users find the **learning curve steep** , making initial data retrieval and navigation less intuitive and engaging. (2 reviews) - Users find the **user interface not intuitive** , making it challenging to access data and engage effectively. (2 reviews) - Users find the **data accuracy** in Qualifio lacking, hoping for improved integration and reporting with their databases. (1 reviews) - Users find the **lack of guidance** in navigating respondent data somewhat challenging and not very intuitive. (1 reviews) - Users find the **limited customization** of Qualifio restricts their ability to manage and annotate collected data effectively. (1 reviews) - Limited Features (1 reviews) - Limited Resources (1 reviews) - Missing Features (1 reviews) - Users find **navigation problems** with Qualifio, making it challenging to locate respondent data efficiently. (1 reviews) - Poor Reporting (1 reviews) ## Qualifio Reviews ### 1. Acceleration, inspiration, and measurable results **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Enterprise (> 1000 emp.) **Reviewed Date:** July 16, 2019 **What do you like best about Qualifio?** Qualifio is an extremely intuitive platform that allows you to quickly create interactive and engaging campaigns without relying on technical teams. The templates are varied, flexible, and perfectly suited for CRM activations. The Qualifio team regularly shares examples of campaigns, which are a source of inspiration for our campaigns as well. I particularly appreciate the ease of duplication, advanced customization, and the reliability of the platform, even during traffic peaks. **What do you dislike about Qualifio?** Some features could be smoother, particularly in the campaign management interface in multiple languages. The Qualifio team is continuously improving the platform, so this could evolve. **Recommendations to others considering Qualifio:** This is a solution to test because it is user-friendly, and even someone who does not know how to code can create a nice campaign with Qualifio. **What problems is Qualifio solving and how is that benefiting you?** Thanks to Qualifio, we were able to: - significantly increase audience engagement, - collect first-party data smoothly and compliantly, - offer fun and tailored experiences for our campaigns, - work more efficiently with a stable and fast tool. ### 2. User-friendly platform with excellent support **Rating:** 5.0/5.0 stars **Reviewed by:** Tim B. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 22, 2026 **What do you like best about Qualifio?** I love the user-friendliness of Qualifio, as well as the possibilities the platform offers. Especially the incredibly fast support department is a huge advantage; they come up with a solution within half an hour if there is a problem. Additionally, I appreciate that Qualifio always continues to innovate and offer new campaign types, involving their customers to make the right choices. Everything also looks very good and the possibilities are very broad. **What do you dislike about Qualifio?** Nothing, really very satisfied with the platform! **What problems is Qualifio solving and how is that benefiting you?** I use Qualifio to easily and user-friendly set up campaigns such as contests, quizzes, and games that ensure engagement with users. The platform offers many possibilities and the campaigns look good. ### 3. The ideal tool for engagement and personalization **Rating:** 4.0/5.0 stars **Reviewed by:** Daphné R. | CRM project manager **Reviewed Date:** February 11, 2026 **What do you like best about Qualifio?** I really like the agility and customization possible with Qualifio. We have several brands with very distinct worlds, and each of our operations has charted DNAs that we can easily maintain. Finally, setting up activations via Qualifio is simple and allows for quick implementation. The initial installation of Qualifio was also very simple and fast. **What do you dislike about Qualifio?** For our particular case, we would like the dashboards to be even more developed in order to conduct more in-depth analyses of the collected data. On the loyalty program side, to be able to have customer profiles that gather all the information. **What problems is Qualifio solving and how is that benefiting you?** Qualifio has increased engagement in our newsletters and allows us to maintain the activity of our database with varied content such as contests. It also brings agility and personalization, facilitating the quick implementation of activations. ### 4. Flexible, User-Friendly Platform with Excellent Support **Rating:** 4.5/5.0 stars **Reviewed by:** David W. | AdTech / MarTech (CRM Technology) Manager **Reviewed Date:** February 17, 2026 **What do you like best about Qualifio?** I really appreciate Qualifio for creating marketing campaigns, especially contests, with ease and flexibility. It offers different types of contest possibilities and templates, which are key to the success of our campaigns. The pre-defined data collection forms and the ability to obtain consents for GDPR compliance are very valuable. I also value the nice user experiences it proposes over static forms. The secure export of data to our internal systems is a plus. Moreover, their quality of service is very high; they are very responsive to our demands, making Qualifio a great partner to work with. **What do you dislike about Qualifio?** no point I dislike **What problems is Qualifio solving and how is that benefiting you?** Qualifio offers enjoyable user experiences and flexibility for creating contests. It supports secure data export to our systems and helps collect consents for GDPR compliance. ### 5. A very engaging and interactive platform for our users **Rating:** 4.0/5.0 stars **Reviewed by:** Frédéric C. | Loyalty Manager **Reviewed Date:** February 11, 2026 **What do you like best about Qualifio?** I like that Qualifio is a user-friendly platform, making it widely accessible across all of our company. I also appreciate the gamified experience and the ability to deliver personalized content. It's great that it can be easily embedded on our platforms. Newcomers can be trained within a few hours, which is very efficient. I love that we can really customize the experience depending on the type of quiz and type of website, and that we can experiment with different gamified formats. **What do you dislike about Qualifio?** The Loyalty module could be a bit more easy to use and more engaging for our audience. We should also have better exchange of data and reporting with our database. **What problems is Qualifio solving and how is that benefiting you?** Qualifio helps us engage our audience, collect zero party data, and qualify profiles effectively. ### 6. Easy-to-Use Interface, Great Features, and Swift Customer Support **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Enterprise (> 1000 emp.) **Reviewed Date:** February 13, 2026 **What do you like best about Qualifio?** The interface is very easy to use, the features are great, and the customer service team always responds swiftly. **What do you dislike about Qualifio?** There isn’t much room to manage the data we’ve collected. With forms, my colleagues would like the option to add notes to each entry, but right now they always have to export the data in order to do that. **What problems is Qualifio solving and how is that benefiting you?** Qualifio gives us an easy way to organise contests, set up forms, and acquire data all in one place, with a solid integration that lets us transfer that data to our own database. ### 7. Wide Product Range, Responsive Teams, and Modern Designs **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Mid-Market (51-1000 emp.) **Reviewed Date:** February 20, 2026 **What do you like best about Qualifio?** A wide range of products, with responsive and agile teams, plus modern, up-to-date designs. **What do you dislike about Qualifio?** Not much AI is used in game creation processes yet. **What problems is Qualifio solving and how is that benefiting you?** It offers turnkey games that are accessible across the full 360° of the customer journey, and they’re easy to create in seconds. They also respond well to our data strategies, personalizations, and customer journey animations. ### 8. Great gamification tool with a LOT of possibilities **Rating:** 5.0/5.0 stars **Reviewed by:** Carina P. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 12, 2024 **What do you like best about Qualifio?** All the different options for setting up games and interactions - very easy to get started **What do you dislike about Qualifio?** The first time is was a bit difficult to find all data on respondants - it was not that intuiative. **What problems is Qualifio solving and how is that benefiting you?** Qualifio helps us collecting information on potential customers and get them to interact with our brand. The make sure we have marketing permission to get in contact with prospects. ### 9. The easies and most fun way to create campaigns **Rating:** 5.0/5.0 stars **Reviewed by:** Michèle P. | Digital Content Writer, Small-Business (50 or fewer emp.) **Reviewed Date:** July 29, 2022 **What do you like best about Qualifio?** Qualifio is very easy to work with: the campaigns are built in different steps, everything is explained very well, and there is also a great FAQ page to help you with any problems you might have. If there is still something you can't find the answer to, or you are unsure about, then there is the Qualifio Support Team who always answer very quickly, they are very friendly and helpful. I have learned so much in, on and about Qualifio in an educational yet "playful" way over the last year and a half. Would definitely recommend it! **What do you dislike about Qualifio?** Sometimes small bugs occur (but they are always solved quickly). When you make a change in a campaign, it can also take a while before the change is visible in your preview, which can sometimes be a bit annoying. **What problems is Qualifio solving and how is that benefiting you?** All the different steps needed on a (basic) campaign page are accessible in the same platform. It is very easy to create complete campaigns with a good look and feel that are easy to use for consumers. The Qualifio Support Team is also always very quick with answers/updates in case there is an issue. It's a nice platform to work in a time saving way. ### 10. Great product - easy to use **Rating:** 4.5/5.0 stars **Reviewed by:** Johannes F. | Digital Lead Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** July 09, 2019 **What do you like best about Qualifio?** Qualifio is a great tool for collecting leads in an easy way. As soon as the setup is done it is very easy and fast to create effective campaigns. Qualifio has a lot of different campaign types and despite the many different features and options it is very user-friendly. **What do you dislike about Qualifio?** As everything is based on some predefined campaign types, there are some limitations to the tool; e.g. some question types cannot be used to award points in a quiz, even though it seems like an obvious idea to do. Also handling multilingual campaigns is not optimal yet. **Recommendations to others considering Qualifio:** If you need to make many lead campaigns easily and fast, Qualifio is a great choice, and the best I have yet to see on the market. **What problems is Qualifio solving and how is that benefiting you?** We can very easily make new lead generating activities. It only requires very little educations, so everyone in the organisation can, if necessary, make these campaigns. We have already gathered thousands of leads spread out on hundreds of different campaigns. ### 11. Great service, easy to use, only remarque: no new games **Rating:** 4.0/5.0 stars **Reviewed by:** Isabelle V. | Communication & Relational Coordinator , Small-Business (50 or fewer emp.) **Reviewed Date:** July 14, 2022 **What do you like best about Qualifio?** service, easy to use, multiple possibilities, easy to share on social media, easy to analyse results Very big thank you to Justine who is always quick to replay and to give excellent advice. **What do you dislike about Qualifio?** There seem to be not a lot of new features or games. We don't really mind, but maybe our clients will think it is always the same games. We don't have any other things to dislike. **Recommendations to others considering Qualifio:** Don't hesitate to contact the client service, especially in the beginning when you are still figuring out how to use it. **What problems is Qualifio solving and how is that benefiting you?** more interaction with our customers or customers to-be more fun interaction easy analysing, so we use qualifio to achieve certain goals and to fall back on the data ### 12. User friendly tool with many options! **Rating:** 4.5/5.0 stars **Reviewed by:** Samantha L. | Campaign Lead, Small-Business (50 or fewer emp.) **Reviewed Date:** August 03, 2022 **What do you like best about Qualifio?** - Easy to use - Nice helpdesk & accountmanager - Lot's of options **What do you dislike about Qualifio?** Some logical things are not implemented yet: - When changing the address form, there is a bug that all the campaigns with this form are missing some info - An option to have the form fixed on a country setting would be great or excluding some countries Also an automatic address validation would be nice but you need to pay for it while i think that it is quite a basic need :) **What problems is Qualifio solving and how is that benefiting you?** Usually some simple questions on different options or questions about the form ### 13. Easy to use service with lots of various formats to engage with your audience **Rating:** 5.0/5.0 stars **Reviewed by:** Nikita B. | Head of Digital products, Mid-Market (51-1000 emp.) **Reviewed Date:** July 15, 2022 **What do you like best about Qualifio?** Great service with lots of different formats to engage with your audience more interactively, very easy to use and create new games and campaigns. We have been using Qualifio for 2 years now and it has helped us significantly to attract lots new registrations in our CRM system. **What do you dislike about Qualifio?** Would be great to have even more formats and more social media integrations. **What problems is Qualifio solving and how is that benefiting you?** - Lead-generation - Engaging with the online audience - Building loyalty with our clients Qualifio has helped us to attract a lot of new registrations with we then converted in our customers ### 14. ClearOn Partner **Rating:** 4.0/5.0 stars **Reviewed by:** Cecilia J. | Key Account Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 12, 2022 **What do you like best about Qualifio?** The easy engagement and interactive game formats that cab easily collect 0-1part data which can be used for retargeting purposes in a GDPR compliant way. Further, the interface/user experience is going in the right direction for the ClearOn purposes and the FMCG brands in Sweden **What do you dislike about Qualifio?** Sometimes long lead-times with helpdesk and not easily explained which games that who have specific features or not. The latter would make it easier if its clearly stated in the Briefing formats. **What problems is Qualifio solving and how is that benefiting you?** Providing high-quality engaging formats where brands can ensure interactions and reward their shoppers with coupons and collect data. As for ClearOn those types of Services had not been possible before entering a partnership with Q. As Coupon and Sales Promotion for instore activation it has widened our portfolio for the FMCG brands. ### 15. We are using qualifio since a few month and I have to say that we really love it ! **Rating:** 5.0/5.0 stars **Reviewed by:** simon g. | assistant digital marketing manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 15, 2022 **What do you like best about Qualifio?** qualifio is very intuitive to use, the templates are very clear and it's very nice for a marketeer that knows nothing about code. Finally, we are able the create the interactive modules that we've always wanted to create and all without code knowledge. **What do you dislike about Qualifio?** nothing negative to say about qualifio, the only issue is the lack of time we have to implement all our ideas **What problems is Qualifio solving and how is that benefiting you?** we don't have developers in our marketing team so thanks to qualifio, we are able to create nice quizz and tools without knowing code. ### 16. Its very intuitive and a great way to connect with clients **Rating:** 5.0/5.0 stars **Reviewed by:** María Paula G. | International Field Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 12, 2022 **What do you like best about Qualifio?** The studio team is super helpful, and re always ready to help you fix any problem you have. **What do you dislike about Qualifio?** as much as it's super customizable, some features should, like tracking scores across users. **Recommendations to others considering Qualifio:** I think the most important part is being patient whilst you lear how to use the tool, as with everything it has a learning curve, but once you do its very very useful! **What problems is Qualifio solving and how is that benefiting you?** it gives us a creative way to connect and engage clients while they're having fun! ### 17. A user friendly tool to collect data and enrich your DB **Rating:** 5.0/5.0 stars **Reviewed by:** Pasquale E. | Consumer Engagement Program Manager - IT Europe, Enterprise (> 1000 emp.) **Reviewed Date:** July 26, 2022 **What do you like best about Qualifio?** Qualifio is a very user friendly tool that allows brands to easily and quickly create data capture campaigns and engage the audience with Games, Quiz, Contest, etc... Thanks to the solution brands and companies can achieve their objectives in terms of DB growth by leveragind a relieble source of acquisition **What do you dislike about Qualifio?** There should be more and more focus on building features to avoid fraud activities by excluding the participation of "spammers", like excluding participants based on Geo localization. **What problems is Qualifio solving and how is that benefiting you?** Thanks to Qualifio all the integration to the company CRM can be easily managed via API and the deployment of the solution is smooth thanks to the speedness in configuring accounts and instances ### 18. Ideal tool for data collection, in a fun way! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** July 12, 2022 **What do you like best about Qualifio?** The mini games offered are really fun, which makes participation and lead collection easier. Account Manager is very attentive and available whenever we have any questions. **What do you dislike about Qualifio?** Everything seems to be working perfectly, so there is nothing I dislike. I searched for a feature for a long time but ended up contacting customer support who immediately helped me. So, 0 negative feedback. **Recommendations to others considering Qualifio:** I highly recommend it. Time-saving, more economical than going through agencies/developers to create mini-sites every time we organize a campaign/operation. Easy to use and customer service is always available. **What problems is Qualifio solving and how is that benefiting you?** We are building a real database with the help of Qualifio, starting from 0 contacts. ### 19. Qualifio Review - Origins Digital **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** July 12, 2022 **What do you like best about Qualifio?** Qualifio is very well structured commercially. They have a range of Customer Success manager that knows perfectly their clients' expectations. They propose the right solution at the right time. Their Partnership departement is really helpful for an integrator like us. They are reactive and always ready to help while creating dedicated decks for our client. On top of this, their products are really cool. **What do you dislike about Qualifio?** I have nothing bad to say about Qualifio and its team. Except that I would like to work more with them in the future. **Recommendations to others considering Qualifio:** You should consider Qualifio as a great partner for Gamification and loyalty. I think their gamification is key to capturing data. Their ability to integrate to any kind of contact point with their loyalty program (App, Web, Ticketing, Merch...) is key. It provides a great experience for the fan and a great Business opportunity for the righholder. **What problems is Qualifio solving and how is that benefiting you?** Qualifio is an expert in gamification and loyalty programs which are very special assets to develop. As a Sportech company, we aim to integrate the best providers in our solution to provide the best experience for our clients. Definitely, Qualifio is one of them ### 20. Easy to design campaigns, Lots of functionalities, Qualifio team available to help, User-friendly **Rating:** 4.5/5.0 stars **Reviewed by:** Léa M. | Marketing assistant, Mid-Market (51-1000 emp.) **Reviewed Date:** July 12, 2022 **What do you like best about Qualifio?** You can design different types of campaigns corresponding to your needs. Qualifio team was really helpful. You also have a use guide telling you everything you need to know! **What do you dislike about Qualifio?** Sometimes when you make changes, it takes lots of time to appear on your minisite. At the beginning it's no easy to understand how to do certain things. But since the Qualifio team is available to help, it finally worked well! **What problems is Qualifio solving and how is that benefiting you?** Qualifio allows us to easily connect with our end customers, and propose to them fancy contests; all of that digitally! It's amazing because we can do lots of things we are not able to do physically. ### 21. Quick and powerful **Rating:** 4.0/5.0 stars **Reviewed by:** Marcello V. | Product owner, Mid-Market (51-1000 emp.) **Reviewed Date:** August 03, 2022 **What do you like best about Qualifio?** How quick and easy it is to set up campa **What do you dislike about Qualifio?** The backend experience is a bit old school. **What problems is Qualifio solving and how is that benefiting you?** Qualifio is helping us keeping our audience engaged throughout the year, and it helps us gather more data. Using templates we can launch campaigns very quickly. ### 22. Great tool for marketing purposes **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Publishing | Mid-Market (51-1000 emp.) **Reviewed Date:** July 27, 2022 **What do you like best about Qualifio?** Thanks to Qualifio, it is possible to collect data from potential readers in a pleasant way. It is also nice to be able to put our books in the spotlight in a different way. A handy tool for marketing purposes. **What do you dislike about Qualifio?** We are still struggling with the connection between Qualifio and Mailchimp. Hopefully that will work out one day. **What problems is Qualifio solving and how is that benefiting you?** Qualifio thinks along to find the best solution to reach our target group. Thanks to their games, more readers found their way to our books. ### 23. Great! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Online Media | Enterprise (> 1000 emp.) **Reviewed Date:** July 18, 2022 **What do you like best about Qualifio?** as indicated several weeks ago: I find that the qualifying experience with my contact Justine Delieux is extremely pleasant: the exchanges are smooth and allow for effective progress for my team. Furthermore, she is always available (in addition to being pleasant) **What do you dislike about Qualifio?** Nothing in particular, qualifio meets my expectations, even if I don't know all the features of the tool. **What problems is Qualifio solving and how is that benefiting you?** questions about new features that we do not know / the availability to allow us to challenge our habits on the tool ### 24. Ideal tool for lead collection **Rating:** 5.0/5.0 stars **Reviewed by:** Jade S. | r, Mid-Market (51-1000 emp.) **Reviewed Date:** July 18, 2022 **What do you like best about Qualifio?** The possibility of having custom developments to meet the specific needs of my business. **What do you dislike about Qualifio?** These developments take a bit of time and do not allow for flexibility beyond what has been implemented. **What problems is Qualifio solving and how is that benefiting you?** Collect leads through simple forms or through fun games. ### 25. Easy way to run succesful marketing campaigns **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.) **Reviewed Date:** July 27, 2022 **What do you like best about Qualifio?** The fact that the software allows you to generate lots of new opt-ins so that your lead or e-mail database can grow. The big amount of different formats. The flexibility of the software and the fact that there is a support team that can help you with setting up campaigns. **What do you dislike about Qualifio?** I would like to see Qualifio investing more in its pop-up tool. Maybe it is not in scope for them but we like the current feature and want more development on it. **What problems is Qualifio solving and how is that benefiting you?** Qualifio helps us turning anonymous visitors into known visitors so that we can follow them up with automated e-mails. The software also is used as a pop-up tool to generate extra awareness around marketing campaigns. ### 26. Great team to work with. Loved the useful dashboards. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** July 20, 2022 **What do you like best about Qualifio?** Qualifio dashboards made our analysis much easier! In line with our media plan, we had the opportunity to view each participation on the daily basis thanks to the dashboard. **What do you dislike about Qualifio?** In the collection process of participant data, Turkish characters were not allowed. Which made the participation a little harder. **What problems is Qualifio solving and how is that benefiting you?** Collecting the participation data and seeing the improvements in the campaign is great. It was pretty easy to integrate into our landing page. Easy to use for the participants. ### 27. An interesting tool **Rating:** 4.5/5.0 stars **Reviewed by:** Alima G. | E-commerce project manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 26, 2022 **What do you like best about Qualifio?** A tool that allows you to set up fun campaigns quite easily without needing any particular technical knowledge. The support service as well as the CSM are extremely efficient and competent in helping with the setup. **What do you dislike about Qualifio?** It might be necessary to communicate more about the types of possible campaigns and the new features to boost members in setting up campaigns. **What problems is Qualifio solving and how is that benefiting you?** Qualifio allows us to engage the customer base ### 28. Qualifio is an amazing tool for customer engagement. Very user friendly SAAS solution. **Rating:** 5.0/5.0 stars **Reviewed by:** Olivier V. | Marketing Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** July 12, 2022 **What do you like best about Qualifio?** - User-friendly SAAS platform - Easy integrations with CRM systems - GDPR compliant - Fast setup of campaigns - Multiple gamification formats for any marketing purpose - Great inspiring ideas on their website - Very supportive team **What do you dislike about Qualifio?** - Requires some coding if you want to personalise - Basic dashboarding, yet high level enough - Dashboarding not customizable **What problems is Qualifio solving and how is that benefiting you?** Finding an easy way to create great user engaging formats and yet gathering customer data on a GDPR proof way ### 29. Great product; great team! **Rating:** 5.0/5.0 stars **Reviewed by:** Toby E. | Director of partnerships, Mid-Market (51-1000 emp.) **Reviewed Date:** July 21, 2022 **What do you like best about Qualifio?** Since first being introduced to Qualifio, we've found them to be super-efficient, and such a helpful and friendly team. The product is flexible and adaptable, and for us, integration was very straightforward. **What do you dislike about Qualifio?** This is very specific to our individual use case, but we would have liked to be able to transfer data into Qualifio's forms rather than only pull out the data. **What problems is Qualifio solving and how is that benefiting you?** Audience acquisition via a wide range of formats. ### 30. It is a very efficient and intuitive tool. The support from the CSMs is very high quality. **Rating:** 5.0/5.0 stars **Reviewed by:** Arthur J. | Chef de projet marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** July 18, 2022 **What do you like best about Qualifio?** The quality of the tool, the variety of modules **What do you dislike about Qualifio?** The poor integration on Facebook that is not qualitative for the users **What problems is Qualifio solving and how is that benefiting you?** Reward the customers even though we don't have a loyalty program ### 31. Quality interface and very responsive support **Rating:** 3.5/5.0 stars **Reviewed by:** Thomas G. | Lead project Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 18, 2022 **What do you like best about Qualifio?** The support is attentive and responsive on multiple subjects. **What do you dislike about Qualifio?** The reporting dashboard: lack of KPI **What problems is Qualifio solving and how is that benefiting you?** Allows for rapid deployment of various contests without development thanks to the back-office. ### 32. Great platform to engage with your audience, increase frequency, collect data. Strongly recommended. **Rating:** 5.0/5.0 stars **Reviewed by:** Mauro R. | Subdirector de Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** July 19, 2022 **What do you like best about Qualifio?** Great platform to engage with our audience, generate leads, and increase frequency **What do you dislike about Qualifio?** Maybe the time to create campaigns could be shortened somehow. **What problems is Qualifio solving and how is that benefiting you?** Collecting data. ### 33. We are very satisfied with Qualifio! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** July 18, 2022 **What do you like best about Qualifio?** Qualifio is a very intuitive solution, easy to get started with. I also really like the blog, which is full of ideas. The support is also very well done. **What do you dislike about Qualifio?** I still have some difficulties with the layout templates. Otherwise, nothing to report. **What problems is Qualifio solving and how is that benefiting you?** Especially for small "technical" issues or last-minute questions, the support is very responsive, which is a big plus. ### 34. Easy to use, a team that's always here to help, quick feedback **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Online Media | Enterprise (> 1000 emp.) **Reviewed Date:** July 12, 2022 **What do you like best about Qualifio?** the support team and how easy it is to train others with the tool. **What do you dislike about Qualifio?** How unflexible it is to set up Qualifio iFrame in different websites. **Recommendations to others considering Qualifio:** make sure to have one Admin that will keep training everyone on using the tool **What problems is Qualifio solving and how is that benefiting you?** Landing page forms that easy to set up, also how flexible the forms are considering what's need in the media industry. ### 35. A practical, innovative, fun, and effective solution for your leads! **Rating:** 4.5/5.0 stars **Reviewed by:** Manon K. | Account & Success Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 02, 2022 **What do you like best about Qualifio?** - A solution that allows you to have maximum freedom according to your inspirations - A great design - A team that listens to you and is accessible - A quick implementation - Ease of integration and connections **What do you dislike about Qualifio?** We want even more possibilities and new features! **What problems is Qualifio solving and how is that benefiting you?** - Lead Generation - Gamification ### 36. Tech & human wonderful solution for gamification **Rating:** 5.0/5.0 stars **Reviewed by:** Gregory M. | Membre, Small-Business (50 or fewer emp.) **Reviewed Date:** July 12, 2022 **What do you like best about Qualifio?** I like the diversity of the use cases and the fact that they are easily activated even for a beginner. **What do you dislike about Qualifio?** There's not much I don't like, but the SaaS model requires animations to be part of a long-term strategy and not a one-shot operation. **What problems is Qualifio solving and how is that benefiting you?** They allow you to attract new users/prospects/leads through fun game mechanics. Everyone wins. ### 37. Versatile and easy-to-use platform, very intuitive **Rating:** 4.5/5.0 stars **Reviewed by:** Loic D. | Chargé de campagne digitale, Small-Business (50 or fewer emp.) **Reviewed Date:** July 27, 2022 **What do you like best about Qualifio?** Versatility in the games offered by Qualifio **What do you dislike about Qualifio?** At first glance, nothing to report on this side, I have never encountered any problems with the platform so far. **What problems is Qualifio solving and how is that benefiting you?** The platform allows for an examination of the gamification aspect of certain operations by understanding social media and emailing, hence its very useful versatility. ### 38. Very intuitive engagement platform! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** July 28, 2022 **What do you like best about Qualifio?** Very clear UI to configure different kind of quizzes / contests / games that help us enrich our customer knowledge. The support provided by the CSM team help us identify new and better way to engage with our prospects and visitors **What do you dislike about Qualifio?** Overall Qualifio is a great platform for us. It would just be great to be able to easily have more flexibility in terms of personalization (both regarding the scenarios and the dashboards) **What problems is Qualifio solving and how is that benefiting you?** CRM enrichment, audience acquisition and more and more loyalty. ### 39. Intuitive and efficient tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.) **Reviewed Date:** July 27, 2022 **What do you like best about Qualifio?** This solution is comprehensive and offers numerous possibilities for Quizzes and Polls. **What do you dislike about Qualifio?** Long enough to set up your first campaign, but once you master the tool, it's very easy! **What problems is Qualifio solving and how is that benefiting you?** Qualifio facilitates the use and integration of audience engagement and loyalty tools. ### 40. Qualifio is super simple to use and contains plenty of different features. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** July 15, 2022 **What do you like best about Qualifio?** Qualifio is super simple to use and contains plenty of different features. **What do you dislike about Qualifio?** The fact that there are many campaign choices makes it sometimes difficult to know which one we should choose. **What problems is Qualifio solving and how is that benefiting you?** They managed to ensure that we offer a great tool to our clients. ### 41. Good platform **Rating:** 3.5/5.0 stars **Reviewed by:** Catarina F. | chef de projet marketing digital, Mid-Market (51-1000 emp.) **Reviewed Date:** July 18, 2022 **What do you like best about Qualifio?** The ease of setting up a campaign/contest **What do you dislike about Qualifio?** certain configuration elements of the campaigns as soon as we enter a slightly more technical or elaborate setup **What problems is Qualifio solving and how is that benefiting you?** allows for lead collection ### 42. The system is great and the customer service also. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Publishing | Mid-Market (51-1000 emp.) **Reviewed Date:** July 15, 2022 **What do you like best about Qualifio?** The customer service is very helpful/fast. **What do you dislike about Qualifio?** I cannot create the dashboard by myself. **What problems is Qualifio solving and how is that benefiting you?** It manages all our raffles and surveys and we can see the results/reporting directly in the system. ### 43. marketing trainee **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Mid-Market (51-1000 emp.) **Reviewed Date:** July 14, 2022 **What do you like best about Qualifio?** -Promptness at communication and actions **What do you dislike about Qualifio?** Would prefer to see more statistics regarding the campaign's process **What problems is Qualifio solving and how is that benefiting you?** Promo site issues which are highly important for our brands ### 44. With qualifio it's easy to create original actions/games. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** July 12, 2022 **What do you like best about Qualifio?** The opportunity to create a lot of games **What do you dislike about Qualifio?** The report needs some improvements in term of visuals **What problems is Qualifio solving and how is that benefiting you?** They're trying to improve the experience in campaigns ### 45. Easy-to-use tool, responsive teams, and excellent support **Rating:** 5.0/5.0 stars **Reviewed by:** LAETITIA B. | Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** July 27, 2022 **What do you like best about Qualifio?** Easy-to-use tool, responsive teams, and excellent support **What do you dislike about Qualifio?** No problem or improvement for the moment **What problems is Qualifio solving and how is that benefiting you?** GDPR ### 46. A good tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Mid-Market (51-1000 emp.) **Reviewed Date:** July 19, 2022 **What do you like best about Qualifio?** Is a very user-friendly tool, in addition, it has functionalities designed for large companies, such as options global management ns, design templates, global statistics ... **What do you dislike about Qualifio?** Sometimes, when using a HTML iframe the code is not responsive enough. **What problems is Qualifio solving and how is that benefiting you?** It helpes us create forms in a more agile way, linking forms with our CRM via webhook ### 47. A responsive team and a platform easy to use **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Sports | Mid-Market (51-1000 emp.) **Reviewed Date:** July 27, 2022 **What do you like best about Qualifio?** Qualifio allows you to set up many different engagement mechanics in a minimum amount of time. **What do you dislike about Qualifio?** Its rigidity sometimes if one wishes to go beyond the offered features **What problems is Qualifio solving and how is that benefiting you?** Engage your contacts in different games while being easy to handle for our teams ### 48. Very easy to use application. Ultra-responsive and available support. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Sports | Small-Business (50 or fewer emp.) **Reviewed Date:** July 26, 2022 **What do you like best about Qualifio?** Very easy to use application. Ultra-responsive and available support. **What do you dislike about Qualifio?** I have nothing particular to note on this subject. **What problems is Qualifio solving and how is that benefiting you?** They allow an enrichment of our database through various games highly appreciated by our community. ### 49. Great product & team **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Sports | Small-Business (50 or fewer emp.) **Reviewed Date:** July 12, 2022 **What do you like best about Qualifio?** Great product bringing valuable & actionable insights. Great team available & flexible to meet needs **What do you dislike about Qualifio?** At this stage nothing specific, to be seen how things evolve **What problems is Qualifio solving and how is that benefiting you?** Enriching user data that can be used for activation purposes ### 50. Recommendation for the professional use of Qualifio **Rating:** 4.5/5.0 stars **Reviewed by:** Loic C. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 27, 2020 **What do you like best about Qualifio?** Endless possibilities to create competitions that are all different from each other **What do you dislike about Qualifio?** The limits of the forms do not allow you to start completing it one day and then leave it aside before coming back to it the next day to finalize it **What problems is Qualifio solving and how is that benefiting you?** We have collected several hundred people who have subscribed to our newsletters using this tool. It also allows us to animate our community and increase our audience on our Facebook page. ## Qualifio Discussions - [How did you connected the data from Qualifio to your CTM in order to target based on the data?](https://www.g2.com/discussions/13295-how-did-you-connected-the-data-from-qualifio-to-your-ctm-in-order-to-target-based-on-the-data) - 1 comment, 1 upvote - [View Qualifio pricing details and edition comparison](https://www.g2.com/products/qualifio/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-13+09%3A24%3A53+-0500&secure%5Bsession_id%5D=443c68dc-1923-472e-9164-cd2609b36673&secure%5Btoken%5D=fd578070724aa588a7ab1bead229f266963b459dfc78775253f78a6bc0cf73c7&format=llm_user) ## Qualifio Integrations - [Cheetah Digital by Marigold](https://www.g2.com/products/cheetah-digital-by-marigold/reviews) ## Qualifio Features **Campaign Creation** - Templates - Builder - Promotion Variety **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Marketing Gamification** - Templates - Simultaneous Competitions - Behaviors - Rewards - Customization - Mobile App **Lead Monitoring** - Features - Performance **Agentic AI - Lead Capture** - Cross-system Integration **Agentic AI - Gamification** - Adaptive Learning - Decision Making **Distribution** - Efficiency - Social - Email - Landing Pages - Text - Embedding **Integrations** - CRM Integration - Social Media Integration **Data Capture** - Mobile - Websites - Social Media - Data **Data Collection** - Form - Analytics - Leads - User-Generated Content - Integrations **Platform** - Public Leaderboard - Private Leaderboard - Analytics **Analytics** - Export/Import - Reporting **Customization** - Forms - Personalization - Templates - Integration ## Top Qualifio Alternatives - [CallRail](https://www.g2.com/products/callrail/reviews) - 4.5/5.0 (1,626 reviews) - [Influitive](https://www.g2.com/products/jigsaw-interactive-influitive/reviews) - 4.4/5.0 (388 reviews) - [Typeform](https://www.g2.com/products/typeform/reviews) - 4.5/5.0 (966 reviews)