I like how easy Formly is to use. It doesn't take time to get familiarized with the UI. Super simple and cheap. I appreciate that it is fully white-labeled, which allows me to change the branding to a really good level. It's fully customizable and much cheaper than alternatives like Typeform or Tally. The webhooks are a must and the best feature, providing some really useful functionality.

What I like most about Formly are a few factors: I like that the forms themselves look a thousand times better than Google Forms, JotForm, and most other forms other than Gravity Forms and once you know how to properly set the forms up, they work, don't require you use a plugin, don't require you use an extra SMTP plugin to make it work, and can have pretty robust security to block spam as well. You can schedule meetings, accept payments, show videos, show images, use conditional logic for grading and routing messages, verify email addresses and use Google's reCaptcha. The ease of use is high once you've read a few tutorials. Customer support is good and the number of features is off the chain.

I like that Formly is a quite intuitive tool, which makes it easier to create forms. I highly value the creation of reports, the modification of emails, and the signing of documents, as these are aspects I use a lot. Additionally, I use it effectively with email capture campaigns.