--- title: Insites Reviews meta_title: 'Insites Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 95 reviews by the users' company size, role or industry to find out how Insites works for a business like yours. aggregate_rating: rating_value: 4.7 review_count: 95 scale: '5' date_modified: '2026-10-17' parent_category: name: Artificial Intelligence url: https://www.g2.com/categories/artificial-intelligence ---

Insites Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users find Insites to be easy to use, enabling quick setup and efficient access to necessary information. (7 mentions)
Users find Insites to be extremely helpful for sales, SEO, reporting, and ongoing support from their fantastic team. (5 mentions)
Users appreciate the user-friendly interface of Insites, facilitating effective sales and account management. (4 mentions)
Users appreciate the valuable insights from Insites, enhancing trust and streamlining their sales processes effectively. (4 mentions)
Users appreciate the responsive and friendly customer support of Insites, enhancing their experience and meeting tight deadlines. (3 mentions)
Users report inaccuracy issues with audit options and keyword suggestions, affecting overall reliability and value. (2 mentions)
Users express a desire for greater flexibility in report customization, noting limitations in editing fields after reports are generated. (2 mentions)
Users report accuracy issues with audit options, noting they can be clunky and less precise than expected. (1 mentions)
Users find the audit configuration time-consuming and desire more detail on reporting options for better usability. (1 mentions)
Users find the content issues with Insites frustrating, as translations and keyword suggestions lack quality and relevance. (1 mentions)

5 Pros or Advantages of Insites

5 Cons or Disadvantages of Insites

Insites Reviews (95)

Reviews

Insites Reviews (95)

4.7
95 reviews
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Stephanie M.
SM
Stephanie M.
Website Manager
Small-Business (50 or fewer emp.)
"Insites Streamlines Website Management with Clear, Efficient Client Communication"
5/5
What do you like best about Insites?

What I like most about Insites is how easy it makes website management and client communication. The platform gives our team a clear view of project progress, requested edits, approvals, and ongoing website performance without needing to jump between multiple systems. The interface is intuitive, which makes onboarding team members simple, and the centralized workflow helps reduce miscommunication between clients, account managers, designers, and developers. It has significantly improved our efficiency and allows us to keep projects moving forward with greater transparency and accountability. Review collected by and hosted on G2.com.

What do you dislike about Insites?

Honestly, there isn't much I dislike about the platform. Any issues I've encountered have been minor and typically resolved quickly. The team appears committed to continuous improvements, and updates have consistently enhanced the overall user experience. Overall, it's been a very positive experience. Review collected by and hosted on G2.com.

Response from Zoe Fletcher of Insites

Thank you for your positive feedback! We're committed to continuous improvement and are glad to hear that our updates have enhanced your overall experience with Insites.

Antonia G.
AG
Antonia G.
Account manager
Mid-Market (51-1000 emp.)
"Valuable SEO Insights and AI Visibility Data, Backed by Outstanding Support"
5/5
What do you like best about Insites?

Insights has become an incredibly valuable tool for our team, especially when it comes to understanding technical SEO performance and evaluating AI visibility. Having access to detailed data and actionable insights allows us to identify opportunities more quickly and develop strategies that are specifically tailored to each client's unique goals and challenges.

Sharlotte has been fantastic to work with throughout the entire process. She has been knowledgeable, responsive, and genuinely invested in helping us get the most value from the platform. The AI Visibility Scan, in particular, has given us a clearer understanding of how our clients are being represented across AI-driven search experiences, helping us make more informed decisions and deliver better results.

Overall, Insights has helped us strengthen our SEO efforts, improve client reporting, and create more customized solutions that align with each client's needs. Review collected by and hosted on G2.com.

What do you dislike about Insites?

At this time, there isn't anything that stands out as a significant drawback. The platform has been easy to use, provides valuable insights, and continues to support our team's needs effectively. We've had a positive experience overall and are very satisfied with both the functionality and the support we've received. As with any platform, there is always room for future enhancements, but currently we are happy with how it performs and the value it brings to our workflow. Review collected by and hosted on G2.com.

Response from Coral Wood of Insites

Thank you for sharing your positive experience with Insites. We're glad to hear that the platform has been easy to use and has provided valuable insights to support your team's needs effectively. We appreciate your feedback on the potential for future enhancements and are always looking for ways to improve and add value to the platform. We're committed to ensuring that Insites continues to perform well and bring value to your workflow.

Jamie D.
JD
Jamie D.
Owner
Small-Business (50 or fewer emp.)
"Flexible UI Customization and Smart Listings Integrations"
4.5/5
What do you like best about Insites?

I like how we can customize the user interface and include an integration for listings based on whether we are showing the audits to clients or leads. Review collected by and hosted on G2.com.

What do you dislike about Insites?

We are based on the East Coast of the US, so figuring out times to meet for onboarding and when we have needed support have been challenging. Review collected by and hosted on G2.com.

Olivia F.
OF
Olivia F.
Account Manager
Mid-Market (51-1000 emp.)
"Insites’ Technical SEO + AI Visibility Scan: A Game Changer for Our Agency"
5/5
What do you like best about Insites?

The combination of Insites’ technical SEO tools and AI Visibility scan has been a game changer for our agency. Sharlotte has consistently helped us leverage the platform to uncover opportunities, improve performance, and build smarter client strategies in the growing AI space. Review collected by and hosted on G2.com.

What do you dislike about Insites?

We have not encountered any major issues so far. Review collected by and hosted on G2.com.

Response from Zoe Fletcher of Insites

We're thrilled to hear that Insites' combination of technical SEO tools and AI Visibility scan has been a game changer for your agency! We're glad that Sharlotte has been able to help you leverage the platform to uncover opportunities and improve performance.

Brett B.
BB
Brett B.
Vice President of Product Management
Mid-Market (51-1000 emp.)
"Major Force Multiplier for Sales Teams"
5/5
What do you like best about Insites?

I like the customizability and support from the Insites team the most. They provide live support at all times, and if anything doesn't scan correctly for a report, they investigate and address it immediately. The engineering and product roadmap team is great, constantly releasing new scans based on customer feedback. My favorite is the ChatGPT scan for small businesses, which shows their AI optimization status. The reports are designed well, making it easy for both prospects and sellers to understand the takeaways at a glance. Their integration with tools like Salesforce, Duda Website, and APIs are top-notch. Our sales team loves it because it takes a 10-20 minute research phase and distills it into a single robust report, making our sales reps appear as experts faster. Review collected by and hosted on G2.com.

What do you dislike about Insites?

I don't want to emphasize this in my review because it's nothing but positive marks from me, but they could make their white labeling settings a little more centralized and easy to set up. We needed a lot of support to get the white label settings fully completed because there are so many of them in different places in the platform. This is very minor and only a factor for a large organization such as ours. Review collected by and hosted on G2.com.

Response from Zoe Fletcher of Insites

Awesome review, thank you Brett!

Danielle T.
DT
Danielle T.
Operations Director
Mid-Market (51-1000 emp.)
"Insites’ AI Visibility Scan Keeps Us Ahead in SEO"
5/5
What do you like best about Insites?

Insites and our account representative, Sharlotte, have been instrumental in helping our company stay ahead in both technical SEO and AI visibility. Their AI Visibility scan provides invaluable insight into where our clients are performing well and where opportunities exist, enabling our team to create customized strategies that drive success. Review collected by and hosted on G2.com.

What do you dislike about Insites?

So far, we’ve been extremely happy with all the features and functionality. Review collected by and hosted on G2.com.

Response from Zoe Fletcher of Insites

Hi Danielle, thank you so much for your review, we are super pleased to here how well Insites has supported you so far!

Zoe

Alexis B.
AB
Alexis B.
Supervisor
Mid-Market (51-1000 emp.)
"All-in-One Technical SEO and AI Visibility Monitoring with Great Support"
5/5
What do you like best about Insites?

The ability to monitor both technical SEO and AI visibility in one platform has been extremely beneficial. Sharlotte has been a huge help in ensuring we get the most value possible from the platform and its insights. Review collected by and hosted on G2.com.

What do you dislike about Insites?

Currently, we are very satisfied with the platform overall. Review collected by and hosted on G2.com.

Response from Zoe Fletcher of Insites

Thank you for sharing your positive experience with Insites. We're glad to hear that the platform has helped improve your workflow inefficiencies and increase operational efficiency. Our team is committed to providing valuable insights and measurable outcomes for our clients.

Bean M.
BM
Bean M.
Project Manager
Mid-Market (51-1000 emp.)
"Fluid UI, Seamless CRM Integration, and Powerful SEO + AI Visibility Tracking"
5/5
What do you like best about Insites?

The user interface is extremely fluid and simple to use. It offers wonderful and seamless integration into our CRM. Their support team is so helpful and kind. We love how it combines technical SEO insights with innovative AI visibility tracking. Review collected by and hosted on G2.com.

What do you dislike about Insites?

So far, there really isn’t anything we dislike. Review collected by and hosted on G2.com.

Response from Zoe Fletcher of Insites

We're thrilled to hear that you find our user interface fluid and our CRM integration seamless. Our support team is dedicated to providing helpful and kind assistance. We're glad you appreciate the combination of technical SEO insights and AI visibility tracking. Thank you for sharing your positive experience!

Ange P.
AP
Ange P.
Business Development Managaer
Small-Business (50 or fewer emp.)
"A Conversation Starter That Opens Doors"
4.5/5
What do you like best about Insites?

It's a conversation starter. It's a door opener Review collected by and hosted on G2.com.

What do you dislike about Insites?

nothing - I just wish I had the hours in the day to use it more Review collected by and hosted on G2.com.

Response from Zoe Fletcher of Insites

Thank you for your positive feedback! We hope you can find more time to use Insites in the future.

AJ R.
AR
AJ R.
Director of AI Implementation
"Effortless SEO Optimization and Stellar Support"
5/5
What do you like best about Insites?

I like that Insites is really helpful for initial sales scans, SEO optimizations, and reporting. It allows me to show off our product versus competitors during the sales phase and quickly resolve issues for clients during the service phase. I love their fantastic team, who are always available to ensure the tool is as effective as possible. The depth of the scans is very helpful, and the integrations with other platforms make resolving issues stress-free. Setting it up was very simple, and they helped tailor it to fit our exact needs. Review collected by and hosted on G2.com.

What do you dislike about Insites?

N/A Review collected by and hosted on G2.com.

Response from Zoe Fletcher of Insites

Hey AJ, We're thrilled to hear that you love our fantastic team and find Insites helpful for initial sales scans, SEO optimizations, and reporting. Our goal is to make resolving issues stress-free and tailor the tool to fit your exact needs. Thank you for your kind words and for choosing Insites! Zoe